EK PO CORPORATION EPSON SEIKO NULRPR 2006 REPORT ANNUAL
Annual Report 2006 April 2005 – March 2006 Epson Management Innovation: The “Creativity and Challenge 1000” Mid-Range Business Plan In March 2006, Epson established “Creativity and Challenge 1000,” a new mid-range business plan designed to achieve a recovery in business performance and put Epson back on a growth path by revolutionizing its management.
Centered on extensive enhancement of Epson’s earnings capabilities, the new plan aims to reform the management framework in a variety of ways. It also targets at least ¥100.0 billion in ordinary income in the fiscal year ending March 31, 2009.
Embracing Epson’s long-cultivated spirit of creativity and challenge, every member of the Epson Group is joined in turning their collective capabilities toward meeting plan objectives. Management Philosophy
Epson is a progressive company, trusted throughout the world because of our commitment to customer satisfaction, environmental conservation, individuality, and teamwork. We are confident of our collective skills and meet challenges with innovative and creative solutions.
(The Epson Management Philosophy has been translated into 14 languages, and is shared by all members of the Epson Group worldwide.)
Contents
Consolidated Financial Highlights ...... 3 To Our Stakeholders ...... 4 An Interview with President & COO Seiji Hanaoka ...... 6 Strategies for Inkjet Printers ...... 12 Strategies for 3LCD Projectors ...... 14 Strategies for Displays ...... 16 Research and Development Strategies ...... 18 Patent Strategies ...... 22 Implementing Trust-Based Management ...... 24 Management Topics ...... 30 Epson at a Glance ...... 32 Principal Subsidiaries and Affiliates ...... 34 In this annual report, “Epson” refers to the Epson Group, ...... while “the Company” refers to the parent company, Financial Section 35 Seiko Epson Corporation. Corporate Data/Investor Information ...... 75
Cautionary Statement This report includes forward-looking statements which are based on management’s views from the information available at the time of the announcement. These statements involve risks and uncertainties. Actual results may be materially different from those discussed in the forward-looking statements. The factors that may affect Epson include, but are not limited to, general economic conditions, the ability of Epson to continue to introduce on a timely basis new products and services in markets, consumption trends, competition, technology trends, and exchange rate fluctuations.
2 Seiko Epson Annual Report 2006 Consolidated Financial Highlights SEIKO EPSON CORPORATION AND SUBSIDIARIES
Thousands of Millions of yen U.S. dollars Year ended Year ended March 31 March 31, 2004 2005 2006 2006
Statements of income data: Net sales ¥1,413,243 ¥1,479,750 ¥1,549,568 $13,191,181 Gross profit 399,284 409,739 354,787 3,020,235 Selling, general and administrative expenses 321,883 318,772 329,029 2,800,962 Operating income 77,401 90,967 25,758 219,273 Income (loss) before income taxes and minority interest 65,058 73,647 (20,047) (170,656) Net income (loss) 38,031 55,689 (17,917) (152,524)
Research and development costs ¥ 90,485 ¥ 89,042 ¥ 92,939 $ 791,172 Capital expenditures 70,379 157,535 118,283 1,006,921 Depreciation and amortization 110,314 104,241 109,305 930,493
Per share data (Yen and U.S. dollars): Net income (loss) ¥ 204.70 ¥ 283.60 ¥ (91.24) $ (0.78) Cash dividends 18.00 22.00 29.00 0.25
Balance sheet data: Current assets ¥ 709,169 ¥ 746,712 ¥ 795,402 $ 6,771,108 Property, plant and equipment (net of accumulated depreciation) 393,031 441,355 426,118 3,627,462 Total assets 1,206,491 1,297,790 1,325,206 11,281,229 Current liabilities 417,573 504,601 507,371 4,319,154 Long-term liabilities 372,009 293,662 311,610 2,652,677 Shareholders’ equity 414,367 472,870 474,520 4,039,499
Notes: 1. U.S. dollar amounts have been translated from yen, for convenience only, at the rate of ¥117.47=U.S.$1 as of March 31, 2006. 2. In this table, cash dividends per share refers to the amount paid for each share in each fiscal year.
Net sales Operating income Net income (loss) Years ended March 31 Years ended March 31 Years ended March 31 (Billions of yen) (Billions of yen) (Billions of yen)
2,000 100 60 55.7 91.0
1,549.6 77.4 45 1,479.8 80 38.0 1,500 1,413.2 30 60 1,000 15 40 0 25.8 500 20 –15 –17.9 0 0 –30 2004 2005 2006 2004 2005 2006 2004 2005 2006
Seiko Epson Annual Report 2006 3 To Our Stakeholders
In March 2006, Epson drafted “Creativity and Challenge 1000,” a new mid-range business plan designed to revolutionize how the company is managed. By rigorously bolstering earnings capabilities and making thoroughgoing changes to its manage- ment framework, Epson aims to achieve ordinary income of at least ¥100.0 billion by the fiscal year ending March 31, 2009. Business Results Three segments comprise Epson’s core operations: information-related equipment, electronic devices and precision products. In the information-related equipment segment, sales rose year on year as sales volumes grew for all-in-one printers and a range of other products, including business system prod- ucts such as serial impact dot-matrix printers and POS terminals, and 3LCD projectors. Business systems and 3LCD projectors also continued to contribute to Epson’s operating profit. This performance notwithstanding, continuing efforts to cut costs in the core inkjet printer business were outpaced by a decline in average selling prices and rising costs associ- ated with improved product functionality. This had a signifi- cant impact on earnings, which fell sharply year on year.
Seiji Hanaoka President & COO
4 Seiko Epson Annual Report 2006 In the electronic devices segment, sales rose primarily due The Creativity and Challenge 1000 Mid-Range to two factors. The first was increased sales of LCDs for mobile Business Plan phones, driven by the full-year contribution of Sanyo Epson One major reason for the troubled performance this past fiscal Imaging Devices Corporation, where operations commenced year was a slow response in addressing costs. Consequently, in October 2004. The second was the start of operations in increased sales failed to translate into improved earnings. The October 2005 at Epson Toyocom Corporation, a new com- gravity of this outcome prompted us to launch Creativity and pany integrating the quartz device operations of the Company Challenge 1000 to achieve a recovery in performance and to and Toyo Communication Equipment Co., Ltd. In spite of this put Epson back on a trajectory for growth. This plan revolves rise in sales, the segment posted an operating loss for the year; around the far-reaching enhancement of the company’s a result in part of falling prices due to intense competition, earnings capabilities. Together with various efforts to reform notably in LCDs for mobile phones, that outstripped efforts to Epson’s management framework, the goal is to attain ordi- pare back costs. Other issues behind the loss included lower nary income of at least ¥100.0 billion by the fiscal year ending capacity utilization, attributed to decreased demand for high- March 31, 2009. temperature polysilicon (HTPS) TFT-LCD panels for 3LCD While consistent sales growth over the medium- and long- projectors and lower semiconductor sales volumes. terms is one important goal, the new plan is concerned first In the precision products segment, while sales rose amid and foremost with creating a resilient earnings structure that higher demand for IC handlers and increased sales volumes can generate reliable earnings. In the fiscal year ending March for plastic corrective lenses, overall earnings declined largely 31, 2007, the first for this new plan, our objectives are to rein- due to higher expenses for investments to boost optical force earnings potential in inkjet printers, extensively restruc- device production. ture electronic devices, and improve oversight in line with These conditions resulted in consolidated net sales of reforms of our corporate governance system. ¥1,549.6 billion, a year-on-year improvement of 4.7%. The operating environment Epson faces is extremely harsh. Operating income was ¥25.8 billion, down 71.7% as Epson In spite of this challenge, we are summoning the collective posted an extraordinary loss for the year under review of ¥45.5 strength of the Epson Group in the push to meet the targets billion in reorganization costs, particularly in electronic devices. spelled out in the mid-range business plan. I know that This resulted in a net loss of ¥17.9 billion, versus net income success will also be critical to winning back the confidence of ¥55.7 billion posted in the previous fiscal year. On behalf of of all of Epson’s stakeholders. As always, I ask for your Epson, I offer my sincerest apologies for the concern that this understanding and continued support as we strive to reach situation has caused our stakeholders. and exceed these goals.
July 2006
Seiji Hanaoka, President & COO
Seiko Epson Annual Report 2006 5 An Interview with President & COO Seiji Hanaoka
Management Innovation at Epson and the “Creativity and Challenge 1000” Mid-Range Business Plan
In this overview of Creativity and Challenge 1000, Epson’s new mid-range business plan, Seiji Hanaoka discusses current issues facing Epson, along with initiatives for solving them over the next three years.
