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11-1948

The Maine Broadcaster : November 1948 (Vol. 4, No. 11)

Maine Broadcasting System (WCSH Portland, ME)

Follow this and additional works at: https://digitalcommons.portlandlibrary.com/mainebroadcaster THE ~!-~~ BROADCASTING MAINE BROADCASTER. _,f'SYSTEM \ Affiliate PUBLISHED AS AN AID TO BETTER RADIO LISTENING VOL. IV, No. 11 .. Portland, Maine, November, 1948 Price Five Cents NBC Stations Plan Full Election Coverage

MeBS Boosts 4...... -H Club Project Kef•p Your Own Score Entire Evening On pages 2 and 3 of this issue, Buys Champion The Maine Broadcaster provides an election tabulation chart with To Be Devoted Baby Beef At which its readers, they so de­ sire, may keep a running tabula­ Fryeburg Fair tion of the Presidential election As you listen to WCSH , 'WRDO To Tabulations To substantiate its demo11srrared' results, Tuesday evening, Nov. 2. inter~t in the future of .,'lain e ,:gricul­ or vVLBZ, all of which will carry Maine radio listeners are assured of rnre and the part of yout11 in that the full election reports of the a­ fast, accurate and complete coverage. furure, the Maine Broadcasting Sys­ tiooal Broadcasting Company's ace on Presidential election returns the tem wenc co auction at the Fryeburg reporters and commentators, start­ night of Tuesday, November 2 F'air early in October and purchased ing at 8.00 p. m. and continuing through facilities of the MeBS sta­ the grand champion steer of the show. until midnight or later, you will tions. V-'CSH, WRDO and WLBZ, The price was 80 cents a pound, and find this chart convenient for in­ all NBC affiliates, in common with the champion, "Domby" co his young serting the figures given from time the network, will devote the entire master, Herbert York of Mosher to time by the network reports. evening ro reporting results of the Hill, Farmingron, weighed 1010 nation-wide balloting. pounds. He was a Hereford and The Chen-olet division of General grand champion of the show and the Motors and the Chevrolet dealers of snle. McKernan Airs the country are sponsoring the elec­ It was the 11th annual sale of Four­ tion returns over BC, and the net­ H Club baby beef and the second of Weekly Sports work is r.roviding its top experts for the season at Nlaine fairs. le was also the job of reporting country-wide the largest baby beef sale held in the Stint On WLBZ returns. state since the beef raising project Commentators on the job will ju­ was undertaken by the 4-H boys and elude H. V. Kalcenbon1, Robert girls. Seveney-five steers, aggi-egat­ Trout, Richard H arkness, Morgan ing 73,689 pounds, were sold that Beatty and vV. W. Chaplin. All morning at Fryeburg Fair and netted programs regularly scheduled for the their r.oung owners a rota! of evening of Nov. 2, from 8 o'clock on, $28,702.72. Four-H Clubs of 14 have been cancelled to make way for Maine counties were represented. reporting election results. _,....~ouh~ Yor.k, whc'.r ,rais~d t,he cham- In addition co election reporcs from .,, - pion, 1s a memlicr of the Beef Busters the 48- stMCS of the LTnion, NBC re­ Club. porte;'s will bring .reaccfons from for­ "Jake" Bro fee. agricultural director eign capitals, at varii'ius times during of the Maine Broadcasting System bid 1 the evening, as the voting trend be­ on che champion for the radio net­ 'comcs established. work. Lowest price paid for any steer was J2 cents a pound, and the Elsewhere in this, issue of The Maine Broadcaster will be found an average paid for aU the beef was 39 GREETTNG AND- PARTING- Young Herb-ert York of Farmington is con­ cents per pound. election rabulation chart, provided gratulated by Jake Brofee, who es high bidder has just purchased youth's especially to enable readers of this Four-H Club boys and girls inter­ grand champion steer at auction at Fryeburg Fair. Boy's mingled emotions, ested in the baby beef project annual­ paper ro keep a running record of pride at receiving top price, and regret over partng with his pri7.,e steer, election returns as the e1·ening pro­ ly purchase their calves when the seem .apparent in photo. animals reach a weight of between gresses. JOO and 350 pounds. They are assist­ ed in selecting their stock by Sam Dorrance, livestock specialist of the National Gra~ge Convention John McK~rnan WRDO's Jean Murray State Deparm1enc of Agriculture, working with rhe 4-H Club county Established in good standing with Doubles Schedule agents, and on problems of feeding Broadcasts Booked On MeBS sports fans is the Thursday evening and raising. Members of the Maine The three stations of tile Maine \ VLBZ feature, Maine Sports, with Stepping up her program schedule the three-station network is a round with the addicion of a quarter hour Livestock Association also assist the Broadcasting System are expecred to table discussion by prominent Grange John McKernan. The well-known youngster in their project, as does offer several broadcasts from the Na­ northern Maine spores writer is heard each morning, Monday through Fri­ leaders on subjects of interest to rural day, W RDO's Jean Murray is living Kenneth Lovejoy, 4-H Club leader tional Grange convention scheduled weekly on Thursday at 7.30 in chis listener~, sometime during Saturday, up to the title of her broadcasts, "Go­ of the University of Maine Extension for Portland from ov. 10 through Nov. 13. 1 period of sports information and com­ ing Places". The new series is aired Service. 