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NAHB Building Women BUILDING Strategies and solutionsWOMEN for women in the building industry 2020 VOL. 1 READY FOR WHAT’S NEXT For real estate veteran Betsy Sheppard, becoming the NAHB PWB 2020 Chair is the next open door in her career. A publication of NAHB Points of Created to be Great Keep Showing Up Power of PWB ALSO Connection In This Issue Maximizing Relationships – A Win-Win FEATURES 10 Ready for What Comes Next For real estate veteran Betsy Sheppard, becoming the NAHB PWB 2020 10 Chair is the next open door in her career. 16 Lessons from Leaders: Created to Be Great By Debbie Smith Executive coach and 2020 International Builders’ Show speaker Chad Sanschagrin helps others rewrite their stories and achieve the success they deserve. 18 Points of Connection By Whitney Richardson Most women have never had a formal mentor. PWB councils are filling the gap. 20 Keep Showing Up By Leah Fellows 16 Through ongoing involvement in PWB, two members create connections that go beyond business. 21 Relationship Marketing to Build Her Business (Advertorial: JB Consulting Systems) Introverted business owners need an alternative to networking. 22 Advocacy is a Cornerstone of Building Businesses (Advertorial: JB Consulting Systems) Juli Bacon, entrepreneur and owner of multiple businesses in the construc- tion industry, is passionate about women engaging in advocacy. 18 COLUMNS DEPARTMENTS 2 Perspectives The Value of Networking and Connecting 3 Advocacy Corner 5 News and Events 8 Minding Your Business Maintaining High Employee Morale 24 Power of PWB 32 Fuel Your Mind 31 Technology Toolbox Aim Higher 32 Ad Index Join our discussion on Facebook and Linkedin.com Search for the group "Official NAHB Professional Women in Building Network" Chartered in 1955, the NAHB Professional Women in Perspectives Building Council (PWB) consists of a network of local and state councils and national members. NAHB PWB is dedicated to promoting, enhancing and supporting home building and women within the industry. 2019 NAHB Professional Women in Building Leadership The Value of Networking Chair Darylene Dennon, Solid Energy Inc. and Connecting Vice Chair Betsy Sheppard, Gilbert & Sheppard Group Immediate Past Chair Judy Dinelle, CAPS, CGP, 84 Lumber ife has an interesting way of connecting us to each other. In ancient times, the Regional Trustees only way people had to communicate was through pictures and hand signs. Joyce Duerfeldt, Nationwide Contractors’ Alliance Still, they managed to connect, despite the odds. Today, we have so many ways Terri Everhart, HomeSite Services Karen Schroeder, Mayberry Homes to network with people, whether personally, electronically, structurally, emo- Betsy Sheppard, Gilbert & Sheppard Group Ltionally, visually, musically, or in an array of other ways. Meg Thompson, CMP, CSP, Solid Source Realty People who are the most connected are often the most successful, investing in Area Trustees Barbara Anderson, CMP, CSP, MIRM, Anderson Marketing relationships both professionally and personally. Connections help us stay on top Solutions Inc. of the latest trends in our industry, keep us up on current events, and develop and Jodi Bailey, TerraFirma Foundation Systems improve our skill sets. Networking helps to foster careers; introduces us to prospective Barbara Burnham, B J Burnham & Associates Inc. Lisa Campfield, Homeworks of Alabama mentors, partners, and clients; and helps us gain access to necessary resources. Marla Esser Cloos, Green Home Coach dba Sustaining Spaces LLC Connections create a synergy of opportunities. Networking is the ultimate tool to Janice Johnson, Garrett & Herschel Johnson Real Estate Development seek support from other people or businesses. Building relationships with people, the Jo Ann Kostik, Jo Ann Kostik Interior Designer, LLC community, within your company, and with outside organizations can bring a collabo- Teresa Mast, Davin Group Inc. Annemarie Mitchell, CAPS, CGP, Legacy Timber Frames ration that you wouldn’t have otherwise. Steph Reed, Partners By Design Homes If you just don’t feel comfortable with networking situations, then I encourage you Sherry Schwab, HCS Construction Services Company to learn how to get out of your comfort zone. Let others help you. The connections Debbie Smith, Two Trails Inc. Joyce Yates, Chandler Concrete you need are waiting to meet you and help build that team you always wanted. It is 2019 Subcommittee Chairs about finding people you want to learn from and help support you on your endeavors. Awards & Recognition Membership It is a win-win situation when done with integrity and authenticity. Barbara Anderson Carol Eisenlohr Build relationships with positive people who are motivating influencers. You will be Anderson Marketing Legend Homes Solutions Inc. more likely to succeed and potentially bring your company or business along with you. Area Trustee Joyce Duerfeldt Communications & The value of networking and connecting is building relationships and trust, not just NationWide Contractors’ Education Alliance exchanging information. It is about establishing new connections and