Holiday Season Pack 2017 Gear up your Advertising for $ the Holiday Season Christmas Shopping in 2016

RECORD LOOKED BOUGHT

UP 27% 5.8% FROM 17% 2015 69%of NZers shop online 6 Billion 56% SPENT DEC 2016 for Christmas Presents

of NZers 18+ Bought Shoppers Purchase Christmas 91% Gifts 10 Gifts on Average 79% 25% finished by $590 Start in 3rd Week Average spend October December

Source: Stoppress.co.nz The Face of Christmas is Changing

For most retailers, the Christmas period is becoming increasingly complex requiring them to juggle multiple campaigns and meet lofty sales targets.

The traditional “Christmas Sales period” has expanded substantially with pre-Christmas sales including Black Friday, Cyber Monday and Boxing day. Whilst this helps to distribute the festive rush across a longer period it does make holiday campaign planning more complex for retailers.

Growing digital channels, such as mobile, video and social present vast opportunities for retailers during the holiday season. Data shows that more than half of ecommerce traffic is driven by mobile devices in NZ and additionally more than 65% of potential customers start their shopping research by feeding a search query into a mobile device. Making it essential for retailers to remember to run their campaigns mobile optimised.

Total online retail spending by New Zealanders in December was up 14% compared to the previous December, bringing the 2016 annual spend level to $3.75 billion. Total online retail spending by New Zealanders in January was up 16% compared to the previous January* *BNZ online retail sales index

Acquire Online tip: Increased demand during the Christmas period means CPMs rise , plan your campaigns early to secure the best inventory and build your remarketing pool. to add new and quality traffic to 5 STEPS your customer base this Christmas. Programmatic is driven by extensive data-insights that provide the best possible traffic likely to convert.

STEP 1 STEP 2 STEP 3 Clearly Identify Build Behavioural Create Model your customer Templates Audiences

Gather a clear picture of exactly Map your Ist party data against Take all the data at your disposal who your customers are. Work with 2nd and 3rd party data to discover and creating Look-a-Like Audiences your Programmatic solution provider behavioural trends. Then by matching and suggested in-market audiences to analysis the hundreds of data this against experience data, organised based on converting customers. points from users who visit your site by sector and sub-sector, you’ll develop and your own 1st Party Data. in-depth behavioural templates to • Look-a-Like Audience – A large target groups of prospects who present Audience who haven’t visited your similar consumer trends. site but have a lot in common with your converted customers. • In-market Audience – consumers who are currently in the market showing intent to purchase a product/service. to add new and quality traffic to 5 STEPS your customer base this Christmas. Programmatic is driven by extensive data-insights that provide the best possible traffic likely to convert.

STEP 4 STEP 5 Target and Constantly Evolve Retargeting and Optimise

Consumers often abandon their purchases. To get the most out of programmatic campaigns Re-engage many of these valuable prospects make sure you constantly adapt your behavioral by keeping your brand front of mind and templates to ensure you capture the behavioral providing customers with an easy route back traits of new visitors to your site. to their basket. While campaigns can be adjusted both Dynamic Display Ads are highly effective as algorithmically and manually, Acquire Online you can customize the ads with the products draws on their experience to optimise over your prospects abandoned and provide a time, ensuring the best possible results. clear path to purchase. Acquire Online run 150+ campaigns a month and are constantly analysising data from multiple sources to optimise towards client’s objectives to ensure the best performance. HOLIDAY TARGETING OPTIONS Top Vlogs in

5 Billion Shaaanxo – 2.9 million YouTube streams over 5 billion videos a day, and our targeting tools are so precise that you Rainbow Learning – 1.9 million can show your ad to folks around your corner or to anyone around the world.

Wacky Wednesday – 1.4 million

Jamie’s World – 1.3 million HYPER LOCAL Geo-Targeting Users in close proximity to specific locations can be targeted using a geo-fence this Christmas season.

Shopping Hot Spots

Auckland Palmerston North Nelson (0632) The Plaza (4410) Richmond Mall (7020) Westfield Botany (2016) Dress-Smart (1061) & Paraparaumu Dunedin Lynn Mall (0640) (3116) Meridian Mall (9058) Westfield Glenfield (0629) Coastlands (5032) (2104) Westfield Pakuranga (2010) New Plymouth Eastgate (8062) (1346) Centre City Shopping Centre (4310) Northlands (8052) Slyvia Park Mall (1060) The Hub Hornby (8441) Shore City (1023) Whanganui The Palms (8061) Westfield Westcity (0612) Trafalgar Square (4500) (8041)

Hamilton & Lowerhutt The Base (3200) Coastlands (5032) (3204) Johnsville (6037) North City (5022) Westfield Queensgate (5011)

