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TELEVISION SECTION BEGINS ON PAGE 5 WOW NEWS TOWE (Reg. U. S. Pat. Off.) Issued to Increase Enjoyment of Radio and Television Programs

Vol. 16, No. 2 OMAHA, NEBRASKA, OCTOBER 1, 1951 Published Monthly Cantor, Martin -Lewis All Set Roy Rogers Also on WOW Greater than ever before! It didn't seem possible that last year's line-up of wonderful radio programs on WOW could be bettered, but that's just • what has happened. NBC and WOW have done it again! You'll hear "The Eddie Cantor Show" each Sunday evening at 8:30 for Philip Morris Cigarettes. "Dean Martin and Jerry Lewis" will be heard at 7:30 on Fridays for Ches -

Martin Lewis terfield Cigarettes and American Nebraska's Governor Val Peterson, right, was on hand to bid farewell to the East Home Products Company as part Coast Farm Study Trip on September 13. Here Governor Peterson waits to partici- of the new "Operation Tandem." pate in the special broadcast as Ray Clark interviews Mal Hansen, tour leader. Another new and great Friday show is the "Roy Rogers Show" which will be heard at 7 p.m. under Another Successful Farts. Tour the sponsorship of Post Cereals. Radio WOW's fourth an- Quebec, then down through Ver- And take a look at these other nual Farm Study Tour—a 16- mont and New Hampshire, and new listening treats: spent two days in historic Boston day 6,300-mile inspection of Tunis Hollywood Theatre and Springfield. After that came Philip Morris Playhouse things agricultural in the east- two excitement-filled days in New Eddie Arnold Show ern U. S. and southeast Canada York City, and two more in and Let's Go Hollywood by 218 mid-west farmers—was near the Nation's Capital. On the Brighter Day return trip stops were scheduled at Beulah due back in Omaha on Fri- the U. S. Steel plant in Pittsburgh, day, September 28 in the early Plus such returning treats as the Firestone Model Farm near Co- "Groucho Marx", "Bob Hope", morning. lumbiana, Ohio, Louis Bromfield's "Fibber McGee and Molly", "The- "Malabar" farm, and the final day Tour members after two busy atre Guild", etc. etc. in Chicago. days in Washington, D. C., includ- All along the route the tourists Representing drama, variety and ing a visit to the U. S. Department were greeted by governors, mayors comedy these great new shows will of Agriculture's fabulous Beltsville and other high government and mean added hours of enjoyment for Experimental Station declared this civic officials. Some saw the Boston you at 590 on your dial. You'll read tour to be "the most interesting and e Red Sox-Cleveland baseball game more about them on the inside. educational of all WOW's four in Boston, and many took in big Another standout attraction dur- tours." New York shows. ing the coming season will be the Prior trips sponsored by WOW, In Many places Tour Leader Nebraska Clothing Company's pres- and under the leadership of Mal Hansen presented welcoming offi- entation of Jack Payne with a play- Hansen, WOW's Farm Service Di- cials with Nebraska 4-H baby beef by-play presentation of the Univer- rector, have taken groups to Eur- steaks, compliments of the Omaha sity of Nebraska football games. ope in 1948, to the West Coast Union Stock Yards Company, and Don't forget to reserve Saturday Canada and Mexico in 1949, and its president Harry B. Coffee. Ad- afternoons as that special time to "The 'New South' and Cuba" in ditionally Mal had been commis- when you'll sit back and enjoy 1950. An air tour to South America sioned by Governor Val Peterson Jack Payne's account of the Ne- next spring is projected as the to induct many celebrities in the braska football games as the special climax of WOW's five-year Farm "Nebraska Navy" as "admirals." guest of the Nebraska Clothing Study Tour Plan. The tourists were a colorful sight Company. The current tour left Omaha as they visited 137 farm installa- Yes, it's going to be another September 13 on a 17-car Burling- tions of one kind or another on the great season for radio listeners on ton special train, and made stops route. They carried small over- WOW. There'll be top entertain- in areas near Detroit, the Niagara night bags labeled "The WOW ment seven nights a week for those Penninsula, Montreal (by boat) to (Continued on page 3) who keep tuned to Radio WOW. Can You Recognize the Stars? They Bring Top Eddie Cantor Show Entertainment 10th District NARTB Begins October 14 Meet in Omaha Eddie Cantor will be doing agreat DRAGNET Broadcasters from Nebraska, Iowa new-type show when he makes his and Missouri assembled in Omaha first Philip Morris sponsored ap- on September 24 and 25 for the pearance on WOW at 8:30 Sunday, annual meeting of the Tenth Dis- October 14. trict of the National Association of Cantor will combine his one-man Radio and Television Broadcasters. comedy-concert with recorded bits Frank Fogarty, general manager featuring his show business friends. of WOW and WOW-TV was a A novel feature of the "Eddie member of the committee in charge Cantor Show" will be the playing of the meeting which is held an- of unreleased recordings of famous nually in a different city in the radio errors. three-state area. —wow— Harold E. Fellows, president of Turns Theater NARTB attended the meeting and Tuesday night listening will be "Dragnet" Detectives Friday and Ro- spoke at a September 25 luncheon mero remain in their regular time at 8 greater than ever now that "Tunis which was held in conjunction with Hollywood Theatre" has joined the p.m., Thursdays for Fatima Cigarettes, the Omaha Advertising Club. Mr. Fellows also spoke on "Radio's great NBC-WOW dramatic line-up. HARRIS-FAYE Each Tuesday evening at 7:30 Role in the National Scene" at the Turns will bring you a drama writ- opening session. ten by an outstanding radio author Several other leaders in the and tailored to suit the talent and radio-television and allied fields also personality of the movie headliner took part in the proceedings. to be starred in that particular —wow— drama. Brighter Day Begins Soon Such great names as Deborah Kerr, Evelyn Keyes, Van Heflin, "Brighter Day," an inspiring day- Ray Milland, James Stewart and time radio serial sponsored by Joan Bennett will be on hand to Procter & Gamble will move to WOW, beginning on Monday, Oc- entertain you on "Turns Hollywood Phil Harris and Alice Fay return at 7 Theatre" in the near future. tober 22. on Sundays for RCA Victor. Little The new serial will be heard —wow— Alice and Phyllis are back, too. each Monday through Friday at 10:30 a.m. Pre-Game Football Show HALLS OF IVY "Brighter Day" is the story of You'll be hearing a special pro- the daily happenings in the family gram entitled "Football Warm-up" each Saturday afternoon at 1:30 of a minister, and the unusual p.m. on WOW. Jack Payne will events which take place as he goes do the honors on the Budget Fi- about his inspiring work. nance Company sponsored show —WOW— that will feature Jack's own pre- In the Dog House game commentary on the day's im- Fran Hartseveldt, producer- portant football games. You'll also director of NBC's "Railroad Hour" hear a couple of College March (WOW, 7 p. m., Mondays) and tunes to get you in the proper foot- "Father Knows Best" (WOW, 7 ball spirit and some early scores p.m., Thursdays) shows, spends from the East. Make "Football The Ronald Colmans as President and most of his spare time in the dog- Warm-up" your pre-game listening Mrs. Hall of "Ivy" College return for house—and loves it! He raises habit this season. Schlitz at 7 on Wednesdays. prize-winning Welsh terriers in his own San Fernando Valley kennels. GILDERSLEEVE Popular Eddie ... 7 7.:Vr Roy Rides!...

