The LPTV Report

News and Features for the Community Television Industry

Vol. 3, Issue 2 A Kompas/Biel Publication February 1988

"I'd Rather Be A Program Director" An Interview With Joe Loughlin —by Jacquelyn Biel ville. Joe Loughlin spent three years with WCBS in New York City, then joined Gay- He is genuinely nice. lord Broadcasting's WVTV, Channel 18 in And he knows the business of tele- Milwaukee as VP/GM, bringing the sta- vision inside out. tion from a struggling new UHF to the And his favorite jobs are programming leading independent in the market. In and promotion. 1981 he moved on to Denver to head The former vice president and general Tribune Broadcasting's KWGN and then manager of Chicago's superstation WGN- in 1983 moved to Tribune's WGN. TV is the new executive director of the But after four years in Chicago—years Community Broadcasters Association of respectable profit increases despite Programming Cooperative. And the CBA nearly tripled cable penetration and the couldn't have found a better person for arrival of two new Chicago the job. independents—Loughlin stepped down. Starting his career in 1954 as news di- At 57, he wanted to start smelling the Joe Loughlin rector for stations in Tampa and Nash- roses. And most of all he wanted to devote his time to the two areas he liked best—programming and promotion. The SECOND ANNUAL That was when John Kompas, CBA president, called him to talk about the DIRECTORY of LPTV Programming Suppliers CBA's then embryonic plans for a pro- Looking for programming? With more Acama Films gramming cooperative that would bring and more LPTV stations signing on the 14724 Ventura Blvd., Suite 610 high-quality product to LPTV stations air, the hunt is accelerating for good pro- Sherman Oaks, CA 91403 across the country at prices in line with gramming at affordable prices. Contact: William D. Morrison their budgets. Here are the companies who re- Partner It was the opportunity Loughlin had sponded to this year's survey. Some were (818) 981-4344 been waiting for. listed last year, some are new. But all Eastern Sales Office: (203) 655-4426 We wanted to find out more about this interesting man who, like many others, have priced their product for LPTV, and Type of payment: Cash has been captivated by the pioneer spirit they are ready to do business with YOU. Type of programming: Action/ of LPTV. Here is what he said. Adventure, Animal/Nature/Outdoors, 27th Dimension Inc. Animated, Cartoons, Comedy, Features/ P.O. Box 1561 Packages, Series/First-run, Series, LPTV Report: When you took over at WGN, Jupiter, FL 33468 Sports, Specials, Variety/Music, Con- you introduced a new promotional theme called Contact: Will Kirkland certs, Children's "Chicago's Very Own." You also substantially President Sample titles: "Body Buddies" increased local programming. What effect did (305) 746-2222 (health), "King of Kensington" (sitcom). these changes have? Type of payment: Cash "Bill Burrud's 'Wonderful World of Tra- Loughlin: When Ijoined the station, it Type of programming: Production vel" (first-run travel series), "The Froo- was already strong in the market. So be- Music continued on page 7 continued on page 3

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The word is out. The programming mar- Santa with bright shiny product and bot- BON MOT ket is abuyer's market, and alot of excel- tomless pockets. lent product is available—if you know What we're getting is almost as good. It's always good to be bigger than where to look. Overbuying in the pre- The Community Broadcasters Associa- something you don't trust. syndication market and barter sales to tion programming cooperative, under the stations have left a lot of good stuff on able direction of Joe Loughlin, is starting Tom Snyder, on dogs, WLS (AM), January the shelves just waiting to be picked up. slowly—We're not going to over- 5, 1988. Programming production, especially by promise," insists Joe. But, judging from small companies, has grown in response the response of both stations and syndi- to the demand generated by the increas- cators. the CBA venture has every poten- ing number of television outlets of the tial of exceeding the annual revenues of past several years. And international pro- the PBS program co-op by several times. gramming for the English-speaking audi- What it's going to take is the support of a ence is beginning to trickle into the nuclear group of stations—how many is States, to the delight of the highbrow uncertain yet at this point—and willing- Kompas/Biel & Associates, Inc. crowd. ness on the part of syndicators to try the S.E. Bradt, Chairman of the Board As in the past, LPTV stations are hunt- new mechanism. John Kompas, President and ing for programming that appeals both to If there is a time, it is time for this. It Chief Executive Officer the audience and to the pocketbook. sure would be nice to have an operable Jacquelyn Biel, Executive Vice President and Secretary And this year, our Annual Programming programming distribution system in place Richard P. Wiederhold, Vice President- Directory includes 82 companies. That's when all those new window stations sign Finance and Treasurer eighteen more than last year, not count- on! And that, folks, won't be too long ing some who have dropped out. from now. The LPTV Report Surprisingly, very few of them are net- 5235 North 124th St., Suite 22 works. The costs of getting a network up Butler, WI 53007 (414) 781-0188 and running seem to have quelled most attempts so far to start something new, John Kompas, Publisher Jacquelyn Biel, Editor even though most LPTV stations would Shelley Gall, Executive Assistant like nothing better than to have a steady Catherine Berse, Marketing Coordinator source of good programming for their Columnists Lee Shoblom, Peter Tan- viewers. What we need is aprogramming nenwald.

Advertising Sales. Kompas/Biel & Associates, Inc. P.O. Box 25510 Milwaukee, WI 53225-0510 (414) 781-0188 The LPTV Dilemma, Affiliations: CBA The LPTV Report is the official information channel of the Commu- nity Broadcasters Association. "Where do Iget programming?" And how do Imake money?" Hemingway Broadcast-

ing Company has some innovative answers to these two vital questions. We'll help you The LPTV Report, ISSN 0892-5585, is published monthly by Kompas/Biel & Associates, Inc., 5235 fill the holes in your schedule with packages ranging from Top Ten College Sports to 124th Street, Suite 22, Butler, WI 53007, or RO. Box 25510, Milwaukee. WI 53225-0510. © Copy- revenue-producing catalog shopping shows. Most importantly, we'll help your station do right 1988 by Kompas/Biel & Associates, Inc. All rights reserved. what it is intended to do: earn money. If you're tired of talking about these questions, Subscription price: 1 year, $25.00; 2 years, call Mike Hemingway at (801) 237-1776. And start talking about answers.Suite 1000 $45.00. Outside USA: 1 year, $31.00; 2 years, $57.00. POSTMASTER: Please send address Kennecott Building, Salt changes to: The LPTV Report, P.O. Box 25510, Lake City, UT 84133. Hemingway Broadcasting Company Milwaukee, WI 53225-0510.

2 ILPTV Report / February 1988 WorldRadioHistory ter!" Interview: Loughlin The ABC station was using the equipment angle in their promotions: they al- fore we launched a promotional cam- ready had that ground, they owned it. So paign, we did some intensive market re- when their competitor started talking search; and the "Chicago's Very Own" There's about equipment, the public thought theme and the way that we developed it they were looking at aspot for acompet- was the result of our research. ing station. The NBC station was actually Very simply, the people of Chicago told more to helping their ABC opposition. us what our market position was and LPTV Report: How do you promote program- why—it was their "very own" station. We ming? television built that concept into the new promo- Loughlin: This sounds real basic, but tional theme and fed it right back to the it's true. You have to figure out who the viewers. than audience is that you're going after, pick WGN was also perceived to be the the spots on your own air that will reach most local of the Chicago television sta- that audience most qffectively, and make meets the tions, so we fed that "local" image back sure the spots are designed to appeal to in our promotional campaign and tried to that audience. support it by increasing the amount of eye. If you're promoting a show that ap- local programming we were doing — peals to both young women and children, which was already substantial. maybe you want to use two different lev- When we rechecked a couple of years els of spots, one for kids and one for the later, we found that the recognition of the young adult female. If you have the lux- station as Chicago's "very own" had just ury and the money, particularly with a about doubled. We asked why, and the start-up station, try to find apromotional people said, "Because it's part of Chi- medium in addition to your own station cago," a phrase right out of the theme where you can reach the audience that song. We kept feeding stuff to them, they you're after. kept feeding back it to us, and Iwarned LPTV Report: Many of the new LPTV sta- our general manager not to fool with that tions have very small promotion budgets. Where process. "Chicago's Very Own" was the should they put that promotion money—behind right theme for our station. local programming, syndicated product, or the By contrast, when Iwent out to Denver, station? the people said there was no energy, no That's why TV programmers rely Loughlin: Well, I'm a firm believer in perception of the station. We had no con- on Modem. Our array of titles — what is now a cliche—that people watch stituency to alienate. So we created a available in avariety of formats programs, not stations. So, Iwould al- theme for the station out of whole cloth. and lengths — may be ordered on a ways put my money behind my strongest No matter what we did, we figured we programming, whether it be local or syn- free -loan basis. The only cost is the weren't going to alienate anybody be- dicated. return postage. cause nobody had any preconceived You can't generalize about which to ideas about what the station was. In Chi- promote more: it depends on your mar- See what you're missing. Send for cago. the image was already there: we ket. If you've got a hot local show, by all the new Modem TV catalog. just had to find it and feed it back to the means promote that. If you don't, but viewers. LPTV Report: Let me ask you, how impor- you've got a syndicated show that you tant do you think market research is for an LPTV think everybody is going to like, then pro- station? mote that. Promote your strength. Loughlin: Ithink it's critical for any sta- As far as outside promotion is con- tion, I really do. I think one of the first cerned, try to work out some kind of things LPTV operators are going to have barter deal. Maybe you can give away some of your time and get access to to do is to get out there and gather com- taxi Modem TV cab tops. Maybe you could do something ments about their stations. When we 5000 Park Street North with outdoor. Ithink with outdoor, you'll started thinking that way here in Milwau- St. Petersburg, Florida 33709 want to hit with one of your best shows, kee at Channel 18, that's when we Toll Free (800) 237-8913 started to grow and take off. your call letters, and your channel You have to know your market. And I number—because you're new in town don't care whether you get to know it by and people don't know you're there until going out and walking your coverage area you tell them. personally or by hiring afirm to do it for Put cards in the drug store window. you. You have to do market research, be- Trade on something with the local Mc- cause otherwise you can waste a lot of Donald's, so that your call letters and money. I've seen stations that have spent your programs—especially your kids' hundreds of thousands of dollars on pro- stuff—are on, say, their place mats. The motion that actually worked against more you can get your call letters, chan- them. nel number, and programming out in LPTV Report: What did they do wrong? front of the public, the better off you are. LPTV Report: When radios sell time, they Loughlin: In one of the markets Iwa* Letters in, the NBC station did a heavy promo- sometimes use gimmicks and contests to create

