RESERVE NOW! CALL 516-224-1860 x706 Be part of the largest conference in the country to bring media & community together for a day of open dialogue, mutual understanding, story pitching & relationship building. Fair Media Council Connection Day Presented by
Friday, Oct. 24, 2014 8 a.m.—4 p.m. Briarcliffe College Bethpage, N.Y.
Doors open 7.30 a.m.
www.fairmediacouncil.org SPEAKERS Jerry Andrews, News Director, FiOS1 News About This Conference This event is designed to help organizations of all kinds and sizes connect Dan Beck, Dan Beck Enterprises – Artist with the metro-area media. Gain an in-depth understanding of news, go Management/Marketing & Trustee, behind the headlines of current Music Performance Trust Fund events & take advantage of the Michael Brooks, Contributor, Majority opportunity to meet the media Report.com, Washington Post & Al Jazeera and network with businesses and nonprofits from the region. Wayne Cabot, Anchor, WCBS Newsradio 880 Sponsorships, exhibit booths and tickets are available for this annual Karin M. Caro, CEO, BluChip Marketing event, which attracts about 500 attendees from the greater metro area David Chauvin, Vice President, and nearly 100 journalists and communications experts. Zimmerman Edelson, Inc. The day includes continental breakfast with keynote, three panel discus- Lon S. Cohen, Communications Director, sions of your choice, networking, refreshment breaks, luncheon program ALSA Greater New York and exhibitor hall. A portion of the ticket price is tax deductible to the ex- Kieran Crowley, Investigative Reporter tent allowable by law. (former), New York Post Carol D’Auria, Reporter, 1010WINS More FMC Connection Day Panels Chris Dessi, CEO, Silverback Social Inside Newsrooms Today - Get inside information in this roundtable dis- Marla Diamond, Reporter, cussion of the stories reporters are working on right now. This mashup WCBS Newsradio 880 conversation will illustrate how not all media is alike in its approach, sto- rytelling and decisions on what will be tomorrow’s headline news. John Doyle, Tech & Communications Director, Alure Home Improvements THREE SPECIAL CASE STUDIES: The ALS Ice Bucket Challenge Donna Drake, Founder & Host, Live It Up! Session 1 focuses on the campaign itself and the elements needed to cre- with Donna Drake ate a successful viral campaign. Session 2 looks at how grassroots fund- raising is vital to nonprofit success today. Session 3 offers an up-close Josh Einiger, Reporter, WABC-TV look at the need for transparency and instantaneous response in today’s 24/7 news cycle. Frank Eltman, Reporter, Associated Press
Peter Facini, Managing Editor, WNYW/FOX 5 Creating A Multimedia Plan With Limited Resources– Create a strate- gic multimedia plan that streamlines your efforts and maximizes your Katherine Heaviside, President, Epoch 5 Public Relations effectiveness.
Dr. Bruce E. Hirsch, FACP, AAHIVS, When Not Even Death Becomes You – Entertainment reporting hits new Attending Physician in Infectious Diseases, lows. Is this a natural evolution of the paparazzi and the death of Diana? North Shore-LIJ Medical Group A byproduct of the British invasion into American media, or simply a sen- sationalistic push for ratings? Kevin Kelly, President & CCO, BigBuzz
Rich Kruse, Founder, ExecuLeaders Using Media to Establish Your Brand - Media is a powerful tool, if you know how to use it. Both the traditional news media and social media John Leboutillier, Host , FOX News Channel’s play pivotal roles in establishing your brand and growing your enterprise. ‘Campaign Insiders’
Terry Lynam, VP, PR & Chief Communica- tions Officer, North Shore-LIJ Health System
SPEAKERS See updated program & speakers at Frank MacKay, Host, Turning Point www.fairmediacouncil.org Anthony Manetta, President/CEO, Standard Advisors Group FMC Connection Day Panels Mark Mason, Digital Media Vice President, Inside Politics: Pandemonium, Predictions & Probable Cause - CBS New York It’s election time! What will happen on the local, regional and national level? Find out in this free-wheeling, no-holds-barred conversation George J. Marlin, author & contributing editor, TheCatholicThing.org, political columnist, featuring political insiders. Long Island Business News & contributor, New York Post ‘How Sponsored Content & Michael Martino, Press Secretary, Native Advertising is Changing Nassau County Dept. of Public Works News’
Jake Mendlinger, Account Manager, Breakfast Keynote Zimmerman Edelson, Inc. by Steve Rubel
Ben Mevorach, News & Programming Director, EVP/Global Strategy & Insights 1010WINS
Justin Meyers, Asst. County Executive & Sr. Communications Director, Suffolk County What Happened to Your Right to Privacy? - From the work of Julian Jason Molinet, Online News Editor, Assange to Edward Snowden, Google and Facebook, find out how your New York Daily News right to privacy is no longer what you think it is. Jeffrey S. Morosoff, Asst. Prof. & Director, Graduate Program in Public Relations, Hofstra University U.S. Journalists in Peril Abroad & Its Impact on the Future of News - Will the American media continue to cover international news Alison Morris, Business Reporter, WNYW/FOX 5 stories, particularly in the Middle East, in these increasingly dangerous times? Jeffrey Reynolds, CEO, Family & Children’s Assoc. Ebola Crisis: Behind the News of Disease Outbreaks – With major Lisa Ritchie, Public Information Officer, LIRR health crises developing around the world, New Yorkers want to know: Richard Rose, Reporter/Anchor, WLNY/TV55 & Are we safe? Can an outbreak happen here? Should we travel for the CBS New York holidays?
