DOCSLIB.ORG

Public Consultation

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Public Consultation Service Review of BBC Online and BBC Red Button Analysis of Public Consultation By Helen Mather and Clare Luke Public Knowledge March 2013 Table of Contents 1. INTRODUCTION 3 2. SUMMARY OF KEY THEMES 5 3. RESPONSES TO CONSULTATION QUESTIONS IN DETAIL 8 4. PROFILE OF CONSULTATION RESPONDENTS 59 APPENDIX A – SUMMARY OF FREEFORM RESPONSES 62 2 BBC Trust Review of BBC Online and BBC Red Button March 2013 © Public Knowledge 1. INTRODUCTION 1.1 About the review The BBC Trust is the independent governing body of the BBC representing the interests of licence fee payers. The Trust’s role is to get the best out of the BBC for licence fee payers and to secure effective promotion of its public purposes. The Trust is required to represent the interests of licence fee payers, assess their views carefully and appropriately, and have regard to the competitive impact of the BBC’s activities on the wider market. It must also ensure that the BBC observes high standards of openness and transparency. Each of the BBC services has a ‘service licence’, which details its remit, outlining the overall format and particular characteristics the output of the service should embrace. The licence also indicates how the specific service should contribute to the overall delivery of the BBC’s public purposes. The BBC Trust is committed to reviewing each BBC service at least once during a five year cycle. This report will be considered as part of the review of BBC Online and BBC Red Button. The Trust has issued a service licence for BBC Online and BBC Red Button which sets out what the services are expected to achieve. BBC Red Button should provide continuous and constantly updated news, information, education and entertainment services for all digital TV audiences by offering interactive video, audio, pictures, text and applications. It should support and enhance some BBC TV programmes and provide a way of accessing BBC’s on- demand TV and radio content, as well as other material. BBC Online is made up of a wide range of content including news, sport, weather, TV, radio and learning resources (NB: BBC Knowledge and Learning are considered one product by BBC Online, however for the purposes of the consultation this has been treated as two products). BBC Online features programme clips; live and on-demand TV and radio; dedicated online only content and interactive apps. BBC Online should provide innovative and distinctive online content that supports and extends the BBC’s TV and radio services. It should also offer people greater choice and control over how they watch and listen to BBC programmes. It should be available and accessible to internet users at all times and be free to use. (CBBC and CBeebies websites are not included in this review of BBC Online. They will be looked at as part of a separate review of BBC Children’s Services.) 1.2 About the Public Consultation As part of any service review, the BBC Trust considers a range of different types of evidence including asking licence fee payers to respond to a number of specific questions about the services through an open public consultation. 3 BBC Trust Review of BBC Online and BBC Red Button March 2013 © Public Knowledge The consultation for this review was available for people to respond between 24th October 2012 and 23rd January 2013. In total 1,769 people responded: 1,375 using the online consultation form, 79 by downloading and emailing the consultation questions and 315 via a hard copy form. Some respondents chose to submit general comments via email or letter. These (25) are summarised separately in Appendix A. The responses to the public consultation were analysed by Public Knowledge, an independent research company, on behalf of the BBC Trust. This report summarises the key themes expressed by the public and provides an overview of the responses to the 16 sections of consultation questions: 5 for Red Button and 11 for Online. This report covers replies from individuals only; responses from stakeholders and organisations can be found separately on the BBC Trust website. The BBC Trust will consider a range of evidence, including the views summarised in this report, and will publish its conclusions on the Trust website (www.bbc.co.uk/bbctrust). 4 BBC Trust Review of BBC Online and BBC Red Button March 2013 © Public Knowledge 2. SUMMARY OF KEY THEMES Note: These views presented are of individuals who responded to the consultation and should not be considered necessarily representative of all licence fee payers. 2.1 BBC Red Button The BBC Red Button service is highly valued among those who regularly use the facility. Convenience of accessing information – the ability to access news and other information free at the point of delivery and at the press of a button from the convenience of the living room is especially appreciated by many. This is particularly apparent among those who do not have any access or who may have limited access to the internet such as older and lower income people. For regular users the ease of use and navigation is praised. Enhanced coverage of major live events – the opportunity to watch content from live events such as Wimbledon or Glastonbury that is not available elsewhere is valued by many respondents. For example, the chance to watch matches from other courts at Wimbledon other than those being shown on BBC Two, or performances from more niche music acts on smaller stages at Glastonbury are particularly emphasised as examples where the viewing experience is enhanced and seen to provide a unique offer. However, some aspects of the Red Button service are highlighted as needing some attention going