USC Annenberg School for Communication

he Annenberg School for Communication, established in 1971 through the generosity

of Ambassador Walter H. Annenberg, offers a wide range of instructional and research Tprograms through its Schools of Communication and Journalism. Entertainment, technology and global trade are powerful forces in the world today, and the Annenberg School, located in a “multimedia mecca” (the National Science Foundation has desig- nated USC as the country’s primary multimedia research center), plays a vital role in the growth of all three areas. USC Annenberg programs combine a policy-oriented focus with cutting-edge research and teaching, and the school is providing leadership in areas ranging from the quality of civic discourse, to journalism ethics, to global communication. The opportunities are boundless, and USC Annenberg aims to link its programs to cultural, political, technological and social devel- opments around the world.

With a state-of-the-art online electronic newsroom and digital editing equipment for radio and USC Annenberg prepares students for a range of television news production, the School of Journalism is at the forefront of efforts to prepare stu- influential careers and a lifetime of intellectual engagement. Matthew Ott, a broadcast dents for the new information age, while maintaining the highest ethical standards of journalistic journalism and cinema production double practice. The School of Communication’s experiential learning laboratory facilitates interactive major, directs a three-program block of live TV for Trojan Vision, USC’s student-run television exploration and simulation of the many aspects of communication. Students examine the processes station. Guests have included director George and effects of discourse occurring in interpersonal, cross-cultural, public, international, organiza- Lucas, actor Jason Lee and singer Fiona Apple. tional and mass media contexts.

USC Annenberg alumni fill top posts throughout the communication and media industries — including television, radio, newspapers, telecommunication, multimedia, advertising, public relations and pub- lishing — as well as in government, education and nonprofit agencies around the world. Through active involvement with USC Annenberg, alumni remain an invaluable resource to students and faculty.

Annenberg faculty are prize-winning journalism professionals and renowned communication scholars who are distinguished by their teaching and research excellence. Their enthusiasm and expertise in these dynamic fields challenge and inspire USC Annenberg students and prepare them to become the communication leaders of tomorrow. 454 USC Annenberg School for Communication

Administration Rebecca Avila, M.P.A., Associate Dean, Geoffrey Cowan, LL.B., Dean Administration

Thomas A. Hollihan, Ph.D., Associate Dean, Stacey Dunn, M.B.A., Associate Dean, Finance Faculty and Academic Affairs Janet Fulk, Director, Strategic Initiatives Martin H. Kaplan, Ph.D., Associate Dean, Programs and Planning

School of Communication

USC Annenberg School Assistant Professors: Hernan Galperin, Ph.D.; Degree Programs for Communication 305 Kwan Min Lee, Ph.D. The School of Communication offers pro- (213) 740-0900 (academic inquiries) grams of study leading to a B.A. in Commu- (213) 740-3951 (administrative) Clinical Professor: Robert Scheer nication; minors in Communication and the FAX: (213) 740-8036 Entertainment Industry, Interactive Media Email: [email protected] Clinical Associate Professors: Colleen M. and the Culture of New Technologies, Keough, Ph.D., Rebecca Weintraub, Ph.D. Global Communication, Health Director: Larry Gross, Ph.D. Communication, Professional and Managerial Research Associate Professor: Ute Ritterfeld, Communication, Communication Law and Associate Director: Abigail Kaun, Ph.D. Ph.D. Media Policy, Cultural Studies and Interdisciplinary Law and Society; a progres- Faculty Senior Lecturers: Daniel Durbin, Ph.D.; sive B.A. in Communication/Master of Wallis Annenberg Chair in Communication Christopher Smith, Ph.D.; Alison Trope, Communication Management; an M.A. and Technology and Society: Manuel Castells, Ph.D. Ph.D. Ph.D. in Communication; an M.A. in Global Communication; a Master of Communication Professors: Jonathan D. Aronson, Ph.D.; Adjunct Faculty: John Cooke, Ph.D.; David Management and a Master of Public Sandra Ball-Rokeach, Ph.D.; Manuel Castells, Damus, J.D.; James Loper, Ph.D.; Donna Diplomacy. The Master of Public Diplomacy Ph.D.; Peter Clarke, Ph.D.; Michael J. Cody, Mitroff, Ph.D.; Michael Overing, J.D.; Kelton combines the resources of the Annenberg Ph.D.; Nicholas Cull, Ph.D. (Chair, Public Rhoads, Ph.D.; Nancy Snow, Ph.D.; Jonathan School for Communication and USC Diplomacy); Janet Fulk, Ph.D.; G. Thomas Taplin; Tracy Westen, J.D. College’s School of International Relations. Goodnight, Ph.D.; Larry Gross, Ph.D.; The Communication Management Program Thomas A. Hollihan, Ph.D.; Margaret Emeritus Professors: Walter R. Fisher, Ph.D.; has established dual degree programs with McLaughlin, Ph.D.; Lynn C. Miller, Ph.D.; William H. Perkins, Ph.D. the USC Gould School of Law and Hebrew Peter R. Monge, Ph.D.*; A. Michael Noll, Union College. Ph.D.; Peter Vorderer, Ph.D. Director, Norman Lear Center: Martin H. Kaplan, Ph.D. Associate Professors: Sarah Banet-Weiser, Ph.D.*; Francois Bar, Ph.D.; James R. *Recipient of university-wide or school teaching award. Beniger, Ph.D.; Andrea Hollingshead, Ph.D.; Randall Lake, Ph.D.; Sheila T. Murphy, Ph.D.; Stephen O’Leary, Ph.D.; Patricia Riley, Ph.D.; Kenneth K. Sereno, Ph.D.*; Stacy Smith, Ph.D.; Douglas Thomas, Ph.D.

Undergraduate Degrees

The School of Communication offers pro- another discipline or a minor to complement Admission grams of study leading to a B.A. degree and the major. Through careful planning, students Admission to the School of Communication minors in Communication and the Entertain- can complete these options within four years. is competitive. Fall 2005 incoming freshmen ment Industry, Interactive Media and the had an average GPA of 4.07 with a combined Culture of New Technologies, Global Com- Students must consult with an undergraduate SAT score over 1340. Transfer students have munication, Health Communication, Profes- academic advisor at least once each semester averaged over a 3.66 GPA. sional and Managerial Communication, and to explore course selections within the major, Communication Law and Media Policy. the minor, general education offerings and Many communication majors pursue, with the electives. school’s encouragement, a double major with Communication Undergraduate Degrees 455

Students who wish to declare communication COMM 204* Public Speaking 4 They are not mutually exclusive, nor do they as their major may apply in three ways: COMM 301L Empirical Research in exhaust the curriculum; rather, they represent (1) entering freshmen and transfer students Communication 4 partially overlapping areas of unusual depth. must meet the criteria set by USC and the COMM 322 Argumentation and Students may specialize in one of these areas School of Communication for admission; Advocacy 4 or may design individual programs of study by (2) current USC students need to have choosing other combinations of electives that 32 units completed at USC with a minimum ELECTIVES UNITS best meet their needs and career objectives. GPA of 3.0; (3) transfer students need to Six 300-400 level COMM courses 24 Relevant courses for the clusters are posted have 16 units at USC with a minimum on the Annenberg School for Communication 3.0 USC GPA to apply. The 3.0 GPA is a Web site (ascweb.usc.edu). minimum standard and does not guarantee *Can be used to meet core requirement only if taken admission. during freshman or sophomore years. Students admit- Media, Law and Politics Option: This option is ted into the communication major with junior or designed for students who are interested in For current USC students, the application senior status may use COMM 204 to fulfill core careers in government and public service, period is the first week of classes each fall requirement if it is taken during the first complete the law, and political and legal consulting, as and spring semester. No applications will be semester as a major. well as advanced graduate study. Students accepted after the first week of classes. examine communication processes in the Students must maintain a minimum 2.0 over- public sphere and learn how to participate Students who have not been admitted to the all GPA in their upper division course work. competently in these practices. Courses communication major or one of the minors No more than 8 upper division elective units emphasize the role of persuasion in the polit- may complete a maximum of 20 communica- may be taken prior to completing successfully ical and legal processes; the techniques used tion (COMM) units at USC. No further COMM 200 and COMM 201. Further, no by individuals, institutions and social move- communication course work may be taken more than 16 upper division elective units ments to influence public affairs; the history, until the student is admitted. Students who may be taken prior to completion of the entire design, implementation and evaluation of complete the maximum number of units core. No more than 4 units of COMM 380 political campaigns; the role of public opin- without gaining admission to the school may be counted toward the department major. ion; ethical issues in public communication, will be advised to select another major. The School of Communication is committed including the influence of media in the polit- Students are encouraged to contact the to ensuring that all declared communication ical and justice systems, the role of the First Annenberg Student Services Office, ASC majors follow the necessary requirements. Amendment and the changing nature of 140, (213) 740-0900, for advisement on com- Mandatory advisement is required of all com- freedom of expression in a mass-mediated munication admission criteria and major munication majors each semester prior to reg- environment, and problems of public requirements. In certain cases when admis- istration. All students taking communication participation. sion to the Annenberg School is unlikely, classes are held to the highest academic students may be referred to the Office of integrity standards and may be denied admis- Organizational and Interpersonal Communication College Advising, CAS 120, (213) 740-2534, sion or have admission revoked as a result of Option: This option is most relevant to stu- to consult with an advisor to select another conduct violations. dents interested in careers in business, man- major. agement, human resources and development, Qualified non-majors (generally, students with corporate communications, and consulting, The Bachelor of Arts in Communication junior/senior status, a minimum 3.0 GPA and as well as advanced graduate study. Courses General Education Requirements a declared major elsewhere at the university) emphasize: interpersonal communication The university’s general education program pro- with appropriate academic preparation may processes that affect and reflect personality, vides a coherent, integrated introduction to the be permitted to enroll in communication elec- motives, beliefs, attitudes and values; com- breadth of knowledge you will need to consider tives without fulfilling prerequisite require- munication’s role in the development, main- yourself (and to be considered by other people) ments. Application for a waiver should be tenance and disintegration of social, family a generally well-educated person. This new made to an undergraduate advisor. and intimate relationships; managing inter- program requires six courses in different cate- personal conflict; communication between gories, plus writing, foreign language and diver- Academic Integrity Policy superiors and subordinates and in teams; sity requirements, which together comprise the Since its founding, the USC School of communication’s role in determining organi- USC Core. See pages 60 and 229 for more Communication has maintained a commitment zational culture; managing information in information. to the highest standards of ethical conduct organizations; and the role of information and academic excellence. Any student found technology in processes of globalization. Course Requirements responsible for plagiarism, fabrication, cheat- REQUIRED COURSES UNITS ing on examinations, or purchasing papers Communication and Culture Option: This COMM 200 Communication as a or other assignments will be reported to option will be attractive to a broad range of Social Science 4 the Office of Student Judicial Affairs and students whose careers have an international COMM 201 Communication as a Community Standards and may be dismissed or multicultural dimension, from those inter- Liberal Art 4 from the School of Communication. There ested in foreign service, travel and consulting are no exceptions to the school’s policy. to those seeking careers in the arts. In addi- and four of the following five: tion, students taking this option will be COMM 202 Introduction to Curriculum Areas of Study well prepared for advanced graduate study. Communication Technology 4 By design, the courses in the curriculum tend Courses emphasize: communication as an COMM 203 Introduction to Mass to cluster into different areas of study. These essential component of culture and cultural Communication Theory and areas represent important foci in the commu- production; cultural forces that shape com- Research 4 nication discipline and are areas in which the munication practices; cultural barriers to school’s faculty possess special expertise. communication; gender and diversity issues Four such areas of study are described below. 456 USC Annenberg School for Communication

