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USC Annenberg School for Communication USC Annenberg School for Communication he Annenberg School for Communication, established in 1971 through the generosity of Ambassador Walter H. Annenberg, offers a wide range of instructional and research Tprograms through its Schools of Communication and Journalism. Entertainment, technology and global trade are powerful forces in the world today, and the Annenberg School, located in a “multimedia mecca” (the National Science Foundation has desig- nated USC as the country’s primary multimedia research center), plays a vital role in the growth of all three areas. USC Annenberg programs combine a policy-oriented focus with cutting-edge research and teaching, and the school is providing leadership in areas ranging from the quality of civic discourse, to journalism ethics, to global communication. The opportunities are boundless, and USC Annenberg aims to link its programs to cultural, political, technological and social devel- opments around the world. With a state-of-the-art online electronic newsroom and digital editing equipment for radio and USC Annenberg prepares students for a range of television news production, the School of Journalism is at the forefront of efforts to prepare stu- influential careers and a lifetime of intellectual engagement. Matthew Ott, a broadcast dents for the new information age, while maintaining the highest ethical standards of journalistic journalism and cinema production double practice. The School of Communication’s experiential learning laboratory facilitates interactive major, directs a three-program block of live TV for Trojan Vision, USC’s student-run television exploration and simulation of the many aspects of communication. Students examine the processes station. Guests have included director George and effects of discourse occurring in interpersonal, cross-cultural, public, international, organiza- Lucas, actor Jason Lee and singer Fiona Apple. tional and mass media contexts. USC Annenberg alumni fill top posts throughout the communication and media industries — including television, radio, newspapers, telecommunication, multimedia, advertising, public relations and pub- lishing — as well as in government, education and nonprofit agencies around the world. Through active involvement with USC Annenberg, alumni remain an invaluable resource to students and faculty. Annenberg faculty are prize-winning journalism professionals and renowned communication scholars who are distinguished by their teaching and research excellence. Their enthusiasm and expertise in these dynamic fields challenge and inspire USC Annenberg students and prepare them to become the communication leaders of tomorrow. 454 USC Annenberg School for Communication Administration Rebecca Avila, M.P.A., Associate Dean, Geoffrey Cowan, LL.B., Dean Administration Thomas A. Hollihan, Ph.D., Associate Dean, Stacey Dunn, M.B.A., Associate Dean, Finance Faculty and Academic Affairs Janet Fulk, Director, Strategic Initiatives Martin H. Kaplan, Ph.D., Associate Dean, Programs and Planning School of Communication USC Annenberg School Assistant Professors: Hernan Galperin, Ph.D.; Degree Programs for Communication 305 Kwan Min Lee, Ph.D. The School of Communication offers pro- (213) 740-0900 (academic inquiries) grams of study leading to a B.A. in Commu- (213) 740-3951 (administrative) Clinical Professor: Robert Scheer nication; minors in Communication and the FAX: (213) 740-8036 Entertainment Industry, Interactive Media Email: [email protected] Clinical Associate Professors: Colleen M. and the Culture of New Technologies, Keough, Ph.D., Rebecca Weintraub, Ph.D. Global Communication, Health Director: Larry Gross, Ph.D. Communication, Professional and Managerial Research Associate Professor: Ute Ritterfeld, Communication, Communication Law and Associate Director: Abigail Kaun, Ph.D. Ph.D. Media Policy, Cultural Studies and Interdisciplinary Law and Society; a progres- Faculty Senior Lecturers: Daniel Durbin, Ph.D.; sive B.A. in Communication/Master of Wallis Annenberg Chair in Communication Christopher Smith, Ph.D.; Alison Trope, Communication Management; an M.A. and Technology and Society: Manuel Castells, Ph.D. Ph.D. Ph.D. in Communication; an M.A. in Global Communication; a Master of Communication Professors: Jonathan D. Aronson, Ph.D.; Adjunct Faculty: John Cooke, Ph.D.; David Management and a Master of Public Sandra Ball-Rokeach, Ph.D.; Manuel Castells, Damus, J.D.; James Loper, Ph.D.; Donna Diplomacy. The Master of Public Diplomacy Ph.D.; Peter Clarke, Ph.D.; Michael J. Cody, Mitroff, Ph.D.; Michael Overing, J.D.; Kelton combines the resources of the Annenberg Ph.D.; Nicholas Cull, Ph.D. (Chair, Public Rhoads, Ph.D.; Nancy Snow, Ph.D.; Jonathan School for Communication and USC Diplomacy); Janet Fulk, Ph.D.; G. Thomas Taplin; Tracy Westen, J.D. College’s School of International Relations. Goodnight, Ph.D.; Larry Gross, Ph.D.; The Communication Management Program Thomas A. Hollihan, Ph.D.; Margaret Emeritus Professors: Walter R. Fisher, Ph.D.; has established dual degree programs with McLaughlin, Ph.D.; Lynn C. Miller, Ph.D.; William H. Perkins, Ph.D. the USC Gould School of Law and Hebrew Peter R. Monge, Ph.D.