COMMERCIAL B I NCOl\PORATl'ttG BROA DCA sTING Bus IN Es USLISHED EVERY SECOND THURSDAY BY AUSTRALIAN RADIO PUBLICATIONS PTY. LTD. R 0 A D c A s T /J . "'' WHEN YOU THINK OF ~ ALL QUEENSLAND CO'lERAGE- HOW'S THIS FOR A BUY? I N
4SB KINGAROY - 2,000 WATTS . G Registered at the G.P.o. Sydney, for transmission by post as a newspaper. 24 Commercial Broadcasting, July 18, 1940. sents" and care is being taken to en. sure that the program will have the New Pepsodent Show maximum interest for both visual and listening audiences. The only publicity the new feature Will COMMERCIAL BROADCASTING Commences August 18 have will bg prior to the first performance and for this publicity, radio, press, Post. Incorporating .ers, etc., will be used but the Pepso. Four State Line-up for 45 Minute Program dent- -Company have such faith in the new venture that they feel that after BROADCASTING BUSINESS Consistent radio advertisers since the first performance it wm not be 1932- Pepsodent Co. (Aust.) Pty. Ltd., necessary to publicise the program any Vol. 9, No. 3 Thursday, August 1, 1940. Price 6d. Subscription, IO/. p.a. will on Sunday, August 18, launch a new further. This fact alone shows the high radio feature -"Pepsodent Presents - regard in which radio advertising is Sunday Night at 8"-,- a program con held by this progressive organisation. been willing to co-operate with the de ceived and constructed to give 45 min Mr. Erickson said that Pepsodent EDITORIAL partment and the Government on al I utes of constant listener appea11 and were: "Coming back in a big way for occasions, but having to operate under interest. Pepsodent feel that the day of small the regulations as proposed by Sir Keith spot announcements and small sponsor. Interviewed by COMMERCIAL Murdoch, would severely tax the ed sessions is past and that people were DICTATORS NOT YET patience of even broadcasters. BROADCASTING, Mr. E. 0. Erickson, ready for a bright musical show but managing director of Pepsodent Com it had to be done properly - that is Another aspec't of these "Mu.rdoch" pany, said that the new radio feature why we have selected the best." REQUIRED was one that would. gain instant popu regulations (which have now been with larity with all types of listeners - 19 Stations-4 States drawn to be redrafted) is that it permits young and old - rich and poor - for the Government to take whatever time Agency Samson Clark, Price-Berry Ptr. Broadcasting Restrictions Unnecessary it likes, when it likes and . how it likes, not only would the entertainment fea Ltd., have issued contracts to 19 stat1?ns ture one of Australia's leading orches covering four States at the time of gomg without payment. to press and indications are that further The blizzard that swept over Australia stations that irrespective of their pro tras but top-line associate and guest stations will be added to the schedule be- artists would also be included in "Pep fore the premiere ' takes place on recently when the Prime Minister gram arrangement and of their adver That policy won't get the Federal Gov scident Presents" in an endeavour to August 18. . . authorised drastic regulations to control tisers, they would have to forego the ernment very far when they come to Stations so far l!sted are. 3_AW, Mel. the press, radio and cinemas, b_e most p•opular evening period from 7 p.m. collect taxes from broadcasters. If the ~ive the Australian radio audience bourne (key station); 3HA, Hamilton; 3SH, le~t ;oniething entirely new in programs. swan Hill; 3UL, Warragul; 3GL, Ge_elon g; hind in its wake, a very cold feeling in and give it over to the Department of revenue is cut down by Government ac 3BA Ballarat 3CV Charlton, 3MA M1ldura, the public mind that something was Information to conduct a session in the tion of taking time "free," how is a sta ·In reply to a query as to why ~he 2UE, Sydney; 2TM, Tamworth; 2CA,_ Ca n. interests of ·Australia's war effort. tion going to pay its way? Pepsodent Company was embarkmg Mr. E. O. Erickson. berra· 2HR Lochinvar; 2MW, Murw_1llum wrong somewhere and that someone had bah· '2AY 'Albury; 2KM, Kempsey; 2PK, blundered badly. upon such an extensive campaign, _Mr. now opportune for the launching of an Parkes; 2GF, Grafton; 2DU, Dubbo; 4B_H , Erickson said: "Our Company reailses Believing that they were "on the spot" Would the Government demand that extensive radio campaign, but we real Brisbane; 4GR, Toowoomba; 41P, Ipswich It is suggested that the Prime Minis they all-advertisers, agencies and sta the B.H.P. should give its steel free of that the Australian public is now taking ised that the program would have to and 5KA, Adelaide. . ter misled by assurances that the press much more interest in radio than ever The theme number for each program will tions-agreed to fa'll in line with Sir charge? stand out against many other top-line be the original theme number used by ;i:'eP of Australia was in agreement with the Keith M urd;och's .proposal. It meant before for the national interest is today features · and with this thought at the sodent back in 1932 over 3AW when The new regulations. The quick and intense Perfect Song-" was th';' signatm;~ number sacrificing the best time for some adver Time on the air or space in a paper centred around the news broadcasts back of our minds and after very care reaction to the proposed action was so given by all stations, this fac_t beil;g for each session of Cecil & Sally present tisers, moving other advertisers to other represents a certain value and should ful consideration we selected Isador ed over that station by George _ Sut~on. emphatic that the Prime Minister times, and also upsetting listeners so be paid for just as any other article born out by the sharp increase m rad10 Goodman and His Capitol Theatre "Pepsodent Presents - Sunday ~1ght at quickly realised that he would have to licences over the past few months. 8" will run for 13 weeks as a trial can:i that one of the dullest sessions ever which the Government requires;. The Orchestra of 12 talented musicians for paign and if . successful, this feature will amend the regulations which empowered broadcast could take the place of most days of NED KELLY are long since be on the air-lanes for 26 weeks at least "The Pepsodent Company," co1~tinu~d the program and it will be this orches the Director-General of Information to popular sessions. past, and irrespective of whether they Mr. Erickson, "feels that the tm1e is during 1941 with a possible larger statwn tra around which the whole program line-up than that proposed for 1940. direct any publication to print any mat- are Prime Ministers or Directors of In will be built. Isador Goodman himself er of any length, any broadcasting sta In the light of what happened recent formation, they have no right-as yet at Faith in Medium. is an amazing pianist and need no in t n to transmit any matter, and any •Jy, when the press was assailed, and any rate-to take anything without mak troduction to Sydney after his long as Indicative of solid faith on the ~art ci ma to screen any matter that the what followed, it would be pertinent to ing equitable recompense to the victims sociation with the Prince Edward Dire tor-General or his officers directed, of national advertisers in local, llve now ask "DID THE PRIME MINISTER of the "taking." COMMIRCIAL Theatre in that City. artist shows, is shown by the announce· and to- ,do so in any manner at any time KNOW WHAT WAS HAPPENING IN "Other top-line artists to be featured ment that the new Pepsodent show so required. "The labourer is worthy of his hire," BROADCASTING. in this program will be the 'Parker Sis ("C.B.", 18/7 /40), "Sunday Night at THE RADIO FIELD?" and the very basis of our modern econo By the time this appears in print, the ters,' well known for their work in the Eight," which will be broadcast_ through mic structure is in the system of pay Price: 6d. per copy 'Boswell Sisters' style while Alan Ad Prime Minister will no doubt have had If the Federal Government wanted to Subscription: 10/- P.A. 3A w Melbourne over a network of. sta· ment for goods supplied or for services cock (Sammy Fields of Shell Show Cabinet's approval to revised regula broadcast a session that would appeal tions covering the Eastern States is. to tions, if any. rendered. Undermin~ that principle and MANAGING EDITOR: fame) will be "Jerry the Mad Professor.' be a 45-minute musical revue, featunng to the people, why did they not seek the structure, as such, must collapse. O. F. Mingay "Guest artists will also be heard in Austrailan artists. the advice of the station ma,nagers, who NEWS EDITOR: 'Pepsodent Presents' from time to time Over a number of years the Pepsod~nt do know more about the pub I ic taste in .There is a lot to be said for political L. Lippmann while material for the programs has co has sponsored many outstandmg Were Broadcasters Bluffed? entertainment than Sir Keith Murdoch, control, as against control placed in the TECHNICAL EDITOR: been made available by the Pepsodent tr~nscribed features, notably "JimmY despite the fact that his "Melbourne hands of outsiders, who while being dic J. R. Edwards, M.1.R.E. (Aust.) Company of America, whose radio pro Not only was the press to be muzzled, Allen" and "Tarzan of the Apes," an~ but the broadcasters were in it too. Herald" group· controls a number of tators in their own commerciail fi.eld, MELBOURNE REPRESENTATIVE: grams in that country featuring Bob its decision to make its new show a loca They would have been compelled to commercial stations. That comment is seem to lose all balance of judgment R. W. Pfeil Hope are ranked among the best pro justified by the subsequent action of the C l o Mingay Publishing Company, live-artist one is significant. broadcast just whatever material the when given wide powers by the Govern • ·Roo'm 4, Fifth Floor, 239 Collins St., duced in the U.S.A." The script will be written and . pro· authorities - no doubt under public in ment. Mr. E1rickson went 'on to say that Department of Information wanted, and Melbourne. 