in human and mass communication and cul- admission process, see an undergraduate advi- COMM 471 Communication Systems tural production; media representations of sor. For further details on progressive degrees, and Technologies 4 race, ethnicity and gender; the production of see page 82. COMM 472 Telecommunication meaning in diverse modes such as art, reli- Strategic Analysis 4 gion, popular culture and technology; and Minor in Communication and the COMM 480 Nonverbal Communication 4 cultural criticism. Entertainment Industry COMM 498 Ethical Issues in This minor offers courses that examine the Entertainment and Entertainment, Communication and Society theory, social impact and economics of the Communication 4 Option: This option is for students who wish music, film and television industries. Students CTCS 409 Censorship in Cinema 4 to pursue careers in the entertainment indus- will learn strategies for analyzing popular cul- CTCS 464 Film and/or Television try, as well as students interested in the rela- ture texts; management and public relations Genres 4 tionship of communication and entertainment in the entertainment field; and social, cultural CTPR 386 Art and Industry of the to popular culture, globalization, cultural and political issues related to entertainment. Theatrical Film 4 studies, marketing, advertising and ethics. USC provides a broad array of courses that CTPR 410 The Movie Business: Students taking this option will be well pre- equip students with tools to evaluate the From Story Concept to pared for graduate study; they will also be marketing of entertainment and the cultural Exhibition 2 able to enter the entertainment industry with products of the film, television, theatre and CTPR 460 Film Business Procedures a grounding in the theory, roles, issues and music industries. This minor is intended to and Distribution 2 or 4 effects of entertainment. Courses emphasize encourage students in a variety of majors to CTPR 461 TV Station Management 2 the theoretical underpinnings of entertain- draw upon these properties in preparation JOUR 452 Public Relations in ment studies; the historical context of enter- for different careers in the entertainment Entertainment 4 tainment; the roles and effects of entertain- industry. JOUR 459 Fact and Fiction: From ment concepts in “high art” and popular Journalism to the Docudrama 4 culture; the impact of entertainment on poli- Admission requirements are a minimum JOUR 466 People of Color and the tics; advertising in an entertainment society; 3.0 grade point average and completion of News Media 4 the blurring of marketing and entertainment 32 units (sophomore standing). The 3.0 GPA JOUR 467 Gender and the News and the effects of this on culture; the effects is a minimum standard and does not guaran- Media 4 of entertainment in general and specifically tee admission. MUIN 360 Introduction to Music Law 4 on constructions of race and childhood; issues MUIN 370 Distribution of Recorded in the blurring of fact and fiction; ethical REQUIRED CORE COMMUNICATION COURSES Music and Music dilemmas; and the globalization of entertain- (CHOOSE THREE OF FOUR) UNITS Publishing 4 ment industries. COMM 300 Foundations for the MUIN 385 Radio in the Music Study of Entertainment, Industry 4 Progressive Bachelor of Arts in Communication and Society 4 MUIN 447 Radio Management 4 Communication/Master of Communication COMM 310 Media and Society 4 THTR 487 Promotion for the Management COMM 384 Interpreting Popular Culture 4 Performing Arts 4 This progressive degree program allows supe- COMM 395 Gender, Media and Total units: 24 rior students to complete both a Bachelor of Communication 4 Arts in Communication and Master of Com- Minor in Interactive Media and the Culture munication Management in as little as five ELECTIVES UNITS of New Technologies years. Students with at least a 3.5 overall GPA Choose 3-4 courses (12 units). One (4 unit) The World Wide Web, electronic mail and in all classes taken at the university level and a course must be in COMM; 8 units must be in many other interactive technologies are chang- 3.5 GPA in all undergraduate communication an outside area. ing the way we learn, the way we work and classes may apply for admission to the progres- COMM 306 The Communication the way we gather and exchange information sive program during their junior year. Appli- Revolution, Entertainment in all areas of our lives. The 24-unit minor in cants are expected to have completed COMM and the Arts 4 interactive media and the culture of new tech- 200, COMM 201 and COMM 301L at the COMM 339 Communication nologies focuses on the wide-ranging social, time of application. A 3.5 GPA does not guar- Technology and Culture 4 cultural and economic ramifications of these antee acceptance. COMM 340 The Cultures of New Media 4 new technologies and equips students with COMM 360 The Rhetoric of Los Angeles 4 the basic technical skills necessary to excel in The School of Communication has a list of COMM 395 Gender, Media and this age of the communication revolution. approved courses from which students can Communication 4 develop their course plan proposal. The course COMM 430 Global Entertainment 4 Requirements for admission are a minimum plan proposal and letters of recommendation COMM 431 Global Strategy for the 3.0 GPA and completion of a minimum of from two USC faculty members must be sub- Communications Industry 4 32 units (sophomore standing). The 3.0 GPA mitted with the application, with at least one COMM 432 American Media and is a minimum standard and does not guaran- of the recommendations coming from a faculty Entertainment Industries 4 tee admission. member in the School of Communication. COMM 455 Advertising and Society 4 Students must also submit sample essays and COMM 456 Entertainment, Marketing REQUIRED CORE COMMUNICATION COURSES UNITS research projects for an assessment of their and Culture 4 COMM 202 Introduction to ability to complete graduate level course work COMM 457 Children and Media 4 Communication and an independent research practicum. Stu- COMM 458 Race and Ethnicity in Technology 4 dents admitted into the progressive program Entertainment and the Arts 4 COMM 339 Communication begin taking master's level courses in their COMM 465 Gender in Media Industries Technology and Culture 4 senior year and will complete the master’s and Products 4 COMM 340 The Cultures of degree in year five. For information on the New Media 4 Communication Undergraduate Degrees 457

ELECTIVES – CHOOSE THREE COMM 345 Social and Economic JOUR 480 The News Media and FROM THE FOLLOWING UNITS Implications of World Affairs 4 Communication Technologies 4 COMM 310 Media and Society 4 LAW 200x Law and Society 4 COMM 388 Ethics in Human COMM 321 Communication in the LAW 201x Law and Politics: Communication 4 Virtual Group 4 Electing a President 4 COMM 431 Global Strategy for the COMM 345 Social and Economic POSC 441 Cultural Diversity Communications Industry 4 Implications of and the Law 4 COMM 486 Human and Technological Communication Technologies 4 POSC 442 The Politics of Human Systems in Organizations 4 COMM 384 Interpreting Popular Differences: Diversity and COMM 487 Communication and Culture 4 Discrimination 4 Global Organizations 4 COMM 395 Gender, Media and Total units: 24 Total units: 24 Communication 4 Minor in Global Communication COMM 422 Legal Issues and New Media 4 Minor in Communication Law and Media COMM 431 Global Strategy for the The rise of global firms and international Policy Communication Industry 4 changes that followed the end of the cold war COMM 465 Gender in Media Industries The rapid advance in information and com- raise new opportunities and challenges. This and Products 4 munication technologies raises serious ques- minor provides students from fields such as COMM 471 Communication tions about the limits of free speech, censor- business, journalism, engineering and politi- Systems and Technologies 4 ship, and the impact of present and emerging cal science an understanding of the dynamic COMM 472 Telecommunication communication policies on domestic and inter- nature of global relations, communications Strategic Analysis 4 national industries. To address these develop- and technology. The global communication COMM 486 Human and Technological ments, this 24-unit cross-departmental minor minor consists of six 4-unit courses, three Systems in Organizations 4 combines courses from communication, law, from International Relations and three from COMM 487 Communication and Global economics, political science and journalism. Communication. Organizations 4 This minor not only enables students to under- Total units: 24 stand what is occurring in the communication REQUIRED INTERNATIONAL RELATIONS COURSE UNITS revolution, it also prepares them to participate IR 305 Managing New Global in the movement as critics and advocates. Challenges 4 Minor in Professional and Managerial Requirements for admission are a minimum Communication 3.0 GPA and completion of a minimum of INTERNATIONAL RELATIONS REGIONAL COURSES The ability to succeed in today’s workplace 32 units (sophomore standing). (SELECT ONE) UNITS necessitates a growing number of communica- IR 303 Leadership and Diplomacy 4 tion skills. As today’s increasingly global and REQUIRED CORE COMMUNICATION COURSES UNITS IR 325 Rich and Poor States in the highly competitive marketplace grows in com- COMM 322 Argumentation and Advocacy 4 World Political Economy 4 plexity, the need to understand intercultural COMM 421 Legal Communication 4 (departmental approval) differences, the power of structure in the JOUR 371 Censorship and the Law: IR 326 U.S. Foreign Economic Policy 4 workplace and other issues such as dealing From the Press to IR 330 Politics of the World Economy 4 with interpersonal conflicts continues to Cyberspace 4 IR 333 China in International Affairs 4 increase. This 24-unit minor will provide stu- IR 345 Russian and Soviet dents interested in the management of peo- ELECTIVE COURSES UNITS Foreign Policy 4 ple, resources or products with these necessary Choose three from the following. One must be IR 360 International Relations of tools. Requirements for admission are a mini- in COMM; two must be in an outside area. the Pacific Rim 4 mum 3.0 GPA and completion of a minimum COMM 324 Intercultural Communication 4 IR 361 The Asia-Pacific in of 32 units (sophomore standing). COMM 345 Social and Economic International Relations 4 Implications of Commu- IR 362 The International Relations REQUIRED CORE COMMUNICATION COURSES UNITS nication Technologies 4 of the Contemporary COMM 320 Small Group and Team COMM 370 The Rhetoric of Ideas: Middle East 4 Communication 4 Ideology and Propaganda 4 IR 363 Middle East Political COMM 375 Business and Professional COMM 388 Ethics in Human Economy 4 Communication 4 Communication 4 IR 365 U.S. Responses to COMM 385 Survey of Organizational COMM 402 Public Communication Revolutionary Change in Communication 4 Campaigns 4 Latin America and the COMM 412 Communication and Caribbean 4 ELECTIVES – CHOOSE THREE FROM Social Movements 4 IR 367 Africa in International THE FOLLOWING: UNITS COMM 422 Legal Issues and New Media 4 Affairs 4 COMM 302 Persuasion 4 COMM 471 Communication Systems IR 368 French Foreign Policy: COMM 304 Interpersonal and Technologies 4 1945 to the Present 4 Communication 4 COMM 489 Campaign Communication 4 (offered in Paris only) COMM 308 Communication and Conflict 4 ECON 330 The Political Economy IR 369 Contemporary European COMM 315 Health Communication 4 of Institutions 4 International Relations 4 COMM 321 Communication in the ECON 434 Economic Analysis of Law 4 IR 383 Third World Negotiations 4 Virtual Group 4 JOUR 373 The Ethics of Television IR 384 Introduction to Asian COMM 322 Argumentation and Advocacy 4 Journalism 4 Security 4 COMM 324 Intercultural Communication 4 JOUR 460 Social Responsibility of the News Media 4 458 USC Annenberg School for Communication

