Susan Sarandon and Kate Bosworth Join Revlon's Roster of Red Carpet Talent - Beauty Giant Adds to Blockbuster Spokesperson Lineup

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Susan Sarandon and Kate Bosworth Join Revlon's Roster of Red Carpet Talent - Beauty Giant Adds to Blockbuster Spokesperson Lineup -

August 13, 2004 Revlon Names Academy Award Winning Actress Susan Sarandon as Company's Newest Spokesperson

NEW YORK--(BUSINESS WIRE)--Aug. 13, 2004-- Revlon announced today that legendary actress Susan Sarandon has joined the Company's family of extraordinary women. Ms. Sarandon, who's distinguished acting career has spanned more than three decades and garnered her five Academy Award nominations, including a Best Actress win for the 1995 film Dead Man Walking, will first appear in a national advertising campaign for the Revlon brand in early 2005.

Ms. Sarandon joins a group of beautiful women who currently represent Revlon including fellow Academy Award winner Halle Berry, Academy Award nominee Julianne Moore and actresses Eva Mendes and Kate Bosworth. "Susan Sarandon is perfect for the Revlon brand. Her beauty and talent have broad appeal," states Stephanie Klein Peponis, Executive Vice President and Chief Marketing Officer. "We are thrilled to be working with her."

Sarandon most recently starred in the independent hit Igby Goes Down, for which she was honored with a Golden Globe nomination. She is currently filming a contemporary adaptation of the 1966 film Alfie, starring Jude Law and revisiting her vocal prowess in the musical, Romance and Cigarettes opposite Kate Winslet, and James Gandolfini. Up next in theaters this fall will be the long-anticipated remake of the 1997 Japanese film Shall We Dance? starring Richard Gere and Jennifer Lopez.

"I am honored to be a part of a Company like Revlon that promotes the idea that women can be beautiful at any age," said Susan Sarandon. "As an American brand that has provided steadfast support for women's issues, I think Revlon and I will make a great team."

A native of New York City, Susan began modeling and acting after graduating from Catholic University in Washington D.C. After taking the role of Janet Weiss in the cult hit The Rocky Horror Picture Show on the advice of her friend Tim Curry, Susan started on the inevitable road to Hollywood, selecting challenging roles in such films as Atlantic City, Thelma & Louise, Lorenzo's Oil, and The Client, each rewarding her with an Academy Award nomination. Sarandon has also appeared in the hit films Bull Durham, The Witches of Eastwick, The Cradle Will Rock, directed by Tim Robbins, and Dead Man Walking, also directed by Tim Robbins.

Revlon is a worldwide cosmetic, fragrance, and personal care products company. The Company's vision is to deliver the promise of beauty through creating and developing the most consumer preferred brands. Web sites featuring current product and promotional information, as well as corporate investor relations information can be reached at www.RevlonInc.com, www.Revlon.com, and www.Almay.com. The Company's brands include Revlon(R), Almay(R), UltimaII(R), Charlie(R), and Flex(R) and they are sold worldwide.

Rising Young Hollywood Star Kate Bosworth Joins Revlon As Spokesperson

Revlon announced today that rising young Hollywood actress Kate Bosworth has joined the Company's roster of beautiful and talented women. Ms. Bosworth, who recently wrapped movies with two of Hollywood's most revered male stars - Bee Season starring Richard Gere and Beyond the Sea opposite Kevin Spacey, will first appear in a national print and television advertising campaign for the Revlon brand in early 2005.

Ms. Bosworth joins the extraordinary group of accomplished women who currently represent Revlon. The Company's red carpet roster of talent includes Academy Award winning actresses Halle Berry and Susan Sarandon, four-time Academy Award nominee Julianne Moore and actress, Eva Mendes. "Kate Bosworth is a natural choice to represent the Revlon brand," states Stephanie Klein Peponis, Executive Vice President and Chief Marketing Officer. "She is a wonderful young woman and a talented star on the rise. We are very excited that Kate has joined the Revlon family."

Ms. Bosworth deferred admission to Princeton to work in acclaimed films Blue Crush, Wonderland and most recently Win a Date with Tad Hamilton, a romantic comedy with Topher Grace and Josh Duhamel.

"It is exciting to represent a Company like Revlon" states Kate Bosworth. "I love the variety of shades and products that Revlon offers. Their make-up is really fun to play with. I look forward to being a part of a well respected group of talented women."

Ms. Bosworth spent her youth traveling, and by age 14 had lived in California, Connecticut and Massachusetts. It was at that age that the young equestrian learned of a casting call for a movie about horses that Robert Redford was directing in 1998, entitled The Horse Whisperer. She won the role of the female lead's best friend and the chance to work with screen legend Redford. After a short break, she delved into several roles, including the feature films The Newcomers and Remember the Titans starring Denzel Washington in 2000. In 2002 she played a role in Roger Avery's drama Rules of Attraction based on the novel by Brett Easton Ellis.

Ms. Bosworth is a big supporter of animal rights organizations (among other charities), and is actively involved with Best Friends Animal Sanctuary, the world's largest no-kill animal shelter. She recently returned from Morocco with a dog that she rescued during her visit.

CONTACT: Revlon Press Contact: Catherine Fisher 212-527-5727