MEDIA & ENTERTAINMENT INSIGHTS INDIA EDITION APRIL 2010 GAME CHANGERS 02 THE EDITOR LETTER FROM 03 This year’s DLF Indian Premier League T20 tournament tore through the cricket obsessed country transforming 03 LETTER from THE Editor the Indian sports entertainment arena. Here Elina Meswani, Kunal Kapoor and Farhan Akhtar cheer on the Mumbai Indians during a match with the Chennai Super Kings played at Brabourne Stadium on March 25, 2010 04 CONTRIBUtor’S Page in Mumbai, India. (Photo by Yogen Shah-IPL 2010/IPL via Getty Images) Meet our all-star team. 08 GAME CHANGERS Every once in a while someone comes along and We can’t believe that it has been a year since the nation this year and is making an impact CONTENT takes the game to a new level. Here are the people LETTER from Slumdog Millionaire’s jubilant Oscar® win. on the Indian sports entertainment sector who stand apart from the rest. So much has happened and continues to beyond cricket. We feature three game chang- THE editor change. The news moves so fast especially ers whose revolutionary work has impacted 12 SLUMDOG BILLIONAIRE in the Indian Media and Entertainment space the entertainment industry on a global level. A roundup of what has been happening between where the talk is always about growth, growth Korn/Ferry International sent over their list Hollywood and Bollywood since last year. and more growth. of remarkable South Asian female executives and we decided that you should get to know 16 Showmance GOING Strong With the world spinning so fast, we felt it was them in our pages. Vinod Chopra’s 3 Idiots India’s economic climate is still bright for dealmaking. important to accomplish two things with this was a laugh-out-loud hit, but it didn’t merely issue. The first is to inform you on what’s cur- make its mark on the box office. The film’s 18 THE KORN/FERRY International rently happening. PricewaterhouseCoopers’ uber successful Internet site and online game The top female South Asian executives in the world. Deborah Bothun gives us the broad strokes has given marketers in India something to on the current state of affairs in the Indian consider when launching future campaigns. 28 GOING Digital… GRADUALLY Media and Entertainment Industry. Marketing films through new media is not a big hit Personally, the game changed for me this year in India. Yet. But the scenario is changing. Our second objective is quite contrary to the with regards to our magazine because of all fast-paced world we live in because we actually the talented people who offered their exper- 32 IFFLA INDUSTRY LEADERSHIP Awards slow it down a bit to in order to gain some tise. A special thank you to our patient and perspective on how the past has formed the extraordinary designer Elena Kapintcheva. Sanford Panitch, Fox Films International present. Her profile as well as those of our other vol- Uday Shankar, STAR India unteers are featured in our Contributor’s Page 36 READY. SET. GO! For most of us, it’s as if life speeds through so please take a moment to meet them all. a lens leaving little opportunity to pause or– It takes a village. Sometimes two. Cricket may still be King, but the game is on for a new yikes–rewind for reflection. We don’t see all field of players in India’s sports entertainment industry. the precious plot points along our journey We hope you find the pages ahead of you 42 spotlight ON that have led to the part of the story where informative and interesting. But most of all The remarkable father-son team Rakesh and the spotlight currently shines. we hope you read them in your leisure taking Hrithik Roshan. the time to absorb how what has happened So in putting together this issue, we’ve indulged is shaping what is to come next. in savoring the game changing achievements, moments and magical coincidences that come Enjoy. together to form the exciting news of today. For example, the astonishing Indian Premier League competition frenzy that blazed through Reena Singh Editor CONTRIBUtoRS While attending the College for Creative Studies in Michigan, Kapintcheva was recruited as 04 the in-house designer by the Lear Corporation and took part in the creation of their SAE C MEET OUR ALL-star TEAM ONTRIB International display in 2006. Today Kapintcheva has her own graphic design studio in Bulgaria where she works on various projects for The National Commission Against Human 05 U tors Deborah Bothun is a Partner in the Advisory practice in the Los Angeles office of Pricewaterhouse- ELENA Trafficking, the Ministry of Education and others. She also works on US-based projects Coopers. She leads the US Advisory Entertainment, Media and Communications practice, Kapintcheva including designing AMEC’s quarterly Media & Entertainment Insights magazine. Additionally focusing on assisting clients in adapting to the changing content and distribution marketplace. Kapintcheva collaborates closely on projects with the non-profit organization Artists United Ms. Bothun specializes