forward in order to improve the offer. Some information not updated often enough – there are some content areas within Red Button which many feel are not updated as often as they should be in order to be of any real value. For example, latest sports scores can often be delayed with users needing to seek other sources to get updates. Local news and information is another area highlighted by many as not being updated regularly enough with some commenting it is neglected at weekends. Concerns over attention to detail and quality control – although there is a general consensus that the news stories are accurate, some concerns are raised over the presentation of the material. Errors in spelling, grammar and the accuracy of links to other information have been noted by many as often not meeting the high quality standards expected from the BBC. Reinstate the video offer – the recent reduction in the number of video components is raised as a concern by many, with a large proportion highlighting that this will negatively impact on the aspect they value most about the Red Button service: the additional and complementary content of major live events. In addition, the reduction in the video offer has 5 BBC Trust Review of BBC Online and BBC Red Button March 2013 © Public Knowledge impacted on the enjoyment of regular elements such as weather forecasts or news summaries. Improve the listings and promotion of the Red Button content – with regard to the enhanced broadcast material in particular, respondents suggest there needs to be greater publicity to raise awareness of the content. In addition, some frustrations are raised over inaccurate listings with promised content not being available. 2.2 BBC Online There is overwhelming support for the service offered by BBC Online including its support for broadcast content as well as the additional information provided in particular areas. Comprehensive and trusted coverage of news and sport – BBC Online is praised for its vast resource of information, in particular the coverage of news and sport. The BBC News pages are the first port of call for many as they trust it to provide accurate information about the main news and sport headlines. BBC Online is felt to provide relevant information about a range of subjects and issues and the availability of external links offers users the opportunity to explore further if necessary. BBC iPlayer valued for its ease of use and convenience – BBC iPlayer is highly commended by the majority of those who have used it. It is used for catching up on both TV and radio programmes and is felt to be of high quality and easy to use, especially compared to on demand services provided by other broadcasters. This service is also felt to offer good value for money for their licence fee by allowing them to watch missed programmes at their convenience. There are a few areas for improvement raised by respondents to the consultation. These have been grouped by those that are content-driven issues and those that relate to functionality. Content Increase range and depth of local coverage – although the BBC news and sport content provided online is broadly praised, this does not appear to extend to coverage of local issues. The local areas covered are felt to be too broad and not relevant or specific enough. Respondents feel that more should be made of journalists working on, or stories provided on, BBC Local Radio, in order to fill some of these gaps. In addition, links to relevant external sites such as local newspapers could offer a more local provision. 6 BBC Trust Review of BBC Online and BBC Red Button March 2013 © Public Knowledge Similarly, the coverage of local sports can be too limited for many respondents with too much emphasis on English Premiership football and insufficient coverage of lower leagues or non-league teams. Enhance coverage of minority sports – the BBC Online coverage of the Olympics is widely praised by respondents but many feel that the ongoing legacy is not being maintained as there is insufficient coverage of lower profile sports.
Load more

Recommended publications
  • Strictly Private and Confidential
    The BBC’s distribution arrangements for its UK public services A study examining whether the BBC’s distribution arrangements represent value for money By Mediatique on behalf of the BBC Trust November 2013 Mediatique Limited is a registered limited company in England and Wales. Company No. 4575079. VAT registration 927 5293 00 Contents 1. Overview of key findings and recommendations ........................................................................................ 4 Distribution expenditure measured against universality obligations and commercial benchmarks .................................... 4 Decision-making in relation to key principles and objectives: Governance and internal reporting lines ............................. 7 Fit for future purpose ........................................................................................................................................................... 8 Summary of key recommendations ................................................................................................................................... 10 2 Introduction .............................................................................................................................................. 11 The BBC’s current distribution footprint ............................................................................................................................ 12 Television ..........................................................................................................................................................................
