Long-Range Transportation Plan

3.5.5: Travel and Tourism Introduction Tourism has both positive and negative effects Economic benefits in 2015 to the five-county special events (fairs, festivals, sports events, etc.), on the local transportation system and economy. NOACA region include $10.3 billion in tourism sales, shopping, city trips, touring, casinos, outdoors, In 2015 the total U.S. Travel Market had 1,568 $14.57 billion in total tourism economic impact, and and theme parks (see Figure 3.5.5-2). The local million trips, which was a 2.3% increase over 92,522 jobs.47 transportation system’s strength and connection to 2014 and an 11% increase over 2011.43 Of those, tourist locations (sports arenas, concert venues, 39.9 million trips were made to the Existing Conditions fairgrounds, shopping centers, traditional downtown Designated Market Area (Cleveland DMA) in 2015.44 cores, tourist sites, casinos, regional parks, and An estimated 39.9 million trips were made to the The Cleveland DMA constitutes the Cleveland theme parks) impacts each trip as well as future Cleveland DMA in 2015. Figure 3.5.5-1 on the Commercial Television Market, as defined by The tourism potential. Conversely, the types and following page demonstrates many of the most Nielsen Company. It contains 17 counties in , volumes of trips made to tourist locations impacts common tourist destinations. Statistics for visits including the cities of Cleveland, Akron, Ashland, the local transportation system. to the Cleveland DMA are available for two types Ashtabula, Canton, Elyria, Lorain, Mansfield, of trips: day person-trips (one person visiting for Medina, Mentor, New , Norwalk, one day and leaving that same day) and overnight Ravenna, Sandusky, and Wooster. In 2015, 21% person-trips (one person staying at least one night). of trips to the region were overnight trips.45 The 79% of the trips to the Cleveland DMA in 2015 remaining were day trips. The 10 most popular were day person-trips. Figure 3.5.5-2 indicates the modes in which visitors came to the Cleveland DMA reasons visitors made day-trips to the Cleveland (in descending order) were by their own car/truck, DMA in 2015. 36% of person day-trips were to visit plane, rental car, taxi cab, bus, online taxi service, friends or relatives. Marketable Trips, defined by train, bicycle, motorcycle, and ship/boat.46 Longwoods International as including “all leisure trips, with the exception of visits to friends/relatives” comprised 55% of all person day-trips made to Cleveland. The highest ranked of marketable day-trips to the Cleveland DMA include, in descending order:

43 Cleveland Longwoods Travel USA, 2015 Visitor Study, provided by Destination Cleveland. 44 Nielsen Commercial TV Markets, http://seventhpoint.com/images/pdfs/2012-2013%20Large%20DMA%20Map.pdf. 45 Cleveland Longwoods Travel USA, 2015 Visitor Study. 46 Ibid. 47 Tourism Economics, The Economic Impact of Tourism in Cuyahoga County, Ohio, June 2016.

117 Achieving Increased Mobility for

AIM FORWARD 2040 LONG - RANGE TRANSPORTATION PLAN Figure 3.5.5-1: Figure Destinations TRAVEL & TOURISM DESTINATIONS 3.5.5-1 !( !(