'Phone Central 442. duced by 3A W's production manager. at any time reauired, irrespective of fluence - in permitting the commercial PERTH REPRESENTATIVE: "all scripts from the 'Pepsodent-Bob Mr Kenrick Hudson, and the progr~lll stations to put on their own session of Hope' shows were available for the Aus their programs o~ of their advertisers .. The suppression of reasonably free K. T. Hamblett, C/o S. Crownson wili be compered by · the station's chief propaganda. speech in the press or over the air is not Cohen, 4th Floor, A.M.P. Chambers, • tralian Pepsodent programs enabling Actually this is not the first time that William Street, Perth. B 6584. announcer, Mr. Terry Dear, alreadY conducive to the full p.ublic co-operation those most suitable to be adapted to known throughout the Commonwealth the Director-General (Sir Keith Mur It is well known in broadcasting suit Australian radio and although this in these tense times. More p•ublicity of Printed by through his work on the "Ginger" broad· ~;ch) has used his powers to imp·ose his circles that , although the stations and what is happen Ing and less suppression Radio Printing Press Pty. Ltd., program will be of 45 minutes duration advertisers agreed, they did so most re 146 Foveaux Street, Surry Hills casts. ~t e:.s on the commercia,! broadcasting would gain public support and co.nfid each week. commercial announcements Ma ions. It is reported that the P.M.G., luctantly,. mainly. because. they. are • Published every second Thursday will be few, offering maximum enter ence in the Government's effort to win a r. Thorby, who contro·ls broadcasting licensed by the Federal Government, the war. AUSTRALIAN RADIO tainment value to the listeners." The New Rate Book, July, 1940, PProved. and it might have reacted against them PUBLICATIONS PTY. L TO. COMEDY THEATRE TO HOU&E when their licences were up for renewal. The redrafting. was apparently not 146 Foveaux Street, Sydney Number is now available. Hall· LIVE AUDIENCE in~·/ew weeks ago Sir Keith Murdoch complete by Tuesday last, and so the G.P.O. Box 3765 yearly 5/- per copy, or 101~ per me 1 ~ted a nation-wide session, com It must be kept in mind that the Post "Every Sunday Night at 8" will see radfo fraternity a,re awaitin.g the de· 'Phone: FL 3054 (3 lines) year. clu~?'ng at 7 p.m., from all stations, in master-General still controls broadcast clsion of cabinet. Let the P.M.G. con 1,000 people at the Comedy Theatre, ti ing commercial and National sta- ing with a very experienced s.taff. The Melbourne, to join in "Pepsodent Pre- tinue to control broadcasting but keep ona. He is reported to have told the commercial broadcasters have always out the dictators.
Commercial Broadcasting, August 1, 1940. 2 Commercial Broadcasting, August 1, 1940. 3 N.C.B.S. EXECUTIVE'S D. OF I. SESSION ON SUNDAYS FELTON GRIMWADE FLYING VISIT Last Sunday evening's Department of LAUNCH INTO RADIO Information session at 9 j.m. was a For the first time Felton, Grimwade First broad·casting executive of the marked contrast to those previously and Duerdins are launching into radio N.C.B.S. (New Zealand) to use the broadcast on Sunday evenings. on a scale never before attempted by trans-Tasman flying boat service is The National stations had their pro this well known house. Squadron Leader B. T. Shiel, deputy gram, whilst the 100 commercial broad controller of the National Commercial casting stations put on a separate pro Through George Patterson, Felton Broadcasting Service. gram. Listening to . both-switching Grimwade have booked space on sta. over from one to the other-we were im tions- in four States to publicise many The popular "Beau" Shiel arrived in pressed with the attractiveness of the ot): their products, including Hypo) Sydney early last week, and at this writ program of the commercial stations as :Bosisto's, Rat Death, Milk of Magnesi~ ing planned to make the return trip by compared with the humdrum, stere and Kruse's. air within a couple of days. "This fly toypeJ National service. The star Stations concerned in the line-up are: ing boat service certainly is a boon to speaker on the National service was Victoria: 3A W, 3DB, 3UZ, 3KZ. business men," he commented. Dame Enid Lyons, who spoke about the New South Wales: 2KO. 1830 period, as compared to Sir Ernest Queensland: 4BC, 4BH, 4BK. Fisk, the star speaker on the commer South Australia: 5DN-RM, 5AD-PI mercial service, who dealt with Austra MU-SE. lia's war effort at the moment. The Western Australia: 6IX, 6PM-AM, musical content of the sessions was brighter from the commercial service. 6PR. The programs and announcements cover This introduction of an alternative all periods of the clay. Night time pro Department of Information service on grams in the different States will be the Sunday night will certainly brighten nevv v ariety show, "Dithering with Davey," to be heard on Saturday nights. The day things up materially, and with advan time program is "Maud and Mabel," a pro tage to the commercial service and the gram built by George Patterson and fea turing t w o well known radio . performers, listeners. who form an excellent Australlan counter part to the well known English players, BEAU MONDE PLACES ''Gert and Daisy." In addition to these program·s Feltons BUSINESS WITH 46 STATIONS are using 100-word announcements in wo The well known radio advertisers, men's sessions on several stations. Would you like an open inYi.tation to Beau Monde (Aust.) Pty. Ltd., have an nounced through Agency, K. M. Camp ANOTHER DEPT. STORE eYery radio home in eyery street in bell Advertising, Melbourne, contracts the Commonwealth? with 46 stations throughout the Com BOOKS BIG DA YT/ ME monwealth. FEATURE Campaign commences to-day, August E . Way and Co. Pty. Ltd., drapers of IT'S UP TO YOU ! 1, and quarter-hour sponsored sessions Sydney, are one of the latest big Sydney will be featured in addition to scatter stores to adopt the use of the broadcast announcements which will continue un medium and their biggest time booking til Xmas. to date, is for a weekly one hour stage The Commonwealth Broadcasting Network is an \Vith the placing of these contracts, and broadcast presentation arranged by integral part of Australia's family circle, and, Beau Monde enter their sixth year, hav 2UW from the State Assembly, Thurs· ing commenced their radio activities in days, commencing to-day (August 1). through this circle, extends to you a cordial in MISS SHIRLEY EBBOT 1935 with scatter announcements over 3XY Melbourne. Every State in the First half-hour of the show from 11.30 Yitation to be. one of this vast family. Who conducts 3VB's "Ladies' Ideal Commonwealth will carry the new cam a .m. will not be broadcast. It will be AusTRALIA'S family circle, i.e., Club.'' paign which is built to attract every confined to a stage presentation featur· ing Tut Coltman's Melod-y Boys, Vernon section of the public. Lisle, Cecil Scott, and Reg. Quartly, of radio listeners totals 4,5000,000 ~11/ I/II 2U\ill, in entertainment units plus a 3YB has regular I isteners to its CADBURYS USING SIX mannequin parade of latest spring styles members constituting the greatest Women's Session in all parts of STATE CAMPAIGN in lingerie. Show switched to the air Up to the present time, cocoa and con at 12 noon for half-hour of quiz titled purchasing family of all time. Western Victoria. With a regis- fectionerv manufacturers, Cadbury Fry "Double or Quits." In this quiz set-up tered badge membership of 1,886 Pascal'! Pty. Ltd., have only used spot members of the audience will be asked announcements in their radio publicity, general knowledge questions by Vernon and ever increasing interest in the but advice is now to hand from Agency Lisle. If the competitor answers the Transmit your sales message to this huge Club Session, this active Unit of , Geo. Patterson .Pty. Ltd., Melbourne, first question correctly, he or she will that this firm have launched a cam be given a chance of doubling the prize family through the C.B.N. whose distin "The Argus" Network continues paign of five-minute sessions under the by electing to answer a second question, to forge ahead in public favour. title of "Hit Tunes of the Hour" to be and at the same time risking losing the guished ~ervice in merchandising is the featured at the rat.:i of four sessions prize given for the first question if the weekly, Monday through Thursday over second question is not correctly an· high spot of commercial broadcast adver nine stations located ·in six States, pro swered. Thus, "double or quits." gram commenced on July 15. Seating accommodation at the State tising in the Commonwealth. Stations 4BH, Brisbane; 3AW, Melbourne; Assembly in Market Street is about 400, SON, Adelaide; 5RM, Renmark; 6PR, Perth; 6TZ, Dardanup; 7HO. Hobart, and 7QT, and the sponsors have arranged that in· Queenstown, will feature these five min vitations to attend the show and broad· ute sessions between 7.23 and 7.3C> for a cast can only be obtained through app!l· period of 208 sessions while station 2UW. Sydney, has received a contract for 156 cation at their store, in Pitt Street. 3YB fivP minute sessions. C.B.N. SALES : C.ITY OF WARRNAMBOOL. Session is being aired in night 1JroeTa1ns Sponsored by leading Traralgon . business at a time calculated to have a maximum firms, a broad.cast over 3TR was heard re· SYDNEY: 49 MARKET ST. listenin.g- audience, following the national cent!Y from the Masked Novelty Ball at t~e MELBOURNE: P. SULLIVAN, 18 QUEEN ST. broadcast. It is interesting to note that Traralgon Town Hall. As a result of th15 Sydney Rep.: cl1ocol:1te and confectionery 1nanufacturers function, organised by the local branch of BRISBANE: 4BC, QUEEN ST. are now turning to the air as the most t he 3TR Women's Club, the Gippslancl IIo~ ALEC. BOURKE. B 2085. effective medium of reaching the public and pital received a substantial cheque, and th15 this 12 months allocation proves mwe again club's habit of handing a cheque to some that radio is certainly "grown up" as an charity each week was maintained. advertising medium, Commercial Broadcasting, August 1, 1940. 