in market entry analysis, commercial and financial due diligence, for Social Justice as well as with actor, humanitarian, and filmmaker Michael Cory Davis. DEBORAH corporate business planning and strategy, and crisis management. Ms. Bothun has over 20 BOTHUN years of experience working with Fortune 500 E&M clients. In her global responsibilities, Ms. Bothun has travelled across the world, including India, where she has consulted with many of Ms. Marouda was born on Crete, Greece. With a BA in International Relations from the Athens the largest entertainment and media companies. University of Economics and having worked in marketing for United Colors of Benetton in Greece and Italy as well the fashion brand Caramelo in La Coruna, Spain, she came to the A recognized industry expert, Ms. Bothun has been featured at several industry conferences, United States to complete her graduate education. She was awarded a Masters in Business and she is frequently quoted in trade publications on industry issues and topics. Her recent CHRISTINA Administration from California State University at Long Beach. As a graduate of this institution contributions to PricewaterhouseCoopers’ thought leadership include, “How to Capitalize on MAROUDA I am familiar with its MBA program and personally know several of the professors. After Lifestyle Advertising in a Customer-Centric World”, “Breaking Down the Walls: How an Open receiving her MBA, Ms. Marouda worked in prominent executive roles in the entertainment Business Model is Now the Convergence Imperative”, and “The Rise of Lifestyle Media: industry before launching the Indian Film Festival of Los Angeles. In 2001, after working in Achieving Success in the Digital Convergence Era”. the New Media and Marketing department at Trimark Pictures and Lions Gate Entertainment, Ms Marouda entered the film festival arena when she worked closely with the Director of Programming at the American Film Institute (AFI) Film Festival. In 2002, she worked with the Preeti Chandan is a Los Angeles based freelance journalist who has been writing on various Programming and Marketing Coordinator at the Los Angeles Film Festival. Since then she subjects, including Indian films, for nearly 20 years. Her articles have appeared in India has been working with AFI FEST as the Director of the Filmmaker Office and Guests Service. Today, India West, India Abroad, The Times of India, rediff.com and The Press Enterprise. In 2002, Ms Marouda took the ambitious initiative to establish the Indian Film Festival of Los Angeles (IFFLA) as a non-profit organization, the first and only film festival in the U.S. PREETI dedicated to showcasing films from and about India by Indian and international filmmakers. chandan The festival premiered successfully in April of 2003 at ArcLight Hollywood, and has been established as an annual event, now in its eighth year. Ms Marouda also produced the 2nd annual Los Angeles Greek Film Festival (LAGFF) in June of 2008. She participated in the Anand Gandhi is currently Director of Business Development for Disney Channels Worldwide, prestigious program, IFP Producers Lab, where she honed her producing skills and is now responsible for business development and planning for The Walt Disney Company’s US kids’ producing the short film TRANCE directed by Andrew Scoles. She speaks Greek, English, television networks. He serves as a key strategic partner in managing Disney Channel, Disney Spanish, Italian and French. XD, Playhouse Disney and ABC Kids. Anand leads the major annual planning processes, ANAND including the strategic plan, five year plan and annual operating plan. He develops and GANDHI evaluates strategies to grow revenues, improve financial performance and enhance competitive Siva Natarajan works for the Strategic Operational Initiatives group at The Walt Disney Studios. position. In addition, he manages the P&L’s for the channels, meeting operating income goals In his current role, he partners with multiple business areas across the studio to identify strategic while balancing the spending needs for original programming, acquisitions, marketing and opportunities. Prior to Disney, Siva spent over six years working in Silicon Valley & India for digital media across the networks. Anand grew up in northern New Jersey, and graduated companies that include Oracle Corporation, PeopleSoft, Allegis and Infosys Technologies. from Columbia University in New York. He began his career in investment banking in Morgan siva Stanley’s Mergers & Acquisitions Department in New York, and then moved to Fox Entertainment/ nataraJAN Siva diligently follows new business models, market trends and new media developments in News Corp in Business Development for Fox Networks Group in Los Angeles. Anand joined Hollywood, Bollywood and Silicon Valley. He also worked as a sales and acquisition intern for Disney after about three years at Fox, and has been at the company for approximately five years.