tion of its news hardware. But every time store traffic, because the local merchant responds Call they ran a spot promoting their boats, to store traffic. Would that type of selling work for planes, trains, choppers. and all that LPTV? ce1 -e stuff, the public would say something like, Loughlin: I see no reason why it < cr) Station "Oh, the ABC affiliate got a new helicop- wouldn't. In fact, in the last four or five WorldRadioHistory LPTV Report I February 1988 / 3 years. maybe longer, hundreds of mil- Milwaukee. We made our first sale to a eight times a day—if you'll leave your lions of advertising dollars. television ad- brewery, not because breweries adver- mind open and be smart enough to rec- vertising dollars, have gone into promo- tised on TV back then but because this ognize them. tional stuff. It has sucked an awful lot of brewery, which had abrand new product, And part of leaving your mind open is money out of regular television. could give away 50 six-packs of the new letting the people at your station know There is every reason in the world that product to people who were on the show that if they've got an idea they should LPTV stations should take advantage of every week. They stayed with us for eight surface with it. Even if you turn them any kind of promotional device they can. years after that, not for the advertising down nine out of ten, the tenth idea may If Iwere operating an LPTV. I'd sponsor a but for the promotion we could give be the one that really puts you on the Little League softball team. I'd put T- them. map. shirts on anything that moved and maybe LPTV Report: Can you name half adozen or Everybody has to get involved. Nobody a few that didn't move, just to get my so promotional strategies that really work? has sole access to the right promotional name associated with things the commu- Loughlin: It's hard to generalize. There ideas—or any other ideas for that matter. nity likes. certainly are classic forms of promotion, LPTV Report: That leads into my next ques- You have to keep in mind that some of but I'm accustomed to operating with the tion, managing people. You have managed staffs the established stations don't do that be- specifics of a given situation. You find a of hundreds. In your experience, what is the key to cause they feel they don't have to. situation and you ask what you can do to keeping people productive, motivated, and They've got the numbers, the automatic take advantage of it—and, lo and behold, happy? news pies, the sports things that bring you come up with apromotional concept Loughlin: Well, Ithink I've learned this tons of money. They don't bother with that works. particularly over the past six to eight community involvement. It's the new op- That's not much of an answer, but when years: People are all the same. The per- erators who ought to do that kind of stuff. you're operating a broadcast station, son who sweeps out the front steps of the Irecall a show we did years ago in those opportunities hit you on the head station and the sales manager who's making $70.000 a year are motivated by precisely the same thing. There is not one iota of difference between them. Bogner-20 years, What you have to do is clarify what you're trying to do with your station and over 1000 TV transmitting antennas then let everybody fit into the plan. Let people set their own standards. and still climbing! You tell them what the parameters of the job are, and then once a year sit down In the twenty years since we innovated aremarkable slot with them individually and negotiate. Tell array design we have suc- each one what you think he or she ought ceeded to aleadership role to accomplish in the next year, and also in TV broadcast antennas. find out what they think they should ac- We had to be better than the complish. More often than not, their stan- competition. We still are. dards will be a lot higher than anything Tbday there are over you will set for them—almost without 1000 Bogner TV transmitting question. antennas in use, more than Then say, "OK, if you'll do that, I'll be from any other single man- happy with you and you'll get a raise.- ufacturer. Antennas with a And tell them what the raise will be! long history of trouble-free Or give a bonus. Iprefer a bonus. I performance and unequal- prefer to give people minimal increases led coverage. but let them make ahell of abonus at the Bogner antennas come end of the year, not because I'm being in every power range and gracious. but because they've earned it with the largest number by doing what they said they would do. of standard patterns in And then leave them alone. Let them the industry In addition, make their mistakes. You have to be in Bogner offers hundreds of charge, there's no question about that. custom patterns plus special But to the extent that you can, let them designs to meet particular be in control of their own destiny. The requirements. whiners and complainers will leave be- Find out more. Call or cause they don't want to be responsible write: Bogner Broadcast for themselves like most people do. And Equipment Corp., 603 Cantiague Rock Road, with the people who stay, you'll have a Westbury, New York 11590, hell of a staff. (516) 997-7800. LPTV Report: What is the most important thing an LPTV general manager can do to in- When you need us crease sales? we'll be there. Loughlin: Well, you start with the programming. So even if you're not showing BOGNER big numbers in the ratings book. you're WE MAKE THEM SMARTER getting people to talk about you. If people are watching you, the retailers in your coverage area will know it. Believe me, they'll know it! You've got to develop asales force that will not take no for an answer. That doesn't know all the answers. That WorldRadioHistory 4 /LPTV Report /February 1988 The LPTV Report

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doesn't know they can't do it. And you to radio stations to get our sales people, gether and how the hell can you miss? have to have a bunch of people who will because radio people were accustomed Actually, the beauty of that show was go out and make the cold calls and not be to selling without numbers. We did that that it was a people-watching show. Peo- too proud to call on the drug store opera- even when we did have numbers, be- ple tuned in to watch people like them- tor and the mom and pop grocery store. cause there are certain retailers out there selves have fun. Incidentally, that show, You may have to start with nickels and who aren't interested in ratings. They when Ileft in 1981, cost only half of the dimes and dollars. But local is where you don't want to fool around with it. They syndicated show that it had replaced. are going to make your money. You can't don't understand it. They don't want to LPTV Report: You have been in television sit around waiting for General Motors to understand it. They think it's a lot of since 1954. What parallels do you see between discover you when you're just getting hocus-pocus. early independent full power TV and LPTV to- started. Local is where it's at, whether So, you're going to have to sell without day? What differences? you're a full power station or an LPTV. numbers for a long time. It can be done Loughlin: The things that people are You need aggressive people who are go- because people in radio have been doing saying to LPTV operators now are pre- ing to go out and fight for every dollar. it for years. A lot of people in indepen- cisely the things that people, including And they're going to have to sell crea- dent television have been doing it for friends of mine, said to me 20 years ago tively, because they're not going to have years, too. when we were getting Channel 18 numbers to talk about at first. LPTV Report: What are the elements of the cranked up: "Nobody can get the sta- LPTV Report: What is the relative impor- perfect local program? tion." "Nobody wants to watch a UHF tance of Arbitron or Nielsen numbers versus a Loughlin: This is tough to define. What station." "Nobody wants to watch all that station's own surveys? How can an LPTV station works in one market may not work in old programming." "Nobody wants to make its own surveys credible to advertisers? another. One of the first rural area LPTV buy it" "It'll never work." "It's a waste of Loughlin: Ibelieve in creativity, and I stations did a veterinary show that time." And believe me, it was tough to think anybody who puts him or herself in knocked 'em off the charts. Now there's keep your spirits up back in those days. the advertiser's seat and then comes to somebody who knows how to reach his Now 20 years ago is a long time, but it that advertiser with information that is audience and what they're interested in! isn't ancient history. Today Channel 18 is meaningful to him—that person will make We put something together here in Mil- very much a part of the Milwaukee mar- sales. waukee called the "Bowling Game." A lot ket: the market wouldn't be the same Look at radio, especially those that of people laughed at it, but the thing was without it. It was strong enough to attract aren't the top stations in the market. How one of the highest rated prime time a second and then a third and then a do those stations survive? They survive shows in American television for the bet- fourth and fifth independent competitor. with sales people who go out and sell ter part of ten years. And the reason was So, it just shows you. more than a number in the book. They real simple: In Milwaukee, the number The LPTV people have to think. "What sell aconcept. They sell the station. They one winter recreation for 18-49 year old I've got here is a television station. 1can sell themselves. adults is bowling. Number two is watch- reach people. If Igive them the kind of In the early days at Channel 18 we went ing television. So you put those two to- continued on page 19 WorldRadioHistory LPTV Report / February 1988 / 5 LPTV Broadcasters Like CBA Programming Co-op Plans, Says Survey CBA Comment The Community Broadcasters Associa- tion's plans for a programming cooperative are meeting with approval from the majority of commercial LPTV operators, according to the preliminary results of a —by Lee Shoblom of CBA, you will be getting avery persua- recent survey conducted for the CBA by These words will be in the nature of a sive phone call extolling the virtues of Kompas/Biel & Associates, Inc. Of the 63 CBA membership request. At the time of CBA membership and telling you why the initial respondents, 46 favor the forma- this writing, Ihave just returned from the time is ripe, right now, to join. The mon- tion of aco-op, and 43 would use aco-op CBA Board meeting in Chicago. This all- ies raised will help pay for the services of if it were up and running. day session gave me much to talk about, our attorney, our public relations firm, and Iwill do so—in following columns. and for other activities vital to the contin- Movie packages were the most re- Membership, however, is of paramount ued success of LPTV. quested programming, with 46 stations importance right now, especially in light We are being quoted regularly in major saying they would buy them. Thirty-nine of our upcoming convention in October. trade publications. We're being cited in stations want sports, 39 would buy mys- The significant numbers of new stations FCC filings. We are very high profile, teries, 35 would buy children's programs, on the air, and the new construction per- thanks to the fine efforts of Bob Bern- and 34 want sit-coms and news. Also mits being granted daily, mean it's time to stein and his staff at March Five, and we popular were documentaries (32), sci- get moving on CBA membership. CBA have to stay that way if our image is to ence fiction (30), action-adventure hours relates so directly to our businesses, that continue on the upswing. Our legal activi- (30), game shows (28), interview pro- it is vital that we expand our membership ties also must continue, not only for the grams (24), old off-network programs base. CBA has been and is doing many benefit of our stations but simply to keep (22), police dramas (23), and old variety things that benefit every LPTV station in LPTV in the thoughts of those who make shows (20). the country, be it protecting the interests communications policy. Forty stations said they would air proof LPTV in the regulatory and legislative Do you get my message? gramming and specials produced by arenas, procuring programming, building We need you and we need your money. other LPTV stations if they were made our image in the press, and so on. But we We need your input and we need your available to the co-op. Nineteen stations need the money to grow and build as the involvement. You and your station are have such programming available. LPTV industry grows and builds. very important to us. With alarge station Very frankly, there has not been areally membership, we can truly say that we Currently, according to the survey, aggressive membership recruitment be- represent the LPTV industry. And with more than 85% of the stations purchase cause CBA is so short-handed right now. your membership money we can en- cash or barter syndicated programming, However, we have formed a committee hance your business, your industry, and most spending $2,000 or less a month. that will be restricted to just this one inevitably your bottom line. One station reported spending $10,000 activity—a vitally important one. Soon we Thanks to those who are already sta- or more on programming monthly. will be conducting a telephone "blitz" tion members. And thanks to those sup- Thirty-six stations own or lease a per- similar to the highly successful "blitz" pliers who have become associate mem- sonal computer, and 32 would use the PC sessions conducted by state associations bers. Your support feels very, very good! to purchase directly from abulletin board and the National Association of Broad- To the rest of you—we'll be looking for of program choices and to communicate casters. If you're not already a member your check! with other LPTV stations.

