Quaker Ridge | Case Study 201909 V2
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TAGMARSHAL® golf course intelligence Case Study 3 20 QUAKER RIDGE 13 21 19 12 22 11 12 9 15 10 What Tagmarshal’s Pace Distribution Chart can tell you 18 23 8 3 about field flow and pace of play at your course? 17 16 Course Name: E R R K I D Snapshot: A G U E Q Quaker Ridge Golf Club 19 16 Quaker Ridge Golf Club is a private golf club in Scarsdale, New York, The pace or experience distribution is one of the most important G O B Course Type: listed among America’s 100 Greatest Courses by Golf Digest of metrics for the club when it comes to on-course data and pace of L U F C L Private 2019-20. The Club has hosted several notable tournaments including play benchmarking. The feature looks at the golf course’s actual pace the Metropolitan PGA Championship, Walker Cup and the 2018 DQGͤHOGIORZUDWKHUWKDQMXVWWUDFNLQJWKHDYHUDJHURXQGWLPH PGA Head Professional: Curtis Cup. Mario Guerra “One of the objectives is to increase member participation at the club. Adopting Tagmarshal’s golf course intelligence and pace of play The more golf they play during the season, the more time they will Mobility: management software enabled the course to devise an actionable VSHQGDWWKHFOXEGRLQJRWKHUWKLQJV̹ Walking strategy to make a good golf experience even better, by enabling accurate, non-confrontational player assistance, data-driven “If we can get them on the course for an enjoyable round that doesn’t Solution Implemented: performance measures and more consistent, faster round times. take too long, members will have more time to take advantage of the RWKHUJUHDWDPHQLWLHVDQGH[SHULHQFHVWKDWZHRIIHU̹ Tagmarshal Classic “If you are a GM or Head Golf Professional member satisfaction and enjoyment of the golf experience is the most important thing. Slow On-course experience management: play will quickly ruin anyone’s golf experience so I would say it’s Caddies and on-course Marshals GHͤQLWHO\DSULRULW\DQGYHU\LPSRUWDQW̹ "USING TAGMARSHAL ALLOWS US TO BE “We are always looking for tools to help us 001 TAGMARSHAL improve our member experience while at the PROACTIVE INSTEAD OF REACTIVE WHEN IT FOXE2XUJRDOIRUWKHͤUVW\HDUZDVWRHGXFDWH Scarsdale ourselves and the members on pace of play. sos COMES TO PACE OF PLAY EXPERIENCE." To create a culture and awareness of how long New York LWVKRXOGWDNHWRSOD\JROIRQRXUFRXUVH̹ Mario Guerra PGA Head Proffesional | Quaker Ridge Golf Club Tagmarshal Classic Tag golf course intelligence | tagmarshal.com Objectives: 6RLIZHFRPSDUH-XQHWR-XQHEHORZ Results: RYHUP Optimize the player experience: Ensure that members can t Optimized player experience: 7KH FRXUVH VDZ D VLJQLͤFDQW PP 2Q3DFH count on the pace of play and on-course flow, with staff LPSURYHPHQW LQ WKH SDFH RI SOD\ DQG ͤHOG IORZ IURP WR equipped to offer non-confrontational support to members PP RIWKHͤHOGZLWKLQPLQXWHVRIWKHJRDOWLPH7KLVLVDVLJQLͤFDQW and guests when challenges arise. improvement considering the increase in rounds tracked from PP WR Increase member participation: Encourage members to play the course often and bring guests, who may themselves June tEnhanced operational oversight: Staff was far better equipped to become members over time. 2018 manage and analyze on-course operations, using real-time and intuitive data to offer pre-emptive support. 6WDIIHIͤFLHQF\DQGPDQDJHPHQWUHSRUWLQJ Use the real-time P GDWDWRVWUHDPOLQHRQFRXUVHRSHUDWLRQDOHIͤFLHQF\DQGPDNH t Reports are insightful and consistent with management’s optimal use of resources and staff hours. Keep management expectations: Tagmarshal provides an intuitive analysis of key Players Tracked: and the board of directors informed with insightful qualitative areas using high volumes of data, enabling for transparent and Rounds Tracked: data and analytics. meaningful reporting. The club’s committee could see the return on Ave round time: investment the software provides. Target goaltime: Operational oversight: Oversee all on-course operations, in Marshal/ Ranger Interventions UHDOWLPHDQGHQVXUHSURFHVVHVZRUNHIͤFLHQWO\DQGFRUUHFWO\ tIncreased member and guest participation: An improved pace of 1RWH2QWLPHDQGXQGHUPLQXWHVLVGHHPHGDFFHSWDEOH play and player experience has led to more members consistently returning to play the course in high spirits, bringing guests who may We wanted to highlight some great improvements based on last one day become members themselves. year's stats to now.There has been a real upshift in the Pace RYHUP distribution chart as per below, this tells you the "flow" of the course, PP Quaker Ridge’s excellent results show that with increased which in turn can be translated to player satisfaction. PP awareness and improved pace of play management the number of 2Q3DFH VORZURXQGVHVSHFLDOO\WKRVHPLQXWHVRUVORZHUFDQEHUHGXFHG using the Pace Distribution feature. The module works PP retrospectively, meaning course management can track and com- pare past Pace Distribution. "THIS TECHNOLOGY HAS BEEN June “We wanted as much information as possible and Tagmarshal INSTRUMENTAL IN HELPING US CREATE 2019 delivered on giving us the data we were looking for. This technology RULES AND OBJECTIVELY IMPLEMENT THEM." has been instrumental in helping us create rules and objectively implement them.” Mario Guerra “Members and guests having a great experience with every PGA Head Proffesional | Quaker Ridge Golf Club Players tracked: interaction is our most important on-course success factor.” Rounds Tracked: Ave round time: Target goaltime: Marshal/ Ranger Interventions 1RWH2QWLPHDQGXQGHUPLQXWHVLVGHHPHGDFFHSWDEOH TAGMARSHAL® golf course intelligence golf course intelligence | tagmarshal.com.