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Impact Report PASADENA TOURNAMENT OF ROSES® COMMUNITY IMPACT REPORT 2016-2017 OUR MISSION As a volunteer driven, non-profit organization the Tournament of Roses® Association brings people together to create premier events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences. Tournament of Roses The Tournament of Roses is a vital community organization, focused on impacting people Community Engagement through charitable giving, volunteerism, and community involvement. The Association’s Volunteerism and Investing in Our Community Community Relations Department, and the are among the Pasadena Tournament of Roses’ Tournament of Roses Foundation work together cornerstones. The Rose Parade® and Rose Bowl to strengthen and direct the Associations’ Game®, two world-class events enjoyed by community engagement eorts. These eorts millions around the world, are the result of our include developing and implementing programs spirit of giving put into action. Utilizing the around enhancing educational opportunities, highly visible platform of America’s New Year investing in our community, strengthening Celebration®, the Association shares the hope community business partnerships, and and joy of each new year by investing and experiences that make a dierence; programs engaging in communities at the local, regional through which the Association positively and national level. impacts thousands of people annually. Key Themes: ENHANCING EDUCATIONAL OPPORTUNITIES INVESTING IN OUR COMMUNITY STRENGTHENING COMMUNITY BUSINESS PARTNERSHIPS EXPERIENCES THAT MAKE A DIFFERENCE PASADENA TOURNAMENT OF ROSES Contributed Annually generated Donated approximately 3,500 Rose Parade tickets $150 $300 and MILLION 500 MILLION Rose Bowl Game to America’s in economic impact tickets to local Colleges and in the Southern non-profit Universities California Region organizations Annually donated Financially Donated over supported $196,000 $160,000 since 2011 to the to select 42 City of Pasadena to organizations and local, regional improve City parks. individuals within and national the greater organizations in Pasadena area. 2016 Having the ability to provide my students with books they find interesting makes my job as a teacher much easier. I want to thank the Tournament of Roses for “helping to encourage my ENHANCING students to read more. Ms. Madison, EDUCATIONAL Bradoaks Elementary School OPPORTUNITIES The Tournament of Roses is a long-standing supporter of regional and national education initiatives through our partnerships with local school districts, state-wide institutions and the universities that participate in the Rose Bowl Game. By supporting students and teachers, the Association provides needed resources and valuable opportunities for educational growth.” TEACHER GRANTS PROGRAM ENHANCED PROGRAMS FOR EDUCATORS Each year, we engage with our national The Tournament of Roses participates in Extra Yard for $400,000 and local partners, the College Football IN GRANTS Educational Foundation, to provide of our educators. We “go the Extra Yard” by recognizing significant financial support for Pasadena Unified School District exceptional Pasadena educators with thank-you gifts and (PUSD). Over the past two years, this partnership has awarded luncheons. We also provide PUSD “Teachers of the Year” 25 school-wide grants and 225 grants for individual teachers. with exclusive access to America’s New Year Celebration, The grants fund academic programs in addition to projects which includes premier Rose Parade seats, VIP Tailgate related to science, math, reading, and school beautification Party tickets, and exclusive on-field access during the Rose projects, among others, based upon each school’s individual Bowl Game. In our support of teachers, the Association need. From 2016-2017, this program provided $400,000 in believes that when teachers are elevated and appreciated, grants, which impacted over 34,000 students and served increased educational opportunities are created for their every school in the Pasadena Unified School District. students. TOURNAMENT OF ROSES SCHOLARSHIPS Each year, we provide scholarships for students in the following areas: Th ree Pasadena City College, Automotive Technology Program students Two Cal Poly Pomona and two Cal Poly San Luis Obispo students, selected based on their participation in the Cal Pol Universities' Rose Float Committee Seven members of the Tournament of Roses Royal Court Two student-athletes, selected by the National Football Foundation, San Gabriel Valley Chapter INVESTING IN OUR COMMUNITY Thank you for your service at the Habitat for Humanity The Tournament of Roses’ annual economic impact on the region project in Pasadena. It was surpasses $300 million. Our