Sponsorship and Vending Opportunities May 25, 2019
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Sponsorship and Vending Opportunities May 25, 2019 Originally started as a pool party and basement show in a local musician’s rural home, BLED FEST (short for “Big Love’s Educational Festival”) has grown into a haven for local and regional music fans of all backgrounds. A self-described one-day, punk rock “summer camp”, BLED FEST has hosted acts such as Andrew WK, Every Time I Die, Andrea Gibson, Trash Talk, Modern Baseball, Title Fight, La Dispute, and The Menzingers, all wrapped into a jam-packed day of diverse music spread throughout the halls of a suburban high school-turned-community center. Now, 15 years later, we’re saying goodbye - but not without one last party. The final BLED FEST will be held on May 25, 2019 at the Hartland Performing Arts Center in Howell, MI. Whether you’re a friend both old or new, we’d love to have you join us. If your company or organization would like to partner with BLED FEST, please don’t hesitate to contact Nate Dorough via email at [email protected] or by phone at (810) 772-9447. ABOUT Date: Saturday, May 25, 2019 Location: Hartland Performing Arts Center in Howell, MI Attendance: 2,000 - 2,500 Performers: 70+ artists of multiple genres across five stages Demographic: Our attendees generally range from 13-30 years old, with a concentration of 17-21 year olds. 70% of our attendees are from Michigan, but we have a healthy amount of out-of-state attendees, and even some international attendees, as well! Past performers: Modern Baseball, The Wonder Years, Every Time I Die, Andrew WK, Anti-Flag, La Dispute, Title Fight, Jenny Owen Youngs, The Early November, Modern Life Is War, Norma Jean, Eisley, Bane, Motionless In White, Neil Hilborn, Andrea Gibson, Of Mice and Men, Comeback Kid, Citizen, Diet Cig, Hawthorne Heights, Tigers Jaw, The Menzingers, Touche Amore, Kevin Devine, many more. FESTIVAL REACH Email: 219,000 Facebook: 91,000 (BLED FEST - 14K, Fusion Shows - 17K, The Crofoot - 60K ) Twitter: 41,900 (BLED FEST - 5K, Fusion Shows - 21.4K, The Crofoot - 15.5K) Instagram: 13,700 (BLED FEST - 2.6K, Fusion Shows - 3.7K, The Crofoot - 7.4K) SPONSORSHIPSPONSORSHIP LEVELS LEVELS PRESENTING SPONSOR Allowing you to put your own signature on an independent music festival, this top-tier package includes presenting rights our event with highest potential marketing capability (i.e. “BLED FEST presented by Your Company”). Your brand will be exposed in very high traffic areas to not only all attendees of the festival, but to all who see the advertising for it, both in-person and on the internet. Not to mention, your investment helps us create a safe, substance-free, and entertaining place for our attendees to be themselves, all while watching their favorite artists. Package includes: 1. Top billing on all print media. 2. Priority option for creative marketing ideas and activations at the event. 3. Four prime vending locations within the festival, which can be group together in a key location within our Vendor Village or spread throughout the building. 4. 500+ color posters delivered at colleges and high schools, as well as lifestyle and music-related destinations throughout the state of Michigan 5. Top billing on all web flyers, social media headers, and on festival website header. 6. An independent email blast to our mailing list, promoting the festival as well as independently highlighting your company / organization and any initiatives you are working on. 7. Top billing on our sponsors page on the festival website, including a full company profile. 8. Consistent social media mentions leading up to and during the event. 9. 20 tickets to attend the event. COMMUNITY PARTNER One of our initiatives with BLED FEST is to broaden the impact we have on our surrounding community beyond the day of our festival. To do so, we’d love to partner with an organization or company that will help cover expenses to spearhead a community initiative in the name of music. Initiatives are open for discussion and can include panels, workshops, pre-festival or at-festival service activities, or a number of other endeavors. Package includes: 1. Primary signage & visibility at planned community initiative 2. Prime vending location within the festival Vendor Village 3. Billing on all web flyers, social media headers, and on festival website header. 4. Inclusion on an email blast to our mailing list, promoting the festival as well as highlighting your company / organization. 5. Billing on our festival website sponsor page, including a company profile. 6. Consistent social media mentions leading up to and during the event. 