Mary Beth Pryor Gonzalez 340 East 57th Street, NYC [email protected] @marybgonzalez (917) 374-8339

Summary of Qualifications: By bridging digital sales and marketing, I work with leadership teams to develop solutions that increase revenue and engagement at scale. As a champion of innovation and process, I am able to increase adoption through education and proof of performance. I create environments where individuals and teams succeed across start-ups, growth companies and scale organizations.

Employment Summary: Leadership positions at major media companies: Time Inc., Univision, NBCUniversal, BlogHer, TV Guide, LIME and USA Networks as well as ad agencies: DDB Needham and Mad Dogs & Englishmen

Expertise: Digital, Social, Mobile, Video, Programmatic B2B Sales & Event Marketing Digital Product Marketing and Development Marketing Strategy and Branding Data and Analytics Management Original Content Development Product and Process Training Performance, Measurement and Reporting Design and Creative Services Client Services Management

Category Expertise: Women’s Lifestyle, Beauty & Style, Health, Entertainment, Food, Parenting, Green and Hispanic

Marketing By Mary Beth 2013 - Present Consulting clients include Time Inc.: Vice President, Digital - reporting into SVP Digital • Acting General Manager leading the digital product roadmap strategy and execution for Essence, Essence Music Festival and PeopleenEspanol. Developed a strategic process for prioritizing product development based on audience insights and revenue opportunities. Leading product and customer development for new Time Inc. mobile app. Overseeing product development for Essence Music Festival mobile app event platform. Developing strategic marketing opportunities around key initiatives. New Spring Press: Marketing Consultant - reporting to President • Performing a range of marketing services including newsletter and event marketing. Increased newsletter distribution by 250% and open rates by 20%.

BlogHer, Inc. 2012 - 2013 Chief Marketing Officer and SVP, Sales Marketing - reported to CEO Led BlogHer’s Sales Marketing, Sales Planning, Design and Client Services teams. BlogHer is the #1 cross platform network to reach women consumers online and in real life via events. A community of 92 million engaged, real women offering true insight into the lives of the female consumer across blogs, Facebook, Twitter and Pinterest. • Led social, digital and event sales strategy and marketing efforts via innovative use of sales guarantees, sales positioning, new products, custom sales solutions, sales collateral, video production, content marketing, ad production, benchmarking data and reporting metrics resulting in seven consecutive quarters of revenue growth since 1Q 2012; grew 2013 revenues by 38% in Q1 and 30% in Q2 and increased 2012 annual revenues by 46% while increasing close rate by 28% and deal size by 32% • Consistently innovating to break new business, renewing/growing 30 strategic accounts while increasing number of $250K+ deals by 60% in 2012 and by 200% in 1H 2013 • Promoted twice in 18 months to add Client Services and then Design team in order to advocate for better, more beautiful, more social products • Led training development by creating a 6 week Sales Planning Boot Camp • Member of Executive Team, co-leader of Product Pipeline Committee and managed 20+ employees in New York City and Belmont, California

Univision Interactive Media 2008 - 2012 Vice President, Sales Marketing Solutions - reported to EVP, CRO Interactive Sales Univision Interactive Media is the digital division of the United States’ largest Spanish language media company which delivers over 50 million US Hispanics via a powerful suite of products including Univision.com portal (desktop and mobile), 71 local market online and mobile websites, a digital video network UVideos and several broad-based and passion-specific mobile apps. • By hiring, training and managing a team of 9 sales marketing professionals, I built their first Digital Sales Marketing team and led development of sales collateral and sales ideation solutions for over 150 annual national & local online, video and mobile franchises and via cross platform campaigns with Univision Networks and Radio resulting in 9 consecutive quarters of positive sales revenue results. • Initiated, conceived, developed and led implementation of first Social Media Monetization program for Univision across all platforms • Created first B2B trade marketing positioning and branding campaign for Univision Interactive Media targeting General Market ad agencies and clients • Ideated, pitched and produced two branded entertainment video webnovelas (Vidas Cruzadas and No Me Hallo) premiering on digital and then airing on Network • Launched Univision Partner Group - a premium Spanish-language ad network - exceeded revenue goals by 10% in year one and 15% in year two

NBCU Digital Media: iVillage 2006 - 2008 Vice President, Sales Marketing - reported to SVP, Sales & Marketing and CMO As the first employee at iVillage post the NBCU acquisition, I built a sales marketing team and directed strategic sales efforts for iVillage, Your Total Health, iVillage Network and Sugar Inc. partnership. Lead ideation, development and production for online editorial packages, custom contests & sweepstakes, mini-sites, online courses, advertorials, co-branded banner ads, webisodes, mobile and custom social networking groups • Primary Sales to Editorial lead for all integrated efforts. Built sales solutions product database enabling sales team to close over $7 million incremental in 4Q 2006, over $20 million in 2007 and over $16 million 2008 YTD. • Innovated sales products to grew sales revenues by 33% in 2007 • Managed 9 person NY based staff of sales marketers, promotions/sweepstakes staff, online traffic and special project web producers • Awards: LEAN Event March 2007; GE Ovation Excellence Award July 2007 (iGo Green); NBCU Green Council Member 2008; GE Ovation Excellence and Innovation Award June 2008 (Momtourage)

LIME: a Steve Case Revolution Company, multi-media health and wellness brand Vice President, Integrated Sales and Marketing - reported to CEO 2005 - 2006 Sponsorship Sales leader and member of brand launch team across 9 media platforms: TV, Satellite Radio, Online, Broadband, Mobile, VOD, enewsletters, Podcasts and DVD. Reported to CEO and directed national sponsorship sales team across all media platforms. Oversaw Sales Marketing materials, presentations and custom sales proposals.

TV Guide Inc. 1998 – 2005 Sales Development Director - reported to National Ad Director Lead strategic sales planning for TV Guide branded platforms: TV Guide Magazine, Inside TV Magazine, tvguide.com, TV Guide Channel and TV Guide Interactive Program Guide. • Leader of national ad sales force by maximizing billings through state-of-the-art branded entertainment partnership solutions for network television and conventional advertisers by consistently exceeding personal sales revenue goals every quarter for 7 years, promoted from Account Executive • Awards: Recipient of 2Q 2003 & 2Q 2004 Advertising Innovation Awards, 3Q 2004 Perseverance Award

USA Networks, Inc. 1994 – 1998 Director of Advertising: USA Network & Sci-Fi Channel - reported to SVP Marketing Oversaw creative and strategic marketing for branding, consumer, advertising and affiliate trade campaigns, media planning/buying, affiliate promotions. • In 1995, USA rose to #1 basic cable network and remained #1 for 3 years

Mad Dogs and Englishmen 1993 – 1994 Account Director - reported to President: A boutique print ad focused ad agency

DDB Needham, NY 1988 – 1993 Account Manager: Recruited into prestigious advertising agency account management training program with training in media planning, research, traffic, creative and account.

Education: Middlebury College B.A. English & Economics, Cum Laude Westminster School