SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
Alberta Alpine Ski Association more commonly known as Alberta Alpine, is a not for profit society registered under the Societies Act of the Province of Alberta. The Association is responsible for the general conduct and administration of alpine skiing competition within the Alberta Division of the Canadian Snow Sports Association and Alpine Canada. • Alberta Alpine provides leadership and support services for the athletes, coaches, volunteers, officials and families, representing a large and active segment of the outdoor sport enthusiast market with a broad and impactful presence across all of Alberta and beyond. • Alberta Alpine manages and delivers programs from introductory levels to masters, including the athletes of the Alberta Ski Team. • Alberta has had a rich legacy of success - 80 Albertans have represented Canada on the world stage including Olympic medalists Jan Hudec, Edi Podivinsky and Karen Percy, World Champion John Kucera and World Cup medalists, Ken Read, Thomas Grandi, Jungle Jim Hunter, Cary Mullen,Brady Leman and Jack Leitch. SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
Quick Facts About Alberta Alpine • Over 4,800 total members • 36 member clubs located across the province. • 1550 Youth Participants ages 6-11 years old, 630 Competitors 12 to adult, 330 coaches and , 2300 Volunteers and Officials • 87% university educated (43% with post-grad); 57% with household income > $150k • The organization relies on thousands of volunteer hours to host a total of 100 + event days around the province annually • Race results, photos, and news posted on www.albertaalpine.ca after every event that takes place in Alberta • 2.4 million annual skier visits at 29 Ski Resorts in Alberta each year. • 160,000 website visitors each year • Inside Track Weekly Newsletter – 900+ subscribers • Facebook - 1600+ Likes • Twitter 1000+ Followers
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA 2018 Be Part of the Journey Supporting the development of our sport, sponsorship of Alberta Alpine programs or events will establish a lasting connection with young Alberta ski racers; their families, clubs and communities as they journey along the alpine athlete pathway towards higher levels skill, enjoyment and personal accomplishment through alpine ski racing. Alberta Alpine understands that for many corporate sponsors, the underlying sponsorship objectives extend well beyond branding, logo recognition and affiliation and as such, the importance of corporate objectives such as community outreach and employee engagement cannot be overlooked. Our Professional Service Team are pleased to work hand-in-hand with our partners to develop unique strategic activation programs that allow our sponsors to leverage their sponsorship investment and achieve optimal return on their sponsorship objectives.
For more information, please contact: Nigel Loring, President & CEO – Alberta Alpine tel 403.609.4731 or email [email protected]
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
Available Sponsorship Opportunities Special Events – Alberta Alpine hosts three special fundraising and recognition events during the year: Quest for Gold Golf tournament in late May, Poles to Pedals Family Bike Ride in early September and the Canadian Rockies Ski Racing Hall of Fame in early November. Sponsorship of these unique events range from $1000 - $5,000. The Club, Officials & Coach Development provides engaging, professional, relevant, and current development opportunities for the membership of Alberta Alpine that ultimately leads to improved athletic programming, performance and robust member clubs. Annual support of these programs range from $15,000 to $25,000. NGSL, U12, U14, and Regional Series are our competitive race circuits for 6 through 20 year old ski racers. It’s the chance to test of their skills against their peers at a provincial level. Every winter Alberta Alpine schedules 100 event days for youth throughout the province. Series Sponsorships range from $25,000 - $60,000 per year.
For more information, please contact: Nigel Loring, President & CEO – Alberta Alpine tel 403.609.4731 or email [email protected]
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
Nancy Greene Ski League & U12 Series The Nancy Greene Ski League celebrates its 50th year as a national program, inaugurated shortly after Nancy Greene Raine’s Gold Medal win at the 1968 Grenoble Olympic Winter Games. Since then, the program has been successful in introducing thousands of children to alpine skiing. Many of Canada’s top international skiers received their early training in Nancy Greene Ski League programs. The program introduces children to basic ski techniques and skills, basic safety rules, and teamwork. Enjoyment of the sport and the mountain environment is also emphasized. In Alberta, the Nancy Greene Ski League also introduces over 1500 children each winter to the thrill of ski competition. 26 competition days were hosted in 2017. These events, held at the club, zone, and provincial level, provide young skiers the opportunity to test the skills they have learned in a fun and friendly environment. The emphasis in competition is placed on individual progress, team results, camaraderie, and fair play. NGSL & U12 Race Series Sponsorships range from $25,000 - $60,000 per year. For more information, please contact: Nigel Loring, President & CEO – Alberta Alpine tel 403.609.4731 or email [email protected]
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
U14 Provincial Race Series The U14 Race Series is a provincial program intended to progress younger skiers from the Learn to Train to the Learn to Race stages of skill development. The program provides a competitive circuit for 12 and 13 year old skiers, which allows them to test their skills against their peers at a provincial level.
The U14 Race Series also develops ski specific physical and mental skills, and continues to develop the technical skills learned in the Nancy Greene Ski League.
Alberta has almost 300 children participating the provincial U14 Race Series. A dozen weekend competition days were hosted at various ski resorts around the province in 2017. These competitions provide young skiers the opportunity to further test their skills, build self confidence and gain independence in race courses that are longer and held on more challenging terrain.
Title Sponsorship of the U14 Provincial Race Series is $50,000 per year. For more information, please contact: Nigel Loring, President & CEO – Alberta Alpine tel 403.609.4731 or email [email protected]
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca SPONSORSHIP OPPORTUNITY SUPPORT AMATEUR SKI RACING IN ALBERTA
Regional Race Series The Regional Race Series is a zone-based curcuit intended to assist athletes in the transition from the Learn to Train stage of skill development to the Learn to Race stage. Another goal of the program is to provide a competitive series for 12 to 20 year old skiers, which requires less travel and time commitment than the Provincial U14 and U16 race series.
The Regional Series program also introduces athletes to ski specific mental and physical training, and continue to develop the technical skills learned in the Nancy Greene Ski League and beyond.
Alberta has almost 120 youth participating the Regional Race series. Ten weekend competition days were hosted at various ski resorts around the province in 2017.
Title Sponsorship of the Regional Race Series is $25,000 per year.
For more information, please contact: Nigel Loring, President & CEO – Alberta Alpine tel 403.609.4731 or email [email protected]
Alberta Alpine Ski Association - Suite 100, 1995 Olympic Way, Canmore, AB T1W 2T6 ● (403) 609-4730 ● www.albertaalpine.ca