Food Recovery Network Caring for the Community

MEMO

TO: Professor Pollack FROM: Natalie Gennaoui DATE: March 26, 2015 RE: Outline of USC Food Recovery Network Final Project

TOPIC: Food Recovery Network (FRN)

WHAT: The Food Recovery Network is a national organization with college chapters throughout the U.S. The Food Recovery Network works with local restaurants to donate their leftover food to nonprofit organizations. Their goal is to address the hunger problem faced in America while also solving the problem of excess food being thrown away. In 2015, University of Southern California launched FRN as a club on campus. For this project, my goal is to help promote FRN and gain members and volunteers.

PRESS RELEASE: I plan to write one press release on a guest speaker at one of the FRN’s meetings. This release will be sent to Neon Tommy, The Daily Trojan and the Environmental Student Assembly as well as other major news outlets.

FACT SHEET: A general fact sheet will cover the national FRN’s history, purpose and specific details of USC’s FRN chapter.

MEDIA ALERT: The media alert will be sent to Los Angeles media such as the Los Angeles Times, KABC and KTLA. Other news outlets will include such as Neon Tommy, The Daily Trojan and USC blogs. This media alert will focus on guest speaker Leonardo DiCaprio speaking at Bovard Auditorium.

BIOGRAPHY: The most in-depth biography will focus on the current FRN president.

FAQ: There will be two FAQs. The first FAQ will answer commonly asked questions from potential donors. The second FAQ will be tailored to students’ questions.

PITCH LETTER: A pitch letter will be sent to different news outlets on how FRN is helping the community and working with the founders of the app Bread and Butter.

BLOG ENTRIES: Blog entries will be created to spotlight the club’s current activities and events. The first entry will be on easy ways that students can reduce food waste. Another blog post will focus on the restaurants that work with FRN to donate their extra food to nonprofits. Restaurants will be recognized and promoted for their contributions in reducing the hunger among the homeless. This feature will include a description of the restaurant and the food they serve.

INFO GRAPH: This info graph will feature how much food is being discarded and the harm it is doing to the environment. This will provide a visual component on the website.

LOGO: Since FRN and USC are two different entities; it would be best to combine them into one. The logo will use USC’s colors but still emphasis that we are part of the national organization.

VIDEO: The video will focus on the current FRN president and vice president. B-roll of events and e-board meetings will be included. This video’s aim will be to get others interested in joining FRN as well as create a more established following for the club.

PHOTOGRAPHY: I plan to take the majority of photography used on this website. The photography will focus on food and the members of the Food Recovery Network. The photography on the blog post will feature various photographers’ work.