7. Ten tickets to attend the event. Rate: $850 (Only one available) SPONSORSHIPSPONSORSHIP LEVELS LEVELS STAGE PARTNER The stage partner package allows you to have the naming rights on one of the festival’s five stages. You will not have any control over who plays on the stage, but your company/ organization will receive heavy promotion as the “Your Brand Here” Stage leading up to the festival, promising maximum visibility for your brand. Package Includes: 1. Large banner printed with your brand name and logo hung over your respective stage. 2. Stage name printed on festival schedules provided for all festival attendees. 3. Billing on all web flyers, social media headers, and on festival website header. 4. Inclusion on an email blast to our mailing list. 5. Billing on our festival website sponsor page, including a company profile. 6. Consistent social media mentions leading up to and during the event. 7. One 8 ft. table space within our Vendor Village. 8. Four working passes to the event. Rate: Stage A: $1000 / Stage B or C: $700 / Stage D or E: $500 Only one package per stage available LABEL PARTNER Designed for record labels representing artists on our festival lineup, this package will considerably raise the visual profile of your label & artist at BLED FEST, both leading up to the event and at the festival itself. Package Includes: 1. Artist(s) and label-specific email blast sent to our mailing list. 2. Opportunity for any provided materials (banners, posters, etc.) to be hung throughout the festival by our staff in key visible areas. 3. Inclusion of any provided items (demos, stickers, buttons, etc.) in our VIP swag package. 4. Logo printed on all web flyers, social media headers, and on festival website header. 5. Logo on our festival website sponsor page, including a company profile. 6. Consistent social media mentions leading up to and during the event. 7. One 8 ft. table space within our Vendor Village. 8. Two working passes to the event. Rate: $600 SPONSORSHIPSPONSORSHIP LEVELS LEVELS BAG SPONSOR Put your branding on (and inside) the bags used to check in bands and VIP ticket buyers at BLED FEST. This is a cool opportunity to reach the 70+ bands that come from all over the country to perform, along with approximately 100 VIP package buyers. Package Includes: 1. Logo printed on one side of the VIP swag / band check-in bags, with the BLED FEST logo printed on the opposite side. 2. Inclusion of any provided items (demos, pamphlets, stickers, buttons, etc.) in our VIP swag package. 3. Logo printed on all web flyers, social media headers, and on festival website header. 4. Logo on our festival website sponsor page, including a company profile. 5. Consistent social media mentions leading up to and during the event. 6. One 8 ft. table space within our Vendor Village. 7. Two working passes to the event. Rate: $500 - Only one package available WRISTBAND SPONSOR Everyone who attends BLED FEST receives an all-day wristband (for proof of purchase), which can be branded with a special message promoting your brand. A great opportunity to promote a new product, project, artist, or short memo to 2,500 attendees and artists. Package Includes: 1. Message or logo printed on the 6” x 0.75” face of all BLED FEST wristbands. 2. Logo printed on all web flyers, social media headers, and on festival website header. 3. Logo on our festival website sponsor page, including a company profile. 4. Consistent social media mentions leading up to and during the event. 5. One 8 ft. table space within our Vendor Village. 6. Two working passes to the event. Rate: $500 - Only one package available SPONSORSHIPSPONSORSHIP LEVELS LEVELS ARTIST LOUNGE SPONSOR Have a product or service that you’re aiming at musicians? Come get up close and personal with over 70 artists from around the country in the Artist Lounge (named after your brand). The lounge serves as a quiet, comfortable place for artists to escape the craziness of the festival and grab a drink or a snack. Perfect for tech start-ups, recording studios, record labels, etc. Package Includes: 1. Naming rights to the Artist Lounge 2. Opportunity to fill the room with your company / organization’s branding materials 3. Opportunity to have a representative on-site to speak to artist’s about your company organization 4. Follow-up email blast to all artists post-BLED FEST highlighting your brand, as well as providing your brand’s contact information so performers are able to reach you. 5. Logo printed on all web flyers, social media headers, and on festival website header. 6. Logo on our festival website sponsor page, including a company profile. 7. One 8 ft. table space within our Vendor Village. 8. Two working passes to the event. Rate: $1,000 - Only one package available MOBILE APP SPONSOR BLED FEST’s mobile schedule app is a unique platform that allows smartphone users to build a customized festival schedule on the fly.