MEDIA MONITORING
JANUARY – DECEMBER 2015
Prepared by METHODOLOGICAL FRAMEWORK
PERIOD PERIOD 1: 1 January – 31 December 2014 PERIOD 2: 1 January – 31 December 2015
MONITORED MEDIA 8
TV Antena 1, PROTV, Realitatea, TVR1
Newspapers Adevărul, Evenimentul Zilei, Jurnalul Naţional , România Liberă
TOTAL NUMBER OF ANALYSED PUBLICATIONS PERIOD 1: 12 393 PERIOD 2: 19 160
REGISTERED INDICATIORS Date of publication, month, media, mentioned people, parties, institutions, subject (who has expressed the opinion), object (to whom the opinion has been expressed)
SELECTION OF ANALYSED DATA All materials related to political topics and with mentioned state institutions, political parties and their representatives
1 MENTIONED INDIVIDUALS 2014-2015
ALL MEDIA
36% Victor Ponta 25% 14% Klaus Iohannis 19% 24% Traian Băsescu 10% 6% Liviu Dragnea 8% 7% Elena Udrea 7% 2% Gabriel Oprea 5% 1% Alina Gorghiu 4% 6% Călin Popescu-Tăriceanu 4% 2% Dan Şova 3% 0% Dacian Cioloş 3% 2014 2% Sorin Oprescu 3% 3% 2015 Vasile Blaga 3% 1% Darius Vâlcov 2% 1% Eugen Teodorovici 2% 1% Ion Iliescu 2% 0% Sorin Cîmpeanu 2% 1% Marian Vanghelie 2% 2% Laura Codruţa Kövesi 2% Valeriu Zgonea 2% 2% Base: All individuals mentioned in all analysed politically- 2% Nicolae Bănicioiu 2% related materials 0% 5% 10% 15% 20% 25% 30% 35% 40% 2 SHARE OF INDIVIDUALS MENTIONED ON TV 2014-2015
TELEVISION
34% Victor Ponta 25% 12% Klaus Iohannis 18% 6% Elena Udrea 8% 22% Traian Băsescu 7% 6% Liviu Dragnea 7% 2% Gabriel Oprea 5% 1% Alina Gorghiu 4% 5% Călin Popescu-Tăriceanu 4% 0% Dacian Cioloş 3% 2% Sorin Oprescu 3% 2014 2% Dan Şova 3% 0% 2015 Sorin Cîmpeanu 3% 2% Nicolae Bănicioiu 3% 1% Darius Vâlcov 2% 0% Eugen Teodorovici 2% 1% Marian Vanghelie 2% 1% Raed Arafat 2% 3% Vasile Blaga 2% 4% George Becali 2% 2% Base: % of all TV news on politically-related themes Mircea Dușa 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 3 INDIVIDUALS MENTIONED as % of presence in different TV channels – 2015
TELEVISION
23% 22% Victor Ponta 12% 34% 18% 19% Klaus Iohannis 12% 19% 4% 8% Elena Udrea 14% 8% 5% 5% Traian Băsescu 7% 10% 7% 7% Liviu Dragnea 1% 9% TVR1 5% 5% PROTV Gabriel Oprea 4% 5% Antena 1 5% 4% Realitatea Alina Gorghiu 1% 4% 4% Călin Popescu- 3% 1% Tăriceanu 4% 3% 3% Dacian Cioloş 4% 4% 3% 3% Sorin Oprescu 4% 3% Base: % of all TV news on politically-related themes
0% 5% 10% 15% 20% 25% 30% 35% 40%
4 SHARE OF INDIVIDUALS MENTIONED IN NEWSPAPERS 2014-2015
NEWSPAPERS
37% Victor Ponta 25% 15% Klaus Iohannis 20% 25% Traian Băsescu 12% 6% Liviu Dragnea 8% 7% Elena Udrea 7% 2% Gabriel Oprea 6% 6% Călin Popescu-Tăriceanu 5% 1% Alina Gorghiu 4% 2% Dan Şova 4% 2% Sorin Oprescu 3% 2014 1% Dacian Cioloş 3% 4% 2015 Vasile Blaga 3% 1% Ion Iliescu 3% 2% Laura Codruţa Kövesi 3% 2% Valeriu Zgonea 2% 1% Darius Vâlcov 2% 1% Eugen Teodorovici 2% 8% Dan Voiculescu 2% Marian Vanghelie 1% 2% Base: % of all newspaper articles on politically-related 2% Mircea Geoană 2% themes 0% 5% 10% 15% 20% 25% 30% 35% 40% 5 INDIVIDUALS MENTIONED as % of presence in different newspapers - 2015
