pickle March 24-April 6, 2007 ● New Delhi● India

India is the spotlight country at many film festivals India Focus at Cannes, Yorkshire, Rome, Mipcom... India is Shining in the filmed entertainment space. This is the best year for India in the showbiz space as many in the world are wowed by our cinema and cultural diversity

INDIA FOCUS AT THE CANNES FILM FESTIVAL a window of opportunity for these firms and for Indian content produc- May 16-27, 2007 ers to forge partnerships in areas like ight Indian Films featuring in the co-production,'' said Zilk. EIndia Focus at Cannes Film Festival INDIA SPOTLIGHT AT ROMEFILMFEST will be unveiled on the festival's offi- cial Press Conference on April 19, October 18 to 27, 2007 2007. This is the first time two days n its second year of the Festival, have been allocated to a country in Ithe RomeFilmFest is preparing the the Cinema of the World category. main focus on Indian Cinema. ``India The main focus of the Cinema of the has a great film heritage. This year, in World is to illustrate cultural diversity. cinema to build bridges and bring our festival we plan to have a special Creative dynamism, original writing, people together on global issues," focus on India,'' said RomeFilmFest how images are treated and the use said Amitabh Bachchan, the brand president Goffredo Bettini. The festi- of new technologies are some of the ambassador of IIFA. He said over the val will present a preview of the India traits that go into the selection years, IIFA has grown in stature and it focus in July. Rome will witness an process of the movie in this category. has become an occasion for celebra- art-filled film fiesta set round Indian It is a great honour for India to be a tion of Indian Cinema and meeting of sights, sounds and colour. focus country at what is usually minds. Italo Spinelli, is already here in called a sidebar event, but an impor- INDIA TO BE THE COUNTRY OF HONOUR AT India to select Indian films at the tant one for India. MIPCOM, CANNES RomeFilmFest in October. `India has INTERNATIONAL INDIAN FILM ACADEMY changed a lot. We are seeing a New October 8-12, 2007 AWARDS, 2007 India which is very different from the ndia will be the country of honor at India we saw a decade back,'' said June 7-10, 2007 Ithe Mipcom, the biggest market for Spinelli. The RomeFilmFest is all set to IFA is the biggest annual award audiovisual content in Cannes, highlight Indian music, art and dance. Ievent of the Indian film industry. France (Oct 8-12.). This announce- There will be Bhangra, a session of The four-day event this year at ment was made by Paul Zilk, CEO, Indian and Italian jazz musicians Yorkshire is expected to attract Reed-Midem. He said Oct. 8 (Monday) jamming together and an exhibit 28,000 visitors and will be broadcast has been designated India Day. “Our of Indian painting, sculpture, video to a global audience of nearly 500 aim is to take the awareness about installation and new media. million in 110 countries. "IIFA is com- the Indian media industry to the next There will also be a closing party - mitted to using the power of Indian level. Our aim is for Mipcom to open Bollywood style.

New Regulations to benefit the film industry Continued from PAGE 1 Anti-Piracy initiatives Co-Production Treaties This is one of the biggest problems India has signed co-production agree- Formation of an Export faced by the industry and the govern- ments with Italy, UK and Germany. Promotion Council ment has recognised the problem Only the treaty with Germany is func- I&B Ministry has asked the industry and are currently looking at stem- tional and full-fledged. The treaty with to seriously look forming an Export ming it. Italy needs a nod from their Promotion Council. This would ex- The I&B Ministry would be taking Parliament. Rules of procedures have tend various benefits available under up the piracy in consultation with to finalised with UK for the treaty to be various schemes to be availed by the the Ministry of Human Resource functional. entertainment industry. Development, which is the nodal The government is reworking on the The offer is with the industry and agency for Copyright Matters. Plans existing agreement with France. The they have to take this forward. are also on cards to draft a legislative fresh agreement is likely to be signed The EPC would help Indian filmed policy on piracy to give a fillip to dig- during the Cannes Film Festival. entertainment space to expand italization in the entertainment in- Agreements with Brazil, China, Korea its wings. dustry. and Portuguese are on the works.

