NOVEMBER 2017

Be Dazzled All-Nutrient embellishes hair with rich hues BETTER BUSINESS ✷ ❄ ✷ ❅ ✷ ❆ ✷ ❄ ✷ ❅ WRITTEN BY Andrea Dawn Clark

IDEAS THAT INSPIRE SUCCESS ’TIS THESEASON Smart ideas to make your salon more festive and profitable during the holidays.

ift shopping, big family During the holiday season guests donate gatherings and tables loaded to an animal rescue organization and get with tasty treats—it’s that a picture of Harley to sign. We put up all time of year when everyone is the photos in the salon, and by the end G of December, the walls are plastered with filled with the holiday spirit. And, by Harley pictures. The staf also delivers embracing the joy of the season, you holiday to animal shelters and can uplift your staf and boost sales. gives shelter volunteers free haircuts. Steve Give your salon a touch of holiday Channeling Harley’s sweet spirit and Hightower helping animals in need puts everyone in in his signature magic with these seasonal ideas. holiday a happy, giving mood.—Danielle Keasling, wear Matrix Artistic Director and owner of Salon Karma, Bluffton, SC

✷ LET THE GAMES BEGIN My salon staf takes the holidays to a competitive level to engage guests. When a holiday set is purchased, one holiday feeling. I’m so proud that my entry is put into a drawing. If that entry is staf genuinely enjoys giving back. pulled, it’s a prize for both the guest and —Nikki Friedhoffer, Scruples Ambassador, their stylist. Last year we gave away Colorboxx Salon, Savannah, GA a smart TV—I’m still bitter for not winning. We also have a “best-decorated ✷ ALL DRESSED UP station” competition where we let all I love the holidays. From Harley, Danielle the guests vote on the most decked-out to New Year’s Eve, I’m totally excited Keasling’s dog station. The prize is basically bragging to celebrate with my salon family. For and local rights for the rest of the year, but it’s also Thanksgiving I throw a potluck dinner holiday star a great way to start holiday conversations at my house. Before we eat, each staf ✷ GONE TO THE DOGS with our clients.—Kelly Bileddo, Sexy Hair member tells everyone what he or she is At Salon Karma we know how to get International Master Artist and owner Salon grateful for that year. Then, for the entire into the holiday spirit. Everyone loves Antebellum, St. Louis, MO month of December, I have a diferent decorating the salon with lights and holiday costume that I wear to the salon ornaments. We reward 20 of our top ✷ ON THE HOUSE each day. Red suit covered in snowmen, guests with gift baskets. And, at our My favorite Colorboxx Salon tradition reindeer and trees? Done. holiday open house, the mimosas and is finding a deserving client and gifting Nutcracker toy soldier costume complete mulled wine are seriously flowing. But her the service at checkout. During the with drum? Check. Elf outfit with curly the biggest holiday event at Salon Karma holidays we see how times can get tough hat and red and white striped socks? is actually a fundraiser my dog Harley for some of our guests—be it a single mom Been there. My staf follows suit with puts on for the local shelters. We call it trying to make ends meet, or a client who some of the ugliest Christmas sweaters “Harley’s Tree of Happiness.” Eight years just lost her job. As part of our holiday you’ve ever seen. The whole holiday ago, I found Harley on the side of the road. tradition, all the Colorboxx stylists get dress-up tradition makes everyone laugh, I treated him for heartworms and ended together and choose these deserving perks up clients and gives the salon a up making him a part of my family. Now, clients. They’re always so shocked and cheerful vibe.—Steve Hightower, owner he always comes with me to the salon and appreciative when they find out there’s of Steve Hightower Hair Salon & Day Spa, a has become something of a local celebrity. no charge, and it gives everyone a warm Repêchage salon, Atlanta, GA PHOTOGRAPHY: COURTESY OF STEVE HIGHTOWERDANIELLE KEASLING/MATRIX;HAIR SALON & SPA;DAY GETTY IMAGES

72 americansalon.com November 2017