Gay Health Network
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ANNUAL REPORT 2014 GAY HEALTH NETWORK (GHN) GHN is an All-Ireland network of organisations and individuals with a ABOUT THE shared ethos and commitment to achieving the purpose of the network, GAY HEALTH sharing ideas, work, resources and experiences. Since its foundation in NETWORK 1994, GHN has been actively publishing and distributing HIV and safer sex information for men who have sex with men (MSM), as well as (GHN) conducting and publishing vital research on sexual health in this area. GHN’s purpose is to promote HIV prevention and sexual health PURPOSE awareness among men who have sex with men (MSM), with a focus on OF GHN men living with HIV, and to combat the stigma associated with HIV. THE MAIN OBJECTIVES OF GHN ARE: GHN • The promotion of HIV prevention and sexual health awareness among OBJECTIVES gay and bisexual men, and other men who have sex with men (MSM), nationally, and in specific communities. • Addressing and challenging HIV-related stigma and discrimination. • Commissioning of key research in the area of HIV and sexual health among MSM, including men living with HIV. THE SUBSIDIARY OBJECTIVES OF GHN ARE: • Promotion of HIV prevention and sexual health awareness through specific programmes and campaigns. • Ongoing development of a dedicated HIV and sexual health website for MSM. • The publication of a quarterly newsletter to increase sector-wide communications on the issues. • The publication of key research reports on relevant issues. • The publication of HIV and sexual health leaflets and booklets. GHNs current active members includes many individual men, including MEMBERSHIP men living with HIV, and includes representatives from the following organisations: • AIDS West • GOSHH • BeLonG To Youth Service • HIV Ireland • Dublin Pride Committee • Outhouse LGBT Community Centre • Gay Men’s Health Service, HSE • Positive Now • Gay Project Cork • The Rainbow Project, Belfast • Gay Switchboard Ireland Many other LGBT- and HIV-related organisations around Ireland support the work and projects of GHN. PAGE 01 GAY HEALTH NETWORK ANNUAL REPORT 2014 Following the success of the Man2Man.ie programme throughout 2012, MAN2MAN.IE PROGRAMME STRATEGIC GHN and the HSE agreed the importance of building on the GHN This joint Gay Health Network (GHN) and HSE initiative is a national HIV OBJECTIVES achievements of the programme, to promote consistent and sustained ACTIVITY Prevention and Sexual Health Awareness programme targeting men who HIV and STI prevention messages among MSM in Ireland. Arising from REPORT have sex with men (MSM). the programme, the following strategic objectives were agreed, with support funding received from HSE Health Promotion, HSE Social 2014 The Man2Man.ie programme was sustained throughout 2014 with Inclusion Unit and the MAC AIDS Fund: support funding from the HSE Health Promotion and Improvement Department, HSE Social Inclusion and the MAC AIDS Fund. • STRATEGIC OBJECTIVE 1: The programme primarily consisted of: National promotion and continuous development of Man2Man.ie, • A dedicated website (www.man2man.ie) providing information for the only HIV and sexual health information and resource website MSM on HIV, STIs, free testing information and where to access free specifically targeting MSM in Ireland. condoms. Sexual health information is available in 9 languages on the • STRATEGIC OBJECTIVE 2: website (Arabic, English, French, Irish, Mandarin, Polish, Portuguese, Promote social inclusion and increase access to information for Russian and Spanish). harder-to-reach groups living outside of urban areas through social • Social media promotion of key messages on HIV and STI prevention, media, and print and broadcast media. testing and condom use (via Facebook, Twitter, GCN magazine • STRATEGIC OBJECTIVE 3: and Gaydar). Initiate a peer-led volunteer outreach service to promote HIV prevention • Delivery of Personal Development Courses for MSM. and sexual health at social venues, and distribute condoms and lube. • Providing access to free condoms through a number of organisations • STRATEGIC OBJECTIVE 4: and outreach events and activities. Respond to emerging trends, in consultation with key stakeholders, by developing targeted and tailored HIV and STI prevention initiatives. 1. MAN2MAN.IE WEBSITE The website was maintained and continually updated. Information on the The actions and activities of GHN are evidence-based, closely aligned availability of free HIV and STI testing, on the availability of PEP, and strongly linked with the findings and recommendations of research and the ongoing development of a new ‘Resources’ page, were among and relevant reports, including: the main updates. • The European MSM Internet Survey (EMIS) 2010 and All-Ireland report findings: • There were a total of 51,313 sessions on the website in 2014, an increase of 54% when compared with 2013. • Man2Man Report One: Our Community. • 82% of sessions were new visitors. • Man2Man Report Two: Living with HIV. • Return visits increased by 3% to 18% in 2014. • Man2Man Report Three: Our Sex Lives. • 28% of visitors were aged 18 to 24 years rising to 51% for those aged • Man2Man Report Four: Our Sexual Health. 