Itinerary of Classes and Study Visits Summer Program 2013, June 30 –July 28 Summer Program 2013, June 30 –July 28* This itinerary describes the class activities for both of InnovNation's courses at The Rothberg International School of The Hebrew University of Jerusalem, organized in collaboration with the Israeli Ministry of Foreign Affairs and the Singularity University - , for summer 2013. These two complementary courses are:

1. Start-ups and : The Israeli Model | 3 academic credits | Sundays & Wednesdays

This program offers the opportunity to benchmark Israel's best practices in the fields of entrepreneurship and innovation. Participants will gain direct access to the insights of serial start-up founders, investors, industry specialists, and R&D staff of leading multinational firms. In addition, they will learn tools and methodologies critical to both the creation of start-up companies and innovative ventures of large organizations.

Instructor: Liad Agmon | Academic Head: Prof. Ari Rappoport Liad Agmon, CEO at Dynamic Yield and serial entrepreneur with extensive experience as a start-up founder and Fortune 500 Executive. Founder of Onigma (acquired by McAfee) and Delver (acquired by Sears Holdings), Agmon served as a VP of New Services and Board Member at Sears Holdings. He is currently an entrepreneur in residence at Bessemer Venture Capital and a lecturer at some of Israel's most prestigious MBA and BA programs.

Breakthrough : Shaping the Future | 3 academic credits| Mondays & Tuesdays

This program analyzes how exponentially growing technologies may impact our lives, industries, and society in the next decade. Participants will meet experts who specialize in different disruptive technologies and gain exposure to some of the latest breakthroughs developed in Israel. Based on these insights, students will be better prepared to seize the opportunities and face the challenges arising from the emergence of such technologies.

Course Instructor: Dr. Roey Tzezana Roey Tzezana received his PhD in Nano- from the Technion – Israel Institute of Technology, where he now teaches. He is a researcher in the Interdisciplinary Center for Technology Analysis & Forecasting at Tel-Aviv University, where he researches novel technologies. Tzezana also initiated and managed projects in cooperation with organizations such as the Ministry of Defense and the Airport Authority.

www.innovNation.net/pdf | [email protected] Israel. Go beyond your imagination in the Start-Up Nation

Sunday, June 30 - Start-ups and Innovation: The Israeli Model

15:30 – 16:45 Opening Session: Guest lecture by Oded Distel, Director of the Investment Promotion Center of the Israeli Ministry of Industry, Trade and Labor and head of the Israel NewTech Program: The National Water and Renewable Energy Program: “How Israel became the Start-Up Nation.”

17:00 – 20:00 Introduction Lecture by Liad Agmon, “Introduction to a Software-Driven World.”

Monday, July 1 - Breakthrough Technologies: The Future of Mankind

9:00 – 11:00 Lecture by Dr. Roey Tzezana: "The Technological Future of Mankind."

11:00 – 12:30 Meeting with Ari Sacher, System Development, Short Range Missile Defense at Rafael: "Innovation in the Iron Dome."

12:30 – 13:30 Time for lunch.

13:30 – 15:00 Meeting and presentation by Dr. Eitan Eliram, Ambassador of Singularity University in Israel: "Breakthrough Technologies and the Start-up Nation."

Tuesday, July 2 - Breakthrough Technologies: Energy & Water

8:45 Departure from Student Village.

10:00 – 11:30 Visit to Sorek Desalination Plant: The World's Largest Sea Water Reverse Osmosis Desalination Plant.

12:00 – 12:45 Time for lunch.

13:00 – 14:30 Visit to Kinrot Ventures, the leading seed investor in water technologies worldwide. Meeting with Assaf Barnea, CEO of Kinrot Ventures and former manager for the Business Development activity at Mekorot, Israel’s national water company: “Innovation & Trends in Water Technologies.”

16:00 – 19:00 Lecture by Dr. Roey Tzezana – “Innovation & Trends in Energy Technologies.”

