Digital Entertainment Content Ecosystem

DECE, Digital Entertainment Content Ecosystem

• 2.0 is ubiquitous content availability through cloud services – More ways to acquire and use content – Seamless integration between digital and physical media (DVD,BD,DECE) • DECE was formed to develop the standards to enable Entertainment 2.0 • DECE was formed to fix the problems with current online offerings

• Industry group of global stakeholders formed to define a standard to: – Enable a new consumer experience for digital media with enhanced flexibility and accessibility – Establish a framework and deploy a back-end service that enables interoperability across multiple digital distribution services and devices • DECE intends to make online sell-through of film, TV and other digital content as ubiquitous and compatible as DVD

Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 4 What does DECE mean for Sony Pictures? • DECE is about ensuring the long term viability and success of video EST: – Increasing the value of the product to the customer through multi-device interoperability – Removing reasons for users to go to pirated content – Decreasing ecosystem costs for service providers through standards for back ends – Physical media is going to be around for a long time, but DECE gives us an effective way to add value to the Blu-ray offering with EST services Copyright 2009• E.g. Digital Entertainmentthe right Content to download Ecosystem LLC to DECE devices given with the Sony Confidential Slide 5 disc Participants (old list)

Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 6 Participants (July 2010) Adobe, Alcatel-Lucent, Ascent Media Group, Best Buy, Blueprint Digital, BT, Cable Labs, Catch Media, Cisco, Comcast, Cox Communications, Deluxe Digital, DivX, Dolby Laboratorie, DTS, Extend Media, Fox Entertainment Group, HP, Intel, Irdeto, LG, Liberty Global, Lionsgate, Lovefilm, Microsoft, MOD Systems, Motorola, Movie Labs, Nagravision, NBC Universal, Netflix, Neustar, Nokia, Panasonic, Paramount Pictures, Philips, Redbee, RIAA, Rovi, Roxio CinemaNow, Samsung Electronics, Saffron Digital, Secure Path, Sony, SwitchNAP, Tesco, Thomson, Toshiba, Verimatrix, VeriSign, Warner Bros. Entertainment, Widevine Technologies Inc. and Zoran • All sectors of the video value chain covered

Copyright• Many 2009 Digital EntertainmentEuropean Content Ecosystem companies LLC also very interested Sony Confidential Slide 7 The Problems with EST Today

• Silo services limit consumers into a single device platform and a single retailer for purchasing content. • Every additional service silo further fragments the market. • It is another format war, but with online services. • Content delivered from a single network service to a single device platform lowers the consumer’s perceived value of ecosystem

• Defined Standard with a choice of storefronts and devices – Approved format – Single usage model providing consistent experience

DECEDECE

• Defined Standard with a choice of storefronts and devices – Approved format – Single usage model providing consistent experience

DECEDECE

• Sharing within a family – all members of the family have access to all the family content (with parental control) • Content can be used on all the devices within the family (“domain usage”) • “Rights locker” stores user purchases online and allows re-download to new devices in the domain • Standard file format covering all approved DRMs, in HD, SD and portable profiles Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 11 SYSTEM OVERVIEW

Customer-facing storefront service Online Retailers Online Retailers Sells DECE content

LockerLocker Access Access Consumer-facing streaming service ServiceService Sells DECE content access service ProvidersProviders Content Content Licenses content to Retailers ProvidersProviders

DeviceDevice Makers Makers Manufacturer of compliant devices

DigitalDigital Provides content fulfillment services, ServiceService including DRM services for Retailers ProvidersProviders DECEDECE Manages DECE Locker Accounts/Domains CoordinatorCoordinator Facilitates cross-service and device compatibility

Content Coordinator Publisher Purchase records, purchase history checks, User checks Checks that Users Content and/or can have the stream content metadata

Digital Retailer LASP DECE Service Portal Provider Content purchases and requests for Streaming duplicate content Content, and content Device rights (in the correct DECE Account creation and (non-DECE) DRM format) Device management, adding devices to domain Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 14 Linking Retailers Accounts to DECE

Digital Library

• All content will have the same standard usage model. • All services will follow UI guidelines when providing interoperable features to simplify consumer experience. • All content will use a common file format compatible with all approved DRMs • All content will be available in all of the approved DRMs from all Retailers. • All content will be branded. • All services and devices will follow standard compliance rules. • All interactions between Retailers/DSP and Central Coordinator are standardized. Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 16 Service Perspective: Scalability

• A retail service in an open marketplace is not limited to a single device platform and can reach a mass market of devices • The supporting back end infrastructure is standardised, and so the cost of it should come down

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w i d e r Summary

• Enable a new experience for digital media with enhanced flexibility and accessibility