NEWSPAPERS
25% 35% Victor Ponta 30% 18% 20% 20% Klaus Iohannis 18% 15% 12% 10% Traian Băsescu 9% 15% 8% 10% Liviu Dragnea 8% 7% 7% 6% Elena Udrea 8% 11% Romania Libera 6% 7% Gabriel Oprea 6% 5% Adevarul 5% 6% Călin Popescu-Tăriceanu 5% 4% Jurnalul National 4% 4% Alina Gorghiu 3% 4% Evenimentul zilei 4% 6% Dan Şova 5% 3% 3% 3% Base: % of all newspaper articles on politically-related Sorin Oprescu 3% 3% themes
0% 5% 10% 15% 20% 25% 30% 35% 40%
6 PARTIES/INSTITUTIONS MENTIONED
ALL MEDIA
20% Government of Romania 20% 12% National Anticorruption Directorate 19% 19% Social Democratic Party 18% 14% National Liberal Party 13% 7% Romanian Parliament 13% 4% Chamber of Deputies 6% 3% Romanian Senate 6% 4% Ministry of Justice 5% 2% Romanian Intelligence Service 4% 3% Constitutional Court 4% 2014 3% Ministry of Public Finance 3% 2015 1% National Union for the Progress of Romania 3% 4% Ministry of Health 3% 2% Bucharest City Hall 3% 4% Local authorities 3% 4% European Union 3% 3% Ministry of Education 3% 9% Liberal Democratic Party 3% 1% National Bank of Romania 2% Base: All parties/institutions mentioned in all analysed 2% politically-related news Ministry of Interior Affairs 2% 0% 10% 20% 30% 7 PARTIES/INSTITUTIONS MENTIONED ON TV 2014-2015
TELEVISION
9% National Anticorruption Directorate 16% 17% Government of Romania 16% 8% Romanian Parliament 12% 8% Social Democratic Party 9% 6% National Liberal Party 8% 7% Ministry of Justice 7% 3% Romanian Senate 5% 4% Chamber of Deputies 4% 4% Ministry of Health 3% 1% Protesters 3% 2014 1% Unions 3% 2015 2% Ministry of Education 2% 5% Local authorities 2% 1% Romanian Intelligence Service 2% 2% Presidency 2% 3% Bucharest City Hall 2% 2% Ministry of Foreign Affairs 2% 0% National Bank of Romania 2% Constitutional Court 2% Base: All parties/institutions mentioned in all analysed 2% politically-related TV news items 1% Church 2% 0% 10% 2 8 PARTIES/INSTITUTIONS MENTIONED as % of presence in different TV channels - 2015
TELEVISION
13% National Anticorruption 17% 18% Directorate 16% 16% 14% Government of Romania 11% 17% 13% 13% Romanian Parliament 8% 12% 9% 7% Social Democratic Party 2% 14% 8% 4% National Liberal Party 3% 11% TVR1 6% 8% PROTV Ministry of Justice 8% 7% Antena 1 4% 5% Romanian Senate 4% Realitatea 5% 3% 5% Chamber of Deputies 5% 4% 3% 4% Ministry of Health 9% 2% 3% 2% Base: All parties/institutions mentioned in all analysed Protesters 3% 3% politically-related TV news
0% 5% 10% 15% 20% 25%
9 PARTIES/INSTITUTIONS MENTIONED IN NEWSPAPERS 2014-2015
NEWSPAPERS