    [Show full text]
  • FREEVIEW DTT Multiplexes (UK Inc NI) Incorporating Planned Local TV and Temporary HD Muxes
    As at 07 December 2020 FREEVIEW DTT Multiplexes (UK inc NI) incorporating planned Local TV and Temporary HD muxes 3PSB: Available from all transmitters (*primary and relay) 3 COM: From *80 primary transmitters only Temp HD - 25 Transmiters BBC A (PSB1) BBC A (PSB1) continued BBC B (PSB3) HD SDN (COM4) ARQIVA A (COM5) ARQIVA B (COM6) ARQIVA C (COM7) HD ARQIVA D (COM8) HD LCN LCN LCN LCN LCN LCN LCN 1 BBC ONE 65 TBN UK 12 QUEST 11 Sky Arts 22 Ideal World 64 Free Sports BBC RADIO: 1 BBC ONE NI Cambridge, Lincolnshire, 74 Shopping Quarter 13 E4 (Wales only) 17 Really 23 Dave ja vu 70 Quest Red+1 722 Merseyside, Oxford, 1 BBC ONE Scot Solent, Somerset, Surrey, 101 BBC 1 Scot HD 16 QVC 19 Dave 26 Yesterday 83 NOW XMAS Tyne Tees, WM 1 BBC ONE Wales 101 BBC 1 Wales HD 20 Drama 30 4Music 33 Sony Movies 86 More4+1 2 BBC TWO 101 BBC ONE HD 21 5 USA 35 Pick 36 QVC Beauty 88 TogetherTV+1 (00:00-21:00) 2 BBC TWO NI BBC RADIO: 101 BBC ONE NI HD 27 ITVBe 39 Quest Red 37 QVC Style 93 PBS America+1 726 BBC Solent Dorset 2 BBC TWO Wales BBC Stoke 102 BBC 2 Wales HD 28 ITV2 +1 42 Food Network 38 DMAX 96 Forces TV 7 BBC ALBA (Scot only) 102 BBC TWO HD 31 5 STAR 44 Gems TV 40 CBS Justice 106 BBC FOUR HD 9 BBC FOUR 102 BBC TWO NI HD 32 Paramount Network 46 Film4+1 43 HGTV 107 BBC NEWS HD Sony Movies Action 9 BBC SCOTLAND (Scot only) BBC RADIO: 103 ITV HD 41 47 Challenge 67 CBS Drama 111 QVC HD (exc Wales) 734 Essex, Northampton, CLOSED 24 BBC FOUR (Scot only) Sheffield, 103 ITV Wales HD 45 Channel 5+1 48 4Seven 71 Jewellery Maker 112 QVC Beauty HD 201 CBBC
    [Show full text]
  • ('Sky') to the BBC Trust Review of BBC Red Button and Online Services
    Response of British Sky Broadcasting Limited (‘Sky’) to the BBC Trust review of BBC Red Button and Online services 1. Introduction 1.1 BBC Trust service licence reviews are an important part of the overall regulatory framework for BBC services established by the BBC Framework Agreement, and are one of the ways in which the BBC Trust exercises independent oversight of the BBC’s activities. 1.2 The Framework Agreement requires that the Trust conduct reviews at least every five years and that there be public consultation. In this way, service reviews sit alongside Public Value Tests, conducted when new services are proposed or changes put forward to existing services, as the key opportunities for robust and detailed scrutiny of the BBC’s public services. 1.3 It is therefore incumbent on the Trust to consider, as part of its service reviews, the market impact of the relevant services and, particularly, the Trust’s duty to require the BBC “endeavour to minimise its negative competitive impacts on the wider market” under the competitive impact principle.1 If the Trust did not consider such impacts as part of the service review, then it is conceivable that such matters would only be considered on launch of the service, and never again, irrespective of changes in the service or the market context in which it operated. This cannot have been intended by Government in settling the Framework Agreement and requiring reviews every five years. 1.4 Sky’s interest in the BBC’s red button and online services arises principally from its role as the provider of a direct to home satellite television platform by which certain of the BBC’s services are made available to over 10 million homes.
    [Show full text]
  • Written Evidence Submitted by the BBC DCMS Select Committee Inquiry Into the Impact of Covid-19 on the DCMS Sectors
    Written evidence submitted by the BBC DCMS Select Committee Inquiry into the Impact of Covid-19 on the DCMS Sectors Executive Summary 1. Covid-19 has had a substantial impact on the BBC’s ability to produce programmes and services. Following advice from the WHO, public health organisations and the Government, the BBC closed the production of many programmes and services across its TV and radio output. The cancellation of key broadcasting events, ceasing of productions, and changes to schedules will continue to have an impact on what audiences see and hear across the BBC across the coming months. 2. Like other organisations continuing to operate during this crisis, the BBC has faced operational challenges. We’ve experienced reduced levels of staffing and the huge increase in demand for the BBC’s internal network as over 15,000 colleagues work from home. For those unable to work from home, safety is paramount and we’ve followed Government advice. 3. The BBC Board took the decision to delay changes to the over-75s licence fee from 1 June to 1 August during an unprecedented time. The decision is to be kept under review. 4. In response to Covid-19, the BBC took swift action at the start of the pandemic to repurpose our services and programmes for the benefit of all audiences ensuring we kept the nation informed, educated and entertained. 5. The BBC enhanced our core role to bring trusted news and information to audiences in the UK and around the world in a fast-moving situation, and to counter confusion and misinformation.
