Oslo Business for Peace Award

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The Business for Peace Foundation is committed to of society’s trust ‘‘businessworthiness.’’ This year’s contribution to improving the communities in which building trust between the business community and Honourees were presented with their awards during the they work. They lead by example, and, through their society. Each year the foundation’s independent award Business for Peace Summit in Oslo on May 14, which examples, the Business for Peace Foundation hopes to committee, comprised of Nobel Prize winners, honors a included a thought-provoking round-table discussion, at encourage other business leaders to embrace group of entrepreneurs who are committed to Oslo City Hall, where the Nobel Peace Prize ceremony is businessworthiness. sustainability and to ethical practice with the Oslo held each December. To learn more about the Business for Peace Business for Peace Awards. The Norway-based foundation The Honourees come from different countries and Foundation and the award, visit the Web site at calls such genuine, honest commitment to being worthy have very different backgrounds, but each has made a www.businessforpeace.com. PER OSCAR SKJELLNAN / BUSINESS FOR PEACE

The 2013 Business for Peace Honourees at the award ceremony on May 14 in Oslo City Hall, from left to right in the front row: Arif Masood Naqvi, chief executive of the Abraaj Group; Connie Hasemann, managing director of Telehandelshuset; Margaret Mussoi L. Groff, chief financial officer of Itaipu; Nadia Al-Sakkaf, editor in chief of the Yemen Times; and Lord Abinger, accepting for Dean Cycon, chief executive of Dean’s Beans Organic Coffee Company.

BUSINESS FOR PEACE FOUNDATION | For communities, not profit alone Urging businesses to fulfill their role as partners in society usiness and businesspeople must worthiness, explains Saxegaard, aconcept ‘‘Adam Smith is famous for his idea that, in The foundation’s aim now, says Sax- and the ability to be atrusted partner in be worthy of the relationships they understood by every business person. afree market, an invisible hand shapes indi- egaard, is to create ‘‘Adam Smith 2.0’’, these relationships.’’ B have in the world, and show that they Saxegaard notes that rebuilding trust vidual interests into common benefits. But he ‘‘where the invisible hand that was used to Nor can companies simply withdraw to respect the communities in which they oper- and the concept of businessworthiness go also believed that markets could not flourish justify laissez-faire economics is replaced by countries where they may be held to less ate, says Per Leif Saxegaard, chairman of far beyond ‘‘corporate social responsibility’’ without astrong underlying moral culture. the invisible handshake in a trusted relation- strict standards. ‘‘That is not a viable long- the Business for Peace Foundation. The initiatives that are often seen as attempts Smith believed that such a culture is animated ship between business and society, both term solution,’’ says Saxegaard. ‘‘Compa- business community and society, he says, at ‘‘whitewashing’’ or ‘‘greenwashing.’’ by empathy and fellow-feeling, by our ability to dedicated to their mutual prosperity.’’ nies must contribute to the communities ideally should be partners. ‘‘CSR falls short of the goal for a variety of understand our common bond as human be- In practical terms, says Saxegaard, that where they buy and sell. It makes financial But often business is distrusted by soci- reasons,’’ says Saxegaard. ‘‘It is rarely pro- ings and to recognize the needs of others. He means that companies must respond to and ethical sense, as it strengthens the pre- ety, and initiatives to change its image are active. Instead it is often re- also acknowledged that in how they are actually seen doing business, conditions for a flourishing of the market.’’ often poorly received. There has been a active, and as a result seen modern societies govern- rather than how they would like to be seen As part of its effort, the Business for breakdown of trust between business and to be apologizing for trans- ‘Companies must ment will and must grow.’’ by society. Peace Foundation is working to institute a society, Saxegaard argues. gressions. And it is rarely contribute to the The Business for Peace Companies can no longer suppress neg- doctoral scholarship program with the intent To help rebuild trust between business strategic and long-term; in- communities where Foundation argues that ative information, he notes, as they could of working with academia to support re- and local and wider-spread communities, stead it is seen as scatter- businesses need to only ashort time ago. The Internet and so- search that will help develop strategies for the Oslo-based foundation, established in shot and random.’’ He adds they buy and sell’ rethink their performance cial media are pervasive and information is companies to grow while improving the com- 2007, has put forward the concept of being that ‘‘in both instances, CSR and their processes — spread instantaneously. ‘‘Attempting to munities in which they work. The idea is to businessworthy. may actually work to the detriment of the indeed, the very purpose of business —and strictly control opinion and information see how businessworthy behavior pro- The aim is to help make the world aware business seeking to draw benefits from it. Ef- operate in accordance with recognized prin- against this backdrop is futile,’’ he says. motes trust, stability and peace. of the transformative and positive change forts are often seen by a skeptical society as ciples of ethical and responsible conduct. ‘‘Businesses have been slow to catch on to In addition, the foundation is establishing that business can create. Band-Aids for serious problems.’’ Through its Oslo Business for Peace this fact, believing that it is still possible to aresource center for sharing business- What is being businessworthy? Very Business, free trade and commerce are Awards, which annually recognize busi- buy a reputation through PR and market worthy strategies and insights with the busi- simply, it is applying the energy of enter- not inherently bad, Saxegaard notes. In fact, nesspeople who live up to the principles of communication, only to discover that in the ness community and others committed to prises ethically and responsibly, with the the concept of businessworthiness comes businessworthiness, the foundation hopes new information age adisconnect between ethical capitalism. goal of creating economic value that also from the idea that moral culture is neces- to give the business community concrete ex- what a company says it does and what it ac- The shift to businessworthiness, which creates value for society. sary for capitalism to succeed. amples of how that can be done. tually does is swiftly revealed.’’ implies afundamental change in business Businessworthiness means being Daniel Callahan, aco-founder of the Writing in the Harvard Business Review, He adds: ‘‘Now, more than ever, compa- practice, will take time. But the Business for worthy of relationships with suppliers, cus- Hastings Center, a bioethics research insti- Michael E. Porter, an authority on competi- nies are their reputation, and they are def- Peace Foundation believes it is possible. tomers and co-workers as well as the com- tution, wrote in an article about U.S. health tive strategy, says that ‘‘creating shared initely not the sole authors of their reputa- Says Saxegaard: ‘‘We must explore how one munities in which business is done. care reform in Commonweal, a Catholic value represents a broader conception of tion. More than ever, the creation of can rebuild the trust that has been lost be- Businessworthiness is comparable to credit magazine about culture and politics: Adam Smith’s invisible hand.’’ business value will be about relationships, tween business and society.’’ A.S.

