REPORT ON SAMSUNG GALAXY S4 Research time: 8 th - 15 th April 2013 Based on Nusaresearch’s panelist
Report date: 26 th April 2013 Creator: Nusaresearch team A. Executive summary
[1] Awareness of Smartphone brands Upon 10 people being asked, there is more than 8 knowing about Blackberry . The next smartphone is Samsung , account for 80.1%. Samsung is on the top place for the most known smart phone for Male, and Blackberry for Female. [2] Smartphone brands current used Blackberry holds the top spot of the current used smart phone , account for 58.2%, follows by Samsung and Nokia at the second and the third spot. Both genders choose Blackberry as their current owned smart phone brand, followed by Samsung and Nokia. [3] New release Smartphone The level of awareness of the Samsung Galaxy S4 account for 100% of the respondents, followed by Iphone 5S. Both genders acknowledged of the upcoming Samsung Galaxy S4. [4] Plan to buy Samsung Galaxy S4 As much as 50.4% of the respondents admit the possibility of buying Samsung Galaxy S4. According to gender, as much as 52.5% for Female and 45.5% for Male show the possibility of buying Samsung Galaxy S4. [5] Information source about Samsung Galaxy S4 As much as 68% of the respondents know Samsung Galaxy S4 from the Internet, followed by social media and magazine as the top three information source about Samsung Galaxy S4. Both genders consider the Internet is their main source of information about Samsung Galaxy S4, and social media as the second information source. For the third information source, magazines for the Male respondent and friend/family for the Female respondents. B. Research information
Research method : Quantitative Research - Online
Timing : 8 th – 15 th April 2013
Sample size : 256
Research area : Nationwide
Target : Have financial strength to buy gadgets
Research objectives : Awareness of the upcoming smart phone
Sampling method : Convenience sampling C. Research findings 1. Awareness of smartphone brands Blackberry is mostly well-known, account for 83.2%
Upon 10 people being asked, there is more than 8 knowing about Blackberry . The next smartphone is Samsung , account for 80.1%.
Unit: % [Figure 1.1] Awareness of smartphone brands
Blackberry 83.2 Samsung 80.1 Nokia 60.2 Apple 60.2 Sony 49.6 LG 40.6 HTC 40.2 Cross 28.1 Acer 27.3 Mito 25.4 Huawei 23.4 Asus 20.7 IMO 18.4 Panasonic 8.2 Others 4.3
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Q. What smart phone brands do you know? [SA] Based n=256 1. Awareness of smartphone brands
[Figure 1.2] Awareness of smartphone brands – By Gender
Unit: % Male (n=179) Female (n=77)
Samsung 81.6 Blackberry 93.5 Blackberry 78.8 Samsung 76.6 Nokia 63.1 Apple 59.7 Apple 60.3 Nokia 53.2 Sony 53.6 Sony 40.3 LG 43.0 HTC 36.4 HTC 41.9 LG 35.1 Cross 31.8 Acer 22.1 Acer 29.6 Mito 20.8 Mito 27.4 Cross 19.5 Huawei 25.7 Huawei 18.2 Asus 22.3 Asus 16.9 IMO 21.2 IMO 11.7 Panasonic 6.7 Panasonic 11.7 Others 5.0 Others 2.6
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
Q. What smart phone brands do you know? [SA] Based n=256 Q. What is your gender? [SA] Based n=256 1. Awareness of smartphone brands