    [Show full text]
  • TV & Radio Channels Astra 2 UK Spot Beam
    UK SALES Tel: 0345 2600 621 SatFi Email: [email protected] Web: www.satfi.co.uk satellite fidelity Freesat FTA (Free-to-Air) TV & Radio Channels Astra 2 UK Spot Beam 4Music BBC Radio Foyle Film 4 UK +1 ITV Westcountry West 4Seven BBC Radio London Food Network UK ITV Westcountry West +1 5 Star BBC Radio Nan Gàidheal Food Network UK +1 ITV Westcountry West HD 5 Star +1 BBC Radio Scotland France 24 English ITV Yorkshire East 5 USA BBC Radio Ulster FreeSports ITV Yorkshire East +1 5 USA +1 BBC Radio Wales Gems TV ITV Yorkshire West ARY World +1 BBC Red Button 1 High Street TV 2 ITV Yorkshire West HD Babestation BBC Two England Home Kerrang! Babestation Blue BBC Two HD Horror Channel UK Kiss TV (UK) Babestation Daytime Xtra BBC Two Northern Ireland Horror Channel UK +1 Magic TV (UK) BBC 1Xtra BBC Two Scotland ITV 2 More 4 UK BBC 6 Music BBC Two Wales ITV 2 +1 More 4 UK +1 BBC Alba BBC World Service UK ITV 3 My 5 BBC Asian Network Box Hits ITV 3 +1 PBS America BBC Four (19-04) Box Upfront ITV 4 Pop BBC Four (19-04) HD CBBC (07-21) ITV 4 +1 Pop +1 BBC News CBBC (07-21) HD ITV Anglia East Pop Max BBC News HD CBeebies UK (06-19) ITV Anglia East +1 Pop Max +1 BBC One Cambridge CBeebies UK (06-19) HD ITV Anglia East HD Psychic Today BBC One Channel Islands CBS Action UK ITV Anglia West Quest BBC One East East CBS Drama UK ITV Be Quest Red BBC One East Midlands CBS Reality UK ITV Be +1 Really Ireland BBC One East Yorkshire & Lincolnshire CBS Reality UK +1 ITV Border England Really UK BBC One HD Channel 4 London ITV Border England HD S4C BBC One London
    [Show full text]
  • BBC Online and Red Button Service Licence
    BBC Online and Red Button Service Licence. Issued September 2013 BBC Online and Red Button This service licence describes the most important characteristics of BBC Online and BBC Red Button, including how it contributes to the BBC’s public purposes. Service Licences are the core of the BBC’s governance system. They aim to provide certainty for audiences and stakeholders about what each BBC service should provide. The Trust uses service licences as the basis for its performance assessment and as the basis for its consideration of any proposals for change to the UK public services from the BBC Executive. A service may not change in a way that breaches its service licence without Trust approval. The Trust presumes that any proposed change to a stated Key Characteristic of a licence will require it to undertake a Public Value Test. Should it decide not to carry out a Public Value Test before approving any such change, then it must publish its reasons in full. Part l: Key characteristics of the service 1. Remit The remit of BBC Online and Red Button (‘the Service’) is to promote the BBC’s public purposes, by providing innovative and distinctive online content and distinctive propositions and by supporting the BBC’s broadcast output. The Service should offer UK users greater choice and control over how they consume BBC content by providing live and a range of recent broadcast output on-demand. The Service should enable the BBC to develop a deeper relationship with licence fee payers and strengthen the BBC’s public accountability. The Service should, at all times, balance the potential for creating public value against the risk of negative market impact.