printers, for example, printer profitability deteriorated because continuing efforts to pare back costs were out- paced by a decline in average selling prices and rising costs associated with greater product functionality. Meanwhile, in displays, the core business in Epson’s electronic devices operations, profitability worsened as cost-cutting measures were again unable to keep pace with an abrupt 30% annual decline in prices, despite market expansion. The will to overcome these issues to achieve a recovery in performance and steer back towards a growth track was the impetus for Creativity and Challenge 1000. This business plan Q1. First, could you give us some will revolutionize how Epson is managed. The goal is to reach background to the creation of the new plan an ordinary income target of at least ¥100.0 billion by the fiscal and an overview of the plan itself? year ending March 31, 2009. This task will be led by five In 2003, Epson drafted its “SE07” medium- to long-term mid-range business policies: 1) redefine and reinforce the corporate vision. This vision was the backbone of our growth business and product portfolios, 2) reorganize the electronic strategy, which sought for Epson to become the undisputed device businesses, 3) streamline costs, 4) reform the leader in digital imaging by focusing on the “3i” strategic fields governance system, and 5) reform the corporate culture. of inkjet printers (“i1”), 3LCD projectors (“i2”), and displays Guided by these policies, we are pursuing initiatives that will (“i3”), as well as the core devices (referred to as “i0”) that help bolster the foundations for achieving greater profitability. make finished products possible. This growth strategy was directly in step with the spread of broadband communica- tions, the shift to digital broadcasting and other evolving glo- bal trends, so Epson need not change its present course there. SE07 Medium- to Long-Term Corporate Vision That said, we recorded a return on sales of 1.8% for the year under review. This figure differs sharply from the margin of at Targeting the convergence of imaging domains least 9% targeted for the fiscal year ending March 31, 2007 in “Action 07,” the previous mid-range business plan. There were several key reasons for this. One was our failure to fully capi-
talize on Epson’s strengths. We also lacked ability in three Printers Projectors areas: adequately responding to market changes, curbing Core costs in response to falling prices, and quickly recouping devices investments. In one of Epson’s core businesses, inkjet
Displays
6 Seiko Epson Annual Report 2006 Q2: Tell us more about how you intend to The first thing you’ll notice is that inkjet (IJP) and laser redefine and reinforce Epson’s business and printers (LP) are at the center of the diagram, and currently product portfolio. have what to me is an unacceptable level of profitability. But Broadly stated, there are two ways to strengthen earnings through a stronger business model, we intend to turn these capabilities. The first is to shore up Epson’s capacity to stay businesses into reliable earners for Epson. On the other hand, on top of costs. Our failure to do this was the major reason though demand can fluctuate wildly, small- and medium-sized behind the downturn in performance this past year. Another LCDs and HTPS TFT-LCD panels for 3LCD projectors form a approach is to stimulate medium- to long-term business highly competitive business for Epson. By reinforcing the foun- growth by responding to changes in the operating dations of these businesses, we plan to boost profitability to environment. In weighing both options, we felt that we first ensure they emerge on top of the competition. Moreover, needed to better define Epson’s medium-term business through mutual and complementary ties between the “3i” domains and product portfolio. Achieving growth over the business domains in the center, we are building a portfolio that is medium- and long-terms demands that we organize a business well-balanced overall and will help make the convergence of and product portfolio that can generate consistent earnings imaging domains asserted in the SE07 medium- to long-term irrespective of changes in Epson’s operating environment. To corporate vision a reality. do so, we’ll have to reform Epson’s business structure from In business systems (BS), seen in the lower right, our plan the ground up, being careful not to let past successes stop is to enhance the high-earnings structure of this business as us from stepping “outside the box” when needed. In formu- we seek out new business opportunities. In quartz devices lating the new plan, we reviewed Epson’s portfolio, then moved (QD), right of center, we again intend to boost earnings capa- to redefine and hone the mission for our businesses and bilities, this time by taking advantage of our industry-leading products, all with a view to ensuring consistent earnings. position and rolling out a powerful product lineup centered on From this process, we developed a portfolio matrix diagram timing, sensing and optical devices. (see next page), which I’ll use to better explain our strategy in On the far left is semiconductors (IC), where Epson has a each of Epson’s businesses. The vertical axis represents pro- relatively weak market position and the proportion of fixed jected market growth rates, while the horizontal axis repre- costs is high. Major streamlining is in order for this business. sents the operating margin for each business. The plan is to realign this business to a scale that will enable it
Epson Management Innovation: Epson Group Mid-Range The “Creativity and Challenge 1000” Business Policies Mid-Range Business Plan
Redefine and reinforce the business and 1 product portfolios Achieve a solid turnaround in the fiscal year ending Reform the March 2007 2 Reorganize the electronic device businesses management structure and drive innovations 3 Streamline costs in management Achieve ¥100.0 billion or more in ordinary income in the 4 Reform the governance system fiscal year ending March 2009
5 Reform the corporate culture
Seiko Epson Annual Report 2006 7 to remain profitable even with no commensurate growth in Q3. Can you give more details about how sales. This will provide us with the flexibility to look at various you plan to reorganize Epson’s electronic options for the business going forward. device businesses? Another key issue for attaining medium- to long-term We strengthened the foundations of our operations through growth going forward is the creation of products in the next sweeping reforms to the fixed-cost structure enacted during crop of growth business domains. Epson has an array of original the past fiscal year. In semiconductors, which have a heavy and distinctive technologies at its command. I believe that fixed cost burden, we booked a lump-sum write-off of costs consistently rolling out highly competitive products backed for consolidating and integrating production sites, reorganizing by these technologies, all in step with changes in the market, production lines, and for writing-off technology acquisition technological and competitive environments, will allow us to costs. In small- and medium-sized LCD operations, we re- generate reliable earnings. Our plans also call for reinforcing corded an asset impairment charge for MD-TFDs, where prof- the R&D, technology development, and product development itability is likely to face tough challenges ahead, and also capabilities critical to creating the new businesses and products recorded a loss on the impairment and disposal of certain that will spearhead Epson’s future growth. fixed assets in amorphous polysilicon TFTs and low-tempera- Where capital expenditures are concerned, we plan to hold ture polysilicon TFTs. In HTPS TFT-LCD panels for 3LCD investments within the scope of depreciation and amortization, projectors, we decided to close out some production lines at in line with our redefined portfolio and with an emphasis on the Suwa Minami Plant by March 31, 2007, channeling profitability, with the goal of recouping our investment within production over to the highly efficient Chitose Plant. The raft three years. Furthermore, we intend to constantly refine of measures I’ve mentioned led to the booking of special losses Epson’s business and product portfolio by objectively analyzing during the year under review, but further accelerated fixed- businesses and products, and our technology system, from a cost structure reform in all of our electronic device businesses. short-, medium- and long-term perspective. In addition to these measures, we have sought to increase work efficiency and promote staff rotation, while at the same time reducing the number of contingent workers in Japan and downsizing information-equipment-related operations in Europe. We anticipate seeing a total of ¥64.0 billion in ben- efits emerge from fixed-cost structure reforms over the three- year period to March 31, 2009.
Business/Product Portfolios and Strategies Redefine the mission and focus of businesses and products by managing our portfolio to secure sustained earnings
Drastically slim High Create products for semiconductor operations future growth areas growth rate ▲ ▲ Evolve new business Market models in IJP, LP LCD QD Enhance earnings and PRJ to IC PRJ HTPS potential by driving strengthen earnings the “No. 1” strategy Strengthen small- and IJP medium-sized LCD LP and HTPS businesses and implement Watch Optical a winning strategy BS Strengthen the high earnings structure Inkjet printers Laser printers and develop Business systems new business segments 3LCD projectors Low Small- and medium-sized LCDs High-temperature polysilicon TFT- Low High LCD panels for 3LCD projectors Operating margin Semiconductors Quartz devices
8 Seiko Epson Annual Report 2006 Q4. Please elaborate on how Epson plans Q5. Why did reforming Epson’s governance to streamline costs. system require such a drastic reduction in the One major reason for lackluster earnings was inadequate number of directors? capacity to curb costs in response to falling prices. We have long Reforming our system of governance is vital to reaching the taken steps to pare back costs, but these have essentially been goals of our mid-range business plan. We reduced the number cancelled out by the impact of falling prices and other factors. If of directors by such a large number, from a previous maximum we’re going to adequately respond to market changes and still of 25 to a maximum of 10, both to strengthen Epson’s recover to strengthen our earnings capabilities, then we have to management framework and to facilitate ongoing reforms. This raise the bar when it comes to cost reductions. In terms of pro- move reflects our intent to forge a structure that better exem- curement costs, product design departments are working closely plifies the checks and balances crucial to sound management. with other sections to introduce a design-to-cost approach, and It brings greater speed to decision-making, while simulta- are shifting to a cost-oriented mindset. Regarding logistics costs, neously encouraging more vigorous debate of issues by the we are reviewing and optimizing product delivery routes and the board of directors. The introduction of an executive officer ordering system for production bases, including those of Group system has also enabled us to separate management companies. In addressing so-called quality costs, our efforts involve functions, dividing them among directors responsible for striving to address quality issues at the production source and decision-making and oversight, and executive officers introducing stringent measures to prevent the recurrence of qual- responsible for divisional operations. In parallel, we shortened ity issues. And as far as service support costs go, we remain the term of office for directors from two years to one, so committed to steps to boost quality based on feedback from our directors can be better assessed each year on the results of customers, as we work to enhance efficiency in the drive to reduce the missions they have been assigned. Another decision we costs. We’re also improving efficiency by moving forward with the made was to abolish our system of retirement benefits for consolidation and integration of domestic production and staffing directors and corporate auditors and adopting a remunera- bases. These measures are all being developed in conjunction with tion system for senior management pegged to Epson’s share detailed action plans in place at the business unit and divisional price. Aside from strengthening the commitment of directors level. Since the key to spurring definitive earnings growth is internal to reaching their targets, these changes create a stronger diligence, the entire Epson Group is taking part in the push to en- connection between compensation packages and shareholder hance cost efficiency. value. Through this renewed dedication and common stake
Fixed-Cost Restructuring—Details and Effect of Reductions* (Years ending March 31) Extraordinary loss Effect of fixed-cost reductions (Billions of yen) 2006 2007 Total 2007 2008 2009 Total Total restructuring charges in electronic devices 44.7 3.0 47.7 12.0 14.0 11.0 37.0 Site and line reorganization 17.5 3.0 20.5 IC One-time write-off of technical acquisition cost 7.1 – 7.1 8.0 10.0 7.5 25.5 Subtotal 24.6 3.0 27.6 MD-TFD asset impairment 15.7 – 15.7 Production equipment LCD impairment/disposal 1.3 – 1.3 4.0 3.0 2.5 9.5 Subtotal 17.1 – 17.1 HTPS Line reorganization 2.9 – 2.9 –1.01.02.0
Other (reduction in force in European area, etc.) 1.6 – 1.6 1.5 1.5 1.5 4.5 Workforce Reduce contingent workforce by 3,000 over 3 years streamlining 2.5 7.5 12.5 22.5 Total 46.3 3.0 49.3 16.0 23.0 25.0 64.0 * Figures based on forecasts made at the announcement of the mid-range business plan in March 2006.