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PROFILE | 2013 Honouree PROFILE | 2013 Honouree Private equity is about ‘value creation’ Newspaper editor works for peace hen Arif Masood Naqvi founded Asset, Abraaj works with more than 60 and democracy in Yemen the private equity firm Abraaj nongovernmental organizations to try to W Group in 2002, Arif Masood Naqvi improve education, create jobs and build hen Nadia Al-Sakkaf took over 21 Forum, which has the aim of ‘‘helping certainly set out to earn money. But private more sustainable communities. as editor-in-chief of the English- Yemen move into the 21st century’’ equity is ‘‘not just about money,’’ he says, Abraaj contributes 5percent of its top- W language Yemen Times, she not through discussion forums, workshops ‘‘it’s about value creation.’’ line fee income to the program. Employees only faced great professional challenges, and training programs.

Naqvi founded Abraaj with $60 million in are encouraged to donate 5percent of their PEACE she faced personal ones as well. In 2012, the paper started an Arabic- assets. Today, the company has assets of annual bonus to Asset and participate in the Al-Sakkaf took over the paper in 2005, language radio station, Yemen’s first inde- $7.5 billion and is using its money to help im- program for at least five days ayear. FOR from her brother Walid. Abdulaziz Al-Sakkaf, pendent radio station, in an effort to reach prove the communities in which it does busi- In naming Naqvi a2013 Honouree, the their father, who founded the Yemen Times more people within the country. Officials at

ness. From the beginning, Naqvi, anative of Business for Peace Foundation said ‘‘his USINESS in 1990, was assassinated in 1999. He was the paper note that radio is avital tool, since

Pakistan, has striven to follow ethical busi- work in promoting responsible business /B aharsh critic of the Yemen regime and a half of the population can’t read or write. ness practice and encourages his employ- practices by looking at the stakeholder, staunch supporter of afree press in The Radio Yemen Times is also working ees to do so. His formula: ‘‘A sustainable rather than exclusively ashareholder ap- Yemen. with the Youth Economic Empowerment

business equals agood business equals a proach, is pioneering in the private equity in- SKJELLNAN Al-Sakkaf kept her father in mind when Project of the United Nations Development profitable business.’’ dustry. The Abraaj Group, under the leader- she became editor-in-chief. ‘‘Everybody was Program to establish aweekly radio show He emphasizes ‘‘engaging with the ship of Naqvi, has partnered with best in betting Iwould not be able to do it,’’ she run by young people that will focus on entre- OSCAR world,’’ and Abraaj aims to work with the class organizations focused on entrepren- says. ‘‘The men, especially the older men, preneurship and creating small businesses. communities where it operates by encour- eurship and job creation, health care, educa- PER did not want me around.’’ But Al-Sakkaf was Al-Sakkaf is convinced that Yemen can aging better corporate government in local tion and community engagement.’’ ‘‘A sustainable business equals agood business brought up in ahome where she was taught become the free, democratic country her fa- enterprises. The company also works with In 2012, Naqvi was appointed by Ban Ki- equals aprofitable business,’’ says Arif Masood that men and women are equal. ther worked for and she is working for. As universities, nongovernmental organiza- moon, Secretary General of the United Na- Naqvi of the Abraaj Group. She set about modernizing the paper the mother of ayoung daughter, she is de- tions, artists and entrepreneurs to help tions, to the board of the U.N. Global Com- and hiring more women. Then came the Arab termined to help make her world asafer and communities improve. pact, where he serves with other business board of the Pearl Initiative, which works Spring and the political uprising in Yemen, better place. A.S. Naqvi’s and the company’s philosophy is leaders from around the world. The aim of with the U.N. Office for Partnerships. The and Al-Sakkaf and her staff had to work to ‘‘share our expertise and provide support the Global Compact is to encourage busi- nonprofit organization works to improve against tremendous odds to get out the to growing businesses, but also to listen and nesses to follow 10 core principles concern- transparency, accountability and business news. learn from others around the world.’’ ing human rights, labor, the environment practice in the Arab world. Abraaj was one For her, being named aBusiness for Through the Abraaj Strategic Stake- and anti-corruption. of the founding companies. Peace 2013 Honouree is arecognition of holder Engagement Track program, or Naqvi also serves on the governing A.S. her efforts to help build democracy and peace in Yemen. ‘‘It’s not possible for us to rewrite our past,’’ she says, ‘‘but we can write our fu- PROFILE | 2013 Honouree ture, and we can do that through peaceful projects.’’

Coffee seller uses business for social change While using the Yemen Times as avoice PEACE for change in her country, Al-Sakkaf also ean Cycon set up his business as an Cycon explains. Instead, Dean’s Beans asks wants to tell the world about Yemen and its FOR experiment. As alawyer and social what they need and helps them meet their potential.

D activist, he says that he ‘‘came to goals. Projects are only done when alocal ‘‘I wish that the world would know my Ye- USINESS realize that until the basic underlying struc- community invites Dean’s Beans to work men,’’ she says. ‘‘What we are trying to do /B tures change, all I’d be doing was putting out there. through the newspaper is to break stereo- brush fires.’’ He wanted to find out if acom- ‘‘I have seen too many instances where types, to tell the story of the Yemini people.