2 pickle March 24-April 6, 2007 ● New Delhi● India

ADVT IDREAM INDEPENDENT PICTURES: India’s Premiere International Film Sales Agent

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3 pickle March 24-April 6, 2007 ● New Delhi● India The mantra today is creating intellectual capital “We know better stuff” Shekhar Kapur on why he is bullish on Aisa hink big. WE are the market. We know such behemoth like 20th Century Fox, better stuff. That's the confidence that is Columbia Pictures, Universal Studios and needed in the Indian industry today. Sony Pictures. Corporatisation brings in stan- T Hollywood is on the decline. Asian dardization. Individuality is lost in such in- market is getting bullish. In the next five years stances. If you notice, 85 per cent of success- 90 per cent of the US film industry’s revenues ful movies are those where the producer and will be generated from outside that country. the director are the same. The further the Seventy-five per cent of the audience for the product is from the shareholder (producer), media and entertainment industry will come the more the standardization. I don't think from Asia. India particularly has a large pool conglomerate-isation is going to happen. of technology, talent and a great story-telling They have rules and regulations that really tradition. Hollywood may perhaps still make just lead to standardisation. They are like `Spiderman-8’ in 7-8 years, but when the su- these huge dragon that have to be fed and perhero removes his mask we will find a when you make anything for them, it is really In the west, Chinese inside and he will be spinning his a product, not art. Asian culture is much more 25 per cent web in Mumbai. Successful story telling will individualistic than its western counterpart, continue to play a vital role in the entertain- where people are easily given by organisa- of the film’s ment space. Content makers will make ad- tion and when this boils down to the film in- budget does vantage of the available technology. Today dustry it translates into overshot budgets and we are moving from a digital economy to a creativity losing itself in bureaucracy. lawyers. not go on nano economy. We have to create intellectual I see a scenario even with today’s technol- screen as it capital and this resurgence of ideas would ogy that people will download movies for goes to the help transform this sector for largely perform- $10. If Stephen Spielberg had to make Jurassic ing back office functions. Park 6 today and he announces that you can accountants, Corporatisation, would lead to the final download the movie for about 15 minutes. I lawyers product moving far away from the creator. bet that he would have earned $3 billion in 15 This, he said, was one of the reasons for the minutes and $300 million people would decline of Hollywood, which is dominated by download it for $10.

ADVT INDIA SPECIAL PRINT GUIDE @CANNES Reach out to film buyers at the Cannes Film Market

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4 pickle March 24-April 6, 2007 ● New Delhi● India

GHATTU is all set to March to the French Riveria

For trade enquries contact: KALAPI NAGADA International Sales & Marketing. Shemaroo Entertainment Pvt. Ltd. Plot No.18, Marol Co-Operative Industrial Estate, Off. Andheri Kurla Road, Andheri (East), Mumbai 400057. Tel : 0091-222-8529911 ( Ext. No: 2052) Fax: 0091-222-8519770. Mobile : +91-9867623504. Email: [email protected]

5 pickle March 24-April 6, 2007 ● New Delhi● India Film content is going digital with more visual effects, graphics Digital Cinema is Key The advancement in technology combined with the best practices have added value to the filmed entertainment companies

