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MHA Plans Fall Campaign Kick-Off

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Real People. Real Help. Real Close. MHA Plans Fall Campaign Kick-off To All Wisconsin Hardware Dealers: Since the invasion of mega-box stores into cities and towns across America, independent hardware retailers have been under siege. Competing against the mass merchants has never been easy. The question I hear most often from MHA members is, “How can we move beyond traditional product and price advertising…and communicate our unique advantages of service, convenience, product knowledge, and local ownership?” Clearly, promoting these attributes gives us a real advantage over our big box competitors. With your help, in 2008 MHA will launch the My Local Hardware Store™ program in Wisconsin. This campaign will be similar to a successful program run by the Minnesota-Dakotas Retail Hardware Association. But the MHA campaign will speak directly to our state, and your customers, by advertising on the Green Bay Packers Radio Network and the Wisconsin Radio Network. It will also introduce a new “search” website, www.mylocalhardwarestore.com, enabling customers to find your store and learn about the great services and special features you have to offer. For this campaign to become reality, we’ll need support from MHA members. But I firmly believe it’s high time Wisconsin’s hardware dealers speak with one voice to a broad audience and toot our horn about the amazing array of value and benefits customers can enjoy by shopping at their local hardware store. Your pledge is essential. I hope we can count on you as we begin this new chapter in promoting Wisconsin’s independent retail hardware stores and all we have to offer. John J. Haka Managing Director, Midwest Hardware Association www.mylocalhardwarestore.com Real People. Real Help. Real Close. The green and white “G” may be the most recognizable icon in our state. Wherever you live in Wisconsin, it conjures up intense local pride unmatched anywhere in the country. MHA will align the 2008 My Local Hardware Store!™ with the Green Bay Packers Radio Network WHKB-FM Houghton, MI broadcasts. We will sponsor WDSM-AM Superior WATW-AM/ WBSZ-FM the pre-game “Mike McCarthy DOUGLAS Ashland WIMI-FM BAYFIELD Ironwood, MI Show” for all 16 regular season IRON WRLS-FM ASHLAND VILAS WIKB-FM Wayne Larrivee, play- Hayward Iron River, MI WGLQ-FM Escanaba, MI games with a commercial BURNETT WCQM-FM WMQA-FM WASHBURN Park Falls Minocqua by-play voice of the SAWYER FLORENCE WJNR-FM and billboard. WXCX-FM Iron Mountain, MI No other Siren ONEIDA WOBT-AM FOREST Green Bay Packers PRICE Rhinelander single radio broadcast POLK MARINETTE WJMC-AM/FM RUSK Radio Network. Rice Lake LANGLADE LINCOLN in Wisconsin reaches BARRON WKEB-FM WRLO-FM WMAM-AM/WLST-FM Medford Antigo Marinette DUNN CHIPPEWA more people. Our commercials will be voiced by KLBB-AM TAYLOR WSAU-AM Stillwater, MN WMEQ-FM Wausau MENOMINEE Menomonie ST. CROIX OCONTO Packers Radio play-by-play commentator, Wayne SHAWANO WEVR-AM/FM WBIZ-AM/FM MARATHON River Falls Eau Claire CLARK WTCH-AM DOOR Shawano Larrivee. Pledging stores will have the opportunity PIERCE PEPIN EAU CLAIRE WTAQ-AM/WIXX-FM WJMQ-FM Green Bay WIZD-FM Clintonville WRLU-FM TREM- Stevens Point Algoma BUFFALO BROWN to receive special signage and other point-of sale PEALEAU WAUPACA OUTAGAMIE KEWAUNEE WOOD PORTAGE JACKSON WDUX-FM WHBY-AM WHTL-FM Waupaca Appleton materials to promote this program. Whitehall WAUH-FM WOMT-AM Wautoma CALUMET Manitowoc WINNEBAGO WAUSHARA MANITOWOC Our 2008 program also includes sponsorship of one of LaCROSSE WCOW-FM ADAMS Sparta MAR- KFIZ-AM/WFON-FM WHBL-AM QUETTE Fond du Lac Sheboygan WKTY-AM MONROE La Crosse JUNEAU GREEN SHEBOYGAN the state’s most popular radio shows on more than 60 radio LAKE FOND DU LAC VERNON WNFM-FM DODGE OZAUKEE stations. The “Titletown Report” updates listeners twice a RICHLAND Reedsburg COLUMBIA WRCO-FM SAUK WBEV-AM WASH- day, every Monday-Friday, about the latest information on the Richland Center Beaver Dam INGTON DANE CRAWFORD JEFFERSON WAUKESHA Green Bay Packers from August through December. Adding the GRANT WIBA-AM/FM IOWA WQPC-FM Madison WFAW-AM Prairie du Chien Fort Atkinson MILWAUKEE Wisconsin Radio Network gives MHA’s My Local Hardware ROCK LaFAYETTE GREEN WALWORTH RACINE WCLO-AM/WJVL-FM WGLR-FM Janesville Store!