"The Great Gildersleeve" is really Wil- lard Waterman for Kraft Foods each • Wednesday at 7:30 p.m. FATHER KNOWS BEST

The always popular "Eddie Arnold Post Cereals will bring you "Roy Show" will be back on WOW each Rogers" in a thrilling half hour show Tuesday and Thursday at 1I :45 a.m. Robert Young as Father Anderson has each Friday at 7 p.m. on WOW. His under the sponsorship of the Ralston a laugh filled session with his family wife Dale Evans will help Roy enter- Purina Company. each Thursday at 7 p.m. tain you.

2 WOW NEWS TOWER The Big Show' Now Bigger! Tallulah Will Meet Madeline... Lead the Way Deborah to Star... "The Big Show," NBC's Sunday night radio extravaganza, bowed in with an international flavor on its premiere broadcast from London on September 30. The second broadcast of the 90- minute radio treat (WOW, 5:30 to 7 p.m., Sundays) will be heard from Paris. Then Tallulah Bank- head, Fred Allen, Portland Hoffa, Meredith Willson and all of the great names that make "The Big Show" outstanding will return to the U. S. for another season of great triumphs. Actually it should be called "The 'Bigger' Show" this season, because it will be a bigger entertainment value for WOW-Land listeners. Bringing the top names of the entertainment world into your home each Sunday evening, it will present the best in comedy, drama, and music during its 90 entertainment packed minutes. This season "The Big Show" is sponsored in part by the Reynolds Madeline "Rusty" Walker is the new Deborah Kerr will star in "Turns Aluminum Company, RCA Victor "WOW Calling" songbird. Tollywood Theatre" on October 2. and Anacin. —WOW— Reports from London prove that —WOW— tempestuous Tallulah Bankhead is WOW-Land Farmer her usual whirlwind self and ready Mal at Ak Rodeo Skelly Award Winner to bombast "The Big Show" cast Visitors to the annual Ak-Sar-Ben with her ready wit and boundless Stock Show and Rodeo will have Another WOW-Land farmer has energy. an opportunity to meet Mal Hansen received the W. G. Skelly award -wow- and possibly participate in a regular for outstanding achievement in 'Let's Go Hollywood' broadcast. agriculture. Chalmer Wilkerson of Coleridge, George Fisher, star of Modart As in the past WOW and WOW- Neb., was the subject of Lloyd Shampoo's "Let's Go Hollywood" TV will have booths just inside Burlingham's "This Farming Busi- (WOW, Sundays, 9:45 p.m.), seems the west entrance under the stands ness" broadcast at 7:15 a.m. on to make people talk, at the Coliseum. Mal intends to Saturday, September 22. His long list of "firsts" with in- broadcast directly from the WOW Mr. and Mrs. Wilkerson and side Hollywood news rank him booth during the regular noon news their two daughters were honored right at the top of the long list of periods in addition to making some at a community breakfast on Sep- folks who make their living report- recorded broadcasts. tember 22 and Skelly representa- Visitors to the WOW-TV booth tives presented Mr. Wilkerson with will be able to see the World Series a $100 Savings Bond, a gold lapel games and other television attrac- pin and a scroll. tions on the 17-inch RCA television set. —WOW— —wow— Opitz Scoreboard East Coast Tour Starts Fifth Year (Continued from page 1) For the fifth consecutive year Farm Study Tour" which were pro- John Opitz Chevrolet will sponsor vided by the Walnut Grove Prod- the "Football Scoreboard" on ucts Company. WOW at 5 p.m., Saturdays. In addition each tripper picked Bill McBride will do the honors up many fine souveniers, including on the show which brings you the —an engraved note book and sports latest scores and other information book from the Nebraska Clothing on the day's important football Company, hat and cane from Allis games in all sections of the country. Chalmers Company, Better Homes

—WOW— & Gardens Cook Book from Suc- cessful Farming and Better Homes 'Grand Ole Opry' & Gardens magazines, mechanical George Fisher pencil from the Skelly Oil Company, in New Sat. Time permanent baggage tag from the Starting October 6 Prince Al- ing the happenings in the famous Burlington Railroad, matches from bert's "Grand Ole Opry," one of film capital. the Omaha Chamber of Commerce radio's oldest and best-loved shows, His coverage of the important and surprise gifts from United will be heard at 8:30 p.m., Satur- film colony happenings and an un- States Steel Company, and Garst & days on WOW. usual ability to uncover top notch Thomas Company. This is the first permanent time human interest stories make "Let's —wow— change in 12 years for "Grand Ole Go Hollywood" one of the top Opry" which will carry on with the quarter hours in Sunday radio. "It's a good idea to keep your same cast, including Red Foley, Don't miss the Modart Shampoo words soft and sweet, because you Minnie Pearl, Rod Brasfield and sponsored program at 9:45 every never know when you'll have to all the rest. Sunday. eat them."—NBC's Dave Garroway.