IR 385 European Foreign Policy REQUIRED COURSES (20 UNITS) UNITS The team has an excellent record in both and Security Issues 4 COMM 302 Persuasion 4 team policy debate and individual speaking IR 403 Transnational Diplomacy and COMM 385 Survey of Organizational events and has traveled widely both nation- Global Security 4 Communication 4 ally and abroad. IR 405 International Negotiation 4 HP 200 Introduction to Health Honors Program (junior standing) Promotion and Disease IR 439 Political Economy of Prevention 4 The school offers an honors program for Russia and Eurasia 4 HP 443 Health Communication exceptional students, including honors sec- IR 442 Japanese Foreign Policy 4 Strategies and Evaluation 4 tions of regular classes, special seminars IR 468 European Integration 4 reserved only for honors students (COMM ELECTIVE COURSES (SELECT ONE) UNITS 495), an internship (COMM 496x) and an IR ELECTIVE COMM 304 Interpersonal honors thesis (COMM 497x). To qualify, stu- Select one 300 or 400 level IR course Communication 4 dents must maintain a 3.5 GPA both overall COMM 308 Communication and and in the COMM major after completing REQUIRED COMMUNICATION COURSE UNITS Conflict 4 the core courses (COMM 200, COMM 201 COMM 487 Communication and COMM 315 Health Communication 4 and any four of: COMM 202, COMM 203, Global Organizations 4 COMM 324 Intercultural COMM 204, COMM 301L and COMM Communication 4 322). To graduate with Annenberg Honors, COMMUNICATION ELECTIVES (SELECT TWO) UNITS COMM 375 Business and Professional a student must maintain a 3.5 overall and COMM 324 Intercultural Communication 4 Communication 4 COMM major GPA. Contact an undergradu- COMM 339 Communication COMM 402 Public Communication ate advisor for further information and appli- Technology and Culture 4 Campaigns 4 cation forms. COMM 345 Social and Economic COMM 480 Nonverbal Honor Society Implications of Commu- Communication 4 nication Technologies 4 COMM 486 Human and Technological Lambda Pi Eta is a national communication/ COMM 385 Survey of Organizational Systems in Organizations 4 journalism honor society that is open to Communication 4 (Recommended declared majors who have completed at least COMM 430 Global Entertainment 4 preparation: COMM 385) 32 units (minimum 3.0 GPA), 12 of which (prerequisite: COMM 300) HP 400 Culture, Lifestyle and are in the major (minimum 3.25 GPA). COMM 431 Global Strategy for the Health 4 Honors in Multimedia Scholarship Communications Industry 4 HP 412 Health Promotion and COMM 471 Communication Systems Prevention Policy 4 This program offers qualified undergraduate and Technologies 4 HP 420 Gender and Minority students an opportunity to approach their COMM 472 Telecommunication Health Issues 4 discipline(s) of study through the critical Strategic Analysis 4 HP 421 Violence as a Public application of multimedia expression and JOUR 371 Censorship and the Law: Health Issue 4 scholarship. The student experience will be From the Press to HP 422 AIDS in Society 4 characterized by smaller classes taught by Cyberspace 4 HP 430 Nutrition and Exercise leading faculty members and enriched by a Total units: 24 Epidemiology 4 program of lecture series, visiting scholars, (Prerequisite: HP 230) symposia and conferences. For complete HP 442 Chronic Disease program requirements, see Interdisciplinary For more information or to apply to this Epidemiology 4 Programs, page 103. minor, contact the School of International HP 443 Health Communication Annenberg International Programs Relations, USC College. Strategies and Evaluation 4 Total units: 24 Semester in Amsterdam Minor in Health Communication Through the Council on International Edu- This minor is designed to appeal to students cation Exchange, students study at the Uni- with a wide range of interests, including For more information or to apply to this versity of Amsterdam. The first week stu- those with a general interest in promoting minor, contact the Department of Preventive dents spend in orientation sessions which healthy lifestyle practices through communi- Medicine, Keck School of Medicine. include an overview of the academic program, cation. These students will be prepared to an introduction to Amsterdam and to Dutch seek future job opportunities from various Minor in Cultural Studies society and culture, as well as excursions in areas including the managed care industry, See the Department of English, page 307. and around the city. Students enroll in the hospitals, wellness programs, broadcast and offerings taught in English at the University cable companies, private and governmental Interdisciplinary Law and Society Minor of Amsterdam. Such courses include com- agencies as well as other organizations look- See the Department of Political Science, munication, art, history, economics, environ- ing for experts with demonstrated knowledge page 410. mental sciences, computer science, history, in health-related fields. philosophy, literature, social science and Debate Squad theology. USC’s Debate Squad provides an opportuni- ty for outstanding students (3.0 GPA), both majors and non-majors, to compete in an intensive intercollegiate laboratory setting. Whatever the student’s intended career, the skills he or she develops in research, critical thinking and oral advocacy will be invaluable. Communication Graduate Degrees 459

Semester in Buenos Aires an exciting way to broaden their understand- Semester in Singapore This semester program offers students the ing of media and mass communication in a The program offers students the opportunity opportunity to study Latin American culture challenging environment with world views to study at Nanyang Technological University and study at the Universidad de San Andres, distinctly different from the United States. in Singapore. The Republic of Singapore is a a small liberal arts college in the suburbs of modern city-state boasting the world’s busiest Buenos Aires. Students will live and learn in Semester in London ports. Singapore has emerged as an important this vibrant metropolis while taking commu- The semester program offers students the regional center for trade, communications, nication courses that count toward major opportunity to study communication in tourism, and banking. Despite rapid growth credit at USC. Buenos Aires is one of the London, the most important center of media and soaring skyscrapers, Singapore remains largest cities in Latin America and will give in Europe. Many of the communication one of the cleanest, greenest and safest cities students the chance to explore the world courses offered include British media guest in the world, blending Western-style develop- view of Latin America and how it relates to lecturers and site visits. The program includes ment with Eastern-style culture. A wide array communication, mass media and the world at one four-day trip to Paris as well as two one- of communication and journalism courses are large. day visits to such places as Stonehenge, offered. Stratford, Oxford, Cambridge and Windsor. This program is open to Annenberg students Planned activities within London include Semester in Sydney as well as Spanish majors and minors. A five- theatre and museum visits and a reception This semester program offers students the week preparatory program will be required with USC alumni residing in the London area. chance to live and study in Australia’s most for students to stregthen Spanish skills. The exciting city. Students take communication program will immerse students in South Semester in Hong Kong courses that count toward major credit at American culture, with classes being taught The semester program offers students the USC at the University of New South Wales exclusively in Spanish. This program requires opportunity to study Chinese culture and (UNSW), one of Australia’s premiere uni- a high degree of proficiency in Spanish, interact with Chinese people in a multicultural versities. UNSW is located at the hub of both written and oral (2.5 years of college- context at the Chinese University in Hong Sydney’s business district, just a few kilome- level Spanish or the equivalent required), Kong, a bilingual institution. The program ters from Sydney’s world-famous beaches. and no special arrangements will be made also gives students the experience of living in The program will give students the chance for students who cannot meet language Hong Kong at a historic moment where they to explore mass media and communication requirements. can witness the “one country, two systems” in a challenging environment with a distinct experiment. Courses in English are offered in world view, very different from that of the Semester in Christchurch fine arts, literature, history, Japanese studies, United States. This semester program offers students the intercultural studies, music, philosophy, com- opportunity to travel deep into the Southern puter science, anthropology, economics, inter- Hemisphere and live in the rugged and beau- national relations, as well as journalism and tiful landscape of New Zealand. Students communication. For students interested in will study at the University of Canterbury, a Chinese language, courses are offered in world class institution which offers students Putongluua (Mandarin) or Cantonese. Extra- the chance to take communication courses curricular activities include the opportunity to that count toward major credit at USC, while teach English in rural China one weekend, exploring the beautiful city of Christchurch monthly dinner talks with Asian Studies spe- and stunning surrounding countryside. This cialists, and excursions to local areas of interest. program will offer communication students

Graduate Degrees

Degree Programs The degree programs are designed to ensure research. These requirements strengthen The School of Communication offers pro- that students are educated in substantive the student’s appreciation of the intellectual grams of study leading to a professional studies that constitute the discipline of com- bases of human communication study and Master of Communication Management, a munication and provide a basis for competing further the concept of a community of Master of Arts in Global Communication in effectively in the job market. scholars and practitioners in the profession. collaboration with the London School of Students specialize in one of five available Economics, a Master of Public Diplomacy All students seeking the degrees in commu- tracks: rhetoric and political communication; and research-oriented Master of Arts and nication management and global communica- media, culture and community; interpersonal Doctor of Philosophy degrees in Communi- tion will take a range of courses that prepare and health communication; organizational cation. The Master of Public Diplomacy them for successful professional management communication; or information and society. combines the resources of the Annenberg careers in communication-related businesses, In addition, students are encouraged to sam- School for Communication and USC organizations and fields. ple courses in the remaining tracks, thus College’s School of International Relations. obtaining an education of unparalleled In addition, special programs enable students All students pursuing the research-oriented breadth and depth. to earn dual degrees in communication man- degrees are required to take two theory agement and law (USC Gould School of courses that introduce them to inquiry in Law) and in communication management human communication and two research and Jewish communal service (Hebrew methods courses that acquaint them with Union College). the historical/critical and social scientific techniques available to conduct scholarly 460 USC Annenberg School for Communication