21% Government of Romania 22% 23% Social Democratic Party 21% 14% National Anticorruption Directorate 21% 17% National Liberal Party 16% 6% Romanian Parliament 13% 4% Chamber of Deputies 7% 3% Romanian Senate 7% 2% Romanian Intelligence Service 5% Ministry of Justice 3% 4% 2014 3% Ministry of Public Finance 4% 4% 2015 Constitutional Court 4% 2% National Union for the Progress of Romania 4% 5% European Union 4% 11% Liberal Democratic Party 3% 2% Bucharest City Hall 3% 3% Local authorities 3% 5% Democratic Union of Hungarians in Romania 3% 3% Ministry of Health 3% 2% Base: All parties/institutions mentioned in all analysed Ministry of Interior Affairs 3% politically-related newspaper publications 3% Ministry of Education 3% 0% 10% 20% 30% 10 PARTIES/INSTITUTIONS MENTIONED as % of presence in different newspapers – 2015
NEWSPAPERS
27% 24% Government of Romania 21% 19% 25% 23% Social Democratic Party 16% 22% 22% National Anticorruption 22% 16% Directorate 22% 16% 14% National Liberal Party 14% 18% 14% 14% Romanian Parliament 14% 12% 8% Romania Libera 7% Chamber of Deputies 9% 6% Adevarul 7% Jurnalul National 6% Romanian Senate 7% 6% Evenimentul zilei 4% Romanian Intelligence 4% 3% Service 7% 4% 5% Ministry of Justice 3% 5% 5% Base: All parties/institutions mentioned in all analysed 6% Ministry of Public Finance 5% politically-related newspaper publications 2%
0% 5% 10% 15% 20% 25% 30% 35% 40%
11 ATTITUDE EXPRESSED TOWARDS KLAUS IOHANNIS
120 0,0 Positive Negative Media rating
Media rating -1,0 100 -3.7
-2,0
80 -2,67 -2,62 -2,68 -2,86 -3,0 -3,18 -3,14 -3,43
60 -4,0
-4,86 -4,45
-5,0 40 -5,33
-6,0 -6,31 20 -7,0 -7,33
0 -8,0
12 ATTITUDE EXPRESSED TOWARDS VICTOR PONTA
450 0,0 Positive Negative Media rating
400 Media rating -6,42 -5,0 -8.5 -5,49 -5,13
350
-10,50 -10,0 300 -12,33 -11,82 -12,25
-15,14 -15,0 250 -17,13
200 -20,0
150 -25,25 -25,0
100
-30,0 -30,67 50
-35,0 0 -35,50
-50 -40,0
13 ATTITUDE EXPRESSED TOWARDS LIVIU DRAGNEA
140 0,0 -1,03 -2,34 -2,33 -2,00
120 -4,78 -5,0 -7,00 100 -9,11 -10,00 -10,0 -12,00 80 -15,00 -15,0
60 Media rating -3.8 -20,0
40
-25,0 20 -26,00
-29,00 -30,0 0
-20 -35,0
Positive Negative/Critical Media rating
14 ATTITUDE EXPRESSED TOWARDS GABRIEL OPREA
120 10,0 Positive Negative Media rating
5,0
100 0,00 0,0 -4,50 -1,90 -3,00 -3,00 -3,00 -2,40 -4,00 -5,0 -6,00 80 -10,0
-14,13 -15,0 60 -17,00 Media rating -20,0 -7.8 -25,0 40
-30,0
-35,0 20
-40,0 -42,00 0 -45,0
15 ATTITUDE EXPRESSED TOWARDS TRAIAN BĂSESCU
90 0,0 -1,38 -2,80
80 -8,00 -7,50 -8,10 -8,88 -9,50 -13,00 -10,0 -11,00
70 -20,0 -24,67 60 -30,0 -33,00 50
-40,0
40 Media rating -8.6 -50,0 30
-60,0 20
-69,00 -70,0 10
0 -80,0
Positive Negative Media rating
16 ATTITUDE EXPRESSED TOWARDS ELENA UDREA
350 0,0 -1,67 -5,83 -6,00 -7,00 -11,-10,000 300 -12,67 -13,25 -18,00 -20,00 -20,0
250 -30,0
200 -40,00 -39,00 -40,0
Media rating -50,0 150 -14.5
-60,0 100
-70,0
50 -79,00 -80,0
0 -90,0
Positive Negative Media rating
17 EXPRESSED ATTITUDE TOWARDS OBJECTS
ANTENA 1 Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance POSITIVE between objects and the positive, negative and neutral anchors.