OCTOBER, 1951 3 Payne Peeks at Football Names Top Teams At this writing the national football chase is just getting underway Grass Roots... from coast to coast. At your read- Rev.R.R.Brown... WOW Farm Service Reporter ing we're perhaps a couple of games into the fray. So, it behooves me Readers of the Holy Scriptures No old subject has attracted such to try and make a long-range pre- are well acquainted with the ancient new interest as has rainmaking. diction concerning the situation as story of David and Goliath. Goliath Humans have been trying to make we see it. who roared his defiance to the arm- rain for ages. Folks have fired Tennessee is our choice for the ies of Israel, the representative of cannons, said prayers and tried rain top spot in the final selection of our Jehovah, was dances. Now top ball clubs with Michigan State surprised when science is taking a close second. For third we'll have challenged by a its turn. to string along with Ohio State and shepherd boy The folks in place the Oklahoma Sooners in with no weapon the business of fourth position. To round out the but a sling shot rainmaking don't top five, make it California. That's and five stones. like to be called the way our crystal ball reads on The king of Is- rainmakers. this 18th day of September. rael was almost They prefer the Nebraska's hopes have been dealt paralyzed with t i t4 e `moisture a severe blow by Reynolds injury. fear. He and increasers." For The job of replacing five linemen his armies were all of them will was to take enough time in the stunned by the admit that they Husker Camp, but now they've success of a lad can produce rain really a problem to ponder. Bob with a sling shot Rev. R. R. Brown Mal Hansen or snow only will miss valuable game time who laid Goliath when there is towards bettering two individual low with one stone and then pre- • moisture in the sky that can be records for one season's play he sented the king with a big beef's brought to earth. set last fall His scoring mark of head. Many a person chuckled when 157 points and his having tied Today there is á military and one group of farmers refused to political "Goliath" challenging the pay a substantial third payment to forces of righteousness and threat- a rain-making organization because ening their freedom and abundant the moisture was not forthcoming life. Russia's leaders have no fear on schedule. But lack of rain is of-God, nor do they recognize any- just one problem. thing but the supremacy and su- In diversified farming areas such periority of their own will. We as as the far West, wheat farmers a nation must not be frightened by want moisture at one time, fruit the "giant," nor build our hope for farmers at another. Irrigationists survival in another "giant"—mili- want it over the reservoirs, dry- tary and strength. In our domestic land farmers want mass distribu- life the "giant of indebtedness," tion. Resort owners want less snow, with its attendant evils of inflation, agriculturists want more snow. extravagance and immorality, is en- So this problem of the ages is dangering our future. This threat going to stay with us. And although seems more formidable than our the current sentiment seems to be external foe. Much of the cause is against more government authority in the hearts and minds of men. and more government agencies, the David, the representative of God rain-making problem will add both. and righteousness, met the enemy We will probably have rainmaking face to face. David, with faith in licenses and laws designating re- Don Boll, left and Ted Connor, Ne- the purpose of God, in the sover- sponsibilities to set a precedent braska U. tackles talk football with eignty of Deity, and in the divine when liability cases come to court. WOW's Sports Director Jack Payne. destiny of His people, was unafraid. Rain-making is another of those America needs these same princi- "new adventures in agriculture" Whizzer White with 22 touchdowns ples in her hour of danger. We, as that makes farm radio an interest- scored in one season will surely Americans, must believe in the di- ing job. And news about the rain- stand through the 1951 campaign. vine destiny of Christian nations making efforts helps to spice up The 1951 season at Nebraska was and in the sovereignty of Deity, our farm programs. But it makes forecast by Coach Glassford as one and have an abiding faith in righte- it plain, too, that when we humans of surprises and disappointments. eous principles. These will be more disrupt Mother Nature's plans .. . What with bad weather to condi- effective against our "Goliaths" than dozens of new problems come up tion his club in Curtis and the any weapons we might employ. that never existed before. Reynolds injury, the former Pitts- Tune in to America's first non- —wow— burgh guard is experiencing the denominational radio church service fate of his prophecy. With Bob on every Sunday morning at 8:30 a.m. Good News, McGee... the sidelines, watch the newcomers! -wow- This is a must season for these kids, and they'll turn it on even Hit Parader... more as the schedule barrells along. We don't second-guess any coach in any sport, so it's up to these yearlings to prove just WHO is going to play left-half. Our broadcast for the Nebraska Clothing Company originates from the scene of each Cornhusker game 15 minutes prior to kickoff. Keep tuned to 590 and WOW for the story of Nebraska football of 1951. —wow— Guy Lombardo leads "Your Hit Pa- Yes, it's good news that "Fibber Mc- THREE CHIMES MEAN Gee and Molly" are back for Pet Milk rade" orchestra each Thursday evening at 8:30 p.m., Tuesdays on WOW. GOOD TIMES ON NBC at 9.

4 WOW NEWS TOWER WOW-TV OCTOBER SCHEDULE CHANNEL 6

SUNDAYS MONDAYS TUESDAYS WEDNESDAYS THURSDAYS FRIDAYS SATURDAYS 5:00 P. M.—All Star Western (ALL DAY) 5:00 P. M.—All Star Western 5:00 P. M.—All Star Western 5:00 P. M.—All Star Western 5:00 P. M.—All Star Western (ALL DAY) 5:15 P. M.—Gabby Hayes 5:30 P. M.—Kukla, Fran and 011ie 5:15 P. M.—Gabby Hayes 11:30 A. M.—FLYING TIGERS 5:30 P. M.—Kukla, Fran and 011ie 5:15 P. M.—Gabby Hayes *Ted Husing Football (NBC) Johnson Candy (Du.) 5:30 P. M.—Kukla, Fran and 011ie National Buiscut (NBC) Procter & Gamble (NBC) 5:30 P. M.—Kukla, Fran and 011ie General Tire. RCA (NBC) Life & Time (NBC) 5:30 P. M.—Kukla, Fran and 011ie 6:00 P. M.—News and Variety 6:00 P. M.—Ne vVe and Variety Procter & Gamble (NBC) 12:00 Noon—ZOO PARADE 6:00 P. M.—News and Variety 1to 3:30 P. M.—(approximately) Ken-L-Ration 6:00 P. M.—News and Variety 6:30 P. M.—Roberta Quinlan 6:15 P. M.—Wildroot Disc Jockey 6:30 P. M.—Roberta Quinlan 6:00 P. M.—News and Variety Mohdwk Carpets (NBC) 6:15 P. M.—Wildroot Disc Jockey NCAA (COLLEGE) 12:30 P. M.—Your Future Home Mohawk Carpets (NBC) 6:30 P. M.—Roberta Quinlan 6:30 P. M.—The Little Show 6:30 P. M.—The Little Show FOOTBALL GAMES Multiple Listing Exchange 6:45 P. M.—Camel News Caravan, 6:45 P. M.—Carrel News Caravan, Mohawk Carpets (NBC) Stokely-Van Camp (NBC) Stokely-Van Camp (NBC) for Westinghouse (NBC) John Cameron Swayze John Cameron Swayze 6:45 P. M.—Camel News Caravan, 1:30 P. M.— 6:45 P. M.—Camel News Caravan, 6:45 P. M.—Camel News Caravan, (See schedule below) (NBC) (NBC) John Cameron Swayze (1 p.m. 10-28, 11-4, 11-25, 12-2, 12-9, 12-16) John Cameron Swayze John Cameron Swayze (NBC) 7:00 P. M.—Winchell and Mahoney (NBC) 7:00 P. M.— (NBC) *Scoreboard (NBC) CHICAGO BEARS Speidel (NBC) 7:00 P. M.—The Goldbergs (NBC) Prestone 7:30 P. M.— 7:00 P. M.— KATE SMITH VARIETY 7:00 P. M.— PRO FOOTBALL 7:30 P. M.—You Asked For It 4:45 P. M.—BOB CONSIDINE MILTON BERLE Norge-Congoleum (NBC) Skippy (Du.) (See schedule below) VOICE OF FIRESTONE GROUCHO MARX Mutual of Omaha (NBC) CONCERT (NBC) TEXACO STAR THEATER Reynolds Metals, B. T. Bobbitt for DeSOTO (NBC) 4:00 P. M.—GABBY HAYES 8:00 P. M.— (NBC) 8:00 P. M.— 7:30 P. M. — 5:00 P. M.— Quaker Oats (NB) 8:00 P. M.—LIGHTS OUT THE BIG STORY Admiral (NBC) KRAFT HOPALONG CASSIDY CISCO KID Amer. Cigaret & Cigar Co. (NBC) 4:30 P. M.—THE CHIMPS 8:30 P. M.—(Alternate weeks) TELEVISION THEATER Butter-nut Bread General Foods (NBC) Harvey Brothers 8:30 P. M.—The Aldrich Family MAUGHAM THEATER (NBC) 8:00 P. M.—James Melton's FORD General Foods 6:00 P. M.—Juvenile Jury Tintair (NBC) "Mr. 4:45 P. M.—Strange Adventure 9:00 P. M.— REVUE (NBC) (Tentative) Max I. Walker Cleaners Robert Montgomery presents 9:00 P. M.— (NBC) TV" BP -21K THE UNK 9:00 P. M.—MARTIN KANE LUCKY STRIKE DRAMA PRIVATE EYE CAVALCADE OF SPORTS 5:00 P. M.— Biltol-Myers (N) 6:30 P. M.—One Man's Family (NBC) U. S. Tobacco (NBC) Gillette Fights (NBC) WILD BILL HICKOX Sweetheart Soap (NBC) Miles Laboratory Kellogg Corn Pops Berle See Bert Gillette's 7:00 P. M.— 5:30 P. M.— 8:00 P. M.— at 1:30 p.m. ALL-STAR REVUE RANGE RIDER Boxing Kellogg, Pet Milk. Snow Crop Cosmopolitan Theater Mon., Wed. Peter Pan Bread (NBC) 9:00 P. M.— and Fri. Expert 6:00 P. M.— 8:00 P. M.— Big 7 Game of the Week BOB HOPE SHOW Phillips 66 SHOW OF SHOWS Parks Begins October 14 Montgomery Maugham Melton "Martin Kane" Jimmie Powers Camels, Libby Chesterfields (NBC) 10:00 P. M.—Omar Weatherman 9:30 P. M.—Bigelow Theater S.O.S., Benrus, Lehn & Fink 9:30 P. M.—Town & Country Quiz 9:30 P. M.— 10:10 P. M.—Sports Bigelow Carpets (CBS) 9:45 P. M.—Greatest Fights Eversharp (NBC) Staley Foods WAYNE KING SHOW Vaseline 10:15 P. M.—News with Ray Clark 9:45 P. M.—Hotel Blackstone 10:00 P. M.—Omar Weatherman Standard Oil (NBC) 10:00 P. M.—Omar Weatherman 10:00 P. M.—Omar Weatherman 10:30 P. M.—(Tentative) 10:00 P. M.—Omar Weatherman 10:10 P. M.—Sports 10:10 P. M.—Sports 10:10 P. M.—Sports OLD GOLD 10:10 P. M.—Sports 10:15 P. M.—News with Ray Clark 10:15 P. M.—News with Ray Clark 10:15 P. M.—News with Ray Clark AMATEUR HOUR 10:15 P. M.—News with Ray Clark 10:30 P. M.—STORY THEATER 10:30 P. M.—Freddie Martin Show 10:30 P. M.—Circle Theatre with TED MACK and CO. (NBC) 10:30 P. M.—Fireside Theater 0.P.P.D. Hazel Bishop Procter & Gamble (NBC) Armstrong Rugs 11 P. M. to 12—Movie 11:30 P. M. to 12:15 A. M.—Movie 11:00 P. M.—Neb. Football by film 11 P. M. to 12—Movie 11 P. M. to 12—Movie

