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GREEN HYDROGEN the FUEL of the FUTURE Is Now Finally the Right Time?

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GREEN HYDROGEN the FUEL of the FUTURE Is Now Finally the Right Time? N°4 SEPTEMBER 2020 WWW.SWISSQUOTE.COM CHF 9.- FINANCE AND TECHNOLOGY UNPACKED COVID-19 Mutant mice to the rescue E-COMMERCE The rise of giant warehouses CLOUD COMPUTING Europe fights back DOSSIER GREEN HYDROGEN THE FUEL OF THE FUTURE Is now finally the right time? NIKOLA NEL MCPHY TOYOTA HYUNDAI POWERCELL BALLARD COLLECTION Villeret RUE DU RHÔNE 40 · 1204 GENEVA · TEL. +41 (0)22 312 59 39 ©Photograph: patriceschreyer.com BAHNHOFSTRASSE 28 · PARADEPLATZ · 8001 ZURICH · TEL. +41 (0)44 220 11 80 EDITORIAL SWISSQUOTE SEPTEMBER 2020 It’s time for green hydrogen By Marc Bürki, CEO of Swissquote n the mid-1970s, a famous too expensive for it to truly be com- French advert proclaimed: “On petitive. To overcome this obstacle, n’a pas de pétrole, mais on a des many countries such as Germany, Iidées!” [We don’t have oil, but we do Australia, Japan and China have have ideas!]. The oil crisis hit and an launched programmes to support the alternative to black gold was urgently industry. These strategies should needed. The solution was primarily result in green hydrogen becoming nuclear. Fifty years later, the advert competitive by 2030, or even 2025. stands the test of time. The threat of climate change requires us to move Is it just a pipe dream? It’s true that away from fossil fuels in order to in the past, this technology – which ensure a sustainable future. In Japan, is over a century old – has generated Switzerland and Germany, nuclear is both hope and disillusion in equal no longer the answer, considering the measure. And investors that bet on effects of the Fukushima disaster. Hy- hydrogen in the early 2000s lost big. drogen could be the solution. Accord- But this time, things could be differ- ing to a study by the firm McKinsey, ent. If you need a bit of convincing, just p. 28 hydrogen could be used for 20% of look at some of the big names that global energy consumption by 2050, are working on hydrogen: BP, Total, compared to less than 1% currently. Shell, Engie… all the major oil players p. 48 are investing heavily, and there’s an On paper, hydrogen is very promising. ever-increasing amount of practical If the gas is produced from renewa- applications for hydrogen power. ble energy via electrolysis, hydrogen On the other end of the spectrum, would be carbon neutral, renewable start-ups such as US-based Nikola p. 50 and storable. It can also be used as dream of being the new Tesla. From fuel in applications that cannot easi- start-ups to giants, the ecosystem is ly convert to electric, such as indus- ready: it’s finally time for hydrogen! p. 38 try or heavy transportation. But in practice, producing green hydrogen is Good reading! BIG BANG INTEGRAL Black ceramic case with integrated bracelet. BOUTIQUES In-house UNICO chronograph movement. GENEVE • LUZERN • ZURICH • ZERMATT hublot.com Limited to 500 pieces. 4 Hublot_Swissquote_BBIntKG_200x260.indd 2 15.07.20 13:47 SWISSQUOTE SEPTEMBER 2020 CONTENTS SWISSQUOTE SEPTEMBER 2020 RESEARCH PUBLISHER Swissquote Chemin de la Crétaux 33 28 1196 Gland – Switzerland 22 T. +41 44 825 88 88 www.swissquote.com [email protected] Manager Brigitta Cooper 58 EDITORIAL Editor-in-chief 62 Ludovic Chappex Associate editor PORTRAIT Bertrand Beauté Design director Natalie Bindelli and Caroline Fischer CANA atelier graphique 26 Route de Jussy 29 – 1226 Thônex www.ateliercana.ch Editorial staff DOSSIER WAREHOUSES Bertrand Beauté, Stanislas Cavalier, Ludovic Chappex, Gérard Duclos, Salomé Kiner, Martin Longet, 72 Angélique Mounier-Kuhn, GREEN HYDROGEN, Grégoire Nicolet, Gaëlle Sinnassamy, Julie Zaugg Layout BIG BROTHER THE FUEL OF Natalie Bindelli, Caroline Fischer, Romain Guerini (CANA atelier graphique) Cover THE FUTURE Getty Images TRAVEL Photography AFP, Keystone, Getty images, iStockphoto, Newscom, Reuters Editing (English version) CONTENTS Ose Ayewoh, Marco Simon Translation Technicis Finance 3. EDITORIAL 21. ANALYSIS 28 DOSSIER : 58. RESEARCH 72. TRAVEL . GREEN HYDROGEN, PRINTING, BINDING AND DISTRIBUTION by Marc Bürki Are autonomous The surprising market Tbilisi, THE FUEL OF THE FUTURE Stämpfli Ltd. vehicles finally for “humanised mice” by day and by night Wölflistrasse 1 – 3001 Bern 6. SCANS ready for the road? www.staempfli.com 34. Infographic: 44. A hydrogen town Economic survey The many uses of emerges from 62. E-COMMERCE 76. AUTO 22. PORTRAIT Warehouses, the showpiece Masks off! ADVERTISING green hydrogen Fukushima Infoplus AG 14. TRENDS ObsEva, the of e-commerce Traubenweg 51, CH-8700 Küsnacht hans.otto i-plus.ch Personality, Swiss phama 36. Hydrogen forges 46. On board an 80. TRIED AND TESTED @ country, innovation focused on its path air-purifying SUV 64. COVID-19 Android without Google WEMF women’s medicine Moderna seeks REMP 2019: 53,555 Ex. Print run: 