Liviu Dragnea
Victor Ponta
Elena Udrea
Government of Romania NEGATIVE/CRITICAL Traian Băsescu
NEUTRAL/NO ATTITUDE PSD/Romanian Parliament Klaus Iohannis PNL
Gabriel Oprea
18 EXPRESSED ATTITUDE TOWARDS OBJECTS
PROTV
POSITIVE
Liviu Dragnea PSD
Romanian Parliament NEUTRAL/NO ATTITUDE Government of Romania Victor Ponta
Traian Băsescu NEGATIVE/CRITICAL Klaus Iohannis Elena Udrea Gabriel Oprea
PNL
Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance between objects and the positive, negative and neutral anchors.
19 EXPRESSED ATTITUDE TOWARDS OBJECTS
REALITATEA Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance POSITIVE between objects and the positive, negative and neutral anchors.
Government of Romania
Klaus Iohannis Romanian Parliament PNL Elena Udrea
Gabriel Oprea NEGATIVE/CRITICAL Liviu Dragnea Victor Ponta PSD
NEUTRAL/NO ATTITUDE
Traian Băsescu
20 EXPRESSED ATTITUDE TOWARDS OBJECTS
TVR1 Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance POSITIVE between objects and the positive, negative and neutral anchors.
Liviu Dragnea
Romanian Parliament Gabriel Oprea
Traian Băsescu Government of Romania
PNL PSD Victor Ponta NEUTRAL/NO ATTITUDE Klaus Iohannis Elena Udrea NEGATIVE/CRITICAL
21 EXPRESSED ATTITUDE TOWARDS OBJECTS
ADEVĂRUL Analysis of the expressed attitudes. Represents the POSITIVE attitudes, expressed in the media through the distance between objects and the positive, negative and neutral anchors.
Liviu Dragnea
Gabriel Oprea
Klaus Iohannis Elena Udrea
Victor Ponta PNL NEGATIVE/CRITICAL Romanian Parliament PSD Traian Băsescu
NEUTRAL/NO ATTITUDE
Government of Romania
22 EXPRESSED ATTITUDE TOWARDS OBJECTS
EVENIMENTUL ZILEI
Romanian Parliament Elena Udrea
PNL
Klaus Iohannis PSD
NEGATIVE/CRITICAL Victor Ponta NEUTRAL/NO ATTITUDE Gabriel Oprea Government of Romania Traian Băsescu
Liviu Dragnea
Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance POSITIVE between objects and the positive, negative and neutral anchors.
23 EXPRESSED ATTITUDE TOWARDS OBJECTS
JURNALUL NAŢIONAL Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance POSITIVE between objects and the positive, negative and neutral anchors.