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Licenses CPs* ALABAMA 4 14 ASN Television ALASKA 10 24 101 Little Oak Lane ARIZONA 11 28 Altamonte Springs, FL 32714 ARKANSAS 4 20 Contact: Arlene Ross CALIFORNIA 27 28 Director, Affiliate Relations COLORADO 11 26 (305) 774-8441 CONNECTICUT o 3 Type of payment: Barter, Cash & Barter DELAWARE 2 Type of programming: Action/ WASHINGTON, DC o 1 Adventure, Docu-drama, Documenta- FLORIDA 14 44 ries, Drama, Educational, Family, Fash- GEORGIA 4 29 ion, Features/Packages, Game Shows, • Low Price HAWAII 8 Magazine/Talk, Mini-Series, Series, Spe- & Barter Programs IDAHO 5 20 cials, Sports, Variety/Music. • First Run Specials ILLINOIS 2 15 Sample titles: "Neat Stuff" (magazine/ • Toll Free Access 'INDIANA 6 17 talk), "The Annual North American Pro IOWA 4 33 Kick-off." Phone 800-874-0025 KANSAS 4 45 Associated Press Broadcast Services KENTUCKY 2 13 AS IA T ED 1825 K Street, NW, Suite 615 LOUISIANA 2 25 TELEVISION Washington, DC 20006 MAINE 2 10 INTERNATIONAL Contact: Wendell Wood MARYLAND 1 _1 HOLLYWOOD 0 Director of Station Services MASSACHUSETTS 2 4 California Call (213)871-1340 MICHIGAN 2 14 (202) 955-7200 MINNESOTA 14 40 Type of payment: Cash Type of programming: Features/ MISSISSIPPI 9 7 Packages, News/News Stories (available MISSOURI 4 48 MONTANA 12 41 in video or wire service). BizNet NEBRASKA 3 22 Associated Production Music U.S. Chamber of Commerce 1615 H Street, NW NEVADA 12 12 888 Seventh Avenue, 12th Floor NEW HAMPSHIRE Washington, DC 20062 o 2 New York, NY 10106 NEW JERSEY 3 Contact: Frank Allen Philpot Contact: Jerry Burnham NEW MEXICO 7 36 Syndication Manager East Coast Sales Manager (202) 463-5834 NEW YORK 13 20 (212) 977-5680 Type of payment: Barter NORTH CAROLINA 3 21 Type of payment: Cash & Lease NORTH DAKOTA 1 16 Type of programming: Magazine, talk, Type of programming: Production OHIO 3 22 public affairs, live call-in Music Library. Sample titles: "It's Your Business" OKLAHOMA 13 21 Sample titles: "Broadcast One CD OREGON (weekly public affairs on business and 15 28 Music Library," "Themes & Shepherds PENNSYLVANIA 4 11 economics), "Ask Washington" (live call- Bush:' "Coombe Library of Re-recorded RHODE ISLAND 1 in). Hit Songs." SOUTH CAROLINA o 11 SOUTH DAKOTA 18 Associated Television international TENNESSEE 7 23 650 N. Bronson, Suite 100 TEXAS 23 101 Hollywood, CA 90004 UTAH 15 21 Contact: John Campbell Collins VERMONT 1 3 Vice President, Marketing VIRGINIA 4 14 (800) 874-0025 WASHINGTON 5 16 Type of payment: Cash. Barter. Cash & WEST VIRGINIA 1 3 Barter WISCONSIN 9 15 Type of programming: Children's. WYOMING 18 38 Educational, Family, Fashion, Features/ GUAM 1 o Packages, International, News/News PUERTO RICO 3 Stories, Program Inserts/Shorts, Reli- VIRGIN ISLANDS o 1 gion, Series, Series/First Run, Series/Off TOTALS: Licenses: 321 Network, Specials. Sports, Variety/ Construction Permits: 1045 Music. Sample titles: "Boredom Busters" (low *Construction Permits budget action features). "Serendipity Kompas/Biel & Associates, Inc. Singers. " "Jackpot Bingo" (interactive). "Paul Ryan Show" (celebrity one on one). WorldRadioHistory Type of payment: Cash Channel America Type of payment: Cash Type of programming: Animated, 24 W. 57th Street Type of programming: Animated, Program Inserts/Shorts, Series. Sample New York, NY 10019 Docu-drama, Documentaries, Series, titles: "Strange Paradise" (gothic soap Contact: David Post Series/First-run, Series/Off-network. opera with occult theme), "Rocket Ro- Chairman Specials, Sports, Computer-generated binhood" (animated space adventure), 12121 262-5353 special effects "Max, the 2000-Year-Old Mouse" Type of payment: Barter, Cash & Bar- Sample titles: "Down-Home USA" (educational/entertainment inserts). ter , Free (country folk and bluegrass music se- Type of programming: Fashion, ries), "Sky's the Limit" (comedy/ Center One Video Productions, Inc. Features/Packages, Game Shows, variety). "America Sings" (music series), I706-D Capital Circle, NE Magazine/Talk, Program Inserts/Shorts, "The Melting Pot" (cooking). "The Sa- Tallahassee, FL 32308 Series/First run, Stage Plays. cred Space" (world religions). "Upstairs Contact: David W. Murray Sample titles: "Runaway Club" (new at Xenon" (interviews). President trends/on location). "Vista" (general 19041 656-7000 interest). "Star Club" (films). Children's Television International Type of payment: Cash, Barter, Cash & Note: Certain first-run shows are exclu- 8000 Forbes Place, Suite 201 Barter sively for LPTV. Springfield, VA 22151 Type of programming: Documentaries, Contact: Ray V. Gladfelter Educational, Specials, Sports. Charisma Productions President Sample titles: "Deep South Sports 32 East 57th Street, 20th floor 17031 321-8455 Review" (pregame shows). "S.E.C. & New York, NY 10022 Type of payment: Cash Metro Conference Sports," "Dinner Contact: James W. Grau Type of programming: Action/ Music With Marvin Goldstein" (music— President Adventure, Animal/Nature/Outdoors, pop, modern, classical). (212) 832-3020 Animated, Documentaries, Drama, Educational, Family, Features/Packages, International. Program Inserts/Shorts, Series, Series/Off-network. Instructional Series for primary, middle and second- ary school levels. Free catalog available.

CIM Productions The Missing Piece 43 Music Square East Nashville, TN 37203 to the TV Ad Puzzle Contact: Jeff Mosely President (615) 242-8960 Major and Original Viewer Type of payment: Barter Mid-Sized Programming Participation Type of programming: Religion. Markets Game Shows Variety/Music. Sample titles: "Music Row Profile," "Southern Gospel on the Row." Tie-Ins Power Low Classic Films International VHF and with of Cost 5241 Cleveland Street, Suite 113 UHF Channels Merchants Television Virginia Beach, VA 23462 Contact: Joseph Clement President Many 18041 499-9263 Sell-In and Fashion and Affiliate New Product Type of payment: Barter, Cash & Barter BillboardSponsor C Sell-Through Stations Shows Type of programming: Action/ Adventure, Animated, Cartoons, Com- edy. Documentaries, Drama, Family. Features/Packages, International, Magazine/Talk, News/News Stories, 16 Owned Religion, Series, Specials, TV Classics. and Operated Stations Country Music Television =more than c/o Direct Distribution Celeer irrnen 10 Million Viewers 2096 Edgcumbe Road America's Largest LPTV Network St. Paul, MN 55116 Contact: Patrick F. Dolan President (612) 642-4558 Find out just how cost effective it is to Type of payment: Cash, Cash & Barter reach millions of Americans in major Type of programming: Variety/Music. and mid-sized markets. Channel America's (1011\,` nationwide network of LPTV stations offers The Creative Department advertisers the exposure power of TV along with the 148 Sumac Street. Suite 300 sell-through power of couponing. Call or write: Philadelphia, PA 19128 Channel America, 24 West 57th Street, Contact: Carl Daikeler New York, NY 10019, (212) 262-5353 \ President ¡lib III (215) 487-3825 WorldRadioHistory 8 /LPTV Report / February 1988 Type of payment: Barter Adventure, Animal/Nature/Outdoors, Type of programming: Magazine/Talk, Animated. Cartoons, Comedy, Docu- Sports Stage Plays, Variety/Music drama, Documentaries, Drama, Sample Titles: Bally's Atlantic Pro Features/Packages, International. Series, Racquetball Series, "The Adventures of Series/Off-network. Specials. Variety/ LPTV PROGRPMAING! the Bandwagon" (weekly half-hour Music. highlighting rock bands in affiliate Sample titles: "Wanted: Dead or towns), "Not Just Another Weekend!" Alive" (Steve McQueen series), "The Big That Sells Advertising! (weekly dating and entertainment ad- Valley," "The Achievers" (famous lives), vice show), "Tee-time" (pro golf host 400+ feature films. shoots a different course each week with celebrity guests). Fox/Lorber Associates, Inc. REGIONAL SPORTS 432 Park Avenue South Darino Films New York, NY 11229 KIMBALL 222 Park Avenue South Contact: Robert Miller BASKETBALL New York, NY 10003 Sales Manager, Eastern Region Contact: Ed Darino (212) 686-6777 BASEBALL (212) 228-4024 Type of payment: Cash, Barter Type of payment: Cash (discounts for Type of programming: Comedy, Docu- LPTV) Drama, Drama, FeatureF'Packages, Type of programming: Animated, Series/First-Run, Specials, Sports. PLUS COMPUTER GENERATED Family, Shorts, Special Effects Variety/Music. Sample titles: "Fillers Show" (anima- Sample titles: "The Elvis Collection," GRAPHICS ON VIDEOTAPE "U.S. Pro Ski Tour," "Fox/Lorber's tion), "Gun, the Young Gaucho" (family $75.00 (VHS ) $100 (3/4") film), high-tech effects, backgrounds, Greatest Hits" (suspense dramas), "Trail- and other image enhancement tapes. blazers" (45 Westerns from the 40's), BUY SKIRLS PROGRAM AND "Romance Theatre" (romance dramas), GET VIDEOTAPE FOR PRICE Fishing the West "Great Performers" (variety), "Young P.O. Box 46 Duke" (John Wayne westerns), "Legacy (904) 656-7000 Oregon City, OR 97045 of a Dream" (Martin Luther King docu- Contact: Lana Coon mentary), "Classic All-Stars" (movies CENTER ONE VIDEO National Syndication from the 1940's). "Country" (four music (800) 523-0927 specials). 1706-D Capital Circ. N.E. Type of payment: Barter Tallahassee, ft. 32308 Type of programming: Action/ G. Marie Productions Adventure, Animal/Nature/Outdoors, 97 South Greenmount Avenue Family. Series, Series/First-run, Sports. Springfield, OH 45505 Sample titles: "Admiralty Island" (shot Contact: Gina Holland in Alaska), "Chicago Trout and Salmon," Executive Producer Contact: Mary Jane Hopkins "Chandeleur Redfish & Specs" (shot in (513) 322-6349 National Marketing Director Louisana), "Rodman Reservoir Bass" Type of payment: Barter (818) 848-5800 Type of programming: Series (30- (shot in Florida). Type of payment: Free minute weekly cooking series), Specials Type of programming: Family. Fishing Texas (minority focus). Magazine/Talk, Religion, Specials. 8918 Tesoro Drive. Suite 200 Sample title: "AIDS: The Color-Blind Sample titles: "FORUM," "Search," "A San Antonio, TX 78217 Disease." New Beginning," "Innervision." Contact: Alan Warren (512) 822-5642 GPN Hemingway Broadcasting Company Type of payment: Barter RO, Box 80669 Suite 1000, Kennecott Building Type of programming: Sports Lincoln, NE 68501 Salt Lake City, UT 84133 Sample title: -Fishing Texas" (26 week Contact: Stephen C. Lenzen Contact: Mike Hemingway half-hour barter series. Award winning Associate Director President outdoor program). (800) 228-4630 1801) 237-1776 Type of payment: Cash Type of payment: Barter. Cash & Barter FNN/Teleshop Type of programming: Family. Type of programming: Animal/Nature/ 2525 Ocean Park Blvd. Outdoors, Family. Home Shopping, Santa Monica, Ca 90405 Grass Roots Television Network News/News Stories. Series, Sports. Contact: Christopher Taylor 4200 Bluff Lane (2131 450-2412 Sugar Loaf Village Hit Video USA Type of payment: Free Cedar, MI 49621 1000 Louisana, Suite 3500 Type of programming: Home Shop- Contact: Jay S. Gierkey Houston, TX 77002 ping Producer/President Michael Opelka 16161 228-5015 VP of Network Operations Four Star International, Inc. Type of payment: Cash (7131 650-0055 2813 West Alameda Avenue Type of programming: Educational, Type of payment: Cash & Barter Burbank, CA 91505-4455 Family, Magazine/Talk, Series/First-run. Type of programming: Contemporary Contact: Robert F. Neece Sample titles: "People Power." Music Videos. Vice President, Domestic Sales Sample titles: "Countdown USA" (818) 842-9016 Heart of the Nation (weekly). "Women In Rock," "Hit Video Type of payment: Cash 2525 North Naomi Street USA Dance Jam," "The New Music Type of programming: Action/ Burbank, CA 91504 Review." WorldRadioHistory LPTV Report / February 1988 I 9 BRING YOUR STATION THE BEST IN CLASSIC FILM & TV ENTERTAINMENT