pany could make aprofit while helping im- once an aid agency moves on, the project It’s very easy for people to create patterns SKJELLNAN prove people’s lives. collapses and the people sink into greater and make judgments, and through the me- ‘‘In my world, as asocial justice lawyer,’’ COMPANY poverty and despair,’’ says Cycon. ‘‘No dia put people in acertain box.’’ OSCAR he says, ‘‘being abusinessman is pretty thanks.’’ Over the years, the paper has spear- PER much like being the devil, so to use business COFFEE Objectives range from improving health headed many initiatives to promote de- as avehicle for social change was about as care and education, and stopping violence mocracy, human rights, gender equality ‘‘Wecan write our future, and we can do that radical athing as Icould do.’’ against women, to improving life for the and peace. These include the Yemen Times through peaceful projects,’’ says Nadia Al-Sakkaf. ORGANIC So, 20 years ago, Cycon, an Honouree of disabled. the Oslo Business for Peace Awards, star- Cycon adds, however, that for acom- BEANS ted Dean’s Beans Organic Coffee Company pany to help bring about social change, it in Orange, Massachusetts, which helped pi- must also be aprofitable company. ‘‘At PROFILE | 2013 Honouree oneer fair trade. But Cycon went far beyond DEAN’S Dean’s Beans, we have to sell coffee to stay what’s generally thought of as fair trade. The ‘‘I started Dean’s Beans as an experiment to see alive,’’ he says, but ‘‘we really want and work Telemarketer helps disabled company, he says, has ‘‘an unyielding com- if we could payfarmers in third world countries a for social change. It’s not about just mitment to peaceful social change.’’ fair price,’’ says Dean Cycon. grabbing everything you can get.’’ people break down barriers The company buys directly from farmers While Cycon appreciates the recognition in Indonesia, Timor, Papua New Guinea, ‘‘I wondered if companies could do that and of his efforts by the Business for Peace onnie Hasemann has aclear vision its profit, and it is paying off. Two out of three Ethiopia, Rwanda, Mexico, Guatemala, still be profitable.’’ Foundation, he doesn’t see himself and his for Telehandelshuset, her telemarket- students have ajob before finishing their Nicaragua, El Salvador, Peru, Colombia and Through what he calls people-centered company as superheroes. ‘‘We’re not trying C ing and business service company in training at Telehandelshuset. Graduates Brazil, paying well above market rates and development, Cycon and Dean’s Beans also to change everything in the world, we’re try- Taastrup, asuburb of Copenhagen. ‘‘We are work in banking, at other telemarketing even above average fair-trade prices. works with farmers and their communities ing to model acompany that can positively asocial firm with amission,’’ she says. ‘‘Our companies and in the public sector. ‘‘I started Dean’s Beans as an experi- to help meet their development goals. and appropriately participate in bettering social mission is to create new realistic edu- ‘‘We find it extremely important for our ment to see if we could pay farmers in third The company doesn’t go in and tell the lives of the people it works with.’’ cation and job opportunities for visually im- students, who often suffer from physical world countries afair price,’’ Cycon says. farmers and communities what they need, A.S. paired people and other disabled persons.’’ impairment and as such find it difficult to An Honouree of the Oslo Business for gain afoothold in the labor market, to be in Peace Foundation Award, Hasemann foun- an active business environment, where pro- ded Telehandelshuset in 1995 and is the fessionalism, community and optimism are PROFILE | 2013 Honouree company’s chief executive officer. The com- the underlying basis,’’ Hasemann says. pany provides telemarketing services to The Danish Social Capital Fund, aprivate CFO promotes gender equality in management business, employing the visually impaired equity company backed by Accenture, Ac- and disabled, and provides education for cura and KPMG, among others, believes in tthe Itaipu dam on the Paraná River program also provides for flexible working people with physical impairments so that Hasemann’s idea. In October 2012, the fund between Brazil and Paraguay, the time for all employees. they can find jobs and integrate into the invested in Telehandelshuset. Fund man- A number of women in management Groff has helped spread the program be- community. agers note that the investment is not only in- has increased from 10 percent nine years yond Itaipu. There are training workshops To do that, Telehandelshuset reinvests tended to help promote the social welfare of ago to 21 percent. One of the leaders of that for women community leaders, and the Min- the disabled and visually impaired, but that it effort to increase women’s participation is istry of Mines and Energy’s Permanent is also sound business. the Itaipu chief financial officer, Margaret Gender Committee also uses it. Says Gurli Martinussen, chairman of the Mussoi L. Groff, one of the 2013 Honourees As amajor hydropower generator, says fund: ‘‘The company delivers top quality, and of the Oslo Business for Peace Awards. Groff, Itaipu has to ensure that water and the management has developed aprom- The Business for Peace Foundation land are responsibly and sustainably man- ising company on market terms, which is honored Groff for encouraging female em- aged and that local communities are protec- clearly poised to grow.’’

PEACE ployees at the world’s top-generating hydro- ted. The commitment to the community In naming Hasemann as an Honouree, electric power station to develop their pro- means creating value for it, as well. For in- the award committee noted that ‘‘her drive FOR fessional skills. Groff was also instrumental stance, since 1988 Itaipu has been devel- and dedication break down barriers and are in establishing Itaipu’s policy and guidelines oping the Initiation and Incentive to Work appreciated across national borders.’’ The USINESS

for gender equality, which are based on the Program to help poor teenagers from sever- PEACE committee added that the Telehan-

/B Women’s Empowerment Principles deal communities in Brazil and Paraguay enter delshuset business model is ‘‘both scalable veloped by the United Nations Entity for the job market. The program is open to FOR and adaptable across sectors and national Gender Equality and the Empowerment of those between 15 years, eight months and borders.’’ USINESS

SKJELLNAN Women and the U.N. Global Compact. 17 years, 11 months who are in school. They Hasemann is dedicated to the idea that

Itaipu’s Gender Equality Incentive Pro- are given amonthly salary as well as life, /B social enterprises can bring true change on gram was developed with the help of 450 fe- dental and medical insurance, and payment market terms. ‘‘I have avision for the future, OSCAR male employees who made concrete sug- for bus transport and meal tickets. Students where we to agreater extent utilize the po- PER tential of social enterprises,’’ she says. ‘‘We

gestions and outlined the kind of company participate in the program outside of school SKJELLNAN Margaret Mussoi L. Groff continues to work gender-equality they wanted to see. Al- hours, for two years. So far, 4,290 teen- need to scale existing social enterprises to ‘‘spread empowerment of women.’’ though it is intended to benefit women first agers have participated in the program. with business concepts that turn what ap- OSCAR of all, men also benefit. Parents of either Groff is also coordinator of the working pears to be adisability into abusiness asset sex, for instance, don’t have to ask for time group on public health policy and is executive PER and with ahigh focus on the resources and off to take children to the doctor, as long as coordinator of the management committee Connie Hasemann advises focusing on the potential of the individual person.’’ they can provide adoctor’s note. The for the Itaipu Electric Vehicle Project. A.S. ‘‘resources and potential of the individual person.’’ A.S.