Wednesday, July 3 - Start-ups and Innovation: Start-ups at Global City

8:00 Departure from Student Village.

9:30 – 10:30 Visit to Wibbitz and meeting with Yotam Cohen, Co-founder & VP Biz Dev.

11:00 – 12:00 Visit to (TASE) and meeting with Kobi Avramov, Manager, Research Unit of the Economics Department at TASE.

12:30 – 13:30 Visit to eBay Innovation Center and meeting with Erez Dickman, Head of Engineering at Israel Innovation Center at eBay and co-founder of The Gifts Project until the eBay acquisition.

13:30 – 14:30 Time for lunch.

15:00 – 19:00 Visit to “The Library” Tel Aviv: Space for Entrepreneurship and Innovation run by the municipality of Tel Aviv;

15:00 – 16:00 Introduction and Meeting with Avner Warner, Director of Economic Development Global City Administration, Tel Aviv Municipality. www.innovNation.net/pdf | [email protected] Israel. Go beyond your imagination in the Start-Up Nation

16:00 – 19:00 Lectures by Liad Agmon at “The Library” Tel Aviv:

 "People, Luck and Hard Work: Becoming a Successful Entrepreneur"  "Business Model Generation"

Sunday, July 7 - Start-ups and Innovation: Innovation Hubs

14:45 Departure from Rothberg International School.

16:00 – 20:30 Visit to The Hub Tel Aviv: space for social, environmental and technological innovation. Introduction by the CEO Boaz Sapir;

16:15 – 17:15 Presentation: Aviad Ariel, Vice president at BVP - Bessemer Venture Partners a VC with a track record of more than 100 IPOs and a current fund of more than $1.5B.

17:30 – 20:30 Lectures by Liad Agmon at the Library Tel Aviv:

 "Ideation"  "Customer Development and the Lean Startup"

Monday, July 8 - Breakthrough Technologies: Materials and Production

7:45 Departure from Student Village.

9:00 – 10:30 Visit and tour of greenhouse facilities of Evogene, a world leading plant genomics company, utilizing a proprietary integrated technology infrastructure to enhance seed traits underlying crop productivity.

11:00 – 12:30 Visit to Stratasys (Objet), world leader in 3D printing, which manufactures 3D printers and materials that create prototypes and manufactured goods.

13:30 – 14:30 Time for lunch.

14:30 – 17:30 Lecture by Dr. Roey Tzezana – “3D Printers and the 3rd Industrial Revolution,” Dr. Amit Kenny, researcher at the National Building Research Institute – “Innovation and the Future of Building Materials.”

Tuesday, July 9 - Breakthrough Technologies: Biomedical Engineering

7:45 Departure from Student Village.

9:00 – 10:00 Visit to UniVerve Ltd. Demo site for Biofuels production microalgae farm and presentation by the CEO Ohad Zuckerman.

10:00 – 11:00 Presentation by Yanki Margalit, social entrepreneur, Chairman SpaceIL, Partner Innodo Ventures.

11:15 – 13:30 Visit to the Institute of Nanotechnology and Advanced Materials at Bar Ilan University (BIU) and meeting with Dr. Ido Bachelet, principal investigator at Faculty of Life Sciences & Nano Center at BIU.

13:30 – 14:30 Time for lunch at BIU.

15:30 – 18:30 Lecture with Dr. Roey Tzezana – “Biomedical Engineering for the Future”, Guest lecture by: Prof. Yoav Medan, Chief Systems Architect at InSightec Ltd. in Israel, where he works on MRI-guided focused ultrasound technology– “Innovation and Trends in Biomedical Engineering.” www.innovNation.net/pdf | [email protected] Israel. Go beyond your imagination in the Start-Up Nation

Wednesday, July 10 - Start-ups and Innovation: R&D Centers and Israeli High-Tech

8:45 Departure from Student Village.

10:00 – 12:00 Visit to Check Point, world leader in network security software, firewall solutions, VPN solutions, network protection, security management, data protection and encryption technologies.