19, "Jake" Brofee, MeBS agricultural mentary, as well as in play by play The National Broadcasting Com­ at' 9.30 a. m. and i\iliss Murray retains The young stockmen raise their clirecror and convention .radio chair­ pa~y has under consideration origi­ reports of football and, in season, ~reers until they weigh approximately man for the Grangers, has announced. basketball games in the WLBZ area. her previous program schedule at nating one or more programs from 2.00 p. m. each afternoon, five days 1,000 pounds; usually ac the age of Brofcc, who is a member of the McKernan flavors his Maine Spotts the convention, also, and may schedule weekly. Both programs are carried 17 months, then sell them at auction Grange, expects that number of program with predictions on gridiron a the National Farm and H ome Hour under the original title, Going Places at one of the Maine summer fairs. radio farm directors of radio net­ battles around the state, interviews from Portland on Saturday, the 13th, \¥irh Jean Murray. works and important scatic)ns through­ according- to information received by with coaches and sports figures, and a out the country wi l.l visit Portland Brofee. weekly tribute to some outstanding The morning edition features local Grange To Join during the convention and broadcast plnycr or coach. His weekly "Salute dub news. notes on fashions and other or record programs for the benefit of to the Man of tl1e Week" highlights items of feminine iDterest. The after­ their home audiences. Sports Assist the performance of an indivi dual who noon program has such features as in­ In First Radio I Important among the Grange pro­ excels in his particular field during terviews wi_th Red Cross personnel, Parish Service A new systom for sporting players the current week. school teachers and supervisors, grams planned or proposed, Brofee in broadcasts of football and basket­ For his interviews, if the personality housewives and persons in general On Sunday, Nov. 14, officers and expects rhat the MeBS network wiU baU games has been perfected by ro be presented is unable to be with whose ·activities make for interesting members of the National Grahge are carry a special broadcast Tuesday Manager Ed Guernsey and sport­ McKernan in person Thursday even­ listenin~. Often M"iss Murray presents to join in the regular morning wor­ evening, Nov. 9, the eve of the con­ casters John McKernan and Eddie ing, the director records his subject's the Umted Press features, Women in ship of the First Radio Parish Church vention opening, from the reception Owen of the \,VLBZ staff. The new views in advance and presents them as the News and In the Women's World. of America, the Rev. H oward 0. to ational Grange officers in the system has been used successfully dur­ part of the broadcast. McKernan Hough, minister, has reported. This Eastland ballroom, Portland. Partici­ ing the current football season and keeps a sharp ear turned to the sports . McKernan, now co-owner and pub­ Sunday falls during the ational con- pating in the program will be U. S. will be utilized during the coming events of interest all over the state and lisher of the Penobscot Times, former­ 1·ention of the order in Portland. Senator Owen Brewster, Governor hoop season in broadcasts over includes those he believes of greatest ly was sports editor of the Bangor Services will be held in the East­ H orace A. Hildreth, Gov.-elect WLBZ. interest to his vVLBZ audience. Daily News. land Auditorium at the usual hour, Frederick G. Payne, Albert E. Goss, The system enables the play-by­ ational Grange master, and Car­ JO to 11 a. m., and music will be by E. play announcer to have the current the Radio Parish quarter. roll Bean, master of the Maine State line-up and substitutions at his finger Grange, and ivlrs. Lottie York, State tips, with complete information on Check Your Subscription Date, Please! G range lecturer. A concert by the each player, readily accessible. For some of our subscribers, this month marks the expiration of their Meredith W illson is attempting Deering H igh School Band is sched­ subscriptions. An easy way to check is by noting figures at the ri-iht something different in commercials uled as part of the reception. According to , President of your name and address on Page 1Z. for his sponsor's programs on three Another state-wide broadcast sched­ Truman made so many speeches on a For instance, subscript.ions expiring this month are dated 11 / 48 which - different networks. Willson and l1is uled will be that of the opening ses­ recent tour that he lost his voice. stands for Novemb1er 1948, Check your figures NOW. This may be ·your "Five Talking People" pattern their sion of the convention when ational When he recumed to his office at the last issue under your present subscription. If so, and you wish to r enew, commercials after the old Greek Master Goss delivers his keynote ad­ White H ouse, he could only whisper, simply clip off the top of the page, including thie t,rinted box, your Name chorus- talking in unison to music. dress. Time of the broadcast is set "'i\fcll, I'm back again." Whereupon, and address and the ext,iration date at the right. Check whether you wish The result might be described as a for 2.45 to 3.45 p. m. vVednesdav, one of his secretarial staff replied, io renlew for one or two years, and mail the clipping with the wrrect cross between a glee club and a col­ Nov. 10. · "You don't have to whisper, they're remittance, to your nearest Me"BS station • WCSH, Portland; WR.DO, lege cheering section. Still another projected program for nor here yet!" Augusta or WLBZ, Bangor. \ THE MAINE BROADCASTER November, 1948 MeBS 1948 Presidential Election Chart TIME TIME