AWARD HISTORY | Previous honourees Acommon commitment to contribute to society hey come from different countries conglomerates, says that his company will Environmental protection is the ultimate cri- and work in very different ways, but not grow ‘‘over everybody’s dead bodies.’’ terion at ICBC for whether aloan is granted. T they have in common the commit- Social responsibility and profitability are not ment to improve the societies in which they contradictory, he says. Tata dedicates 8 2012 Honourees do business. Each year, the Business for percent to 14 percent of its net profit every • Ibrahim Abouleish, founder and chairman Peace Foundation honors outstanding busi- year to philanthropic programs. of Sekem, an Egyptian imitative for sustain-

ness leaders at aceremony in Oslo. Each of Vladas Lasas, a2012 Honouree from able development working in biodynamic ag- PEACE the Honourees is committed to the idea of Lithuania, is chief executive and founder of riculture, holistic education and medical care, ‘‘businessworthiness,’’ or being worthy of Skubios Siuntos, the UPS Authorized Ser- and research in natural and social sciences. FOR the trust of society. vice Contractor in Lithuania, and aco-owner • Eduardo Eurnekian, an Argentinian business-

As Anders Dahlvig, a2009 Honouree of Elinta, acompany that provides automa- man who is president of Corporación America, USINESS

then chief executive of Ikea, put it: tion products for industry. Lasas helped alarge and diverse holding company. /B ‘‘Companies such as Ikea, whose purpose found the Carbon War Room, anonprofit ini- • Reginald Abraham Mengi, executive chair- and vision have asocial ambition that tiative for entrepreneurs who find market- man of IPP Group, alarge media company goes beyond the traditional objectives of driven ways to combat climate change. based in Tanzania. SKJELLNAN maximizing shareholder wealth, have an Jiang Jianqing of China is a2009 Honour- • David MacLennan, president and chief op- advantage. Ibelieve that most people ee who shows by example that business erating officer of Cargill, an international food OSCAR want apurpose and ameaning with what can contribute to the communities in which it company based in Minnetonka, Minnesota. they do for aliving. If this purpose contrib- works. As chairman of the Investment and • Latifur Rahman, chairman of Transcom, a PER utes to doing good work for others, it is a Commercial Bank of China, he made the large group based in Bangladesh and in- At the 2012 award ceremony, left to right: Jorgen Ostergaard Larsen, accepting on behalf of David tremendous motivator.’’ bank the first in the country to severely volved in high-tech manufacturing, interna- MacLennan of Cargil; Latifur Rahman of Transcom, ;Reginald Mengi of IPP Group; Vladas Lasas of Ratan Tata, head of the Tata Group and restrict credit to companies that were tional trading and distribution, and media. Skubios Siuntos; Eduardo Eurnekian of Corporación America; Helmy Abouleish, accepting for his father, an Honouree in 2010, one of India’s largest major polluters or big energy consumers. • Vladas Lasas of Skubios Siuntos. A.S. Ibrahim Abouleish of Sekem. . THE GLOBAL EDITION OF THE NEW YORK TIMES ADVERTISING SUPPLEMENT MONDAY,MAY 27, 2013 | III Oslo Business for Peace Award

THE CEREMONY | Presenting the Honourees Acelebration of achievement and commitment in Oslo City Hall ive extraordinary businesspeople attitudes have dramatically changed when it were honored in Oslo’s City Hall on comes to the role of women in society, to F May 14 at the Business for Peace the advancement of democracy, to in- Summit. Extraordinary not only for their inno- creased transparency and the protection of vative products or services, or for the way minorities.’’ their technology has made production or Al-Sakkaf said that she planned to ‘‘take service delivery more efficient or more rapid, the spirit in the room in her suitcase and but for something much more fundamental. spread it around my country.’’ The five individuals honored by the founda- Dean Cycon, the founder of Dean’s tion are proposing aphilosophy of business Beans Organic Coffee Company in Mas- different from the oft-stated ideas that the sachusetts, was not able to attend the cer- ‘‘business of business is business’’ or that emony because he was attending his profit is the ultimate arbiter of an enter- daughter’s university graduation. The award prise’s value. committee’s statement said that his actions These five individuals —from the Middle had shown ‘‘that corporate social responsi-

PEACE East, the Americas, South Asia and Europe bility and sustainability must be brought —have demonstrated that businesses deeply into businesses as an integ- FOR have aresponsibility to their communi- ral part of decision making, and ties’ stakeholders as much as to not just be tacked on at the

USINESS their shareholders. end, as window dressing.’’

/B Per Leif Saxegaard, the chair- Margaret Mussoi L. man of the Business for Peace Groff, chief financial officer Foundation, put it this way in his of the Itaipu hydroelectric address to the members of the dam on the border of SKJELLNAN business community and the Brazil and Paraguay, was representatives of nongovern- ‘‘tearing down barriers’’ OSCAR mental organizations, academia, with her work to promote PER intergovernmental bodies and gender equality. She noted Representatives of the partners for the Business for Peace Award in Oslo City Hall: Erik Belfrage, chairman of the ICC Commission for Social Responsibility and the press from around the world that she would continue to Anti-Corruption; Heba El-Kholy,director of the United Nations Development Program’s Oslo Governance Center;Stian Berger Rosland, governing mayor of Oslo; gathered in the hall: ‘‘They prove encourage its application in and PerSaxegaard, chairman of the Business for Peace Foundation. that there need not be atrade-off order to ‘‘spread empower- between societal progress and prof- ment of women.’’ itability, that purpose and perfor- The committee’s statement THE AWARD | Nomination process mance can in fact be married.’’ read: ‘‘You have achieved this in are- Governing Mayor Stian Berger gion of the world that traditionally presen- Individuals who create social value while making aprofit Rosland of Oslo welcomed the Hon- ted great barriers to such developments. ourees and the attendees on behalf You have shown that stronger growth and omake adifference, to create social peace’’ who were convinced that peace business is done. Being businessworthy is to of his city, which, he noted, ‘‘wants to amore peaceful coexistence results as well as economic value and to in- through trade was aviable path toward work ethically and responsibly, with the goal be an enabler of sustainable and in- when these barriers are removed.’’ T spire both the general public and the averting the horrors of war and strife. of creating economic value that also creates clusive growth’’ and ‘‘smart, green and Connie Hasemann of Denmark has business community through concrete ac- ‘‘The Business for Peace Awards demon- value for society. safe.’’ He acknowledged the ‘‘vigorous ‘‘shown the world that disabled tions and ethical and responsible business strate the potential of the private sector to The Oslo Business for Peace Award goes debate between various interests’’ in a people are avaluable labor resource practices: these are the elevated criteria of contribute to world peace,’’ said Jean-Guy to individuals, rather than companies. This democracy about how best to develop on an equal footing with other work- the Oslo Business for Peace Award. Carrier, secretary general of the ICC, when year there are five Honourees, people who the city’s potential. ers.’’ Her telemarketing company, Says Kofi Annan, former United Nations the 2013 Honourees were announced. ‘‘ICC have made agenuine difference and lived ‘‘To do this,’’ he went on, ‘‘we Telehandelshuset, employs blind secretary general and Nobel Peace Prize lau- is honored and dedicated to support the up to the ethical standards of the Business need to enable trust to grow be- and visually impaired people —and reate: ‘‘I think the idea behind the Oslo advancement of the Oslo Business for for Peace Foundation and promoted the tween different actors and in- offers them professional training Award and the potential impact it may have Peace Awards, which also reflect the resolve principles of businessworthiness. terests; we need to stimulate as well. are important and inspiring.’’ of ICC founders to promote peace through The foundation hopes that their example dialogue and new frames of The ‘‘Just Man’’ ‘‘You are making others re- The 2013 award is ajoint effort by the private enterprise.’’ will influence shareholders and boards, thinking; and we need to pro- statuette presented think their recruitment Business for Peace Foun- The Honourees are demonstrating concrete businessworthy mote collaboration across the to the Honourees. strategies,’’ said the commit- dation, the International chosen by an independent practices that have improved the lives of traditional divides to empower tee’s statement, ‘‘and you are Chamber of Commerce and ‘Wesearch jury, composed of winners people in the communities where they work, the potential synergies that can arise.’’ In or- initiating new projects. Your model demon-

