Margate Rochester kmfm Chatham Herne Bay Thanet Ramsgate kmfm Sittingbourne Whitstable Medway Faversham
Sandwich kmfm Canterbury kmfm Sevenoaks Maidstone Deal kmfm West Kent
Tonbridge kmfm Shepway & Dover White Cliffs Tunbridge Wells kmfm Ashford Country
Folkestone
Tenterden
New Romney
Kent’s radio station 193,000 listeners a week
RAJAR Q4 2019 (Jul 2019 - Dec 2019) Breakfast Daytimes Drivetime Monday - Friday Monday - Friday Monday - Friday 06:00 - 10:00 11:00 - 16:00 16:00 - 19:00 Garry and Laura are Kent’s alarm Andy has more hits for your Rob drives you home with more clock! Waking you up with ‘Say It’, workday and you can take control travel, more winning with ‘Workplace 3’, travel, news and all the of the playlist on 'Total Request ‘Music Blaster’ and an end of the laughs you need to start your day Lunch' from 1pm. workday party ‘5 o’clock Whistle’.
Weekends Hit List We Love the 90s Saturday & Sunday Sunday - Thursday Monday - Sunday 07:00 - 22:00 19:00 - 22:00 10:00 - 11:00 The soundtrack to the weekend The biggest celebrities, mixed with We Love The 90s gives you 1 hour of includes Floorfiller Anthems, Winning the freshest new music in Kent; throwback tunes daily. From old skool Weekends and Tony Blackburn. Emma Jo and Ben have the hottest to indie, R&B to pop: the memories show in Kent. will flood back! FACTS
Kent’s only 100% local radio station Packages All our programming is produced, presented and broadcast in the We have cost-effective packages that means advertising on kmfm is county. achievable for local customers whether you would like to be heard in our commercial breaks, sponsoring a show or a promotion. Audience The local station is breaking listening records too, with over 193,000 More than a radio station people choosing to listen every week for over 1.1million hours with our kmfm is more than a radio station though, with over 300,000 social digital, online and app listening growing monthly. followers, podcasts, smart speaker integration, video content and mobile apps.
Kent’s Biggest Hits Events We start your morning with Garry and Laura on breakfast and drive you We appear in front of over 200,000 people every year at local fun days, home with Rob Wills playing Kent’s Biggest Hits of the last 25 years. festivals, business openings, charity events and pop music concerts.
Local stations Prizes We use our 7 FM radio stations to serve Medway, Maidstone, In 2019 we gave away over £100,000 worth of prizes including cash, Tonbridge, Tunbridge Wells, Ashford, Canterbury, Whitstable, holidays, family event passes and concert tickets and raised thousands Gravesend, Dartford, Thanet, Folkestone and Dover whilst providing a for charities. countywide DAB Digitalservice.
RAJAR Q4 2019 (Jul 2019 - Dec 2019) Why Radio RAB Male Female Main shopper 72,400 120,900 Total Reach 83% Total Listening 161,100 Hours 193,300 1,135,700 Reach 14.4% Main shopper with kids Avg. Hours 5.9 37% 63% 42% 81,600 Social Grade
ABC1 99,600 52% Age Breakdown C2DE 93,700 49%
83,700 44%
44,600 38,400 26,700 13,500 77,200 23% 8,700 20% more 25-54 listeners more 35-54 listeners more hours listening by 14% in the last 12 months in the last 12 months main shopper parents in the last 12 months 15-24 25-44 45-54 55+
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q4 2019 Listeners - number of and proportion that are... More weeks, more listeners
404,800 Adults 17+ with 1 or more Adults 18+ living in Adults listeners that listen to no 366,300 cars in household owned home other local commercial station 309,300 27.3% 30.1% 161,600 115,800 61,800 193,300 23% 84% 60% 32% 14.4%
Predicted Predicted Predicted Predicted week 1 week 4 week 8 week 13
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q4 2019
My local station Other commercial radio listeners
Bought 42% 30% Increased brand consideration
OPEN Visited a store 52% 29% Action taken after hearing about a brand on my station
Searched online 60% 46% Local stations are more influential at a local level
Local Gets Vocal Research by d.fferentology for First Radio We talk directly to the Kent market with all our programming being We offer a full creative commercial production service to complete created and broadcast in Kent. your radio requirements and we will help you through every part of the creative stage. We are available on streaming services Alexa and Google Home. We have audio examples of the hundreds of local businesses that We have listeners close to your business and you could reach them are finding kmfm working for them and even offer the chance to for a lot less than you think. look around the studios and meet the guys who are on the radio and make it work.
Our airtime and sponsorships packages are designed for businesses of all sizes. We have cost-effective packages that means advertising Contact: For more details E-mail: [email protected] on kmfm is achievable for local customers whether you would like to be Phone: Zoe Harragan, Radio Sales Manager 07834 678091 heard in our commercial breaks or sponsoring a show or a promotion. 7 local FM stations kmfm for Ashford 107.6 FM kmfm for Canterbury, Whitstable and Herne Bay 106 FM kmfm for Medway 100.4 – 107.9 FM kmfm for Maidstone 105.6 FM kmfm for Shepway and White Cliffs Country 96.4 – 106.8 FM kmfm for Thanet 107.2 FM kmfm for West Kent 96.2 – 101.6 FM
1 Kent DAB Digital Radio station