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IFEX Films Contact: Josh Tager Type of payment: Cash, Barter, Cash & 201 West 52nd Street Vice President Barter New York, NY 10019 (212) 382-0111 Type of programming: Action/ Contact: Christopher Wood Type of payment: Cash Adventure, Comedy, Drama. Features/ Executive Vice President Type of programming: Action/ Packages, Series. (212) 582-4318 Adventure, Animated. Cartoons, Com- Type of payment: Cash & Barter edy, Documentaries, Drama, Educa- The Kay Arnold Group Type of programming: Animated, tional, Family, Features/Packages, 34 Kramer Drive Educational, Family, International (for- International, Program Inserts/Shorts, Paramus, NJ 07652 eign language films with English subti- Series. Series/First-run, Series/Off- Contact: Kay Arnold tles). network. Specials, Variety/Music. President 12011 652-6037 INN—The Independent News Jim Owens & Associates, Inc. Type of payment: Cash 220 East 42nd Street. 10th Floor 1525 McGanock Street Type of programming: Animal/Nature/ New York, NY 10017 Nashville, TN 37203 Outdoors, Comedy. Contact: Barbara Mortimer Contact: hm Owens Sample titles: "The World Outdoors" Director/Affiliate Relations President (series). "Kay's Krazy Komics." Dennis Gillespie, Jr. (615) 256-7700 Director/Station Sales Type of payment: Cash & Barter King Features Entertainment (212) 210-2400 Type of programming: Magazine/Talk 235 East 45th Street Type of payment: Cash, Barter (entertainment). New York, NY 10017 Type of programming: Features/ Sample titles: "Crook & Chase" Contact: Maureen Smith Packages. Magazine/Talk, News/News (magazine/talk about entertainment Promotion Manager Stories, Program Inserts/Shorts industry), "Weekend Crook & Chase" (212) 682-5600 Sample titles: "The Christian Science (entertainment industry review). Type of payment: Cash Monitor Reports," "Nighttime Edition" Type of programming: Cartoons, (primetime news), "USA Tonight Pri- Jimmy Houston Outdoors Features/Packages, Magazine/Talk, Pro- metime Newsbriefs." "Election 88 Con- P.O. Box 26 gram Inserts/Shorts. Series. vention News Service." Lake Tenkiller, Hwy. 82 Cookson, OK 74427 K-Twin Communications, Inc. International Film Exchange, Ltd. Contact: John Storjohann 1069 Tenth Avenue, SE 201 West 52nd Street Associate Producer Minneapolis, MN 55414 New York, NY 10019 (918) 457-4112 Contact: Jack I. Moore Contact: M. R. Rappoport Type of payment: Barter President & General Manager President Type of programming: Animal/Nature! (612) 338-1912 (212) 582-4318 Outdoors, Series (fishing experiences Type of payment: Type of payment: Cash & Barter from North. Central, and South Amer- Type of programming: Documentaries, Type of programming: Animated, ica). Educational, Features/Packages. Music Cartoons, Documentaries, Features/ Sample titles: Light Jazz Concert Packages, International. Program Joseph Green Pictures Company Series—jazz, new age, and pop jazz Inserts/Shorts, Variety/Music. 200 West 58th Street concerts. New York, NY 10019 Ivy Entertainment Contact: Joseph Green Larry Harmon Pictures Corporation 165 West 46th Street. Suite 414 President & Sales Manager 650 North Bronson Avenue, Suite 303 New York, NY 10036 (212) 246-9343 Los Angeles, CA 90004 WorldRadioHistory 10 / LPTV Report / February 1988 Contact: Jerry Digney, Dan Harris 12131 463-2331 Type of payment: Cash, Cash & Barter Type of programming: Cartoons, Vari- ety, Live-action Bozo the Clown wrap- arounds in which Bozo hosts local independent stations' animated program blocks. Sample titles: "Bozo Cartoon Library," "Bozo's 3-Ring Schoolhouse" (with live audience), "Bozo's Big Top" (with live audience), "Laurel & Hardy Cartoon Library."

The Latham Foundation Latham Plaza, Clement & Schiller Alameda, CA 94501 Contact: Dick Burns Marketing & Development (415) 521-0920 "Hard Winter;" from GPN Type of payment: Free Type of programming: Animal, Nature, Majestic Entertainment Maryland Public Television Outdoors, Educational, Family, Series. 1167 Bonita Avenue 217 W. Alameda Avenue Sample titles: "Withit" (animals). Owings Mills, MD 21117 Burbank, CA 91502 Contact: Kathy Lawson The Learning Channel Contact: Scott A. Hancock Program Marketing Director 1414 22nd Street, NW, Suite 200 VP/Program Sales (30)) 356-5600 Washington, DC 20037 (8(8) 848-1368 Type of payment: Cash Contact: John McLaurin Type of programming: Docu-drama, Type of payment: Barter, Cash & Barter Director of Marketing Documentaries, Features/Packages, (202) 331-8100 Type of programming: Animated, Performing Arts. Type of payment: Cash Cartoons, Comedy, Documentaries, Sample titles: "Hodge-Podge Lodge - Type of programming: Animal/Nature/ Family, Features/Packages, Specials, (children's nature show). "The Messiah" Outdoors, Docu-drama, Documentaries, Sports, Variety/Music. (Christmas special). Educational, Family, Fashion, Interna- tional, Magazine/Talk, Mini-Series, News/ News Stories, Series/First-run, Series/ Off-network, Specials. Variety/Music, Hi-tech informational tele-conferences and tele-courses in computers, math, physics, history, GED courses, and SAT/ ACT review.

M & M Syndications, Inc. 1000 Laurel Oak Corporate Center, Suite 108 Voorhees, NJ 08043 Contact: Joan Martin et Woe* Station Sales 'ncit tepidn\cs spent (Dec 1158 do\10ts (609) 784-1177 Type of payment: Barter, Cash & Barter Type of programming: Family, Magazine/Talk, Series/First Run, Spe- Wit \n_. de to tCip \nt\octit:\osoe.deds, od\leftisecs need 00 ediS 006 Se\J\COS\Ce yed? cials, Variety/Music. Sample titlds: "The All New Record V4:0 Sponisr\vtee,levion trey' te çoise-415°I.d Guide." "The Country Record Guide." 01d cte\e\\°J:\o9 !( tot tt-e -Pest "Night Moods With Melba Moore:* "Hollywood Talks With Paul Ryan." %pc eernege 4:\ sC°if\ \" • neo. M. K. Thomas & Co. ç2°don\ pjoc rffl 155 North Michigan, Suites 511 and 512 \\100s.,,‘3ço Chicago, IL 60601 (Ito\PP .a.13 Pamela Hargrave Vice President/Director of Sales (312) 819-1100 Type of payment: Barter 22 ‘c,es •40,ÇN4. :1,(oDs1e(eb\e%teeb-te Type of programming: Variety/Music, 114%S ete Comedy, Family CPS-eceePleCel:23'2,0q tels,'),P\-ete, Sample titles: "New Hot Tracks" (music videos and special segments). "Colors of Success" (comedy).

WorldRadioHistory LPTV Report / February 1988 I 11 Contact: Sister Adaiah Mother Basilea Films Representative (602) 996-4040 Type of payment: Free Type of programming: Program Inserts/Shorts, Religion. Series. Specials, :30 and :60 PSA's, Holiday PSA's for Thanksgiving, Christmas, Easter. Sample titles: "Fill All the World with Songs of Praise," "Daily Discoveries." "God Lives and Works Today." "When God's Heart Breaks with Love," "God Lives and Works Today," "Life's Deepest Meaning." *Family programming

New Visions *Magnificent scenery, adventure, hard facts & good fishing P.O. Box 599 Aspen, CO 81612 *Your viewers travel along as Host, Larry Schoenborn, learns Contact: Allison S. Cooley tips and techniques from expert Guides, Biologists, Fish and Distribution Director Wildlife experts, plus local knowledgeable enthusiasts. (303) 925 72640 Type of payment: Barter Type of programming: Specials, *Over 130 1/2—hours available Sports. Sample titles: "Cowboy Up" (rodeo), *Rich barter-3 /12 minutes of local avails "All the King's Horses" (the Budweiser Clydesdales), "Bag the Limit" (Texas For more information, contact: deer). 7 different Colorado ski shows. Fishing the West, Inc. P.O. Box 46 NSC-TV Oregon City, OR 97045 4613 Parkway Commerce Blvd. Orlando, FL 32808 Contact: Don Lana Coon: 1-800-523-0927 Youngs Charles Goodloe: 1-800-223-4662 (305) 291-6706 Type of payment: Free Type of programming: Action/ Adventure, Cartoons, Comedy, Home MBS Program Syndication about selection, storing, and prepara- Shopping, Series/Off Network, Sports. 1161 York Avenue tion of fresh fruits and vegetables). Sample titles: "Amos 'n Andy," "Racket New York. NY 10021 Squad," "The Avengers." Contact: Peter Bovis Modern TV President 5000 Park Street, North Olympic Entertainment Group, Inc. (212) 688-3887 St, Petersburg, FL 33709 17030 Ventura Blvd Type of payment: Cash, Barter, Cash & Contact: Pat Swonger Encino, CA 91316 Barter Director of Marketing Contact: Dominic Orsatti Type of programming: Cartoons, Com- (800) 237-8913 CEO edy, Documentaries, Family, Series, Type of payment: Free (818) 501-8399 Sports. Type of programming: Action/ Type of payment: Cash, Cash & Barter Adventure, Animal/Nature/Outdoors, Mediacast Television Type of programming: Animated, Animated. Comedy, Docu-drama, Docu- Comedy, Docu-Drama, Educational. 1645 Des Plaines Road mentaries, Drama, Educational, Family, Sample title: "American Black History" Des Plaines, IL 60018 Fashion, Features/Packages. Interna- (series) Contact: Tom Edinger tional, Program Inserts/Shorts, Religion, President Series, Specials, Sports, Olympus Television, Inc. (312) 298-1300 14724 Ventura Blvd. Type of payment: Cash & Barter Monitor Television International Type of programming: Sports (motor- Sherman Oaks, CA 91403 342 Madison Avenue, Suite 832 sports). Contact: George Mitchell New York, NY 10173 President Sample titles: "Great American Mys- Contact: Deborah Rivel tery Cars"' "War of the Monster Trucks." (818) 788-7877 General Manager Type of payment: Cash Mighty Minute Programs (212) 953-2044 Type of programming: Features/ 840 Battery Street Type of payment: Barter Packages, Series/First Run, Series/Off San Francisco, CA 94111 Type of programming: News/News Network, Sports. Contact: Andrew Meblin Stories. Director of Operations Sample title: "The Christian Science Orbis Communications (415) 788-1211 Monitor Reports" (international news 432 Park Avenue South Type of payment: Cash, Cash & Barter program) New York, NY 10016 Type of programming: News/News Contact: Leslie Learner, Listings Stories, Program Inserts/Shorts. Mother Basllea Films David Spiegelman Sample titles: "Joe Carcione—The 9849 North 40th Street VP, Station Sales Greengrocer" (75-second news reports Phoenix, AZ 85028 (212) 685-6699

12 ILPTV Report /February 1988 WorldRadioHistory Type of payment: Cash, Barter, Cash & Producers Marketing Group, Ltd. Contact: Robert Rosenheim Barter 36 West 44th Street President Type of programming: Cartoons. Com- New York, NY 10036 (203) 364-0050 edy, Documentaries, Family, Features/ Contact: Terry Lynch Type of payment: Cash Packages, Game Shows, Magazine/Talk, Vice President/Sales Manager Type of programming: Family, Series. Series/First Run, Specials. (212) 302-6300 Features/Packages. Sample titles: "Love Court," "Public Type of payment: Cash, Barter Sandra Carter Productions, Inc. People/Private Lives," "Kidsongs," "Spi- Type of programming: Features/ 44 West 63rd Street ral Zone," "Headlines On Trial." Packages, Program Inserts/Shorts, Spe- New York, NY 10023 cials. Contact: Sandra Carter Collyer Outdoor Encounters Sample titles: Kung-fu features, "Holi- President day Hints" (Christmas inserts), "Road to 518 Dawson Street (2121 246-0600 Thunder Bay, Ontario P7,A 3W2 the White House" (inserts), "Sounds Type of payment: Cash, Barter Contact: Kevin Geary From the 60's" (music specials), "Sweet Type of programming: Documentaries, Marketing Director Land of Liberty" (salute to the Statue of Educational, Fashion, Program Inserts/ (807) 345-5510 Liberty). Shorts, Series/First-run. Type of payment: Barter, Cash & Barter Sample titles: "Women of the World" Type of programming: Animai/Nature/ Raycom Entertainment idocumentary. 7 I-hour programs). "Tax Outdoors, Documentaries, Program 7546 DeVista Avenue Tips" (inserts), "Chapter in Black Ameri- Inserts/Shorts. Series, Sports, Los Angeles, CA 90048 can History" (inserts), "Eight Days of Peter Lenz Chanukah" (inserts). "20th Century Pearson International (213) 851-7667 Women" (inserts), "R/X for your Health" 13455 Ventura Blvd., Suite 227 Type of payment: Cash (inserts). Sherman Oaks, CA 91423 Type of programming: Specials, Seeburg Music Satellite Network Contact: Arnie Frank Sports. 5706 New Chapel Hill Road President Sample titles: "Elvis' Graceland," Raleigh, NC 27607 (818) 907-5769 "Killers at the Box Office," "Night Crea- Contact: Bonnie Sullivan Type of payment: Cash tures. " "The Lords of Hollywood," National Sales Coordinator Type of programming: Action/ "The Innocent of Hollywood." (800) 334-1561 Adventure, Animal/Nature/Outdoors Type of payment: Cash Animated, Comedy, Documentaries, Robert Rosenheim Associates Type of programming: Lifestyle con- Drama, Educational, Family, Features/ P.O. Box 366, White Hollow Road temporary instrumental music, Lifestyle Packages, Religion, Series/Off-network, Sharon, CT 06069 Variety/Music. adult contemporary music, continued Sample titles: "Success in the Eight- ies" (interviews), "Bubblies" (animated pre-school series), "Trial of Sir Walter Raleigh" (drama), "Contact" (UFO sight- ings), "Spike Jones Series" (Black and white music classics).