Admission Requirements Criteria: All applicants must submit an 8 may be taken at USC outside the School Master of Communication Management, Master of Annenberg Graduate Application with three of Communication; these courses must be Global Communication and Master of Public letters of recommendation from faculty quali- approved by the M.C.M. director and may be Diplomacy fied to comment on their capacities for a rig- selected from a variety of disciplines, depend- The school accepts students from a broad orous program of studies. Completion of a ing upon student needs and career interests. range of academic backgrounds in social sci- basic descriptive statistics course is recom- All remaining course work must be chosen ences, humanities, physical sciences or pro- mended. In addition, a personal sample, tran- from Annenberg School offerings, either fessional schools. Some are employed or have scripts from all colleges/universities attended, from the M.C.M. course list or from approved work experience in communication-related resume, sample of scholarly writing and an electives. fields. Others apply immediately after com- Interest Survey Questionnaire are required. pleting baccalaureate degrees. Graduate Certificate in Entertainment Procedure: Admission is granted for the fall Communication Management Criteria: The faculty admission committees semester only. Please refer to the Annenberg This certificate program is for students hold- consider many criteria in the admission selec- Web site for application deadline. Applicants ing master’s degrees who wish to pursue or tion process: not only the academic record, but are strongly encouraged to take the Graduate expand careers in the entertainment industry. professional and work-related accomplish- Record Examination prior to November 1. Students will study the latest areas of enter- ments may be taken into account. The mini- tainment-related research, theory and appli- mum criteria is the equivalent of a U.S. bache- Degree Requirements cation. They will have a strong grounding in lor’s degree and a 3.0 GPA for all undergradu- The Global Communication, Master of Arts the theory, roles, issues and effects of enter- ate and graduate work completed. For admis- in Communication and Doctor of Philosophy tainment as well as the impact of entertain- sion to communication management and in Communication are awarded under the ment and new entertainment technologies public diplomacy, scores on the General Test jurisdiction of the Graduate School. Refer to on society, behavior and the entertainment of the Graduate Record Examinations are the Graduate School section of this catalogue, industry. required. (Applicants to the communication page 91 and the Requirements for Gradua- management degree program may submit tion section, page 81, for general regulations. Students take 16 units of graduate course Graduate Management Admissions Test All courses applied toward the degrees must work beyond the M.A., of which 4 units may scores in lieu of the GRE.) Scores on the Test be courses accepted by the Graduate School. be cognate courses. Students should see an of English as a Foreign Language (TOEFL) Annenberg School for Communication student are required for applicants from non-English Master of Communication Management advisor for the current list of approved courses. speaking countries. Letters of recommenda- Each student chooses a track and follows the A partial list of courses include: tions from those persons familiar with the course of study for that track. A faculty aca- COMM 575 Advocacy and Social applicant’s work – either academically or demic advisor assists the student to build on Change in Entertainment professionally – are required also. In addi- earlier academic and work experience in order and the Media 4 tion, applicants must submit an Annenberg to achieve desired professional goals. CMGT 542 Business Strategies of Graduate Application with a statement of Communication and purpose, transcripts of all previous college and Residence Entertainment Firms 4 university work attempted, resume and writ- Students may pursue the Master of CMGT 543 Managing Communication ing samples. Communication Management (M.C.M.) on in the Entertainment either a full- or part-time basis. Full time, the Industry 4 In addition to submitting applications to degree can be finished in one calendar year; CMGT 547 Distribution of Recordings: USC Graduate Admissions and Annenberg part time, all degree work can be finished in Media, Retail and Online Admissions, applicants to the global commu- one-and-a-half to two-and-a-half years. With Channels 4 nication degree program must apply to the permission from a School of Communication CMGT 548 Issues in Children’s Media 4 London School of Economics. Participation committee, a maximum of 4 graduate units CMGT 558 The International in this degree program requires that students may be transferred from another accredited Entertainment simultaneously but independently gain institution. Marketplace 4 admission to LSE and USC. All students will CMGT 581 Media in Social begin their studies in London as the LSE. Foreign Language Requirement Services: Design and There are no foreign language requirements Evaluation of Campaigns 4 Procedure: Admission is granted for fall for all for this degree. CMGT 583 Social Marketing and graduate degree programs. In addition, com- Entertainment Education 4 munication management offers admission for Research Tool Requirement CMGT 586 Entertainment Media: spring and summer. Refer to the Annenberg Students take one 4-unit research course as a Content, Theory and Web site for application deadlines and filing prerequisite for CMGT 597 Communication Industry Practices 4 periods. Research Practicum. The list of approved research methods courses is available from Master of Arts and Doctor of Philosophy the academic advisor. Graduate Certificate in Health Students may enter from a variety of academic Communication Management fields and majors. Applicants whose under- Course Requirements This certificate program is for students hold- graduate work was in fields other than com- Thirty-two units (usually eight courses) in ing master’s degrees who wish to pursue or munication may be admitted on the condition approved graduate level course work are expand careers in health communication. that adequate preparation in directly relevant required. Students will take 4 units of a track Students will study the most recent theoreti- areas is evident. Completion of a master’s core course. They will take 12 units from an cal and practical developments in the area of degree in communication is not required for elective list for their chosen track. They will health communication and how this informa- admission to the Doctor of Philosophy. take the research tool prior to the capstone tion can be used to improve public health as Communication Research Practicum (CMGT well as individual behavior. 597). Of the remaining elective units, up to Communication Graduate Degrees 461

CMGT 566 Communication Law and Graduate Certificate in Marketing Students take 16 units of graduate course New Technologies 4 work beyond the master’s degree, of which 4 Communication Management units may be cognate courses. One course This certificate program is for students hold- CMGT 571 Communications must be from preventive medicine, public ing master’s degrees who wish to pursue or Technologies 4 health, pharmacology or other health science expand careers in marketing communication. CMGT 574 Tele-Media: A Strategic program which focuses on “what is communi- Students will study the latest developments and Critical Analysis 4 cated” in health communication. Students in marketing communication research and CMGT 599 Special Topics 2-4, max 8 should see an Annenberg School for theory and the application to marketing com- Communication student advisor for the cur- munication issues. Graduate Certificate in Strategic Corporate rent list of approved courses. A partial list of and Organizational Communication courses includes: Students take 16 units of graduate course Management COMM 510 Communication, Values, work beyond the master’s degree, of which 4 This certificate program is for students hold- Attitudes, and Behavior 4 units may be cognate courses. Students ing master’s degrees who wish to pursue or COMM 575 Advocacy and Social should see an Annenberg School for expand careers in corporate communication Change in Entertainment Communication student advisor for the cur- and communication consulting. Students will and the Media 4 rent list of approved courses. A partial list of study the latest developments in organiza- CMGT 520 Social Roles of courses includes: tional communication research and theory Communication Media 4 COMM 510 Communication, Values, and the application to business communica- CMGT 541 Integrated Communication Attitudes, and Behaviors 4 tion issues. Strategies 4 COMM 584 Seminar: Interpreting CMGT 548 Issues in Children’s Media 4 Popular Culture 4 Students take 16 units of graduate course CMGT 581 Media in Social Services: CMGT 502 Strategic Corporate work beyond the master’s degree, of which 4 Design and Evaluation of Communication 4 units may be cognate courses. Students Campaigns 4 CMGT 541 Integrated Communication should see an Annenberg School for CMGT 583 Social Marketing and Strategies 4 Communication student advisor for the cur- Entertainment Education 4 CMGT 548 Issues in Children’s Media 4 rent list of approved courses. A partial list of CMGT 599 Special Topics 2-4, max 8 CMGT 581 Media in Social Service: courses include: Design and Evaluation COMM 510 Communication, Values, of Campaigns 4 Attitudes, and Behavior 4 Graduate Certificate in International and CMGT 587 Audience Analysis 4 CMGT 500 Managing Communication 4 Global Communication Management CMGT 599 Special Topics 2-4, max 8 CMGT 502 Strategic Corporate This certificate program is for students hold- Communication 4 ing master’s degrees who wish to pursue or CMGT 505 Communication in Work Graduate Certificate in New expand careers in international and global Settings 4 Communication Technologies communication management. Students will CMGT 535 Virtual Groups and study the latest developments in information This certificate program is for students hold- Organizations 4 and communication technologies, regulations ing master’s degrees who wish to pursue or CMGT 573 Evaluating Communication and policies, and industry practices within a expand careers in communication technolo- Needs 4 global context. gies. Students will study the latest develop- CMGT 576 Communication Strategies ments in new communication and media for Conflict Management 4 Students take 16 units of graduate course technologies and their application in a variety CMGT 599 Special Topics 2-4, max 8 work beyond the master’s degree,. of which 4 of organizational and social contexts. units may be cognate courses. Students should see an Annenberg School for Communication Students take 16 units of graduate course Master of Arts in Global Communication student advisor for the current list of approved work beyond the master’s degree, of which 4 As the globe “shrinks” through communica- courses. A partial list of courses include: units may be cognate courses. Students tion and information technology, the perspec- COMM 553 Political Economy of should see an Annenberg School for tives of different cultures, transnational indus- Global Telecommunica- Communication student advisor for the cur- tries and global media become more and more tions and Information 4 rent list of approved courses. A partial list of important. The London School of Economics COMM 582 International courses includes: and Political Science (LSE) collaborates with Communication: National COMM 534 The Culture of New the Annenberg School for Communication to Development 4 Technologies 4 provide the course work necessary for students CMGT 531 Communication and the COMM 544 The Arts and New Media 4 to become fully engaged with the phenome- International Economy 4 CMGT 528 Web Design for non of global communication through this CMGT 557 Communication Policy in Organizations 4 double master’s degree program. Upon satis- the Global Marketplace 4 CMGT 530 Social Dynamics of faction of all program requirements, students CMGT 545 Communication and Communication will be awarded a Master of Arts (M.A.) in Global Competition 4 Technologies 4 Global Communication by USC as well as a CMGT 558 The International CMGT 533 Emerging Communication Master of Science (M.Sc.) in Global Media Entertainment Marketplace 4 Technologies 4 and Communications, by the LSE. CMGT 559 Globalization, CMGT 535 Virtual Groups and Communication and Society 4 Organizations 4 Residence CMGT 583 Social Marketing and CMGT 547 Distribution of Recordings: This is a two-year program during which stu- Entertainment Education 4 Media, Retail and Online dents spend their first year at the LSE and Channels 4 their second year at USC. 462 USC Annenberg School for Communication

Foreign Language/Research Tool Requirements The majority of students choose the compre- ELECTIVE COURSES FROM AREA STUDIES, There are no foreign language requirements. hensive examination option. The examina- BUSINESS, PUBLIC POLICY, COMMUNICATION Students take a one-term research methods tion consists of six hours of writing, taken OR JOURNALISM UNITS course as part of their course work at the LSE. on two different days. Permission to take Choose any two from the following (8 units): an M.A. degree with thesis can be obtained Course Requirements only by application to the school screening Aspects of Public Diplomacy Theory and Practice The Master of Arts in Global Communica- committee. ACCT 509 (4), BUCO 533 (3), BUCO 597 (1-6), tion requires 42 units; 18 units earned at LSE COMM 514x (4), COMM 618 (4), COMM 629 Master of Public Diplomacy and 24 units earned at USC. (4), COMM 638 (4), COMM 647x (4), CTCS The Master of Public Diplomacy combines 502 (2), GSBA 523 (2-3), GSBA 553 (3), HIST Year at LSE: The LSE academic year has the resources of the Annenberg School for 565 (4), MOR 470 (4), MOR 492 (4), PEPP 539 three terms. Students will complete classes Communication and USC College’s School (4), PEPP 695 (2), POSC 512 (4), PUAD 685 (4) approved by faculty at the LSE. Students of International Relations. This program is must earn at least 3 units at LSE, which artic- designed for students who already have a Area Studies ulates to 18 units at USC. substantial undergraduate background in GSBA 580 (1.5), GSBA 582 (3), HIST 515 (4), social sciences or relevant professional expe- HIST 517 (4), HIST 525 (4), HIST 535 (4), Year at USC: Students must complete rience in subjects such as communication, HIST 536 (2 or 4), HIST 540 (4, max 8), IR 551 COMM 598 as well as 20 elective units (5 film and media sciences, journalism, political (4), IR 552 (4), IR 556 (4), IR 557 (4), IR 561 courses) from the School of Communication science, public relations and international (4), IR 563 (4), IR 581 (4), POSC 630 (4), POSC graduate curriculum, excluding COMM 525, relations. Students in the program may 632 (4), POSC 633 (4), POSC 634 (4), POSC COMM 526, COMM 550 and COMM 552. decide to emphasize public diplomacy train- 636 (4), POSC 637 (4) Students may choose one of their elective ing most appropriate for a career in public courses from a department outside Annen- service, the corporate world or in a non- Communication Methods and Theory berg with the approval of their advisors. governmental organization (NGO) working COMM 519x (4), COMM 553 (4), COMM 575 in the ever-expanding global civil society. (4), COMM 582 (4), COMM 584 (4), CMGT Students will produce a final research project Students interested in this program are 520 (4), CMGT 559 (4), CTCS 504 (2), CTCS on global communication that will be the required to take the Graduate Record 510 (4, max 8), CTPR 561 (4), CTWR 517 (2), product of work done both at the LSE and Examinations (GRE). HIST 587 (4), IOM 543 (3), MOR 469 (4) Annenberg. Students complete a research project during the summer after their year at Requirements for the completion of this the LSE for which grades are awarded by degree program are 48 units. Additionally, International Relations Theory and Policy LSE faculty. A passing grade is required. students must complete a substantive paper IR 502 (4), IR 505 (4), IR 506 (4), IR 509 (4), IR They will continue to develop this project or alternative project. 521 (4), IR 524 (4), IR 544 (4) during the year at Annenberg in COMM 598 and must earn a grade of B minus or higher. PUBLIC DIPLOMACY REQUIREMENTS UNITS Doctor of Philosophy in Communication PUBD 502 Historical and Students in the doctoral program learn theo- Master of Arts in Communication Comparative Approaches ries that guide research into communication Individuals seeking the Master of Arts in to Public Diplomacy 4 processes and effects and into institutions and Communication are expected to acquire and PUBD 504 Global Issues and technologies that lend pattern to communica- demonstrate a general knowledge of human Public Diplomacy 4 tion. Applicants for the Ph.D. are expected communication, including humanistic and PUBD 596 Practicum in Public to acquire and demonstrate humanistic and social scientific approaches. Diplomacy Research 4 behavioral knowledge of communication while acquiring skills requisite to scholarly The program, arranged in consultation with COMMUNICATION AND INTERNATIONAL RELATIONS research in the discipline. the school’s coordinator of doctoral studies, REQUIREMENTS UNITS provides two options: degree with compre- COMM 519 Seminar: Cultural Studies Screening Procedures hensive examination requires a total of in Communication 4 Student progress is carefully monitored 32 units (normally eight courses), including COMM 553 Political Economy of by the School of Communication faculty. core courses COMM 525, COMM 526, Global Telecommunications Students are normally screened at the end of COMM 550 and COMM 552 and four elec- and Information 4 their first year of graduate study. At that time tives. Degree with thesis requires successful IR 502 Conflict and Cooperation 4 they must have completed no fewer than completion of core courses, three electives and IR 521 Introduction to Foreign 16 and no more than 24 units, including 4 units of COMM 594ab Master’s Thesis. Policy Analysis 4 COMM 525, COMM 526, COMM 550 and COMM 552. Students are evaluated on sub- Not more than two approved 400-level courses INTERNSHIP UNITS ject matter competence, teaching potential may be applied to a student’s program and a IR 591 Field Study 4 and their ability to conduct independent maximum of 4 semester units with grades of research. Upon successful passage of the B or better may be accepted by transfer from PUBLIC DIPLOMACY TOOLBOX COURSES UNITS screening procedure, the student has 30 days another institution of higher learning. The Choose three (12 units): in which to form a guidance committee. minimum acceptable GPA for successful PUBD 508 The Rhetoric of War and completion of this program is 3.0. Peace 4 Course Requirements PUBD 510 Technologies and Public The student is required to take a minimum Diplomacy 4 of 64 units (normally 16 courses) and write an PUBD 512 Cultural Diplomacy 4 approved dissertation. Four core courses — PUBD 514 Corporate Diplomacy 4 COMM 525, COMM 526, COMM 550 and PUBD 516 International Broadcasting 4 COMM 552 — and COMM 794ab Doctoral Dissertation are required for all students. Communication Graduate Degrees 463