et on best practices ☛ PVR has 17 multiplexes, and digital cinema. 67 screens and 16,578 seats. FICCI-PWC That's the call of the Inox 11,41 and 12,229. FICCI-PWC report on Cinemax 9, 29, 8260. SHOWBIZ the Indian entertain- Shringar 7, 30, 9051. Adlabs Bment industry going forward. 7, 26 and 9, 146. SNAPSHOT It has said that advancement ☛ IDBI has doubled its fi- in technology is playing a nancing exposure limit to major role in the entire value around $48 million chain -- film production, film ☛ The film content is going Film exhibition and film market- digital with more graphics The filmed ing. It has further empha- and visual effects. entertainment will ☛ touch $4 billion sised that corporatisation, Corporatisation has in 2011 from the growth of multiplexes, im- brought innovative market- current proved financing models, ing, which was lacking in the $1.8 billion. digital cinema and growth in industry. The producers of the home video market are Rang de Basanti allocated 40 key developments to the per cent of the film budget to growth of this sector. marketing compared to the The following examples usual 5 per cent norm fol- Television presented by PwC show the lowed by the industry growth path ☛ The overseas market is esti- TV command UTV allocated 40% of the highest share in ☛ More than 50 per cent of mated at around $160 million Rang De Basanti film budget ☛ the entertainment the movies released in 2006 to market the movie There is a significant in- pie. From $ 4.2 were by corporates than by crease in the demand for billion it is likely individuals home video products like DVDs and VCDs. to grow to $11 ☛ Corporates like UTV, Sahara, Eros have Piracy continues to be a significant barrier billion in 2011. established their presence in the film distri- to the exponential growth of the home bution space. video market in India. Print The print media is likely to touch $5.2 billion in Hollywood is Convergence 2011 from the current $2.8 billion $ 55m Mart Regulations ollywood films continue to do well he Amarchand Mangaldas Law Book in the Indian market according to has concluded that ``convergence is the FICCI-PwC report. ``With not about technology. It is about serv- Music H changing demographics of Indian T ices and new ways of doing business It is predicted to society there is a growing market for and interacting with society.'' in its principles grow slowest English films in India,'' says the report. for regulations in the subject. ``The regula- (4%) in the entire Last year 74 foreign films were released tory framework to optimise the benefits of value chain of the in India and grossed $55 million in box this phenomenon should ensure that it will entertainment office. It is 4 per cent of the total box of- adapt or be adapted at a pace which contin- space. fice collections. Sony Pictures' Casino ues to ensure fair, non-discriminatory mar- Royale was released in 427 prints and ket conditions and which ensures that con- raked in the highest box office collections sumers interests are well serve d.''. in 2006. The other movies that did well Amarchand recommendations are: lever- in box office include Pirates of the gage the current structure; Frame a sepa- Piracy Caribbean-2, The Da Vinci Code, The rated regulatory The annual piracy Chronicles of Narina, Underworld structure to capture loss to the filmed Evolution, House of Flying Daggers. The Convergence is emerging services; entertainment report says that Hollywood is also look- about new ways gradually dismantle space is at ing at co-producing films in India. Sony of doing the existing struc- $ 0.6 billion Pictures Entertainment has already an- tures and replace it nounced their first Indian co-production business and with a framework in collaboration with film director Sanjay interacting with which is all encom- Leela Bhansali for Saawariya. the society passing in nature.

6 pickle March 24-April 6, 2007 ● New Delhi● India

1ST JOINT EFFORT BY AVM, RAJINI, AR RAHMAN & SHANKER Sivaji at $20 million AVM Production's Sivaji the Boss starring Rajinikanth is the most expensive movie to be made in India

ajinikanth star- ring Sivaji the Boss is set to break all records by becoming the mostR expensive movie to be produced in India. At the last count, the film is expected to touch $20 million in production, dis- tribution and marketing cost. While everyone is tight lipped on the movie, the story is said to revolve around a hardworking guy reaching the top layer of the `Forbes' rich list and what ultimately happens is still a secret. This is the first time AVM Productions, Rajinikanth, AR Rahman and Director Shanker have come to- gether for working on a project. The asking rate for the movie distribution in the Tamil Nadu territory is in the region of $12-14 million. Everyone is confi- dent to take the money back in a weeks time from Collage: Aneeta Saha over 600 prints. Here is a primer on the most talked about movie in India Tamil movie of this project size would be possible to Now that the World Cup cricket fever is relatively down make in the coming years. He is said to be very confident AVM is doubling efforts to release the movie as fast as of the success for Sivaji. they can. While it was slated for April 14, 2007, Tamil ● Indian Overseas Bank has put money in this project. New years Day -- there is a possibility of delay in the re- ● As a fee for his role the buzz in the industry is that lease of the movie. Rajinikanth is likely to receive a paycheck of $4.8 million. Here are some interesting details to munch about This is the total budget of majority of the film produced Sivaji. Maniratnam's Guru is a real portrayal, one has to out of India. wait and watch what is to come from Shanker. ● The producers have unbundled the entire movie to ● This is the most secret movie that is on maximise returns. A part of the overseas floor in the country. The crew of the rights of Sivaji's Tamil version is ob- movie is under strict orders not to di- tained by London-based Ayngaran. The vulge any information about the film, its producers are working out to dub the story or about the events on the sets. movie in various European languages -- ● This is the most expensive movie to be Italy, German, French, Spanish-- and so made out of India.AVM Productions, 14 mn $ on. There is also a possibility of a Hindi Galatta.com and Hungama Mobile have The asking rate for the movie version of Sivaji. US telecast rights are joined hands to offer mobile and other distribution in Tamil Nadu for said to have gone to a separate entity. content across the globe for `Sivaji. The Sivaji The Boss ● The Telugu dubbing rights of this entire Sivaji music catalogue - ringtones, movie has been sold to producer Bellam polytones and truetones are available Konda Suresh for a price of Rs.8 crores for legal downloads. It is interesting that (excluding Audio and satellite rights). the mobile and Internet downloads are The right for Andhra Pradesh is being made available before the traditional 600prints negotiated for $3.25 million. The asking audio release. Everyone is confident to get the rate for Tamil Nadu teritorry is talked ● Superstar Rajinikanth is proactive in invested money back in a bout in the region of $14 million. The making a success out of this movie. It is weeks time from 600 prints. rights for Kerala is being talked about at even talked about whether any other over $1 million.