*; A. Michael Noll, Union College. Ph.D.; Peter Vorderer, Ph.D. Director, Norman Lear Center: Martin H. Kaplan, Ph.D. Associate Professors: Sarah Banet-Weiser, Ph.D.*; Francois Bar, Ph.D.; James R. *Recipient of university-wide or school teaching award. Beniger, Ph.D.; Andrea Hollingshead, Ph.D.; Randall Lake, Ph.D.; Sheila T. Murphy, Ph.D.; Stephen O’Leary, Ph.D.; Patricia Riley, Ph.D.; Kenneth K. Sereno, Ph.D.*; Stacy Smith, Ph.D.; Douglas Thomas, Ph.D. Undergraduate Degrees The School of Communication offers pro- another discipline or a minor to complement Admission grams of study leading to a B.A. degree and the major. Through careful planning, students Admission to the School of Communication minors in Communication and the Entertain- can complete these options within four years. is competitive. Fall 2005 incoming freshmen ment Industry, Interactive Media and the had an average GPA of 4.07 with a combined Culture of New Technologies, Global Com- Students must consult with an undergraduate SAT score over 1340. Transfer students have munication, Health Communication, Profes- academic advisor at least once each semester averaged over a 3.66 GPA. sional and Managerial Communication, and to explore course selections within the major, Communication Law and Media Policy. the minor, general education offerings and Many communication majors pursue, with the electives. school’s encouragement, a double major with Communication Undergraduate Degrees 455 Students who wish to declare communication COMM 204* Public Speaking 4 They are not mutually exclusive, nor do they as their major may apply in three ways: COMM 301L Empirical Research in exhaust the curriculum; rather, they represent (1) entering freshmen and transfer students Communication 4 partially overlapping areas of unusual depth. must meet the criteria set by USC and the COMM 322 Argumentation and Students may specialize in one of these areas School of Communication for admission; Advocacy 4 or may design individual programs of study by (2) current USC students need to have choosing other combinations of electives that 32 units completed at USC with a minimum ELECTIVES UNITS best meet their needs and career objectives. GPA of 3.0; (3) transfer students need to Six 300-400 level COMM courses 24 Relevant courses for the clusters are posted have 16 units at USC with a minimum on the Annenberg School for Communication 3.0 USC GPA to apply. The 3.0 GPA is a Web site (ascweb.usc.edu). minimum standard and does not guarantee *Can be used to meet core requirement only if taken admission. during freshman or sophomore years. Students admit- Media, Law and Politics Option: This option is ted into the communication major with junior or designed for students who are interested in For current USC students, the application senior status may use COMM 204 to fulfill core careers in government and public service, period is the first week of classes each fall requirement if it is taken during the first complete the law, and political and legal consulting, as and spring semester. No applications will be semester as a major. well as advanced graduate study. Students accepted after the first week of classes. examine communication processes in the Students must maintain a minimum 2.0 over- public sphere and learn how to participate Students who have not been admitted to the all GPA in their upper division course work. competently in these practices. Courses communication major or one of the minors No more than 8 upper division elective units emphasize the role of persuasion in the polit- may complete a maximum of 20 communica- may be taken prior to completing successfully ical and legal processes; the techniques used tion (COMM) units at USC. No further COMM 200 and COMM 201. Further, no by individuals, institutions and social move- communication course work may be taken more than 16 upper division elective units ments to influence public affairs; the history, until the student is admitted. Students who may be taken prior to completion of the entire design, implementation and evaluation of complete the maximum number of units core. No more than 4 units of COMM 380 political campaigns; the role of public opin- without gaining admission to the school may be counted toward the department major. ion; ethical issues in public communication, will be advised to select another major. The School of
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