Seiko Epson Annual Report 2006 9 with shareholders with respect to value, our senior Q7. What are your mid-range policies in management team stands wholeheartedly committed to terms of R&D? reaching the goals outlined in our mid-range business plan As always, we plan to bolster R&D projects for attaining and to raising corporate value to new heights. medium- to long-term growth through investments equal to *For details, please refer to page 24, “Implementing Trust-Based Management.” roughly 6% of net sales. For years, Epson has pursued the three concepts of compact, energy saving and the creation You mentioned reforming the Q6. of fine images in its R&D program. These are now embedded corporate culture. How does the senior management team plan to convey its parts of Epson’s manufacturing and technological DNA, which intentions to Epson’s workforce? we will further hone to create the distinctive technologies that will drive growth in each of Epson’s “3i” business domains. A resilient corporate structure is what will permit Epson to On a different note, construction has been completed on survive amid intensifying market competition. Accordingly, the Epson Innovation Center, a new base in our R&D network ensuring that every member of our workforce is aware of the for next-generation information-related equipment. The center challenges Epson faces, and that we move methodically and transcends the boundaries separating business operations, resolutely towards meeting them, will be essential to building drawing together engineers and researchers from the R&D just such a structure. Since its founding, Epson has thrived organizations of the information-related equipment divisions, by bringing a host of never-before-seen technologies and corporate R&D, and corporate R&D support departments products to the market. But I can’t help feeling that the under one roof. By encouraging the fusion of ideas and tech- company’s sudden and rapid growth in scale, together with nologies, our aim is to provide the catalyst that will one day increasingly fierce market competition, has stolen some of lead to the creation of revolutionary new products. Going the steam from Epson’s once-proud corporate ethos of forward, the Epson Innovation Center will anchor efforts to creativity and challenge, and its free and dynamic corporate bolster investments for the research and development of new culture. Epson today must regain a corporate culture that, business domains and product lines that will support Epson’s while taking full advantage of individual employee talents, can long-term growth. leverage the collective strength of Epson’s workforce to optimum effect. Another critical task is to have our entire Q8. Given recent performance, are the workforce gain an understanding of management’s intentions targets outlined in Epson’s new mid-range as reflected in our mid-range business plan, and to take the business plan realistic? steps required to transform their collective mindset. Conse- I am certain that they are. Since assuming office in April 2005, quently, I and other members of the senior management team I’ve worked harder than ever to gain an accurate grasp of the have traveled to all operations divisions and major Group com- situation at the frontlines of our business operations. This is panies in Japan, and to overseas production and sales com- how I not only came to understand the issues that Epson panies to discuss and explain our intent. Through initiatives now faces, but also how those problems can be solved. I can like these, we seek to meet plan goals by realigning our whole already see the path ahead to the plan’s completion emerging workforce with the spirit of creativity and challenge, the es- both in terms of the measures being taken and the numerical sence of Epson. progress being made. If we simply stay the course, I believe it is definitely possible to complete our objectives. Our net sales target for the fiscal year ending March 31, 2009 is ¥1,670.0 billion. Net sales are expected to be basically unchanged from the year under review in the fiscal year ending March 31, 2007, while steady sales growth is projected for
10 Seiko Epson Annual Report 2006 Mid-Range Targets Net sales Ordinary income (Operating income for segments) (Years ending March 31) (Years ending March 31) (Billions of yen) (Billions of yen) 2,000 100
80 1,600 60 1,200 40 800 20
400 0
0 –20 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009 (target) (target) (target) (target) (target) (target)
Company-wide Information-related equipment Electronic devices Company-wide Information-related equipment Electronic devices (ordinary income) (operating income) (operating income) the following fiscal year. As mentioned earlier, our goal for With respect to dividends over the medium term, our first ordinary income by the plan’s final year is at least ¥100.0 billion. task is to actually achieve a recovery in business performance To attain this, we are looking for a return to profitability in for the current fiscal year. From there, our dividend policy will electronic devices to generate a recovery in earnings of ¥40.0 hopefully see the active return of profits to shareholders, billion for the current fiscal year, alongside earnings growth of although it will be drafted with close attention paid to a variety ¥70.0 billion in the fiscal year ending March 31, 2008 in both of relevant factors. information-related equipment and electronic devices. Q10. In closing, do you have any remarks Q9. What is your medium-term policy for Epson’s stakeholders? regarding dividends? I believe my personal mission is to ensure that Epson meets At Epson, we’re constantly striving to enhance management the goal of at least ¥100.0 billion in ordinary income by the efficiency and improve profitability to raise cash flows. Our end of March 2009 as set forth in our mid-range business basic policy remains to pay a consistent and stable dividend, plan. I am also fully aware that meeting the expectations of returning profits to shareholders after careful consideration of our stakeholders means that management innovation must a comprehensive range of factors, among them the capital become a tool for rapidly building a resilient corporate struc- required to carry out future business strategies, and Epson’s ture capable of producing higher earnings. Attaining plan goals, business performance and financial condition. To this end, through management based on the mid-range business we declared a full-year dividend of ¥32.00 per share for the policies I mentioned earlier and particularly by reaching our year under review, ¥6.00 more than in the previous year. This objectives for this, the first year of the plan, will be critical to amount was in line with our initial dividend forecast for the achieving this end. The whole of Epson is united in a new year. Although we posted a loss for the year under review, we sense of purpose in the drive to complete the plan, as well as nevertheless stood by this initial announcement for two rea- in a renewed commitment to our long-cherished spirit of sons—we have the necessary cash on hand for dividend pay- creativity and challenge. We are determined to win back the ment, and we have every confidence that business trust of our stakeholders as quickly as possible, and ask for performance will recover as we systematically implement our the ongoing understanding and support of all of you as we mid-range business plan. This is also why we’ve declared the work to do so. same dividend, ¥32.00 per share, for the fiscal year ending March 31, 2007.
Seiko Epson Annual Report 2006 11 Strategies for Inkjet Printers
Ensuring Stability in Earnings
As Epson shifts resources to segments with the highest printing volumes, it is working to stabilize earnings by implementing extensive cost reductions, and raising the percentage of genuine Epson ink cartridges.
Operating Environment for Epson is implementing measures to Inkjet Printers ensure that this core business operation In inkjet printers, Epson has long pursued can deliver consistent earnings. a strategy of expanding photo printing * Photo printing combining photographic paper, for a volume. During the year under review, beautiful finish, with technologies such as auto- correction for backlighting and color blurring when sales volumes rose steadily as Epson photographing people, and a new image-rendering continued to bolster its lineup of all-in-one technology for printing in lifelike colors, along with archival-quality ink technology. and dedicated photo-printers. By region, while Epson continued to face tough chal- Positioning of the Fiscal Year Toru Oguchi lenges in Europe as market conditions Ending March 31, 2007 Chief Executive, worsened, sales were up in both Japan Epson has designated the current fiscal Imaging Products Operations Division and the United States. In addition to year as a time for building up its corpo- Epson’s trademark high photo quality and rate stamina. To this end, it is employing print durability, this performance was measures aimed at improving the prof- largely attributable to a positive market itability of its inkjet printers. Anticipating Inkjet printer market trend response to new technologies* for further a slower rate of growth in one of its (Years ending March 31) improving print quality. Earnings deterio- earnings streams for this business, ink
(million units) rated, however, as ongoing cost-cutting cartridges, Epson is attempting to 120 efforts were offset by a decline in average improve profitability on the printers them- 100 selling prices and increased costs associ- selves, where margins are tough. Here, 80 ated with improved product functionality. the Company plans to emphasize quality 60 Printing volumes in the inkjet printer over quantity, systematically narrowing 40 market are expected to rise in line with down shipment volumes of printer 20 ongoing and increased demand for all- models where printing volumes are 0 2005 2006 2007 2008 2009 (estimate) (estimate) (estimate) in-one and photo printers. Despite this, particularly low. This move does not earnings from printer supplies are unlikely signal a uniform focus on certain printer ■ Small photo printers ■ Single-function printers to record the high rates of growth seen models across every sales region. (including A3 printers) ■ All-in-one printers in previous years as off-brand ink car- Instead, Epson will enact a more flexible Source: Based on data compiled by the Company tridges weigh down the percentage of approach to its strategic mix of product Small photo printers include sublimation printers. Prior to the fiscal year ending March 31, 2005 the genuine Epson consumables in the lineups and pricing that reflect the needs small photo printers category was classified under single-function printers. market. With these conditions in mind, of the regions where its printers are sold;
12 Seiko Epson Annual Report 2006 Epson Stylus Photo RX640 (consumer all-in-one)
GP-700 inkjet printer (business applications, Japan only) Epson Stylus Pro 7800 (professional and commercial use) * Product names and specifications vary among markets one that takes into account both local business applications that more closely printer profitability. Alongside moves to business conditions and each model’s mirror its customers’ business needs. In standardize platforms and promote the future viability. In tandem, Epson is forging doing so, Epson plans to take full advan- use of common components, these all- efficient frameworks for production and tage of its proprietary Micro Piezo print encompassing reductions also extend to sales that are more responsive to printer heads, which, in addition to superior cutting logistics and procurement costs. sales volumes to cement the foundations image quality, offer much greater free- Other initiatives involve design-to-cost for strengthening its earnings base. dom in terms of ink and paper choice. product design that delivers functions in This drive has already culminated in the line with pricing targets, as well as setting Shifting Resources to High release of the GP-700 inkjet printer for prices that properly reflect the product Printing Volume Segments business applications in Japan in April functions offered. For ink cartridges, Epson’s medium-term business strategy 2006. Over the long term, Epson will also Epson’s goal is to raise the share of genu- for inkjet printers rests on shifting develop products specifically for the POD ine Epson products by providing high- resources away from low printing volume (Print On Demand) market. Furthermore, performance yet easy-to-use cartridges products and customer segments to the explosive spread of digital mobile tailored to customer needs, and mounting high-volume segments. By leveraging its phones and digital TVs is expected to a more robust response to infringement advantages in photo printing, ink, image- trigger the growth and circulation of digi- of its patent and trademark rights. rendering and print head technology, tal content in the home. Utilizing these By taking assertive actions to Epson is working to raise its profile in the products, Epson is proposing new ways improve printer profitability and boost photo printing market as it moves to of printing to its customers in the push the market share of genuine Epson ink expand sales for business applications to boost printing volumes higher. cartridges, in unison with shifting through the appeal of its pigment inks, resources to high printing volume which offer unmatched durability. In Ensuring Reliable Earnings in segments, Epson is determined to terms of products, Epson will continue Epson’s Core Business ensure that this business is capable of efforts to expand sales of photo-only and The inkjet printer business is Epson’s consistently generating earnings. all-in-one printers, A3 printer models for core business operation, and is synony- professional and serious amateur pho- mous with the Epson brand. The tographers, and large-paper inkjet Company is thus enacting earnings- printers for the professional printing improvement initiatives to promote market, all of which utilize pigment inks. growth in this business over the medium At the same time, the Company is term. As a first step, Epson is promoting developing a market for inkjet printers for sweeping cost reductions to enhance
Seiko Epson Annual Report 2006 13 Strategies for 3LCD Projectors
Technological Superiority and Outstanding Ease-of-Use
In the expanding projection market, Epson is leveraging technological superiority and ease-of-use as it seeks to further entrench its market position.
