TAKE YOUR TIME STAKEHOLDERS GUIDE 2015 Best Ad Campaign WINNER

Our award-winning TAKE YOUR TIME ad campaign has brought

incredible success to the community. The campaign features TV spots, Bryce Canyon Bryce print ads and PR campaigns all highlighting the value of experiencing CANYONEERING HIKING | MOUNTAIN BIKING | one more day in Garfield County. RED CANYON CAPITOL REEF NATIONAL PARK SLOT CANYONS | BOULDER MOUNTAIN DIXIE NATIONAL FOREST KODACHROME BASIN | SCENIC BYWAY 12 We are now ready to take this campaign to the next level by involving ANASAZI STATE MUSEUM | BryceCanyonCountry.com our local partners and employees through the Take Your Time Initiative. 800.444.6689 This is an internal effort to involve and engage businesses throughout Garfield County. We want everyone in the county to understand how to experience the best of Bryce Canyon Country. The TAKE YOUR TIME Initiative GETTING THE WHOLE COUNTY INVLOVED

The TAKE YOUR TIME INITIATIVE will accelerate an already successful campaign to a whole new level through the help and engagement of Garfield County employees.

We envision visitors interacting with county employees, discussing different activities around the area, discovering new ideas and adding plans to their itinerary. Maybe they’ll plan another hike, book an extra tour or schedule a scenic drive.

No matter what they plan, we want our visitors to start thinking about how they can TAKE THEIR TIME in Garfield County.

