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Publiccab5feb04cardiff Museum REPORT City Government Llywodraeth y Ddinas CABINET : 5 FEBRUARY 2004 AGENDA ITEM: 3 PORTFOLIO: CULTURE & SPORT SUBJECT: LIVING MUSEUM OF CARDIFF Reasons for the Report 1. A long standing ambition of the Council is the development of a Living Museum of Cardiff. Delegation was given on 26 July 2001 by Cabinet to ‘the relevant Corporate Manager in consultation with the Deputy Mayor (Regeneration)’ to progress as an option a Living Museum of Cardiff in the Old Library. The Cardiff Strategic Tourism Growth Area Action Plan, 2002 includes this project as an action. The budget and attached brief for the feasibility study was approved under delegated powers by the relevant Corporate Manager and Cabinet Member 7 May 2002. 2. Cardiff is unique in Britain in being a capital city without an attraction recording and telling the story of its people. There is the opportunity for an outstanding interactive ‘people’s museum’ in a quality building with community ownership; that equals the museums of Edinburgh, Liverpool, St Louis and Washington DC. 3. There is major support for such a project, indeed in recent surveys, 60% of tourists (Cardiff Visitor Survey 2003) and 81% of locals (Omnibus Survey 2003) stated they were very or fairly likely to visit. These results represented the highest score of the eight/nine attractions development options put forward. Background 4. Consultants were appointed on 23 August 2002, to produce the feasibility study for a Living Museum of Cardiff; this study was jointly funded by Cardiff Council and The Council of Museums in Wales. Page 1 of 6 5. The brief asked for a living museum, representing the social history of Cardiff, comparable to the People’s Palace in Glasgow, telling the story of Cardiff from its industrial rise through to the future. The museum aims to fulfil the dual role of an introduction to Cardiff for visitors (leading them to other Cardiff attractions) and a community museum. It will follow the widely accepted museum aspirations of lifelong learning and social inclusion, and meet the standards of Museum Registration. It will be object based, with strengths in changing exhibitions, interactive and ‘hands-on’ experiences, and an active role within Cardiff communities. 6. The consultants assessed a range of options. From the research, the stated preferred option is a museum in a central location linked to the Glamorgan Record Office and the Central Library, with a phased development to achieve this. The Issues 7. Assessment of potential markets and attendances at other city museums have led to an initial estimation of 130,000 pa visitors. This is dependant on free entry. 8. A city centre site is viewed as essential to develop a museum accessible to visitors and the community, and a landmark building of architectural distinction recommended. 9. Assessment of the needs of a fully fledged museum to meet Cardiff’s ambitions have led to a recommended floor space of 3,800m² 10. The sites recommended are: A: Within the Old Library building. It should be noted that the entire building would be required for the fully developed museum. This raises issues when put in context with the siting of the Tourist Information Centre and the British Board of Boxing Control within the Old Library; although it should be noted that the museum would take some years to develop to capacity, and therefore the sharing of the building would be feasible for the earlier stages. B: The existing Central Library building, with the potential for joint functions and facilities with Glamorgan Record Office and other services. There are great synergies between the functions of museums, archives and libraries, as recognised by the Welsh Assembly Government with the establishment of CyMAL; and the opportunity for the Council to improve Page 2 of 6 customer service whilst reducing cost. This could have further value added with the inclusion of the Registrar for Births and Deaths at the same city centre location. C: New build within the St.David’s 2 redevelopment. 11. The Costs – Capital: A: Old Library: budget £4.7m plus VAT (mid-range figure, not allowing for inflation) B: Locating within an existing shell - a detailed assessment of the site, and agreement on any joining up of functions with other facilities would be required for an estimate of budget costs C: St David’s 2 - New build: around £14m plus VAT (not allowing for inflation) 12. The Costs – Revenue: A: Old Library: £549,160 less income p.a. B: Locating within an existing shell: a detailed assessment of the site, and agreement on any joining up of functions with other facilities would be required for an estimate of costs. Savings of £80,000 p.a. on sharing accommodation with Glamorgan Record Office are currently projected. C: New build: £509,000 less income p.a. 13. Funding: Potential sources to be approached for funding this project include: a. Heritage Lottery Fund – who normally fund up to 75% b. Charitable bodies such as Esmee Fairburn Charitable Trust c. Wales Tourist Board through the Strategic Tourism Growth Area d. CyMAL e. Sponsorship 14. Income: Income streams are predicted from cafe, retail and publications (sub-total estimated income - £40,000 p.a.) plus room lettings, exhibition and event sponsorship and education groups (further work is required to establish the level of service for the latter). Page 3 of 6 15. Phased development: In view of the need to establish a full museum collection, and to raise the profile of the project, phased development is recommended. A Museum Project Officer is to be employed to collect, exhibit, record, undertake workshops and take the main project forward. This post is joint funded for two years with The Council of Museums in Wales (Note: this body will be wound up 31 March 2004 to allow for establishment of CyMAL; the Welsh Assembly Government have confirmed that they will continue to honour this grant). It is envisaged that much of this start-up project could be located within the Old Library, and would be complimentary to the Tourist Information Centre remit. It would be feasible to have an exhibition in place for the 2005 celebrations, subject to funding. 16. Consultation: Wide public consultation is recommended to shape the museum project and publicise it, and the conclusions and recommendations of this consultation will be brought back to Cabinet. Reasons for Recommendations 17. To deliver a living museum for Cardiff. Page 4 of 6 ADVICE This report has been prepared in consultation with Corporate Managers and reflects their collective advice. It contains all the information necessary to allow Members to arrive at a reasonable view, taking into account the advice contained in this section. The Corporate Manager responsible for this report is Tom Morgan. Legal Implications By section 12 of the Public Libraries and Museums Act 1964 a local authority is empowered to provide and maintain museums within its administrative area or elsewhere in England and Wales and to do such things as are necessary or expedient in connection with the maintenance or provision thereof. This report outlines the basis on which the proposal for a museum will be explored further and detailed legal advice will be provided as the plans for the development of the museum crystallise. All decisions taken by or on behalf of the Council must (a) be within the legal powers of the Council; (b) comply with any procedural requirement imposed by law; (c) be within the powers of the body or person exercising powers on behalf of the Council; (d) be undertaken in accordance with the procedural requirements imposed by the Council e.g. Council Procedure Rules; (e) be fully and properly informed; (f) be properly motivated; (g) be taken having regard to the Council's fiduciary duty to its taxpayers; and (h) be reasonable and proper in all the circumstances Financial Implications The level of capital resources required for the project is dependant on the option chosen and success in determining potential sources of funding. Until a further report is prepared detailing and appraising such issues, it is too early to assess the implications of this report on the Councils capital programme. Any bid for Council Capital resources would need to be made via the project appraisal process and any VAT implications considered. There is no provision in the existing capital programme. The cost to the Council of the joint funded Museum Project Officer post will be met from within existing budgets in Marketing & Tourism. No other revenue funding is currently identified for the project although the report recommends that a bid be made as part of the 2005 celebrations to meet the costs of developing a peoples exhibition and that this form part of the Cardiff Museum start up. Page 5 of 6 Consequences Actions as recommended below will – presuming funding is available – deliver a living museum of and for Cardiff as described in Appendix 1. BYRON DAVIES Chief Executive 15 January 2004 RECOMMENDATIONS Cabinet is requested to accept the Consultant’s report as detailed and agree that:- (1) the Project Officer (already funded) be based at the Old Library, and utilise facilities there for exhibitions, workshops and consultation with communities and groups to develop material for the full museum. The role will include advocacy for the project as a whole, working with the media and local groups and individuals; (2) subject to funding being approved from within that allocated for the 2005 celebrations, authority be given to the Project Manager – STGA to develop a people’s exhibition celebrating Cardiff 1905- 2005 and that this form part of the Cardiff Museum start up. Funding for this to be bid for as part of the 2005 celebrations; (3) discussions take place on both functional and physical links with the Glamorgan Records Office, The Cardiff Initiative and the Tourist Information Centre, Cardiff Library Service and the Registrar as to an integrated future city centre development; (4) the site options of: A: The Old Library B: Central Library and adjacent area C: New build be developed and costed further with the St.David’s Partnership with a view to delivering the Cardiff Museum at one of these city centre locations.
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