contributions to local charities, non-profits, great to have so many schools, and other organizations are equally important to building a volunteers on site doing better quality of life for the entire region. The Association aims to invest such hard work. The weather in and support diverse communities throughout the region, to engage was hot and the jobs were and support the next generation of leaders. tough, but your crew didn't flinch - and accomplished far FIELD AND PARKS IMPROVEMENTS “more than we planned! We donated $180,000 toward park and community center renovations for two of Pasadena’s most visited parks: Robinson Park and Victory Park. Additionally, we partnered with the Kathy Karimi, Volunteer Los Angeles Dodgers, Pasadena Education Foundation and several other organizations to and Youth Program Manager renovate the baseball field at Jackie Robinson’s alma mater, John Muir High School in Pasadena. for Habitat for Humanity TOURNAMENT OF ROSES FOUNDATION GRANTS BANDCARES COMMUNITY EVENT SPONSORSHIPS” MILLION The Tournament of Roses We launched the BandCares The Tournament of Roses sponsors events held Foundation has awarded program in 2017. This unique by local non-profits throughout the region, such more than $3,000,000 initiative oers Rose Parade as the American Cancer Society Hope Gala and $3 to over 200 non-profit, bands the opportunity to Habitat for Humanity. In addition, the Association local organizations since connect with local, non-profit is the proud title sponsor of ”MLK Day On, Not O,” 1983. The Foundation has provided grants organizations during their visit. an annual event in Pasadena hosted by the in sports and recreation activities, visual and By providing arts-related Martin Luther King Jr. Community Coalition over performing arts, and volunteer motivation resources, while showcasing the Martin Luther King Jr. holiday weekend. The and leadership development projects and their talents, band members weekend includes a campus beautification project programs. These broad categories allow bring an added element of joy at a local school, a holiday celebration breakfast, the Foundation to contribute to the civic, to Pasadena beyond their and an awards presentation for finalists of the cultural and educational advancement to our performances on New Year’s Essay and Visual & Performing Arts Contest. local communities. In 2017, grants awarded Day in the Rose Parade. by the Foundation served 9,400 people. $180,000 TOWARD PARK AND COMMUNITY CENTER RENOVATIONS The Tournament of Roses is dedicated to STRENGTHENING COMMUNITY fostering relationships and partnerships that build a better Pasadena and Southern California. BUSINESS PARTNERSHIPS The Tournament of Roses is honored to work with outstanding sponsors and engage the local community. MIRACLE-GRO SUPPORTS COMMUNITY GARDENS AND NUTRITION We partnered with Miracle-Gro, and several other local organizations, to help establish community gardens at Pasadena High School and John Muir High School in Pasadena. These gardens are a component of Pasadena Unified School District’s “Building a Healthy School Environment” program which prioritizes access to healthy foods at SOUTHWEST AIRLINES SUPPORTS school. The program won a 2017 California School ARTS INITIATIVES FOR YOUTH Boards Association Golden Bell Award. Southwest Airlines is the presenting sponsor of the Parade of Roses, an annual rose figurine WELLS FARGO BRINGS decorating competition hosted by the Tournament of Roses. Each year, over 2,000 elementary and middle VILLA ESPERANZA TO EQUESTFEST school students from Pasadena participate by expressing their creativity and artistic talents. The finalists are honored at the Parade of Roses ceremony at Paseo In 2017, the Tournament of Roses, with support Colorado in Historic Old Town Pasadena, where their from Wells Fargo, hosted 30 clients from Villa winning art is showcased. Esperanza for a behind-the-scenes tour and preview of Equestfest. Villa Esperanza is the only non-profit agency in the San Gabriel Valley that oers a full range of programs for individuals of all ages with developmental disabilities. 24 HOUR FITNESS PROMOTES HEALTH AND FITNESS We introduced 24 Hour Fitness to organizations within Pasadena, where it provided quality fitness equiptment and services. Two local high schools re ceived exercise and fitness equipment. McKinley Elementary and Norma Coombs Elementary School, as well as the Victory Recreation Center, a local community center that serves the elderly and disabled, received training from 24 Hour Fitness instructors. EXPERIENCES THAT MAKE A DIFFERENCE The Tournament of Roses takes pride in our ability to help create meaningful and rewarding experiences as one of the leading
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