TikTok details Blue V Enterprise IKEA opens world's first NT$100 store in Taiwan Account benefits In mid-December 2018, Swedish giant IKEA opened the world's first IKEA 100-yuan store adjacent to Taipei's Tonghua Night Market. The price of goods on offer at the approximately 100 square meter store no more than NT$100 (about RMB20). At the end of December, IKEA opened a second 100-yuan store at the TikTok Advertising Assistant recently officially Fengjia Night Market in Taichung. introduced the Blue V Enterprise Account. In Both are pop-up shops and will addition to official certification, TikTok Blue V operate until the end of April 2019. Enterprise Account holders can enjoy the rights of certified nickname search priority, Although all regular IKEA stores publish 60-second long videos and create carry over 1,000 items that sell for challenge campaigns. less than NT$100, these are scattered throughout the shops. The 100-yuan store brings them together Enterprise accounts can add official websites, under one roof. In addition to household products, the first floor of the preferential activities and other information to Fengjia Store also features a take-out section, offering ice cream, hot increase followers. TikTok also provides dogs and other IKEA signature snacks, while there is a children's play analysis and management functions for better area on the second floor. management. The Blue V enterprise member can also view their click numbers, shopping The shop walls prominently display the "yuan" symbol as a backdrop for carts and merchandise windows, etc., and shopper selfies, along with the slogans "Low price creates value" and also view competitor data as well as the "Anyone can afford it", Although IKEA has always regarded “affordable” performance data of particular KOLs as how as one of its core brand values, the venture represents a bold attempt to they are driving sales. grab shopper attention in these famously noisy night markets.

Tmall supermarket announces change to its model

The Tmall supermarket business group recently announced it was transforming its business model from solely consignment sales to a "Consignment” and "Production and Sales" parallel model.

The so-called "Consignment" method means Tmall Supermarket accepts the entrustment of the brand or the merchant and sells merchandise on its behalf. The two parties clearly specify the name, quantity, unit price and commission of a consignment in advance. Ownership of the consignment remains with the brand or merchant. “Production and Sales” means Tmall Supermarket purchases goods directly from the brand, and ownership of goods rests with Tmall.

This means Tmall Supermarket has assumed control its own operations. Li Yonghe, President of Tmall Supermarket Business Group, said the parallel approach will improve the service capabilities required by the majority of brands and merchants. In future, brand parties and merchants can choose the cooperation method that best suits them. In addition, Tmall has promised that commission fees will be unchanged in 2019. Johnson & Johnson will begin Chinese expansion of CS channels in 2019

In a Chinese cosmetics market with huge growth potential, CS (cosmetic franchise stores) channels are fast becoming the new competitive territory for major FMCGs. In 2019, Johnson & Johnson’s (J&J) consumer goods segment, which focuses on beauty and skincare, will continue to expand in the space. Newly introduced American natural hair care brand OGX (蔻吉丝) will become another brand of Johnson & Johnson to enter the CS channel. In 2018, Johnson & Johnson opened 1,000 CS stores. This will continue to increase in 2019. The Neutrogena and Dr.Ci: The Labo brands have a target of about 3,000-3,500 stores.

Amazon to take the next step in its Whole Foods strategy in 2019

Soon after acquired in 2017, it began offering discounts to Amazon Prime members as well as selling Amazon devices in stores. In 2018, Amazon introduced free grocery delivery for Prime members at select locations and allowed online shoppers to pick up orders at their nearby Whole Foods location. 2019 could be the year Amazon starts building new Whole Foods locations. The company is planning stores in suburban sites in the Colorado/Rocky Mountains region, according to a Wall Street Journal report. The new stores will be bigger than the average Whole Foods outlet, providing more space for Amazon to store additional products and offer online order pickup services. This is a key synergy sought at the time of the acquisition and one that can enable Whole Foods to expand to more locations.

Companies from P&G to Unilever are overhauling product packaging to optimize for eCommerce delivery

In order to eliminate wasted resources caused by excess packaging, P&G has designed its Tide Eco-Box in the US market to transport it as efficiently as possible from production site to retailer warehouse to the consumer's door. The name 'Eco-Box', emphasizes the “environmental protection” qualities of eCommerce. The new packaging will have a smaller transportation footprint, as when it comes to shipping via online retail channels, the outer box is no longer necessary.

This form of straight-through packaging is suitable for Amazon's packaging program roll-out, which will be compliant with various retailer certifications, including the ISTA 6A-SIOC and ISTA 3A industry standards.

Similarly, Unilever CEO Joey Bergstein also mentioned that Seventh Generation, the Unilever PLC division that manufactures plant-based products, has changed its packaging in recent months after talking to Amazon about improving profitability. The company has developed a new product package, where the lightweight packaging is five pounds lighter than the previous version, with a cap that can measure the precise amount of product for a single wash, making it more suitable for sale on Amazon and other eCommerce platforms.

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