Dear Professor

Proceedings A monthly newsletter from McGraw-Hill January 2012 Volume 3, Issue 6 Contents Hot Topics 2 Dear Professor, Video Suggestions 11 Happy Holidays, everyone! Welcome to McGraw-Hill‟s January 2012 issue Ethical Dilemma 15 of Proceedings, a newsletter designed specifically with you, the Business Law Teaching Tips 18 educator, in mind. Volume 3, Issue 6 of Proceedings incorporates “hot topics” in business law, video suggestions, an ethical dilemma, teaching tips, Chapter Key 19 and a “chapter key” cross-referencing the January 2012 newsletter topics with the various McGraw-Hill business law textbooks. You will find a wide range of topics/issues in this publication, including: 1. An intellectual property dispute between Tootsie Roll Industries and a small business start-up; 2. Judicial rejection of a proposed settlement between the Securities and Exchange Commission (SEC) and Citigroup in a securities-related lawsuit; 3. An intellectual property dispute between Chick-fil-A and a small business start-up; 4. Videos related to a) an insurance fraud lawsuit involving an automobile worth $1 million; and b) the conviction of Dr. Conrad Murray for the death of pop star Michael Jackson; 5. An “ethical dilemma” related to the child molestation scandal surrounding former college football coach Jerry Sandusky, the “Second Mile” charity he founded, and Pennsylvania State University; and 6. “Teaching tips” related to Article 1 (“Tootsie Roll to Footzyrolls: See Ya in Court!”); Article 3 (“Chick-Fil-A Says Artist Bo Muller-Moore‟s „Eat More Kale‟ Slogan Too Similar to „Eat Mor Chikin‟”); and Video 2 (“Lawyer: Murray „Resigned,‟ but Fighting Sentence”). I wish everyone a safe and prosperous New Year! Jeffrey D. Penley, J.D. Catawba Valley Community College Hickory, North Carolina Top of Document Business Law and Legal Environment of Business Newsletter 1 Proceedings A monthly newsletter from McGraw-Hill January 2012 Volume 3, Issue 6 Of Special Interest This section of the Hot Topics in Business Law newsletter covers three (3) topics: 1) An intellectual Article 1: “Tootsie Roll to Footzyrolls: See Ya in Court!” property dispute between Tootsie Roll http://money.cnn.com/2011/11/18/smallbusiness/tootsie_roll_footzy_roll/i Industries and a small ndex.htm?iid=GM business start-up; 2) Judicial rejection of a According to this article, a small footwear company with a cleverly named proposed settlement shoe brand got hit with a trademark lawsuit recently from candy giant Tootsie between the Securities Roll Industries. and Exchange Commission (SEC) and According to the lawsuit filed in federal court in Illinois, Rollashoe, which Citigroup in a securities- makes rollable ballet slippers called Footzyrolls, is infringing on the brand related lawsuit ; and name of Chicago-based Tootsie Roll. 3) An intellectual property dispute Tootsie Roll, which made $521 million in sales last year, alleged that the $2 between Chick-fil-A and million Footzyrolls brand will confuse and "deceive" consumers into thinking a small business start- that the shoes are associated with Tootsie Roll's portfolio of products. up. Calling Rollashoe's actions "willful, malicious and fraudulent," Tootsie Roll also claims that Footzyrolls, which launched in 2009, dilute, or tarnish, the value of the Tootsie Roll brand. The candy maker further alleges that the Footzyrolls name constitutes "copying" and "counterfeiting" of the Tootsie Roll trademark. Tootsie Roll's suit asks that the Miami Beach, Florida Rollashoe stop using the Footzyrolls name and that the candy maker be compensated by the startup for damages. Incidentally, the head of the Small Business Administration, Karen Gordon Mills, is the daughter of the founders of Tootsie Roll. Ellen and Melvin Gordon, who have owned most of the candy maker for five decades. "This lawsuit is completely frivolous and has no merit," Rollashoe owners Sarah Caplan, 28, and Jenifer Caplan, 34, said in a statement. "This is just another example of Tootsie Roll trying to bully a minority-owned women's small business." Top of Document Business Law and Legal Environment of Business Newsletter 2 Proceedings A monthly newsletter from McGraw-Hill January 2012 Volume 3, Issue 6 The Caplan sisters founded Rollashoe in early 2009. The idea was sparked by Sarah, whose fondness for wearing high heels was taking a toll on her feet. "All through college I would carry a large bag with me with an extra pair of comfy shoes to change into when my feet started to burn at the end of the night," said Sarah. "My friends would make fun of me all the time." She started to ask why no one had thought about making shoes that could conveniently fit into a small handbag. The sisters incorporated Rollashoe in 2009. The Caplans filed for a trademark with the U.S. Patent and Trademark Office. They debuted the Footzyrolls shoe line at a trade show the same year and landed a sizeable order. Less than a year later, Footzyrolls