[Figure 1.3] Awareness of smartphone brands – By Age
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Black Samsu Huaw Panas Apple Nokia Sony LG HTC Cross Acer Mito Asus IMO Others berry ng ei onic Under 20 years old (n=12) 58.3 83.3 58.3 58.3 58.3 50.0 41.7 16.7 16.7 8.3 25.0 16.7 16.7 16.7 8.3 20 - 29 years old (n=113) 83.2 79.6 56.6 61.1 51.3 35.4 36.3 26.5 23.9 21.2 19.5 18.6 18.6 7.1 4.4 30 - 39 years old (n=99) 85.9 78.8 63.6 59.6 44.4 39.4 40.4 26.3 29.3 27.3 22.2 20.2 15.2 6.1 4.0 40 years old and above (n=32) 84.4 84.4 62.5 59.4 56.3 59.4 53.1 43.8 37.5 40.6 40.6 31.3 28.1 15.6 3.1
Q. What smart phone brands do you know? [SA] Based n=256 Q. How old are you? [SA] Based n=256 1. Awareness of smartphone brands
[Figure 1.4] Awareness of smartphone brands – By MHI
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Black Sams Huaw Panas Other Apple Nokia Sony LG HTC Cross Acer Mito Asus IMO berry ung ei onic s Under 5,000,000 Rp (n=126) 73.8 76.2 55.6 57.9 46.0 37.3 37.3 30.2 29.4 28.6 19.8 19.8 21.4 8.7 4.0 5,000,000 - 10,000,000 Rp (n=67) 95.5 86.6 67.2 67.2 55.2 46.3 44.8 31.3 34.3 32.8 34.3 26.9 20.9 9.0 7.5 10,000,001 - 15,000,000 Rp (n=23) 87.0 78.3 56.5 60.9 47.8 39.1 34.8 21.7 26.1 13.0 13.0 26.1 13.0 8.7 4.3 Over 15,000,000 Rp (n=40) 90.0 82.5 65.0 55.0 52.5 42.5 45.0 20.0 10.0 10.0 22.5 10.0 7.5 5.0 0.0
Q. What smart phone brands do you know? [SA] Based n=256 Q. How much is your monthly household income? [SA] Based n=256 2. Smartphone brands currently used Most current use brand is Blackberry
Blackberry holds the top spot on the current used smart phone rank account for 58.2%, follows by Samsung and Nokia at the second and third spot.
Unit: % [Figure 2.1] Smartphone brands currently used
Blackberry 58.2 Samsung 46.1 Nokia 24.2 Sony 12.9 Apple 9.0 Cross 5.5 LG 5.1 Acer 3.9 Mito 2.7 HTC 2.7 IMO 2.0 Asus 1.6 Huawei 0.8 Panasonic 0.4 Others 3.5
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Q. What is the brand(s) of smart phone do you use? [MA] Based n=256 2. Smartphone brands currently used
[Figure 2.2] Smartphone brands currently used – By Gender
Unit: % Male (n=179) Female (n=77)
Blackberry 53.1 Samsung 48.6 Blackberry 70.1 Nokia 28.5 Samsung 40.3 Sony 14.0 Nokia 14.3 Apple 8.4 Sony 10.4 Apple 10.4 Cross 5.6 Cross 5.2 LG 5.0 LG 5.2 Acer 4.5 HTC 5.2 Mito 2.2 Mito 3.9 IMO 1.7 IMO 2.6 Asus 1.7 Acer 2.6 HTC 1.7 Asus 1.3 Panasonic 0.6 Huawei 1.3 Huawei 0.6 Panasonic 0.0 Others 4.5 Others 1.3
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
Q. What is the brand(s) of smart phone do you use? [MA] Based n=256 Q. What is your gender? [SA] Based n=256 2. Smartphone brands currently used
[Figure 2.3] Smartphone brands currently used– By Age
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Black Samsu Huaw Panas Nokia Sony Apple Cross LG Acer HTC Mito IMO Asus Others berry ng ei onic Under 20 years old (n=12) 16.7 41.7 41.7 25.0 8.3 0.0 8.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20 - 29 years old (n=113) 55.8 38.1 28.3 15.0 9.7 6.2 3.5 3.5 3.5 0.9 3.5 0.0 0.0 0.9 3.5 30 - 39 years old (n=99) 65.7 49.5 20.2 10.1 9.1 5.1 6.1 5.1 1.0 3.0 0.0 2.0 1.0 0.0 4.0 40 years old and above (n=32) 59.4 65.6 15.6 9.4 6.3 6.3 6.3 3.1 6.3 9.4 3.1 6.3 3.1 0.0 3.1
