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My Friend P2p
MY FRIEND P2P Music and Internet for the Modern Entrepreneur Lucas Pedersen Bachelor’s Thesis December 2010 Degree Program in Media Digital Sound and Commercial Music Tampereen ammattikorkeakoulu Tampere University of Applied Sciences 2 ABSTRACT Tampere University of Applied Sciences Degree Program in Media Digital Sound and Commercial Music PEDERSEN, LUCAS: My Friend p2p – Music and Internet for the Modern Entrepreneur Bachelor’s thesis 81 pages December 2010 _______________________________________________________________ The music industry is undergoing an extensive transformation due to the digital revolution. New technologies such as the PC, the internet, and the iPod are empowering the consumer and the musician while disrupting the recording industry models. The aim of my thesis was to acknowledge how spectacular these new technologies are, and what kind of business structure shifts we can expect to see in the near future. I start by presenting the underlying causes for the changes and go on to studying the main effects they have developed into. I then analyze the results of these changes from the perspective of a particular entrepreneur and offer a business idea in tune with the adjustments in supply and demand. Overwhelmed with accessibility caused by democratized tools of production and distribution, music consumers are reevaluating recorded music in relation to other music products. The recording industry is shrinking but the overall music industry is growing. The results strongly suggest that value does not disappear, it simply relocates. It is important that both musicians and industry professionals understand what their customers value and how to provide them with precisely that. _______________________________________________________________ Key Words: Music business, digital revolution, internet, piracy, marketing. -
1 PLAYING AGAINST the ROLES SCENE 1 Scene 1
PLAYING AGAINST THE ROLES SCENE 1 Scene 1. The roof of Daniel and Estrella’s old apartment complex. DANIEL: Estrella! Why did you want to meet here? We’re going to miss the party! ESTRELLA: Can you believe how much this place has changed? DANIEL: I don’t even recognize it. ESTRELLA: It’s all so… white. It used to be filled with smells and sounds and people. DANIEL: Like the sounds of my terrible violin playing. ESTRELLA: I remember the smells that came from those windows. Mi abuela cooking (She pauses and smells the air) mole and fresh tortillas, and elote, and capirotada. DANIEL and ESTRELLA: and that awful Posole. They both make a face. DANIEL: We played for hours. ESTRELLA: With my Barbies. DANIEL: They were rich. ESTRELLA: and they had a swimming pool and like 10 kids and they always fought. DANIEL: Like my mom and dad. Before he left… ESTRELLA: but remember… we would run away and sneak out. DANIEL: And just lay up here and just look at the stars. They sit in silence remembering the past. DANIEL: You know… in a new place, you can be anyone you want. ESTRELLA: Easy for you to say, ”Dannie Beckerman football star.” (She laughs to herself) DANIEL: Speaking of… that party. You promised you’d come. ESTRELLA: I know. Just one more minute. 1 Scene 2 Scene 1. Friday Night. A teenage house party. We hear bumpin music, perhaps something by Drake or Kanye. DANIEL AND ESTRELLA enter the party. There are groups of mostly McGregor High School students scattered about the room laughing and talking loudly. -
GS NL Septoctnov06 Web2.Qxd
SEPTEMBER, OCTOBER, NOVEMBER 2006 VOL. 24 NO. 3 Photo Credit : Sid Farbstein JustJust CallCall HimHim Dr.Dr. GeorgeGeorge StraitStrait Country music superstar George Strait while perfecting his skills as a performer. He sions. He has been named Entertainer of was presented an honorary doctoral has since become one of the nation's most the Year and Male Vocalist of the Year on degree by his alma mater - Texas State popular country and western music record- multiple occasions and has been awarded University-San Marcos - in a private cer- ing and concert artists and has achieved a Special Achievement Award by the emony on Friday, May 26. worldwide acclaim. ACM. Strait, who graduated from Texas In 2004, President George W. Bush State in 1979 with a bachelor of science presented him with the National Medal of degree in agriculture, was presented with the Arts, a lifetime achievement award an honorary Doctor of Humane Letters by recognizing the extraordinary accom- university President Denise M. Trauth. plishments of individuals engaged in the "George Strait is the most famous and creation and production of the arts in the successful country music singer in the United States. In 2003, Strait was induct- world. He has had more Number One hits ed into the Texas Cowboy Hall of Fame. than any singer of any kind in history. Texas State has conferred honorary doc- And he's our most prominent living grad- toral degrees in the past to such individu- uate. The university is delighted to be able als as President Lyndon B. Johnson, to honor him in this way," said Trauth. -