Projector Operating Further Expanding Business Environment Projector Sales
Despite continuing expansion in the pro- The use of business projectors has jector market, the growth rate as a whole expanded beyond traditional business declined year on year during the fiscal presentation applications into the edu- year ended March 31, 2006. Epson’s cation field. In every region, Epson market share, however, rose on the back achieved growth in sales volumes during of higher sales volumes that far exceeded the year under review that far outstripped the rate of market growth. Beyond the pace of market growth. With fore- Tadaaki Hagata Epson’s ability to launch the sale of prod- casts calling for market growth of around Chief Executive, Visual Instruments ucts attuned to market needs ahead of 15% beginning in the fiscal year ending Operations Division competitors, this result owed much to the March 31, 2007, Epson is deploying its kudos won from the market for the ad- worldwide sales network—developed in vantages of Epson’s proprietary 3LCD* the sale of printers—to not only expand technology. These advantages include projector sales to business customers, high-resolution images and subtle tone but to also bolster sales to Asia, South gradations, as well as the projection of America and other markets that are Projection market trend more natural images that are easy on the prioritizing the use of projectors in (Years ending March 31) eyes, and low power consumption. education. Epson is also striving to boost (thousand units) 10,000 While the market continues to customer satisfaction through quality- expand, intensifying competition is side improvements in picture quality and 8,000 causing prices to fall. To maintain and the durability of its products, and a 6,000 enhance profitability, Epson is rolling out stronger service support framework. 4,000 cost-cutting initiatives from the product
2,000 planning and design stages as it bolsters Broadening the User Base for Home Projectors Through 0 efforts to counter lower prices. 2005 2006 2007 2008 2009 (estimate) (estimate) (estimate) Ease-of-Use and Outstanding * The 3LCD method breaks down light from a lamp into Picture Quality ■ Home projectors its three primary colors of red, green and blue. Each ■ Business projectors color is then separately passed through three high-tem- Versatile installation and easy large- ■ Microdevice-based projection TVs perature polysilicon (HTPS) TFT-LCD panels, reas- Source: Based on data compiled by the Company screen viewing are two key advantages sembled via a prism and projected as an image. that home projectors have over plasma
14 Seiko Epson Annual Report 2006 EMP-7950 (ultra-bright business projector)
EMP-S4 EMP-TW600 (mobile business projector) (high-definition-ready home projector)
* Product names and specifications vary among markets
and direct-view LCD TVs. In step with business term, as did earnings panels, key devices for projection the widespread use of DVDs and digital performance. To secure medium-term products, and also powerful product broadcasts, market needs are projected profitability, Epson will terminate sales in development capabilities. One example to rise for the ability to view content in a the North American market, where prices is the “Instant Off” function for mobile host of different locations. Focusing on continue to fall, and concentrate instead projectors that eliminated the once the benefits of projectors that can be used on sales to the Japanese market in the unavoidable cool-down period for anytime and anywhere, Epson is develop- fiscal year ending March 31, 2007 and projectors following use. Another is ing products that showcase the appeal of beyond. Although LCD projection TVs improvement in lamplight efficiency. home projectors to a wider range of offer advantages such as outstanding Here, Epson developed its proprietary customers. One such example was the color reproduction and natural images, E-TORL (Epson-Twin Optimize Reflection popularity of an easy-to-use, easy-to-setup one issue is that the sets are thicker than Lamp), a compact, energy-efficient lamp projector with a built-in DVD player and other flat-screen televisions. While with outstanding brightness that has speakers that was launched in 2005. For pursuing technological development enabled equipped projectors to achieve customers in search of even better picture that addresses this and other issues, greater brightness efficiency. As these quality, Epson also released a high- Epson will focus on the sale of its highly examples show, Epson has long used its definition model as part of its efforts to cost-competitive 50-inch-plus screens excellent technological capabilities to expand the base of home projector users. in the effort to improve the foundations spearhead the development and of this business. expansion of the projection market. As Direction of Large-Screen the market continues to grow, Epson will LCD Projection TV Operations Raising Market Position take full advantage of its technological Through Technological While year-on-year sales volumes for superiority, together with the develop- Superiority large-screen LCD projection TVs rose ment of highly convenient products, to during the year under review, sales none- Epson’s key strengths in this market in- further entrench its market position. theless fell short of initial targets for the clude the development of HTPS TFT-LCD
HTPS TFT-LCD Panels The technological strengths of these panels include compact size and high-definition imaging. Epson also has advantages in production capacity for HTPS TFT-LCD panels. Since April 2005, Epson has carried out the production and shipment of these panels at its Chitose Plant, where it has adopted production technology utilizing 300-mm (12-inch) quartz glass wafers. While keeping a close watch on market trends, Epson is progressively upgrading capacity to ensure the stable supply of these products.
Seiko Epson Annual Report 2006 15 Strategies for Displays
Market Leadership and Tighter Business Operations
Sanyo Epson is shoring up its operations by paring back costs in the increasingly competitive small- and medium-sized LCD market. As these efforts help solidify and expand its conventional business targeting mobile phones, Sanyo Epson is taking steps to broaden its business domain in order to generate steady earnings growth.
Reforming the Fixed-Cost Operating Environment for the Structure Fiscal Year Ending March 31, 2007 Sanyo Epson Imaging Devices Corpora- tion (Sanyo Epson), a joint venture By product category, the market is likely integrating Epson’s own LCD operations to continue to be supported by lower- with those of the Sanyo Electric Group, priced color STNs, which should be began operating in October 2004. Sanyo boosted by increased sales volumes. In Epson’s wide-ranging lineup (including MD-TFDs, Sanyo Epson will work to color STNs, MD-TFDs, amorphous silicon expand sales volumes, although demand Shuji Aruga TFTs, and low-temperature polysilicon is expected to shift towards models with President, Sanyo Epson Imaging TFTs), together with its extensive produc- lower technical specifications than Devices Corporation tion capacity, helped Sanyo Epson retain before. In amorphous silicon TFTs, sales its leading market share* during the year volumes are projected to grow by a wide under review through steady growth in margin due to a surge in demand for use sales volumes for displays for the mobile in mobile phones and new applications. phone market. Cost-cutting efforts, how- Low-temperature polysilicon (LTPS) TFTs ever, failed to keep pace with sharp price will likely post lower sales volumes dur- Mobile phone LCD market trend falls, which pulled earnings substantially ing the current fiscal year, although (Years ending March 31) lower. Sanyo Epson, however, now demand is expected to pick up over the (million units) 1,200 believes that fixed-cost structure reforms medium term. Important to keep in mind
1,000 enacted during the year under review is that while the market for small- and
800 have put in place the foundations to medium-sized LCDs, particularly for use
600 accelerate cost reductions for a recovery in mobile phones, is likely to expand,
400 in earnings performance. mounting competition and falling prices suggest that the operating environment 200 * Global share of color LCDs for mobile phones from estimates of Sanyo Epson based on relevant data. 0 will remain challenging. For this reason, 2005 2006 2007 2008 2009 (estimate) (estimate) (estimate) Sanyo Epson is undertaking various initiatives during the fiscal year ending ■ Passive matrix LCDs (monochrome) ■ Passive matrix LCDs (color) March 31, 2007 to strengthen the foun- ■ Active matrix LCDs (color) Source: Based on data compiled by Sanyo Epson dations of this business and ensure its Note: On pages 16 and 17 “the Company” refers to Sanyo Epson Imaging Devices Corporation. survival in this demanding climate.
16 Seiko Epson Annual Report 2006 1.9-inch amorphous silicon TFT-LCD module
Panel featuring Photo Fine Vistarich wide viewing angle technology * Refer to “Epson at a Glance” on page 33 for more on Photo Fine Vistarich features.
Extensive Cost Reductions spare low-temperature polysilicon TFT distinguishing itself from other firms by Sanyo Epson is pursuing far-reaching line capacity to handle overcapacity honing its technological strengths in low cost reductions to complement fixed- demand. Module production capacity is power consumption, high aperture cost structure reforms enacted during the also being expanded as part of this effort. ratios, wide viewing angles, and broad- year under review. In the purchase of Short-term volatility in demand is a spectrum color, and by expanding busi- components from external suppliers, the hallmark of the market for mobile phone ness domains. Mobile equipment with Company, while retaining its emphasis displays. Consequently, it is imperative video functionality is set to make a full- on quality standards and reasonable that Sanyo Epson creates an efficient pro- scale appearance on the market, a costs, is shifting away from sourcing duction framework able to meet customer change that will demand longer periods components primarily from the overseas needs while retaining minimal inventories. of battery-powered operation. It is likely bases of Japan-based manufacturers, to Additional efficiency gains and shorter here that Sanyo Epson can leverage its a more global procurement system. As lead times for this production framework strengths in low-power-consumption tech- part of the overall efforts to cut costs, a will further aid in distinguishing Sanyo nology. Centered on this and other distinc- cost-reduction team formed among the Epson from other companies. In recent tive technologies, the Company will pursue design departments in April 2006 has years, customers have again begun growth markets for a well-balanced busi- already taken steps to pare back costs emphasizing stable procurement and ness structure that can weather fluctuating from the module design stage. high quality over prices. In raising Sanyo conditions in the mobile phone market. Epson’s already industry-leading capacity Retaining and Enhancing to reliably meet such sizable demand, the Steps Toward Medium- to Customer Trust Through a Company is determined to further improve Long-term Earnings Growth Flexible Production Framework upon its reputation for reliability. Sanyo Epson has a high market share, To preserve its market share in the mobile Sanyo Epson projects that the ben- the capacity to reliably meet significant phone market, Sanyo Epson is adapting efits gained from the above-mentioned demand, and powerful technology devel- its response to increased sales volumes. higher volumes and cost reductions will opment capabilities—all of the elements In amorphous silicon TFTs, where major result in improved earnings year on year essential to surviving in the small- and volume increases are forecast, the for the fiscal year ending March 31, 2007. medium-sized LCD market. Capitalizing on Company is working to ensure produc- these strengths, Sanyo Epson will strive tion capacity by responding with greater Distinction Through High- to ensure stable medium- to long-term flexibility. This approach entails moving Added-Value Technology and earnings growth by expanding sales of Business Domain Expansion faster to complete the shift to lines opti- LCDs for mobile phones, and through on- mized to produce small- and medium- Sanyo Epson is enhancing its product going business domain expansion. sized LCDs, while being prepared to use capabilities over the medium term,
Seiko Epson Annual Report 2006 17 Research and Development Strategies
Epson has extensively refined its family of core technologies developed and organized over the years around the three key concepts of compact, energy saving, and the creation of fine images. Now Epson is enhancing the research and development of new business domains and products that will support its long-term growth.