• Establish a framework and deploy a back-end service that enables interoperability across multiple digital distribution services and devices

• CES announcements • Users, Accounts, Domains, Devices • The DECE Roles in more detail • How does an existing content retailer become a DECE Retailer? • How can we make the ecosystem here DECE-compliant? • Next steps and actions

Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 20 CES announcements • Lots of new members, now nearly 50 • 5 DRMs approved: – Marlin – Microsoft Playready – OMA DRM V2 – Adobe Flash Access 2.0 (avail June 2010) – Widevine • One, interoperable file format for all DECE DRMs and services (the “Common File Format”) • Neustar (US-based networks services company) will take the Coordinator role Copyright 2009 Digital Entertainment Content Ecosystem LLC • Specs to be published in first half Slide 21 of 2010 Sony Confidential Users, Accounts, Domains, Devices (1)

• Central concept is the “DECE Account” • Set up by a lead User, who can authorise several other Users to join – They form the “User Group” for that Account – Designed for family sharing • Each Account has a “Domain” of up to 12 devices associated with that Account • Content bought for a particular Account is available to all Users and Devices associated with that Account Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 22 Users, Accounts, Domains, Devices • When any User in the Account(2) buys some DECE content: – a record of this (a “Rights Token” for it) is stored in the Account’s “Rights Locker” – Any other User in the Account is now also entitled to this content, for free – Retailer must support all 5 DRMs, in order to be able to fulfil this • DECE is initially for EST video content – EST includes download to own, but streaming also possible via a “Locker Access Service Provider” (LASP)

Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 23 Users, Accounts, Domains, Devices (3) • To buy DECE content from a DECE Retailer, a User will need: – a DECE Account – An account with the Retailer – The User’s Retail accounts are associated with his/her DECE Account • User and Account authentication is by e-mail address and password • The lead User and delegates can add and remove Users from the User Group and Devices from the Domain

DECE User

DECE User Group DECE Account Rights Locker

DECE Device DECE Domain Rights Token

Native DRM Domain Content

Copyright 2009 Digital Entertainment Content EcosystemDRM LLCClient Sony Confidential Slide 25 The DECE Architecture and Roles in more detail • Coordinator • Digital Service Provider (DSP) • Retailer • LASP (Locker Access Service Provider, streaming services) • DECE Portal • Content Publisher

Content Coordinator Publisher Purchase records, purchase history checks, User checks Checks that Users Content and/or can have the stream content metadata