Village ¬«20 ¬«528 !( of North Perry DOWNTOWN CLEVELAND ®q Village of Madison 0 05 1 Village !(!( of Perry 307«¬ iles Village of «¬535 Painesville ¨¦§90 Township FairportVillage Harbor of Perry Grand44 River 84 Madison ¬« ¬«Township Township City of !( !(City of Painesville Mentor-On-The-Lake«¬283 !( !( «¬2 ¬«528 «¬86 !( City of Mentor Leroy Thompson !( 615 !( «¬ «¬20 Township Township !( Village of !( ¬«166 Timberlake !(!( LAKE !( 90 !( ¬«640 ¨¦§Concord COUNTY City of ¬«84 Township !( Eastlake !( !( Village of City of Kirtland Hills «¬44 W W !( City of !( !( Willowick Willoughby !( ¬«608 !(!( «¬2 !( !( Village of !( !( !( !( ¬«175 City of Chardon !( !( Wickliffe Waite Hill !( !( !( !( W «¬283 ¬«174 City of Township !( !( Montville !( !( City of !( Kirtland City of ¬«166Hambden Township !( !( Euclid !( «¬6 Chardon Township «¬86 «¬20 City of !( Willoughby Hills !( !( !( !( !( !( !( !( City of City of Village of 528 Village of 306 ¬« Richmond Heights Mayfield «¬ Village of Bratenahl Highland Heights Huntsburg 90 Munson Aquilla ¨¦§ !( 174 Chester Township 322 ¬« Township Claridon Township ¬« !( Township City of City of ¬«283 East Cleveland 322 322 Mayfield Heights ¬« «¬ City of GEAUGA q® «¬6 !(!( !( !( !(!(!( !( !(!( !( City of Lyndhurst Village of COUNTY !(!( 322 !( Gates Mills !(!(!(!(!( «¬ !(«¬20 !( !( !( South Euclid!(!( !( City of !( W!(!(!(!(!(W!( City of ¬91 ¬«!(2!(!(!(!(W !( City of City of 271 « 44 «¬6 !( Cleveland Heights «¬ !( Avon Lake City of !( !( University HeightsBeachwood¨¦§ City of Village of ¬608 20 !(!( 87 « !(City of Bay Village «¬2 !(¬« !(!( !( ¬« !( !( Pepper PikeHunting Valley Village!( of Middlefield !( City of 490 Burton !( Sheffield Lake ¬«301 !( 90 §¨¦ City of Village ofTownship ¬254 Lakewood ¨¦§ City of Russell « City of !( Shaker Heights ¬«87 !( Middlefield87 ¬«422 !( !( 87 Township ¬« !( !( !( ¨¦§90 !( ¬«252 Rocky River Cleveland Village of ¬« Newbury Burton Village of 10 71 Village of Village of City of !( «¬ §¨¦ Village!( of «¬175Woodmere Township Township City of Village of ¬«611 Sheffield Westlake !(!( Newburgh Heights «¬43 CityHighland of Hills Moreland Hills City of 57 Avon 237 Linndale !( ¬« ¬« 176 WarrensvilleVillage !(Heights of Village of Lorain City of !( City of «¬ Village of Village of «¬254 Village of North Randall Chagrin Falls !( Fairview Park Brooklyn 480 Orange South Russell «¬6 Sheffield !( ¬«83 City of Cuyahoga HeightsCity of ¨¦§ North Olmsted 17 !( 480 Village of Garfield Heights City of City of City of Township !( !( ¬« ¨¦§ Brooklyn Heights Chagrin Falls Parkman 2 W Maple«¬14 Heights Bedford Heights Bainbridge Auburn Troy «¬168 Vermilion «¬ q® Township 306 Township City of !( City of 43 Township «¬ Township Township ¬«528 «¬2 City of 3 ¬« Amherst Elyria City of !( ¬« City of Bedford ¬«422 88 «¬291 Brook Park ¬«42 Village of ¬«422 ¬« Township North Ridgeville ¨¦§480 !( Seven Hills !( Valley View City of City of City of !( City of 80 Olmsted Solon¬«91 ¨¦§ City of Parma Heights Parma 176 Village of «¬44 700 Amherst Elyria !( !( ¬« ¬« Brownhelm 80 10 TownshipOlmsted Falls ¬«94 Village of ¨¦§ Township WW «¬ City of 71 City of ¬«8 OakwoodVillage of Township §¨¦City of Walton Hills §480 Berea Independence ¨¦ Middleburg Heights CUYAHOGA ! Glenwillow Village of COUNTY ¬«113 South Amherst LORAIN 252 77 58 ¬« «¬237 City of §¨¦ «¬ COUNTY ¨¦§80 North Royalton City of New Russia Eaton Columbia Henrietta Broadview Heights¬82 Township Township «¬82 Township !( « W Township City of !( Strongsville !( City of 511 ¬«21 Brecksville «¬ !(!( Carlisle City of Township Oberlin Village of «¬20 Grafton Village of City of !( Kipton Brunswick oad Inventory ntertainent Otions Village of Hinckley Camden Pittsfield Lagrange 303 Township 303 57 ¬«Township Township ¬«303 ¬« Grafton«¬ Liverpool (! Township Township !( Interstates Art Gallery «¬83 (! Lagrange Brunswick Hills «¬58 «¬252 ¬«606 State & US Routes Beach Township ¬«Township42 Wellington ¨¦§271 (! Casino Township Local Streets 511 Medina (! «¬ 71 Township §¨¦ Granger Exposition/Convention «¬18 «¬18 94 Brighton !( Penfield Litchfield York «¬ Township q irports Township Township Township Township (! Village of City of Fairgrounds Wellington «¬301 MEDINA Medina W eional us mtra tations (! COUNTY !( !( ¬«18 Family Fun Center Village of Spencer ¬«57 (! Rochester Township Transit ines ail Golf Course !( (! «¬162 162 162 Rochester «¬ ¬« Sharon Museum Huntington Village of Chatham ¬«162 Transit ines us Township Township Spencer Township Township Lafayette «¬3 (! Township Music Venue Village of eni as Chippewa Lake (! Village of ivers Recreation Gloria Glens Park (! 421 261 ¬« 224 «¬ Shopping Village of ¬« 76 ars reenspae Village of § ¨¦ City of 224 Lodi Guilford (! «¬ Westfield Center Wadsworth Homer Harrisville Village of Township Sports Venue 71 Seville Township Township §¨¦ ¬94 uniipalities ¬«301 «¬83 « (! !( Westfield Wadsworth Theatre 0 5 10 City of Township Village of Township NOAA aes no reresentations or arranties AA O ´ iles Rittman ount ounar ith resect to the accracy andor coleteness of the a N 118 Creston Long-Range Transportation Plan

As mentioned above, 21% of trips taken to the person-trips than day person-trips, it’s notable that Cleveland DMA in 2015 were overnight person-trips. shopping, the second-most popular purpose for Figure 3.5.5-3 shows the reasons for overnight day-trips, did not register as a purpose for overnight trips made that year: 55% of those trips were to person-trips. Special events, city trips, touring, visit friends or relatives (a 19% increase over day- casino visits, theme parks, and outdoors round trips to visit friends or relatives), and marketable out the types of overnight marketable trips to the trips made up 30% of overnight person-trips to Cleveland DMA, totaling 29% of the purposes of Cleveland. Though all of the marketable trip types overnight trips. Conference/convention, business- were between 1% and 5% lower for overnight leisure, and other business trips total 15% of the overnight person-trips to the Cleveland DMA.