5 4 Commercial Broadcasting, August 1, 1940. ~ ·+·+++·++•+++++ + + •• ·~ ..... BEVILLES BRING DONALD ADVERTISING MEN FORM SPONSORS ENTERTAINED AT DAY TO SYON EY ENLISTMENT HONOUR ROLL yoUTH SHOW PREMIERE Bevilles Gift Store is bringing their RIFLE CLUB cheery personality, Donald Day, from Commercial broadcasting station The premiere of the Colgate-Palm- • Melbourne, and will, in future, feature Advertising men in Sydney recently managers are asked to send us at Box !' e "Youth Show," July 17, took an un- formed their own rifle club, and applica 3765, G.P.O,, Sydney, regimenta·I num "Youth Show" party: him from 2UE Sydney. Donald Day has 0 iv al form, but one which was thor Left to right foreground: been a popular figure with 2UE listeners tion has been made to the Metropolitan bers, rank, name and unit of all those usu hiY in keeping with the whole spirit Russell Scott, Peggy Miniature Rifle Clubs Union for affilia who have enlisted from their station. ~b hindg the program. T o give . th e spon- Kerr, W. Farnsworth, for some time now, mainly through his Mason Wood, Lionel Sunday morning home community sing tion with that body. Only the permanent staff of a station e an opportunity of personally meet- sor 5 d' t . Shave, Peggy McDonald , ing sessions relayed from 3XY Mel At the inaugural meeting on Friday, can be recorded in this Enlistment in g some of the lea mg young s ars m Joy Nicholls, R. Ordell, bourne through 2UE Sydney. He will July 19 last, Mr. Jim Purcell, of the Honour Roll. the show, the ma.nag.ement of Mac Graham Wicker, and advertising department of the Common Messrs. J. V. Moran, continue these sessions from the Sydney Alongside each name please put the quarie, which orgamsat10n produces the Reg. Lane, J. Langley, studios each Sunday morning from 10.30 wealth Bank, was unanimously elected position held with the station. "Youth Show," "threw a party" for the and H. G. Horner. captain of the club. Keen appreciation to 11. In addition he will conduct early We will publish these particu.lars as youngsters in on~ of the ~GB studios morning cheer-up sessions Monday, of the help given members and the en and invited leadmg executives of the thusiasm inspired by Mr. Purcell, was we get them, and periodically publish a • Wednesday, Friday and Saturday at 7.15 complete list. Only those who have sponsor company and of the George Pat expressed by all present. terson Pty. Ltd. Agency, which handles a.m. Day will have in the studio with enlisted for the duration of the war in him, Linn Smith and his Radio Rhythm, For several weeks Mr. Purcell had the account, "to meet the youngsters." been coaching a group of Sydney ad the A.l,,F., the R.A .A.F. or the Navy, and other well-known artists. Linn Cheers greeted the announcement vertising men who had given uµ each can be included. Smith and his band of five have played from Mr. J. V. Moran, managing director Mor~n, J. Langley, sales n1anager, Colgate fully appreciated the wonderful spirit of Friday night to learn how to properly Palmolive; George Patterson, W . Farn s enthus iasn1 and co-operation which 'vas eo for almost every A and B class station The co-operation of al I station mana of Colgate-Palmolive, that he had that handle a rifle. They felt that by doing worth, L. Shave (Geo. Patterson Pty. Ltd.); obvious in the polished performances of the in Australia, and his was the first jazz gers and staff is requested. day become a father. "I can only hope Mason Wood and Rus sell Scott, casting youngsters. He hoped his company would this they were at least making some be able to keep the "Youth Show" going band to broadcast in New Zealand. Day -Editor. the 'Youth Show' can keep on going un manag·er and producer respectively , of the preliminary contribution towards their "Youth Show." for a long time to come. Particularly had will also be featured in children's ses til mY youngster is old enough to take the producer, Mr. Russell Scott, performed eventual military training should the In a short address, Mr. Moran congratu sions on 2UE each Monday, Tuesday, a part in it," he commented after con lated Robin Ordell who had first conceived a great job of work. All the players were presented with kits Thursday and Friday at 5.30. need arise. gratulations had been made. All pre th.e idea of the s how, a nd who comperes it, Mr. I. W. Phillips, of the Major Broad and the many other talented young artis t es containing complete ranges of all Colgate sent considered it was a happy coinci who had b een so far s electeCl for parts. He Palmolive products. casting Network, was elected vice-cap U.S.A. BROADCASTERS DON'T dence-and perhaps one which augurei:l RADIO 15-50 PER CENT UP tain, Mr. Ken Unsted, of Unsted Jack well for the success of the program. s.on and Haines Advertising Agency, was LI KE POLITICAL Amongst those entertained by Mr. H. G. IN WAR-TIME CANADA elected hon. treasurer, and Mr. IJ. Horner at the gathering in addition to the Lippmann, hon. secretary. DRAMATISATIONS " Youth Show" cast were: Messrs. J. V. It is reported through "Variety," from Enqu;iries regarding app'lication for Montreal, June 18, that business on membership to the club should be direct At a recent meeting of representa· BUSINESS MAN'S GREAT Canadian radio stations has registered tives of the three big U.S.A. networks, ed to Mr. Purcell, or to the hon. secre GESTURE increases ranging from 15 per cent up to tary, F'L3054. the C.B.S., N.B.C. and Mutual, on the A Landmark as much as 50 per cent in some spots subject of handling political broadcasts in the Dominion during the first five during the forthcoming Presidential Big Saturday Show for Troops months of 1940. The shadow of war has A.G. CLUB PATRON'S DAY elections on a commercial basis; the One of the most outstanding gestures so far failed to affect the commercial opinion was expressed that the most by a Victorian citizen is that for enter aspect adversely, with volume business The Advertising Golf Club has set Sun dangerous form of political broadcast is In Daytime day, Aug·ust 11, for their Patron' s Day at taining 600 men of the Australian Fight still going up. St. Michael's course, La Perouse. The out the dramatised skit. ing Forces each week in the Princess The only sponsors who have left the ing is open to all golfers and the club Theatre, Melbourne, with a big broad hon. secretary, Mr. W. J. Brookes, of Gold "It is by this method in the past that air, or may be obliged to shortly, are berg's Agency, Sydney, will be glad to hear poJiticians have done some of their cast and variety show. those who have been depending on ma from anyone in the advertising· or broad dfrtiest mud-slinging, whilst remaining Backed entirely by the Hon. Archie Too/ castin g trade who feels game enough to terials manufactured in Europe which tackle the fairways (to say nothing of the in the background and Jetting radio, as Crofts, governing director of Crofts cannot be obtained elsewhere. In one highways and byeways) of St. Michael's such, take the slaps," says "Variety." Stores, the program will be planned in or two instances sponsors may have dis on that day. There's an attractive list of conjunction with Station 3XY and the trophies in adition to the Patron Day "Broadcast leaders of the alert type continued advertising because of entire trophy, including runner- up trophy pre want no part of dramatisation in poli management of the Princess Theatre. output being purchased by the Govern sented by Dan and Dusty (par handicap), tics. On the other hand, they are sensi It is planned that the hour of the pro ment for military purposes. This may A, B and C grades, trophies presented by gram which will be broadcast will intro 2UW, 2UE and 2CH respectively (par han tive of any charge sure to be made of 6 Commercial Broadcasting, August 1, 1940. Commercial Broadcasting, August 1, 1940. 7 program, "Information Piease/1 Spot\. sored by Canada Dry (Ginger Ale), is WITH MALICE TOWARDS NONE the most popular one throughout the entire networks over there. She says By Valerie Chick that the brilliant way in which "Infor mation Please" is handled, is, in itself The Australian iFederation of Com a work of a1;t. ' RADIO lUE mercial Brnadcasting's first "Australia A clever university student herself, Speaks" ·inspirational program was she claims that this session consider. broadcast on Sunday last. Refreshing ably raised the level of her education SCORES AGAIN! in its lack of "religious" atmosphere, within a few weeks. and striking a marked note of optimism At the same time, she continues, it combined with dignity, plus a goodly prnvides the most entertaining half-hour Yes . . Radio 2UE is the Sydney station share of human interest items. Should on the American air. It is, of course, a more than achieve its purpose. sort of quiz. The listeners forward ques chosen to carry the relays of the out· Prime Minister, Rt. Hon. R. G. Men tions, and answers are supplied (usu zies, sent a letter and his good wishes ally) by famous prnfessors, authors, standing Pepsodent shows to talking budgerigar "Peter Casey," musicians, scientists, etc. Clifton Fadi 2GB last week. One from Lady Wake· man, America's Ace book reviewer and h!urst also, :P·lus hundreds oif letters1 author, acts as "Ask-man," and each telegrams and telephone calls from lis week guest "competitors are brought to 11 teners in praise of Peter's conversa the microphone to try their skill at an II swering the questions. SUNDAY NIGHT AT EIGHT tional ability. Recordings of Peter's speech are on sale at Nicholson's, For instance, one noted New