Students specialize in one of five tracks by Guidance Committee To earn the J.D., all students (including dual completing a minimum of three courses This committee is composed of five USC fac- degree students) must complete 35 numeri- (12 units) in one of the following: ulty members, at least three of whom are cally graded law units at USC after the first (1) Rhetoric and Political Communication: from the School of Communication. Students year. The associate dean may make excep- COMM 509, COMM 511, COMM 512, are expected to work closely with the mem- tions to this rule for students enrolled in law COMM 513, COMM 514, COMM 515, bers of their guidance committee, especially school honors programs. COMM 517, COMM 518, COMM 521, their committee chair, in selecting advanced COMM 522, COMM 580, COMM 610; course work and shaping areas of interest and First Year: Required law school courses. (2) Media, Culture and Community: research. In addition to helping the student COMM 516, COMM 519, COMM 534, plan a program, the committee administers Second and Third Years: 20 units of communi- COMM 544, COMM 575, COMM 580, the oral portion of the qualifying examination cation courses; 38 units of law courses, of COMM 584, COMM 605, COMM 618, and approves the dissertation committee. which 8 units must be approved as appro- COMM 620, COMM 629, COMM 660, priate for acceptance by the School of COMM 662, CMGT 587, COMM 599; Qualifying Examination Communication toward its degree. (3) Interpersonal and Health Communication: Qualifying examinations for the Ph.D. usually COMM 504, COMM 510, COMM 524, are taken in the third year of study following All students take CMGT 597 in the third COMM 562, COMM 620, COMM 625, completion of all required courses and a pre- year. CMGT 587, COMM 599; liminary research paper. The examination (4) Organizational Communication: includes both written and oral portions. The Application to pursue the dual degree should COMM 508, COMM 585, COMM 620, written portion is composed by committees of be made before completion of 15 units of COMM 635, COMM 636, COMM 637, faculty in the relevant areas of study; the oral work in law or 8 units toward the M.C.M. COMM 638, COMM 640, COMM 645; portion is administered by the student’s guid- Admission by the law school to its J.D. (5) Information and Society: ance committee. Students must pass both por- degree will be evaluated as a substitute for COMM 546, COMM 553, COMM 570, tions to be advanced to candidacy. Students GRE scores. COMM 582, COMM 605, COMM 620, must confer with their guidance committee COMM 630, COMM 631, COMM 635, chair, not later than the second week of the Dual Degree in Communication COMM 645, COMM 647, COMM 660, semester during which the examinations are Management/Jewish Communal Service COMM 662. to be taken, regarding distribution of written The dual degree program, Communication examination hours among subject matter areas. Management/Jewish Communal Service, In addition, students must take at least two offers students the academic opportunity for courses in one other track outside their spe- Doctoral Dissertation advanced study of how sophisticated com- cialization (8 units total). Students also pursue The dissertation is an original research proj- munication processes and technologies can an approved cognate elective program of ect contributing to knowledge about human impact nonprofit social services. The program study in which at least two courses (normally communication and should demonstrate a has been developed by the Annenberg 8 units) are taken in a related field outside the high level of competence in methodologies of School for Communication and Hebrew Annenberg School. Students entering the scholarly inquiry. Union College’s School of Jewish Communal School of Communication with a master’s Service to combine the study of communica- degree may, with permission, apply part of Defense of Dissertation tion theory, processes and technologies with their previous graduate course work to the Dissertations are defended in a formal meet- postgraduate education in communal service. cognate requirement. Students in the organi- ing with the three-member dissertation com- The goal of this program is for graduates to zational communication track are required to mittee. The school prefers that the defense perform more effectively in the nonprofit take at least two methods classes in addition oral be taken prior to final typing so that sector, having received specific training in to the core courses, COMM 550 and COMM recommended changes can be made in the areas such as organizational communication, 552. If taken in a department or unit other final manuscript. media impacts and policy. than the School of Communication, these courses cannot also be counted toward the Dual Degree in Law (J.D.) and Students of this program are admitted sepa- student’s cognate requirement. Communication Management (M.C.M.) rately to each school. Four of the 54 required Academic training in law and in communica- credits of graduate course work at Hebrew Research Tool Requirement tion management provides a powerful back- Union College are used to fulfill the School of Doctoral students are expected to demon- ground for careers in either business or gov- Communication’s cognate option. In addition, strate methodological competence in an area ernment life. The USC Gould School of Law the student will complete 24 credits of the of specialization prior to taking the qualifying and the School of Communication collaborate school’s course work including CMGT 597, examination. Such competence is usually in a program that enables these educational as well as the Hebrew Union College thesis demonstrated through course work (the suc- opportunities. Students complete both the requirements. cessful completion, with grade B or better, of J.D. and the Master of Communication selected course work in addition to their con- Management in three years, the time normal- In addition to applying to the Annenberg tent courses that is approved by the Ph.D. ly required for the law degree alone. School for Communication, those interested guidance committee taken in the school in this program should contact the Office of and/or related departments), and by comple- Students must complete 20 units (five cours- Admissions, Hebrew Union College-Jewish tion of a preliminary research project. Under es) of communication courses at the School of Institute of Religion, 3077 University Avenue, special circumstances, students with an excep- Communication: one core class from the stu- Los Angeles, CA 90007-3796 for comprehen- tional prior background in research methods dent’s preferred track; one method course; sive information about its requirements. may demonstrate their competence by suc- CMGT 597; and the remaining two courses cessfully passing a research tool examination may be from either core or elective offerings. designed and administered by the Ph.D. guidance committee. 464 USC Annenberg School for Communication

Courses of Instruction

COMMUNICATION (COMM) 301L Empirical Research in Communication 321 Communication in the Virtual Group (4, FaSp) Experimental and survey methods (4) Communication processes in global com- The terms indicated are expected but are not for communication study; basic statistical puter networks; formation, maintenance, and guaranteed. For the courses offered during any concepts, procedures, and tests. Prerequisite: decline of virtual groups; privacy and access; given term, consult the Schedule of Classes. COMM 200. introduction to computer networks for com- munication students and researchers. 140x Nature and Impact of Communica- 302 Persuasion (4) Theories and research in tions (4, FaSp) Nature of communications social influence; strategies and tactics of per- 322 Argumentation and Advocacy and their impact upon people; examination of suasive communications in such settings as (4, FaSpSm) Basic argumentation theory empirical evidence showing impact of media politics, public relations, advertising, business. including analysis, research and evidence, and the organization of media institutions. case construction, refutation; discursive and Not available for major credit. 303 Learning from Case Studies in Commu- visual argument; diverse fields of advocacy nication (4) Case study approaches to com- including law, politics, organizations, inter- 200 Communication as a Social Science munication research; reliability, validity, gen- personal relations. (4, FaSpSm) Social scientific inquiry into eralizability, and ethics in qualitative social human communication; core theories of mes- research; cases in communication policy and 324 Intercultural Communication (4) sage production and reception in interper- practices. Cultural variables and social psychological sonal, group and organizational contexts. processes that influence intercultural inter- 304 Interpersonal Communication (4) action; relationship between communication 201 Communication as a Liberal Art Analysis of face-to-face interaction; role of and culture in diverse settings including busi- (4, FaSpSm) Humanistic approaches to communication in the development, mainte- ness, medicine, and education. inquiry in communication; qualitative nance and destruction of relationships; com- research techniques; core theories of message munication processes in managing interper- 330 Rhetoric in Classical Culture (4) Theo- production and reception in social, political, sonal conflict. ries of communication and persuasion in cultural and mediated contexts. ancient Greece and Rome; cultural and social 306 The Communication Revolution, Enter- contexts of classical rhetorical theory; major 202 Introduction to Communication tainment and the Arts (4) Explorations of historical figures and concepts. Recommended Technology (4, FaSp) Survey of cultural, the effect of digital technology on the enter- preparation: COMM 201. social, political, and economic impacts of new tainment business. Relationships among communication technologies, including writ- technology, economy, popular culture, 335 Rhetoric in Contemporary Culture (4) ten language, the printing press, the tele- entertainment and art. Theories of communication and persuasion phone, television, and cyberspace. in contemporary society; cultural and social 308 Communication and Conflict (4) Nature contexts of contemporary rhetorical theory; 203 Introduction to Mass Communication and functions of communication in human major theorists, concepts and controversies. Theory and Research (4, FaSp) Survey of conflict; development of communication skills Recommended preparation: COMM 201. mass communication research; history, con- for managing conflict productively in interper- tent, effects, theories and policy implications sonal, organizational and intercultural contexts. 339 Communication Technology and Culture of various media. (4) Examination of philosophies and popular 310 Media and Society (4) Interplay representations of technology from the origins 204 Public Speaking (4, FaSpSm) Principles between media and society, including family of western culture to the present and identi- and practices of effective oral communica- and children’s socialization, inter-group rela- fies the complex attitudes toward technology. tion; analysis of the speaking-listening tions and community, pornography and vio- process; selection and organization of lence, gender and race, media ethics, conduct 340 The Cultures of New Media (4) Cultural speech materials; use of new presentation of politics. implications of computer-mediated commu- technologies. nication and related media. Ideological 315 Health Communication (4) Behavioral responses to media innovation; debates over 205 Summer Communication Practicum approaches to health communication; com- artificial intelligence, virtual communities, (2, max 4, Sm) Students address communica- munication competencies in health care set- and virtual reality. Recommended preparation: tion issues in a field setting. They will evalu- tings, theories of risky behaviors, and behav- COMM 339. ate communication practices using interview ioral change programs; special emphasis on methodology. Projects are jointly evaluated AIDS-related issues. Recommended prepara- 345 Social and Economic Implications of by internship supervisor and professor. Open tion: COMM 301L. Communication Technologies (4) Social and to communication majors only. Graded economic impacts of information and com- CR/NR. Prerequisite: COMM 200; recom- 320 Small Group and Team Communication munication technologies; social factors that mended preparation: sophomore standing. (4) Group process theories relevant to com- shape technological change; issues include municative behavior in small group/team access, privacy, freedom of expression, pro- 300 Foundations for the Study of Enter- settings, including information exchange, ductivity, democratic control. tainment, Communication and Society (4) decision making, leadership, and meetings; Theoretical foundation for understanding the student team projects testing theoretic 360 The Rhetoric of Los Angeles (4) Repre- construction, consumption, and consequences propositions. sentations of Los Angeles communicated in of entertainment from classical to contempo- diverse media; the city as a rhetorical text; rary times; situates entertainment within the analysis of cultural identities, art, architecture, ecology of information and communication. and representations in popular culture. Recommended preparation: COMM 200, COMM 201. Courses of Instruction 465