Figure 3.5.5-2: 2015 Reasons for Day Person-Trips to Cleveland DMA1 Figure 3.5.5-3: 2015 Reasons for Overnight Person-Trips to the Cleveland DMA

Source: Cleveland Longwoods Travel USA, 2015 Visitor Study Source: Cleveland Longwoods Travel USA, 2015 Visitor Study

119 Achieving Increased Mobility for Northeast Ohio

Figure 3.5.5-4: Large Regional Event Facilities Special events are the second-highest reason QTY Annual visitors came to Cleveland in 2015 for both day and Facility Location County Capacity Annual Notes Visitors overnight person-trips, totaling 12% and 11% of Events those trips respectively. These trips include sporting All Pro Freight Avon Lorain Crushers, (professional team), baseball/ events, concerts, fairs, festivals, etc. Figure 3.5.5-4 Stadium tournaments, college/high school baseball games, car shows, concerts, lists some of the larger sites that host those types family reunions, corporate meetings, charity walk/runs, bridal or baby of events in the region. These locations include showers. professional sports arenas, county fairgrounds, and concert venues. The types of available data varies Classic Park Eastlake Lake 16,000 (Class A Baseball), concerts, fundraisers, regarding capacity, annual visitors, and the amount meetings, parties, high school baseball and football games. of annual events at each site. Cleveland State Cleveland Cuyahoga 15,000 Cleveland State Athletic Department and Men’s and Women’s University Bastketball, concerts, special events. Wolstein Center Cuyahoga Berea Cuyahoga 2,500 Grandstand, Cuyahoga County Fair, family and cultural events, trade shows. County 10 buildings, from Fairgrounds 1,920 to 23,000 sq. ft. First Energy Cleveland Cuyahoga 68,000 Home to the (), concerts and Stadium other events. Geauga County Burton Geauga Geauga County Fair, antiques shows, animal shows, family events, Fairgrounds camping, and other events. Jacobs Pavilion Cleveland Cuyahoga 5,000 Concerts and special events. at Nautica Lake County Painesville Lake Lake County Fair Fairgrounds Lorain County Wellington Lorain Lorain County Fair Fairgrounds

Medina County Medina Medina 100,000 Medina County Fair, shows, flea markets, auctions, picnics, holiday lights Fairgrounds event. Progressive Cleveland Cuyahoga 35,225 (), family events, other sporting Field events. Quicken Loans Cleveland Cuyahoga 20,562 2,000,000 200 professional , Lake Erie Monsters Arena (), (), Mid-American Conference Men’s & Women’s Championship Tournaments (college basketball), concerts, family shows, and signature sporting events. 120 Sources: Located in Appendix XXX Long-Range Transportation Plan

Accessing Our Region Regional Road Network Asset Management goes into more detail on International, 29% of those staying overnight came According to Longwoods International, 70% of Figure 3.5.5-5 shows that more than half of those NOACA’s Transportation Asset Management Plan, from Ohio, followed by New York (9%), Florida Cleveland visitors staying overnight arrived via their who stay at least one night in the Cleveland DMA which addresses NOACA’s regional approach to (8%), Pennsylvania (8%), (7%), California 49 personal car or truck. That is followed by plane arrive in their own car or truck. A functioning and maintaining the road network based on integrated (4%), Illinois (4%), Texas (3%), and Virginia (3%). (25%), rental car (17%), taxi cab (7%), bus (6%), well-maintained roadway network is important infrastructure life cycle modeling. The cities most overnight travelers came from are online taxi service (5%), train (3%), bicycle (2%), for both locals and visitors to a region. Refer to Figure 3.5.5-6 indicates the starting locations for Cleveland (15%), Columbus (5%), (4%), motorcycle (1%), ship/boat (1%), and camper/RV Chapter 3.1 regarding existing conditions for the the majority of visitors who stayed overnight in the (4%), (4%), (4%), (1%), as shown in Figure 3.5.5-5. NOACA Area Congestion Management Program Cleveland DMA in 2015. According to Longwoods Toledo (4%), Washington, DC (3%), (3%), Road Network. Chapter 3.3 on Transportation Buffalo (3%), Tampa-St. Petersburg-Sarasota (3%), and Los Angeles (2%).

Figure 3.5.5-5: 2015 Reasons for Overnight Person-Trips to the Cleveland DMA Figure 3.5.5-6: Home Locations of Overnight Person-Trips to Cleveland DMA