Q. What is the brand(s) of smart phone do you use? [MA] Based n=256 Q. How old are you? [SA] Based n=256 2. Smartphone brands currently used
[Figure 2.4] Smartphone brands currently used– By MHI
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Black Sams Huaw Panas Other Nokia Sony Apple Cross LG Acer HTC Mito IMO Asus berry ung ei onic s Under 5,000,000 Rp (n=126) 46.8 38.1 27.0 12.7 7.1 8.7 7.9 4.0 1.6 2.4 3.2 1.6 0.8 0.8 4.0 5,000,000 - 10,000,000 Rp (n=67) 59.7 56.7 26.9 10.4 7.5 4.5 4.5 3.0 3.0 4.5 0.0 1.5 0.0 0.0 1.5 10,000,001 - 15,000,000 Rp (n=23) 69.6 34.8 21.7 8.7 8.7 0.0 0.0 4.3 8.7 0.0 0.0 0.0 4.3 0.0 0.0 Over 15,000,000 Rp (n=40) 85.0 60.0 12.5 20.0 17.5 0.0 0.0 5.0 2.5 2.5 2.5 2.5 0.0 0.0 7.5
Q. What is the brand(s) of smart phone do you use? [MA] Based n=256 Q. How much is your monthly household income? [SA] Based n=256 3. New release smartphone 100% respondents were aware of Samsung Galaxy S4
The level of awareness of the Samsung Galaxy S4 account for 100% of the respondents, followed by Iphone 5S
Unit: % [Figure 3] New release smartphone
Samsung Galaxy S4 100.0 Iphone 5S 64.1 Blackberry 58.2 Samsung 46.1 Sony Xperia Z 43.4 Nokia 24.2 Lenovo Ideaphone P770 15.6 Noki 808 Pureview 15.2 LG Optimus G 14.1 Sony 12.9 HTC Butterfly 11.3 Asus Padfone 2 7.8 Huawei Ascend D Quad 4.7 Panasonic Eluga 2.3 I don ’t know 0.0
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Q. What is the latest upcoming smartphone that you know? [MA] Based n=256 3. New release smartphone
[Figure 3] New release smartphone – By Gender
Unit: % Male (n=179) Female (n=77)
Samsung Galaxy S4 100.0 Samsung Galaxy S4 100.0
Iphone 5S 65.4 Iphone 5S 61.0
Sony Xperia Z 45.8 Sony Xperia Z 37.7
Lenovo Ideaphone P770 16.2 Noki 808 Pureview 16.9
Noki 808 Pureview 14.5 LG Optimus G 14.3
LG Optimus G 14.0 Lenovo Ideaphone P770 14.3
HTC Butterfly 13.4 HTC Butterfly 6.5
Asus Padfone 2 9.5 Asus Padfone 2 3.9
Huawei Ascend D Quad 5.0 Huawei Ascend D Quad 3.9
Panasonic Eluga 2.8 Panasonic Eluga 1.3
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
Q. What is the latest upcoming smartphone that you know? [MA] Based n=256 Q. What is your gender? [SA] Based n=256 3. New release smartphone
[Figure 2.3] New release smartphone – By Age
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Samsung Lenovo LG Asus Huawei Iphone Sony Noki 808 HTC Panasoni I don’t Galaxy Ideaphon Optimus Padfone Ascend 5S Xperia Z Pureview Butterfly c Eluga know S4 e P770 G 2 D Quad Under 20 years old (n=12) 100.0 75.0 58.3 8.3 16.7 8.3 0.0 16.7 8.3 0.0 0.0 20 - 29 years old (n=113) 100.0 67.3 46.0 15.9 16.8 14.2 10.6 8.8 4.4 1.8 0.0 30 - 39 years old (n=99) 100.0 57.6 39.4 16.2 14.1 13.1 12.1 5.1 4.0 3.0 0.0 40 years old and above (n=32) 100.0 68.8 40.6 15.6 12.5 18.8 15.6 9.4 6.3 3.1 0.0
Q. What is the latest upcoming smartphone that you know? [MA] Based n=256 Q. How old are you? [SA] Based n=256 3. New release smartphone
[Figure 2.4] New release smartphone – By MHI