363 Media Consumption (4) Theoretical 388 Ethics in Human Communication (4) 422 Legal Issues and New Media (4) Exam- approaches to the study of media consump- Value perspectives on communication in var- ines laws and regulatory policies shaping new tion and audiences; examines international ied settings: interpersonal, organizational, and media, especially the Internet; impact of reg- media and consumption practices; explores public. Issues of truth and responsibility in ulation on development and use of communi- new media’s impact on consumption. family and social interactions, advertising, cation technology. and governmental communication. 364 Comparative Media: United States and 424 Millennium in the Media (4, FaSp) the United Kingdom (4) Cross-national 390 Special Problems (1-4, FaSp) Supervised, The new millennium in history, religion and approaches to the study of U.S. and U.K. individual studies. No more than one registra- mass media. Utopian and apocalyptic con- media; focuses on news and entertainment tion permitted. Enrollment by petition only. ceptions of the future from oral culture to media products; examines content, indus- printing, film, broadcasting, and Internet. tries, technologies and audiences. 395m Gender, Media and Communication Recommended preparation: COMM 200, (4) Issues of gender in communication, COMM 201. 365 The Rhetoric of London (4) Examines including: media representations of feminin- the modern city as a communicative text with ity and masculinity; and gender’s role in com- 425 Communicating Religion (4) Genres of London as the case study; taught as a part of munication at the interpersonal, public, and religious communication, including sermon, the Spring Semester in London program. cultural levels. prayer, ritual, polemic, and revival. Impact of technological and cultural change on religious 370 The Rhetoric of Ideas: Ideology and 401 Audience Analysis (4) Examines audi- advocacy, beliefs, and practices. Propaganda (4) Techniques of propaganda ence analysis methodologies including focus in public discourse; communication strategies groups, shadow juries, surveys, test market- 430 Global Entertainment (4) Survey of eco- through which ideas become ideologies; case ing and content analysis; application of sta- nomic, political, and cultural dimensions of the studies in wartime and corporate propaganda, tistical sampling procedures, data analysis, global entertainment marketplace; focuses on imperialism, and cultural colonialism. interpretation and presentation. Prerequisite: the international production and distribution COMM 301L. of media products and services. Prerequisite: 371 Censorship and the Law: From the Press COMM 300. to Cyberspace (4) (Enroll in JOUR 371) 402 Public Communication Campaigns (4) Theory and research in public health com- 431 Global Strategy for the Communications 372 The Image of the Journalist in Popular munication campaigns; design, implementa- Industry (4) Addresses the practical and theo- Culture (4) (Enroll in JOUR 375) tion, and evaluation; extensive discussion of retical aspects of the international economy historical case studies and reasons for success that are most relevant to management strategy 375 Business and Professional Communica- or failure. in the communications industry. tion (4, FaSp) Oral and written communi- cation skills demanded in the workplace 411 Communication Criticism (4) Methods 432 American Media and Entertainment including informative and persuasive and functions of criticism in forms of public Industries (4) Examines the history, technol- speeches; interviewing; team communica- communication; historical-contextual, textual, ogy, regulations and business practices of tion; and training material preparation. and interpretive procedures; diverse theo- American broadcast and entertainment Recommended preparation: COMM 204. retical approaches including formalism, industries. dramatism, genre, and ideology. Prerequisite: 380 Forensics Laboratory (1-4, max 8, FaSp) COMM 201. 440 Music as Communication (4) Examines Directed individual research studies of con- music’s unique characteristics as a commu- temporary problems. Supervised laboratory 412 Communication and Social Movements nicative form and the cultural, economic, experience. Open only to members of the (4) Social and political movements as rhetori- political and social influences in music inter- University debate squad. cal phenomena; ideology, organization, and pretation and production. influence of such movements as civil rights, 382 Sports, Business and Media in Today’s “New Left,” feminism, “New Right,” 450 Visual Culture and Communication (4) Society (4) (Enroll in JOUR 380) environmentalism. Examines issues of visual images in commu- nication related to history, modernity, city- 383m Sports, Communication and Culture 415 Design and Graphics in Online scapes, news media, advertising, evidence, (4) Rhetorical and critical approaches to Publishing (2) (Enroll in JOUR 415) science, digital technology, and globalization. sports and public discourse; application to Recommended preparation: AHIS 100, COMM sports organizations, the news and popular 417 Online Journalism Management (2) 201, FA 150. media; representations of gender and race in (Enroll in JOUR 417) sports. 455 Advertising and Society (4) Examina- 418 Multimedia Content in Online Publish- tion of the role of advertising in contempo- 384 Interpreting Popular Culture (4, Fa) ing (2) (Enroll in JOUR 418) rary society as an economic force and a cul- Popular culture as an indicator of cultural tural form of representation. Recommended values, a producer and reflection of cultural 421 Legal Communication (4) Analytical and preparation: COMM 200, COMM 201. meaning, and a means of communication; communicative aspects of judicial argument; theory and case studies. philosophy and techniques of jury trials, cross 456 Entertainment, Marketing and Culture examination, and appellate advocacy; research, (4) Explores blurring of entertainment, mar- 385 Survey of Organizational Communi- preparation, and presentation of case briefs. keting and culture in advanced information cation (4) The role of information, persua- Prerequisite: COMM 322. economies; intersections of culture and sion, and meanings in organizations. Topics media and their social ramifications. Prerequi- include organizational culture, leadership, site: COMM 300; recommended preparation: decision-making, networks, power, diversity COMM 200, COMM 201. and the global workplace. 466 USC Annenberg School for Communication

457 Children and Media (4) Explores con- 487 Communication and Global Organiza- 504x Seminar in Interpersonal Communica- struction of “childhood” in media and pop- tions (4) The role of communication in tion (4) Theories of communication behavior ular culture, including television, movies, global organizations; information, networks, in relatively unstructured, face-to-face situa- video games, toys, magazines, and music. and communication technologies for global tions; examination of decoder-encoder, mes- Examines children as a unique audience. organizing; computer-based collaborative sage, channel, and situational variables. Not Prerequisite: COMM 300; recommended work and virtual organizations. Recommended available for Master of Communication Man- preparation: COMM 200, COMM 201. preparation: COMM 385. agement students.

458m Race and Ethnicity in Entertainment 489 Campaign Communication (4) Prob- 507 Information Management (4) Develops and the Arts (4) Examines how race and eth- lems in political communication: creating an a conceptual framework for understanding nicity as social categories are shaped by com- informed electorate, use of mass media, fac- information, uncertainty, knowledge, inter- munication media; focuses on how race and tors in voter persuasion. Guest experts in pretation, and equivocality. Principles for ethnicity sustain entertainment and media political analysis, opinion polling, communi- managing information load, and communica- industries. Prerequisite: COMM 300; recom- cation evaluation. tion networks information distribution, and mended preparation: COMM 200, COMM 201. decision making. 490x Directed Research (2-8, max 8, FaSp) 459 Fact and Fiction: From Journalism to Individual research and readings. Not avail- 508x Power, Politics and Conflict in Com- the Docudrama (4) (Enroll in JOUR 459) able for graduate credit. munication (4) Human communicative behavior involving the creation and resolu- 465 Gender in Media Industries and 494x Research Practicum (2-4, max 4, tion of conflict in interpersonal, small group, Products (4) Examination of the effect of FaSpSm) Students gain research experience and formal organizational settings. Not avail- gender stratification in media industries upon in the design, implementation, analysis, able for Master of Communication Manage- the cultural products they create, especially and reporting of communication research. ment students. gender and gender/race role portrayals. Students serve as research assistants to fac- ulty members. Not available for graduate 509x Seminar in Classical Rhetorical Theory 466 People of Color and the News Media credit. (4) Theories of rhetoric from the fifth century (4) (Enroll in JOUR 466) B.C. through the fifth century A.D.; empha- 495 Honors Seminar (4, max 8, FaSp) sis on the Sophists, Plato, Aristotle, Cicero, 467 Gender and the News Media (4) (Enroll Advanced study of issues in communication; Quintilian, and St. Augustine. Not available in JOUR 467) recent developments in communication and for Master of Communication Management rhetorical theories. Open only to students in students. 471 Communication Systems and Technolo- COMM Honors Program. Recommended for gies (4) Provides technological literacy in seniors. Recommended preparation: COMM 510 Communication, Values, Attitudes, and areas such as radio, audio, video, switched 301L. Behavior (4) Theory and research on value communications systems, electrical circuits, and attitude formation and change; conse- and semiconductors. 496x Honors Internship (2-4, max 4, FaSp) quences for communication and behavior. Field experience in applying communication 472 Telecommunication Strategic Analysis principles to settings in organizations, cam- 511x Seminar in Contemporary Rhetorical (4) Provides a framework for strategy in the paigns, law, or other contexts; analysis and Theory (4) Theories of rhetoric from the 18th telecommunications industry, covering areas assessment of issues and problems experi- century to the present; emphasis on Perel- such as finance, marketing, and public policy. enced. Not available for graduate credit. man, Burke, Habermas, Grassi, and Booth. Open only to COMM honors students or Not available for Master of Communication 473 Advanced Issues in Communication COMM seniors with 3.0 GPA overall. Management students. and Technology (4) Advanced level readings Corequisite: COMM 301L. into human-computer interfaces; social inter- 512x Seminar in Rhetorical Criticism (4) action with artifacts; concept of presence, and 497x Honors Thesis (4, FaSp) Writing of the Theories and methods of assessing popular emerging social and psychological issues of honors thesis. Not available for graduate persuasive art forms such as contemporary new communication and computer technolo- credit. Open only to COMM honors students; drama, music, poetry, and journalism as well gies. Prerequisite: 301L. seniors only. as traditional forms of public address. Not available for Master of Communication Man- 480 Nonverbal Communication (4) Theory 498 Ethical Issues in Entertainment and agement students. and research; examination of the influence of Communication (4) Examines social environmental factors, physical behavior, and and political controversies over conflicting 513x Seminar in Neoclassical Rhetorical vocal cues on human communication. ethical standards for communication in a Theory (4) Theories of rhetoric from the variety of media: mass-media, communica- fifth century A.D. through the 18th century; 486 Human and Technological Systems in tion technology, and entertainment. Prereq- emphasis on dictamin, praedicandi, poetriae, Organizations (4) How communication and uisite: COMM 300; recommended preparation: Alquin, Ramus, Port-Royalists, Bacon, Camp- information technologies are linked to organi- COMM 200, COMM 201. bell, Blair, and Whately. Not available for zational control, design, cultures; technology Master of Communication Management and competitive advantage; ethics and 499 Special Topics (2-4, max 8) Selected top- students. policy issues; technology-mediated work. ics in communication. Recommended preparation: COMM 385. Courses of Instruction 467