York George Street, Sydney. Price, 2/- each. musician has only failed twice in the Proceeds, Lord Mayor's Fund. Person following test. One bar-in the bass Valerie Chick, well known copywriter Featuring: Commencing: ally wish to acknowledge with thanks, and journalist (more widely known to is played by the studio pianist and the letters received from Curzon's, Mig· "C.B.'s" readers in the past as question asked is: "Can you play por non Hosiery, Bernard Thompson, and Valerie Ley. tion of the composition from which that many Sydney radio advertisers, too Am sure you'll appreciate the caption bar was taken. Also, what is the name ISADOR GOODMAN SUNDAY numerous to mention in this paragraph. I saw on a delightful studio scene, de of the piece and the composer." Ten Bright-as-neon sign Eric Hudson (late picting announcer speaking _to listeners seconds only are permitted for answers. and his Band "Man" Magazine) has joined forces with after two politicians have made their re If competitors fail, the listener who has Eric Holt and Lindsay MacNicol. Re spective addresses. "You have been lis sent in the particular question gets a August 18th sult-new agency to be known as Pack· tening to a paid political broadcast. This substantial cash prize. THE PARKER SISTERS ard Advtg. Co. Offices: 26 O'Connell station neither affirms nor disputes the The splendid part about "Information at Street. Radio will be one of this firm's lies expressed by either party." Please," is that its sponsors are so well specialities. Raised-eyebrows dept. Feminine sup equipped with talented "Answer" men, A WELL ·KNOWN Advertising world is like a game of porters of Wendel Wilkie-candidate that the public rarely catch them up on 8 o'clock chess. Whose move next, Hear that for Anierica's new Presidency, have a question. Therefore, there is tre· George Palmer has deserted A.B.C. adopted a radio slogan, in order to get mendous rejoicing when a competitor BARITONE and Journal to join Hartford Advtg. Agency votes for Wilkie. Here it is: "Wake up is caught. Gives the listener a big (Sydney). with Wilkie!" sense of importance. Fadiman, "M.C." Fifth column complaint-bulk of 2GB's Lawrence Tibbett's young twin son is of the program, can be likened to an MYSTERY CROONETTE EVERY SUNDAY feminine staff down with German soon to be married into New York's encyclopedia himself. When competi· measles. Remainder fiat out, holding Night Club set. He's an actor, at pre tors fail, he is invariably able to supply fort until "enemy" is routed. Notice sent doing a bit in a brnadway produc the answer right on the spot {takes some GUEST ARTISTS AT 8 O'CLOCK. blonde Joy Morgan (secretary to Mana· tion. doing), in which case the listener who An interesting Czech girl, who has supplied the question receives no prize. Ken Hudson, writer and producer ger Horner) sipping "Marmite" instead of "Sunday Night at Eight." of tea. "Strengthening," says Joy. We been living in America for three years, Am told that people, from all walks know she's out to stave off an invasion and who arrived here by th!l last Ameri· of life, are known to put off important by the G.M.'s. can liner, tells me that definitely the (Continued page 10.) AND 4BH-DAYTIME-Auditorium Ses.sions MORE FEATURE SHOWS WITH 'DONALD DAY * DONALD DAY'S CHEER-UP PROGRAMMES Draw Over 50,000 Visitors a Year Monday, Wednesday, Friday and Saturday at 7.15 a.m. * DONALD DAY'S CHILDREN'S SESSIONS The DAYTIME Sessions which draw over 1,000 Auditorium visitors per week are sponsored by Simpson Monday, Tuesday, Thursday and Friday at 5.30 p.m. Bros. (Cooking Demonstration), Parson's Rolled Oats, Edwards the Chemist, Saxon Stores (Demonstration), DONALD DAY'S HOME COMMUNITY SINCINC Peter's Ice Cream, and Sym-plex Dress Cutting School. For every Sydney: Melbourne: CHANDLER'S BROADCASTING MACQUARIE BROADCASTING SERVICE, SERVICES PTY. LTD., Au5tralia House, 37 Queen Street, Melbourne. Carrington Street, Sydney. 4BH RADIO"The Progressive Station"lUE 11 UEE NSL AN DER S FA V0 UR TH EI R 0 WN QU EE NS LAN D· 0 WNED ST AT I 0N Commercial Broadcasting, August 1, 1940, 9 8 Commercial Broadcasting, August 1, 1940. BROADCASTING BUSINESS BUREAU With Malice Towards None (Continued from page 8.) engagements in order to listen to this LISTENERS' LICENCE FIGURES CLASSIFIED ADVERTISING program. In fact, it has become such a INTRODUCING BLAN:K May, 1940 rage that listeners are vieing with -• SECTION·- each other, fossicking around trying to NEW SOUTH WALES. find an unusual and difficult question May May 1939 1940 Classified Advertising - 3d. per word with which to trap the almost unbeat. New Issues .. 5,932 6,663 (minimum 3/-). Black face or capitals able men of the Information Please Renewals .. . . 33, 328 36,465 bureau. Much publicity is given to a 3,616 2,795 6d. per word. Cash with order. AUD EX Cancellations listener who succeeds in supplying a Monthly Total .. 431,929 455,335 Nett. Increase .. 2,316 3,868 Positions Wanted or Vacant - 2d. poser. Entries run into millions weekly. 15.72 16.37 Population Ratio per word (minimum 2/-). VICTORIA. BRISBANE SPONSORS 3,363 New Issues 2,867 Box Replies: If replies are to be sent Renewals 27,981 29, 724 MAKING EXTENSIVE Cancellations 1,428 1,124 to the publishers' office, the Box Number 328,462 347,438 DAYTIME BOOKING Monthly Total .. is counted as 9 words and charged ac Nett. Increase . . 1,439 2,239 So great has been the attendance of Population Ratio 17.53 18.41 cordingly. the Brisbane public at the various ses QUEENSLAND. sions held each week in the 4BH Audi New Issues 2,107 2,215 torium-this applies to daytime sessions Renewals 11,306 12,678 Cancellations 1,194 735 as well as night-that it has been found Monthly Total .. 132,964 148,286 necessary for some time past, to have Nett. Increase .. 913 1,480 those desirous of attending send in a Population Ratio 13.24 14.69 Paton's radio division are pioneering in stamped, addressed envelope for admis What ·is a "perfected" recording blank ? The SOUTH AUSTRALIA. Saturday night quiz programs in Melbourne sin tickets. As it is the waiting lists New Issues . . 1,651 1,746 with "Name Three'' from 3AW. Program answer is simple. One that reaches you in the Renewals 10,148 11,045 was created for John Bull Oats (Parsons grow longer each week, and the 4BH Cancellations 744 754 Bros.), and the presentation, featuring Auditorium would need to be about three same condition as it comes off the machine. Monthly Total 117,415 124,478 Terry Dear and Vernon Pett, has been a times its present size to cope with the Nett. Increase, 907 992 mar1'ed success from outset. Paton•s have This is a problem of packing and shipping so Population Ratio 19.54 20.51 placed daytime announcements over 3XY demand. on behalf of John Bull Oats. Over 1,000 people are accommodated in WESTERN AUSTRALIA. the daytime sessions alone. Daytime ses as to prevent spoilage in transit by damage or 1,515 Lifesavers (A/sia) Ltd. are using all capi New Issues . . . . 1,239 tal cities for their national radio campaign. sions, varying· in length from one to two Renewals 6, 762 7,732 hours, one of which commences as early 269 Sponsored sessions are being used on 3AW warpage. Cancellations 814 a nd 6PR-TZ, and spot announcements on as 8.15 on Saturday mornings, and the Monthly Total . . 78,611 87,541 latest of which commences at 5 p.m. on 1,246 3DB-LK, 3KZ, 7EX, 7HT, 7AD, 5DN-RM, Nett Increase . . 425 5KA. Account is handled in thees States Saturday afternoons, are sponsored by AUDEX blanks are packed in specially-built Population Ratio 17.00 18.79 Simpson Bros. (cooking demonstration), by Paton's (Melbourne). Saxon Stoves (cooking demonstration), An Australian Record TASMANIA. Treadway's Retail Stores have renewed Parson's Rolled Oats, Sym-plex School of circular metal airtight containers. Each AUDEX New Issues 680 663 their contracts with Stations 3AW and Dress Cutting, Peter's Arctic Delicacy Renewals 3,375 3,690 3DB-LK. Campaign calls for scatters in Co., and Edwards the Chemist .. These audi Manufacturer's Triumph disc is packed in this container without an Cancellations 223 365 all sessions and is handled by Paton's radio ence participating sessions are handled by Monthly Total .. 39,283 42,039 diYision. three different members of the 4BH "per The superfine qualities of AUDEX envelope directly on it, and is virtually suspend. Nett. Increase .. 457 298 Catanach's have renewed their contract sonalitv" announcing staff. Population Ratio 16.27 17.40 with 3UZ. In place of a musical program Every Thursday from 1 to 2 o'clock, Les. recording discs afford a perfection of they are using a quiz program, "Boo or Daley _ conducts a community singing ses ed in air by a locking device which spaces each COMMONWEAL TH. Bouquet,' for the next 12 months. Produc sion in the 4BH Auditorium, sponsored by reproduction hitherto unobtainable. New Issues . . 14,476 16,165 tion of the new program is being super Edwards the Chemist. disc. Renewals 92,900 101,334 Bruckhorst Bros., Brisbane mercers, have 6,042 vised by Paton's radio division who handle AUDEX discs are the result of three Cancellations 8,019 the account. now assumed the sponsorship of a com Monthly Total 1,128,664 1,206,117 The makers of Wundawax are using Sta munity singing and "Cashpot" session, That's the way, and the only way, you will Nett Increase 6.457 10,123 compered by 4BH announcer, George Hard years intensive scientific research 17.23 tions 3AVi', 3DB-LK and 3XY for their Population Ratio 16.29 dramatised commercial announcements man, from the Regent theatre, every Thurs giving you a perfect record cutting receive "perfected" blanks. day from 12.45 to 2.15. This new session The above totals include: Total licences which were written and produced by Paton's radio division. (Melbourne). might be called "Community Singing de surface. to the blind 2,346 (1939) and 2,459 (1940), Luxe," so varied is the entertainment offer The metal containers serve as storage cabinets and total experimental licences, 2,057 (1939) Purina Grain Foods Pty. Ltd. are using ed. In addition to the community singing, and 539 (1940). evening announcements over Stations 3AW, which is accompanied by the full Regent Available in sizes for in which the AUDEX discs can be retained 3DB-LK, 3XY, 2UW, 2UE, 4BK-AK, 5AD Theatre Orchestra and Reubert Hayes at for their 1940-41 radio campaign. Con the big Wurlitzer organ, leading local pr?