the United Nations Devel- the world for business of the Nobel Prizes for while at the same time contributing to their der for this to happen, he suggested, com- PEACE strates that comprehensive rehabilitation opment Program. The ICC peace or economics. (The companies’ success. munities need businesspeople that have a of the disabled can have fulfilling employ- leaders who are FOR and the UNDP carry out a economics prize is associ- ‘‘We search the world for business lead- commitment to society like that of the Hon- ment as its outcome.’’ worldwide search for indi- trailblazers’ ated with the Nobel prizes ers who are trailblazers in showing that a ourees, who have ‘‘demonstrated the power Hasemann modestly put her achieve- viduals who do business in but was established by strong bottom line is compatible with the of being businessworthy in amanner that is ments down to being ‘‘a business person ways that live up to the ideals of the award Sweden’s central bank and is officially called higher purpose of promoting societal pro- instructive and inspirational.’’ BUSINESS that believes in other people.’’ and its criteria. the Sveriges Riksbank Prize in Economic gress,’’ says Per Leif Saxegaard, chairman Saxegaard elaborated on the theme of The final Honouree to receive his award The UNDP entered into aformal collabor- Sciences in Memory of Alfred Nobel). of the Business for Peace Foundation. the inspirational quality of businessworthi- in the ceremony was Arif Masood Naqvi of ation with the Business for Peace Foundation Since the first edition in 2009, the award Award nominees must be examples to ness. ‘‘Inspiration comes from meaning or the Pakistan-based private equity group Ab- in 2012. Heba El-Kholy, director of the has continued to grow in stature. To date, 25 society and their peers. They must also ad- high ideals or big ideas,’’ he said, ‘‘some- raaj. Naqvi, said the committee, ‘‘promotes UNDP’s Oslo Governance Center, says that businesspeople have been honored, includ- vocate ethical and responsible business thing bigger than ourselves. Business needs transparency, accountability and sustainab- given the private sector’s role in driving ing the 2013 Honourees. In 2013, there practice. Finally, they must be able to clearly to redefine its purpose to empower inspira- ility in aworld where business often spends growth, ‘‘this is an emerging and exciting area were 72 nominees from 44 countries. demonstrate that they are trusted by the tion. The purpose of creating economic vast resources to achieve their opposites. that OGC needs to engage in proactively and Through the Oslo Business for Peace communities their businesses affect. value that also creates value for society can He has stated that stakeholder value must where we can make adifference.’’ Awards, the foundation is drawing attention The award statuette was designed by the unleash such power.’’ be on alevel with or surpass shareholder The International Chamber of Com- to the outstanding individuals who are show- noted American sculptor Bruce Naigles, who After the mayor and the foundation value in the investment activities of the merce, the world’s largest business organi- ing the way to ahigher form of capitalism. has lived in Norway for more than 10 years. presented the ‘‘Just Man’’ statuette to the Abraaj Group.’’ zation, has collaborated with the Business Each Honouree is atorchbearer for abetter Titled ‘‘The Just Man,’’ it depicts two people Honourees, each addressed the assembly Naqvi said he was thankful for the award for Peace Foundation through several award way of doing business, in which alonger-term joining in ahandshake, asymbol of what the with afew comments. because his partners and employees ‘‘feel cycles and sees the work it does together quest for building trust is preferred over win- foundation hopes to achieve through Nadia Al-Sakkaf, editor of the English-lan- the same way Ido.’’ In an enterprise devoted with the Business for Peace Foundation as lose thinking. The foundation defines busi- businessworthiness, atrusted relationship guage Yemen Times newspaper, was to businessworthiness, his being named as complementary to the tenets of the organi- nessworthiness as being worthy of relation- between business and society, both dedic- lauded for her efforts that ‘‘have touched aBusiness for Peace Honouree will serve to zation. It was founded in 1919 by agroup of ships with suppliers, customers and co- ated to their mutual prosperity. the hearts and minds of many Yemenis ‘‘empower my colleagues,’’ he said. businessmen known as the ‘‘merchants of workers as well as the communities in which A.S. whose lives have been improved and whose P. L.

OSLO | City Hall Where citizens and visitors are welcome est known as the place where the windows, there are glimpses of the Oslo Nobel Peace Prize ceremony is held Fjord. The walls of the building are covered B each year, Oslo City Hall is also in spectacular murals, painted by major where the Business for Peace Foundation artists from the first half of the 20th centu- recognizes its Honourees, and much more. ry. The murals show Norwegian culture and After many years of discussion about history, especially Norway’s history during the design, construction on the building World War II. The outside of the brick build- began in 1931 but was interrupted by ing features abas-relief mural and other World War II. King Haakon VII inaugurated it artwork along the walls, as well as afoun- in 1950 in commemoration of the city’s tain in the courtyard.