Peregrine Film Distribution, Inc. (for- merly American National Enterprises, e Inc.) eG 9229 Sunset Blvd., Penthouse Suite Los Angeles, CA 90069 Contact: Jack Swindell, Southeastern fire ciction-pcesed, eonfierficep- (5‘ Sales ,,,,fior Milt Strasser, Eastern Sales Lindsay Dudevoir, Western Sales Scott Lanker, Midwestern Sales elp (213) 859-8250 repis, stcr-s-tod eo soPoscles\>uP:o\duo' po'd Type of payment: Cash & Barter ciçriceos,-\ re\o'c 052 \N sde\\.\\e evs_op, Type of programming: Action/ on \Pie.the et(3ro\Neg ofileeundo ePcf\e, Adventure, Animated, Documentaries. \\\\°•°s\I1\-1\celc.ier°fior you fir) gefi our PO\Pleç PPICP- Drama, Family, Features/Packages, Series/First-run, Specials lefi e po Sample titles: "Improv Tonite" (stand- up comics from Hollywood's Improv c,s\er c Club), "Footlight Follies" (traditional vaudeville first-run strip), "Double Takes: The Spectacular World of Guin- toei(e\\ °I\pi ego\rj*K\S:fieoç'r y%etuW.' c:teG:io ness Records" (26 first-run half hours hosted by David Frost). "Dynamagic" (10 first-run animated features), "Reels of Fortune" (15 first-run feature films), "Warriors" (12 first-run martial arts/ ,l ,5_b action films), "Alice's Adventures in eq. Pee-be.5 sce\Ps°1\79c-ee-Çbs‘:%.:bscno Wonderland." NOTE: "Warriors" and "Reels of Fortune" available through Robert Muller of Muller Media, Inc.

WorldRadioHistory LPTV Report / February 1988 / 13 Type of payment: Cash, Cash & Barter Sample titles: "The Weekend Gar- Type of programming: Documentaries, dener." Family, Specials, Stage Plays. The Television Distribution Company, Sample titles: "Easter Is Special," Inc. "Michael, My Brother" (award winning 41 Rampasture Road documentary). Hampton Bays, NY 11946 Contact: L. R O'Daly TelAmerica Broadcast Network President 1181 1W. Olympic Blvd. (516) 728-4741 Los Angeles, CA 90064 Type of payment: Barter Contact: Ken Joyce Type of programming: Comedy, Docu- VP of Affiliate Relations mentaries, Game Shows, Sports. (213) 473-4556 Sample titles: "Grand Prix All-star The ever-popular Bozo, from Larry Harmon Pictures Type of payment: Affiliate Flat Rate Corporation. Show" (teen sports stunts), "Champi- Type of programming: Action/ ons: World's Greatest Athletes." Sherry Grant Enterprises Adventure, Animal/Nature/Outdoors, 17915 Ventura Blvd., Suite 208 Animated, Cartoons, Comedy, Docu- Television Syndications Encino, CA 91316 Drama, Documentaries, Drama. Educa- 230 West Alabama, North. #410 Contact: Sherry Grant tional, Family, Fashion, Features/ Houston, TX 77006 President Packages. Game Shows. Home Contact: Tom Thuman (818) 705-2535 Shopping, Magazine/Talk, Mini-Series, President Type of payment: Cash News/News Stories. Program Inserts/ (713) 526-6176 Type of programming: Program Shorts, Series. Series/First Run, Series/ Type of payment: Cash Inserts/Shorts. Off Network, Specials, Sports, Stage Type of programming: Cartoons, Docu- Sample titles: "Something You Auto Plays, Variety/Music, Interactive. mentaries, Features/Packages Know," "The Quality of Life." "Holiday Sample titles: Vintage music from the Telecast, Inc. Sales Boosters," "21 Days of America," 60's and 70's, "New Accelerator" P.O. Box 1607 "We The People." (present and future of transportation). Aiken, SC 29802 Teacher Productions Contact: Randy Davidson Tempo Television 251 N. El Molino Syndication Director RO, Box 702160 Pasadena, CA 91101 (803) 648-9537 Tulsa, OK 74170 Contact: Gregory Schmidt Type of payment: Barter Affiliate Sales Department Producer/Director Type of programming: Series (home (918) 496-3200 (818) 796-6413 gardening, landscaping). Type of payment: Free

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Type of programming: Animal/Nature/ Type of payment: Viewer interactive Type of programming: Animated. Outdoors. Classic Movies, Educational. (viewer pays) Cartoons. Features/Packages, Children's. Family, International. Magazine/Talk, Type of programming: Music Videos. Sample titles: "The King Who Had No Religion. Specials. Sports. Variety/Music. Heart," "I've Got a Tiger," "Honesty is VTS Music the Best Policy," "Tekkaman the Space Tomwill Entertainment White Oak Manor Knight." 4621 Cahuenga Blvd. P.O. Box 1168 Toluca Lake, CA 91602 Arden, NC 28704 World Wide Bingo, Inc. Contact: Jim Rokos or Tom Keller Contact: Steve, Kim. Tony. or John RO. Box 2311 (818) 769-0883 (704) 684-9680 Littleton, CO 80161 Type of payment: Cash Type of payment: Cash Contact: Rich Ludvigsen Type of programming: Sports. Type of programming: Production Executive Vice President Sample title: "Super Sports America." music—images. backgrounds, themes, (303) 795-3288 custom packages. Type of payment: Cash, Cash & Barter Tootlevision Satellite Network Type of programming: Game Shows P.O. Box 1600 William Winckler Productions (TV bingo). Tahlequah, OK 74465 4383 Winnetka Avenue Sample title: "$10.000 BINGO" (can Contact: Harry Tootle Woodland Hills, CA 91364 be locally originating). (918) 458-0676 Contact: Robert Winckler Type of programming: Variety. Sales Manager WW Entertainment 205 East 42nd Street Trinity Broadcasting Network (818) 700-1530 Type of payment: Cash New York, NY 10017 P.O. Box A Contact: Bruce Casino Santa Ana, CA 92711 Director/Eastern Sales Contact: lane Duff (212) 661-3350 Vice President Type of payment: Cash (714) 832-2950 Type of programming: Action/ Type of payment: Free Adventure. Comedy, Drama, Features/ Type of programming: Religion. Packages, Game Shows, International, The Video House, Inc. Series/First-run. 201 North Hollywood Way, Suite 202 Sample titles: "Black Belt Theater" (martial arts features). "The Best of Burbank. CA 91505 Groucho" (130 30-minute episodes of Contact: Walter Segalo Groucho Marx). President (818) 954-9559 Zoli Teleproductions Type of payment: Cash & Barter Type of programming: Magazine/Talk P.O. Box 485 (women). Palmer Lake, CO 80133 Sample titles: "Women's Journal." Contact: Janice Lloyd Vice President, Marketing Video Jukebox Network (303) 481-4980 3550 Biscayne Blvd., Suite 711 Type of payment: Barter Miami, FL 33137 Type of programming: Animal/Nature/ Contact: Steve Peters Outdoors, Family, Features/Packages, President Series, Series/First-run, Specials, Rodeo. (305) 573-6122 "Japan: The Changing Tradition," from GPN. Sample titles: "Rodeo Sports Page." RUB WorldRadioHistory LPTV Report / February 1988 I 15 Low Power TV Stations

Atlanta, GA — channel 4 Evansville, IN — channel 69* Milwaukee, WI — channel 8 Naples/Fort Meyers, FL — channel 18* Newberry/Gainesville, FL — channel 33* For Prospectus or Additional Information: Ocala, FL — channel 7 Rick Lipps Orlando, FL — channel 4 Woods Communications Group, Inc. 3040 E. Cherry St. * Construction Permit Only Springfield, MO 65802 t Second fastest growing metro area in the U.S. Phone 417/862-2727

"Saks Fifth Avenue" First Volume Of CBA White Papers Of Home Shopping To Be Published In April The Community Broadcasters Asso- Buying LPTV Outlets ciation has announced that Volume I in the White Paper Series will be dis- Robert J. Murley, president of Video top-of-the-line merchandise. Each VMN tributed to members in April. Marketing Network. Inc., a Sarasota, FL product category is featured in a sepa- The CBA White Paper Series is an firm, is buying LPTV construction permits rate segment of the show—for example, on-going publication of informative in hopes of building a network of outlets "Toys 'n Things" (toys and games), and explanatory papers and articles for his new home shopping service, "Video Collector's Club" (video tapes), by suppliers to the LPTV industry. which he calls the "Saks Fifth Avenue" of "The Gift Shoppe" (unique gifts from Geared to the new broadcaster, the home shopping. With fourteen stations in around the world), and "Flair" (fashion Papers are designed to provide in- hand and options on another 121, Mur- clothing and furs). depth but easily understood explana- ley recently tested his concept over After the network is profitable for two tions of key concepts in engineering, W59BI in Inverness, FL. "We're going to consecutive quarters, 5% of the pre-tax operations, programming, and other have anetwork of as many stations as we profit will be donated to a VMN Founda- areas of LPTV broadcasting. can get," he said. tion, the proceeds from which will be Volume 1 comprises papers by Murley's other thirteen LPTV stations used to support charities involved with Eastman-Kodak, Prime Image, Bogner are located in Galtstown, AL; Portland, cures for blindness, heart disease, can- Broadcast Equipment, the Broadcast OR; Olean, NY: Dubuque, IA; Kankakee, cer, and AIDS, education for the under- Promotion and Marketing Executives, IL; Columbus. IN; Milan, TN; George- privileged, and prevention of hunger. EMCEE, and the law firm of Arent, town. SC; Columbus, MS; Galveston, TX; Fox, Kintner, Plotkin & Kahn. Murley is the former partner of Lowell Hobbs, NM; Pinehurst, NC; and Sheboy- Each volume of the White Papers "Bud" Paxson, founder of the highly suc- gan, WI. He is negotiating to buy two high will be distributed free of charge to cessful Home Shopping Network. The power stations but describes high power CBA members. Non-members may two operated Full Circle Marketing, a re- TV as "not really our target." purchase copies by calling the CBA ciprocal trade agency serving the tele- offices at (414) 781-0188. Video Marketing Network's niche, ac- vision industry. before Paxson left to start cording to Murley, is premium quality. HSN