12:00 – 13:00 Time for lunch.

13:00 – 19:00 Visit to Campus Tel Aviv by Google Israel, a hub for entrepreneurs and developers located in the heart of the start-up nation powered by Google for Entrepreneurs;

13:45 – 15:45 SIT - Systematic Inventive Thinking Workshop: “How to Make Innovation a Reliable, Reproducible Practice that Delivers Consistent Business Results.”

16:00 – 19:00 Lectures by Liad Agmon:

 "Essential Tools for product development"  "Distribution and Online Marketing"

Sunday, July 14 - Start-ups and Innovation: Venture Capitals

14:45 Departure from Rothberg International School.

15:15 – 17:15 Visit to Jerusalem Venture Partners (JVP), leading Israeli venture capital firm dedicated to building world class media technology companies:

 Tour through JVP Media Quarter, which brings together profit and social profit, innovation and creativity, technology and leadership, in one place.  Encounter with entrepreneurs at JVP Media Labs (technology incubator).  Meeting and presentation by Uri Adoni, partner at JVP Media Labs.

17:30 – 20:30 Lectures by Liad Agmon:

 “Funding”  “Company Building”

Monday, July 15 - Breakthrough Technologies: Transportation & Security

10:00 – 11:00 Presentation by Prof. Oded Shoseyov, scientific founder of 9 companies, researcher in plant molecular biology and nano-biotechnology "Innovation and Trends in Plant Genetic Engineering."

11:00 – 12:00 Lecture with Nimrod Avni, former intelligence analyst in the Israeli Air Force, specialist on Iran and on Strategic and long-term developments in the greater Middle East – "Looming Shadows: Emerging Security Threats and Technologies and their possible impact on the next decades."

12:15 – 13:15 Lecture by Dr. Roey Tzezana at RIS – "Innovation and Trends in Transportation: Smart Cars."

13:15 – 14:15 Time for lunch.

15:00 – 16:15 Visit to MobileEye Vision Technologies Ltd., one of the global pioneers in developing Advanced Driver Assistance Systems (ADAS). Visit led by Tal Babaioff, Senior Director Business Development.

16:30 – 16:15 Demonstration of Orcam advanced computer vision Technology to help the visually impaired and blind regain the functionalities that were lost by Dr. Yonatan Wexler, VP R&D at Orcam. www.innovNation.net/pdf | [email protected] Israel. Go beyond your imagination in the Start-Up Nation

Wednesday, July 17 - Start-ups and Innovation: Key Assets for Success

8:15 Departure from Rothberg International School.

9:30 – 12:30 Visit to Israel Aerospace Industries (IAI), globally recognized as a leader in developing military and commercial aerospace technology. Meeting with Yoav Herzig, Technology & Business Innovation Director at IAI and Lecturer International MBA program.

13:30 – 14:30 Time for lunch

14:30 – 15:30 Presentation by Gideon Ben-Zvi, Angel Investor, Venture Partner of Consumer Technologies at Aviv Venture Capital; and Cofounder, Chairman and President at BriefCam.

15:45 – 17:45 Workshop "Market Research with a Round Budget" by Assaf Luxembourg, Business Development Associate at BDO Israel, former Director of International Affairs at StarTau Tel Aviv University Entrepreneurship Center.

18:00 – 20:00 Workshop "The Perfect Pitch" by Assaf Luxembourg, Business Development Associate at BDO Israel, former Director of International Affairsat StarTau Tel Aviv University Entrepreneurship Center.

Sunday, July 21 - Start-ups and Innovation: Raising Capital

17:00 – 21:00 Joint activity with SifTech's the Jerusalem Entrepreneurship Center: intensive 4-month program for entrepreneurs who are in the early stages of building their start-ups.

Workshop on "Fundraising" presented by Emma Butin, a serial entrepreneur and Mentor at Startupbootcamp.

Monday, July 22 - Breakthrough Technologies: Nano-technology

8:50 Departure from Student Village.

