Geodirectory Server Platform Internet Location Intelligence

Quova Datasheet

Internet Geolocation Applications GeoDirectory Server Platform Marketing Why Location Matters • Ad Serving (Geotargeting) Serve local promotions, drive In the physical world, virtually every major business decision and process is in-store traffic affected by geographic considerations. What is the local language and currency? Deliver relevant sponsored links Where is the transaction occurring and does this fit the prior patterns of behavior? • Web Content Localization What geographically-based regulations apply? Is this product or broadcast Serve pages with regionalized currency licensed in this geography? The same is true on the Internet, once considered and language a borderless medium. • Web Analytics Knowing where and how your Web visitors are accessing your Web site allows Analyze demographics, traffic, promotion your company to make real-time decisions that can help prevent fraud, comply performance with regulations, deliver digital content more effectively, raise the level of your Fraud Prevention strategic marketing, and provide protection from online attack. • e-Retail Quova Can Tell You Where Your Web Visitors are Located Prevent transaction fraud, reduce manual reviews and chargebacks Quova can deliver the geographic location and network characteristics associated • Credit Card Applications with every routable IP address on the Internet directly to your Web applications. Detect identity theft Quova can locate most Web visitors regardless of “how” they are accessing the • Customer Authentication Internet—even those attempting to hide their identity behind a proxy server or Multi-layer authentication method connecting to the Internet through a WiFi or Mobile device. Compliance • Regulatory Compliance Internet Location Intelligence Comply with OFAC, Basel II and The IP Geolocation—The Evolution PATRIOT Act • Online Gambling Launched in 2000, Quova’s initial generation of IP geolocation data services Block bettors from restricted countries provided customers with the geographic location of the millions of IP • Digital Rights Management Distribute addresses assigned and allocated on the Internet. After hundreds of customer digital content within territory boundaries implementations and further research, Quova determined that simply looking at the geographic location of an IP address was not always enough information Security to accurately determine the location of a Web visitor. • Review domains and traffic patterns, investigative work • Prevent and detect intrusions of corporate Quova Internet Location Intelligence Tackles the Complexity networks 3rd Generation - Internet Location Intelligence How Customers Are Using IP Geolocation 2nd Generation - IP Intelligence Active Logic 1st Generation - IP Geolocation Network Characteristics Proxy Locator MARKETING FRAUD PREVENTION •Continent •ASN •Proxy Type Targeted Ad Serving eRetail Order Validation •Country + CF • Carrier Organization • Local Search Credit Card Application Proxy CF •Region • Domain (second.top) Content Localization Bank Customer Authentication •Proxy IP • • Web Analytics State/Province + CF AOL Flag Intelligence •DMA / MSA • Routing Type •End Device IP •City + CF • Connection Type Intelligence COMPLIANCE SECURITY •Postal Code • Connection Speed •Phone # Prefix Navizon Wireless Locator Regulatory Compliance Network Traffic Analysis Anonymizer – e.g. Basel II, OFAC, The PATRIOT Forensics •Time Zone Act, FFIEC, pharmaceutical •Lat / Long • •Status Licensing Compliance Latitude / Longitude •Country / State – UIGEA – Online Gaming – DRM/TRM •City

1 GeoDirectory Server Platform

Quova Datasheet

Location-Aware Business Processes GeoDirectory Server The GeoDirectory Server is locally Deny access COMPLIANCE installed at the customer site and automatically retrieves and processes NO User Any location weekly updates, ensuring non-stop Provide User enters billing, Meets access restrictions? localized shops & shipping, and criteria? operations on the very latest data. content checks out payment NO information YES When real-time information is required, User a rules engine drives the activation of accesses Allow SECURITY LOCALIZATION customer real-time locators. Web site to change order GeoPoint Database FRAUD The core intelligence of the system PASS is the GeoPoint Database, the FORENSICS & ANALYTICS most accurate and comprehensive Update Analyze source of location information marketing Process plan and risk traffic Manual Automated patterns and transaction management risk review risk review for IP addresses. It is the central major events predictors PASS REFER FAIL FAIL repository for all of the Internet geolocation data gathered by Quova Reject Reject transaction transaction and contains up to 30 valuable geographic and network attributes for approaching 2 billion routable and addressable IP addresses. IP Intelligence (2005–2007) deploy the most effective technique Quova introduced the concept of to locate that device, whether it Real-Time Locators is IP geolocation or another real- IP Intelligence in which additional In situations in which the IP address time locating technique. These network characteristics such as may not provide sufficient granularity new techniques include alternative connection type, (DSL, Dial-up), to pinpoint the Web visitor’s location, location tools for situations in which routing type (international proxy, the GeoDirectory Server platform the IP address may not provide mobile gateway, anonymizing proxy) supports real-time locating of users sufficient granularity to pinpoint the and domain information (.com, .edu) via technologies such as WiFi, cellular Web visitor’s location. associated with the IP addresses and GPS. This information can were incorporated. The identification and labeling of proxies and gateways IP Intelligence Adds Network Connection Characteristics began to clearly define the next generation location detection system. Customer Datacenter Public Networks Internet Location Customer Intelligence (2007) Web Satellite Now Quova has introduced the Application concept of Internet Location 71.116.92.195 Intelligence where real-time locators IP Address Internet gather additional information to 71.116.92.195 DSL supplement the IP Intelligence data. Location = GeoDirectory Server 6.0—Quova’s Connection Type = Corp. POP Mobile Internet Location Intelligence Routing Type = Gateway WAP Gateway platform is—a Java-based application Domain = VPN that tells Quova customers Etc. the geographical location and Cell Dial-up network connection data for each Tower IP address accessing their Web site. GeoDirectory Server 6.0 can Anonymizing instantly identify the type of Internet Proxy connection a Web visitor is using and WiFi Smart Phone