WorldRadioHistory 16 ILPTV Report / February 1988 Appeals to clarify whether it intended to strike down only the carriage aspect of the rules or the A/B switch aspect as well. INV and the LAW What's Next? Assuming that all aspects of the rules are ruled invalid, what will happen next? Whatever Happened To MUST-CARRY? The Court has not ruled that no must- carry rule could ever be constitutional, so the FCC can try again. However. the Com- mission has not been enthusiastic about mandatory carriage rules during the past —by Peter Tannenwald down by the Court, and here is why. The FCC justified the original cable rules as a few years, so they may not want to take Cable carriage often means life or way to preserve over-the-air broadcast- on yet a third legal battle in this area. death for LPTV stations. That's why a ing from destruction by cable. That ap- Their decision may depend in part on December 1987 court decision invalidat- proach was abandoned under the new whether or not Congress modifies the ing the FCC's latest carriage rules brings rules on the theory that over-the-air mandatory license that cable now has to my column back to cable once again, broadcasting could survive without cable carry broadcast signals. If cable systems even though it may seem that Ihave al- carriage if viewers kept their own anten- continue to be able to carry broadcast ready written more than enough about nas in service after subscribing to cable. stations under a compulsory license the subject. The reason for continuing cable carriage scheme, the FCC may once again try its You may recall that the original rules requirements for five years was to allow a hand at a mandatory carriage rule. generally required a cable TV system to transition period so that the public, Meanwhile, my advice to LPTV opera- carry all available high power TV stations. which had become accustomed to cable tors is to put on your best face and per- This was true even for small systems with carriage of all local broadcast signals, suade your local cable operator of the as few as 12 channels: the cable ended could learn how to use antennas all over value and benefit of carrying your sta- up having to devote all of its channels to again the way they did before cable came tion, rule or no rule. The best time to broadcast signals and had no room left along. make this effort is while the cable system for cable-oriented services such as HBO, has maximum discretion and the fewest CNN and the like. The courts held those Court Says FCC Lacked Proof restrictions—which may be right now. rules to be an unconstitutional infringe- Peter Tannenwald is a partner in the ment of cable operators' right to "speak" The Court held that the FCC did not Washington, DC law firm of Arent, Fox, by choosing the material they distributed have adequate evidence either that con- Kintner, Plotkin & Kahn. He is general to their customers. sumers ever really expected cable sys- counsel to the Community Broadcasters So the FCC went back to the drawing tems to carry all local signals or that ca- Association. board and came up with new rules that ble systems would in fact drop local continued to require the carriage of local signals if the mandatory carriage require- broadcast signals, but under limits that ment were eliminated. The Court was not generally left 75% or more of the chan- impressed with a study by the National nels on every cable system free from Association of Broadcasters showing that TELEVISION mandatory broadcast carriage. These few cable. subscribers in fact maintain rules were to expire in five years. Mean- conventional antennas. It also noted that while. cable operators were required to very few cable systems had abandoned offer their subscribers "A/B" switches so broadcast carriage since the new rules that they could switch easily between ca- were adopted. Therefore, the Court said, ble and outdoor antennas. Operators the FCC had not established asufficiently Complete "Ready to Air" Package also had to tell subscribers how to use important governmental interest to jus- the switches, and cable installers were tify restricting the discretion of cable op- $1995 tv forbidden to dismantle outdoor antennas erators. or recommend that they be removed. Moreover, the Court continued, even if •Oldest Promotion in the Industry the FCC had established a valid govern- Over 33 years .• 1400 plus Few Rules Mean Flexibility stations. mental interest, the rules went too far. •Gets Double Rate Card Rate As important as LPTV programming is The idea of a mandatory carriage re- Acomplete promotional to the local community, and despite the quirement was acceptable, but the Court package providing sponsors uniqueness of the programming of many held that a five-year period was not nec- the "extras" that command LPTV stations, the FCC's rules have never essary, because consumers could learn to extra dollars. required the carriage of any LPTV sta- use A/B switches in less time if they really •Increase Ratings tion, and they have required carriage of cared about receiving additional signals. Aproven leader Ifl all markets pure translators only under very limited So where do we stand now? As of this •Tremendous Sponsor Foot Traffic Proves the effectiveness of your station with circumstances. Nevertheless, the status writing, the Court has not yet issued its tangible sponsor results. of the cable carriage rules has always formal mandate, so the FCC's rules are •Continuous Renewals technically still in effect. We do not yet been important to LPTV operators, be- Sponsors and listeners demand it. cause the more channel capacity that is know what motions will be filed for re- free from required carriage of high power consideration or stay of the decision or OUR BUSINESS IS IMPROVING YOURS Copyright 1986, World Wide Bingo, Inc. stations, the more flexibility the cable op- whether broadcasters will appeal to the erator has to negotiate a voluntary car- Supreme Court. Activity in Congress is • "«"9 . WORLD WIDE also possible. riage arrangement with the LPTV opera- r• BINGO, INC. tor. In other words, mandatory carriage When the Court's mandate is issued, no I of LPTV would be best, but without it, cable system will any longer be required minimum carriage requirements usually to carry any broadcast signal. The status Littleton, 211CO)80161 •61.— .IM (303) 795-3288 benefit LPTV the most. of the A/B switch rule, however, is not as The new rules have now been struck clear. The FCC has asked the Court of WorldRadioHistory LPTV Report / February 1988 / 17 One Misteak. That's all it takes to get your LPTV appli- window for LPN applications. Join the hundreds cation kicked back without consideration. of entrepreneurs already staking their claims in Applications must be letter perfect upon television's newest frontier. submittal; corrections and re-submittals will not Call the leading consultants to the LPN be allowed. industry. Call Kompas/Biel & Associates and avoid Guaranteed Right. the chance of a costly... mistake. More and more LPN broadcasters are calling on Kompas/Biel 8( Associates for profes- LPTV market analysis, engineering sional application preparation. and business planning also available. Because Kompas/Biel has the experience and expertise to do it right the first time, we For more information call: guarantee that your LPTV application, and all the paperwork that goes with it, will be letter Kompas/Biel 8c Associates, Inc. perfect. 1-414-781-0188 Grand Opening. P.O. Box 25510 Soon the FCC will announce a new filing Milwaukee, WI 53225-0510

permits on the dates shown. Station call sign and LPTV LOTTERY WINNERS location are also given. The following are tentative selectees of the W13BP Waycross, GA. Mary L. Rivers, 12/2/87. LPTV/translator lottery held on December 11, 1987. WO7BY Morehead, KY. McKinley Walker, If no petitions to deny the selectees are filed, and if 9t the FCC 12/4/87. they are otherwise qualified, they will be granted W36AL Carbondale, IL. Robert W. Sudbrink, construction permits. 12/8/87. Ch. 67, Mason City, IA. Midwest NEW LPTV LICENSES W38A0 Lenoir City, TN. Knoxville Community Radio-Television, Inc. Ch. 48, Whitefish, MT. Lawrence O'S- The following LPTV stations received licenses on Broadcasting, Inc., 12/8/87. haughnessy. the dates shown. Station call sign, location, and the W68BW Lenoir City, TN. Knoxville Community Ch. 61, Tallahassee, FL. Millard V. Oakley. name of the licensee are also given. Broadcasting, Inc., 12/8/87. Ch. 40, Logan, UT. Spectrum Press, Inc. K29AX Winston, OR. Cascade Pacific Television K23BK Nashville, AR. Samuel A. and Etheline Ch. 36, Charleston, SC. Media Properties. Associates, 12/28/87. W. Westbrook, 12/8/87. Ch. 30, Jasper, TX. Mountain TV Network, Inc. K5OAX Aberdeen, SD. Classic Video Systems, KO4NO Paul, ID. James D. Nordby, Jr., 12/8/87. Ch. 38, Fairfield, TX. George E. Gunter. 12/28/87. W28AJ West Haven, CT. Paging Associates, W68BN Fort Wayne, IN. Zonation Broadcasting, Inc., 12/8/87. Ch. 47, Nacogdoches, TX. Blacks Desiring 12/28/87. W36A0 Palatine, IL. Edwin B. Johnson, 12/8/87. Media, Inc. W13B0 Portage, IN. Studio 5, Inc., c/o Thomas Ch. 61, San Luis Obispo, CA. Alegria Broad- ASSIGNMENTS AND TRANSFERS W. Tittle, 12/8/87. casting Corporation. K28CB Colstrip, MT. Rural Television System, Ch. 23, Gadsden, AL. Impact Television Group, W67BA Dennis, MA. Assignment of license Inc., 12/8/87. Inc. granted from Donald P. Moore d/b/a Cape Video K27CC Muskogee, OK. American Indian TV Ch. 23, Morganton, NC. James Brown. Network to Cape Cod Television, Inc. on 12/3/87. Radio Network, 12/8/87. Ch. 32, Dayton, OH. Gaylord Broadcasting W24AIMichigan City, IN. Voluntary assignment of K22BY Blythe, CA. Palo Verde Valley TV Club, Company of Ohio. permit granted from BTV Associates to Trinity Broad- Inc., 12/9/87. Ch. 27, Fort Lauderdale, FL. J. Rodger Skinner, casting Network, Inc. on 12/15/87. K51CF Grand Junction, CO. Penny Drucker, Jr. K55EK Little Rock, AR. Transfer of control granted 12/9/87. Ch. 38, Jackson, WY. Mountain TV Network, from Frontier Southwest Broadcasting, Inc. to Fron- K45CA Cape Girardeau, MO. Calvary Temple Inc. tier Broadcasting, Inc. on 12/24/87. Church, Inc., 12/9/87. Ch. 63, Las Vegas, NV. The Hunter Partnership. W35AJ St. Petersburg, FL. Transfer of control -35— Carlin, NV. Carlin Television District, Ch. 47, Fort Walton, FL. Jose Armando Tamez. granted from Frontier Southwest Broadcasting, Inc. 12/9/87. Ch. 7, Orlando, FL. Michael Charles Dimick. to Frontier Broadcasting, Inc. on 12/24/87. W14A0 Harrogate, TN. Lincoln Memorial Uni- Ch. 8, Stuart, FL. New Florida Broadcasting W63BB Atlanta, GA. Transfer of control granted versity, 12/9/87. Company, Inc. from Frontier Southwest Broadcasting, Inc. to Fron- W18AN Harrogate, TN. Lincoln Memorial Uni- Ch. 27, Indianapolis, IN. VideOhio, Inc. tier Broadcasting, Inc. on 12/24/87. versity, 12/9/87. Ch. 56, Rome, GA. TV Local, Inc. W20AF New Orleans, LA. Transfer of control K14HD Winslow, AZ. Katherine Estes Wilkerson, Ch. 52, Stockton, CA. National Innovative granted from Frontier Southwest Broadcasting, Inc. 12/15/87. Program Network. to Frontier Broadcasting, Inc. on 12/24/87. K26BF Goleta, CA. Guy S. Erway, Jr., 12/15/87. Ch. 39, Castle Gardens, CA. Community Tele- W39AT Baton Rouge, LA. Transfer of control K47CP Eureka, CA. Janet Roberts, 12/15/87. vision. granted from Frontier Southwest Broadcasting, Inc. K48C0 Luana, IA. Mountain TV Network, Inc., Ch. 60, Rochester, MN. George Fritzinger. to Frontier Broadcasting, Inc. on 12/24/87. 12/15/87. Ch. 53, Huntsville, TX. Janet Roberts. K55EN Austin, TX. Transfer of control granted K45CB Cedar Rapids, IA. Elbyvision, 12/15/87. Ch. 58, Jackson, MS. Residential Entertainment, from Frontier Southwest Broadcasting, Inc. to Fron- K36BW Thompson Falls, MT. Thompson Falls Inc. tier Broadcasting, Inc. on 12/24/87. TV District, 12/15/87. Ch. 58, Storm Lake, IA. Mountain TV Network, K47CQ Denison, IA. Mountain TV Network, Inc., Inc. NEW LPTV CONSTRUCTION PERMITS 12/18/87. Ch. 59, Topeka, KS. Jeffco Broadcasting. The following parties received LPTV construction W12BU Heiskell, TN. H. Earl Marlar, 12/18/87. Ch. 43, Denison, IA. Millard V. Oakley.