WELCOME TO GARFIELD COUNTY

EXPLORE BRYCE CANYON | SCENIC BYWAY 12 AND 143 | GRAND STAIRCASE | SO MUCH MORE! Mileage From Bryce Canyon GARFIELD COUNTY ACTIVITIES MAP National Park MANY ADVENTURES AWAIT IN GARFIELD COUNTY Anasazi State Park Museum ...... 80 Antimony, Utah...... 41 I-70 Arches National Park ...... 270 SALT LAKE CITY Boulder, Utah ...... 80 I-70 SALT LAKE CITY 24 Brian Head via Panguitch ...... 72 INTERSTATE FREEWAY I-70 TORREY Bullfrog via Burr Trail...... 147 MAJOR PAVED ROADS 62 Otter Creek Burr Trail via Boulder, Utah ...... 80 Reservoir SCENIC BYWAYS Calf Creek Falls ...... 65 Cannonville, Utah ...... 16 OTTER CREEK SCENIC BACKWAYS ANTIMONY STATE PARK CAPITOL REEF Canyonlands National Park...... 340 UNPAVED ROADS NATIONAL Capitol Reef National Park ...... 121 89 PARK 95 Cedar Breaks via Panguitch ...... 83 STATE PARKS Cedar City, Utah ...... 78 POINTS OF INTEREST Denver, Colorado ...... 580 2O 12 Escalante, Utah ...... 50 Escalante Petrified Forest...... 48 Flagstaff, Arizona ...... 285 22 Glen Canyon Dam ...... 152 ANASAZI STATE I-15 PARK MUSEUM Grand Canyon, North Rim ...... 160 Posey Grand Canyon, South Rim ...... 300 Lake 95 Hatch, Utah ...... 24 BOULDER Hells Backbone ...... 64 Henrieville, Utah ...... 19 PANGUITCH BLANDING Hole–in–the–Rock ...... 100 ESCALANTE PETRIFIED Kanab, Utah ...... 77 FOREST STATE PARK CALF PAROWAN CREEK GRAND STAIRCASE- Kodachrome Basin State Park...... 26 Pine FALLS LAKE Las Vegas, Nevada ...... 271 RED CANYON Lake ESCALANTE PANGUITCH 276 POWELL Los Angeles, California ...... 534 I-70 NATIONAL SALT LAKE CITY LAKE Mesa Verde National Park ...... 431I-70 MONUMENT SALT LAKE CITY INTERSTATE FREEWAY 24 12 I-70 Moab, Utah ...... 275 TORREY ESCALANTE TICABOO MAJOR PAVED ROADS Monument Valley ...... 37762 Otter Creek Reservoir BRYCE SCENIC BYWAYS Natural Bridges Nat’l Mon...... 283 143 HATCH Page, Arizona ...... 152 OTTER CREEK CEDAR SCENIC BACKWAYS STATE PARK CEDAR TROPIC GLEN CANYON Panguitch, Utah ...... ANTIMONY24 CAPITOL REEF CITY BREAKS BRYCE NATIONAL UNPAVED ROADS Panguitch Lake ...... 41 NATIONAL 89 PARK 95 NAT’L Tropic CANYON DEVIL’S RECREATION AREA STATE PARKS Phoenix, Arizona ...... 422 MON. Reservoir ROCK Pine Lake ...... 22 NATIONAL GARDEN POINTS OF INTEREST PARK HENRIEVILLE 2O Pipe Spring Nat’l Mon...... 105 12 ZION NATIONAL PARK Airport Visitor Center Fishing Posey Lake ...... 62 ST. GEORGE CANNONVILLE BULLFROG Red Canyon ...... 8 KODACHROME BASIN Boat Ramp Snowmobiling 4-Wheel Drive 22 LAS VEGAS 89 St. George, Utah ...... 125 ANASAZI STATE STATE PARK PARK MUSEUM I-15 Salt Lake City, Utah ...... 260 14 GROSVENOR Biking Swimming Horse Rides Posey Lake 95 ARCH Ticaboo via Burr Trail ...... 132 HOLE-IN-THE-ROCK Campground Hiking Water Skiing Tropic Reservoir ...... 15 BOULDER ZION NATIONAL PARK Tropic, Utah ...... 11 GRAND CANYON Canoes Golf Rodeo PANGUITCH BLANDING LAKE POWELL Widtsoe Junction ...... 16 X-C Skiing ATV Scenic Flights ESCALANTE PETRIFIED Zion National Park ...... 83 FOREST STATE PARK CALF PAROWAN CREEK GRAND STAIRCASE- Pine FALLS ESCALANTE LAKE PANGUITCH RED CANYON Lake NATIONAL 276 POWELL LAKE MONUMENT 12 ESCALANTE TICABOO 143 HATCH BRYCE CEDAR CEDAR TROPIC GLEN CANYON CITY BREAKS BRYCE NATIONAL NAT’L Tropic CANYON DEVIL’S RECREATION AREA MON. Reservoir ROCK NATIONAL GARDEN PARK HENRIEVILLE ZION NATIONAL PARK ST. GEORGE CANNONVILLE BULLFROG LAS VEGAS KODACHROME BASIN 89 STATE PARK 14 GROSVENOR ARCH HOLE-IN-THE-ROCK ZION NATIONAL PARK GRAND CANYON LAKE POWELL EMPLOYEE BENEFITS OF THE TAKE YOUR TIME INITIATIVE

There are many ways local businesses can get involved with the Take Your Time Initiative, and there are so many benefits from active involvement in this campaign.

OVERALL EXPERIENCE | Engagement with local employees will enhance experiences throughout Garfield County when visitors receive insider tips about attractions they won’t want to miss.

CUSTOMER EXPERIENCE | The customer experience will improve in your establishment as visitors feel a personal connection to the area and to the people they are interacting with. We want our guests to feel welcomed at local establishments, increasing the chances they’ll put your business on their list of places they must hit the next time they come, or on the list of must-see places they suggest to their friends.

RETURN TRAVEL | More return travel will greatly pay off in the long term as visitors feel welcomed to the area and have personal experiences that leave lasting impressions.

Never answer “I don’t know” when a guest inquires about available activities. Respond by saying, “Let me find out,” and use the resources provided in this toolkit as a reference to answer questions, suggest ideas and inform guests.