18 to 35. 24% were aged over 45 with 11% aged over 55. • HIV Annual Surveillance Reports on Diagnosed HIV infections among MSM in Ireland published by the Health Protection MAN2MAN.IE WEBSITE VISITS 2014 Surveillance Centre (HPSC). • Annual Reports from the Gay Men’s Health Service, HSE. RETURNING NEW VISITORS VISITORS • LGBT Health: Towards meeting the Health Care Needs of Lesbian, 18% 82% Gay, Bisexual and Transgender People, HSE, 2009. • The All-Ireland Gay Men’s Sex Surveys 2000 to 2008 (Real Lives, Real Lives 2 and Real Lives 3). PAGE 02 GAY HEALTH NETWORK ANNUAL REPORT 2014 PAGE 03 GAY HEALTH NETWORK ANNUAL REPORT 2014 2. IT’S HARD – IT’S EASY FACEBOOK (www.facebook.com/Man2Man.ie) GHN A new design concept was developed for social media promotion in 2014. GHN The Man2Man Facebook page is utilised to promote HIV prevention ACTIVITY ‘It’s Hard – It’s Easy’ focused on two key objectives: ACTIVITY and sexual health awareness messages and to promote free HIV and REPORT REPORT STI testing services nationally and free access to condoms. 2014 1. To increase condom use among MSM 2014 2. To increase the number of MSM accessing HIV (and STI) testing (A) FACEBOOK OVERVIEW 2014 • Facebook ‘fans’ increased by 457% (from 520 on 1st January 2014 to 2,898 on 31st December 2014). • 97% of fans are male and 3% are female. • Of the male fans, 47% are aged 18 to 24, 27% are aged 25 to 34, 13% are aged 35 to 44; 8% are aged 45+, and 2% are aged 13 to 17. • 85% (n=2,451) of all fans indicate that they are located in Ireland. Location data is available for 1,855 (76%) of these: • 51% (n=950) are located in Dublin city and county. • 18% (n=325) are located across the 11 other counties of Leinster. • 23% (n=430) are located across the 6 counties of Munster. • 6% (n=106) are located across 3 counties of Connaught. IT’S HARD - ROCK ON - WITH CONDOMS • 2% (n=44) are located in Donegal, Cavan and Monaghan. Free condoms are available - Get yours! - Find out where at man2man.ie INCREASE IN FACEBOOK FANS BY MONTH 2014 From April 2014, a new key message was promoted monthly through 3500 social media channels promoting the consistent use of condoms and 3000 regular HIV and STI testing. These channels included Facebook, Gaydar, 2500 theoutmost.com and GCN Magazine. 2000 1500 1000 500 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC PAGE 04 GAY HEALTH NETWORK ANNUAL REPORT 2014 PAGE 05 GAY HEALTH NETWORK ANNUAL REPORT 2014 (B) FACEBOOK SPONSORED POSTS 2014 THEOUTMOST.COM GHN • There were a total of nine (9) sponsored posts on Facebook promoting GHN Animated banners were developed for this companion website of GCN ACTIVITY the ‘It’s Hard – It’s Easy’ series, including a teaser advert in March 2014. ACTIVITY magazine and promoted on a monthly basis. In 2014 the data shows a REPORT • Each post reached an average of 19,188 unique people, with a total REPORT total of just under 300,000 impressions (256,989) with 499 clicks to the 2014 duplicated reach of 172,689 people in 2014. 2014 man2man.ie website. Three online articles were also published on this website (1) Know the Score: Get Tested! (2) European HIV Testing Week • 94% of the total unique reach were male. (3) World AIDS Day, with a total of 984 views. European HIV Testing • 100% of those reached indicated they are located in Ireland. Week was promoted via Facebook which reached 5,810 people • Age range information is available for 86% of the total duplicated and recorded 281 clicks. reach (n=148,976). Of these: • 72% were aged 18 to 24 years. TRANSLATIONS • 19% were aged 25 to 34 years. Some of the posters were also translated into Portugese (Brazilian) and Spanish (Venezuelan), and promoted within these communities • 5% were aged 35 to 44 years. via Facebook. • 2% were aged 45 and older. • 2% were aged 13 to 17 years. • There were a total of 13,562 unique ‘clicks’ on the promoted posts, an engagement rate of 8% (of the total unique paid reach). • 9,280 (68%) of these were male, and of these: • 16% were aged 13 to 17 years. • 65% were aged 18 to 24 years. • 14% were aged 25 to 34 years. • 5% were aged 35 and older. GAYDAR ESTA DURO - DISFRUTALO - CON CONDONES Animated banners were developed and promoted on Gaydar (a gay social E FACIL - PRESUMIR Free condoms are available - Get yours! - Find out where at man2man.ie CAIA NA REAL - FACA UM TESTE! contact and dating website) on a monthly basis. In 2014 the data from the Free HIV and STI tests are available - Find out where at man2man.ie banners shows a total of almost 5.5 million ad impressions (5,441,417), with 4,589 click throughs (to the website).