WorldRadioHistory 18 1LPTV Report / February 1988 Call For Entries: 1988 Banff Festival Interview: Loughlin The Banff Television Festival has an- Science Programs. Arts Documentaries, continued from page 5 programming they want to watch, they'll nounced its 1988 television programming Performance Specials, and Children's watch it. And over aperiod of time, I'll be competition. The international competi- Programs. successful." tion is open to all films and programs The Ninth Banff Television Festival will LPTV Report: Your experience has been with made for television and shown for the be held at Banff, in Canada, June 5-1 1, full power TV in large markets—Denver, Milwau- first time between April 4. 1987 and April 1988. Competition rules and entry forms, kee. New York City, Nashville. and Chicago. The I 1988. Entries will be accepted in the as well as Festival registration materials, majority of LPTV stations operating today are in following categories: Television Features. are available from the Banff Television small to medium markets. How will your experi- Limited (Mini) Series. Continuing Series, Festival, Box 1020, Banff, Alberta, Can- Drama Specials, Television Comedies, So- ada, TOL OCO, 14031 762-3060. ence help you in your work with the CBA co-op RUB and with LPTV stations? cial and Political Documentaries, Popular Loughlin: Ilearned a long time ago— and Ireally learned it here in Wisconsin as amember of the Wisconsin Broadcast- ers Association—that there is no essential Newhouse Broadcasting Joins VJN Partners difference between amom and pop radio station with astaff of three or four people Newhouse Broadcasting Corporation ables viewers to select the videos they and aMilwaukee radio-TV AM/FM combi- has acquired a one-third interest in VJN want to watch by using the local tele- nation with 200 people. The essential Partners. VJN Partners owns an option to phone company's 976-Dial It service. It rules of operating are the same. purchase 3.500,000 shares of the currently operates on four Florida cable Igo back to what Isaid before: LPTV 4.000.000 shares of stock in Video Juke- systems and one LPTV—WIOAX in Jack- people have to think of themselves as box Network, Inc. owned by Video Juke- sonville. FL. K/B people who are operating television sta- box Network president Steve Peters. The tions. Forget about low power, UHF, VHF. purchase option expires May 29, 1988. BON MOT Ithink some of the early successes will be Newhouse Broadcasting. together with radio operators who have branched out affiliates NewChannels Corporation. Me- Positioning is key. Every market has into LPTV: they will know how to operate trovision. Inc., and Vision Cable Commu- an unexploited niche. a broadcast station lean and mean until they have the revenue coming in. nications, operates cable television sys- George Gillett, chairman, the Gillett Ireally don't think there is essentially tems across the country. Group In Channels, September 1987. Video Jukebox Network. Inc. offers a much difference between stations. A guy music video program service that en- at the CBS television network told me

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WorldRadioHistory LPTV Report / February 1988 I 19 sideration. Some syndicators have already told me •- 3 NEW!! • that they would be willing to do a low SATELLITE price deal with any station that could w EQUIPMENT deal on anon-exclusive basis, whereby, if The PSA-35A Portable Spectrum Analyzer accurately measures wideband signals a better offer came along after six commonly used in the United States and European satellite communications industry. The PSA-35A frequency coverage is from less than 10 to over 1750 MHz, and from 3.7 to months or a year. some other station 4.2 GHz. The PSA-35A features switch selectable sensitivity of either 2 dB/div or 10 could come in and buy the program away dB/div. The portable, battery or line operated PSA-35A Spectrum Analyzer is the perfect instrument for the critical dish alignment and tracking requirements necessary for from them. In certain circumstances, an maximum signal reception. $1985 LPTV operator might be willing to do this. LPTV Report: What is your target for clear- ance of aprogram? How long will you keep the syndicator hanging on the wire?

AVCOM's Single Channel Per Carrier Receiver, model SCPC-2000E, has been Loughlin: One of the things we want to developed for the reception of FM SCPC signals from satellites operating in the 3.7 to 4.2 do is come back with quick answers for GHz band. The SCPC-2000E is acomplete receiver that can tune up to 4specific crystal controlled audio or data channels from agiven transponder and is available in either wide the syndicators, a quick yes or no. Since or narrow band models. Optional circuitry is available to allow up to 8crystals for channel we'll have to rely on amail and telephone selection. The SCPC-2000E may be used with the SS-1000 Slave for simultaneous reception of additional Channels $1875 process at first. Idon't know how quick that will be, but Iwould hope we could give people an answer within a week. perhaps two—faster after we get some sort of electronic inter-connect going between the co-op member stations. The AVCOM COM-96 Professional Receiver is compatible with all C and Ku band LPTV Report: How will the programming be LNB's and BDC's that operate in the 950 to 1450 MHz range. The COM-96T provides complete 4 and 12 GHz performance in one system. distributed? The COM-96T is a high performance, fully agile, dual conversion satellite receiving Loughlin: Ithink satellite distribution is system for demanding commercial applications. Modular circuit packaging results in a compact and highly reliable Ku and C band receiver in a standard 19" rack mount the only way to go. It's aquestion of who configuration. Highly stable oscillators eliminate frequency drift and allow operation will do it. If the syndicator is set up to do over wide temperature ranges. Special threshold extension circuitry offers superior video quality. The COM-96T may be ordered with optional threshold peaking and dual IF it, as alot of the barter houses are, fine. If filters for receiving international type transponders. $939 not, then the co-op will do its own satellite distribution. 500 SOUTHLAKE BOULEVARD AliCOM RICHMOND, VIRGINIA 23236 Of course, we'd have to bicycle to sta- TELEPHONE 804-794-2500 TELEX 701-54$ FAX 804-794-8284 tions that didn't have satellite receivers. But bicycling is really a lot of trouble. that when Ifirst went into news work out long it will take to get there—I don't LPTV Report: Will there be atime when first- there. He said, "joe, the main difference know. And Idon't think we should be run syndicated programming is offered to LPTV between WCBS-TV here in New York and predicting how long it will take to get on afirst-shot basis? WTBT-TV in Tampa is there are more of there because we don't want to over- Loughlin: Yes. In fact, there are a us and we've got more tape to shoot. promise and then come up with less than couple of syndicators who say they'll be That's the essential difference." And he what we said we would do. ready to do that within the next year— was right. LPTV Report: Is there aminimum number of with a means of distributing. When we started at WVTV in Milwau- stations that you need in order to make the co-op LPTV Report: Are there any big deals in the kee. Ithink we had astaff of about eight work? making right now? people and it never got bigger than 50 at Loughlin: Ithink there is, but Idon't Loughlin: Idon't think Ishould com- the time that Iwas there. know what that minimum is. When you ment on that right now. LPTV Report: Let's talk about the CBA pro- say to a program syndicator, "I have 45 LPTV Report: What is the future of the co- gram co-op. How will it work? stations interested," their eyes light up. op. assuming continued LPTV station growth? Loughlin: Ithink at first it's going to be But the price per station they'd get would Loughlin: Ithink eventually we could a kind of clearing house. We'll try to de- be much less than the price that a full be set up very much like the PBS pro- termine what the syndicators have to of- power station would give them. gram co-op. Where we have, instead of fer. and we'll transmit that information to If the program unit price for an LPTV an annual program selection process, an the stations. As we get that information station is x, and the unit price for WVTV on-going program selection process. out to the stations and the stations start in Milwaukee is ten times that, then obvi- Where perhaps on a monthly basis, per- coming back and saying they're inter- ously we have to have ten times as many haps even on aweekly basis, we can poll ested. at that point the syndicator would stations to equal WVTV. As we get the membership to determine interest have to deal one on one with the individ- deeper into it and more stations come on and do deals with syndicators rather ual stations. We would help the process line, we'll begin to get an idea of just quickly. to the extent that we could, but until we what we can do. LPTV Report: What aspects of your experi- get to the point where we have immedi- LPTV Report: How will you handle exclusiv- ence in the television industry do you think will be ate communication to the stations, ity clearances? of most help as you tackle your new job as director through TWX or whatever, it's going to be Loughlin: They'll have to be handled of the CBA programming co-op? difficult for us to be more than aclearing on an ad hoc basis. Some stations are in Loughlin: Ithink dealing with program- house. a wide area where there is no competi- ming. Considering the cost of program- Iwould hope that as the number of tion and exclusivity will not be aproblem. ming and its importance, particularly to stations grows, and as we find out what In other markets it could be aproblem. an independent, that's the first thing you their needs are—and assuming the sta- But a station might be able to do a deal have to devote yourself to as a station tions can find acommon ground as to the where they have programming on a non- manager. And that's always been the kind of programming they like—at that exclusive basis—where in effect two sta- most enjoyable part of the business for point perhaps we can act as atrue co-op tions have equal rights or partial rights to me, the part I've been happiest doing— and actually start doing deals on behalf the same program. It has been done in not only buying it, but scheduling it and of 40 or 50 stations at a time. Now, how the past, usually because of a price con- promoting it. KIB WorldRadioHistory 20 ILPTV Report I February 1988 LET'S GET THE FACTS STRAIGHT! Need a hand in choosing the right equipment or programming for your station? Or do you just want information for future reference? Learn more about the products and services our advertisers have to offer. Simply fill in the postage-paid ACTION CARD below and send it back to us. We'll help you get the facts you need .. . FAST!

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WANTED TO BUY tion, $3,500 .Sony DXC-1610 TRINICON color camera with 17-102mm 1:2.1 lens and battery pack, $500 •MARCOM MIS television STEREO genera- LPTV construction permits or licenses. If you ain _..aitedesse & tor, model 710, new demo, $1,450 •assortment of 3/ r have an LPTV license or CP for sale, we have inter- CONSULTING RADIO ENGINEERS ested buyers. Confidentiality assured. John Kom- 4" cassettes-10", 20", 30", used, $5 each •JVC pas, Kompas/Biel & Associates, Inc., (414) 781- CR -6060U 3/4" VCR, like new, $850 *Turner TC2OL 0188. cardioid dynamic mike, $100 •Fairchild audio Re- verbertron II, model 659, $400 .2 Davis & Sanford JOHN H. BATTISON P.E 890 CLUBVIEW BOULEVARD NORTH COLUMBUS. OHIO 614/8811-3364 LPTV Construction Permits! We will buy your exist- studio tripods, Mark II with cradle head model "M" ing LPTV permit for cash! California and Nevada and caster bottom, $475 each •Symetrix CL-100 permits especially wanted. Other areas considered. compressor/limiter, $300 •Tapecaster digital timer, Call today! KIDD COMMUNICATIONS, (916) 961- $50. Call Jack Kennedy, R.D. 1, Box 460, Cogan 6411. Station, PA 17728, (717) 998-9999.