    [Show full text]
  • A Quantitative Analysis of Red Button Television Content in the UK
    Pushing the button: A quantitative analysis of red button television content in the UK Submitted in partial fulfilment of the Requirements of the Degree of Doctor of Philosophy. July 2014 Andrew Fox 1 Table of Contents Abstract p. 8 Chapter 1: Introduction 1.1 Introduction p. 10 1.2 Technohype p. 11 1.3 Internet Television p. 13 1.4 Television and Interactivity p. 14 1.5 Research Aims p. 17 1.6 Field Interviews p. 18 1.7 Thesis Structure p. 18 Chapter 2: Theoretical framework and literature review 2.1 Introduction p. 20 2.2 Has the sociological position of television changed? p. 20 2.2.1 ‘The Death of Television’ p. 21 2.2.2 Convergence p. 23 2.2.3 Uncertain future p. 26 2.3 Is interactive television happening and if so why? p. 29 2.3.1 Institutional attitudes p. 29 2.3.2 Regulatory policy p. 33 2.4 What does interactivity mean for television? p. 38 2.4.1 Participatory experience p. 39 2.4.2 Individualistic experience p. 43 2.5 What does interactivity mean for television content? p. 46 2.5.1 Enhanced content p. 46 2.5.2 Freedom of choice p. 48 2 2.6 What does interactive television mean for the audience? p. 50 2.6.1 A more questioning audience p. 51 2.6.2 An everyday experience? p. 52 2.6.3 Choice means responsibility p. 55 2.7 What does interactive television actually offer? p. 57 2.7.1 Defining ‘interactivity’ p. 58 2.7.2 Forms of interactive TV p.
    [Show full text]
  • The BBC's Distribution Arrangements for Its UK Public Services
    The BBC’s distribution arrangements for its UK Public Services A report by Mediatique presented to the BBC Trust Finance Committee November 2013 BRITISH BROADCASTING CORPORATION The BBC’s distribution arrangements for its UK Public Services A report by Mediatique presented to the BBC Trust Finance Committee November 2013 Presented to Parliament by the Secretary of State for Culture, Media and Sport by Command of Her Majesty February 2014 © BBC 2013 The text of this document may be reproduced free of charge in any format or medium providing that it is reproduced accurately and not in a misleading context. The material must be acknowledged as BBC copyright and the document title specified. Where third party material has been identified, permission from the respective copyright holder must be sought BBC Trust response to Mediatique’s value for money study: the BBC’s distribution arrangements for its UK Public Services Introduction The BBC exists to educate, inform and entertain through a broad range of high quality programmes and services on TV, Radio and Online. It is also tasked with distributing this content to audiences across the country in ways that are convenient to them. In 2012-13 the cost of these distribution arrangements was £233million or 6.5 percent of the licence fee. The BBC Trust exists to maximise the value audiences receive in return for the licence fee. To help it do this, the Trust commissioned Mediatique to carry out a value for money review of the BBC’s distribution arrangements in the UK. This is one of a number of value for money reports received by the Trust from various organisations, including the NAO, all of which help the Trust to identify ways to improve the way the BBC is run.
    [Show full text]
  • Proposals for the Launch of a New BBC Scotland TV Channel SUBMISSION to OFCOM
    Proposals for the launch of a new BBC Scotland TV channel SUBMISSION TO OFCOM November 2017 Proposals for the launch of a new BBC Scotland TV channel 1 Foreword 1 1.1 Why the BBC is developing a new channel for Scotland .................................................................... 1 1.2 The BBC’s proposals for a new channel for Scotland .......................................................................... 2 1.3 Regulatory approval – the public interest test ....................................................................................... 3 2 Introduction 5 3 Strategic context 8 3.1 Changing audience context .......................................................................................................................... 8 3.2 Changes in the political, social and cultural context ......................................................................... 10 3.3 Growing importance of the creative industries in Scotland............................................................. 11 4 The BBC’s proposals 14 4.1 The BBC’s initial proposals ........................................................................................................................ 14 4.2 Analysis undertaken to inform further development of the channel ........................................... 15 4.3 Final proposals for the new channel....................................................................................................... 28 4.4 Proposed changes to other BBC public services ................................................................................