900th anniversary. Of course, the City Hall is also the admin- PEACE City Hall is home to an impressive art istrative center for Oslo’s government and a collection, including the painting ‘‘Life’’ by central information point for those living FOR the Norwegian artist Edvard Munch. It there as well as for tourists.

boasts aMunch room on its second floor, a Each year on May 17, Norway’s national USINESS

popular place for couples to marry, and its day and amajor holiday, the city hosts achil- /B Radhusgalleriet is an artists’ showcase dren’s party in the City Hall. During the with acontinuous round of exhibitions that December holidays, there is afestive mar-

are free to the public. After taking in the art, ket in the City Hall square. There are year- SKJELLNAN visitors can enjoy ameal or acup of coffee round guided tours in avariety of languages. in the City Hall restaurant. In June and July, free tours are available, OSCAR Light softly filters in through the many usually in English. In the summer, there are windows in the entrance hall. Floors above tours of the City Hall clock tower. PER are lit with crystal chandeliers. From the A.S. The hall of ceremonies in the Oslo Radhus, or City Hall, as preparations were being made for the Business for Peace Summit on May14.

ACADEMIC BACKGROUND | Research in businessworthiness Business experts say‘shared value’ is away to rebuild trust in business rust is anecessary condition for co- Hard trust he describes as resulting from In aspecial report for the United States that develop programs to enhance integra- advancing the economic and social condi- operation and collaboration among doing what society expects, by complying Institute of Peace, Fort and co-authors tion of local economies into the global value tions in the communities in which it oper- T businesses and the communities in with laws and regulations. This is necessary, John Forrer and Raymond Gilpin say that chain. ates.’’ The article goes on to say: ‘‘The legit- which they operate, according to Per L. he says, but only part of what business ‘‘business and peace are often understood Michael E. Porter, Bishop William imacy of business has fallen to levels not Saxegaard, chairman of the Business for needs to do. as opposing concepts, but growing evi- Lawrence University Professor at Harvard seen in recent history,’’ and ‘‘learning how to Peace Foundation, and businesses cannot To build real trust, he says, businesses dence of their association suggests that Business School, also sees the need to create shared value is our best chance to le- survive without it. Yet increasingly, society must develop and manage relationships by firms should not be excluded from the rebuild trust. He and Mark R. Kramer, gitimize business again.’’ does not trust business, he insists, and the acting ethically and responsibly, by being broad array of stakeholders working to- managing director of FSG, aconsulting firm, They also noted, however: ‘‘Yet our recog- Business for Peace Foundation believes honest and acting fairly. ward peace.’’ and senior fellow of the Corporate Social Re- nition of the transformative power of shared that trust must be rebuilt. Good trust is trust in the purpose of a Forrer is associate director of the sponsibility Initiative at the Harvard Kennedy value is still in its genesis. Realizing it will re- Professor Timothy Fort, Lindner-Gambal business, according to Fort. Business must Institute for Corporate Responsibility at School of Government, have been working quire leaders and managers to develop new Professor of Business Ethics at George remember that societal needs, not just eco- George Washington University School of on the concept of ‘‘shared value.’’ skills and knowledge —such as afar deep- Washington University, is an adviser to Busi- nomic needs, define markets. The business Business, and Gilpin is director of the Center In a2011 Harvard Business Review arti- er appreciation of societal needs, agreater ness for Peace who oversees the founda- community must create value for society as for Sustainable Economies at the United cle, they wrote: ‘‘The concept of shared understanding of the true bases of company tion’s doctoral scholarship program. He has well as economic value. States Institute of Peace. value can be defined as policies and operat- productivity, and the ability to collaborate identified three levels of trust: hard trust, He adds that businesses are amuch The three authors also recommend that ing practices that enhance the competitive- across profit/nonprofit boundaries.’’ real trust and good trust. undervalued resource for fostering peace. there be incentives for rewarding companies ness of acompany while simultaneously A.S. . IV | MONDAY,MAY 27, 2013 ADVERTISING SUPPLEMENT INTERNATIONAL HERALD TRIBUNE Oslo Business for Peace Award

PROFILE | 2012 Honouree AWARD | Independent selection committee Businessman calls Nobel laureates are final arbiters for new solutions hose honored with an Oslo Business business will become asubstantial part of for Peace Award are chosen by an inde- the business world,’’ and that he envisions to new problems T pendent award committee comprised aday when there will be no income or social of Nobel Prize winners. Individuals are invited inequality. duardo Eurnekian, one of Latin Amer- to be part of the committee by Kjell Magne Spence is aprofessor of economics at ica’s most successful businessmen, Bondevik, president of the Oslo Center for the Stern School of Business at New York

E says that the Business for Peace PEACE Peace and Human Rights and former prime University. He is also professor emeritus of Foundation, which honored him in its 2012 minister of Norway, and Goran Persson, management in the Graduate School of awards, ‘‘promotes values that go beyond FOR former prime minister of Sweden and chair- Business at Stanford University, asenior fel- the area of traditional business interests. It man of Sveaskog, aforestry company. low of the Hoover Institution at Stanford and

is about truly believing that we entrepreneurs USINESS This year’s award committee consisted adistinguished visiting fellow of the Council

can contribute to making abetter world.’’ /B of Muhammad Yunus, winner of the 2006 on Foreign Relations. He has been dean of Born in Buenos Aires to Armenian immi- Nobel Peace Prize along with the Grameen the Faculty of Arts and Sciences at Harvard grants, Eurnekian began his career in the Bank he founded, and Michael Spence, win- and dean of the Stanford Business School.

family textile business in Argentina, but he SKJELLNAN ner of the 2001 Nobel Prize in Economics He served as chairman from 2006 to has gone on to diversify his business in- (which was established by the central bank 2010 of the Commission on Growth and De- terests into energy, banking, agriculture and of Sweden and is officially called the velopment, which focused on growth and OSCAR airport management. When he began to Sveriges Riksbank Prize in Economic Sci- poverty reduction in developing countries. branch out, he sold his media holdings to PER ences in Memory of Alfred Nobel). Aleading authority on growth in develop- avoid even the appearance of receiving Eduardo Eurnekian of Corporación América receives aBusiness for Peace award from PerLeif Yunus founded the Grameen Bank in Ban- ing countries and their convergence with de- preferential media treatment, something he Saxegaard, chairman of the foundation, in 2012. gladesh, and the bank’s microfinance model veloped economies, Spence says that the sees as part of ethical business practice. of providing loans of very small amounts of Business for Peace Honourees deserve According to Eurnekian, however, being Eurnekian, ‘‘I am afraid they would not take and organizations to promote peace, and he money to poor people on terms they can af- support and recognition for the ‘‘commit- ‘‘businessworthy’’ goes deeper than ap- that advice. The same thing happened to is astrong advocate of reconciliation be- ford has been replicated in 100 countries. He ment, determination and creativity they pearances. Initiatives by corporations to be me in my youth. Iused to listen to the advice tween Turkey and Armenia. and the bank jointly won the Nobel Peace have shown in pursuing their businesses in socially responsible, he says, ‘‘would work of my elders but at that time it was difficult He is chairman of the Stockholm-based Prize for ‘‘for their efforts to create economic away that dramatically enhances the well- much better if these initiatives were thought to put it into practice.’’ International Raoul Wallenberg Foundation, and social benefit from below.’’ being of their fellow human beings.’’ of as core ethical business practices in- He adds: ‘‘There is really no such thing as which last year increased to $500,000 the Yunus says that, ultimately, ‘‘social A.S. stead of politically correct tasks to be com- history repeating itself. We face new prob- reward it offers for solid and provable infor- plied with. Businessmen need to stop think- lems that require new solutions.’’ mation on the whereabouts of Wallenberg. ing about the impact these initiatives are One new solution being put into place by In World War II, the Swedish diplomat, born PEACE

