CHISWICK CURVE SITE CONTEXT Development Context the Golden Mile: the Beginning
CHISWICK CURVE SITE CONTEXT Development Context The Golden Mile: The Beginning • 4 kilometre stretch along the A4/Great West Road • Funded by National & Local Government to stimulate the economy and Application Site reduce high levels of unemployment after WWI • Attracted large companies including Beechams, Gillette,and Firestone to construct their iconic Art Deco buildings along the corridor Great West Wallis House Quarter (Beechams) Sky Firestone Factory Gillette Corner & Sky Campus Gillette Factory Glaxo-Smith Kline Wallis House, originally designed by Wallis, Gilbert and Partners The Firestone Factory, by Wallis, Gilbert and Partners The Gillette Factory, by Sir Banister Flight Fletcher Development Context The Golden Mile: Present Day • Continues to be a corridor of employment opportunity • Connections to Central London and Heathrow Airport has attracted large multi-national companies such as Glaxo-Smith Kline, Sky, and Mercedes. • Creates a sequence of tall buildings along the Golden Mile M4 3 4 8 7 M4 6 2 5 M4 M4 9 10 A4 1 A4 Planning history Previous proposals have recognised the landmark development potential of this site. The current proposal offers a scheme which can realise this potential through an innovative, mixed use landmark building. The Pinnacle - 2000 This 30 storey (120m tall) office building was submitted for planning in 1998. The London Borough of Hounslow resolved to grant consent in 2000. 1. Gillette Factory 2. Great West Quarter 3. Audi 4. Mercedes-Benz 5. Wallis House 6. Worley Parson 7. EMC 8. Vantage West 9. Citadel 10. Ark Building The Pinnacle The Citadel The Citadel - 2002 The site benefits from an extant outline planning permission granted in September 2002 for a 13 storey (59 metre tall) building, known as The Citadel, comprising 19,750 square metres of office floorspace with basement car parking (140 spaces), with the reserved landscaping details approved in June 2006.
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