Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo São Paulo stay another day One of the most pulsating metropolis in the world, São Paulo is much more than a great place for doing business. Taking a day off is the first step to find out the multiple attractions of the capital. This guide provides two suggestions for you to make the most of your stay: visiting the best sites in one neighborhood, or engaging in one- day themed tours, custom-made for travelers of different walks of life. CULTURE, SHOppING, PARKS, BUDGET ACTIVITIES, INCLUDES COURSES, NIGHT LIFE, FREE TIME WITH CHILDREN A publication of São Paulo Turismo S/A, the official tourism board of the city of São Paulo. Its mission is to position and promote the city of São Paulo as the capital for business, knowledge, and entertainment in Latin America, bringing out its avant-garde and cultural character, seeking its consolidation as a tourist destination, and aiming at the enhancement of the economical activity and the quality of life of its citizens. Photo Pateo do Collegio: José Cordeiro José Collegio: do Pateo Photo Mayor of the city of São Paulo: Fernando Haddad www.prefeitura.sp.gov.br President of São Paulo Turismo S/A: Wilson Poit Vice-President of São Paulo Turismo S/A: Ítalo Cardoso Araújo Chief of Staff: Anna Luiza Fonseca Finance, Management and Investor Relations Director: Domério Nassar De Oliveira Infrastructure Director: Alcino Reis Rocha Events Director: Ítalo Cardoso Araújo (interim) Marketing and Sales Director: Jaime Herzog (interim) Employee Representation Director: João Batista de Godoy Tourism and Entertainment Director: Luciane Leite Planning Manager: Fernanda Ascar Promotions Manager: Marisa Marrocos Content collaboration and text revision: São Paulo Turismo S/A – Tourism Department Websites: www.spturis.com • www.cidadedesaopaulo.com www.fiquemaisumdia.com.br • www.anhembi.com.br • www.autodromointerlagos.com Address: Avenida Olavo Fontoura, 1209 • Parque Anhembi Santana • SP CEP 02012-021 • [email protected] Content supplied and produced by Editora Abril S.A., commissioned by SPturis. Reproduction prohibited. Editorial Coordination: Fábio Peixoto Marketing Manager: Jair Oliveira Printed in July, 2014 7.500 copies Some information may be subject to changes without prior notice. Avoid any inconvenience by calling ahead before you set out. Consult your travel agent. To experience São Paulo is to enjoy cidadedesaopaulo.com every moment of your trip. TurismoemSP turismosaopaulo Finding out the diversity of city’s many restaurants, stores, theaters, museums and shows and, at the end of the day, knowing that it’s just the beginning. AF Descubra Sao Paulo 135x200 ENG.indd 1 7/2/14 4:08 PM Experience it all São Paulo is an emblematic and surprising city. As a business hub, it is a leader in South America, either due to its large market, its infrastruc- ture and its service network or for boasting some of the best research centers and qualified professionals, all of which make the metropolis a commercial and trendsetter hub, where subsidiaries of the world’s largest companies are located. These are the major features that attract a large share of the tourists arriving in São Paulo’s capital every year: no less than 45% of its visitors are businessmen, entrepreneurs, senior executives or companies’ em- ployees who come to the city to attend a meeting, an event or close a good deal. But there is another side to the town that visitors have started to discover - and have eventually fallen in love with. It’s that side of São Paulo that pulsates with culture, creativity, innovation, haute cuisi- ne, entertainment, and diversity, captivating people from all over the country and the world. The São Paulo that blends cutting-edge inter- national trends to the peculiarities of Brazilian culture, creating unique and innovative products, tours, places and experiences. That’s why this guide invites you, the visitor, to extend your stay for at least another day to experience what the city can offer, thus getting in contact with the new, the unique, and whatever is hip. And to make your search easier, you only need to select one of the suggested one-day tours on the following pages, according to your preferences and style or according to where you are staying, so you do not have to cross long distances. Do not miss the chance of enjoying this metropolis. Since you are in São Paulo, make the most of it, extending your stay for at least one day; prepare yourself a nice itinerary and experience it all. São Paulo Turismo São Paulo City Hall Design your itinerary Summary If you have an extra day in São Paulo you may decide what to do Welcome Shopping ........................44 considering a theme or a region of the city Design your A perfect itinerary ............................ 5 weekend ........................48 CUSTOM TOURS Understand São Paulo ...6 Nine amazing routes, according to different profiles and interests, are suggested. Each Check the map ............... 