514x Seminar: Social Movements as 524x Seminar in Small Group Process (4) 553 Political Economy of Global Telecom- Rhetorical Form (4) Study of the rhetoric of Contemporary theoretical models; problems in munications and Information (4) The politi- social change; methodologies for analysis and determination and measurement of variables cal, economic, regulatory, and technological appraisal; investigation of specific collective in small group communication environments; changes that are together creating a new protest and reform movements. Not available assessment of recent research. Not available world information economy. The politics of for Master of Communication Management for Master of Communication Management international telecommunications is empha- students. students. sized.

515x Seminar in Postmodern Rhetorical 525x Humanistic and Social Scientific 554x Regression and Multivariate Communi- Theory (4) Implications of postmodernity for Approaches to Human Communication I cation Research III (4, 2 years, Fa) Advanced rhetorical theory and criticism; issues of tex- (4, Fa) Overview of the humanistic and social analysis of variance, regression models, path tuality, agency, and subjectivity in communi- scientific approaches to the study of commu- analysis, MANOVA, discriminant analysis. cation; study of selected postmodern figures. nication; emphasis on rhetorical/critical and Taught in Computer Lab. Not available for Not available for Master of Communication macro social scientific perspectives. Not Master of Communication Management stu- Management students. available for Master of Communication Man- dents. Prerequisite: COMM 552x. agement students. 516x Seminar: Feminist Theory and Commu- 556x Advanced Communication Research IV nication (4) Implications of feminist theory 526x Humanistic and Social Scientific (4, 2 years) Structural Equation Modeling, for communication; topics include epistemol- Approaches to Human Communication II LISREL and Log Linear. Taught in Com- ogy, critique of science/technology, women (4, Sp) Overview of the humanistic and social puter Lab. Not available for Master of Com- and language, feminist approaches to media scientific approaches to the study of commu- munication Management students. Prerequi- and film, women and the workplace. Not nication; emphasis on macro and micro social site: COMM 554x. available for Master of Communication Man- scientific, symbolic and structural perspec- agement students. tives. Not available for Master of Communi- 562x Cognitive Approaches to Communica- cation Management students. tion (4) Cognitive theory and research and its 517x Seminar in Rhetorical Theory and application to communication phenomena Culture (4) Issues of culture in recent rhetori- 534 The Culture of New Technologies (4) and processes. Not available for Master of cal theory; in-depth examination of represen- In-depth approach to cultural impact of Communication Management students. tative idealist, pragmatist, structuralist, criti- the Internet, multimedia, digital imaging, cal, and postmodern accounts of the symbolic CD-ROM and virtual reality in context with 570 Economics of the Communication construction of cultural forms. Not available photographic realism, artificial intelligence Industries (4) The economic forces that for Master of Communication Management and virtual communities. determine the structure and outputs of com- students. munication and media industries, including 544 The Arts and New Media (4, Fa) newspapers, broadcasting, cable, and 518x American Public Address (4) History Organization, economics, and policy of arts as telecommunications. and criticism of major American speakers and affected by new technologies. Architecture, speeches with reference to the social, politi- design, advertising, and fashion as context. 575 Advocacy and Social Change in cal, and intellectual background of their Implications for arts promotion, management, Entertainment and the Media (4) Examines times. Not available for Master of Communi- and funding. how diverse groups (i.e., governmental agen- cation Management students. cies, advertisers, health organizations, advo- 546 Seminar in Diffusion Theory and cacy groups, actors, social scientists) attempt 519x Seminar: Cultural Studies in Commu- Research (4, 2 years) Diffusion of new ideas to influence audiences through entertain- nication (4) Theoretical foundations, history, over time among the members of a system. ment and traditional media channels. and development of cultural studies in com- Emphasis upon the spread and adoption of munication; implications of issues of national- new communication technologies. 580 Media and Politics (4) Mass media in ism, colonialism, technologies, popular culture, American political life, including political and politics of bodies for communication. 550x Research Methods in Communication I reporting, election campaigns, non-electoral Not available for Master of Communication (4, Fa) Epistemological assumptions, design, politics, and the media as a political issue. Management students. and beginning methods of qualitative and quantitative analysis in communication 582 International Communication: National 521x Seminar in Argumentation (4) Foun- research. Taught in Computer Lab. Not Development (4) Roles of media institutions dation of critical deliberation; the nature of available for Master of Communication Man- and communications behavior in national informal reasoning; logical and ethical prob- agement students. development, including political, economic, lems; analysis and appraisal of naturalistic and social spheres; Western and non-Western argument. Not available for Master of Com- 552x Research Methods in Communication II conceptions of development processes. munication Management students. (4) Developing expertise in field research, and experimental, quasi-experimental, and 584 Seminar: Interpreting Popular Culture 522x Seminar in Kenneth Burke’s Drama- correlational methods in communication (4) The use of semiotic, literary, psychoana- tistic Theory (4) Studies the contributions of research. Taught in Computer Lab. Not lytic, and other approaches for describing and Kenneth Burke, among the most significant available for Master of Communication Man- interpreting popular cultural phenomena, figures in the development of contemporary agement students. Prerequisite: COMM 550x. including television, advertising, film, music, rhetorical theory and criticism. Not available and fashion. for Master of Communication Management students. 468 USC Annenberg School for Communication

585x Organizational Communication (4) 630 Communication Technology and Social 646 Negotiating Boundaries in Environ- Theory and research; field experience in ana- Change (4) Impact of technological advances mental Research (2) Examines how envi- lyzing and solving communication problems on human communication practices and theo- ronmental disciplines are discursively con- in organizations. Not available for Master of ries; trends, forecasts, implications. structed; explores problems of utilizing Communication Management students. scientific/technical results in policy-making 631x Minds and Media (4) Sociopsychologi- arenas; and introduces strategic communica- 590 Directed Research (1-12, FaSpSm) cal consequences of human interaction with tion skills. Research leading to the master’s degree. media and computers; evolution of minds; Maximum units which may be applied to effects of media forms and contents on cogni- 647x Seminar on the Network Society the degree to be determined by the school. tion and affection; concept of presence. Not (4, Fa) Advanced research seminar examining Graded CR/NC. (Duplicates credit in former available for Master of Communication Man- the interaction between communication tech- COMM 590). agement students. nology, society, economy, politics and culture from interdisiplinary and cross-cultural per- 594abz Master’s Thesis (2-2-0, FaSpSm) 635 Economics of Information (4) Applica- spectives. Not available for Master of Commu- Credit on acceptance of thesis. Graded tions of macro and microeconomic principles: nication Management students. IP/CR/NC. economic role of the information sector; pro- duction, distribution, and pricing of informa- 652 Field Research in Communication (4) 598 Practicum in Global Communication tion products; information in the functioning Examines quantitative and qualitative field Research (4) Development and assessment of of markets. methods in communication research; survey research into global communication; selection development and scaling, content analysis, of appropriate research methodologies; and 636 Interpretive and Cultural Approaches in ethnographic study; quasi-experimental production of scholarly research. Open to Organizational Communication (4, 2 years, design; time series analysis. M.A. in Global Communication students Fa) Interpretive, critical and cultural research only. in organizational communication; emphasis on 660 Entertainment and Games (4) Contem- narrative approaches to ethnographic studies, porary meaning of “entertainment,” historical 599 Special Topics (2-4, max 8) critical essays, and quantitative intercultural and cultural developments of entertainment; research in organizational communication. entertainment as psychological process of 605 Advanced Macro Theories of Commu- responding to/interacting with various media. nication I (4, 2 years) Advanced macro theo- 637 Current Readings in Organizational Not open to Master of Communication ries of communication and culture creation/ Communication (4, 2 years) Recent devel- Management students. change; emphasis on structural-functionalism, opments in organizational communication neo-Marxism, critical theory, symbolic inter- theory and research; emerging issues and 662 Video Games Research (4) History and actionism, phenomenology, post-structural- methodologies; future directions. content, motivation and selection, reception ism, deconstruction. and reaction processes, and effects of video 638 Global, International and Intercultural games; students conduct original research 610 Studies in Rhetorical Theory (4, max Communication in Organizations (4, 2 years, into video game usage and effects. Not open 12, FaSpSm) Problems in rhetorical theory Fa) Communication processes in global organi- to Master of Communication Management and criticism; advanced, specialized interest zational transformation; influences of informa- students. areas of individual faculty on the frontiers of tion technology, intercultural variables, and knowledge. globalization on decision-making, operations 675 Independent Study (1-4, FaSpSm) and practices of international and transnational A supervised course tailored to specific stu- 618 Mass Media Effects (4, Fa) Theoretical organizations. dent interests. The professor and student and research questions about mass communi- develop a syllabus that permits exploration cation effects; criticism and interpretation of 640 Communication and Organizational of advanced or specialized topics. Graded current research and theory, and formulation Change (4, Fa) Analysis of communication CR/NC. of new theory. and information networks in organizations and their relationships with communication 694 Preliminary Research Paper (2, FaSpSm) 620 Studies in Communication Theory technologies, organizational behavior, and Independent research designed to demon- (4, max 12, FaSpSm) Current problems management. strate the student’s ability to conceptualize, in communication theory and research: conduct, and present scholarly research. Par- advanced, specialized interest areas of indi- 641 Organizations and Communication allel to COMM 794. Graded CR/NC. vidual faculty on the frontiers of knowledge. Technologies (4) Communication technol- ogy impacts on organizations; organizational 790 Research (1-12, FaSpSm) Research lead- 625 Theory Construction in Communication influence on technology development and ing to the doctorate. Maximum units which (4, Sm) The nature of behavioral theories; deployment; methods for organizational com- may be applied to the degree to be deter- conceptual and methodological problems in munication technology studies; critiques and mined by the school. Graded CR/NC. theory construction; application to contempo- implications for theory and research rary issues in communication research. 794abcdz Doctoral Dissertation (2-2-2-2-0, 645 Communication Networks (4, 2 years) FaSpSm) Credit on acceptance of disserta- 629 Global Culture (4, Fa) Examines the Conceptual and analytic issues in network tion. Graded IP/CR/NC. relationship of culture to globalization, rang- perspectives; emphasis on communication ing from nationalism and colonialism to patterns, processes, content, influences and global cultural products, multinational cul- impacts. tural production, diasporic cultures, global media, and cosmopolitanism. Courses of Instruction 469