USED TRANSMITTERS AND ANTENNAS. We will BUSINESS OPPORTUNITIES FCC ON-LINE DATABASE R buy your used Bogner/Scala antennas, UHF & VHF transmitters and transmission line. Video/audio mi- FREE Listing Service! We will list your CP for sale at crowave transmitters and studio equipment also no charge. Send copy of permit with phone number datawopld Allocation/Terrain Studies wanted. Call us first, before you buy new equipment, and asking price to KIDD COMMUNICATIONS, AM • FM • TV • LPTV • ITFS for maximum trade-in value! KIDD COMMUNICA- 4096 Bridge Street, Suite 4, Fair Oaks, CA 95628, or 4827 Rugby Ave Suite 200 TIONS, (916) 961-6411. CALL (916) 961-6411. Bethesda MO 20814 (301) 652:8822 1-800- -368-5754 FOR SALE SERVICES OFFERED

100-watt LPTV UHF-15 EMCEE transmitter with TURNKEY LPTV CONSTRUCTION: Broadcasting RCA-TV modulator. Excellent condition. Will sell for Systems, Inc. can take you from CP to air with just $10,000, FOB Rice Lake, WI 54868. Call Chrono- one phone call. We specialize in LPTV construction type Publications, (715) 234-2121. using either new or used equipment. 30 years' experience makes the difference. We also purchase LPTV COMPLETE RF TRANSMITTING SYSTEMS, Bogner quality used equipment. Call us today at (602) 443- BROADCAST antennas, Television Technology transmitters, 1410. ACQUISITION •DIVESTITURE Cablewave low loss transmission line. We welcome CLASSIFIED RATES: All classified ads are payable in FINANCING •APPRAISAL your trade-ins. Buy from the knowledgeable com- advance. When placing an ad, indicate the exact cate- James Martin pany that has the ability to deliver promptly! KIDD !,4 gory you desire: Help Wanted, Situations Wanted, Ser- Suite 1000, 65 E. State St. COMMUNICATIONS, (916) 961-5433. I\\It , \1ARII\ vices Offered, Business Opportunities, Wanted to Buy ,\ IAIE , Columbus, Ohio 43215 (614) 889-9747 For Sale, Miscellaneous. The publisher reserves the USED EQUIPMENT FOR SALE: JVC CR440OUL 3/ right to abbreviate, alter, or reject any copy. 4" portable VTR, good condition, $1,250 •JVC BR- Classified advertising is sold at the rate of 500/word. 1600U video cassette recorder, $400 •Panasonic There is a$15.00 minimum charge for each ad. Count WV3150 portable camera, $500 •Panasonic each abbreviation, initial, single figure, or group of WV3250 portable camera with all AC and DC extras, figures or letters as one word each. Symbols such as $1,100 •3 Sony DXC-1200 TRINICON studio cam- DIVABBITIIIID COMMUNICATION IINGINABILENG mm, C.O.D., PO., etc., count as one word each. Tele- eras with viewfinders, $650 each *2 Sony DXC-1200 phone numbers with area codes, and ZIP codes. CONSULTING ENGINEERS junction boxes, $100 each *Sony VO -2600 3/4" U- count as one word each. AM-FM-TV Matic video cassette recorder, good condition, $400 Business Card ad rates are $35.00 per insertion. Microwave and Satellite •Raytheon KTR-100 video & audio microwave sys- For Classified Display rates, call John Kompas at (414) Transmission Systems tem, $2,500 •LPB Signature II STEREO audio board 781-0188. 1821 West Sixth Street with 8 pots, 24 inputs, $3,000 *Sony black & white SaleemTawil.P.E. Austin, Texas 78703 Members camera with case and zoom lens, $250 •Shintron TO PLACE YOUR AD CALL CATHY BERSE President (512) 478-3400 AFCCE 373-DX Chromatic production switcher, new condi- (414) 781-0188

COVER YOUR MARKET WITH THE BEST POSSIBLE SIGNAL!

Utilizing Bogner Slot Array Antennas with over 15 standard patterns to choose from .. .Install a 1000 watt transmitter, select our 8, 16 or 24 bay model CALL antenna and you can broadcast 20KW, TODAY 30KW, 60KW and even 100KW ERP!

411111MMIIMImmmm- TALK TO US! ... We have the 11111•1111111--..m. knowledge and experience to provide you with a complete transmitting system Kidd best suited to COMMUNICATIONS your needs! 916-961-5433 FREE CATALOG! OR WRITE: 4096 Bridge Street, Suite 4 • Fair Oaks, CA 95628

WorldRadioHistory LPTV Report / February 1988 / 21 Supplier Side

Video Accessory Corporation's latest port, and XLR audio connectors are op- VS-2 PC video squelch is an automatic tional. two-input, one-output, audio follow video All VAC products are rack mountable switch. In its automatic mode, if the qual- and include a full five-year warranty. ity of the main video input falls below a level previously defined by the user, the Contact: Video Accessory Corporation output is switched from the main input to 2450 Central Avenue the alternate input, an overrideable Boulder, CO 80301 power relay trips, and adefeatable audio 1-800-821-0426 alarm sounds. Thus, the unit can auto- In CO: (303) 443-4950 matically switch to a second program source if the main program fails. CMX Corporation has introduced a The CMX 330A. new, mid-range, multi-featured video editing system—the CMX 330A. Prices start at $17.500 for the 330A, The 330A offers five ports as well as a including serial interfaces for an effects general purpose interface port, and per- switcher and three VTR's. The system mits the connection of up to eight de- may be upgraded whenever the user de- vices. The EDL list also provides for 500 sires, all the way to the high-performance events and 500 lines for notes, dedicated CMX 3600. Current owners of the CMX Video Accessory Corporation's Video Squelch. video-audio keys, and short cut wipe/ 330XL systems may upgrade to the 330A Video connectors are rear panel BNC's, dissolve. In addition. the CMX 330A of- on site for $1,995. audio connectors are rear panel insulated fers match-cut calculation, autoclean, RCA's. and switched power is available frame bump, learn keys, and motion Contact: CMX Corporation through a rear panel grounded AC memory—all features normally found on 2230 Martin Avenue socket. Stereo audio, a remote control more expensive CMX systems. Santa Clara, CA 95050 (408) 988-2000

Leitch Video's new digital STILL FILE is a powerful storage and fast retrieval sys- You've got aset-design problem. tem for up to 10,000 still images. The rd. We've got aquick and easy STILL FILE features an advanced digital answer: The Uni-Sete Modular video processing system that insures op- Studio Staging System. timum picture quality, and it is capable of et Uni-Set: Design your set using the Uni - storing a full 4-field color frame. Single Sete Planning Model, working and dual channel models have a status out your camera angles as you go. display terminal and a compact control Go. Then your studio floor people panel. can easily assemble the full-sized modules into aworkable setting in record time. The Uni -Sete Graphic Design System completes the transformation. In only afew hours you've gone from an idea to afinished, camera-ready setting. Call Uni-Sete Corporation today, and let us show you how this low- cost, reusable staging system can solve your studio setting problems. The Still File from Leitch Video.

Standard features include adescriptive II 11111\ = f•:\ um* Il Ill database, asequence editor, and on-line help, making operation simple even for CORPORATION beginners or infrequent users. Engineers 449 Avenue A will like the ease with which STILL FILE Rochester, New York 14621 (716) 544-3820 integrates into existing, timed systems.

Contact: Paul Jenkins Leitch Video of America, Inc. 825K Greenbrier Circle Chesapeake, VA 23320 1-800-231-9673 WorldRadioHistory 22 LPTV Report I February 1988 Enhance your on-air image and promotion with graphic backgrounds from MassComm, featuring embossed moving MEDIA BROKERS • APPRAISERS AreiSJ video wallpaper, authentic Vermont mar- oft. ble, and multi-level designs—with your choice of a dimensional insert screen or RADIO • TV • LPTV an art deco movie screen. A Confidential & Personal Service Station logos, typesets, or illustrations can be transformed into spectacular three-dimensional perspectives—with vertical, horizontal, or angular rotations— via the Quadriform 3-D technique. Em- BURT bellishments such as flair, sparkle, lumi- SHERWOOD IC nescence, and glints are generated by 3125 Maple Leaf Dr • Glenview IL 60025 the Optical/Digital system. Custom logo packages and a library of full screen and half screen titles are avail- 312 •272 •4970 able.

Contact: Neal P. CorteII MassComm Image Concepts, Inc. 9 Meriam Street. Suite 9 FCC Issues Fact Sheet NAB, MST Butt ATSC Lexington. MA 02 I73 In Boston: (617) 861-8787 On Indecency Standards Re: HDTV The Federal Communications Commis- By a vote of 26 to 1I, with 8 absten- sion intends to take firm action against tions, the Advanced Television Systems broadcasters who illegally air indecent or Prime Image is currently shipping its Committee of the NAB has approved an obscene material, according to a Fact 1125/60 production standard for high new S Series class of time base correc- Sheet issued in January. . tors (the S TBC +) and synchronizers (S definition television programs. The Fact Sheet reiterates that the The National Association of Broadcast- TBC.SYNC +). both compatible with the broadcast of obscene material as defined ers and the Association of Maximum Ser- • new S VHS tape and editing systems as by the Supreme Court is a criminal of- vice Telecasters voted against the January well as older 3/4" VTR's. fense, and summarizes the history of re- proposal, however, citing their opinion cent proceedings dealing with indecent that American broadcasters did not sup- or obscene programming. The Commis- port the recommended standard. sion will be focusing its enforcement ef- Also in January, the National Cable 0.91tal Eltects Option I. forts on indecent broadcasts that occur Television Association filed reply com- before midnight, when children are likely ments to the FCC's Inquiry stating that it is IIMMIMIIIII11.1111111.1.111111r to be in the audience. too early for the government to select a specific system or to adopt new television Study Reports standards. IUB Teen TV Ratings Pepsi Promo

%dal Eflects OptIon • e Half-hour sitcoms dominate the list of teenagers' ten favorite prime-time TV Excels On Univision shows, according to a study released in A Pepsi-Cola USA promotional contest November by Teenage Research Unlim- airing on the Spanish-language program ited, aLake Forest. IL marketing research network. Univision, received an unprece- firm. dented viewer response, according to the The ten most popular prime-time series network. among teenagers, according to TRU, and "Studies show that Hispanics respond The S Series from Prime Image. the percentage of teens tuning in the very well to contests of this nature," com- show during an average week are as fol- mented Univision vice president/research Both the S TBC+ and the S TBC- lows: "The Cosby Show" (68%); "Family director Bob Hitchens. .SYNC+ are available with or without Ties" (64%): "Growing Pains" (59%); The eleven-week Pepsi promo invited digital effects. Both feature V/C and com- "Moonlighting" (53%): "Who's the viewers to send in their names for adraw- posite in and out, as well as transcoding Boss?" (52%); "Cheers" (44%): "The ing featuring a $150,000 "dream house." between formats. They feed the V/C (S Facts of Life" (44%); "The Golden Girls" Ten semi-finalists, chosen at random from video) input directly to S VHS video tape (40%); "Night Court" (39%): and "Alf" more than 250,000 entries, were flown to recorders and the new 4-pin Sinput mon- (37%). Los Angeles to participate in the final itors. Crime-action series are not favorites. phase of the contest, an on-air event in Also featured are advance comb filter NBC's "Miami Vice" ranked 16th, the top which the grand prize winner was se- design, 8-bit chroma and 8-bit luma sam- rating for an action series in the teen poll. lected by chance B/B pling, and 3dB noise reduction. Nighttime soaps fared even worse. The Prices range from $3.990 to $8,888. highest rated soap—"Knot's Landing"— Hit Video Adds TV-43 ranked 52nd. W43AG in Hopkinsville, KY began car- Contact: Prime Image Inc. Teens do enjoy daytime soaps, how- rying Hit Video USA soon after the begin- 19943 Via Escuela ever. NBC's "Days of Our Lives" led the ning of the year, according to a news Saratoga, CA 95070 daytime ratings with 18% of all teenagers release from the company. TV-43 is Hit (408) 867-6519 IUB tuning in an average show. Video's 23rd broadcast affiliate. [xis

WorldRadioHistory LPTV Report / February 1988 / 23 You're on the air! And your dream's come true. maintenance, training and parts. Your LPTV station is sending out a signal, You wouldn't entrust your dream to loud and clear. Every hour of planning just anybody. EMCEE is on the air and every piece of equipment is backing with you. that signal, because EMCEE is backing EMCEE BROADCAST PRODUCTS, them: site selection, satellite earth station, ErT10EE Div. of Electronics, Missiles & transmitter, transmitting antennas and line, Communications, Inc. towers, translators. ..even a complete White Haven, Pa. 18661 studio package of cameras, lighting, video FAX (717) 443-9257 advanced technology switcher, audio console and more. Call Toll-free: 1-800-233-6193 systems excellence EMCEE's 27 years of experience in (In PA: 717-443-9575) low power television guarantee the TWX: 510-655-7088 best equipment, installation, service, Ans: EMCEEWorldRadioHistory WHHV