The Intercultural Potentials of Intangible Cultural Heritage in Korea: Existentializing Experience and Creative Economy
Original scientific paper Received: 21 February 2014 Accepted: 25 March 2014 DOI: 10.15176/vol51no108 UDK 39:338(519) The Intercultural Potentials of Intangible Cultural Heritage in Korea: Existentializing Experience and Creative Economy SNJEŽANA ZORIĆ and KIM SANG HUN Hankuk University of Foreign Studies, Seoul In this paper we want to thematize intangible cultural heritage under the aspects- of its protection and representative function in promoting Korean culture around the world. We are further interested in its implementation within the newly pro moted concept of creative economy aiming at the self-sustainability of the Korean economy and the creation of new jobs. Korean heritage is seen as a pragmatic tool for the realization of this goal, offering various cultural experiences to the tourists looking for authentic existential experiences, or to Koreans who are willing to learn their own culture anew. In addition, in the intercultural domains, where various encounters between Korean and Western artists are taking place, we are witnessing diverse con-creative processes leading to new artistic and cultural forms that are more attractive to the young Korean audience, lacking immediateSeoul Intangible experience Cultural of the Heritageold Korean Center tradition. We substantiateNori Madang our thesis through several examples of small case studies in Buddhist temples, the Confucian Academy, and on the performance ground. Key words: ICH, interculturality, authenticity, experience, creative economy 1 Arirang TV 2 In a recent interview that was aired on the Korean Korea network, Culture Kimand Hye-in,Art 2014 chief researcher of the Korea Culture and Tourism Institute (KCTI) spoke about the culture and art trends in a project called .
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