Medium-Term R&D Roadmap R&D Costs R&D Structure As it seeks business opportunities in the In the fiscal year ended March 31, 2006, To generate synergies among depart- area where imaging domains converge, R&D costs rose ¥3.9 billion, or 4.4%, year ments, improve the speed of research, a key goal of the SE07 medium- to long- on year, to ¥92.9 billion. The ratio of R&D and develop value-added products and term corporate vision, Epson’s medium- costs to net sales was 6.0%, a level technologies, Epson’s R&D organization term roadmap for R&D will see the unchanged from the previous fiscal year. has been divided into corporate and Company further hone the core technolo- By segment, R&D costs consisted mainly operations division R&D functions. The gies it has cultivated over the years around of expenditures of ¥37.7 billion in former is responsible for medium- and the themes of compact, energy-saving information-related equipment, ¥19.0 long-term projects such as R&D of base products and the creation of fine images. billion in electronic devices, and ¥2.4 technologies, and development of The ultimate aim is to offer Epson cus- billion in precision products. An additional applied technologies including industrial tomers greater convenience and to help ¥33.8 billion was spent in other business inkjet applications. Operations division them exceed their visions and expecta- areas and for company-wide R&D R&D functions are in charge of product tions. To this end, Epson is steadily projects, largely for next-generation core development and other projects refining one of its strengths—distinctive technologies, displays, semiconductors, expected to come to fruition within three technology—in each of its three main and other technologies slated for years. In line with its policy of optimizing imaging domains, while giving renewed development over the medium- and long- R&D locations, Epson has a global net- attention to creating attractive products term. Going forward, Epson intends to work of R&D laboratories including Epson and further reinforcing existing business maintain R&D costs at roughly 6.0% of Research and Development, Inc. in San domains. Always forward-looking, Epson net sales as it invests in the research Jose, California, U.S.A., and The Cam- is also busy developing new business and development of new business bridge Research Laboratory of Epson in domains and product lines that will sup- domains and product lines that will Cambridge, U.K. port its long-term growth. ensure long-term growth. Establishment of New R&D Site The Epson Innovation Center, a new R&D site for next-generation information- Mid-Range R&D Policies related equipment, began full-scale Offer customers convenience and help them exceed their vision operations from April 2006. Established by merging our imaging technologies and advancing our core competencies on the grounds of Epson’s Hirooka Compact Epson DNA Energy Saving Future vision Office in Nagano, Japan, the center is a Fine Images cornerstone of Epson’s medium- to
High-performance engines long-term strategy to reinforce its R&D Personalized/localized Ultra-low power/resource i1 printing and photofinishing structure, and brings together the R&D Imaging on paper Professional photo quality organizations of the information-related Ultra-compact, thin big-screens Big-screen equipment divisions, corporate R&D, and Ultra-low power/resource i2 home entertainment Imaging on screen Ultra-high-quality images corporate R&D support departments. This step will motivate mutual improve- High cost-performance ment among R&D teams, encouraging i3 Ultra-low power consumption Mobile multimedia Imaging on glass Mobile video the fusion of ideas and technologies by bringing engineers and researchers
18 Seiko Epson Annual Report 2006 from diverse parts of the organization Development of the World’s Moreover, successfully run demo under one roof. In doing so, the ultimate First Flexible TFT-SRAM programs have also shown that the new goal is to spark the creation of revolution- Epson has successfully developed the memory chip can serve as the working ary new products. world’s first1 flexible TFT-SRAM2 (16 memory for Epson’s earlier developed Epson also has another center, kbits). Energy saving is a key concept in asynchronous 8-bit microprocessor. established in 2000, at its Fujimi Plant in Epson’s R&D program, and Epson has Epson believes that this new TFT- Nagano, Japan, for the development of long been involved in the development SRAM chip and related technologies will electronic devices, specializing in semi- of devices with low power consumption be critical to the eventual creation of conductor, LCDs and other device- and other energy- and space-saving flexible displays, electronic paper and based product development. This center features. As the natural outcome of this other electronic devices that users can consolidates R&D departments for trend, Epson has come to focus on the reshape as they want. advanced electronic devices and related development of flexible devices that are 1 According to Epson research. production processes, and boasts a exceptionally thin, light and versatile. 2 SRAM (Static Random Access Memory): A type of string of successes in the fields of inkjet Along the way, Epson has amassed a host memory that does not require refreshing to retain data, thus enabling faster data access times. industrial application technology and of original technologies, including low- 3 Acronym for Surface Free Technology by Laser flexible devices. temperature polysilicon TFT technology Ablation/Annealing. SUFTLA is a registered using thin film formation, and SUFTLA3 trademark of Seiko Epson Corporation. technology enabling the transfer of TFT circuits to flexible substrates. Leveraging these and its other distinctive technolo- gies, Epson has created memory that enables the integration of all the circuit blocks needed for SRAM on a single chip. The result is a TFT-SRAM that operates
Exterior view of the Epson Innovation Center stably at high speed and at low voltage.
R&D Organization (As of July 1, 2006) ■ Corporate Head Office Research and Development
Intellectual Property Patent applications, establishment of issued patents Division
Corporate Research and Advanced R&D (themes aimed at creating a competitive advantage for Epson Development Division in the medium- to long-term) and R&D support for operating segments
Overseas Research Institutes (USA, U.K., etc.)
Development of next-generation display technologies including OLED materials Display Development Division and processing technologies, and low-temperature polysilicon TFTs Flexible TFT-SRAM
Production Engineering Production engineering development and innovation and Development Division
P Project Print head development projects
■ Research and Design Organizations of Operations Divisions Development of new products, R&D for the enhancement of product functions and performance, and development of production technologies
Seiko Epson Annual Report 2006 19 Development of A6-Size thanks to a memory function that Alignment Layer Technology Electronic Paper Using a ensures information is not erased from Using Inkjets Plastic Substrate the memory even if the power is turned In April 2005, Epson began shipment of In June 2006, at The Society for Infor- off. Maximum drive voltage even for a compact (0.6-inch) high-temperature mation Display international symposium editing information is just 6 volts, polysilicon (HTPS) TFT liquid crystal panel held in San Francisco, Epson announced showing that the display itself with XGA (1024 x 768) resolution that it had successfully developed A6-size consumes very little power. developed for use in 3LCD data front- (7.1 inches on the diagonal) electronic • The expanded screen size, from projectors. In forming the alignment layer paper using a plastic substrate. Below around 2 inches*2 in existing models to on the HTPS glass surface, Epson claimed are some of the key features of the elec- A6 size is evidence of potential for even another world first* by using inkjet tech- tronic paper developed by Epson. bigger screens in the future. nology to create the film. This inkjet-based • Leveraging proprietary SUFTLA For the display, Epson adopted an approach to alignment layer formation technology enables Epson to form low- electrophoretic display (EPD) format offers the following advantages compared temperature polysilicon (LTPS) TFTs on developed by US-based E Ink Corpora- to conventional production methods. a plastic substrate. This advantage tion*3. The basic mechanism involves using • Enables the use of non-contact meth- gives this electronic paper Quad-XGA voltage to move white and black particles ods for applying the alignment layer, with (1536 x 2048 pixels) resolution—the to display letters and images. a smoother alignment layer surface best in the world*1. This ensures that As Epson explores the possible allowing for more uniform display quality. even the smallest letters on a portable applications for this latest R&D success, •Reduces the time required at the initial display are fully visible. it will continue to move its R&D program production stage by eliminating the •A contrast ratio of 10:1 allows the new forward with the aim of establishing need for flexo plates used in conven- technology to attain the same levels commercially viable technologies. tional flexo printing, thus allowing of visibility as images printed on greater manufacturing flexibility. ordinary paper. 1 According to Epson research •When altering the production model 2 • Forming peripheral drive circuits with Epson prototypes type, reduces the amount of waste 3 E Ink Corporation also worked with Epson on joint LTPS-TFTs creates a simple structure development of a microcapsule-type EPD module solvent produced to nearly 5% of that with very few external terminals, used in the “Future Now” wristwatch unveiled in 2005. created when washing flexo printing resulting in a borderless flexible display, plates, contributing to improved envi- even with the drive circuits included. ronmental performance. •Data display does not require power,
A6-size (7.1 inches on the diagonal) electronic High-temperature polysilicon paper prototype (HTPS) TFT liquid crystal panel
20 Seiko Epson Annual Report 2006 For a number of years, Epson has and the joint development of ultra-high- agreement to promote research. In addi- been applying inkjet technology to manu- resolution OLED materials in collabora- tion to joint R&D, the collaboration will facturing methods that have led to the tion with Sumitomo Chemical Co., Ltd. encompass education and exchange pro- successful development of other previ- Test printing with prototypes developed grams, joint participation in fine art and ously announced firsts, such as a 40-inch using the OLED method yielded printed cultural events, contributions to local com- organic light-emitting diode (or OLED) letter quality better than that of the current munities and wider society, and environ- display, and a 20-layer, ultra-thin circuit laser printing method. The OLED is mental protection programs. board. However, the use of inkjet tech- formed through a process in which OLED Shinshu University has outstanding nology for applying the alignment layer material is applied directly onto a glass research and educational programs in the to this new HTPS marks the first time that substrate, making it possible for a single fields of nanotechnology, IT, the environ- industrial inkjet technology has been used substrate to have a linear light source, ment and life sciences. Besides its active for a full-scale commercial application. resulting in the formation of highly uniform engagement in the kinds of basic and long- images. This method also enables the term research initiatives difficult for corpo- *According to Epson research. creation of very small and thin print heads. rations to undertake, the university The printer market has seen steady aggressively promotes industry-academia Print Head That Uses an OLED Light Source growth in demand for more compact, partnerships aimed at commercializing its higher resolution, faster color printers in research results, or transferring technol- Setting its sights beyond displays, Epson recent years. Epson considers the OLED ogy to companies. Earlier partnerships is taking advantage of the distinctive method to be a promising technology for between Epson and Shinshu University characteristics of OLED display meeting these needs, and is thus stepping have seen the two collaborate on joint technology to develop non-display up R&D efforts aimed at commercialization. research projects, personnel exchanges, devices. One example is the develop- and student internships. Backed by this *According to Epson research ment of the world’s first* print head that track record, both parties decided to forge uses an OLED as a light source (hereaf- a stronger relationship of mutual coopera- Comprehensive Research ter, “the OLED method”), a new printing Agreement with Shinshu tion by inking an agreement that deepens technology that could eventually become University ties. This new agreement allows both par- standard in future Epson printers. ties to effectively utilize mutual resources, Enabling this development was the fusion In a move aimed at furthering their mutual while the promotion of advanced joint of printer and display technologies, both development, Epson and publicly funded research projects is expected to one day fields where Epson has long been active, Shinshu University made a comprehensive yield research results of global-level significance. Ultimately, the educational opportunities, cultural benefits, and business chances generated from this industry- academia partnership will enable Epson and Shinshu University to play an active role in the revitalization of local communities.