Hope Bobbin

6:30 P. M.—MR. BOBBIN MONDAYS THROUGH FRIDAYS... DAYTIME SCHEDULE Caesar Coca General Foods (NBC) 11:00 A. M.—Ruth Lyon Show (NBC) 2:00 P. M.—"Miss Susan"—Colgate (NBC) 9:30 P. M.— 7:00 P. M.— 3:00 P. M.—The Kate Smith Show (NBC) THE HIT PARADE COLGATE COMEDY Lucky Strike (NBC) 11:30 A. M.—Shoppers' Show 2:30 P. M.—Bert Parks Variety—M., W., F. 4:00 P. M.—"Martha's Kitchen" with Martha HOUR (NBC) 10:00 P. M.— 12:00 Noon—News and Variety (NBC) ;till Goodwin G.E. Bohlsen Falstaff 8:00 P. M. — (Alternate weeks) WRESTLING PHILCO TELEVISION 12:45 P. M.—Movie Matinee Show—Ti, Th. (NBC) 4:30 P. M.—"Howdy Doody" (NBC) from Chicago PLAYHOUSE (NBC) 11:00 P. M.—American Barn Dance GOODYEAR THEATER NOTE THESE RETURN DATES NFW SHOWS . . . PROGRAM DATA Imdrm (NBC) 10/14 Sundays: Saturdays: Wednesdays: 11:30 P. M.—Movie 9:00 P. M.— The schedule of the NCAA (COLLEGE) The PRO GAME FOOTBALL schedule, 11 p.m. starting time. The schedule of the RED SKELTON SHOW Chicago Bears vs. (unless other teams are FOOTBALL GAMES will include seven WORLD'S SERIES Procter & Gamble (NBC) University of Nebraska games is as follows: named): games as follows: (four to seven games) ON RADIO TOO! 9:30 P. M.—Royal Playhouse Oct. 6—Illinois vs. Wisconsin t. 29—TEXAS CHRISTIAN in Lincoln Sept. 30—Eagles vs. Cards Nov. 11—Detroit ct. 6—Kansas State at Manhattan Starts October 3, 11:45 a.m. Several topnotch television features may Dexter Washers Oct. 13—Notre Dame vs. S. M. U. cl. I3—PENN STATE in Lincoln also be heard on Radio WOW — 590 on Oct. 7—Cardinals Nov. I8—Green Bay ar Oct. 20—Ohio State vs. Indiana Oct. 20—Minnesota at Minneapolis sponsored by your dial. 10:00 P. M.—SKELLY NEWS Oct. 14—Yankees Nov. 25—At Cleveland Oct. 27—Missouri at Columbia with Ray Clark Oct. 27—Notre Dame vs. Wisconsin Nov. 3—KANSAS in Lincoln MARTHA'S CUPBOARD Oct. 21—S. F. 49ers Dec. 2—L. A. Rams Nov. 10—Iowa State at Ames GILLETTE BLADES Nov. 3—Army vs. Southern California Nov. 17—COLORADO in Lincoln II a.m., Mondays thru Fridays 10:15 P. M.—Meet the Press Oct. 28—At Detroit Dec. 9—At Yankees Nov. 24—OKLAHOMA in Lincoln Revere Copper (NBC) Nov. 10—Navy vs. Maryland Nov. 4—At Washington Dec. 16—Cardinals Nov. 30—Miami University at Coral Gables CISCO KID DIZZY DEAN PRE-GAME Nov. 17—NEBRASKA VS. COLORADO 6 p.m., Mons.. Weds., Fris. 10:45 P. M.—Film Feature *The Ted Husing Football commentary SHOW AT 11:30 The NCAA games will be sponsored by Westinghouse. Tuesdays: will precede, and the Network "Football VOICE OF FIRESTONE 10:45 P. M.—NBC OPERA WOW-TV will carry the Rose Bowl Game Scoreboard" will follow each of the NCAA NBC's series of eight television opera Phillips' 66's "Big Seven Game of the 7:30 p.m., Mondays productions will be seen at 10:45 p.m. and the Pro Championship Game at the end games. Ted Husing's comments will be A WOW-TV-NBC Exclusive for 4 Years on the third Sunday of each month. Week" on film may include a Nebraska of the season. Also, Dec. 1 game between sponsored by the General Tire & Rubber Co., Also, remember WOW 's morning newscasts are now heard at 6 a.m., 7 a.m. and 8 a.m. "I, Pagliacci" will be seen on October 21. Cornhusker game or two. Notre Dame and U.S.C. for Westinghouse. and Scoreboard telecasts by Prestone. with Alex Dreier at 7:15 a.m.