Be True to Your School Meet Iheartcountry's Rod Phillips
September 8, 2015, Issue 464 Meet iHeartCountry’s Rod Phillips Adding Country Brand Manager responsibilities two months ago (Breaking News 6/30), iHeartMedia SVP/Programming Rod Phillips now steers the biggest format ship for radio’s biggest company. Country Aircheck checked in with the captain of the newly branded “iHeartCountry.” CA: You were instrumental in moving The Bobby Bones Show to Country, but beyond that, what is your background with the format? RP: Unofficially, my background in Country started when I became a fan of the music courtesy of meeting my wife, so I guess I have her to thank. Officially, I became connected to so many great Country brands when I became Courtesy Of The Red, White And Blue: Show Dog’s Toby SVPP/Southeast Region, working with stations Keith (c) at his St. Louis tour stop with (l-r) WIL’s Danny Montana, Bo Matthews and Jim Day and the label’s like WKKT/Charlotte, WUSY/Chattanooga, Rick Moxley. WQIK/Jacksonville, WSSL/Greenville, SC and Rod Phillips so many more including new launches like WNCB/Raleigh and WSCG/Augusta, GA. I Be True To Your School directly oversee 39 Country brands and The Bobby Bones Show. Cumulus/Nashville’s Charlie Cook, Westwood One’s Joe I can honestly say Country is my favorite format and to have the Wade Formicola and WMIL/Milwaukee’s Karen Dalessandro chance to lead iHeartCountry is simply amazing. walked different paths to make their mark in Country radio. But Who do you know well in this world? Who do you they all have one thing in common: their journey began at the need/want to get to know? Specs Howard School of Media Arts in Southfield, MI. -
There & Back Again: a Radio Story Voice Work for a Cup of Coffee
November 23, 2015, Issue 475 There & Back Again: A Radio Story In 1987, 25-year-old Tom Baldrica was managing a Minneapolis sporting goods store when a 19-year-old buddy called him home to help launch a newly inherited radio station. “It was like the ultimate class project,” Baldrica says. “We picked the call letters, slogan and just made shit up. We put it on the air as Country on April 8, 1988.” Twenty-seven years later Baldrica’s back at WUSZ/Hibbing, MN (launched as WCDK), not just in afternoons, but as Corporate Country Brand Strategist for Midwest (CAT 9/4). Country Aircheck wanted to know more about his full-circle return. For The Records: Baldrica spent 21 years on the label side, of course, leaving radio for records in 1993. “The station was a Gavin reporter, so I got to know the guys calling from Nashville Pull House: WKXC/Augusta, GA hosts its annual like Jack Purcell, George Briner and the late greats David Haley Kicks 99 Guitar Pull. Pictured (l-r) are Big Loud’s David Clapper, and Chuck Thagard,” he says. Intrigued by Baldrica’s passion for MCA’s Sam Hunt, Dot’s EJ Bernas and Maddie & Tae’s the music, Thagard recruited him as Southeast regional for BNA. Maddie Marlowe and Tae Dye, Black River’s Craig Morgan The label years were exciting, especially early on. “What we and Megan Boardman, Elektra/WAR’s Jana Kramer, the accomplished at BNA with [Kenny] Chesney and Lonestar, and just station’s Chris O’Kelley, Hill’s Jeri Cooper, UMG/Nashville’s the group of people who were there, that’s what I loved most,” he Royce Risser, Valory’s Thomas Rhett and Ashley Sidoti and says. -
Issue 496 Spotify: a Massive AMT? Streaming Services’ Impact, Or Lack Thereof, in Paying Rights Holders Remains a Thorny Topic Across All Levels of the Business
April 25, 2016, Issue 496 Spotify: A Massive AMT? Streaming services’ impact, or lack thereof, in paying rights holders remains a thorny topic across all levels of the business. Just ask Taylor Swift, whose music is still not available on Spotify. However, a growing number of artists are celebrating and celebrated by that company’s ability to positively impact careers. From Sam Hunt to Maren Morris and beyond, Spotify’s growing music listening ecosystem offers unique fan connections and perhaps unprecedented information about listening behavior. Taken together, those factors are making a difference in the music business and, to a lesser degree, at radio. “These are people who are active listeners – a captive audience we’ve never had before that allows us to do research we’ve never Kenny Watchers: Blue Chair/Columbia’s Kenny been able to do,” says artist manager Greg Chesney hangs with radio friends at Saturday’s Hill. “We could never have afforded research (4/23) launch of the Spread The Love Tour in Auburn, AL. on a sample size as large as what the streaming services are giving us.” The first time Hill felt Spotify’s influence was Greg Hill with Jana Kramer and “I Got The Boy.” “We’re Kenny Lays Out Big Spread in a battle [at radio] with a female artist and Blue Chair/Columbia’s Kenny Chesney and 50,000 fans saw it pop up on Spotify’s Viral 50,” he says. launched his Spread the Love Tour Saturday (4/23) in Alabama at “Last June was touch-and-go [on the singles charts], but on Spotify Auburn University’s Jordan-Hare Stadium. -