· inch. inch. inch. Commercial Information tracts were placed by Paton's radio divi fessional artists appear, as well as the big until ready for recording - avoids holding Abrahams, Benjamin L., 75 Pitt Street, sion. feature vaudeville item current on the Audex Playback 10 12 16 advertising agent, on petition of Ainslie R. Beckers Pty. Ltd. (Bex. A.P.C.) have re Regent program. For the usual price of excessive stocks. Hopkinson, creditor. July 23. newed their time booking on 2TJViT for an admission the audience are also entitled Audex Processing 17! other 12 months for the Athol Tier presen to remain or come earlier and see the usual 13! tation, "How the Other Half Lives." full picture. The huge Regent Theatre has Archer Whitford, of 102 Sussex. Street, The Christian Science lectures which been packed to the doors for the first two Sydney, was appointed on 27 /6/40, as re have been broadcast from 2UW to 10.15-30 sessions. Opening and closing, as well as ceiver and manager, under a debenture dated p.rn. first and third Sundays of each month intermediate commercial credits, are de 26/11/34, of Publicity Pty. Ltd., 102 Sussex. have been renewed for a further 12 months, livered straight from the stage of the Street, Sydney. effective from August 4. theatre. Now Available for Immediate Delivery C. A. MONKS says: FOR REQUIREMENTS APPLY Daily we hear of exploits by air AMALGAMATED WIRELESS (A/SIA) LTD. to have your share Now is the time for you 47 YORK STREET, SYDNEY 167 QUEEN STREET, MELBOURNE. USE RADIO! B 0522. M 4161. Radio Rep.: 2HD, 2MG, 2PK, 2QN, 2XL, Telephone: BW 4135 AW.A. WELLINGTON, N.Z. 3CS, 3KZ, 4AT, SAU, SKA. Telegrams: AIRADS Shell House, • AND THE "ADVERTISER" BROADCASTING NETWORK, ADELAIDE Carrington Street Commercial Broadcasting, ~ August 1, 1°940. 11 10 Commercial Broadcasting, August 1, 1940. THE NEW 3 U Z * THE NEW 3UZ * THE NEW 3UZ * THE NEW 3UZ * THE NEW 3UZ * THE NEW ROLY BARLEE JOHN McMAHON GIL CHARLESWORTH On January 1st, 1940, a NEW 3UZ was born. NEW progra1m policies, NEW programs, NIGHT TIME AND FOUR MEN NEW session divisions, NEW studio equipment, NEW personalities to back up the well- 3UZ - established veterans. ROLY BARLEE has been a great name in Melbourne radio for some yean To-day, seven months later, 3UZ evening logs read like a feature parade. "The old "top" The ideal radio voice - virile, yet mellow; capable, forceful handling of com. shows remain -"Happy Days," "The Battle of the Sexes," "Gag Busters," "Mrs. 'Olmes and mercial advertising; a star performer in "The Battle of the_Sexes" and "Happy Days." Announcer, artist, actor. Mrs. Hentwhistle," "Reflections in a Wineglass," "Singing Strings"- and the NEW shows total up to inspiring proportions - "Silas Marner," "The First Great Churchill," "Make a GIL CHARLESWORTH, too. He pairs with Roly Barlee, to add a quick-firing Bid" Jackpots, "Take It or Leave It" Jackpots, "Inspector Scott of Scotland Yard" (4th clarity to the 3 UZ evening program. and new series), "Speed Gibson," "Marco Polo," "Boo or Bouquet," '~Your Own Favourite," VICTOR LLOYD is the newcomer -- here only three weeks to date, and bring. "At the 19th Hole." ing with him the reputation and performance of a top-rank commercial, featurt VICTOR LLOYD and presentation announcer. He is the new 3UZ "Quizmaster," and will shart Even the freq·uency of programs has altered. "Mrs. 'Olmes and Mrs. Hentwhistle" is now with Roly Barlee the Mastership of Ceremonies. twice weekly. "Speed Gibson" five times weekly. "The First Great Churchill" four times. JOHN McMAHON - a golden tenor, a triple-speed announcer, M.C. of thr Many are three times and twice weekly. "Song Challenge," and star of "Happy Days." Within the last few weeks a NEW set-up of announcers has taken place. Two more experi enced personalities joined 3UZ ... VICTOR LLOYD fro.m 2SM Sydney - "Quizmaster," The brightest, cheeriest, fastest-moving program on the air - the 3 UZ Breakfast Sessioc M.C. and hard-hitting commercial announcer ... NORMAN ELLIS, for polished presentation BREAKFAST and production - panel supervision. With these two added to ROLY BARLEE, GIL. SESSION - with bright cheerful music and time. signals regularly every three minutes. "TINY' 6.30 a.m. to 9 a.m. SNELL, since he came to 3UZ six months ago, has revolutionised Melbourne's break· CHARLESWORTH, ERIC SNELL and JOHN McMAHON • • • • 3UZ has the Monday to Saturday fast entertainment. (Advertising recommendation: 100 words daily, 6 days weekly). finest announcing personnel in Victoria. This forward march of the NEW 3UZ has been costly - but the dividends in increased PERSONALITY One hundred thousand women are her intimate friends. "PENELOPE'S" two-hour p~ audience have been tremendous. 3UZ advertising has reached a NEW peak of effective- IN THE gram is today, as for the last eight years, the personal property of the housewives of Md· ness that is "tops" in Melbourne. '" , ,71<~~·\ " '- ··' •, , MORNING bourne. It belongs to them - and they to her. (Advertising . recommendation: llX 9 a.m. to 11 a.m. words daily, 5 days weekly). Monday to Friday 3UZ's NEW RATECARD, EFFECTIVE, AUGUST 1st, WILL BE POSTED ON APPLICATION After lunch there is time for relaxation. STEPHANI BINI ("Colonel Stephani" of "Tbt 3UZ SYDNEY REPRESENTATIVE: WOMEN'S Battle of the Sexes") presents a 90-minute afternoon concert. This session, at this hour 45 BOURKE STREET, A. D. BOURKE, SESSION is only four months old- but advertising results demonstrate clearly the home-lovin! MELBOURNE, C.1. 5 BARRACK STREET. 1.30 p.m. to 3 p.m. character of Melbourne women. (Advertising recommendations: t-hour program once It CEN. 572 B 2085 Monday to Friday twice weekly.) Newest of the newcomers to 3UZ - VICTOR LLOYD, the evening's M.C. and "Quii The best wavelength in Victoria. - Most complete technical equipment. Distri TOP OF THE master," presents his own personal afternoon session. It is a parade of musical featufCI best signal strength at the greatest radius. Most commodious premises in linked by comment. It is planned as true concert entertainment for the afternoon staf ~~tes ~he AFTERNOON 1 3 p.m. to 4.15 p.m. at-homes, and is presented with all the finish and polish of a major evening feature. (At ctoT1a. - More advertisers than any other Melbourne station. Victorian Head- Monday to Friday vertising recommendation: t-hour program once or twice weekly.). quarters of the C.B.N. - Key Station of the Argus Network. THE NEW 3UZ * THE NEW 3UZ * THE NEW 3UZ THE NEW 3UZ * THE NEW 3UZ * THE NEW 3UZ * ,. ~· 4 4 - - - " - 9 4 .... + • 4 .,.,. if - ., ... ..,""I!, .. "i' S' Commercial Broadcasting, A1.1gust 1, 1940. 13 12 Commercial Broadcasting, A1.1gust 1, 1940, "PRESTO" EQUIPMENT TO p M.G. FOR OVERSEAS . ran.rcripfiol}P~ .. . ·.Advice is to hand that A. M. Clubb AUDISK and co. Pty. Ltd. recently filled an im- ortant order for the P .M.G.'s Depart nd PCordi11 :~ . ; P ent by supplying two complete ~~re sto" mobile reco.rder units foi: in Rta llation in a recordmg tr;ick destmed, it is understood, for use with t~e A.I.F. "PERFECTED" RECORDING V.O.A. ENLARGING AND overseas. These recorder umts were BLANK IMPROVING EQUIPMENT assembled in Australia, using "Presto" Fully confident of the continued ex. turntables and cutting heads, and incor Said to mark a new departure in re pansion of the recording and transcrip. porated several original ideas develop cording reproduction, and the result of tion field in Australian radio, Mr. Sid ed as a result of A. M. Clubb and Co.'s three years' intensive scientific research Reynolds, proprietor of V.O.A., in Syd. extensive experience in this field. Jim Joyce, formerly of A.R.C., Audex "perfected" recording discs are The basic assemblies supplied were who is now looking after the ney, who recently assumed the com. sales organisation side of now available throughout Australasia. plete management of the well known "Presto" type 6D, 16-inch portable re Audex recording discs, it is claimed, Artransa Transcriptions, with recording studios, stated last week that cording turntables, fitted with 230-240 Miss Grace Gibson. constitute an Australian manufacturer's extensive improvements and additions v .. 50 c., A.C. motors for operation at triumph, their superfine qualities offer to existing recording equipment were 33! or 78 r.p.m. These assemblies were ing perfect record cutting surface. They being carried out. These should be made up complete with overhead feed "ENEMY WITHIN" FOR ACETATE are now obtainable from the distribu completed inside a few weeks. mechanisms for cutting in or out at 112 SECOND SERIES tors, Amalgamated Wireless (A/sia) New gear will include two additional lines per inch, and included "Presto" "The Enemy Within"-Nazi espion Ltd., and are available in three sizes for 16in. transcription turntables, the instal type BAl, 600 ohms, wide-range cutting RECORDINGS age serial - the first series of which playback, 10 inch, 12 inch and 16 inch, lation of micrometer pick-ups, remote heads. Each assembly was housed in and two for processing 13l inch and 1 n a specially-reinforced carrying-case, fit was under national sponsorship over Another milestone passed in Aus many stations early this year, has now inch. ted with ,removable lids, handles and tralian manufacture. With the introduction of Audex re capable of being locked. Two micro been continued for its second series cording discs purchasers are assured of scopes also are included for record ob through 3BO Bendigo under the local freedom from the dangers of spoilage, servation purposes. sponsorship of Matthews Bros., Bendigo AU DISK warpage or damage from other causes • To ensure that these recorders could drapers. Schedule ·covers four nights as a result of a device incorporated in weekly. Same sponsors also present operate independently of external Doublle-Sided Recording Discs are the new type metal containers which Mr. S. 0. Reynolds from 3BO the half-hour western feature, sources of power supply, A. M. Clubb unequalled for · brilliant lifelike simplify the problems of packing. These of V.O.A. "The Lone Ranger," and also in con and Co. supplied three special D ~ C.