strengthen- Irene Hall ing existing ones. This also increases your trust in others, their trust in you, and Marketing in Motion provides a way to support each other. It will increase your confidence and Legislative success in life. Sherry Schwab HCS Construction Services “Networking is not about just connecting people. It’s about con- Company necting people with people, people with ideas, and people with Building Women (ISSN: 1545-9292) is published three opportunities.” – Michele Jennae BW times a year by the NAHB Professional Women in Building Council. A one-year subscription for non-PWB members is $40 and is available by calling (800) 368-5242 x 8410. The opinions expressed in the articles are the opinions of the authors and do not necessarily reflect the policies of the NAHB. Links to sponsored content are being Darylene Dennon provided solely for the convenience of readers of Building Women magazine, and for information purposes only. Chair, NAHB Professional Women in Building Council Providing links to sponsored content does not imply NAHB's endorsement, recommendation, or approval of any content provided by sponsors and hosted or maintained on sponsor websites. © Copyright 2020 by the Professional Women in Building Council of the National Association of Home Builders. All rights reserved. Publisher Design & Production Claudia Richards Weswen Design Director, NAHB Professional [email protected] Women in Building Advertising Sales [email protected] Don Berey, [email protected] Managing Editor Pat Curry [email protected] Send address changes to: [email protected] 2 BUILDING WOMEN 2020 | VOLUME 1 AdvocacyCorner If You Can Send an Email, You Can Be an Advocate for Housing NAHB’s BuilderLink makes it easy to make an impact o you know about BuilderLink? If not, you are not alone. Many NAHB members don’t know about this powerful advocacy tool. BuilderLink has one purpose: to give us a voice with members of 3 Easy Steps to Congress on the decisions they make about our industry. It is the Deasiest and most effective way to speak up for housing and make an impact Becoming a at the grassroots level. “I am surprised at how few people use this program and even more surprised Housing Advocate at how few have even heard of it,” said Steph Reed, owner of Partners By Design Homes Inc. and chair of Professional Women in Building – Des Moines. Go to https://www.nahb.org/ You might think, “I don’t like politics!” or “I avoid politics because I don’t 1. builderlink know where to begin!” Getting started is easy just follow the steps to the right. Once enrolled, if an issue arises that needs attention, you will receive Click on BuilderLink emails from NAHB Grassroots Programs. When you receive these emails, click 2. in bold. on the “Take Action” button; a prewritten letter about the issue is already addressed to your member of Congress. Just hit “Submit/confirm”. Fill out the “In my experience using BuilderLink, I have received email replies from enrollment form my congressmen and congresswomen saying thank you, along with a plan 3. of how they are addressing the issue,” Reed said. “I find this program and click on extremely easy and I love that I can be current on the issues that surround “Submit”. the housing industry.” You are now signed up to For more information, contact Lauren Goodwin at (202) 266-8542 or [email protected]. help make a difference! BUILDING WOMEN 2020 | VOLUME 1 3 NewsandEvents PWB Members Belong at the International Builders’ Show Registration is now open for the 76th annual NAHB International skill gaps that can crush your spirit and prevent you from moving Builders’ Show® (IBS), the largest annual, light-construction trade ahead. Learn how to identify and leverage your strengths and over- show in the world. Following a stellar anniversary year, the show come your weaknesses so you can achieve your dream with a more will return to Las Vegas Jan. 21-23, 2020. thoughtful and persistent approach. As part of the seventh annual Design and Construction Week®, IBS attendees will also have exhibit floor access to the National Leadership Chat: Sheryl Palmer, CEO Kitchen & Bath Association’s Kitchen & Bath Industry Show®. This of Taylor Morrison. Informal leadership co-location offers attendees the opportunity to explore a combined discussion with Sheryl Palmer, chair- total of 2,000 exhibitors covering more than 1 million square feet of man and chief executive officer of Taylor exhibit space at the Las Vegas Convention Center. NAHB members Morrison Home Corp., a leading national can explore it all with a full registration package home builder and developer based in “It’s our goal for the NAHB International Builders’ Show to be Scottsdale, Arizona. the event of the year for our members and industry professionals,” said NAHB Chairman Greg Ugalde, a home builder and developer SoundBytes: LeadHership. Three from Torrington, Connecticut. “Nowhere else will you find top-level thought-provoking talks will focus on mentorship and sponsorship, education sessions, a variety of networking opportunities, special personal branding, and career growth.
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