going to have on their business’s image and the company of which he is president, Cor- in 1912, saved thousands of Jews and oth- FOR PEACE start worrying about the real and potentially poración América, and the other members ers from Nazi-occupied Hungary. He was ar- FOR

tragic consequences of global change.’’ of the Bioceanico Aconcagua Consortium, is rested by the Soviets in 1945 and was nev- USINESS

This is particularly true of climate change, ahydroelectrically powered railroad linking er heard from again. /B

he notes. ‘‘Global organizations such as the the Atlantic to the Pacific Ocean through the He also initiated aprogram to provide com- USINESS Kyoto Summit have been pledging to reverse Andes. This link, according to the consorti- puters to schoolchildren in Nagorno-Karabakh. /B climate change,’’ he says, ‘‘but many of the um, will promote integration of the South ‘‘The world sees Nagorno-Karabakh in the con- SKJELLNAN big players have yet to move forward. It is the American countries involved, and will be text of war and regional conflict,’’ he says. CENTER big ones who should set the example.’’ safer and more energy-efficient than today’s ‘‘People fail to take note of the children who OSCAR PER New ways of thinking and problem-solv- shipping by truck. are born and live there. These children are en- YUNUS ing are needed, he says. ‘‘If Iwere to give ad- In addition to his emphasis on business titled to the universal right of education and ac- Michael Spence, winner of the 2001 Nobel Economics Muhammad Yunus and the Grameen Bank he vice to the young people of today,’’ says ethics, Eurnekian is involved in many projects cess to information.’’ A.S. Prize and professor at the SternSchool of Business. founded won the 2006 Nobel Peace Prize.

HOST CITY | Stian Berger Rosland, governing mayor of Oslo KEYNOTE SPEAKER | Ibrahim Abouleish Bringing together business, academia and community ‘A radical shift in perception is needed’ tian Berger Rosland, the governing Acity rich in tradition, Oslo was founded he keynote speaker at the Oslo Busi- humanity, he argued, one must see the mayor of Oslo, is firmly committed to in 1070, but archeological evidence shows ness for Peace Summit knows some- world as one interconnected system; the S Business for Peace’s key principle: PEACE people were living there even earlier. Today, T thing about business in afragile envir- crisis facing humanity, he explained, is one building trust between business and local FOR the city has anew opera house, which onment, the theme of the meeting. The of perception, resulting from ‘‘an outdated communities. opened in 2008 and won the 2009 Mies Egyptian social entrepreneur Ibrahim view of the interconnected world.’’ ‘‘To make business, academia and the van der Rohe Award for architecture. The ski Abouleish, honored in 2012 by the Oslo This view is one that his Sekem group of USINESS

community come together is an important /B center at Holmenkollen offers aspectacular Business for Peace Awards, made refer- companies has put in practice for nearly 40 task for us in the municipality of Oslo,’’ view over the Oslo Fjord and is Norway’s ence to the urban riots that have been years. Born in 1937 in Egypt, Abouleish stud- he says. most-visited destination, according to the taking place in his country. ‘‘The more we ied chemical engineering and medicine and Born and bred in Oslo, Berger Rosland city’s tourism organization, VisitOslo. study the problems of our time,’’ he said, worked in Austria, then returned to his native SKJELLNAN graduated from the University of Oslo, and Among its best-known citizens Oslo ‘‘the more we discover that they cannot be country in the 1970s to try to help bring he and his wife Marit are now raising his two counts the explorer Thor Heyerdahl, whose understood in isolation.’’ about positive change from the conditions OSCAR children there. He has worked hard to pro- famous Kon-Tiki voyage helped build To understand the challenges facing of poverty, pollution and overpopulation he mote the tenets of Business for Peace, he PER bridges among people all over the world and had witnessed there. says, not least because of his children. ‘‘The role of the city is crucial,’’ says Mayor Stian promote peace. Today, the city is home to He introduced biodynamic farming to the He has also worked hard to improve the Berger Rosland of Oslo, in addressing business, the Kon-Tiki Museum. country with his Sekem initiative and revital- environment and education in Oslo. Stu- social and environmental issues. More recently, Norway has worked on an ized adesert area near Cairo. Today, Sekem dents in city schools rank among the top in international level to help promote peace. Jan companies use sustainable methods to pro-

Norway, and, notes Berger Rosland, awell- ‘‘intelligent’’ street lighting that can cut Egeland, director of European operations for PEACE duce food, herbal medicines and textiles, educated workforce is key to allowing busi- electricity consumption by 70 percent and Human Rights Watch, was the United Nations farm livestock, develop organic methods of nesses to grow sustainably. carbon dioxide-free public transport. Anew under secretary general for humanitarian af- FOR pest control and more. All of these He envisions Oslo as acity of the future, plant will transform the city’s food waste in- fairs and emergency relief from 2003 to businesses are based on aholistic concept

which includes becoming carbon neutral by to methane fuel for buses and fertilizer for 2006. Egeland also helped initiate the negoti- USINESS that views economics, society, culture and

2050 and saving energy. farms. The plant won the Norwegian Re- ations that led to the 1993 Oslo Accords /B nature as an integrated system. ‘‘The role of the city is crucial,’’ he says, search Council’s 2012 Innovation Award. peace agreement between Israel and the Pal- This view, he suggested in his speech, not only for addressing climate change but Another example of such measures is estine Liberation Organization. In 2006, Time offers away of facing the challenges of

also for addressing business and social is- found at the Oslo Port, which provides on- magazine named him one of the 100 people SKJELLNAN the post-industrial as well as the develop- sues in away that promotes businesswor- shore electricity to the many cruise ships ‘‘who shape our world.’’ ing world. ‘‘A radical shift in perception is thiness, or enterprises’ being worthy of the that dock there each year. Doing so means With his city’s long tradition of promoting needed,’’ he said, to one that sees the im- OSCAR relationships they have with their custom- the ships use clean energy, generated by peace and businessworthiness, it’s no won- portance and interrelatedness of ecology ers, suppliers and the community at large. Norwegian hydroelectric power instead of der Mayor Berger Rosland and the city of PER and community, ethics and spirituality, Oslo is instituting awide range of inno- generating their own electricity with the Oslo are proud to support the Business for Economics, society,culture and nature should be science and technology, and economics vative methods to reach its goals, such as ships’ own fuel. Peace Foundation and its efforts. A.S. seen as an integrated system, says Abouleish. and politics. P. L.