OLED method-based print head prototype Signing ceremony with Shinshu University in January 2006
Seiko Epson Annual Report 2006 21 Patent Strategies
Epson’s patent strategies aim to secure and maintain a portfolio of intellectual properties in each business and business domain that, in terms of both quality and substance, ranks among the top in the industry.
Quality and Quantity in Patent Filing Epson actively files patents not only in ■ Published Patents in Japan (2005) ■ U.S. Issued Patents (2005) the U.S. and Japan, but in leading mar- 1 Matsushita Electric Industrial Co., Ltd. 14,319 1 International Business Machines Corporation 2,972 kets in Asia and the rest of the world. As 2 Canon Inc. 9,286 2 Canon Inc. 1,837 a result, Epson maintained its strong 3 Seiko Epson Corporation 8,149 3 Hewlett-Packard Development Company, L.P. 1,801 position in global patent rankings in 2005, 4 Toshiba Corporation 6,959 4 Matsushita Electric Industrial Co., Ltd. 1,720 5 Sony Corporation 6,846 ranking third in issued patents in Japan, 5 Samsung Electronics Co., Ltd. 1,645 6 Toyota Motor Corporation 6,516 thirteenth in registered patents in the 6 Micron Technology, Inc. 1,561 7 Ricoh Company, Ltd 6,353 U.S., and ninth among foreign 7 Intel Corporation 1,551 8 Fuji Photo Film Co., Ltd. 5,405 companies in patents filed in China. 8 Hitachi, Ltd. 1,293 9 Sharp Corporation 4,944 Alongside this dynamic patent strat- 9 Toshiba Corporation 1,288 10 Hitachi, Ltd. 4,922 egy, Epson in 2005 initiated efforts for 10 Fujitsu Limited 1,168 11 Mitsubishi Electric Corporation 4,288 improving intellectual property quality col- 11 Sony Corporation 1,149 12 Nissan Motor Co., Ltd. 3,932 lectively known as the Brilliant Patent (or 12 General Electric Company 906 13 Denso Corporation 3,816 BP) program. Brilliant Patents refer to key 13 Seiko Epson Corporation 888 14 Sanyo Electric Co., Ltd. 3,814 patents that competitors in Epson busi- 14 Infineon Technologies AG 804 15 Fuji Xerox Co., Ltd. 3,550 ness fields find they must inevitably use. 15 Koninklijke Philips Electronics N.V. 767 16 Honda Motor Co., Ltd. 3,483 Each business has a target number of 16 Robert Bosch GmbH 758 17 Olympus Corporation 2,797 BPs that it must acquire and take direct 17 Fuji Photo Film Co., Ltd. 755 18 Fujitsu Limited 2,627 advantage of in its business strategies. 18 Microsoft Corporation 746 19 Matsushita Electric Works, Ltd. 2,507 19 Texas Instruments Incorporated 736 The goal is to further enhance Epson’s Nippon Telegraph and 20 competitive edge, while independently Telephone Corporation 2,444 20 Honda Motor Co., Ltd. 730 generating a consistent level of high Source: Epson, compiled from date released by the Source: IFI Claims Japan Patent Office. Shared patents are equally divided. earnings in each business. Put differ- Includes both published and republished patents. ently, the aim is for intellectual property to contribute more directly to earnings in each business, providing definitive support for achieving the goals of Epson’s Creativity and Challenge 1000 mid-range business plan.
■ Patents Filed in China (2005) ■ Patents Filed in Korea (2005) ■ Patents Filed in Taiwan (2005) 1 Samsung Electronics Co., Ltd. 3,159 1 Koninklijke Philips Electronics N.V. 1,569 1 Koninklijke Philips Electronics N.V. 848 2 Koninklijke Philips Electronics N.V. 2,602 2 Sony Corporation 1,009 2 Samsung Electronics Co., Ltd. 710 3 Matsushita Electric Industrial Co., Ltd. 2,530 3 Matsushita Electric Industrial Co., Ltd. 754 3 Intel Corporation 497 4 Sony Corporation 1,456 4 Microsoft Corporation 732 4 Sony Corporation 496 5 International Business 5 Seiko Epson Corporation 664 5 International Business Machines Corporation 1,213 Machines Corporation 449 6 Fujitsu Limited 587 6 LG Electronics Inc. 1,126 6 Seiko Epson Corporation 440 7 InterDigital Technology Corporation 462 7 Toshiba Corporation 1,075 7 Matsushita Electric Industrial Co., Ltd. 426 8 Sanyo Electric Co., Ltd. 414 8 Samsung SDI Co., Ltd. 1,052 8 Sanyo Electric Co., Ltd. 326 9 Toshiba Corporation 370 9 Seiko Epson Corporation 1,045 9 Toshiba Corporation 323 10 Thomson Corporation 351 10 Canon, Inc. 915 10 InterDigital Technology Corporation 318 Source: Korean Intellectual Property Office Source: State Intellectual Property Office of the Source: Taiwan Intellectual Property Office People’s Republic of China
* Rankings for China, Korea and Taiwan are for overseas companies.
22 Seiko Epson Annual Report 2006 The Dolphin Program eliminate counterfeit goods. To combat At the Local Commendation for Invention, Initiated in 2002, the Dolphin (Double the spread of counterfeit ink cartridges, a separate event for Japan’s Kanto region Leading Patent by Promoting High Epson has assigned a dedicated staff, also sponsored by the JIII in 2005, Epson Quality Innovations) program is tied to and invokes its patent rights in lawsuits took one of the event’s top honors, the the aforementioned patent strategy. to prompt “cease and desist” orders Minister of Education, Culture, Sports Consequently, the thematic focus of the against offenders. The company’s Science & Technology’s Award for its Dolphin program emphasizes the devel- worldwide, organizational drive also invention of pre-charge driven LCD equip- opment of critical technologies that extends to interdicting counterfeit goods ment (Japan patent #2669418). support either business expansion or at ports of entry. Epson’s 21st Century Invention Award- show promise for becoming core tech- winning manufacturing process for the nologies that will drive future business. External Awards for Epson production of OLED substrates was in- By powerfully backing R&D programs Epson’s invention of a manufacturing pro- vented through the company’s cultivation from an intellectual property perspective cess for the production of OLED of unique inkjet technology for the con- from the initial phases of development, substrates (Japan patent #3328297) was sumer printer market, enabling Epson to the Dolphin program helps Epson honored with the 21st Century Invention apply techniques for controlling the impact maintain one of the industry’s best intel- Award, the highest honor given in the sec- of microscopic ink droplets to the manu- lectual property portfolios at the commer- ond category of the 2005 National Com- facturing process for OLED displays. cialization phase of those same mendation for Invention. The event was Through this groundbreaking innovation, technologies. Guided by the research sponsored by the Japan Institute of Inven- Epson has cleared the way for the pro- themes chosen, Epson has used the tion and Innovation (JIII), with awards pre- duction of high-definition, OLED displays Dolphin program to conduct patent sented by Prince Hitachi-no-miya of using inkjet technology. searches, explore new inventions and Japan’s Imperial Family. In the award strategically file new patent applications. ceremony’s first category, Epson took an Since 2005, in addition to the award for its invention of technology for strategic searches of new inventions, the increasing the aperture ratio of active ma- Dolphin program has been expanded to trix LCD panels (Japan patent #2663932). further contribute to R&D and business. This has included offering patent infor- An Epson representative receives the 21st Century mation vital to the selection and direc- Invention Award from Japan’s Prince Hitachi-no-miya. tion of R&D themes; raising awareness Examples of Recent Lawsuits Related to Counterfeit Printer of intellectual property among inventors Ink Cartridges (As of May 20, 2006) to generate inventions superior in terms Date* Region Details and Outcome of both quality and substance; and May 2005 UK •Suit alleging infringement of Epson’s ink cartridge patent •Defendant: Environmental Business Products Ltd. disseminating data regarding patents •Outcome: Halt of import and sales and payment of compensatory damages to Epson. held by other companies. June 2005 USA •Suit alleging infringement of Epson’s ink cartridge patent •Defendant: Hong Kong-based Multi Union Trading Co., Ltd. and its US-based retail unit Dynamic Print USA, Inc. Epson’s Zero Tolerance •Outcome: Halt of import and sales and payment of compensatory damages to Epson. July 2005 China •Suit calling for “cease and desist” order due to infringement of Epson’s ink Stance on Counterfeit Goods cartridge patent •Defendant: China ConsumMall Technology (Shanghai) Co., Ltd. To safeguard the integrity of its trusted •Outcome: Halt of production and sales. October 2005 UK •Suit alleging infringement of Epson’s ink cartridge patent brand and protect consumers from dam- •Defendant: CybaHouse Ltd. ages caused by substandard counterfeit •Outcome: Halt of import and sales and payment of compensatory damages to Epson. February 2006 USA •Suit alleging infringement of Epson’s ink cartridge patent; brought to the products, Epson brings its intellectual International Trade Commission property rights to bear in the fight to •Defendant: 24 US-based makers of Epson printer-compatible ink cartridges •Outcome: Pending * Dates indicate time of settlement. However, the February 2006 case is still ongoing, and the date indicates the time of filing.
Seiko Epson Annual Report 2006 23 Implementing Trust-Based Management
Epson’s stance on corporate governance is embodied in its commitment to sustaining trust- based management. Along with its continuing efforts to improve corporate value, Epson has initiated a number of practices designed to reinforce management checks and balances and strengthen compliance to ensure highly transparent and sound management in the eyes of customers, shareholders, employees and other stakeholders.