Desmond Ryan, Executive Director, ABLI A Real Life WHODUNIT? How Media Covered the Shooting At Oheka Castle—The story continues to generate headlines, but has the Mike Santeramo, Exec. Director, Nassau County Democratic Committee media gotten ahead of the story? Where does the media’s need to know end, and a victim’s rights begin? Joseph Shaw, Executive Editor, The Press News Group & Editor, The Southampton Press Behind the Scenes in News Today: A fast-paced look at local and na- tional court decisions, newsroom maneuverings and public tampering Greg Sleter, Senior Editor, ICD Publications that impacts the news you watch and read everyday. Judy Smith-Bellem, Principal, SMMA Crisis Management: Handling A Hostile Press – From Malaysia Air- Stacey Sweet, Host, Life Is Sweet TV lines’ duel disasters to Target’s data breach to the NYPD’s Twitter cam- paign gone awry, listen to experts tell you what went wrong and how Barbara Nevins Taylor, consumermojo.com to avoid making epic-fail history.
Fair Media Council www.fairmediacouncil.org SPEAKERS (con’t.) Reserve Now! Robert Tuchman, Board Member, ALSA Greater New York & President, Tickets, Exhibits, Sponsorships Goviva.com Name:______Gordon Tepper, Communications Director, City of Long Beach, N.Y. Company:______
Chris Tuttle, CEO, Tuttle Communications, Address:______
Amy Waldman, Senior Exec. Producer, Phone:______PIX11 News Email:______Jeffrey Weir, Communications Director, PSEG-LI I would like to be a sponsor of fmc connection day, oct. 24, 2014, 8 a.m.—4 p.m., at briarcliffe college, Andrew Whitman, Senior Political Bethpage, n.y. for maximum visibility. Correspondent, RNN FULL details of packages are available at www.fairmediacouncil.org
David Winzelberg, Reporter, ____ Corporate Leader $7500 (16 tix, exhibit, banner + more) Long Island Business News _____ Community Advocate $5000 (8 tix, exhibit, banner + more)
Chris Wright, Managing Director, Protiviti _____ Social Champion $3700 (8 tix, exhibit, breakfast sponsor + more) _____ Public Advocate $3700 (8 tix, exhibit, break sponsor + more) Christal Young, Entertainment Reporter, _____ Civic Engagement Leader $3000 (6 tix, exhibit + more) WNYW/FOX 5 _____ Connectivity Advocate $2500 (6 tix, exhibit, wifi sponsor + more) Check www.fairmediacouncil.org for _____ Downtime Sponsor $1500 (4 tix, exhibit, branded break + more) more speakers! _____ Conversation Starter $1000 (4 tix, exhibit, FMC corp. 1-yr. membership/ + more) _____ StartUp/Small Biz Package $650 (4 tix, exhibit, FMC small corp. 1- yr. ABOUT FMC membership + more) The Fair Media Council is one of the _____ Nonprofit Package $425 (4 tix, exhibit, FMC small nonprofit 1-yr. oldest, most successful media watchdog membership + more) organizations in the country. I would like to buy ticket(s): A 501 c3 nonprofit founded in 1979, FMC _____ Nonmember Tickets @ $425 each TOTAL $: _____ works to keep the media engaged in the community and to create a media savvy _____ Member Tickets @$290 each TOTAL $: _____ public. PLEASE: About 200 businesses & nonprofits are _____ INVOICE ME members of FMC. Please join the media savvy revolution. _____ CALL ME FOR CREDIT CARD INFORMATION
FAX THIS FORM TO LISA AT 516-224-1864 OR Jaci Clement CEO & Executive Director EMAIL TO [email protected] Fair Media Council Call 516-224-1860, ext. 706
NOTE: Tickets are nonrefundable. Sponsorships and tickets must be paid prior to the event or reservation will be canceled. A portion of ticket is tax deductible, to Get Media Savvy. extent allowable by law.