Source: Cleveland Longwoods Travel USA, 2015 Visitor Study

49 Ibid.

121 Achieving Increased Mobility for Northeast Ohio

Airport Access Cleveland-Hopkins International Airport

As noted in Figure 3.5.5-5, 25% of visitors who stay The majority of 2015 enplanements (99.9%) between. GCRTA bus route 22 also connects the the eastern portion of downtown Cleveland. within the NOACA region occurred at Cleveland- overnight in the Cleveland DMA arrive by plane. airport to downtown Cleveland. Both lines connect Connections to Laketran, with service to Lake Hopkins. Cleveland-Hopkins is located 10 miles to the GCRTA system, with lines covering various County, is also a half-mile from Burke. Amtrak The two commercial airports in the NOACA region 50 are Cleveland-Hopkins International (Cleveland- southwest of downtown Cleveland (see Figure locations in Cuyahoga County. A 24-hour-a-day Service is available through the Cleveland Station, Hopkins) and Burke Lakefront (Burke); both are 3.5.5-7). Connections to Cleveland-Hopkins shuttle provides access to a nearby car rental about a half-mile west of Burke Lakefront Airport. include the Greater Cleveland Regional Transit within Cleveland City Limits. facility that houses eight authorized car rental Car Rental Locations Authority (GCRTA) Red Line, which is a heavy-rail companies.51 There is a parking garage attached to line that connects directly to downtown Cleveland, the airport terminal as well as four surface parking Seventeen percent of overnight visitors arrive to University Circle, East Cleveland, and locations in lots in various nearby locations accessible either Cleveland via rental car. As of July 2016 there were by walking or shuttle. Cleveland-Hopkins has a at least 67 car rental locations in the five-county 52 cell phone parking lot as well as a curbside valet Northeast Ohio region (see Figure 3.5.5-8). The prevalence of car rental locations is important for Figure 3.5.5-7: Enplanements at Airports option. There is a taxi stand outside the terminal with access to authorized taxi companies. There are ease of visitor mobility, and many are conveniently located near activity hubs and intermodal locations, US CY 15 CY 14 several limousine companies that provide service Location ID City Airport Name % Change including airports, regional bus service stops, Rank Enplanements Enplanements to and from the airport. The airport website also lists regional hotels that provide shuttle service to Amtrak stations, and transit stations. Akin to 46 CLE Cleveland Cleveland-Hopkins 3,916,914 3,686,315 6.26% and from the airport. There is also a shuttle service traditional car rental services, Turo allows private International provided by Oberlin College in Oberlin, Ohio, to and car owners to rent their vehicles to individuals 53 from the airport. who sign up to its system. Turo is available in 536 BKL Cleveland Burke Lakefront 2,615 1,241 110.72% Northeast Ohio. Cleveland Burke Lakefront Airport Taxi Services Source: Federal Aviation Administration: www.faa.gov Burke, located along Lake Erie in downtown Cleveland, had 2,615 preliminary enplanements Taxi services provide access to most locations in in 2015 (see Figure 3.5.5-6). The airport is a the NOACA region on short notice, which provides half mile from the GCRTA Northcoast station, flexibility to a visitor’s schedule. Having a robust with connections to the Blue and Green light-rail regional taxi service system, particularly to/from lines. These lines continue through downtown airports and popular destination centers, improves and connect to the greater transit system with access and visitor experience of that region. access to areas throughout Cuyahoga County. There are 27 taxi providers in the NOACA region The 9/12 trolley, one of three downtown fair-free that provide access to parts of all five counties. GCRTA trolley service lines, also has a stop near A list of taxi service providers can be found in the Northcoast Station. It proceeds throughout the Coordinated Public Transit-Human Services Transportation Plan for Northeast Ohio.54

50 Greater Cleveland Regional Transit Authority, http://www.riderta.com/. 51 Cleveland-Hopkins International Airport, http://www.clevelandairport.com/. 52 Agency source information is located in the table. 53 Turo, https://turo.com/. 54 NOACA, Coordinated Public Transit-Human Services Transportation Plan for Northeast Ohio, January 2015, http://noaca.org/modules/showdocument.aspx?documentid=6797. 122 Long-Range Transportation Plan

Figure 3.5.5-8: Car Rental Agencies by County Agency Address Source Agency Address Source Cuyahoga County (48 Known Car Rental Locations) Enterprise Rent-A-Car (continued) Avis Rent-A-Car 760 Richmond Rd, Richmond Hts. 44143 www.enterprise.com 27900 Chagrin Blvd, Beachwood 44122 www.avis.com 15809 Chagrin Blvd, Shaker Hts. 44120 www.enterprise.com 27900 Chagrin Blvd, Beachwood 44122 www.avis.com 32625 Aurora Rd, Solon 44139 www.enterprise.com 19601 Maplewood Avenue, Cleveland 44135 www.avis.com 8674 Pearl Rd, Strongsville 44136 www.enterprise.com 1799 Superior Ave, Cleveland 44114 www.avis.com 23735 Center Ridge Rd, Westlake 44145 www.enterprise.com 5000 Great Northern Blvd, North Olmsted 44070 www.avis.com Hertz Car Rental 3596 Lee Rd, Shaker Heights 44120 www.avis.com 3663 Park East Drive, Beachwood 44122 www.hertz.com/rentacar/reservation 33003 Aurora Rd, Solon 44139 www.avis.com 5300 Riverside Drive, Cleveland 44135 www.hertz.com/rentacar/reservation Budget Car Rental 19601 Maplewood Avenue, Cleveland 44135 www.hertz.com/rentacar/reservation 27900 Chagrin Blvd, Beachwood 44122 www.budget.com 6200 Riverside Drive, Cleveland 44135 www.hertz.com/rentacar/reservation 19601 Maplewood Avenue, Cleveland 44135 www.budget.com 26380 Curtiss Wright Parkway, Cleveland 44113 www.hertz.com/rentacar/reservation 1799 Superior Ave, Cleveland 44114 www.budget.com 1601 North Marginal Road, Cleveland 44114 www.hertz.com/rentacar/reservation 5000 Great Northern Blvd, North Olmsted 44070 www.budget.com 1701 East 12th Street, Cleveland 44114 www.hertz.com/rentacar/reservation 3596 Lee Rd, Shaker Heights 44120 www.budget.com 11800 Madison Avenue, Lakewood 44107 www.hertz.com/rentacar/reservation 33003 Aurora Rd, Solon 44139 www.budget.com 5515 Warrensville Center Road, Maple Hts. 44137 www.hertz.com/rentacar/reservation City Auto Rental 1 Allen Bradley Drive, Mayfield Hts. 44124 www.hertz.com/rentacar/reservation 13945 Triskett Rd, Cleveland 44111 www.cityautorental.net 5411 Brookpark Road, Parma 44130 www.hertz.com/rentacar/reservation Dollar Rent-A-Car Real EZ Rent a Car 19601 Maplewood Avenue, Cleveland 44135 www.dollar.com 1100 Brookpark Road, Cleveland 44109 www.realezrentacar.com Enterprise Rent-A-Car Rent-A-Wreck 28000 Chagrin Blvd, Beachwood 44122 www.enterprise.com 10225 Madison Avenue, Lakewood 44107 www.rentawreck.com 19550 Rockside Rd, Bedford 44146 www.enterprise.com 8003 Brookpark Road, Parma 44129 www.rentawreck.com 1802 Superior Ave E, Cleveland 44114 www.enterprise.com Rusty Rentals 15931 Lorain Ave, Cleveland 44111 www.enterprise.com 2972 Broadway Avenue, Cleveland 44115 rustyrentals.net 19601 Maplewood Avenue, Cleveland 44135 www.enterprise.com 3401 Brookpark Road, Parma 44134 rustyrentals.net 3200 Mayfield Rd, Cleveland Hts. 44118 www.enterprise.com Thrifty Car Rentals 20950 Lakeland Blvd, Euclid 44119 www.enterprise.com 19601 Maplewood Avenue, Cleveland 44135 www.thrifty.com 2285 Warren Road, Lakewood 44107 www.enterprise.com Geauga County (2 Known Car Rental Locations) 5943 Mayfield Rd, Mayfield Hts. 44124 www.enterprise.com Enterprise Rent-A-Car 27521 Lorain Rd., North Olmsted 44070 www.enterprise.com 8410 East Washington, Bainbridge 44023 www.enterprise.com 9375 Brookpark Rd, Parma 44129 www.enterprise.com 554 Water St, Chardon 44024 www.enterprise.com 7800 Broadview Road, Parma 44134 www.enterprise.com