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Samsun Noki Lenovo LG Asus Huawei g Iphone Sony 808 HTC Panasoni I don’t Ideapho Optimus Padfone Ascend Galaxy 5S Xperia Z Purevie Butterfly c Eluga know ne P770 G 2 D Quad S4 w Under 5,000,000 Rp (n=126) 100.0 65.1 47.6 15.1 14.3 13.5 10.3 6.3 4.0 1.6 0.0 5,000,000 - 10,000,000 Rp (n=67) 100.0 67.2 43.3 20.9 20.9 19.4 11.9 11.9 6.0 4.5 0.0 10,000,001 - 15,000,000 Rp (n=23) 100.0 56.5 34.8 21.7 13.0 13.0 17.4 8.7 8.7 0.0 0.0 Over 15,000,000 Rp (n=40) 100.0 60.0 35.0 5.0 10.0 7.5 10.0 5.0 2.5 2.5 0.0
Q. What is the latest upcoming smartphone that you know? [MA] Based n=256 Q. How much is your monthly household income? [SA] Based n=256 4. Plan to buy Samsung Galaxy S4 More than 50% respondents plan to buy Samsung Galaxy S4
Upon 10 people were asked, there were more than 5 persons intending to buy Samsung Galaxy S4 in the future. In particular, there is 7.4% respondents who are quite sure about their intention.
Unit: % [Figure 4.1] Plan to buy Samsung Galaxy S4
Definitely I will buy 7.4
Maybe I will buy 50.4
Neutral 25.8
Maybe I will not buy 13.3
Definitely I will not buy 3.1
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Q. Do you plan to buy the Samsung Galaxy S4? [SA] Based n=256 4. Plan to buy Samsung Galaxy S4
[Figure 4.2] Plan to buy Samsung Galaxy S4 – By Gender
Unit: % Male (n=179) Female (n=77)
Definitely I will buy 7.3 Definitely I will buy 7.8
Maybe I will buy 52.5 Maybe I will buy 45.5
Neutral 25.1 Neutral 27.3
Maybe I will not buy 12.3 Maybe I will not buy 15.6
Definitely I will not buy 2.8 Definitely I will not buy 3.9
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
Q. Do you plan to buy the Samsung Galaxy S4? [SA] Based n=256 Q. What is your gender? [SA] Based n=256 4. Plan to buy Samsung Galaxy S4
[Figure 4.3] Plan to buy Samsung Galaxy S4 – By Age
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Definitely I will not Maybe I will not Neutral Maybe I will buy Definitely I will buy buy buy Under 20 years old (n=12) 8.3 25.0 16.7 50.0 0.0 20 - 29 years old (n=113) 1.8 15.0 23.9 53.1 6.2 30 - 39 years old (n=99) 5.1 10.1 25.3 49.5 10.1 40 years old and above (n=32) 0.0 12.5 37.5 43.8 6.3
Q. Do you plan to buy the Samsung Galaxy S4? [SA] Based n=256 Q. How old are you? [SA] Based n=256 4. Plan to buy Samsung Galaxy S4
[Figure 4.4] Plan to buy Samsung Galaxy S4 – By MHI
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Definitely I will not Maybe I will not Definitely I will Neutral Maybe I will buy buy buy buy Under 5,000,000 Rp (n=126) 3.2 13.5 29.4 48.4 5.6 5,000,000 - 10,000,000 Rp (n=67) 3.0 13.4 16.4 56.7 10.4 10,000,001 - 15,000,000 Rp (n=23) 0.0 8.7 26.1 52.2 13.0 Over 15,000,000 Rp (n=40) 5.0 15.0 30.0 45.0 5.0
Q. Do you plan to buy the Samsung Galaxy S4? [SA] Based n=256 Q. How much is your monthly household income? [SA] Based n=256 5. Information source about Samsung Galaxy S4 Most respondent use the Internet as the information source
As much as 68% of the respondents knew Samsung Galaxy S4 from the Internet, followed by social media and magazine as the top three information source about Samsung Galaxy S4.