or Your Local rr Changes and A I Keep This Schedule Near Your Set! Watch WOW News Tower Newspaper or Corrections view Shows! "Greatest Show On Earth" .. WOW-TV FALL-WINTER SCHEDULE ON PAGES 6 and 7.. List of Stars is Coca-nut! ... Amazing 100,000 Sets (Continued from page 5) by Year's End WOW NEWS T The Red Skelton Show (Reg. U. S. Pat.. Off.) Skelly News with Ray Clark Unless serious shortages develop in the next few weeks (due to Issued to Increase Enjoyment of WOW-TV Television Programs EVENINGS shortages of critical materials), it is Mondays: expected there will be 90,000 sets- TV Winchell and Mahoney in-use in the WOW-TV area weeks Lucky Strike Drama before Thanksgiving, and more Story Theater than 100,000 by year's end. The total as of September 15 Tuesdays: passed the 85,000 mark, and indi- World's Series to WOW-TV Berle-Texaco Theater cated a sale of more than 20,000 Cosmopolitan Theater sets since January 1, 1951, accord- Nebr. Games Big 7 Game of Week ing to the checks made weekly at Biggest Show Welcome Back! ... Wednesdays: distributor level by the Nebraska- Iowa Electrical Council. By Film Kate Smith Variety On Earth Bigelow Theater The great fall TV program sched- Yep, the World's Series will be. Freddie Martin Show ule, plus a "saturation advertising "Time change" (September on WOW-TV! Nebraska U. Football campaign" by radio was credited 30) is the signal for the great- So will Sunday Pro football) with the recent upturn in set sales. est show on earth to start roll- So will Saturday NCAA footballt Thursdays: The campaign when completed will Groucho Marx include over 800 radio announce- ing via your TV set—tuned to So will Nebraska U. football! Martin Kane ments (20 daily for 40 days). More WOW-TV. So will the Big 7 Game of th Fireside Theater O Week! Yipe, lookee! It's Imogene Coca, than half of the announcements TV fans may look and listen Wayne King were placed on Radio WOW. femme-star comic of "Your Show of for 100 hours every week, So will the Rose Bowl game! Fridays: The rate-of-sale and figure re- Shows," snapped in character. Actu- sleep 49 hours and have almost So will the Pro World's Series The Big Story ally, Miss Coca is thoroughly charm- ported agree in detail with the pre- game! 3 hours a day left over for Gillette Fights ing, and in private life a genuine dictions of WOW-TV officials last So will Gillette Boxing, Falstaff" Greatest Fights glamour gal. December. such minor activities as work- Wrestling, Ted Husing's footballi —WOW-TV— —WOW-TV— Saturdays: ing, eating and going to school. Steber Collins commentary, NBC Football High Rating! The WOW-TV 1951-52 star list Firestone's Eleanor Steber and Luckies' NCAA Football $1,000 Per Minute! Scoreboar d— includes almost every top name in charming Dorothy Collins are back Bob Considine Hooper Research says a special Here's an item to think about. and a nightly the entertainment field. There'll also with many lovely songs to sing. The Goldbergs rating on President Truman's San Montgomery Clift received $6,000. be four or five resume of sports One Man's Family Francisco (Jap Peace Conference) for a six-minute dramatic spot on by Jack Payne, football games All-Star Revue speech shows that 51.6 per cent the September 26 edition of the a week, the WOW-TV Show of Shows of all TV sets in Los Angeles, 51.9 "Kate Smith Evening Hour." That's. World's Series, sports director. Hit Parade per cent in San Francisco, and 44.6 just one example of the wonderful. boxing, wres- WOW-TV Barn Dance per cent in New York City, were entertainment values on WOW-TV. tuned in. tling, top-quality proudly boasts DAYTIME HEADLINERS Incidentally critics hail "The Kate —WOW-TV— drama and who- Smith Evening Hour" as "an all- what is perhaps Ruth Lyon Show dunnits, news, time treat in variety programs."' the greatest Shoppers Show Super Show Coming? special events See it each Wednesday at 7 p.m. sports schedule Movie Matinee Channel 6 viewers may be able and commen- Grange on WOW-TV. Bert Parks to see two-hour long "spectacular" tary, quiz's, of any televi- Bill Goodwin television programs if present plans —WOW-TV— homemakers and sion station in America. Kate Smith of NBC-TV mature. a shoppers In all there will be a minimum. Progressive NBC executives hope Kukla, Fran and 011ie Groucho's Back ... show, serials, of 42 televised football games. to present the special shows on a giddy-appers, (See schedules pages 6 and 7.) What's more this list—impressive once a month basis with sponsors as it is—by no means tells the en- Skelton service features, No other TV station anywhere skipping their regular shows for and movies. has yet announced such a sched- tire story. the one time and picking up the Take for example, the Colgate So get yourself an easy chair, get ule of football. check for the all -out two -hour your set in perfect adjustment, Comedy Hour—and its star list. "super shows." stock up the pantry and ice box Terry and Mr. Bobbin You can thank Gillette's "sharp- Martin and Lewis, Olson and John- est blades ever honed" for a Such shows might include a super with snack stuff, beverages and Jack Kelk as General Foods' "Bobbin" good son, Ezio Pinza, Tony Martin—etc., all-star Red Cross show or the deal of your sports entertainment 1 popcorn. You'll see and hear TV and his sweetie-pie Pat Hosley as etc.—ad infinatum! first broadcast of a major Broad- this fall. Or, take the "All-Star Revue"— fare which is costing sponsors "Terry" will furnish many Sunday way musical. Watch the November Gillette will bring you the World's Jack Carson, Jimmie Durante, Ed many millions of dollars a week for evening laughs for General Foods. News Tower for developments on Series (for the next four years in Wynn—and a dozen others. Or, talent alone! this ambitious series. a row!), and the Rose Bowl game the Wednesday night Kate Smith NBC is "sold out." Dumont has —WOW-TV— (for three years straight), plus its Show, or the Sunday night Hope a fine schedule. Local, and filmed Friday night Boxing Shows from and Skeleton shows .. . or, the new Jack Benny to Act shows are the best ever. Madison Square Garden. (And if Goodyear Playhouse, Dumont The- "Variety" magazine says that Jack Many viewers have asked for that service doesn't induce every ater, Jimmie Melton Variety—the Benny will make his television dra- full-length movies — so WOW- sports fan to buy Blue Blades— list is positively staggering! matic debut on Robert Montgom- • TV will provide them TWICE then some fans are pretty un- Many talent arrangements are still ery's "Lucky Strike Theatre" some- A DAY, starting at 12:45 p.m. grateful!) in the making and some starting time in November as the star of a and at 11 p.m. Eureka! dates are still uncertain. By the drama entitled "Gratitude". Thanks, also, Westinghouse deal- Benny was supposed to have ap- Get the WOW News Tower ers for the NCAA games. Phillips time another News Tower rolls schedule, and your daily newspaper around—everything should be all peared earlier on "Lucky Strike 66 for the Big Seven Game of the Theatre" but a trip to Korea to and keep them near your set at Week series. And thank Falstaff, set. all times. —WOW-TV— entertain troops delayed his dra- for wrestling, too, while you're at it. matic debut. Some noteworthy newcomers or Special Event returning shows include: The Sunday afternoon Pro Games —WOW-TV— will feature the Chicago Bears' en- Allis-Chalmers will again bring Sundays: NBC has just purchased a studio tire schedule, and will be top notch highlights of the Chicago Interna- Clancy Becker in Brooklyn from Warner Brothers TV's Number One off-the-cuff comic Professional Football entertainment. Football's immortal tional Live Stock Exposition to Newcomers include Actress Georgia for $500,000 in order to provide who kept WOW-TV fans in stitches Bob Hope Show Red Grange will be one of the men WOW-TV viewers, November 27, Clancy on P. and G.'s "Fireside ample space for some great TV last winter on the DeSoto-Plymouth Mr. Bobbin at the microphone. in a special events broadcast from Theater" and Wayne King's Songbird treats that you'll be seeing on Thursday-nighter is due back Oc- 2 p.m. to 3 p.m. Goodyear Theater Barbara Becker for Standard Oil, both Despite all the whoopla and fu- Channel 6. tober 4. (Continued on page 8) on Wednesdays. (Continued on page 9) 8 WOW NEWS TOWER OCTOBER, 1951 5 Series, Football on WOW-TV One Husker Morning Star... Game eLive9 New Charmer... (Continued from page 5) ror about the effect of TV on gate receipts (and the stand of Nebraska University in voting against live TV) all Nebraska games will be televised (11 p.m., Wednesdays) by film, and perhaps one or two will be televised on the Phillips 66 schedule Tuesday nights (9 p.m.) The one lone Nebraska game to be television live and direct will be the Nebraska-Colorado game— which is included in the NCAA Westinghouse schedule.