123 Achieving Increased Mobility for Northeast Ohio

Agency Address Source Lake County (11 Known Car Rental Locations) Avis Rent-A-Car 28500 Euclid Ave. Wickliffe 44092 www.lakevisit.com Mentor 44060 www.lakevisit.com Budget Car Rental 7875 Johnnycake Ridge Rd, Mentor 44060 www.budget.com 28502 Euclid Ave, Wickliffe 44092 www.budget.com Classic Rent-A-Car 6920 Center St., Mentor 44060 www.cagrentalcar.com Dollar Rent-A-Car 7272 Mentor Avenue, Suite 3, Mentor 44060 www.lakevisit.com Enterprise Rent-A-Car 29820 Euclid Ave, Wickliffe 44092 www.enterprise.com 5813 North Ridge Rd., Madison 44057 www.lakevisit.com 6876 Center St., Mentor 44060 www.lakevisit.com Hertz Car Rental 6820 Center Street, Mentor 44060 www.hertz.com/rentacar/reservation Thrifty Car Rentals 7272 Mentor Avenue, Suite 3, Mentor 44060 www.lakevisit.com Lorain County (3 Known Car Rental Locations) Enterprise Rent-A-Car 38381 Chester Rd, Avon 44011 www.enterprise.com 614 N Leavitt Rd, Amherst 44001 www.enterprise.com 303 Cleveland St., Elyria 44035 www.enterprise.com Medina County (3 Known Car Rental Locations) Enterprise Rent-A-Car 3839 Center Rd, Brunswick 44212 www.enterprise.com 245 N Court St, Medina 44256 www.enterprise.com 976 Broad St, Wadsworth 44281 www.enterprise.com