60,000 ex. 16. STORAGE 38. Hydrogen 48. Interview a miracle vaccine Europe takes 26. BIG BROTHER lorries hit with Oliver Bishop, on the cloud Under the watchful the road CEO of Shell Hydrogen 68. SWISSQUOTE eye of office Gold Certificate: SUBSCRIPTION 19. INTERVIEW cameras 40. Forklifts move up 50. These companies gold becomes more The soaring rise with hydrogen attractive CHF 40 FOR 6 ISSUES are gassed up www.swissquote.ch/magazine of COVID bonds and ready to go / XPO LOGISTIC REUTERS / GENOWAY STUDIO, GETTY / ISTOCK BOBBY YIP, BIWA 5 6 SWISSQUOTE SEPTEMBER 2020 SCANS SWISSQUOTE SEPTEMBER 2020 delivery services RANKING UBER EATS GOBBLES UP POSTMATES SCANS TOP 5 BEST UNIVERSITIES (of 1,400 universities in 92 countries) fitness UNIVERSITY OF OXFORD LULULEMON TAKES UP SMART MIRRORS 1. 2. CALIFORNIA INSTITUTE OF TECHNOLOGY 3. UNIVERSTY OF CAMBRIDGE 4. STANFORD UNIVERSITY “The crisis will sort 5. MASSACHUSETTS INSTITUTE OF TECHNOLOGY out the car Source: Times Higher Education manufac- World University Rankings 2020 turers” TOP 5 MOST LULULEMON VISITED WEBSITES Lululemon, the Canadian king of athletic The company sells a smart mirror, costing Carlos Tavares, CEO of PSA in (number of monthly visits) and yoga apparel, is now resolutely $1,495, that can be used as an interactive an interview with focused on digital fitness. With the home gym. The device, which is linked to Les Echos 1. WIKIPEDIA.ORG pandemic, demand in this industry has a smartphone app, can also act as a large on 28 July. 17.70 BN skyrocketed. For example, the share price screen to display all kinds of information. of Peloton, the US smart indoor bicycle The mirrors are sold at a high price with a 2. GOOGLE.COM company, has doubled in six months. In subscription for training sessions – a lu- 8.62 BN response, Lululemon decided to acquire crative model that also ensures long-term New York start-up Mirror for $500 million. customer loyalty. LULU PTON 3. YOUTUBE.COM 7.15 BN 4. TWITTER.COM autonomous vehicles 6.20 BN AMAZON BETS ON ROBOT TAXIS 5. FACEBOOK.COM 4.74 BN The start-up Zoox, now owned by Amazon, is continu- Source: Rankranger ing its road tests. Postmates delivery TOP 5 MOST FAVOURABLE robot delivers food ECOSYSTEMS FOR START-UPS to Los Angeles residents. SILICON VALLEY ISTOCKPHOTO 1. Uber had to react after the European Uber Eats competitor, Postmates, ZOOX 2. NEW YORK CITY (JOINT) 3 Amazon has acquired an autonomous most expensive acquisition to date. food delivery giant Just Eat Takeaway which it acquired for $2.65 billion. The number of driving expert – and it’s not just any Like Twitch, Zoox will be an independ- beat it to acquire US-based Grubhub Uber described Postmates as comple- Swiss companies company. California start-up Zoox, ent subsidiary of Amazon. For now, the (for $7.3 billion). This merger-acquisi- menting Uber Eats very well, high- 2. LONDON (JOINT) (Nestlé, ABB and whose equipment and software can acquisition aims to help the start-up tion still needs to be approved by the lighting the differences between the Novartis) in the Top convert vehicles into robot taxis, has make its vision of autonomous taxis a regulatory authorities, but once the two companies in terms of geographic 4. BEIJING 50 most innovative already raised more than $1 billion and reality. Zoox isn’t going to immediately agreement is signed, it will create the coverage and demographic targeting. companies in the has 1,000 employees. The amount of focus on package deliveries, but its world’s largest food delivery service DoorDash, the leader in the US market – BOSTON world, according to the acquisition was not disclosed, but base technology could easily be used to outside of China, with 600 million valued at $15 billion – is preparing for 5. a ranking by Boston the Financial Times estimates the fig- serve Amazon’s interests in that sector. orders and 70 million customers each its IPO this autumn. Consulting Group. ure at $1.2 billion, making it Amazon’s AMZN year. And so Uber turned to another JET TKWY UBER GRUB Source: The Global Startup Ecosystem Report 2020 from Startup Genome 6 7 SCANS SWISSQUOTE SEPTEMBER 2020 SCANS SWISSQUOTE SEPTEMBER 2020 SCANS health STRAUMANN IS SMILING KICKSTARTER finance BRAZIL STARTS USING WHATSAPP PAYMENTS “Switzerland is significantly behind when it comes to Straumann Group’s digitalising premises in Basel. LUMOS A WhatsApp KEYSTONE / GEORGIOS KEFALAS payment service the healthcare LUMOS ULTRA presentation. The Basel-based group Straumann, one of the global leaders in service is free for system – some producing instruments and components for dental surgery, THE NEW STANDARD FOR individuals. has acquired a majority stake in DrSmile, the German special- BICYCLE HELMETS DR doctors are ist in clear aligners. This market has seen average growth of Lumos, the pioneer of smart bike still using fax more than 20% over the last three years, a trend that is set Everyone was expecting it to be India.
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