-A.C. record in gs. are circular and airtight, and each disc inverters which will provide 100 watts junction with the Melbourne sponsors, • 'brings Bend-igo listeners Elric A NEW is packed in such a way that it is actu of 230 v., 50 c., A.C., when fed with 12 to Give your Recording Engineer the Welch's Saturday night wrestling de ally suspended by a locking device volts, D.C., from accumulators carried best Australian made disc and be scriptions from the West Melbourne which spaces each disc. The metal con by the recording tmck. These inverters certain of producing the kind of AND SEPARATE tainers serve as storage cabinets in Stadium. control and automatic track cutting de· employ specially-tested vibrators for in records that keep your studios which the Audex discs can be stored terruption of the D.C. busy and make money for you. ready for recording. Further particu vices. Arrangements were also being made, he said, to install a sound h.ead supply, prior to transfor ORGANISATION lars as announced elsewhere in this for sound on film. Another important mation, and have proved issue. development would be the installation to be highly efficient and NOTE: - newly staffed, newly Audex recording discs are now avail reliable in operation. able from Amalgamated Wireless of apparatus for thorough examination equipped and with re- and testing of blank discs before these Reports to hand indi (A/ sia) Ltd ... 47 York Street, Sydney, cate that this "Presto" AU DISK n e w e d enthusiasm, 167 Queen Street, · Melbourne, and are passed for use on the cutting head. "Past efforts to provide only the high portable recording equip looking forward to A.W .A. Wellington, N.Z. PRICES est quality recordings have been hand· ment is giving excellent carrying o u t a n d somely rewarded by wide and consistent results under all condi 17t" Process Dies . . 17/6 ea. producing better re ARTRANSA CO.MEDY SOLD patronage of our studios and cutting tions of operation. TO NESTLE'S facilities, and we are determined to keep 16" Playback Disc 10/6 " cording jo_bs for- this accent on quality with every device What promises to be an outstanding to ensure that goal," said Mr. Reynolds. 13!-'' Process Disc 11/- ~· comedy feature of 1940 is being record The services of Mr. L. Betts, well Mr. Alex. Clubb, of A. M. ed by Artransa Pty. Ltd., who have just Clubb and Co., off to do a 12" Playback Disc 5/6 " known sound equipment engineer, have Job of emergency transport YOU! sold 52 episodes to Nestle's for national for the A.l.F. 10" Playback -Disc . 4/6 " been secured as recording engineer and release. technician at V.O.A. Ex Sydney Store - Plus Sales Tax R. With- "Oh! Reggie," starring Barrett Packed in sealed metal containers Lennard and Lou Vernon, commences in FELTON & GRIMWADE USING (returnable) Radio Sessionettes all States on August 12, and will be Process and Acetate broadcast three nights each week. JACK DAVEY Dialogue and situations are so strong Popularity of Jack Davey with Mel· Recordings in comedy that " Oh! Reggie" should be bourne audiences, through his numer ous In Loving Memory AU DISK even as popular as the record-bTeaking quiz sessions, most of which are now available on disc, will be strengthened Commercial Features "Frank and Archie" series. of all those who passed away quietly Ma;nufactured by : Radio Merchandising The plot covers the misadventures of by his work in the new Felton and Gr im· black sheep, Reginald Fyshe, who leaves wade feature, "Dithering with Davey," at the Radio Ball Australian Reco rd Co. Pty . his ancestral English home to brave the which is aired from 3AW each Satur day night at 7.30 and on 5DN-RM and 6PR-TZ. Limited, Sydney "wilds" of Australia. What Reggie lacks in brains and Feature brings 15 minutes of bur· R.I.F. • lesque by radio's l'enfant terrible, includ· For the Sole Distributors : ability, he more than makes up for im AUSTRALIAN agination. A steadying influence is pro ing candid commercials of a type never vided by his man-servant Merryweather, aired before, not to mention several A. M. Clubb & Co. Pty-. Ltd . RECORD special crazy highlights, such as the N.B. Jack Davey Production's table won the played by Lou Vernon. 76 Clarence Street, Sydney An exceptionally strong cast supports "Stranger than Truth" section which prize. COMPANY the two stars, and includes Dorothy is a believe-it-or-not to end believe-it-or· Suppliers of Everything for Foster, Peter Bathurst, Rita Pauncefort, nots. 'Nother Scoop for Davey PTY. LTD. Enid Lorimer, Arundel Nixon, Rae Same sponsor has also arranged for Recording Sanders, and other specially cast play time on 4BH Brisbane, where another 29 BLIGH ST. BW 6953 SYDNEY program will be featured. ers. Commercial! Bro11dc<1§tin9, August 1, 1940. 1S 14 Commercial Broadcasting, August 1, 1940. At the drawing of the raffle, Mr. Red. CLUBB AND CO. RELEASE £1,400 RAISED FOR RED mond Byrne, chairman of Tatt_ersalJ's Radio 2UE Pty. Ltd. announce that lltr. Red Cross Appeal Committee, opened H. Mi:xwell Smith was recently appointed NEW DISCS FOR A.R.C. CROSS APPEAL to their sales staff. Maxwell Smith is well A. M. Clubb and Co. Pty. Ltd., sup A recent raffle conducted by Tatter his address by praising the station and STATION kno"'n in accountancy and business circles Anderson for their untiring efforts in throughout Australia, h aving been connect pliers of recording equipment, have an sall's Club, in which a yearling filly, out ed with Kalamazoo (Aust.) Ltd., first as a nounced to the recording and transcrip of Monash Valley by Shepherd's Care, assisting to !·aise the figure mentioned 8alesman, then as N.S.W. manager, and tion trade and to broadcasting stations was donated by Andy Maguire, well The widespread appeal of this raffle i; PERSONALS finally as Australian sales manager which vividly illustrated by the fact that le t. position he occupied for 10 years. He was the release of Audisk blank recording known identity of the Australian turf recently with 2CH Sydney. ' discs for ascetate recordings. and proprietor of the famous Kialla ters and telegrams arrived at 4BC frorn . tulations to Lieut.·Colonel George all over the State and many parts of ' · •ngra assist. manager of 2G B, and 'veil Val. Hutchinson, Sydney representative These discs are manufactured by Aus Stud at Greenmount, was publicised by broadcasting circles of the 'Arbour New South Wales, and that right up to Ande.rso~, for 2CK Cessnock for the past many tralian Record Co. Pty. Ltd., of Sydney, , racing commentator, Jim Anderson, of kr ';" n 1He no"· com'T'~nds the 9th Field months, which appointment he took over and A. M. Clubb and Co. are the sole 4BC, and yielded £ 1,400 for the Tatter the closing day, wires arrived at the Cit ·il r" Brigade (m1lltla), and has Just after representing the station at New studio requesting that tickets be re. r 11 e ii dutv after doing three months castle, has joined the A.I.F. Signals and distributors. sall's Red Cross Appeal, swelling their r '""'e Colonel Anderson's flare for organi has entered camp. The Australian Record Co. has been generous efforts at £1,900. served for the senders, and that cheques <"8"-'P· and control was efficiently exhibited manv training stunts, and is testi experimenting over many months with inn';: . Miss Una Pritchard, popular sales execu du~in 10 bv ·other prominent officers quite t1 ""' of the 0. P. Sellers organisation, the Audisk blanks to test them out tie ,;de of broadcasting. He is now back which . h andles the distribution of all • ut. the job at 2GB, where all his trade under all kinds of varying conditions At the official drawini:1 of the Colmub1a-George Edwards productions was until they were satisfied that the pro raffle broadcast by 4BC. Frorn (~• nds. ·and particularly clients, 9an con- at time of this writing still confined to L. to R.: Messrs. Len Dixso n tarl him. hospital at Gloucester House, R.P.A. Hos cess of manufacture which had been pital. Latest reports, happily, indicate (scrutineer), Leo Power (com . .\lthOugh a member of the R.I.F. board evolved in their laboratory would stand mitteeman), Dr. Grey (scruti steady progress towards recovery. 01 · management, Mr. _qswald Min~ay and up to all the requirements of the disc neer), Bob Scott (Red Cross ~I . . "'1ingay did not JOlll the officia 1 party Appeal Committee), Redmond Friday, July 26, at 5 o'clock, found a very · '"ftc~o unt of their entertaining a party of cheery gathering of radio identities and a IRarket. Byrne (chairman, Tattersall's ,::endR which included Mr. and Mrs. Claude b-Ommenting on the disc which has Red Cross Appeal Committee), few members of the original 28th Battalion Y1 16 Com1mercial Broadcasting, August 1, 1940. Commercial New 2CH Quiz Show . Lloyd on 3UZ Mail Pull for "White Crow" SELLING THE SALES FORCE V1c_tor the arrival of Victor Lloyd, for- Listeners to 2CH were entertained For the past several weeks, Francis Solid selling by the sponsor, J. " 1 ;~M announcer, at 3UZ Melbourne, Longmore PtY. Ltd. conducted a "Popu Kitchen and Sons Pty. Ltd., before the Of COURSE last week by a new audience-participa. 