—WOW-TV—

Some Customer! A customer entered the famed Lindy's restaurant on Broadway the other day and ordered a pail of water. The customer was James Melton, star of "Ford Festival" seen at 8 p.m. every Thursday evening over WOW-TV and also a collector of antique cars. Melton's Before lunch every Monday through 1913 Stanley Steamer boiled over Eileen Barton's recording of "If I'd a Friday. WOW-TV ladies will enjoy while the tenor was driving it Known Your Were Comin' I'd a Cincinnati's Ruth Lyons and her "50 through New York City enroute Baked a Cake" sold over a million Club." She's been a big hit in the from his home in Connecticut to records. She'll make a million more east. See-Hear her at 11 a.m. on his TV studio. friends on the new G.E. Bill Goodwin WOW-TV. Tuesday-Thursday 2:30 p.m. show. —WOW-TV-- —WOW-TV— —WOW-TV— Wildroot Show New Film Series Some Song New and Novel "Strange Adventure" is the title Jackie Kelk, star of "Young Mr. of a new series of outstanding A fast moving, music and laugh Bobbin" (Sundays, 6:30 p.m.) on filmed adventure stories which can filled show—that's what'll be com- WOW-TV has just penned a song ing your way each Tuesday and be seen each Sunday afternoon at which Jerry Lewis will add to his Thursday at 6:15 on \VOW-TV 4:45 on WOW-TV. goofy repertoire: "I Broke a Mir- when Johnny Carson becomes your Filmed especially for television ror, Dear; Next Day I Met You." "Wildroot Disc Jockey." they feature such outstanding dra- —WOW-TV— matic personalities as Jack Mitchum, Albert Dekker, Douglas Dumbrille Popular Pair... and others. Max I. Walker Cleaners is the sponsor of this new show which has gained high ratings in other television areas where it has been shown. Some of the first films you'll be seeing include: "Out of the River", "Mardi Gras", and "The Spy."

—WOW-TV— Roy Rogers on TV Roy Rogers will soon be seen on WOW-TV. "The King of the Cow- boys" will star in a filmed series for Post Cereals. His wife, Dale Evans, will be on Channel 6, too, as will his horse, Trigger. You'll have to wait until December 30 to see Roy, but as his fans will agree it's well worth waiting to see "The Johnny Carson King of the Cowboys" in action. Johnny will combine silent film, —WOW-TV— recorded music and his own laugh- provoking antics to bring you a Notre Dame vs. U.S.C. show that is really different. You You'll be seeing the Fighting may be watching a ballerina danc- Irish of Notre Dame meet the ing to the music of a lovely waltz University of Southern California You'll see Paul Winchell and his only to have the Anvil Chorus sud- in a live telecast December 1 on "solid" partner, Jerry Mahoney each denly blare forth and the camera WOW-TV. Sponsored by Westing- Monday night at 7 on "The Speidel switch to Carson and his own ver- house this game does not come Show" on WOW-TV. This popular sion of the ballet. Make the "Wild- under the NCAA controlled pro- pair combines comedy with questions root Disc Jockey" show a pleasant gram which ends on November 24. to bring you one of televisions most Tuesday and Thursday evening The game will probably be seen at popular half-hours. Make a date to habit on Channel 6. 3:45 p.m. see "The Speidel Show."