124 Long-Range Transportation Plan

Regional Bus Service Ride-Sharing Services (Online Taxi Service) The Cleveland Lakefront Station, located downtown, In 2014 a 53-slip transient marina opened in North is near the GCRTA green and blue rapid lines, There are three bus services that provide The Longwoods International report includes “Online Coast Harbor, in downtown Cleveland adjacent connecting visitors to the entire GCTRA system connections between Northeast Ohio and other Taxi Service” as one means in which visitors get to to the Rock and Roll Hall of Fame, First Energy throughout Cuyahoga County and to locations 64 regions. Greyhound provides daily direct service their destinations in Greater Cleveland. Rideshare Stadium, and other tourist attractions. It includes in Lake and Medina counties. The station is also to several Ohio cities, with connections available to Service is another term for this service. These rentable paddle boats, kayaks, and jet skis. Then– accessible to the downtown Cleveland sidewalk over 3,800 locations in the , Canada, services typically connect smart phone users with Port-Control-Director Ricky Smith mentioned that network, the Cleveland Lakefront Bikeway, and the and Mexico. There are four Greyhound stops in drivers who use GPS and online payment systems the project was intended to provide “visitors a way to Interstate Highway System. to ease location description and payment methods get downtown and bringing them to one of the city's the NOACA region; they are located in Broadview 65 Heights, Cleveland, Elyria, and Parma.55 for users. In Northeast Ohio Lyft and Uber provide Bike greatest jewels." these services. Lyft covers the entire Northeast Ohio Megabus has a stop at the Stephanie Tubbs Jones Adequate bicycle facilities and a strong bicycle Trip Generators region.58 Uber provides services to all urban areas Transit Center in Cleveland. It provides daily network support are important for access and safety When targeting where to invest in transportation and most rural areas in Northeast Ohio.59 service with direct connections to four American for all users. Bike Share allows visitors an option infrastructure, regional visitor destination nodes cities (Chicago; New York City; State College, PA; Rail of an alternate transportation mode to experience should be identified. According to the Cleveland a location and to take advantage of such facilities. and Toledo), with transfer options to 98 locations in Amtrak, the National Railroad Passenger Longwoods study “The top five overnight trip 56 Bicycle facilities and bike share information the eastern United States and Canada. Corporation, provides service to Northeast Ohio via Cleveland activities and experiences were can be found about it in Chapter 3.4c: Active Baron bus provides daily regional service to 14 two lines: the Capitol Limited and the Lake Shore “Shopping,” “Fine Dining,” “Museum,” “Bar/ Transportation. cities and eight colleges within a day’s drive of Limited. Both lines have once-daily service in Nightclub,” and “Landmark/Historic Site.”” Cleveland.57 Local bus stops include the Cleveland both directions at stations in Cleveland and Elyria. Motorcycle The Capitol Limited provides services to Chicago; Greyhound Terminal and the Parma Barons Bus In 2014 Ohio ranked fourth in the nation with Office. Baron also provides charter services. Toledo; Pittsburgh; Washington, D.C.; and points 404,749 registered private and commercial 60 in between. The Lake Shore Limited provides 61 Public Transit motorcycles. One percent of those who visit service to Chicago, Toledo, Buffalo, Boston, New Cleveland for overnight trips arrived via motorcycle. Each county in Northeast Ohio has a public transit York City, and points in between. authority. Visitors to the region can use transit Boat/Ship to reach many popular destinations. For more Boating is a popular outdoor activity in Ohio. information on transit access, see Chapter 3.5.2: According to The U.S. Office of Auxiliary and Transit. Boating Safety, Boating Safety Division, Ohio had the seventh-highest number of registered 55 Greyhound: https://www.greyhound.com/en/ recreational watercraft vessels in the country, at 62 56 Megabus: http://us.megabus.com/ 459,778. According to the Ohio Department 57 Baron Bus: http://baronsbus.com/ of Natural Resources, Division of Watercraft, 58 Lyft: https://www.lyft.com/ registrations are required for all recreational boats, 59 Uber: https://www.uber.com/ including powerboats, sailboats, canoes, kayaks, pedal boats, and inflatable boats.63 60 Amtrak: https://www.amtrak.com/home 61 U.S. Federal Highway Administration, State Motor-Vehicle Registrations – 2014, https://www.fhwa.dot.gov/policyinformation/statistics/2014/ mv1.cfm 62 U.S. Office of Auxiliary and Boating Safety: https://www.uscgboating.org/library/accident-statistics/Recreational-Boating-Statistics-2014.pdf 63 Ohio Department of Natural Resources, Division of Watercraft: http://watercraft.ohiodnr.gov/registration 64 http://www.cleveland.com/metro/index.ssf/2014/06/transient_marina_opens_new_wat.html 65 Tourism Economics: The Economic Impact of Tourism in Cuyahoga County, Ohio, June 2016. 66 CBRE Cleveland Retail Market View H2 2015 125 Achieving Increased Mobility for Northeast Ohio

Figure 3.5.5-9: Cleveland Retail Market Statistics Retail Centers Net Planned % Increase in Shopping is a popular reason people make Rank Vacancy Rate Trade Area County Rentable Area Rented Area Development Net Rentable marketable day trips to the Cleveland DMA. Ten (By SF) (%) percent of people who came to Cleveland for a (SF) (SF) Area day trip shopped while here. The 10 largest retail 1 Great Lakes Mall – Mentor Lake 4,220,872 5.8 3,976,061 313,140 7.42 markets in the NOACA region, in descending 2 Cleveland – City Cuyahoga 4,025,422 9.3 3,651,058 0.00 order based on net rentable area, measured in 3 – Elyria/Sheffield Lorain 3,764,756 17.8 3,094,629 0.00 square feet, are Great Lakes Mall (Mentor), City 4 Great Northern – North Olmsted Cuyahoga 3,025,490 2.6 2,946,827 0.00 of Cleveland, Midway Mall (Elyria/Sheffield), Great Northern (North Olmsted), Bedford, Beachwood, 5 Bedford Cuyahoga 2,955,018 34.6 1,932,582 (Westlake/Avon), South Park Mall 6 Beachwood Cuyahoga 2,913,447 2.9 2,828,957 389,000 13.35 (Strongsville), Parma, and Willoughby.66 They range 7 Crocker Park – Westlake/Avon Cuyahoga, Lorain 2,829,547 5.4 2,676,751 502,500 17.76 from 4.2M to 2.3M square feet of rentable area. The 8 South Park Mall – Strongsville Cuyahoga 2,536,276 2.5 2,472,869 entire list of Retail Markets in the NOACA region can 9 Parma Cuyahoga 2,449,003 14.7 2,089,000 be found in Figure 3.5.5-9. 10 Willoughby Lake 2,299,116 24.2 1,742,730 11 Brunswick – Medina Medina 2,259,653 17.3 1,868,733 66 CBRE Cleveland Retail Market View H2 2015 12 Solon – Bainbridge Cuyahoga, Geauga 2,092,781 16.8 1,741,194 13 Brooklyn – Brook Park Cuyahoga 1,897,705 11 1,688,957 14 Middleburg Heights Cuyahoga 1,687,355 12.7 1,473,061 15 Cuyahoga 1,541,111 4.9 1,465,597 16 Severance – South Euclid Cuyahoga 1,422,999 38.5 875,144 17 Mayfield Heights Cuyahoga 1,409,539 2.5 1,374,301 18 Wadsworth Medina 1,402,559 5.6 1,324,016 19 Rocky River – Fairview Cuyahoga 1,398,316 4.1 1,340,985 20 Lorain – Amherst Lorain 1,286,643 11 1,145,112 21 Geauga Geauga 1,261,669 7.8 1,163,259 200,000 15.85 22 Lake County East Lake 578,302 15.6 488,087 23 Broadview Heights – Brecksville Cuyahoga 362,174 5.3 342,979 24 Cleveland East – Euclid Cuyahoga 313,453 15.2 265,808 25 Cleveland West – Lakewood Cuyahoga 183,736 4.6 175,284 26 Independence – Rockside Cuyahoga 117,785 16.5 98,350 Market Total 50,234,727 11.93 44,242,332 1,404,640 2.80 Source: CBRE Cleveland Retail Market View H2 2015