10 Must-see one has a list of activities that last all day São Paulo neighborhoods long, from breakfast till the wee hours. Museu .......................12 creative city Centro, Liberdade da Língua Portuguesa and Bela Vista ............... 54 Custom Tours Pacaembu, Higienópolis and Barra Funda ............ 58 MUST-SEE NEIGHBORHOODS Nature ............................ 16 Avenida Paulista, Attractions in this section are organized ac- Culture ...........................20 cording to the neighborhoods and regions that Consolação, Jardins gather most hotels and tourist sights, so you can Wellness ........................ 24 have fun and enjoy the city any time you wish. and Ibirapuera ................ 62 Indications fall into categories: Attractions, Ac- Good Deals .................... 28 Pinheiros and commodation, Food, and Nightlife. Sophistication ............... 32 a cultural day Rua João Vila Madalena ................66 the span of 74 m, a result of a daring project Cachoeira by Lina Bo Bardi. Inside, it shelters one of Cool ................................ 36 the most important art collections in Latin Moema, Itaim Bibi, America, with works by artists like Monet, Raphael, Renoir, Picasso and Van Gogh. This Family .............................40 collection, which totals 8,000 pieces, is usu- ally displayed in themed exhibitions. The Brooklin and Morumbi .. 70 underground area of the museum holds a COURSES large exhibition area, plus an amphitheater, a shop and a restaurant. São Paulo is also a place for teaching and COURSES Luz, Bom Retiro EVENING Ibirapuera Auditorium If you manage to walk along the 2.8 km of Visiting so many mu- learning, the pillars that support the move- Paulista Avenue, you will stumble upon other seums and art gal- leries in São Paulo cultural attractions. Closer to Praça Osvaldo may raise the desire and Brás ......................... 74 ment of creative cities around the world Cruz lie the Casa das Rosas (Av. Paulista, 37, to deepen your knowledge on the 3258-6986), whose activities are focused on subject. MASP (Av. Paulista, 1578, poetry and literature, and Itaú Cultural ( A v . 3251-5644, masp.art.br) oers an introductory course on art history (read more on page 12). To incorporate Paulista, 149, 2168-1777), with exhibitions of with lessons taught within the Other neighborhoods ... 78 video art and multimedia languages. At the premises of the museum, provid- new experiences into your trip, the routes opposite end of the avenue, Conjunto Na- ing an overview of the visual arts. cional (Av. Paulista, 2073) holds regular exhi- On the other hand, the Course on Art History at MIS (Av. Europa, 158, bitions in its corridors, which are covered in include some suggestions of short-length Jardim Europa; 2117-4777, mis-sp. Portuguese mosaic. The gallery also shelters org.br) emphasizes contemporary a unit of Caixa Cultural (3321-4400) and the art and its relationship with tech- duration courses. Livraria Cultura (3170-4033), a mega book- nology and digital media, cover- ing from the Renaissance to pres- Featuredstore with cultural activities. ent days. suggestionsIf you decide to see a play to wrap up your Get ready night, the city usually has on display dramas, comedies and musicals. Bela Vista is home to several theaters like Sergio Cardoso (R. Rui Barbosa, 153; 3288-0136), Ruth Escobar (R. Another haven for hungry stomachs in the Stay (much) dos Ingleses, 209; 3289-2358) and Abril The- downtown area is Avanhandava Street. A for- SERVICES ater (Av. Brig.Luis Antonio, 411; 2846 -6060). mer meeting point of artists, it was revitalized All the attractions and establishmentsAfter are the spectacle, followed the right choice by for theirin 2007 and became addresses a boulevard with flower and phone 82 dinner are the Italian cantinas. Roperto (R. 13 beds and a special pavement. Take your time more than a day ............ numbers (the area code for São Paulo is 11). Beforede Maio,setting 634, Bela Vista; out, 3288-2573) checkhas four to sample times, the antipasti prices,and the pasta served and sched- lounges and many tables; the highlight on the at Famiglia Mancini (R. Avanhandava, 81, ules – or book a table, for restaurants. Shops are Jair Magri Photo credits: usuallymenu is the tasty openpolpettone, their from specialty. MondayCentro, 3255-6599). to Saturday, from 9am to 6pm; shopping malls are open from 10am tocityofsaopaulo.com 10pm and, on Sundays, from 2pm23 to 8pm. Photo credit: Jair Magri / Cover credits: Carmen Fukunari, Bia Parreiras, Jair Magri, Publicity Carmen Fukunari, Bia Parreiras, Cover credits: Jair Magri / Photo credit: 4 cityofsaopaulo.com cityofsaopaulo.com 5 City routes Cultural programs Understand São Paulo You can contact one of the inbound trav- Listings supplements featuring the cul- el agencies and hire guided tours, which tural activities of the city are brought out also offer special packages – one exam- by major newspapers on Fridays. Veja ple is the Formula 1, which may be taken São Paulo is a listings magazine enclosed by fans on the days of the race.