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Wearable Music Tech Inspired by Talkbox and Auto Tune

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Wearable Music Tech Inspired by Talkbox and Auto Tune Wearable Music Tech Inspired by Talkbox and Auto Tune TALKBOX A Talkbox physically replaces a performers voice with the frequency content of an instrument such as synthesizer or guitar. Talkbox takes advantage of the performers mouth, providing an intuitive expressiveness unparalleled by other mediums. BOSKO – FOUNDER PETER FRAMPTON Bon Jovi DAFT PUNK “Work out” J.Cole feat. Bosko “Do You Feel Like We Do” “Livin' on a Prayer” “Get Lucky” 2.3M, #1 Billboard Rhythmic Top 10 US (1976) 3M, #1 Billboard (1986) #1 Billboard, 9.3M #25 Billboard (2013) AUTO TUNE Auto Tune is a collection of DSP methods and algorithms that adjust and correct the pitch of a performers voice to a given scale or chord. Originally designed to save precious studio recoding time, auto tune has evolved into a vocal style of it’s own. CHER T-PAIN Lil Wayne “Believe” “Buy U A Drank” “Lollipop” #1 Billboard, Grammy Winner #1 Billboard, 3M 9M, #1 Billboard TALKBOX IN ACTION BOSKO ON JAY LENO PROBLEM Auto-Tune Talkbox • Prevents live improvisation • Steep learning curve, complex set up • Not as expressive or intuitive • Difficult to share • Steep learning curve (pro) • Tube distorts pronunciation • Quality vs. cost trade off (app) • Expensive, and not mobile SOLUTION • Wearable • Affordable • Shareable • Karaoke mode phone app • Easier pronunciation • Guitar and synthesizer compatible • Easy Set-up, built in sounds • Designed for live performance MOBILE APP TOTAL AVAILABLE MARKET $750M DJs $42M Guitarists $65M Computer Musicians Keyboardists $350M $289M *2013 Data from 2014 NAMM Global Repot *2017 PROJECTED REVENUE MODEL Hardware $ 5 M Sales 25k units $199/unit $ 2 M 10k units Target Market = Guitarists, Keyboardists, and DJs, age 18-45, predominantly male $ 0.6 M 3k units Year 1 Year 2 Year 3 * Does not reflect potential software & ad sales COMPETITION Low Cost Human Voice I Am T- Pain App Critical Mass Difficult to Easy to Use Use Auto-Tune Plug-In Korg Microkorg Griffin Electrolarynx Talk Box High Cost GO TO MARKET STRATEGY BOSCO KANTE MAYA KANTE CEO - ENGINEERING PETE HO (chief visionary) COO – BRANDING - Mechanical Engineer (USC) INDUSTRIAL DESIGN - UC Berkeley - Preeminent Talkbox Artist - Visual Artist - Award Winning Producer/Artist - Anheuser-Busch (Brand - Grammy Dido & Pharrell Williams Manager) - Kanye West, - Big Boi (of OutKast) - Nike - Network TV ElectroSpit creates voice replacement technology that will make music accessible to anyone, giving “voice lifts to the voiceless” MATT LENSE LANCE COLEMAN COMPUTER AIDED DESIGN DIGITAL STRATEGIST - Blossom - Lil Wayne, Nicki Minaj VINITHA WATSON DAVID WATSON ASTON MOTES IDAN BECK Founder Zoo Labs Founder Zoo Labs, #1 Employee Dropbox Founder Incident Tech #1 Employee Google India Early Software (gTar) Engineer Google PAUL FRANKEL MATT HETTICH BRYAN CALHOUN Founder Wi-Fi Alliance Lead Marketing Founder Freeform Inc. Founder Headset Music Keith McMillen Instruments Blueprint Music Group Tech Incubator Seeking $300K Investment Financial Needs (ASK) MARKETING $100,000 SOFTWARE R&D $50,000 HARDWARE R&D $50,000 LEGAL $25,000 OPERATING CAPITAL $75,000 Total $300,000 Contact: [email protected] FORECAST P&L INCOME Year 1 Year 2 Year 3 TOTAL UNITS 3,000 10,000 25,000 38,000 SALES 597,000 1,990,000 4,975,000 7,562,000 GROSS REVENUE 597,000 1,990,000 4,975,000 7,562,000 COGS 116,370 314,200 707,000 1,137,570 GROSS PROFIT 480,630 1,675,800 4,268,000 6,424,430 EXPENSES Payroll 175,000 300,000 450,000 925,000 Crowdfunding Campaigns 100,000 100,000 100,000 300,000 Legal, Accounting, Consultants 40,000 80,000 120,000 240,000 General and Administrative 174,000 348,000 622,000 1,144,000 TOTAL OPERATING EXPENSES 489,000 828,000 1,292,000 2,609,000 NET INCOME (LOSS) (8,370) 847,800 2,976,000 3,815,430 COMPETITIVE ANALYSIS FEATURES Talkbox I Am T-Pain / Griffin Korg MicroKorg Human Auto-Tune App Electrolarynx Vocoder Voice Mobile / Wireless ✔ X ✔ ✔ X ✔ Affordable ✔ X ✔ X X ✔ Sanitary ✔ X ✔ ✔ ✔ ✔ Convenient / One Place ✔ X ✔ ✔ X ✔ Good for Live Performance ✔ X X N/A ✔ ? Fun to Play / Playable ✔ ✔ ✔ X ✔ X Keyboard / Guitar Compatiable ✔ ✔ X, ✔ X ✔, X X EZ Play - Karaoke ✔ X ✔ X X X Handsfree Mode ✔ X X X X X Wearable ✔ X X X X ✔ Musical Pitches for Singing ✔ ✔ ✔ X ✔ X .
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