126 Long-Range Transportation Plan

Figure 3.5.5-10: Park Systems in Northeast Ohio Outdoors Trips A significant amount of trips to the Cleveland DMA Size in Annual were to experience the outdoors; 2% of overnight Park Type County(s) Square Visitors Source trips and 5% of day trips included an outdoor Acres 2015* component. Outdoor trips could include various Cuyahoga Valley National Park National Cuyahoga 8,766 2,200,000 www.nps.gov destinations such as visits to parks, trails, forests, National Park Service beaches, lakes, rivers, golf courses, farms, historic sites, and other locations on either public or private Findley State Park State Lorain 838 14,470 parks.ohiodnr.gov land. Public park systems tally annual visitors by Ohio Department of Natural Resources tracking program participants, estimates based on surveys, or a combination of both. This plan Punderson State Park State Geauga 741 16,141 parks.ohiodnr.gov includes regional park systems, which include Headlands Beach State Park State Lake 120 parks.ohiodnr.gov national, state, and county systems. There is one national Park (Cuyahoga Valley National Park), Cleveland Metroparks County Cuyahoga, 23,000 45,000,000 www.clevelandmetroparks.com three state parks, and five county park districts Lake, Lorain within the NOACA region (see Figure 3.5.5-10). & Medina These park systems make up 68,740 acres and had about 54 million visitors in 2015. Lake Metroparks County Lake 9,022 2,500,000 www.lakemetroparks.com Acreage provided by V. Urbanski, Lake Metroparks, email communication 9/7/2016.

Geauga Park District County Geauga 10,000 56,519 www.geaugaparkdistrict.org Visitors provided by S. Ward, Geauga County Park District, email communication 9/15/2016.

Lorain County Metroparks County Lorain 10,253 3,700,000 www.metroparks.cc Acreage provided by J. Ziemnik, Director, Lorain County Metroparks, email communication 9/21/2016.

Medina County Park District County Medina 6,000 64,210 www.medinacountyparks.com

Total 68,740 53,551,340 *Annual visitors are counted differently. Some are estimates, some come from tabulations from events and facility rentals.

127 Achieving Increased Mobility for Northeast Ohio

Scenic Byways Economic Impacts of Travel and Tourism There are three Ohio Scenic Byways within the Byway “chronicles the evolution of transportation Tourism is an important factor in the local economy. NOACA Region: The Lake Erie Coastal Ohio systems in this region of America and many of It brings revenue to the region and creates jobs. In Trail, The Ohio and Erie Canalway Scenic Byway, the industries which developed in conjunction 2015 the NOACA region saw $10.3 billion in tourism and The North Ridge Scenic Byway. Ohio with these systems.”69 This byway goes through sales, supporting 92,522 jobs with a total impact of Scenic Byways are coordinated through the Ohio cities, villages, and historical sites as well as the $14.57 billion (see Figure 3.5.5-11). Department of Transportation (ODOT) Office of Cuyahoga Valley National Park. The Cuyahoga Local Programs. The intention of the Ohio Scenic River, Tuscarawas River, Ohio and Erie Canal Byway Program is to “heighten awareness of our Towpath, and the Cuyahoga Valley Scenic Railroad Figure 3.5.5-11: Revenue from Tourism State’s historical and intrinsic resources: cultural, corridors crisscross and parallel the byway. historical, archeological, recreational, natural, and Tourism The 293-mile long Lake Erie Coastal Ohio Trail Total Tourism Economic Impact scenic—which collectively enhance the overall (LECOT) traverses Ohio’s Lake Erie coast from County Sales (in Employment 67 (Sales, Wages, and Tax Revenues, in millions) traveling experience.” Conneaut in the east at the Pennsylvania border millions) Two of the Ohio Scenic Byways (The Ohio and to Toledo in the west.70 This byway goes through Cuyahoga $8,149.9 $11,575.0 65,865 small towns and large cities. It connects various Erie Canalway Scenic Byway and The Lake Erie Geauga $191.4 $269.3 2,776 Coastal Ohio Trial) are also America’s Byways. outdoor recreational opportunities, including The America’s Byways “program is a grass- beaches, lighthouses, rivers, birding sites, parks, Lake $849.4 $1,154.0 9,146 roots collaborative effort established to help biking, camping, and boating opportunities as well recognize, preserve and enhance selected roads as sites of historical and cultural significance. In Lorain $588.5 $842.3 8,681 throughout the United States. The U.S. Secretary 2016 NOACA, Erie Regional Planning Commission, Medina $529.1 $728.5 6,054 of Transportation recognizes certain roads as All- and the Toledo Council of Total $10,308.3 $14,569.1 92,522 American Roads or National Scenic Byways based Governments developed a mobile application with on one or more archeological, cultural, historic, GPS mapping capabilities that provides information Source: Tourism Economics: The Economic Impact of Tourism in Cuyahoga County, Ohio June 2016 natural, recreational and scenic qualities.”68 about sites along the LECOT and gives users directions to them from their currently location. The 110-mile long Ohio and Erie Canalway Scenic Byway follows the past of the Ohio and The nine-mile North Ridge Byway corresponds to Erie Canal from Dover to Cleveland, ending near the entire length of SR 254 in Lorain County.71 The Lake Erie. According to the Ohio Department of corridor follows the shoreline of Lake Erie from Transportation, The Ohio and Erie Canalway Scenic 12,000 years ago. Along this route are more than 100 historic homes dating back to the 1830s.