TASK FORCE | United States Institute of Peace and Peace Research Institute Oslo The roles of governments and businesses in fostering peace im Marshall envisions business as a He adds that while ‘‘business in some in- peace is unlikely without business and busi- economic activity,’’ he says. ‘‘This cannot be more that could be done since it is quite clear force for peace. He is president of the stances can prompt violence, it can also be ness is difficult without peace, at least for achieved without enabling policies and insti- that much of the world’s instability is fostered J United States Institute of Peace, which aglobal force for peace.’’ most businesses.’’ tutions. Governments play acritical role in by economies that are underdeveloped with is working with the Peace Research Institute Marshall sees adifference between USIP and PRIO announced the results of attracting foreign direct investment, encour- very high rates of joblessness.’’ Oslo and the Business for Peace Foundation what institutions like USIP and the Business their joint business and peace task force in aging entrepreneurship and job creation lo- Marshall also notes that USIP is in an ad- to help bring that about. for Peace Foundation can do compared with Oslo, in connection with the Business for cally, and ensuring that growth occurs in an vantageous position to work with foreign en- Aformer U.S. congressman from Geor- other types of initiatives. Peace Summit. The task force made sug- equitable and sustainable way.’’ tities that either won’t or can’t deal with the gia and former mayor of Macon, Marshall is ‘‘The majority of business initiatives fo- gestions about how business, academia, Among the key ways that governments U.S. government and its agencies. also amember of the U.S. Army Ranger Hall cus upon specific sectors or policy issues,’’ local communities and governments can can make it easier to set up companies, ‘‘USIP is relatively small, nimble and of Fame who volunteered to fight in Vietnam. he says. ‘‘Business for Peace and USIP fo- put best practices into work in abroad way. Marshall says, is cutting the time it takes to nonbureaucratic,’’ he says. ‘‘USIP has built ‘‘I deeply and personally know violence and cus more broadly upon the relationship be- ‘‘I think all of us who gathered in Oslo will start abusiness, promoting good access to expertise operating in insecure environ- war are choices of last resort to be avoided tween businesses and peace, afocus that agree it is imperative that we make this hap- credit, fighting corruption, investing in infra- ments, working with alow profile and rely- if at all possible,’’ Marshall says. ‘‘USIP’s should help to create an environment in pen,’’ Marshall says. structure and conforming to the highest in- ing heavily upon robust networks of local mission is to avoid, mitigate and resolve viol- which many of these other initiatives are ‘‘One of the most important ways that ternational standards for the environment, organizations and citizens cultivated over ent international conflicts. Countries with vi- more likely to thrive. Along with many others, business can foster peace is by reducing labor and human rights. decades. All of this has earned USIP credi- brant economies are less violent.’’ Business for Peace and USIP recognize that poverty through job creation and diversifying ‘‘No doubt,’’ he says, ‘‘there is much, much bility across the board.’’ A.S.

ISSUES | Business for Peace round table

Doing business in fragile environments PEACE

he theme of the Oslo Business for Smale, executive editor of the International makers think of the impact of every decision FOR Peace Award Summit this year was Herald Tribune. on the generations of their children and

T ‘‘Business in Fragile Environments,’’ The themes ranged broadly as the mem- grandchildren. USINESS and the ceremony included around-table bers of the round table freely exchanged Marshall added that there was also aneed /B discussion around that theme and sustain- their views. Mihok pointed out that, in his for rules and regulations, because not all ac- able development generally. Participating in role at the ICC, he noticed the importance of tors in the economy will be influenced enough the discussion were Ibrahim Abouleish, a cultural differences and advised that they be by inspiration or by considering the effects of SKJELLNAN 2012 Business for Peace honoree and taken into account when developing rules or today’s actions on future generations. chairman of the Sekem group of compa- guidelines for businesses. Marshall cau- Ryan said that he was optimistic that OSCAR nies; Jim Marshall, president of the United tioned, however, that although cultural con- new ways of doing business —considering States Institute of Peace; Jordan Ryan, as- text did matter, there were universal values businesses’ value to society as well as to its PER sistant secretary general and director of the that should be pursued everywhere. economic value —may be adopted more The round-table discussion at the Business for Peace Summit, from left to right: Jim Marshall of the United United Nations Development Program; and Abouleish emphasized the importance of quickly by younger generations. States Institute of Peace, Jordan Ryan of the United Nations Development Program, Ibrahim Abouleish of Peter Mihok, chairman of the World Cham- inspiration and vision as motivators that can An audience member asked the partic- Sekem and Peter Mihok of the WorldChambers Federation of the International Chamber of Commerce. bers Federation of the International Cham- change attitudes and behaviors. Mihok ipants in the round table how they foresaw the ber of Commerce. Moderating was Alison added that it was necessary that decision world in the year 2050, when United Nations service economies and the danger of violent well-being. Ryan hoped that Adam Smith’s estimates suggest the world population will conflict over scarce resources. conception of capitalism will be better un- count nine billion people. Mihok expected be- Abouleish and Ryan expressed their derstood, emphasizing the economic phi- Oslo Business forPeace Award wasproduced by the IHT CreativeSolutions department havior to be globally more responsible, while wishes for the future. Abouleish said he losopher’s warning that moral corruption is and did not involvethe newspaper’sreporting or editorial departments. Text by PERRY Marshall cautioned against disruption due to hoped that gross domestic product will based on admiration of the rich and the de- LEOPARD and ARIANE SAINS. greater automation, greater development of have been abandoned as ameasure of basement of the poor. P. L.