1 ro•·. : 1 new programs have commenced lar Film Star" contest over several Mel show took the air, made the radio debut tion program titled "Take It or Leave e' _ei a ·e arranged and compered by It," which, compered by a radio Per. h1Ch al d' bourne stations with quite an impressive of the Persil feature, "To-day's Chil . . ll-known Sydney ra 10 man. line-up of prizes for those who would dren," a noteworthy event. sonality new to the Quiz firmament, 1b 1. "ke It or Leave It" and "Make a YOU'VE HEARD registered as one of the outstanding Ta e . h .. place popular film stars in their correct The sponsors decided to give the pro . ., are jackpot qmz s ows, givmg a order of public favour. Contest closed hits of the Quiz Show Parade. Bid.' twist to an old idea. Prize money gram the maximum of publicity and with Confucius Speaks Jackpots for Kiddies Quiz followers found in the new Pro. 1 recently, and 3KZ management felt very this idea in view, launched a most in On Thursday, July 25, the popular no' e th of these shows is liberally hand pleased with over 6,000 entries. Nixon A twice weekly Jackpot session for gram an unexpected variation from the In bot Another new audience program tensive precpublicity campaign through series "Thrills," concluded on 2UE Syd usual procedure in which a general Advertising handles the account. press and by means of posters, show children has been arranged with 2GB .by ed. OU"Bo •o or Bouque t , " m· w h.1c h 3UZ'. s ney, to be replaced on Jul~, 30 by a new Average weekly mail returns at 3KZ cards and special retailer displays. The w. Saunders Pty. Ltd. (to adve;·tise knowledge questionnaire and jack-Pot 1 d' aiidience is invited to hurl bnck- series "Confucius Speaks. These are Saunders Malt Extract), entitled are the chief features, and they Were tu IO •• ff · show a total of 7,890 letters per week, press campaign covered the dailies and "proverbially speaking" prog.r3:ms pre . 1 or hand bouquets. Pt 1zes are o ei - "Money for Nothing," and broadcast not slow in acknowledging Ward to competitors adjudged the best. of which 4,500 are requests for admis all radio publications, while the trade sented in a novel and entertammg man Leopold in the role of compere. He IJ~s sion tickets to studio programs, and the campaign included a special broadsheet Tuesdays and Thursdays at 5.45 p.m. or Bouquet" will occupy a 7.45 ner and they'll be heard each Tuesday, struck an original note as Lord High ~Boo balance-3,290-entries in contests con giving retailers a thorough knowledge Wednesday and Thursday at 9 o'clock. 'l'he session embodies good entertain Inquisit01• revealing a droll type Thursday evening spot under the spon ducted over the stations. of the show and enumerating the many or ·orship of Catanach's Jewelleries Buckingham's Ltd. sponsor announce ment for the youngsters, and also a humour admirably suited to the situ. ments before and after the show. merchandising label tie-up. The chil ations which repeatedly arise during whose contract is handled_ by Paton Ad dren who wish to compete are invited the presentation of the entertainment. vertising. Victor Lloyd will act as com- to send their names and addresses to The new show is based on the double or Friday Night! 3UZ's Sunday morning ,pro The Friday night three-hour broadcast 2GB. An opportunity offers, they are quits principle. General. knowledge_ quest i'"~~~t ion • tions enable the competitors to _wm g~od shows staged by 2UW Sydney in the told when to come to the studio, and at i:ram has been taken over . by Yi~tor prize money, but after each quest10n which Lloyd. and will be r.un on Imes s1m1_Iar Mr. F. Kitchen address- Assembly Hall, are . still g~inin.g the same time advised to bring wi~h gains a cash award. the)'. h!"ve the OPP?r ing members of the to the Sunday mormng program, which popularity, and the station is findmg 1t them a Saunders Malt Label. There is tunity of taking their wmnmgs or leaving "Pers ii" sale . s ~ force in them to accumulate until a fina_l question this announcer made so popular in Syd 3AW studios at the difficult to cope with the demand for a 2/6 prize for each question, and if the is asked carrying double the prize money ney. Variety will be the keynote-from special audition of "To- seats at 1/- a time. About five hours competitor is successful, he or ~he re - or "quits." Show is scheduled Tuesday,, day's Children." is the maximum time these days, for ceives a double award of 5/- if they 8.30 p.m. on 2CH. It is one of f~ur audi "swing" music to the "classics!" ence-participation programs which are Victor Lloyd will also feature on Sun which the box plan can remain open, have in their pocket a Saunder's label. drawing large numbers of people to the day evening at 8.45 in "Scrap Book of most of the 1,270 available seats being 2CH studios every week. • The other shows are "Radio Forfeits," Empire," snapped up first thing Saturday morn If the competitor fails to answer, the Mondays at 8.30 p.m. ; · "Pots ,,o: Gold," ing. Usually only a few a;e left fo~· question is put to the general children's Thursdays at 8.30 p.m.; and Smg-Song late-comers on Monday mornmg. Appll audience in the studio, and a corr~ct and Sport," Fridays at 8 p .m. Young Stars in Talent Trials Informal Impromptu special publicity services made available cations for seats must be made person answer earns 1/3-the other 1/3 bemg Though the 2KY search for talent has in connection with it. ally to the station and to J. A. Booth carried forward iii jackpot fashion to 4TO Women's Club Formed been running continuously for four "Keyboard Rambles," with. Jack An outstanding point of the campaign the same numbered question in tbe fol years, audiences at the Assembly Hall Lumsdaine, one of the highspots in was a special pre-hearing of the show and Co., one of the sponsors of the even Great interest and enthusiasm has ing's entertainment. lowing session. ave rarely witnessed a more impres 2UE's Sydney's Sunday afternoon pro arranged by J. Walter Thompson been shown by the womenfolk of ive display of juvenile talent that that gram is now sponsored each Sunday Agency and relayed from Sydney to sta Townsville in the 4TO Women's Club presented on Wednesday, July 24, when afternoon at 2 o'clock for a quarter of tions lined up for the feature. which was formed recently and new 16 grand finalists between the ages of an hour, by British Electric Products. This audition was arranged in order members are being enrolled week by 5 and 16 years competed for entry into This is an entirely spontaneous a.nd in that the sales.force of the sponsor The Air Force ! ! week. There was an attendance of over the great grand final of the 2KY Morley formal session. Lumsdaine admits that should be able to sell the show to re The Army! 500 women at the inaugural meeting Johnson Radio Eisteddfod of 1940, to when he sits down at the piano he tailers. After the audition of 3A'\V which was addressed by the club's or· he held at the Sydney Town Hall De hasn't the slightest idea of what he's Melbourne, the sales manager, Mr. F. ganiser, Miss Jean Gray, of 4TO, ':ho cember next. going to play. He just lets his nimble Kitchen, addressed representatives on and the Police!!! outlined the scope of the new orgamsa· The performance of each of the com fingers wander across the keyboard and the show and its value as a selling tion's activities and also spoke on the petitors was outstanding, and coupled breaks into the first melody that comes medium for the product. Later, those work which the members could do in with the fast moving presentation and into his mind, fitting in delightful little present were entertained by the ma.n· ADMIT THAT assisting Townsville's war effort. Com· wealth of variety with vocalists, in anecdotes that the number may recall. agement of the station. IS SITUATED mittee meetings are held regularly, and . trumentalists, comedy artists and tap with the guidance of the organiser. dancers "strutting their stuff," made IN THE various recreations planned by members good entertainment. are now in full swing. As on previous occasions the audi ence were the adjudicators, and later, COMMERCIAL CENTRE Cheer Box Extends as self.appointed scrutineers for the counting of the votes. They ehose 3AW! With the growing demands on t~e The successful grand finalists were: OF NORTHERN/., NEW 3HA Cheer Box Women's C1ub and its -The College Boys' Duo, which won the various branches throughout Western flr~t prize of £5/5/-; John Armstrong, Victoria for hospital and other com· £3/3/-; Lurlene Pugh, £2/2/-; Noelene Yes, when the manufacturers of Pepsodent SOUTH /' WALES forts a 'drive is being made to increase Farrell, £1/1/-; Helen Periott, £1/1/-. Toothpaste looked around for a station from its ~!ready large membership of. 4,000. Supporting this big attraction was a par ! With this object in view a series _of ll· .ularly bright stage show presented be which to broadcast the biggest live-artist radio r Ip 111terva1, With 2KY's new team of I community concerts will shortly oe 1 ~1irth Makers," headed by Comedian Joe show in Australia, they chose 3AW ! arranged and broadcast by 3HA froDI b~ 1 " m:ii: and Harcourt Garden, with items Portland, Heywood and Horsham. ~ .. :'lhlhe Hansen (soprano) and Nancy The Pepsodent show, "SUNDAY NIGHT at 1 1 ~ (the singing pianist). Community n~mg, led by Captain Bairnsfather, was ;, fur~he r highlight, whilst "Quick Silver EIGHT," running 45 minutes and relayed to Victorian Broadcasting a: ·''ns and Nitwits," 2KY's new quiz all the Eastern States, will take the air from A.1.F. Camp, hi kJ!f~ Was responsible for 15 minutes of Network Ball Ti·:~ 1 ~. _and '.l- bulging purse for the "Wits." 3A W on August 18th, because 3A W gives Home Service Camp, or · quiz 'IY11l now be a regular feature Monday July 29, was the date set nl . these 2KY-Morley Johnson Wednesday better service, wider coverage and MORE R.A.A.F. Training School, down for' the 3TR Ball of 1940. ~ I a· "ht entertainments at the Assembly Hall. Police Centre Northern Pistrict, are all situated m Tamworth. borate qecorations and unique Jight!Il_g SALES effects were carried out, Paul Jeacle: Rev. Firebrace on Relay "The New Day Talks" sponsored by That's why they chose 3A W ! Melbourne orchestra engaged. an~ ma~! R1·v R c . ' Shoot Your Sales Message from the Centre valuable prizes lined up. Highhght d · · · Firebrace, of 2GB, each Sun- the evening was to be the Belle of the ay morning have provoked such wide Ball competition. I . Pread listener interest that the session 17 Hour Programme Daily 1 VICTORIA LISTENS TO and BUYS THRU' 3A W 2TM 2TM This function is one of the main socia now being relayed from 2GB each events of the network. unday to 2GZ, 2NZ and 2HR. Commercial Broadcasting, August 1, 1940. 