7 pickle March 24-April 6, 2007 ● New Delhi● India

MARKET INDICATORS PICKLE DIGEST Media & Entertainment Companies traded in the Bonbay Stock Exchange (value in Rs and crore) Company March 30 P/E Ratio Market Cap Adlabs Films 411.85 65.37 1639 Bag Films 29 72.5 174 Balaji Telefilm 127 15.26 828 Cinevista India 20.3 -14.5 21 Crest Animation 96.6 101.68 185 Cyber Media 85 17.56 85 Deccan Chronicle - - - ETC Networks 48.65 9.93 73 ENT Network India 330.25 82.77 1572 Galaxy Entertainment 114 108.57 145 HT Media 178 14.98 4165 Inox Leisure 109 37.2 654 TOUCHING THE HEART: Everyone went gaga at the FICCI- FRAMES 07 Entertainment Night on the final day. JagranPrakashan 380 54.99 1908 K Sera Sera 14.7 3.35 29 Mid Day Multimedia 39.25 21.57 176 Moser Baer 298.4 3327 UTV's Olive Collection Mukta Arts 75.15 -31.31 170 UTV announced the launch of its new business vertical NDTV 310.85 -290.51 1902 UTV Palador – a 360-degree initiative in the world cin- Prime Focus 418.95 33.33 532 ema under the brand name of Olive Collections. The PVR 175 76.75 401 `Olive Collection' will have a library collection of world Pritish Nandy 51.15 13.32 54 cinema under one roof with 1,000 film titles from 20 Pyramid Saimira 269.1 253.87 269 countries that have won over 3,000 awards (BAFTA, SAB 15.5 13.6 - Cannes, Pusan, Berlin, Venice, Toronto). In addition to a Sahara One 408.6 95.02 601 DVD label and a world cinema movie channel, the `Olive Collection' World Cinema titles will be screened in select Saregama India 191.6 37.57 605 theatres, special film clubs and corporate screenings. Shringar Cinema 52.25 -33.01 360 Sun TV 1512.9 74.6 3177 TV 18 610.8 65.7 3543 Shekhar's Crouching Tiger TV Today Network 123.45 24.99 183 Filmmaker Shekhar Kapur is busy raising money for his UTV Software 293.35 12441 delayed film Paani. ``Do you have $25 million ? Anybody Zee Entertainment 250.65 148.31 10643 got $ 25 million? I know people who have. The day they give it to me, I will make the movie. It's a very expensive film. It going to be India's crouching tiger. It will make CONTACT INFORMATION 300-400 million dollars worldwide. But I don't want to raise the money from a studio. They will give it to me. Send your letters, views, suggestions to Any studio in the world will give it to me. But I want the The Editor Designed by money from here. I want it from what they keep calling aneeta.saha PICKLE @gmail.com the Indian corporates. Do they have the courage ? No!". email: [email protected] This is what Shekhar told a television channel at the FICCI-FRAMES Conference. Make your ad Secrets of Seven Sounds Biren Ghose, Chairman Kahani World (KW), a Canada- based animation company, has tied up with Shekhar more powerful than the Kapur and Virgin Comics' chairman Deepak Chopra to produce a $7-million fully animated film, 'Secrets of the Edit in the PICKLE Seven Sounds'. The movie will be distributed by KW and the content provided by Kapur and Chopra. Virgin Block space for the special Cannes Comics is the license holder of film merchandise and the PICKLE print guide toys which will be made based on the movie. The film re- volves around two princes, who are on a mission to res- Write to: [email protected] cue a princess being abducted by a devil. The princess has six sounds and needs the seventh one to complete the sounds of universe. BY THE NUMBERS The Media & Entertainment industry in India will reach $22 bn in 2011 and grow at 18% CAGR from its current size of $10 bn according to a recent report released by Pricewaterhouse Coopers for the Federation of Indian Chambers of Commerce and Industry.

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