    [Show full text]
  • BBC Annual Report and Accounts 2012
    PART 2 THE BBC EXECUTIVE’S REVIEW AND ASSESSMENT Drama Sherlock, starring Benedict Cumberbatch and Martin Freeman, returned for a second series in January 2012. CONTENTS AND SUBJECT INDEX Part 2 BBC Executive contents Managing the business Overview 2-28 Chief Operating Officer’s review 2-1 Director-General’s introduction 2-29 Working together 2-2 Understanding the BBC’s finances Governance 2-4 Performance by service 2-40 Executive Board 2-8 Television 2-42 Risks and opportunities 2-9 Radio 2-44 Governance report 2-10 News 2-47 Remuneration report 2-11 Future Media 2-52 Audit Committee report 2-12 Nations & Regions 2-55 Fair trading report Delivering our strategy Managing our finances 2-14 Distinctiveness and quality 2-58 Chief Financial Officer’s review 2-15 The best journalism in the world 2-59 Summary financial performance 2-16 Inspiring knowledge, music 2-60 Financial overview and culture 2-68 Collecting the licence fee 2-17 Ambitious drama and comedy 2-69 Looking forward with confidence 2-20 Outstanding children’s content 2-70 Auditor’s report 2-21 Content that brings the nation 2-71 Glossary and communities together 2-72 Contact us/More information 2-22 Value for money 2-23 Serving all audiences 2-26 Openness and transparency Subject Index Part 1 Part 2 Board remuneration 1-9/1-32 2-48 Commercial strategy 1-8 2-36 Complaints 1-3/1-19 2-55 Delivering Quality First 1-4/1-6 2-14 Digital switchover – 2-25 Distribution 1-17 2-25 Editorial priorities – 2-14 Editorial standards 1-3/1-18 2-38 Efficiency 1-6 2-59/2-61 Equality and diversity
    [Show full text]
  • Bbc/Equity Television Agreement
    BBC/EQUITY TELEVISION AGREEMENT 1st April 2019 (Version 10: updated 3rd March 2021) 1 CONTENTS PAGE CONTENTS PAGES 2 - 6 RECITALS AND INTRODUCTION 7 GENERAL TERMS 1. Scope, Enforceability and Application of Agreement 7 2. Definitions 7 3. Commencement, Duration and Termination 8 4. Equal Opportunities 8 5. Anti-Bullying and Harassment 8 6. BBC Child Protection Policy and Code of Conduct 8 7. Settlement of Disputes 9 8. Payment and VAT 9 9. Assignment 9 10. Alternative Arrangements or Amendments to this Agreement 10 11. Information for Equity’s Purposes 10 12. Casting Agreement 10 DEFINITIONS 11-18 PART ONE: TERMS THAT APPLY TO THE ENGAGEMENT OF ARTISTS EXCLUDING SINGERS, 19 WALK-ONS AND SUPPORTING ARTISTS A. TERMS THAT APPLY TO SPECIFIC CATEGORIES OF ARTISTS Section 1 – Actors exercising dramatic skills, puppeteers, dancers and skaters (solo or group) and solo singers appearing in at least one act of an opera or musical Introduction: methods of engagement 1.1 Minimum Fees for engagements or one week or more 20 1.1.1 Minimum Weekly Fee, Additional Work Day Payment & Work 20 Entitlement 20 1.1.2 Minimum Episode Fee, Additional Work Day Payments and Work 20 Entitlement 21 A. Specified Dates 21 B. Unspecified Dates 21 C. Sketch Shows 21 1.1.3 Eight weeks or more continuous engagement 21 1.1.4 Factual programmes: work entitlement – additional terms 21 1.1.5 Emergency Extensions to the Engagement Period (subject to the Artist’s availability) 22 1.2 Minimum Fees for Engagements of One Day 23 1.2.1 Minimum Engagement Fees, Work Entitlement and
    [Show full text]
  • BBC Trust Is the Governing Body of the BBC and It Is Our Responsibility to Get the Best out of the BBC for Licence Fee Payers
    Service review BBC Red Button November 2010 Getting the best out of the BBC for licence fee payers BBC Red Button service review Contents Contents 1 Introduction 1 Background 1 Scope & methodology 1 Summary of findings 4 Key findings and actions 4 Main Report 11 Current performance 11 BBC Red Button’s remit 11 BBC Red Button’s core strategic purposes and proposition 11 Service overview 12 Reach 15 Quality 25 Impact 31 Value for money 37 BBC Red Button’s future 45 BBC Red Button service review Introduction Background 1. The BBC Trust is the governing body of the BBC and it is our responsibility to get the best out of the BBC for licence fee payers. As part of this commitment, we carry out an in- depth review of each of the BBC’s services at least once every five years. In this report we review the BBC Red Button service. 2. BBC Red Button (known as BBCi until 2008) is the BBC’s interactive television service. It provides viewers with a range of video, audio, pictures, text and applications accessible through their digital televisions and it replaces Ceefax (the BBC’s analogue teletext service) as digital switchover takes place. 3. The Trust sets out what it expects from each of the BBC’s services in a published service licence. Our review had three main aims: first, to assess how well BBC Red Button is performing against the commitments set out in its service licence; second, to consider the service’s future direction; and, third, to determine whether amendments to the existing service licence are necessary.
    [Show full text]