HOLIDAY SITELISTS

FOOD SHOPPING EVENTS

allrecipes.com trademe.co.nz ticketmaster.co.nz simplyrecipes.com ebay.com kpex.co.nz jamieoliver.com Stuff.co.nz ticketek.co.nz rasamalaysia.com priceme.co.nz flicks.co.nz thekitchn.com ebay.com stuff.co.nz countryliving.com kpex.co.nz trademe.co.nz damndelicious.net 1-day.co.nz minimalistbaker.com Fishpond.co.nz CHRISTMAS TARGETING

THIRD PARTY CONTEXTUAL

Eyeota » Christmas » Grocery Shopping Mums People & Society/Religion & Belief/Christianity Eyeota » Christmas » Holiday Cooks Hobbies & Leisure/Special Occasions/Holidays & Seasonal Events/Christian Holidays/Christmas Eyeota » Holiday and Special Events » Christmas » Gift Buyers Shoppers » Fashion Arts & Entertainment/Music & Audio/Religious Music/ Christian & Gospel Music Eyeota » Holiday and Special Events » Christmas » Gift Buyers Shoppers » Mobile and Consumer Hobbies & Leisure/Special Occasions/Holidays & Electronics Seasonal Events/Christian Holidays/Easter Eyeota » Christmas » Gift Buyers Shoppers Hobbies & Leisure/Special Occasions/Holidays & Seasonal Events/Christian Holidays FOOD TARGETING

THIRD PARTY CONTEXTUAL

Lotame - NZ » New Zealand » Food & Beverages Food & Drink/Cooking & Recipes/Cuisines Lotame » Food & Restaurants » Thanksgiving Food Food & Drink/Cooking & Recipes/Soups & Stews Eyeota - Roy Morgan - NZ » Vertical Segments Food & Drink/Cooking & Recipes/Cuisines/East » Lifestyle » Food Lovers Restaurants » Asian Cuisine Entertainment Food & Drink/Cooking & Recipes/Cuisines/South Lotame » Food & Restaurants » Cooking & Recipes Asian Cuisine/Indian Cuisine BlueKai » Branded Data » Lotame » Food & Food & Drink/Cooking & Recipes/Cuisines/South Restaurants Asian Cuisine SHOPPING TARGETING

THIRD PARTY CONTEXTUAL

Oracle Data Cloud » Hobbies & Interests » Shopping/Shopping Portals & Search Engines Shopping Autos & Vehicles/Vehicle Shopping Oracle Data Cloud » Retail » Shopping Styles » Purchase Channel » Online Shoppers Shopping/Auctions Oracle Data Cloud » Retail » Shopping Styles » Shopping/Apparel Type » Luxury Shoppers Shopping/Antiques & Collectibles Oracle Data Cloud » Hobbies & Interests » Shopping » Luxury Buyers Oracle Data Cloud » Hobbies & Interests » Shopping » Sweepstakes & Contests WINE TARGETING

THIRD PARTY CONTEXTUAL

Neustar AdAdvisor » Wine » Drink Domestic Dinner/ Food & Drink/Cooking & Recipes/Cuisines Table Wines Food & Drink/Food/Meat & Seafood Neustar AdAdvisor » Wine » Purchase Any Wine Food & Drink/Food/Meat & Seafood/Poultry Neustar AdAdvisor » Wine » Purchase Wine » Cooks Food & Drink/Cooking & Recipes/Cuisines/ Neustar AdAdvisor » Wine » Domestic Dinner Mediterranean Cuisine Wines-Red Food & Drink/Cooking & Recipes/Cuisines/ Neustar AdAdvisor » Wine » Domestic Dinner Mediterranean Cuisine/Italian Cuisine Wines-White EVENT TARGETING

THIRD PARTY CONTEXTUAL

Neustar AdAdvisor » Hobbies & Interests » Live Theatre/ Arts & Entertainment/Events & Listings/Concerts & Concert/Dance » Attend Live Theater Last 12M Music Festivals Neustar AdAdvisor » Entertainment » Live Shows » Arts & Entertainment/Events & Listings/Movie Event Attend Most Last 12M: Concert-Rock/Pop Listings & Theater Showtimes Neustar AdAdvisor » Hobbies & Interests » Live Theatre/ Arts & Entertainment/Performing Arts/Acting & Concert/Dance » Attend Concert Last 12M Theater Neustar AdAdvisor » Hobbies & Interests » Live Theatre/ Arts & Entertainment/Performing Arts/Broadway & Concert/Dance » Attend Dance Performance Last 12M Musical Theater Neustar AdAdvisor » Hobbies & Interests » Live Theatre/ Concert/Dance » Attend Comedy Club Last 12M And many more ways to target. Contact Acquire Online for more details Chris Schultz Zane Furtado Anthony Ord Simon Massey +64 21 994 335 +64 27 2 834 443 +64 27 649 9198 +64 21 118 3046 [email protected] [email protected] [email protected] [email protected]