Corporate Governance oversight from responsibility for opera- and for selecting candidates. The Com- tions permits Epson to pursue a business pensation Committee is charged with Basic Stance management style underpinned by faster defining the parameters of the remunera- Epson’s auditing system is based around decision-making. Accompanying these tion system and drafting policies govern- five statutory auditors. To ensure the changes, Epson has reduced the number ing directors’ remuneration. These independence of audits and increase of directors from seventeen to ten. Aside committees conduct extensive delibera- transparency, three of the five members from promoting more vigorous debate at tions in their respective areas, ultimately of the board of statutory auditors are meetings of the board of directors, this presenting their conclusions for consid- external statutory auditors. To heighten change has led to a system better able eration by the board of directors. audit effectiveness, statutory auditors to emphasize the checks required for attend sessions of the Corporate conducting sound management. Improving the Internal Strategy Council, the Corporate Manage- Directors’ terms have also been reduced Control System ment Meeting and other important from two years to one, giving greater Business Execution System business meetings. Statutory auditors weight to yearly corporate performance, Epson is developing an organization to also regularly examine approvals by clarifying directors’ accountability, and further ensure the proper and efficient management as well as other important ensuring they can be better assessed on execution of business. The company has decision-making documents. In addition, the results of the missions they have been outlined lines of authority and account- by holding regular meetings with internal assigned. While Epson currently has no ability across the entire Group, drafting auditors, the independent public accoun- outside directors, it is nonetheless inves- detailed regulations in this regard tant, and representative directors, the tigating effective systems that employ pertaining to each job description, the statutory auditors are able to directly such directors in a bid to further improve delegation of operational duties, and the assess the status of business operations. its corporate governance. management of affiliated companies. In April 2006, Epson conducted a review Epson also has an internal compli- Affiliated companies in particular must of its audit assistance staff system for the ance system in place that is designed to receive prior approval from the parent statutory auditors, resulting in the estab- prevent any potential legal or internal company for certain actions, which they lishment of a new Audit Staff Office. This regulatory violations within its operations. are then mandated to report. Affiliate step has further clarified the independence An internal audit office that reports actions meeting certain criteria will of the statutory auditors, while enhancing directly to the president regularly audits become agenda items for the parent the efficacy of the audits they conduct. operations, including those at Epson company’s board of directors, creating To ensure proper execution of its subsidiaries. The internal audit office a system for carefully overseeing busi- Creativity and Challenge 1000 mid-range evaluates the efficacy of governance ness operations. business plan, Epson has also reassessed processes, requests improvements At least once every three months, its management framework. To this end, where needed, and reports audit results those responsible for business opera- while retaining the statutory auditor to the president. tions must report to the board of directors system the company has employed to Epson has voluntarily established two on the following items: date, Epson adopted a system of committees specifically responsible for • Current business performance and the executive officers at its general meeting the appointment and remuneration of performance outlook of shareholders in June 2006. Separating directors. The Nominating Committee is •Risk management responsibility for decision-making and responsible for setting nomination criteria •Important matters concerning business operations
24 Seiko Epson Annual Report 2006 Safeguarding and Management of Compliance seminars for employees are also one of Work-Related Information Epson has drafted fundamental Epson’s in-house compliance education The safeguarding and management of regulations that delineate its basic stance tools. A deliberative body for discussing business information is carried out in ac- on compliance, and also has a well- compliance-related matters, under the cordance with company regulations re- defined compliance structure. As further supervision of the president, has also garding document management, proof of its commitment to implementing been established. Full-time statutory management approvals, contract man- trust-based management, Epson has auditors are among the body’s members, agement and other relevant regulations. established principles of corporate providing a system that enables auditors These and other documents are readily conduct, as well as a code of conduct to confirm the status of Epson’s compli- available for review by Epson directors for employees based on these principles. ance program. Furthermore, the and statutory auditors. The president bears ultimate accountability president regularly reports to the board for ensuring overall compliance at Epson, of directors on compliance-related with executives (directors) in each issues, formulating appropriate measures consolidated business and operating field as needed. responsible for compliance-based man- agement in their respective domains. As part of its organization for pro- moting compliance, Epson has set up a variety of compliance counseling options, including an in-house compliance hotline for compliance-related counseling and reporting possible violations. Web-based
Principles of Corporate Conduct (issued to employees in Japan)
Diagram of Epson’s Internal Control System
General Shareholders’ Meeting
Elect Report ElectSubmit/Report Elect Audit Audit Board of Directors Independent Public Accountant
Proposal/Report Elect Report Nominating Committee Audit Compensation Committee Proposal/Report Statutory Representative Director Report Auditors’ (President) Corporate Strategy Council Meeting Internal Audit Trust-Based Management Cooperate Office Executive Officers and Promotion Meeting Presidents of Affiliated Companies Business Audit Operations Crisis Management Committee Business Units and Affiliates Corporate Management Meeting
Audit Staff Office Various Strategy Councils
Seiko Epson Annual Report 2006 25 Risk Management Audit System Disclosure Framework Epson has outlined fundamental Statutory auditors, guided by company regulations that form the basis of its regulations concerning auditors and In meeting its obligation to explain the system for risk management. These are audit procedures, are authorized to company’s actions to all stakeholders, accompanied by a well-defined risk demand hearings from directors and Epson discloses corporate data in a management framework and detailed other key personnel whenever such are timely, accurate, proper and fair manner. risk management procedures. Overall deemed necessary in the execution of For information aimed at investors and responsibility for risk management lies their audit duties. shareholders, Epson has a dedicated with the president, with executives each Statutory auditors are authorized to Investor Relations Department, which is accountable for risk management in their attend sessions of the Corporate Strat- responsible for issuing shareholder- respective consolidated business area or egy Council, the Corporate Management oriented publications, holding explana- operational field. Meeting and other important business tory business presentations and other A deliberative body has also been meetings. Statutory auditors are thus in duties. The goal here is to promote established under the president for a position to conduct their audits with the greater understanding of Epson’s discussing risk management issues. same level of information as directors. operating results and management strat- When major issues arise, the president Epson’s statutory auditors also regularly egies to ensure that its shares are is able to lead the entire company in review important documents regarding appropriately valued in the market. mounting a swift first response, in line with management decision-making. In addition to reports of consolidated Epson’s predefined crisis management Epson has established and assigned financial highlights, securities reports and program. The president regularly reports specialized personnel to an Audit Staff other mandatory filings, Epson voluntarily to the board of directors risk manage- Office to assist the statutory auditors in produces a number of publications, ment, formulating appropriate measures their duties. The board of statutory audi- including its annual report, shareholder as needed. tors is consulted regarding transfer and newsletters, and materials from its evaluation for personnel assigned to this business presentations. Moreover, Risks Managed by Epson office. Statutory auditors also hold regular presentations and audio voiceovers Compliance discussions with the internal audit office made at earnings announcements can Management and independent public accountant in be easily accessed in the IR section of their commitment to enhancing the efficacy Epson’s corporate website. of their audits. In addition, by holding regular meetings with representative directors, the Management Risk statutory auditors are able to directly assess • Leakage of Political/ sensitive the status of business operations. information Economic/ • Crime against Social Risks company • Product liability • Country risk • Quality Incidents
Risks from Accidents/ Natural Disasters • Damage from disasters • Computer system crashes
26 Seiko Epson Annual Report 2006 Epson actively convenes a range of Environmental Activities law for its end-of-life PCs from corpo- presentations. These are not merely rate customers since 2002, and from limited to quarterly earnings presenta- Environmental Management households since 2003. The Company tions, but include explanations of Epson’s Epson’s environmental management is has also recovered and recycled since business operations and tours of its underpinned by the following Environ- 1999 end-of-life printers, projectors, and production plants and other facilities. mental Philosophy: Epson will integrate POS systems on a voluntary basis, and During the fiscal year ended March 31, environmental considerations into its has proactively sought to reuse metals 2006, Epson held presentations on corporate activities and strive to meet and plastics collected in the process. strategies in the company’s inkjet printer high conservation standards in fulfilling Epson’s recycling rate for items recov- business, and offered tours of its LCD its responsibilities as a good corporate ered from the Japanese market is 69%. and printer production sites. citizen. Specific environmental policies include creating and providing Earth- Europe In accordance with Europe’s friendly products; transforming all Waste Electrical and Electronic Equipment processes to reduce the burden on the (WEEE) directive, manufacturers have environment; recovering and recycling been required since August 2005 to used products; sharing environmental develop mechanisms and bear the costs information and contributing to regional for the recovery and recycling of electrical and international conservation efforts; and electronic equipment. The effort to and continually improving the environ- bring domestic laws in line with the WEEE mental management system. directive continues to move forward in EU By proactively disclosing information countries. As Epson adapts to the mecha- about its environmental programs and nisms being developed, the company is achievements to the local and global providing information to cooperating community, Epson pursues its environ- recycling professionals in the countries mental program in partnership with local where it operates. While keeping a close communities. In this way, Epson aims to watch on emerging legal changes, Epson, be one of the leading environmental com- working primarily through its sales panies in every region where it operates. subsidiaries in Europe, will remain commit- ted to these and other recycling actions Product Collection and going forward. Recycling Initiatives Japan Under the Law for Promotion of Effective Utilization of Resources, manu- facturers are required to collect and recycle PCs and small secondary batteries. Epson has complied with the
The IR section of Epson’s corporate website: http://www.epson.co.jp/e/IR/ investor_relations_index.htm
Seiko Epson Annual Report 2006 27 Ink Cartridge Collection Corporate Citizenship In each country where it operates, this through the Bellmark Program philosophy guides Epson’s efforts to Initiatives to wed Epson’s cartridge col- Basic Policy for Social develop closer ties with local communi- lection drive with the Bellmark program Contributions ties. Through its activities, Epson empha- in Japan have moved forward since Epson has formulated a Philosophy for sizes the importance of finding ways to 2004. First, special collection boxes for Philanthropy and Giving that echoes the leverage the technological capabilities used ink cartridges from home and sentiment expressed in its Management and expertise that support its operations school are placed in schools* that have Philosophy, as well as a related policy to give something back to society. signed on to take part in the collection outlining key citizenship activities. As a Looking ahead, Epson hopes to further drive. Once full, these boxes are retrieved good corporate citizen, Epson strives to deepen communication with society out- by Epson cartridge collection centers, coexist in harmony with the community, side its walls. To this end, the company and a Bellmark point certificate is issued actively promoting social contribution is devising a system that will facilitate based on the number of cartridges programs alongside Epson employees participation in social programs by indi- collected. These certificates are then sent who, as local citizens, are also committed vidual employees by, for example, by the school to the Bellmark Foundation. to helping build a sustainable society. making it easier to take time off for Identical in usage to ordinary Bellmark Education, culture and the arts, volunteer work. points, these points can be used toward community events, environmental the purchase of educational equipment. conservation, and public welfare and In the future, Epson hopes to continue support for the needy comprise the five actively promoting initiatives like cartridge key activity areas stipulated in the recycling that demonstrate its concern for Philosophy for Philanthropy and Giving. the environment and, at the same time, enable it to lend support to education.
* Approximately 7,800 schools participated in this program as of March 31, 2006.