You can also refer guests to the appropriate visitor center for more specific details about a particular attraction. WE’RE HERE TO HELP YOU BY PROVIDING THE RESOURCES YOU NEED

Included in this toolkit, you will find an Activity Cheat Sheet, a Quick Answers Guide and a copy of the Garfield County Travel Guide. These resources are designed to be taken with you and kept close by as a reference for suggesting new activities and new plans for visitors to take advantage of. ACTIVITY CHEAT SHEET BRYCE CANYON AREA

ATV RIDING HIKING The Dixie National Forest has many incredible trails through red rock scenery and beautiful views. | Offers a list of both popular and lesser-known attractions For maps and other ideas, please visit the Bryce Canyon Visitor’s Center. ACTIVITY CHEAT SHEET brycecanyoncountry.com/things-to-do/area-activities/atv-ohv-riding/ brycecanyoncountry.com/things-to-do/area-activities/hiking/ | A 20-mile trail through many high Rim Trail | BCNP | The most popular trail within Bryce Canyon. Badger Creek Loop A 4.7-mile hike leading to beautiful viewpoints including Sunset mountain meadows and thick forests. This trail takes about three Point, Sunrise Point, Bryce Point and Inspiration Point. This is a hours and is best for intermediate ATV riders. QUICK ANSWERS GUIDE fairly easy option. around Garfield County. It will provide great suggestions for visitors who may ask for advice | A scenic trail through thick forests and hills, Bull Rush Loop This is a more strenuous 2.2-mile BRYCE CANYON AREA Navajo Loop Trail | BCNP | this 36-mile trail is best for more advanced riders. loop ascending 521 feet from the floor of the amphitheater. The | This intermediate trail starts in downtown trail winds through a section called Wall Street, where you can Casto Canyon Ride walk through a narrow collection of unique hoodoos. Panguitch and provides beautifulWHAT country DOES views. “TAKE This 36-mileYOUR TIME” MEAN? ride will take about five hours. We ask our visitors to “Take Your Time” so they don’t rush through on what to do during their trip. From driving along the scenic byways to camping in the | BCNP | A lengthier 8.2-mile trail with Fairyland Loop their trip, or miss out on the many experiences available in Bryce Powell Point | A 20-mile trip by Pine Lake with majestic views, particularly beautiful views at the Fairyland Point overlook Canyon Country. We want to encourage our visitors to book IS THE BRYCE CANYON SHUTTLE OPTIONAL? best for intermediate riders. that runs through the remarkable hoodoos. enough time to see everything there is to do in Garfield County. The shuttle is optional, however it is convenient and free with your paid admission to the park. It runs about every 15 minutes. Pass Creek | A great trail for beginners, this 27-mile trip to Where we live and work has everything from outdoor adventure As an added bonus, guests who take the shuttle don’t have to Panguitch Lake has many scenic viewpoints along the way. MOUNTAIN BIKING to true western experiences, and visitors can take part in all of it worry about finding a parking spot at often congested parking Grand Staircase-Escalante National Monument, we want visitors to extend their stay after brycecanyoncountry.com/things-to-do/area-activities/ if they just take their time and really enjoy everything there is to lots. The Rainbow Point shuttle goes out twice a day; reservations mountain-biking/ | The new, For a full list of great trails and maps, visit the website or call toll free 1-800-444-6689do orhere. 435-676-1160. are recommended and can be made at the shuttle ticket office. Red Canyon/Bryce Canyon Multi-Use Path 5-mile paved trail that extends from Red Canyon to Inspiration WHAT ARE SOME KID-FRIENDLY WHAT DOES THE PARK DO WITH Point in Bryce Canyon. This trail can be biked from beginning to SCENIC DRIVESACTIVITIES THAT WE CAN DO? MY ENTRANCE FEE? end or in sections along the way. brycecanyoncountry.com/things-to-do/scenic-byways/ Money collected from entrance fees are used to complete projects learning about all there is to explore in every corner of the county. | A longer, 7.8-mile trail running Hiking in Bryce Canyon Thunder Mountain Trail has plenty of kid-friendly hiking trails and camping sites such has road enhancements, improved accessibility for the Scenic Byway 12 | Also known as All American| BywayBryce Canyon 12, this National Park through both pine forests and red rock country. Best for more for the whole family to enjoy. physically challenged, campground upgrades, rehabilitation of experienced bikers. drive spans more than 120 miles through diverse and ruggedly structures and general repair. These funds directly impact the beautiful landscapes. This road runs through Red Canyon State Red Canyon visitor experience within the park. | A 8.9-mile trail in Red Canyon through Park providing beautiful views and Usepicture-perfect the Red Canyon opportunities. and Bryce Canyon Cassidy Trail multi-use pathway| on bike or on foot. Stop at the Red impressive red rock scenery and ponderosa pine forests. Canyon | This Visitor drive is Center a 55 mile and courseenjoy the between exhibits or walk to WHEN CAN WE GET INTO THE NATIONAL Scenic Byway 143 PARKS FOR FREE? Panguitch and Parowan,the kid-friendly Utah. It is Bird’salso called Eye and Utah’s Pink Patchwork Ledges trail. Parkway, describing the historical story of pioneers walking on Free entrance days in the National Park are as follows: PHOTOGRAPHY quilts as they crossedNight to Parowan.Sky Programs Martin Luther King Jr. Day brycecanyoncountry.com/things-to-do/area-activities/photography/ love the Night Sky Programs| From in Maythe park through where October, Astronomy kids will National Park Week Stunning | Scenic Highway 89 is part of the Utah | BCNP | Scenic HighwayRangers 89 put on educational and entertaining programs followed National Public Lands Day Sunset Point & Inspiration Point by stargazing with telescopes. Stop at the Bryce Canyon Visitor Veterans Day Provides a list of potential questions that visitors could ask. views overlooking Bryce Canyon. Best early in the morning Heritage Highway 89. The road passes through the western | center to schedule your program and learn how to get there. QUICK ANSWERS GUIDE section of the area and connects travelers from Zion National and late evenings. So if you’re not already visiting on one of the free park days, plan Park to the north rim of the Grand Canyon. | BCNP | Unique hoodoo formations. Panguitch/Panguitch Lake your next trip on one of the above dates and take advantage of the The Navajo Loop Trail chance to get into Bryce Canyon for free! 143— also known as Utah’s Patchwork| Take aParkway. drive on DriveScenic through Byway | BCNP | Sweeping views historic Panguitch and view some of the old red brick pioneer Bryce Point and Sunrise Point SCENIC BACKWAYS WHAT IS THE MOST SCENIC DRIVE Be sure to check homes.at the visitor’s Along center the byway, for road stop conditions, at Panguitch Lake where boat over Bryce Amphitheater. rentals and horseback rides are available. In these situations, this guide will equip each employee with possible answers to give visitors especially during bad weather. IN THE AREA? | BCNP | Red rock and hoodoos brycecanyoncountry.com/things-to-do/scenic-byways/ Red Canyon National Forest Scenic Byway 12 All-American Road Kodachrome Basin State Park | This trip is always rated among the 10 most beautiful drives in America. and surrounded by the lush greenery of Dixie National Forest. trails that kids really enjoy. You will also find a picnic area, Cottonwood Canyon Road Scenic Backway | The park offers fun hiking Don’t miss it. To make the most of your tour,| planScenic your Byway trip to 12 features Kodachromerestrooms Basin and sandstone State Park, features Grosvenor in fantastic Arch, the shapes. include activities like a picnic lunch or a stop in one or two of the Paria River, views of Bryce Canyon National Park and more small towns along the way. Go to scenicbyway12.com to download STARGAZING picturesque locations. a wide range of possible activities they may have not known beforehand. Whether they are nps.gov/brca/planyourvisit/astronomyprograms.htm Utah GeoTour the Route Guide or pick up the printed guide at any visitor center | Garfield County has five hidden Geocahes within Garfield County. If you find | Athree 17-mile of the trip five caches, write in the area. | BCNP | May through October, down the codes and pick up a Garfield County GeoTour patch at Nighty Sky Programs East Fork of the Sevier Scenic Backway for incrediblethe wildlifeRuby’s Innviewing front opportunities.desk. Features East Fork the National Park Service offers night sky programs with fun, Scenic Byway 143 of the Sevier, Tropic Reservoir, Dixie National Forest and more. educational shows from astronomy rangers, which are followed For more information, visit www.geocaching.com/play/geotours/visit-utah this drive is a 55-mile |course Also known between as Utah’sPanguitch Patchwork and Parowan. Parkway, by stargazing with telescopes. More info about scenic drives: looking for a weekend trip or a family-friendly activity, we want our visitors to discover new WHERE CAN WE GO TO GET THE BEST VIEW www.brycecanyoncountry.com/things-to-do/scenic-byways/ | BCNP | Each summer, Bryce Canyon BCNP = Located inside Bryce Canyon National Park. Astronomy Festival Park entranceOF feeBRYCE is necessary. CANYON NATIONAL PARK? hosts a four-day astronomy festival featuring famous astronomy CAN I SIGN UP FOR ANY TOURS? guest speakers, planet walks, planisphere workshops and green Sunset Point Yes, there are a variety of tours offered within the area including | Visit in the early morning or late evening for an laser constellation tours. overlook of the park. ATV tours, hiking tours, aerial tours, fishing and horseback riding tours. A full list of guides and outfitters can be found online at Sunrise Point or in the Bryce Canyon Country excursions and extend their stay. | Best photographed in the early morning to www.brycecanyoncountry.com watch the sunrise was over Bryce Amphitheater. Travel Guide.