2 GeoDirectory Server Platform

Quova Datasheet significantly enhance the decision Demographic Identifiers Data Accuracy tools that a customer’s automated (U.S. only) Quova is so confident about the online system can use to determine Quova provides demographic accuracy of our data that we annually whether they will allow, block or identifiers for ranges of IP addresses submit our technology and process challenge a Web transaction. within the U.S. including DMA codes for external auditing. Quova’s patented Proxy Locator (Nielsen Designated Market Areas). Internet geolocation technology and its processes for mapping IP addresses The Proxy Locator determines if a Network Context are audited by Pricewaterhouse Web visitor is accessing a customer’s Quova provides network connection Coopers (PwC), an internationally Web site through a proxy server, information, including connection recognized third-party authority. PwC which can be an indicator of potential type and speed, IP routing type, attests specifically to the efficacy of fraud. The Proxy Locator enables an indicator of the user’s proximity Quova’s method for evaluating data Quova, in many cases, to see past to the IP address’s location, and a quality and the value of Quova’s the proxy server and locate the flag to identify AOL users. Quova Global Data Collection Network and originating Internet connection. also provides the best available human research and analysis. information about the ownership Navizon Wireless Locator In audited tests using large, of each IP address, including the independent third-party data sets of The Navizon Wireless Locator is a Autonomous System Number (ASN), actual web users, Quova’s country- permission-based application that carrier name, top-level domain (TLD), accuracy was measured at 99% can identify the location, down to second level domain (SLD). a city block level, of Web visitors and its U.S. state-level accuracy was accessing the Internet from WiFi Confidence Factors measured at 96%. enabled devices. For geographic information, Quova GeoPoint Data Editions The Navizon software, licensed includes a set of confidence factors through Mexens, is a wireless that indicate the reliability of the GeoPoint data sets can be purchased positioning system that does not geographic location of that IP in three editions (Gold, Silver and require a GPS to provide its location address. Bronze), allowing customers to based services. Instead it triangulates leverage just those pieces of data signals broadcasted from WiFi access How Quova Collects Data that are essential to meeting their points and cellular towers using the Quova’s world class Global Data specific geolocation needs. Each common technology standards. The Collection Network is comprised of Edition is priced on a subscription application uses a dynamic database distributed high-end data collection model and customers pay an annual built using the continuous wireless servers that continually monitors fee based on the type and volume pings emitted by WiFi transmitters changes in the Internet infrastructure of use. Subscriptions are available to accurately calculate the position and add data about those changes to directly through Quova and indirectly of a mobile device by measuring the GeoPoint Database. through authorized resellers and signal strength and applying partners. proprietary algorithms. Quova also employs a staff of expert Quova clients also have the option Network Geography Analysts, who to receive GeoPoint Data Files GeoPoint Data Elements offer unrivalled human expertise in rather than deploy the GeoDirectory network analysis. Using the extensive Ranges of IP Addresses (net blocks) Server. GeoPoint Data Files are flat data from the Data Collection text files, accommodating clients Quova tracks and maps almost 2 Network, analysts located in U.S., who prefer to access data from billion routable IP addresses on Europe, and Asia investigate difficult- relational tables and/or currently the Internet by ranges or blocks to-map networks and new areas access other key application data in of IP addresses (net blocks). The of the Internet, leaving virtually no this manner. However, the Data File geographic information Quova stone unturned and verifying the does not support the GeoDirectory provides for each net block includes accuracy of all data. Server Locators, and without the continent, country, region (U.S. and automatic updates provided by major markets), time zone, state, city, the Quova GeoDirectory Server, postal code, latitude/longitude, and static data files by their very nature phone prefix (U.S. and Canada only). will require more maintenance and manual intervention.

3 GeoDirectory Server Platform

Quova Datasheet

Client Solutions and Services This is where business meets GeoDirectory Server technology. The Internet Thousands of online businesses rely Specifications infrastructure experts within the on Quova to determine the location Quova Client Solutions and Services Supported Platforms/Operating of their Web visitors. Whether team understand how best to apply Systems you’re looking to build automated Quova’s Internet geolocation data • Red Hat Enterprise Linux 3 and 4 procedures to detect and prevent to address the specific needs of any • Solaris 8, 9, and 10 fraudulent activity or to drill down business. We offer services ranging • Windows Server 2003 on your web traffic demographics from basic telephone support to • Windows XP Professional to hone your marketing efforts, the dedicated onsite consultants who • Client API Language Support Quova Client Solutions and Services can manage an entire project. team will ensure your success. - Java Services - C / C++ - Web service (SOAP) •Requirements Review/Analysis - .NET •Audits - Perl •Consulting •Forensics •Training

GeoPoint Data Elements/Editions

Geography Network Context Gold Gold Silver Bronze Silver Location Identifiers Bronze Network Connection Continent Connection Type Country Connection Speed Region (US and major markets) IP Routing Type Time Zone AOL Flag State Owner of the IP Address City ASN—Autonomous System Number Postal Code Carrier Longitude Second Level Domain Latitude Top Level Domain Phone Prefix Registering Organization* Demographic Identifiers DMA (Nielsen, US only) Anonymizers By Individual IP Address Confidence Factors Status Location/Identifiers Country_CF State_CF City_CF *Only available to data file customers