OCTOBER, 1951 9 RADIO WOW'S OCTOBER DAYTIME SCHEDULE

5:30 A. M.—Five-Thirty Call—Early morning music to help you start 12:00 Noon—Four Bell News Tower—The Midwest's most complete the day right. Daily ex. Sun. news coverage with all of the latest national, international, farm and market and local news Daily ex. Sun. 5:55 A. M.—Weather Report—Ralston Purina Daily ex. Sun. WOW News Tower—A complete 15-minute news coverage Sun. 6:00 A. M.—Sunrise News Tower—All the latest happenings in detail Daily ex. Sun. 12:15 P. M.—Musically Yours Sun. 6:15 A. M.—Welcome to the West—Slim Everhart Daily ex. Sun. Your University Speaks—University of Nebraska Sun. 6:25 A. M.—Today's Farm Story Tues., Thu., Sat. 12:30 P. M.—WOW Calling—A happy half hour for Nutrena Mon. thru Fri. Murphy's Noontime Jamboree Sat. 6:30 A. M.—WOW Farm Service Reporter—Mal Hansen brings latest farm and market news, interviews, agricultural Hollywood Open House. Sun. reports and regional news for Pioneer Hybred Seed 12:45 P. M.—The Music Room—Schmoller & Mueller Sun. Corn and Walnut Grove Mineral Products Daily ex. Sun. 1:00 P. M.—Double or Nothing—With genial master-of-ceremonies Sunday Serenade—Mood music Sun. Walter O'Keefe for Campbell's Soup Mon. thru Fri. 7:00 A. M.—WOW News Tower—Merrill Workhoven Daily-ex. Sun. National Farm and Home Hour—One of the nation's NBC News Sun. top agricultural programs—Allis Chalmers Sat. 1:30 P. M.—Ma Perkins—Oxydol's long-time favorite Mon. thru Fri. 7:05 A. M.—George Crook, organ music Sun. On the Line with Bob Considine—Mutual of Omaha Sun. 7:15 A. M.—Network News—Alex Dreier for Skelly Oil Mon. thru Fri Football Warm-up—Budget Finance Company Sat. This Farming Business—Lloyd Burlingham for Skelly Oil Sat. 1:45 P. M. Judy and Jane—Folger's Coffee Mon. thru Fri. 7:30 A. M.—Breakfast Bandstand. Mon. thru Sat. The Girl from Paris Sun. Revival Hour—Gospel Broadcasting Association Sun. 2:00 P. M.—Life Can Be Beautiful—P. & G. Soap Mon. thru Fri. 7:45 A. M.—Morning Merry-Go-Round—Lively music. Sat. Football—University of Nebraska Sat. 8:00 A. M.—WOW News—Merrill Workhoven Mon. thru Sat. Music With the Hormel Girls Sun. 8:15 A. M.—John Carson Show—Johnny's early morning show Mon thru Sat 2:15 P. M.—Road of Life—Interesting to follow Oxydol Mon. thru Fri. 8:30 A. M.—John Carson Show—A half-hour of music and fun Mon. thru Sat. 2:30 P. M. Pepper Young's Family You'll like them P. & G. Mon. thru Fri. Smilin' Ed McConnell—Brown Shoes Sat. Football—University of Nebraska Sat. Chapel Service—Dr. R. R. Brown Sun. Lynn Murray Presents Sun. 9:00 A. M.—Welcome Travelers—Tommy Bartlett with a great show... Mon. thru Fri. 2:45 P. M.—Right to Happiness—Everyone's right—P. & G. Mon. thru Fri. Mind Your Manners Sat. John Cameron Swayze—News—Belmont Radio Surf. 9:30 A. M.—Live Like a Millionaire—You'll enjoy hearing the con- 3:00 P. M.—Backstage Wife—Dreft Mon. thru Fri. testants in action—General Mills Mon. thru Fri. Football—University of Nebraska Sat. Mary Lee Taylor for Pet Milk Sat. The Saint Sun. Sunday in the Country—Mal Hansen Sun 3:15 P. M.—Stella Dallas—A moving story—Sterling Products Mon. thru Fri. 10:00 A. M.—Case and Casey—Top recorded music Mon. thru Fri. Hollywood Love Story Sat. 3:30 P. M.—Young Widder Brown—Sterling Products Mon. thru Fri. WOW News Tower—All the latest news Sun. Football—University of Nebraska Sat. WOW News Tower—E. T. Smith Olds-Cadillac Sun. 10:15 A. M.—U. S. Navy Show—Stirring music Sun. 3:45 P. M.—The Woman in My House—Manhattan Soap Mon. thru Fri. 10:30 A. M.—Brighter Day (begins Oct. 22)—Procter & Gamble Mon. thru Fri. Lost Melodies Sun. My Secret Story Sat. U. N. Is My Beat Sun. 4:00 P. M.—Just Plain Bill—Anacin Mon. thru Fri. Football—University of Nebraska Sat. 10:45 A. M.—Dial Dave Garroway. Mon. thru Fri. The Whisperer Sun. Carnival of Books Sun. 4:15 P. M.—Front Page Farrell—Whitehall Pharmical Mon. thru Fri. 11:00 A. M.—Martha's Cupboard—Hear Martha Bohlsen, the Mid- west's leading homemaker. Mon. thru Sat. 4:30 P. M.—Lorenzo Jones—Presented by Dreft Mon. thru Fri. Living-1951 Sun. Now Hear This—Navy documentary. Sun. 11:30 A. M.—Perry Mason-Detective—Proctor & Gamble Mon. thru Fri. 4:45 P. M.—Young Dr. Malone—begins October 22 Mon. thru Fri. Polka Parade Sat. 5:00 P. M.—Guiding Light—Sponsored by Duz Mon. thru Fri. H Eternal Light Sun. Opitz Football Scoreboard Sat. 0 11:45 A. M.—Your Melody Time—Late morning melodies Mon., Wed., Fri. Martin Kane, Private Eye—American Tobacco Co. Sun. tri Eddie Arnold Show—Ralston Purina Tues., Thu. 5:15 P. M.—Lean Back 'n' Listen Mon. thru Sat. X Elaine Jabenis Scrapbook. Sat. 5:25 P. M. Windshield Wiper Song—Anderson Co. Sat. • • e O g 5,000 Watts WOW'S OCTOBER NIGHT SCHEDULE 590 lie. et TIME SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

5 3D THE BIG SHOW 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER to Radio's most talked All the News All the News All the News All the News All the News All the News about program. SS Tallulah Bankhead SPORTS NEWS SPORTS NEWS SPORTS NEWS SPORTS NEWS SPORTS NEWS SPORTS NEWS introduces Goetz Beer Sample-Hart Ford Goetz Beer Sample-Hart Ford Goetz Beer Radio's Top 6 on personalities THE CISCO KID 590 MELODY LANE THE CISCO KID 590 MELODY LANE THE CISCO KID TREASURY SALUTE Butter-nut Bread Butter-nut Bread Butter-nut Bread Music directed by brings you brings you brings you western 15 Meredith Willson western MUSIC BY MARTIN MUSIC BY MARTIN western MUSIC BY MARTIN adventures Need we say more? adventures Need we say more? adventures Need we say more?

6 30 Sponsored by NEWS OF THE WORLD NEWS OF THE WORLD NEWS OF THE WORLD NEWS OF THE WORLD NEWS OF THE WORLD MUSICANA Alka-Seltzer Alta-Seltzer Alka-Seltzer Alka-Seltzer Recorded music for Reynolds Aluminum Alka-Seltzer week-end listeners 45 Chesterfields and ONE MAN'S FAMILY ONE MAN'S FAMILY ONE MAN'S FAMILY ONE MAN'S FAMILY ONE MAN'S FAMILY American Home Products Tabicin Tabcin Tabcin Tabacin Tabcin 7 DO PHIL HARRIS- THE RAILROAD HOUR CAVALCADE OF HALLS OF IVY FATHER KNOWS BEST ROY ROGERS SHOW DIMENSION X ALICE FAYE SHOW With Gordon McRae AMERICA Mr. and Mrs. Ronald Coleman Top comedy with Western thrills Superb tales Comedy and Music for and Famous stars in top plays star as "The Halls" Robert Young as Father for of RCA Victor Norman Luboff's Orchestra for duPont Schlitz Beer General Foods Post Cereals science and fiction 7 3a THEATRE GUILD ON VOICE OF FIRESTONE TUMS HOLLYWOOD THE GREAT MR. KEEN DEAN MARTIN and DUFFY'S TAVERN THE AIR Guest stars with THEATRE GILDERSLEEVE Tracer of lost persons JERRY LEWIS Top comedy Howard Barlow's Orchestra with your favorite You'll laugh at "Gildy" and Chesterfield and 30 hilarious minutes for for U. S. Steel presents the and Chorus film stars Company—Kraft Foods American Home Products Chesterfields, A. Home Prod. Blatz Beer theatre's best plays and 00 nation's best actors TELEPHONE HOUR BOB HOPE SHOW GROCHO MARX DRAGNET NIGHTBEAT MUSICAL MERRY-GO- for a full hour Donald Voorhes with A comedy riot It's fun for all when Stories based on cases Frank Lovejoy ROUND every Sunday night Bell Symphonic Orchestra for Grouch.) takes over from L. A. police files stars as reporter with Wayne Howell and guest singers Chesterfield DeSoto-Plymouth Fatima Cigarettes Randy Stone for RCA Victor