COMMUNICATION MANAGEMENT 528 Web Designs for Organizations (4) 542 Business Strategies of Communication (CMGT) Students learn to assess organizations’ online and Entertainment Firms (4) Competitive needs, to examine the use of the Internet in analysis and strategic formulation of enter- 500 Managing Communication (4) Produc- terms of electronic commerce and global pres- tainment and communications firm; cases tion and distribution of information within sures, and design web page strategies. (Dupli- examine product differentiation, marketing, large organizations; information networks, cates credit in former COMM 528). emerging networks and technological strate- organization structure, control and decision- gies for traditional and new media. (Dupli- making functions. Resources necessary for 530 Social Dynamics of Communication cates credit in former COMM 542). effective organizational communication Technologies (4) Impact of television, satel- systems. (Duplicates credit in former lites, computers, and other new technologies; 543 Managing Communication in the COMM 500). competing theories about the role of technol- Entertainment Industry (4, Fa) Examination, ogy in society; historical effects of introduc- application and critique of traditional and 501 Communication Management Pro- ing new technologies. (Duplicates credit in contemporary organizational communication Seminar (4) Central issues of theory and former COMM 530). theory as it applies to the entertainment practice in the management of communica- industry’s unique internal and external tion; broad introduction to all areas of the 531 Communication and the International environments. (Duplicates credit in former program. Open to Master of Communication Economy (4, Fa) Examines the impact of COMM 543). Management students only. (Duplicates global economic changes on communications credit in former COMM 501). industries, the political and economic forces 545 Communication and Global Competi- shaping these industries and the roles of tion (4) How communication technologies 502 Strategic Corporate Communication (4) its managers. (Duplicates credit in former are used to secure competitive advantage; Roles, responsibilities and requirements of COMM 531). how firms use communication systems to sus- communication functions within corporations; tain effective positioning in an industry; con- design and implementation of communica- 532 Development of American Media vergence of communication industries. tion plans; strategic message production for Industry (4, Fa) Origins of American radio internal and external audiences. (Duplicates and television broadcasting industry and 547 Distribution of Recordings: Media, credit in former COMM 502). analysis of its development into the contem- Retail and Online Channels (4) Cultural and porary media industry; covers history, tech- critical analyses of radio and recording indus- 503 Strategic Communication Consulting nology, regulation, and business practices. try development and business strategy; influ- (4) Communication consulting skills includ- (Duplicates credit in former COMM 532). ence of legal and regulatory institutions, ing facilitation, training, presentation coach- impact of new forms of distribution. (Dupli- ing, benefits writing, speech writing, and 533 Emerging Communication Technologies cates credit in former COMM 547). communicating organizational change; con- (4) Basics of multimedia; new forms of audio sulting basics, proposals, cost estimating, and and video interactive technologies; computer 548 Issues in Children’s Media (4) final reports. (Duplicates credit in former communication networks; social, political, Historical review of children’s programming; COMM 503). cultural, interpersonal, organizational issues programming genres; ethical and business related to emerging communication tech- issues of marketing to children; children’s 505 Communication in Work Settings (4) nologies. (Duplicates credit in former uses of various media. (Duplicates credit in How work settings determine communica- COMM 533). former COMM 548). tion: basic structures of communication, influence of technology, social contexts, and 535 Virtual Groups and Organizations 549 Case Studies in Digital Entertainment physical space. Applications to management. (4) How electronic networks affect interper- (4) Explores foundation of U.S. media policy (Duplicates credit in former COMM 505). sonal and organizational communication; in the digital age; students prepare White types of interactive media; issues related to Papers on an urgent issue of contemporary 506 Images and Image Management (4) cyberspace and virtual community; collabora- digital media and entertainment policy. Examines images and image manipulation in tive teams; business on global networks. (Duplicates credit in former COMM 549). communication, management and social con- (Duplicates credit in former COMM 535). trol. Synthesizes work ranging from cognition 557 Communication Policy in the Global and interpersonal behavior to mass media and 540 Uses of Communication Research Marketplace (4) Comparative analysis of vari- popular culture. (Duplicates credit in former (4) Applications of both data and interpreta- ous countries’ communication and informa- COMM 506). tion in communications management. Topics tion technology policies; examines develop- include: audience ratings, surveys, experi- ments in telecommunications, broadcasting, 511 Patient-Provider Communication: Inter- mental tests of programs and campaigns, for- and entertainment industries and policy personal Experience, Message Design, mative evaluation, secondary data sources. questions for global media marketplace. and Informal Technology (4) Connections (Duplicates credit in former COMM 540). (Duplicates credit in former COMM 557). between health providers’ communication and patients’ well-being; consultation lan- 541 Integrated Communication Strategies 558 The International Entertainment guage, nonverbal behavior, physical settings, (4) Communication strategies for product Marketplace (4) Global influences on enter- design of media messages, information tech- marketing and advertising; communication’s tainment industries (broadcasting, film, nologies in patient education and care. role in developing domestic and international telecommunications, Internet, video games, marketplaces; practical applications of per- and music); case analyses of specific organi- 520 Social Roles of Communication Media suasion theory. (Duplicates credit in former zations and geographic regions; impact on (4) How mass media shape public images of COMM 541). local cultures. (Duplicates credit in former groups, channel political power, promote con- COMM 558). sumption of goods. Social and political theo- ries as tools in evaluating media impact. (Duplicates credit in former COMM 520). 470 USC Annenberg School for Communication

559 Globalization, Communication and 576 Communication Strategies for Conflict 597 Communication Research Practicum Society (4) Comparative analysis of social, Management (4) Communication strategies (4, FaSp) Students design and produce an cultural and political impacts of communica- for effective negotiation, mediation and facili- original project appropriate for their emphasis tion technology and media; emphasis given tation of disputes; structures for public inter- area within the Master of Communication to communication’s influence in the social ventions; emergence of online dispute resolu- Management degree; oral defense of project. dimensions of globalization. (Duplicates tion systems. (Duplicates credit in former Open to Master of Communication Manage- credit in former COMM 559). COMM 576). ment students only. (Duplicates credit in for- mer COMM 597). Prerequisite: CMGT 540, 560 Communications Policy (4) Evolving reg- 581 Media in Social Services: Design and CMGT 573 or CMGT 587. ulation of telephone, radio, television, cable, Evaluation of Campaigns (4) Theory and print, and other media. Major policy-makers research issues in the use of media for chang- 599 Special Topics (2-4, max 8) and decision points in policy-making at local, ing behavior in health, public safety, welfare, state, national, and international levels. (Dupli- and other areas of social services. (Duplicates cates credit in former COMM 560). credit in former COMM 581). PUBLIC DIPLOMACY (PUBD)

565 Communication Law and Broadcasting 583 Social Marketing and Entertainment 502 Historical and Comparative Approaches (4) History and present status of broadcast Education (4) Theoretical foundations of to Public Diplomacy (4) Examines historical regulations; emphases on First Amendment, social marketing and entertainment educa- and comparative approaches to public diplo- character of regulatory agencies, impact of tion; uses of dramatic serials, telenovelas and macy. Explores public diplomacy operations court decisions, influence of technological animation to promote human rights; program in public and private settings, by individuals advances. (Duplicates credit in former design, evaluation. (Duplicates credit in for- and institutions. Reviews traditional, critical, COMM 565). mer COMM 583). war, and peace perspectives.

566 Communication Law and New Tech- 586 Entertainment Media: Content, Theory, 504 Global Issues and Public Diplomacy (4) nologies (4) Development of law in newer and Industry Practices (4) Examination of Focuses on critical global issues/challenges technologies. Cases include cable television, social scientific theory and research on pat- that require some form of intervention from low power television, direct broadcast satel- terns of media content; effects of mass media the international community. Taught with lites, teletext, video cassettes, telephone, exposure on individuals and society; and active leading strategies: case studies and data networks, computer regulation. (Dupli- industry practices. (Duplicates credit in for- “problem-based learning.” cates credit in former COMM 566). mer COMM 586). 508 The Rhetoric of War and Peace (4) 567 Internet Policy, Practice and Regulation 587 Audience Analysis (4) Fundamental Special exercise in “Think Tank” procedure (4) Examines how legal decisions impact com- principles of audience research; critique of that explores rhetorics of war and peace from mercial and personal uses of the internet; regu- existing methodologies; implications for a 21st century perspective. latory responses to court decisions. (Duplicates global audiences and mass media markets. credit in former COMM 567). (Duplicates credit in former COMM 587). 510 Technologies and Public Diplomacy (4) Explores relationship between diplomacy 571 Communications Technologies (4) Basic 590 Directed Research (1-12, FaSpSm) and technological change. Emphasis on ques- technological concepts necessary to under- Research leading to the master’s degree. tion of how new media may force us to stand the workings of modern communica- Maximum units which may be applied to rethink traditional frameworks of public tions products and services, to include fre- the degree to be determined by the school. diplomacy. quency, bandwidth, electricity, modulation, Graded CR/NC. (Duplicates credit in former and digital conversion. (Duplicates credit in COMM 590). 512 Cultural Diplomacy (4, Fa) Provides former COMM 571). overview of formal cultural diplomacy and 591 Communication Internship (1-2, max 2, concentrates on ways in which non-govern- 572 Telephone, Data, and Video Telecom- FaSpSm) Field experience in applying com- mental entities communicate across interna- munication Systems (4) Technological prin- munication principles to settings in organiza- tional boundaries and the effects of those ciples and workings of telephone, data, and tions, campaigns, or other contexts; analysis interchanges. video telecommunication systems. Issues for and assessment of issues and problems. Open management and policy from a technological to Communication Management, Progressive 514 Corporate Diplomacy (4, Fa) Provides perspective. (Duplicates credit in former B.A., Communication/Master of Communica- basic public diplomacy and public relations COMM 572.) Prerequisite: CMGT 571. tion Management, and M.A., Global Commu- tools for global organizations and their foreign nication students only. (Duplicates credit in publics. 573 Evaluating Communication Needs (4) former COMM 591). Participation as consultants in field projects. 516 International Broadcasting (4) History, Use of organizational, interpretive, and statis- 592x Applied Communication Theory (1-2, context and practice of global international tical methods to design organizational com- max 2) Theory and practice of various com- broadcasting strategies: technological and munication systems is emphasized. (Dupli- munication topics. Master of Communica- financial parameters that shape future inter- cates credit in former COMM 573). tion Management students may apply up to national broadcasting strategies; use of radio, 2 units toward their degrees. Not available television, and Internet. 574 Tele-Media: A Strategic and Critical for degree credit for students in the M.A. Analysis (4) Strategic and critical analyses of and Ph.D. programs in Communication. 596 Practicum in Public Diplomacy Research emerging and new communication technolo- Graded CR/NC. (Duplicates credit in former (4) Development and production of original gies from historical, business, financial, con- COMM 592x). research-based project in the area of public sumer, and policy perspectives. (Duplicates diplomacy. Graded CR/NC. credit in former COMM 574).