• This is Sony Picture’s role! (is it?) … <bundle id> • Content and content metadata creation … and identification </film> • Packaging and encryption of content • Delivery of encrypted content, its metadata and encryption keys into ecosystem – Content and keys to DSPs – Metadata to Coordinator, Retailers, DSPs • Formats for this specified in the [DECE Publishing Specification] • Copyright 2009 Digital Entertainment Content Ecosystem LLC Content licenses toSony DECE Confidential Retailers (bi- Slide 28 lateral) Coordinator • User/Account creation and management – Coord. will have User names, e-mail addresses and passwords, and permission level for each User • Domain creation and management – Controlling which devices are in the Account’s Domain • Rights Locker – record of all the content in the Account • Keeps a record of all content that has been put into the DECE ecosystem by Content Publishers • Role has been awarded to Neustar (www.neustar.biz)</p><p>Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 29 DECE Portal • User interacts with the Coordinator via the DECE Portal and standard browser for: – Account and Domain creation – Account and Domain management – adding and removing Users and Devices – Viewing your content/Rights Locker • UE is defined by the “DECE UX Wireframes” (see over) • Subset of functions available to portable devices without a full browser • CopyrightRole 2009 is Digital separated Entertainment Content from Ecosystem that LLC of Coordinator Sony Confidential Slide 30 – Multiple Portals possible in time Draft DECE wireframe</p><p>Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 31 Retailer</p><p>• The customer-facing entity that sells content to Users • Must be able to sell content in all 5 approved DRMs • Must inform Coordinator of all User purchases • Can see all the DECE content User has bought but not who they bought it from • Example Retailers? Tesco, Arqiva, Filmflex, <a href="/tags/Amazon_(company)/" rel="tag">Amazon</a> Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 32 Digital Service Provider (DSP) • Issues content licenses (rights objects) for content owned by an Account – As evidenced by Rights Tokens held by the Account • Issues encrypted content in common file format – Content received from Content Publishers (How this happens is not specified) • Manages Domain details for each native DRM used by an Account – So can generate licenses in the appropriate DRM for Devices in that Account • DSPs do not have to support all 5 approved DRMs – but might be good if they did • Example DSPs? Saffron, Ioko, Arqiva, who else? • Example DSP technology providers? Safenet, Copyright 2009 Digital Entertainment Content Ecosystem LLC Verimatrix, who else?Sony Confidential Slide 33 LASP (Locker Access Service Provider) • Content in an Account’s Rights Locker can be streamed to ANY device, via a LASP • Examples: – Existing VOD providers could act as LASPs – Existing DVD retailer could also offer stream of film/programme • Dynamic LASP – Streams content to any device (e.g. hotel TV, so User must authenticate the session • Linked LASP Copyright– 2009 Digital Entertainment Content Ecosystem LLC Certain devices (e.g.Sony household Confidential STB) are Slide 34 linked to the Account, so no user authorisation required Content and file formats • 3 profiles are defined for content – High Definition (HD) – Standard Definition (SD) – Portable (PD) • If a device supports HD content, it must also support SD and PD (and SD must support PD) – But not vice-versa • Profiles define the resolution, frame rate, Megabits/s • File format defines the file layout, metadata, encryption type – So that all DECE Devices can process all DECE content (if in the right profile) • File format is suitable for streaming, progressive download, and adaptive streaming (where you change the bitrate to accodate changes in the bandwidth to the user – “smooth streaming”) • File format is based on the “ISO MPEG format” used by Copyrightmany 2009 Digital existing Entertainment DRMs Content Ecosystem (Microsoft, LLC OMA DRM V2) Sony Confidential Slide 35 DECE use cases and usage rules</p><p>• Accounts can have up to 6 Users and up to 12 Devices • DECE has defined a wide range of use cases – Small number of Phase 0 use cases (e.g. EST to a Device in the Account, Account creation/deletion/management) which must be supported at launch – Larger number of Phase 1/2 use cases (e.g. add Device to Account via Superdistribution) for later support Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 36 How does an existing content retailer become a DECE Retailer? (1) • Must support the mandatory DECE Retailer use cases and follow the DECE usage rules • Must follow the DECE UI guidelines • Must inform Coordinator when user purchases content – So Coordinator can add a Rights Token for the content to the Account’s Rights Locker – Also have to do this for update or deletion of content rights • Must be able to sell content in all 5 DECE approved DRMs • Must offer the User re-download to other Users/Devices in the Account</p><p>Copyright– But 2009 only Digital for Entertainment content Content purchased Ecosystem LLCfrom that Retailer – Retailer can charge forSony this Confidential re-download Slide 37 How does an existing content retailer become a DECE Retailer? (2)</p><p><film> • Must use the DECE metadata and ids for <title>… <bundle id> identifying content … • Must support DECE protocols for </film> communicating with some of the other DECE entities • Must be able to communicate with Coordinator on behalf of User – E.g. to check/fetch User’s Rights Locker – Is done to minimise the effort for Users • Must check with Coordinator (if taking the role of LASP, stream provider) that User is entitled to stream their content</p><p>• CopyrightMust 2009 facilitate Digital Entertainment User Content Ecosystemto burn LLC a DVD? Sony Confidential Slide 38 How can we make the ecosystem here DECE-compliant? • Need to show the benefits of being DECE compliant – Greater content value via interoperability, consistency of user capabilities and greater ease • Need to get prospective Retailers on board and proactive: – So they start asking the downstream ecosystem (technology and platform providers technology and platform providers) – So they tell us the effort involved and whether DECE specs are complete • Need to inform technology and platform providers about what they need to do – So they can asses the effort and talk intelligently to their customers – So they can tell us if the DECE specs are complete Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 39 Your contact for DECE • Tim Wright, in the Digital Policy group based in LA • Reporting to Mitch Singer • Role – Covering content protection aspects of all contracts and technology reviews outside of US – DECE promotion and other standards work – Longer term projects related to content protection within Sony United • Contact: tim_wright@spe.sony.com; +44 207 533 1311; +44 7715 611843 • Background: security and DRM roles in Motorola and Vodafone</p><p>Copyright 2009 Digital Entertainment Content Ecosystem LLC Sony Confidential Slide 40</p> </div> </article> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.6.1/jquery.min.js" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script> var docId = 'e2a03dc789bdb8f6310e13d21eddb8da'; var endPage = 1; var totalPage = 40; var pfLoading = false; window.addEventListener('scroll', function () { if (pfLoading) return; var $now = $('.article-imgview .pf').eq(endPage - 1); if (document.documentElement.scrollTop + $(window).height() > $now.offset().top) { pfLoading = true; endPage++; if (endPage > totalPage) return; var imgEle = new Image(); var imgsrc = "//data.docslib.org/img/e2a03dc789bdb8f6310e13d21eddb8da-" + endPage + (endPage > 3 ? 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