Liviu Dragnea
Government of Romania
NEGATIVE/CRITICAL Elena Udrea Klaus Iohannis Victor Ponta
PNL Traian Băsescu Romanian Parliament NEUTRAL/NO ATTITUDE
Gabriel Oprea PSD
24 EXPRESSED ATTITUDE TOWARDS OBJECTS
ROMÂNIA LIBERĂ Analysis of the expressed attitudes. Represents the attitudes, expressed in the media through the distance between objects and the positive, negative and neutral anchors. POSITIVE
Liviu Dragnea
Klaus Iohannis Victor Ponta
PNL Gabriel Oprea Government of Romania Elena Udrea NEGATIVE/CRITICAL
PSD NEUTRAL/NO ATTITUDE
Romanian Parliament
Traian Băsescu
25 ATTITUDE TOWARDS POLITICAL PARTIES (comparison between the two periods)
30 Social Democratic Party Evenimentul zilei-after Base: All analysed politically-related materials
25
Adevarul-after 20 Romania Libera-after
Evenimentul zilei-before 15 Realitatea-after Jurnalul National-after Numberof entries
Romania Libera-before Realitatea-before 10
TVR1-after
Adevarul-before 5 TVR1-before
PROTV-after Jurnalul National-before Antena 1-before Antena 1-after PROTV-before 0 Negative Neutral Positive
26 ATTITUDE TOWARDS POLITICAL PARTIES (comparison between the two periods)
30 National Liberal Party Base: All analysed politically-related materials Evenimentul zilei-after
25
20
15 Jurnalul National-after Numberof entries
Realitatea-after Evenimentul zilei-before 10 Adevarul-after Romania Libera-after
TVR1-after Romania Libera-before Jurnalul National-before 5 Adevarul-before Realitatea-before
PROTV-after TVR1-before Antena 1-before PROTV-before Antena 1-after 0 Negative Neutral Positive
27 ATTITUDE TOWARDS POLITICAL FIGURES (comparison between the two periods)
70 KLAUS IOHANNIS Base: All analysed politically-related materials Evenimentul zilei-after
60
50
40 Realitatea-after
Evenimentul zilei-before 30 Numberof entries
TVR1-after
Romania Libera-after Adevarul-after 20 Jurnalul National-after PROTV-after Adevarul-before Realitatea-before Romania Libera-before 10 PROTV-before Jurnalul National-before TVR1-before Antena 1-after Antena 1-before 0 Negative Neutral Positive
28 ATTITUDE TOWARDS POLITICAL FIGURES (comparison between the two periods)
80 VICTOR PONTA Base: All analysed politically-related materials Realitatea-after 70 Evenimentul zilei-before Evenimentul zilei-after
60
Realitatea-before 50 Adevarul-after Romania Libera-after TVR1-after 40 Romania Libera-before Numberof entries Adevarul-before 30 PROTV-after Jurnalul National-after TVR1-before
20 PROTV-before Jurnalul National-before
10 Antena 1-after
Antena 1-before 0 Negative Neutral Positive
29 ATTITUDE TOWARDS POLITICAL FIGURES (comparison between the two periods)
25 Base: All analysed politically-related materials LIVIU DRAGNEA Evenimentul zilei-after
20
15 Realitatea-after
Romania Libera-after Adevarul-after TVR1-after Numberof entries 10 Jurnalul National-after
Evenimentul zilei-before
PROTV-after Romania Libera-before TVR1-before 5
Adevarul-before Realitatea-before Jurnalul National-before PROTV-before Antena 1-after Antena 1-before 0 Negative Neutral Positive
30 ATTITUDE TOWARDS POLITICAL FIGURES (comparison between the two periods)
16 GABRIEL OPREA Base: All analysed politically-related materials
14 Evenimentul zilei-after
12
10 Adevarul-after TVR1-after 8 Romania Libera-after Realitatea-after Numberof entries Jurnalul National-after 6
PROTV-after 4
Romania Libera-beforeTVR 1-before Antena 1-after 2 Jurnalul National-before Antena 1-before Realitatea-before PROTV-before Evenimentul zilei-before Adevarul-before 0 Negative Neutral Positive
31 ATTITUDE TOWARDS POLITICAL FIGURES (comparison between the two periods)
40 Base: All analysed politically-related materials TRAIAN BĂSESCU Evenimentul zilei-before
35 Jurnalul National-before Evenimentul zilei-after
30
Realitatea-before 25 Jurnalul National-after Romania Libera-before 20 Realitatea-after Numberof entries Adevarul-before TVR1-before 15 PROTV-before
Adevarul-after 10 Romania Libera-after TVR1-after Antena 1-before PROTV-after 5 Antena 1-after
0 Negative Neutral Positive
32 ATTITUDE TOWARDS POLITICAL FIGURES (comparison between the two periods)
ELENA UDREA 18 Base: All analysed politically-related materials Evenimentul zilei-after Jurnalul National-after 16 Realitatea-after 14 Adevarul-after Antena 1-after
12
PROTV-after Evenimentul zilei-before 10 TVR1-after Jurnalul National-before Realitatea-before 8 Romania Libera-after Numberof entries
Romania Libera-before 6 Adevarul-before 4 PROTV-before TVR1-before 2
Antena 1-before 0 Negative Neutral Positive
33