67 Ohio Department of Transportation: http://www.dot.state.oh.us/OhioByways/Pages/Program.aspx.

68 U.S. Department of Transportation, Federal Highway Administration, http://www.fhwa.dot.gov/byways/.

69 Ohio Department of Transportation: http://www.dot.state.oh.us/OhioByways/Pages/CanalWayOhio.aspx.

70 Ohio Department of Transportation: http://www.dot.state.oh.us/OhioByways/Pages/LakeErieCoastalOhio.aspx.

71 Ohio Department of Transportation: http://www.dot.state.oh.us/OhioByways/Pages/NorthRidge.aspx.

72 Tourism Economics: The Economic Impact of Tourism in Cuyahoga County, Ohio, June 2016.

128 Long-Range Transportation Plan

Recommendations

According to the Cleveland Longwoods Travel network (primarily the Interstate Highway System, Access and Wayfinding Technology Regional Collaboration USA 2015 Report, 11% of visitor spending to the freeways, and principal arterials) and popular tourist Evolving technologies can bring about efficiencies Increasing visitors in the region will increase Cleveland DMA is on transportation. That equates destinations, including sports and concert venues, for travelers. Recent technological transportation economic opportunity. Economic benefits in to about $136 million annually. On average, each urban centers, retail districts, casinos, and regional advances include dynamic message signs, smart 2015 to the five-county NOACA region include overnight visitor spent $17 on transportation once park systems, are necessary for visitor access. parking systems, parking meter kiosks, and mobile $10.3 billion in tourism sales, $14.57 billion in they were in Cleveland. Eight percent of Cleveland Roadways should be well maintained, provide wayfinding applications.73 These platforms enable total tourism economic impact, and 92,522 jobs. visitors use Auto Club/AAA to help plan their trip, adequate capacity, and have good signage to local agencies to provide up-to-date information Tourism has been on the rise in Cleveland. Local and 64% of overnight visitors use smartphones ensure visitors have timely and appropriate access. to travelers and allow for efficient information and agencies, including governments, convention and during their trip. Wayfinding signage for popular destinations and monetary exchanges between the local agency visitor centers bureaus, and local destinations and districts should be suitably sized, easy to read, Strengthen the Existing System and the user. Local governments and agencies businesses, should collaborate to track visitor data, and located so it is both visible and an appropriate should consider implementing these technologies to plan to increase regional visitors, improve their Regional objectives to increase travel and tourism in distance from the destination. It also provides and enhance visitor experiences and take advantage of experience, and ensure the local infrastructure the region will start with maintaining, preserving, and opportunity to brand a destination in a unique way. enhancing transportation infrastructure, including financial benefits and system efficiencies. supports them. As of spring 2017 Destination Parking locations should be accessible and easy to the road and bridges. Access and integrated New Regulations Cleveland began an initiative to collect survey connectivity between the regional roadway network locate with appropriate signage. Valet services and data from Cleveland visitors about the following New ways for visitors to access rides and vehicles to airports, transit, and bike and pedestrian facilities the use of innovative parking strategies, including sectors: transportation, attractions/activities, due to technological advances could be seen as an will improve the system not only for locals, but also real-time parking management, could provide government/civic organizations, lodging, restaurant, efficiency in the transportation system, but at times for those who travel to and around Cleveland. A ease of access while mitigating event congestion. and facilities/venues. The goal is to have sector they can be controversial by disrupting it. State regional strategic plan that focuses on transportation Flexible use of parking space should be considered, stakeholders use the survey data to address the and local decision makers should consider safety access for travelers should be considered. including parking-lot/garage sharing strategies and problems identified by respondents. agreements, to make the best use of available and liability issues that arise with system changes. Strong connections between the regional road inventory of parking space at all times of the day. Thoughtful consideration to policy changes should be given as transportation system changes arise.

73 ODOT: https://www.dot.state.oh.us/Divisions/Operations/ Traffic/FAQs/Pages/DMS.aspx

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