became a million-dollar brand featured in Oprah's magazine. The shoes are now sold in Bloomingdales and Fred Segal. In early 2010, Tootsie Roll's lawyers opposed the Caplans' trademark application at the PTO, citing trademark infringement. Over the past year and a half, the Caplans said they've spent thousands of dollars in legal fees even as their business has grown and is expected to cross $3 million in sales next year. Discussion Questions 1. What legal protections are available to a trademark holder? A trademark holder has the “right of exclusivity,” which means the trademark holder can control the use of the trademarked name, term, sign or symbol. If trademark infringement occurs, the trademark holder can file a civil lawsuit seeking: 1) an injunction; and 2) money damages. An injunction is a court order mandating that the defendant “cease and desist” from violating the plaintiff’s intellectual property rights. An injunction is usually temporary at first, pending the outcome of the litigation. If the plaintiff is successful in a trademark infringement lawsuit, the presiding judge will convert the temporary injunction into a permanent one. Money damages in a trademark infringement lawsuit are based on either 1) profits lost by the plaintiff due to the defendant’s violation of the plaintiff’s intellectual property rights; or 2) profits gained by the defendant due to the defendant’s violation of the plaintiff’s intellectual property rights. It is the plaintiff’s burden of proof in terms of money damages. 2. In your reasoned opinion, is Footzyrolls in violation of Tootsie Rolls‟ trademark? Top of Document Business Law and Legal Environment of Business Newsletter 3 Proceedings A monthly newsletter from McGraw-Hill January 2012 Volume 3, Issue 6 Although this is an opinion question, since the names “Footzyrolls” and “Tootsie Roll” are not identical, a defendant in a trademark infringement lawsuit will be liable if the defendant’s name, term, sign or symbol is either identical to or substantially similar to one that is already trademark- protected. Obviously, there is an argument to be made in this case that the names “Footzyrolls” and “Tootsie Roll” are “substantially similar.” 3. As the article indicates, Tootsie Roll made $521 million in sales last year, while Footzyrolls made only $2 million. Given the fact that Footzyrolls is a much smaller company, should Tootsie Roll end its lawsuit? Why or why not? In your author’s opinion, the relative sizes of the corporate litigants should have no influence whatsoever on Tootsie Roll’s decision to proceed with litigation. A trademark holder has an obligation to police the business environment, determine whether anyone is violating the trademark, and take steps to stop such violation(s). If a trademark holder does not exercise “due diligence” in terms of policing the business environment, the subject name, term, sign or symbol may become generic, part of the “public domain,” and freely useable by anyone who chooses to do so. “Thermos,” “Raisin Bran,” “escalator,” and “Frisbee” are a few examples of formerly- trademarked names that became generic terms because the trademark holders did not exercise due diligence in protecting their intellectual property rights. Article 2: “NYC Judge Rejects $285M SEC-Citigroup Agreement” http://www.cbsnews.com/8301-505245_162-57332100/nyc-judge-rejects-$285m-sec-citigroup- agreement/?tag=stack According to the article, a federal judge recently struck down a $285 million settlement that Citigroup reached with the Securities and Exchange Commission (SEC), saying he could not tell whether the deal was fair and criticizing regulators for shielding the public from the details of what the firm did wrong. U.S. District Judge Jed Rakoff said the public has a right to know what happens in cases that touch on "the transparency of financial markets whose gyrations have so depressed our economy and debilitated our lives." In such cases, the SEC has a responsibility to ensure that the truth emerges, he wrote. Rakoff said he had spent hours trying to assess the settlement but concluded that he had not been given "any proven or admitted facts upon which to exercise even a modest degree of independent judgment." He called the settlement "neither fair, nor reasonable, nor adequate, nor in the public interest." Top of Document Business Law and Legal Environment of Business Newsletter 4 Proceedings A monthly newsletter from McGraw-Hill January 2012 Volume 3, Issue 6 The SEC had accused the bank of betting against a complex mortgage investment in 2007 -- making $160 million in the process -- while investors lost millions. The settlement would have imposed penalties on Citigroup even as it allowed the company to deny allegations that it misled investors. The SEC allowed the consent judgment settling the case to be filed the same day it filed its lawsuit against Citigroup, the judge noted.

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