19 18 Commercia'I Broadcasting,.August 1, 1940. loo 000 butts, and the drawing pro- o\'tr • ceeded. ·izes were drawn out of t he barrel SVDNEY;S 1940 RADIO BALL The pl Livesav (wife of Captain Livesay, b>" )!}")· and Mrs. Charlesworth (wifo of R ..\ .• ·commander Charlesworth, R.A.A.F.), Wfng he lst prize number - 13,463 - was J.A.D. Productions Win "C.B." Trophy for Best Broadcasting Table n 20 Commercial Broadcasting, August 1, 1940. Commercial Broadcasting, August 1, 1940. 21 PAINT FIRM SPONSOR STORY FREQUENCY MODULATION GETS OFFICIAL CHRISTIE SALON IN BRIDGE OPENING · DAYTIME BLESSING IN UNITED STATES Christie Salon (ladies' hairdressers The official opening of the Story Wh 'lst television has been put in the Assigned to commercial F.M. is the band and beauty parlours ) find that daytime GOOD NEWS Bridge over the Brisbane River on 1 43 ,000 to 50,000 kC., providing 35 channels radio advertising reaches the people, for Saturday, July 6, at 11 a.m., by Sir ary background in the United of 200 kC. Because of the characteristics of F .M. ·and the ultra-highs, it is possible they have recently contracted with 2UW Leslie Wilson, Governor of Queensland ternpor frequency modulation has come ~tat~: · fore. Latest advices from America to assign stations on the same channel with Sydney for one hour of Sunday time, was broadcast over .Station 4BC and far less geographical separation than in the 11.15 a.m.-12.15 p.m., effective from July FOR AGEN~Y EXE~UTIVES sponsored by Rogers Paints. This or. 0 1 h w the F.C.C., after a protracted standard 550-1,600 range. Consequently it tel . 0g has given its official blessing is concluded that whatever the engineering 21. Programe is titled "Feature Hour," ganisation, whose products were exclu. 11 ear1n ' . standard to be established by the F.C.C . and is split up into four quarter-hour . latest development in the tech- it AND TIME-BUYERS! sively used on the mighty structures of to th IS • within the next few weeks, will be pos ique of broadcasting. sible to licence at least 1,000 stations of a ll units, each devoted to different kinds of the Story Bridge, arranged with the coverage classes in the new F.M. range musical entertainment recorded. station for a complete coverage of the n ff'ghlights of the evidence given be with 200 kC. channel width, and probably, opening activities, which were delivered ( .re1 the F.C.C. Investigation Committee as the technique advances, :substantially to pass that number. to listeners by production manager, Tom appeared in COMMERCIAL BROAD "Existing engineering standards go by CASTING (6/6/40). the board entirely where F.M. is concern RADIO SOWS SEEDS COMMERCIAL BROADCASTING ed. Power and frequency are not the THE commenting editorially on the new primary considerations. Power, plus an One of the best success stories of (Half Yearly) di·i·elopment, "Broadcasting" of June tenna height, plus antenna efficiency, pro broadcast advertising over 4GR Too vide the combined factors in determining woomba is told by the sponsor himself I. says this: - F.M. coverage." "Caught in the rip-tide of conflict be proprietor of Annand and Robinson old established produce farm seeds busi tween F.M. and t~levision as to which T.E.P.L. "HOUSE WARMING" RATE BOOK ho uld have the nght-of-way, the F .C.C. ness, when, on renewing his contract ba~ given first nod to expansion of an AT NEW FACTORY with the station recently, recalled that as a result of his past four years radio e ·i~ti ng service rather than t~ the de On Saturday, July 13, representatives advertising, he had m a de contact with Y!'lopment of the new art of sight con~. of the broadcasting, radio manufactur Is off the Press this week bined with sound. The F .C.C. feels it ing, P.M.G.'s Dept., and other people hundreds of customers never on his bas accommodated both developments having contact with Transmission Eqip books before. The consequent increase in revised allocation . . . Proponents of ment Pty. Ltd., organisation, gathered in his business had warranted the in F.:'11. see in it a boon to the public and at the new premises at Doonside Street, stallation of ultra-modern equipment in Richmond, to make a tour of inspection the line of seed cleaners, graders,. With the latest rate card of every broadcasting station m Aus the industry. Some opponents feel broadcasters are committing Hari-Kari of the new 13,000 sq. ft. T.E.P.L. mixers, etc., to step up his output to tralasia, bound for endurance in stiff covers, the July, by introducing a type of competition factory. meet the demand. that will lower the industry's level. All present congratulated the man· 1940, edition of the RATE BOOK will carry an additional fea Gowing Bros. have renewed their spot Both positions · seem extreme. The re- agement in the careful planning of the announcements on 2UE Sydney for a fur ture in the display section, the better to enhance its already wide ponsibility for F .M. development now new headquarters of this progressive or ther 12 months. acceptance as the most useful standard desk reference service rPsts with those broadcasters who have ganisation where attention to the small· o ardently and confidently espoused the est detail has resulted in one of the Armstrong and Co. have extended their rendered to advertisers and agency time-buyers. contract with 2UE for Steelo announce new art ... The real test of F.M. will finest factories in Australia. ments. be public acceptance. \Viii the public buy high fidelity for the sake of better r•·ception alone? That is doubtful, but Queensland Governor, Sir Leslie Wilson, tr F.M. provides the proverbial "better opening the Story Bridge. mouse trap" with programs equally as good or eclipsing present high stan AS GOOD AS THEY McGregor, who utilised a portable dards, plus the static-free inducement, The Publishers of the COMMERC1IAL microphone easily carried among the it ~hould attract plenty of combination swarming crowds. Another microphone receiver purchasers. Henceforth it's a BROADCASTING RATE BOOK tender was permanently stationed at the main LOOK! merchandising-programming job, and dais for the official speeches. Before thanks !for the who·le-hearted co-oper F :'II. is certainly worth the gambler's the actual broadcast of the bridge open· chance, for every present-day broadcast ation rendered by station executives in ing activities, 4BC delivered extensive licensee." announcements on behalf of the spon· T.E.P.L. Products supplying their latest rate cards and in Reporting on the F.C.C. decision, "Broad sor, and in the evening, during the gala "ttng" pointed out that the basic sugges ~-- -~ . ' 1 checking final proofs before sending carnival staged on the bridge, with pro· t "'" nf l\faior Edwin H . Armstrong, deve Are Manufactured by ceeds to the Patriotic Fund, 4BC again lop .. r of F.M. \Vide-swing transmission, as !'Posed to the narrow band recommenda them to the presses. took a microphone into the heart of the t1 ·ns of RC.A., were adopted practically An Organisation offering activities and provided listeners with a n toto by the Commission, along with complete description of what was going most of the allocation recommendati01rn A Complete Radio ~ihade b)· F.~I. Broadcasters (Incororated). on, with the compliments of Rogers e course adopted by the Commisison Paints. hobbles the immediate d'evelopment of com Engineering Service, Station 4BC was the first radio station ~:"rc1a l telev.ision as espoused principally " ,. R.C:A., smce television channel No. 1 Backed by years of to broadcast from the Story Bridge sev· .. ~ d•.: erted for F.M. A swap of frequen- The best way of buying the RA TE BOOK is the purchase of a era! months ago when the two mighty '"lh Government services which be < ~~es fully operative January l , made pos ·''· Extensive Training, combined subscription to "Commercial Broadcasting" (fort spans were linked together joining the h 1 e allocation of the same number c,f nightly)- the "Year Book of Commercial Broadcasting" and vast south side area of Brisbane to the r~·"l' <~.e:'en channels of 6,000 kC. each) Research and Expe rience. popular Valley shopping area on the tai •. ~ele ' is10n below 108 m.c., but necessi- the "C.B. Rate Book." Each service costs 10/- per annum separ ai •. p'\ further realignment to accommo north side. On this occasion, Tom Mc· Th ··•I. m a range below 50 m. c. ., .,; YOUR EQUIPMENT WILL GIVE ately, but £1 covers the lot under a combined sub. to Gregor ventured high into the girders pr ,tr~ F.C.C. ac:tion, which followed the ECONOMIC AND TROUBLEFREE of the frame work in a howling wind to ng-. d~t ~.d and bitterly argumentative hear Owered b~bly will never displace the high- ----..:...___ PTY. LTD. over about 36 stations for Aspro, has gone 1·e rural ear channel stations designed to Doonside Street Phone J 6061 Richmond, E1, Vic. 'Phones : FL 3054-5-6 to ZJV Suva, under the same sponsorsh.iP, l«tions 0 and remote service, since F .M. while B.A.L.M. paints have taken the series dary co ,·e:ii~e ultra-highs ha Ye no secon- for N.Z. release through the N.C.B.S. Net· work. Commercial Broadcasting, August 1, 1940. 23 22 Commercial Broadcasting, August 1, 1940.