8 30 EDDIE CANTOR SHOW CITIES SERVICE BAND FIBBER McGEE and THE BIG STORY MEREDITH WILLSON'S MAN CALLED X GRAND OLE OPRY A great comedy treat OF AMERICA Directed by MOLLY Tales of exciting stories by MUSIC ROOM Herbert Marshall is the Red Foley and Gang for Paul Lavalle with the Fun at 79 Wistful Vista the newsmen who covered Top music and Guests man of mystery with homespun humor Philip Morris Male Quartette for Pet Milk them—Pall Malls for RCA Victor A "Tandem" show for Prince Albert

9 00 THE $64 DOLLAR BOSTON POPS BIG TOWN BARRIE CRAIN YOUR HIT PARADE AL GOODMAN'S An NBC presentation QUESTION ORCHESTRA Stories of a crusading Confidential investigator with MUSICAL ALBUM with Phil Baker newspaper editor with Guy Lombardo To be Announced for RCA Victor Plays short classics, Lifebuoy Soap William Gargan for Lucky Strike novelties and new works 9 30 DATE WITH DORSEY PLAYHOUSE ON ALBUM TIME INSPECTOR THORNE ON THE SPOT under the BROADWAY Popular recorded of the Interviews with direction of tunes of yesterday homicide government officials Arthur Fiedler Philip Morris presents and today bureau 45 LET'S GO HOLLYWOOD great actors in top dramas 9:45—BEST IN BANDS Modart Shampoo

WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER 1" All the News All the News All the News All the News All the News All the News All the News 15 DAVID LAWRENCE SPORTS SPORTS SPORTS SPORTS SPORTS SPORTS American Dairy Assn, with Jack Payne with Jack Payne with Jack Payne with Jack Payne with Jack Payne with Jack Payne

THE CATHOLIC HOUR BEULAH BEULAH BEULAH BEULAH BEULAH HOTEL EDISON 1" in its 21st year Laughable-Lovable Laughable-Lovable Laughable-Lovable Laughable-Lovable Laughable-Lovable Orchestra as a leading religious for Dreft for Dreft for Dreft for Dreft for Dreft 45 program WILD LIFE ROUNDUP JAZZ NOCTURNE To be Announced JAZZ NOCTURNE To be Announced JAZZ NOCTURNE For the outdoorsman

NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY 11 " NEWS SUMMARY NEWS SUMMARY OS AUTUMN SERENADE AUTUMN SERENADE AUTUMN SERENADE AUTUMN SERENADE AUTUMN SERENADE AUTUMN SERENADE AUTUMN SERENADE presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy

55 NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY • rZ1 • Your Great Comedy Line-up u'à 41 c9 Enjoy Top Comedy Zo cj :141 d Shows on WOW Decide Pigeons vs. It's time to laugh! That's the Station PL4 theme behind the big comedy line- Courthouse Issue cy; o te up on NBC and WOW this season. Stirring s... A slightly prejudiced survey by With the return of "Bob Hope", Alas, things won't seem the same Johnny Carson on his early morn- "Groucho Marx", "Fibber McGee ing "Pot Luck" show (8:15, Mon- and Molly", "The Halls of Ivy", around the television studios. Tari Rahn has left us. She's the pretty day through Saturday) reveals that gal who has taken thousands of listeners want the pigeons to stay WOW-Landers through our $600,- on the courthouse. 000 TV station of tomorrow. Johnny took up the pigeons side Vacations are naturally very much when they were being made un - a topic of conversation at this time. TV production manager Soren Munkhoff had a fine trip to New York where he took a business- man's holiday and visited the TV centers there. He also visited a N.Y. Justice of the Peace at the specific request of a state speed cop. We're happy to report that Soren turned on his not inconsiderable charm and got off fairly easy. Lee Villnow and her husband picked Denver and parts west as the locale for their annual fling. • Lee's a mainstay in the accounting department. Jean Segelberg went to New York and did NOT visit the radio and TV centers. Ray Olsen and Lyle DeMoss have both taken part of their va- Bob Hope and his gang are back at If) 8 p.m. on Tuesdays for Chesterfields. cations and both spent most of the time fishing. Ray picked his native "Duffy's Tavern", "The Great Gil- Wisconsin and Lyle favored the dersleeve", and "Father Knows fish in Minnesota. They both en- Best" the laugh season swings into gaged in arm-stretching exercises high gear in WOW-Land. when they returned. However, we Johnny Carson during the broadcast Add to these the new "Eddie have yet to see the pictures to from the Courthouse roof. prove their stories. Cantor Show" (see page 1) and welcome on the newly cleaned the forthcoming "Martin and Lewis There's gloom in the promotion courthouse. Not only did he inter- department. Promotion Manager Show" (Fridays at 7:30 p.m. be- view an imaginary pigeon in the Bill Wiseman's girl Friday, Evelyn ginning October 5), plus WOW's studio, but he actually did a broad- Jansen, has forsaken us to spend own "Pot Luck" with Johnny Car- case from the roof of the court- son and the fun-filled "WOW Call- full time in pursuit of a career as a singer. Ev will always know house to prove that he was really ing" each noon. "up in the air about this question." where about 120 of her staunchest fans will be—right here at WOW, A one-day contest for the best Inc. letter in favor of either side of the Fran Finney has been promoted pigeons vs. courthouse question was won by Robert Lepinski of Omaha. to the position of manager of the record library. Fran's old boss His prize—a squab dinner for two, Gene Edward is now a time sales- under glass, at the Orleans Room of the Blackstone Hotel, courtesy man for WOW. We hope her promotion won't break Fran of that of Mr. Ed Schimmel. habit of making such good coffee —wow— for the reduced staff that is on duty WOW Calling' is on Saturdays. News Director Jim McGaffin is Four Years Old now known as "The Veep." Jim On Monday, September 10, was recently elected first vice presi- "WOW Calling" celebrated its dent of Omaha Post No. 1 of the fourth birthday by going on the American Legion—the world's larg- air with its 1,249th fun-filled broad- est, no less! Does that make Jim cast. the world's largest American Le- Paul Harrington who writes the gion Veep? popular noon -day variety show Recent additions to the WOW, came up with some interesting fig- • Inc., family include Harry Hatcher, ures for "WOW Calling" listeners. news; Shirley Miller, traffic; Pat Chief item of interest was that Fleming, accounting; Virginia more than $6,000 has been given Bouckhuyt, promotion; Jack Myers, away to persons who correctly an- GUARANTEED Ed Gardner in "Duffy's Tavern" announcing; Martha Fiegenbaum, swered their jackpot phone calls. WOW every Saturday at 7 for RCA Victor record library. Paul also confused at least one and Anacin. listener. His script had special guest Ray Clark confusing "WOW And don't forget to hear "Beulah" WOW NEWS TOWER Calling" with "Martha's Cupboard." Station at 10:30 each Monday through Fri- Published Monthly by When songstress Madeline Walker POSTAGE day for your late evening chuckles. RADIO STATION WOW, INC. was introduced as "Martha" and Remember, there's plenty to Publication and Editorial Offices: Room 280, proceeded to do her usual swell

laugh about—just keep tuned to Insurance Bldg., Omaha, Neb. Subscription job of singing one listener called Radio WOW's big carnival of comedy price is fifty cents a year, payable in advance. up to ask "is that really Martha programs. singing?" RETURN TO:

12 WOW NEWS TOWER