9:30 – 12:30 Visit to Lipocure Ltd. at the Jerusalem Biotechnology Park and to Membrane and Liposome Research Lab. Presentation by Prof. Chezy Barenholz, head of the Department of Biochemistry at The Hebrew University and a key inventor of DOXIL, marketed by Johnson & Johnson as cancer treatment.

13:00 – 14:00 Time for lunch.

14:00 – 15:30 Visit to The Edmond & Lily Safra Center for Brain Science (ELSC) at the Hebrew University of Jerusalem:

 Presentation with ELSC Director, Prof. Eilon Vaadia "Tomorrow: State of Mind - Innovation and Trends in Brain Science."  Visit to ELSC laboratories and presentation of research projects. ELSC researchers focus on several broad areas of inquiry, including genes and neurons, neural networks and plasticity, cognitive neuroscience, computational neuroscience, and sensory and motor functions.

16:00 – 19:00 Lecture by Dr. Roey Tzezana – “Innovation and Trends in Nano-technology” (RIS, room 211), Guest lecture by Dr. Aharon Hauptman, senior researcher at the Unit for Technology and Society Foresight (TSF), Tel-Aviv University – " Nanotechnology: Giant Dreams on Dwarf Dimensions."

www.innovNation.net/pdf | [email protected] Israel. Go beyond your imagination in the Start-Up Nation

Tuesday, July 23 - Breakthrough Technologies: AI & Communication

10:30 – 18:00 Visit and Presentations at IBM Israel.

10:30 – 13:30 Lecture by Dr. Roey Tzezana – “Innovation and Trends in AI: ”, Guest lecture by Yoav Landsman, space engineer – "Innovation and Trends in Space & Communication." 13:30 – 14:30 Time for lunch.

14:30 – 18:00 Presentations by IBM R&D Staff (program pending).

Wednesday, July 24 -Start-ups and Innovation: Innovation in Corporate Giants

7:45 Departure from Student Village.

9:00 – 11:00 Visit to Elbit Systems, a leading high–tech company in Israel, focused on the Defense Electronics market, led by Haim Rousso, Executive VP, Engineering & Technology Excellence.

11:45 – 12:45 Time for lunch.

13:00 – 16:00 Visit to Microsoft Israel R&D Center, one of Microsoft's three strategic global development centers:

13:00 – 14:00 Presentation by Yosi Taguri, Co-Founder & CEO at Labgoo: "How to mess up things – Mistakes you should avoid as an entrepreneur."

14:00 – 16:00 Visit to Microsoft Ventures Accelerator, 4-month program aimed at helping out early stage startups doing big things in Cloud, Internet and mobile. Talk by Hanan Lavy, ‎Director of Microsoft Accelerator, and presentations of different ventures by the entrepreneurs.

16:30 – 18:00 Visit to WIX, provider of a world class website building platform to over 35 million users in 190 countries. Meeting with Avishai Abrahami, CEO & Co-Founder at Wix.com.

Sunday, July 28 - Conclusion Closure Event

15:30 – 17:00 Exam Breakthrough Technologies

17:00 – 18:00 Evaluation and Conclusions Session

18:30 – 20:30 Closure event with special presentation by Saul Singer, co-author of the best-selling book "Start- Up Nation: The Story of Israel's Economic Miracle," in which all participants received signed copy of his book.

Presentation of course certificates with the distinguish participation of:

 Prof. Mimi Ajzenstadt, Provost of The Rothberg International School of the Hebrew U. of Jerusalem  Dr. Shimon Lipsky, Vice Provost of The Rothberg International School of the Hebrew U. of Jerusalem  Oded Distel, Director of the Investment Promotion Center of the Israeli Ministry of Economy  Daniel Zonshine, Director of the Public Affairs Department, Israeli Ministry of Foreign Affairs  Dr. Eitan Eliram, Ambassador of Singularity University in Israel

www.innovNation.net/pdf | [email protected] Israel. Go beyond your imagination in the Start-Up Nation