Unit: % [Figure 5.1] Information source about Samsung Galaxy S4
Internet 68.0
Social media 10.5
Magazine 6.6
TV 6.3
Friends/family 5.5
Newspaper 2.3
Sales person 0.4
Billboards 0.4
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Q. Which source of information do you receive the information about Samsung Galaxy S4? [MA] Based n=256 5. Information source about Samsung Galaxy S4
[Figure 5.2] Information source about Samsung Galaxy S4 – By Gender
Unit: % Male (n=179) Female (n=77)
Internet 72.6 Internet 57.1
Social media 9.5 Social media 13.0
Magazine 6.7 Friends/family 10.4
TV 5.0 TV 9.1
Friends/family 3.4 Magazine 6.5
Newspaper 2.2 Newspaper 2.6
Sales person 0.6 Billboards 1.3
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
Q. Which source of information do you receive the information about Samsung Galaxy S4? [MA] Based n=256 Q. What is your gender? [SA] Based n=256 5. Information source about Samsung Galaxy S4
[Figure 5.3] Plan to buy Samsung Galaxy S4 – By Age
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Social Magazin Friends/f Newspap Billboard Sales Internet TV Leaflets Poster Others media e amily er s person Under 20 years old (n=12) 66.7 8.3 16.7 8.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20 - 29 years old (n=113) 70.8 10.6 7.1 3.5 4.4 1.8 0.9 0.9 0.0 0.0 0.0 30 - 39 years old (n=99) 70.7 10.1 7.1 5.1 5.1 2.0 0.0 0.0 0.0 0.0 0.0 40 years old and above (n=32) 50.0 12.5 0.0 18.8 12.5 6.3 0.0 0.0 0.0 0.0 0.0
Q. Which source of information do you receive the information about Samsung Galaxy S4? [MA] Based n=256 Q. How old are you? [SA] Based n=256 5. Information source about Samsung Galaxy S4
[Figure 5.4] Plan to buy Samsung Galaxy S4 – By MHI
Unit: % 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Social Magazin Friends/f Newspa Billboar Sales Internet TV Leaflets Poster Others media e amily per ds person Under 5,000,000 Rp (n=126) 75.4 8.7 6.3 3.2 4.0 2.4 0.0 0.0 0.0 0.0 0.0 5,000,000 - 10,000,000 Rp (n=67) 65.7 10.4 6.0 10.4 6.0 1.5 0.0 0.0 0.0 0.0 0.0 10,000,001 - 15,000,000 Rp (n=23) 60.9 21.7 4.3 13.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Over 15,000,000 Rp (n=40) 52.5 10.0 10.0 5.0 12.5 5.0 2.5 2.5 0.0 0.0 0.0
Q. Which source of information do you receive the information about Samsung Galaxy S4? [MA] Based n=256 Q. How much is your monthly household income? [SA] Based n=256 D. Respondent information Respondent profile Gender
Male Female Occupation
26.9% Staff of private company 41.0%
73.1% Entrepreneur 22.6%
Executive jobs 20.5%
Age Part timer 9.4%
16 - 19 years old 1.2% Self-employed 3.4%
20 - 24 years old 14.9% Government employee 1.3% 25 - 29 years old 24.4% Housewife 0.9% 30 - 34 years old 26.9%
35 - 39 years old 16.1% Unemployment 0.4%
40 - 49 years old 15.3% Student 0.4%
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