Navajo Loop Trail to see the unique hoodoo | This formations hiking trail up offers close. great opportunities Never answer “I don’t know” when a guest inquires Rainbow Point about available activities. Respond by saying by saying, Rainbow Point is a | 17-mileAlong the drive southern to one endof the of highestBryce Canyon, points, “Let me find out,” and use the resources provided in this offering a stunning view of the vast park. You can see for miles toolkit as a reference to answer questions, suggest ideas along the east rim of the Paunsugunt Plateau where the pink and inform guests. cliffs and hoodoos light up all day long.

More information about scenic locations: You can also refer guests to the appropriate visitor center TRAVEL GUIDE | Provides in-depth descriptions and pictures to help www.brycecanyoncountry.com/things-to-do/area-activities/photography/ for more specific details about a particular attraction. visitors visualize their trip and plan their itinerary. This resource also provides a detailed list of accommodations with contact information, which will be helpful to reference when guests ask questions or want to find out more information about a particular activity.

ADDITIONAL RESOURCES | Visit the website at BryceCanyonCountry.com for helpful information about popular attractions around the area in addition to numerous maps, guides and other resources. Here you will find a list of popular and lesser-known attractions, along with an accommodation guide.

The Garfield County Travel Council is here to help you. Use us as a resource. Feel free to ask questions or voice concerns while implementing these initiatives. Our goal is to ensure each employee can explain how to “Take Your Time” in Garfield County. HOW TO GET INVOLVED AND HELP THE INITIATIVE

Place provided signs in traffic-heavy locations within your establishment. When visitors ask you about the signs, be ready to answer what it means 1 to “Take Your Time” in Garfield County.

Review the cheat sheet of activity recommendations and use these 2 examples to provide extra suggestions for visitors to add to their itinerary.

Read the quick answers to potential questions for ideas on the best 3 ways to respond to visitor inquiries.

Review the map in this brochure for an overview of the county and 4 become familiar with which areas feature popular activities.