Flowchart of Epson’s Bellmark Activities
Products eligible for collection School contacts Used ink cartridges for collection center Epson inkjet printers, Participating school and used laser toner cartridges
Collection center Certificate Cartridges Pickup of go to school Bellmark point Home collected cartridges collection boxes certificate issued
28 Seiko Epson Annual Report 2006 Educational Support Tree-Planting Programs for Cambodia Epson has been involved in tree-planting The Seiko Epson Labor Union, in coop- programs in Indonesia, China and other eration with the Shanti Volunteer parts of the world where it operates. Association (SVA), provides support for Since 2002, Epson has supported the education of Cambodian children via research efforts by Japan’s Shinshu Uni- the union’s social contribution fund. The versity in China aimed at reforesting union has so far helped build three wastelands in the Inner Mongolia Autono- elementary schools in Cambodia: Tonle mous Region and Henan Province. With Neam Primary School in Kampot Province, test trials having already begun to yield Phum Kor Primary School in Kampong results, plans are under way to apply this Chhnang Province, and Prey Tup Primary reforestation technology in similar spots Refer to Epson’s Sustainability Report for School in Kampong Thom Province. in other regions. Meanwhile, Epson’s more information regarding Epson’s environ- Since the fiscal year ended March 31, tree-planting on the island of Kalimantan mental and social contribution activities. The report can be found online at: 2006, the union has also been donating in Indonesia have entered their sixth year; http://www.epson.co.jp/e/community/ picture books from Japan with translated mahogany trees planted in the program’s community_index.htm Khmer-language text pasted in, with first year have since grown to 7 to 8 * Epson Sustainability Report 2006 will be published union volunteers traveling to Cambodia meters in height. in August 2006. to personally present the books to Having positioned harmony with the schoolchildren. As part of additional natural environment as a key manage- support for Cambodia’s educational ment issue, Epson plans to maintain its environment, the union, in addition to the active role in tree-planting programs. donation of more picture books, will focus on providing support to foster the training of librarians and educators for three years starting from the fiscal year ending March 31, 2007.
Cambodian schoolchildren and members of the The experimental cylindrical block technique being Mahogany trees planted by Epson Seiko Epson Labor Union used in Henan Province, China
Seiko Epson Annual Report 2006 29 Management Topics
Commencement of fabrication technology to bolster overall Toyocom’s core competencies in optical Operations at Epson technical prowess. Meanwhile, the ben- devices are optical image correction Toyocom Corporation efits of faster product development have filters for digital cameras, and basic com- Epson Toyocom Corporation (Epson already led to the announcement of prod- ponents for optical pickups found in DVD Toyocom), a new company integrating ucts that capitalize on synergies. recorders and other equipment. Bringing the Company’s quartz device business Following close on the heels of the these optical device operations together and Toyo Communication Equipment quartz device business integration, has now made it possible to share more Co., Ltd. (Toyo), commenced full-scale Epson integrated its optical device efficiently markets, technologies, devel- operations on October 1, 2005. operations with those of Epson Toyocom opment resources and other assets Quartz devices serve an important on April 1, 2006. Optical technology has held by both companies. role as key components for wireless seen growing demand for greater In implementing its 3D Strategy going communication equipment, PC clock precision, driven by the push for shorter forward, Epson Toyocom will push for the functions and other digital IT equipment. wavelengths and higher speeds, as well horizontal development of its timing, Integrating Epson’s strengths in timing as the spread of broadband. Many sensing and optical device operations, devices for the consumer market, an believe this trend is ushering in an era along with the aggressive vertical offshoot of its watch business, and where market competitiveness will be development of increasingly sophisti- Toyo’s core competencies in devices for largely determined by stronger technology cated product propositions. In bringing industrial applications, has helped the development capabilities. Epson’s optical proposals for more efficient products to companies create complementary device business has strengths in optical the global marketplace, Epson Toyocom product lineups and production facilities. components for 3LCD projectors, in is aiming to become the world leader in The integration has leveraged the respec- curved surface treatment technology quartz devices. tive strengths of the two companies in honed in the manufacture of plastic cor- areas such as volume production, rective lenses, and in other sophisticated microfabrication, and high-precision technological capabilities. Among Epson
Epson Toyocom Business Strategy
Becoming the World Leader in Quartz Devices We will create world-leading crystal devices by cultivating and combining our core technologies of 3D Strategy timing devices (TD), optical devices (OD) and sensing devices (SD).
Modularization Timing Devices These electrical devices keep the correct time and provide the critical (Vertical development) (Vertical Higher added value timing (or “clock”) necessary for high-speed data transmission. (Example, Quartz crystal units, oscillators) Timing Devices (TD) Optical Devices These devices are used primarily as optical filters for image correction in Optical Devices (OD) digital cameras and in optical pickups in DVD drives. (Example, Optical low pass filters) Sensing Devices (SD) Sensing Devices Higher added value These devices convert quantifiable physical phenomenon (example, (Horizontal development) angular velocity, temperature, pressure) into electrical signals. (Example, Gyro-sensors, heat sensors)
30 Seiko Epson Annual Report 2006 Sponsorship of the Helsinki new limits meshes perfectly with Epson’s best flatbed photo scanner, best A4 World Championships in own corporate ethos of creativity and multifunction photo printer, and the Athletics as Official IT Partner challenge. Sponsorship also gives the best printing technology categories. Epson sponsored the 10th IAAF* World Epson name added exposure to people TIPA is comprised of 31 magazines Championships in Athletics, held from worldwide, providing an excellent oppor- from 12 countries across Europe that August 6 through August 14, 2005 in tunity to build on a familiar corporate mainly specialize in camera and video Helsinki, Finland, as an official IT partner image already associated with reliability topics. Each year, TIPA selects from of the event. Epson has been responsible and peace of mind. Epson plans to con- among all the photo and imaging products for collecting recorded times, distances tinue its sponsorship when the World released in Europe, presenting awards to and other data and information vital to Championships come to Osaka in 2007 those judged to be superior products. the event since its involvement in the Ath- and Berlin in 2009. Over the years, Epson has earned a ens Championships in 1997. Epson also *IAAF: International Association of Athletic Federations reputation for excellence in the market provides Internet and print media services for printers, scanners and other imaging to participants as part of its support for equipment, as well as for advanced this premier track and field competition. Winner in Three Categories at imaging solutions that integrate these Two principal reasons drive Epson’s the TIPA Awards 2006 devices. Going forward, Epson will continue sponsorship of the World Championships The Epson Perfection V750 Pro flatbed to explore new possibilities for expanding and other sporting events. The first is a scanner, the Epson Stylus Photo the digital photo market in the drive to desire to be part of an event that RX640 all-in-one printer, and Epson deliver advanced products and services. transcends language, ethnicity and UltraChrome K3 ink technology each national borders and has the power to won awards at the Technical Imaging excite people the world over. Secondly, Press Association (TIPA) European the drive that athletes show in attempting Photo and Imaging Awards 2006. to beat records and push themselves to Epson products took top honors in the
Epson Perfection V750 Pro
A scene from the Helsinki World Championships Epson Stylus Photo RX640 An inkjet printer featuring Epson UltraChrome K3 ink in Athletics.
Seiko Epson Annual Report 2006 31 Epson at a Glance
Proportion of sales* Net sales Operating income (loss) (Year ended March 31, 2006) (Billions of yen) (Billions of yen) Information-Related Equipment 1,000 100
800 80
600 60 % PictureMate 500 60.2 400 40 (small photo printer)
200 20
0 0 2002 2003 2004 2005 2006 2002 2003 2004 2005 2006
EMP-TWD1 (home projector)
Electronic Devices
600 50 40 Panel featuring Photo Fine 500 Chromarich technology for a 30 400 wide color gamut 20 300 32.5% 10 200 0 –10 100 –20 High-temperature 0 –30 2002 2003 2004 2005 2006 2002 2003 2004 2005 2006 polysilicon TFT LCD panel
Precision Products
The Seiko Brightz 100 5.0 SAGZ007 world-time 80 radio-controlled watch 2.5
60 % 0 5.3 40
–2.5 20
0 –5.0 2002 2003 2004 2005 2006 2002 2003 2004 2005 2006 Six-axis vertical articulated robot ProSix
Other
2.0%
* The proportion of sales is calculated exclusive of eliminations and corporate.
32 Seiko Epson Annual Report 2006 Main Businesses Major New Products and Developments
•Printers: Printers and related supplies, color image scan- • In the printer business, Epson launched the sale of professional-use printers ners, mini-printers, POS systems and related products, pre-loaded with its new Epson UltraChrome K3 pigment inks, enabling these and other products printers to offer stable grayscale balance, precise color control and smooth •Visual instruments: 3LCD projectors, large LCD projection tone transitions. Epson commenced sales of inkjet printers for high-quality TVs, LCD monitors, label writers, and other products photo printing, using a process that combines photographic paper, for a beau- •Other: PCs and other products tiful finish, with a number of key technologies. These include auto-correction for backlighting and color blurring when photographing people, and a new image-rendering technology that allows users to print in lifelike colors, as well as archival-quality ink technology. • In visual instruments, Epson brought to market a home projector with an integrated DVD player and speaker system, in line with its ongoing pursuit of products that are easy to use and set up.
•Displays: Small- and medium-sized LCDs, high- • In the display business, Sanyo Epson developed LCDs equipped with its Photo temperature polysilcon TFT-LCD panels for 3LCD Fine Chromarich and Photo Fine Vistarich technologies. Panels with Photo projectors, and other products Fine Vistarich allow viewing of images along a 180-degree viewing arc with • Semiconductors: CMOS LSIs and other products excellent contrast and almost no change in color. Combined with Photo Fine •Quartz devices: Crystal units, crystal oscillators, and Chromarich technology, viewers can enjoy vibrant still and moving images. other products • In quartz devices, Epson Toyocom Corporation, a company integrating the quartz device operations of Epson and Toyo Communication Equipment Co., Ltd., began operating on October 1, 2005. (For more details, refer to “Management Topics” on page 30.)
•Watches: Watches, watch movements, and other products • In watch operations, Epson, in collaboration with Junghans Uhren GmbH of •Optical devices: Plastic corrective lenses and other products Germany, developed watch movement technology that can correct itself by • FA products: Horizontally articulated robots, IC handlers and receiving radio signals in three different regions across the planet. Epson other products brought its strengths in high-precision processing and low-power consumption device technologies to bear in this joint development project, leading to the slimmer gears and more compact electronic devices that enabled development of a multifunctional watch with a thickness of just 3.5 millimeters. • In factory automation products, Epson enhanced its lineup of six-axis vertical articulated and compact industrial robots for high-speed, high-precision tasks.
•Intra-Group services, business incubation, and others • In intra-Group services, Epson subsidiaries continue to develop a range of services for the Epson Group. •Among its business incubation projects, Epson is fostering a variety of busi- nesses with commercial potential, and is involved in a number of promising R&D projects. (Refer to Research and Development Strategies on page 18 for more information.)
* Product names and specifications vary among markets.
Seiko Epson Annual Report 2006 33 Principal Subsidiaries and Affiliates
(As of March 31, 2006)
Company Name Location Main Business