™ program the chance to reach even more listeners, more Lancaster KENOSHA often, each week across Wisconsin. WISCONSIN Iron River WNXR-FM Medford WIGM-AM Racine WRJN-AM Sparta WCOW-FM RADIO Janesville WCLO-AM Milwaukee WISN-AM Reedsburg WRDB-AM Sparta WKLJ-AM NETWORK La Crosse WLFN-AM Minocqua WLKD-AM Reedsburg WNFM-FM Spencer WOSQ-FM Adams-Friendship WDKM-FM Chilton WMBE-AM Ladysmith WLDY-AM Minocqua WMQA-FM Rhinelander WOBT-AM Stevens Point WYTE-FM Algoma WBDK-FM Clintonville WFCL-AM Ladysmith WJBL-FM Neillsville WCCN-AM Rhinelander WHDG-FM Sturgeon Bay WRKU-FM Algoma / Sturgeon Bay WRKU-FM Eau Claire WAXX-AM Lancaster WGLR-AM Neillsville WCCN-FM Rhinelander WRHN-FM Sturgeon Bay WRLU-FM Amery WXCE-AM Eau Claire WAYY-FM Lancaster WGLR-FM New Richmond WIXK-AM Rhinelander WRLO-FM Tomahawk WJJQ-FM Antigo WATK-AM Fond du Lac KFIZ-AM Madison WIBA-AM Oconto WOCO-FM Rhinelander WLSL-FM Viroqua WVRQ-AM Antigo WACD-FM Ft. Atkinson WFAW-AM Manitowoc WOMT-AM Park Falls WNBI-AM Rice Lake WJMC-AM Waupaca WDUX-AM Appleton WHBY-AM Ft. Atkinson WSJY-FM Manitowoc WQTC-FM Park Falls WCQM-FM Rice Lake WAQE-FM Waupaca WDUX-FM Ashland WATW-AM Green Bay WDUZ-AM Marinette WMAM-AM Platteville KIYX-FM Richland Center WRCO-AM Wisconsin Rapids WFHR-AM Baraboo WRPQ-AM Green Bay WDUZ-FM Marinette WAGN-AM Platteville WPVL-AM Shawano WTCH-AM Whitehall WHTL-FM Beloit WGEZ-AM Hayward WRLS-FM Marshfield WDLB-AM Plymouth WJUB-AM Shawano WOWN-FM Whitewater WKCH-FM Berlin WISS-AM Ironwood, MI WJMS-AM Marshfield WLJY-FM Prairie du Chien WPRE-AM Sheboygan WCLB-AM Realwww.mylocalhardwarestore.com People. Real Help. Real Close. Helping Customers Find You More than ever, customers use the Internet to find the exact products and services they desire. After promoting the benefits of shopping at their local hardware store to a statewide audience, our radio campaign will urge listeners to go to www.mylocalhardwarestore.com to find great hardware stores near them. Themylocalhardwarestore.com website will include: • Your store’s name, location, hours, and contact information. • A listing of unique departments, products, and services that distinguish you from the big-box and makes your store ideal for homeowners, contractors, or businesses. • A picture of your store, allowing for a visual imprint of your business to be made on the customer. Only stores participating in the 2008 My Local Hardware Store™! campaign will be included on this site. It will allow customers to perform either a simple search to find stores based on location, or an advanced search to find stores offering a specific service or product they are looking for. Real People. Real Help. Real Close. FILL OUT AND FAX THIS PAGE TODAY! 2008 Pledge Form I want to tell more people about Yes, the great service, convenience, and local ownership at My Local Hardware Store!™ with the following pledge: Check One: Check One: Name Store Type Metro Stores* Greater WI Store Store Name A $2,000,000+ $750 $650 Address $1,000,000- City B $2,000,000 $600 $500 $500,000- State ZIP C $1,000,000 $500 $400 Under Signature D $500,000 $400 $300 *Milwaukee Metro Counties: Milwaukee, Waukesha, Washington, Ozaukee, Date Racine. Madison Metro Counties: Dane, Columbia, Sauk. Fox Valley Metro Counties: Brown, Outagamie, Winnebago Pledge Deadline: May 15, 2008 Payment Type VISA MasterCard Discover Check Enclosed Bill me* Amount $ __________ Card # Mail to: MHA, 2801 Dixon St., PO Box 8033, Stevens Point, WI 54481 Name on Card Fax to: 715-341-4080 Expiration Date * You will be billed August 1, 2008, net 30. My Local Hardware Store!™ program relies on the commitment of your store. This is the only program in the nation exclusively promoting the service, convenience, and local ownership of independent hardware stores. To move forward, MHA needs pledges from a minimum number of stores. If you believe this is a valuable MHA service, make your pledge and urge your neighboring stores to pledge. To execute the program as outlined, we will evaluate store commitments on May 15, 2008, and communicate the results and future plans. www.mylocalhardwarestore.com.
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