POPULAR VOTE POPULAR VOTE STATES 0z 0 ~ ~ ::c 1--

11 Alabama r ..._ • J j I j j I j : \ ! 4 Arizona ------,-,-r---,----'I -.;--l----1= 1= 1= 1= ---,-: ___'--i ___ ~ I'------'-:___ _ 1 11 - 9--A-rk_a_n_s_a_s____ ---;-~ I 1--- ,--- , I I I l l I :

25 California --:·~--l i I I_ I_ I _ I _ ====:======:=====-'-! ___ ....:.,.l __ _ ------"-1---~I--- I I I I I I I I -----,-1-----,--1---- 6 Colorado I I I I I I I I ----;-I------;1 ___ __,_i __ _ -+-1_ _ _ 8 Connecticut ----'I ___I I-~ I I I I I I i i I - 3--D-el_a_w-ar_e___ \ I I__ _ \___ l_l_ l_ l_ -:----;-I----'-1-----;\--- --, 1 1 I_ I_I_I_ --1 I I I 8 Florida I 1 1 I I I I l I I I _1_2__ G_ e_o_r_g-ia-----ll--~l---~---7i====~-~\---,--l--l--l-- --l-----;--l---+l---~l--,-- - - I 4 Idaho I ___ ! I I I i___ --;-.l____,.... __ I I -2-8--ll-l1·n- o-1·s----ll-----j---~---, , I 1 1 • 1 I ---i-,-1_ 1_ ,1 _____ 1 ____ .l ___-+------' ,.---,=-----l___ _ -~--~--1 I I I I I I j I I 13 Indiana I_____ I I I I I l I _l_O__ Io_ w_a- ----ii--,-----.--~\ I I I I I I I I I 8 Kansas / I I I 1-1- 1= I I I l 1 1 1 11 Kentucky 1 \ 1 \ 1 \ \ J I I I ------,i------1 I I I . I ,--,-- I I I I 10 1 !__ _ I I I I I I I 1 1 5 Maine ----~i---1____ 1 I_ I_ \_ I_ -, I------,-,------,--, --- - 8--M-a-ry-la_n_d___ l i I___ I .I - \_ I_ \_ = I I I !

1 16 Massachusetts i I l___ _; j____ i I I I /~~=====1,_-'---_-_-_-_-_-_--'-l======-,•:::::~- - --1-,-..------u--,-1-----r-l--- I - '- 1--i-=-~-=- ~I J I l 19 N1ch1gan _-;,.l___ -+- 1 ____,i _____t I I I ·.I l ___ l ___l ___l 11 Minnesota I I \____ \ \--\--1- 1- =-l____ l ___ j ____l __

- 9--M- is-s-is-s-ip_p_i__ _ ,--I l I____ \ I I f \ _l ____l ___ _l ___--'- l _ __- _ 15 --.;..l----+-1---1 I I I l I I I I l - 4---Mo_n_t-an- a- ----H--,:---,l---,i======1l___ i_ l_ i_ i_ --, I I I 6 Nebraska \ \ I__ __ \ \_ I_ I_ !_ -,---[ I I 3 Nevada _l ___1,__ ---, l l=-l___ l=-1- = I I I \------~, I I I I I I I I I I I I 4 1 1 I I I I I I , 1 1 1 16 New Jersey / I / I i_ l_ l_ l_ - ,____ I I I 1 I I I I ,- 1-1- --, I I I 4 New Mexico 1 1 I I I I I I __I I -- 1 ------11---r,---7"'"1-- -,,----1 1 1 1 1 I I I ,' 47 New York I I I I I I I I I I I ------l-.--1,1 ---y, ----il,---,,,_-=_-_-_-_-r,---T1,- 1-, ,1- ,- - l 1' I I 14 North Caro ma 1 4 NorthDakota I l I_ __ ! I I_ I_ I _ l I I I 25 Ohio _--;-I----;:,----/ l I I 1-1-- 1 i i

10 Oklahoma I I · / / 1 1_ 1_ 1_ l I f ~,--- -1,------'-I--- , I I 1-1-- I I I 6 Oreg-on 1 -1 !___ I l I I I 1 1 1 35 Pennsylvania ----,-, - - --,-,I---, 1, ,' 1, 1' ,' •'1 ', ', ------,----,-1--- 1 I j ,--,--,--, r 1 1 1 -:--:-o-:-~-:-~-!-:-~-~-a-~--~:---1------'-'---;---~--\, ---~'I_____---~. ,-- \---!-- !--; ; i ------I I I I I I I I I l I I 4 South Dakota - -'----"""'1__ __1 ___ 1 1 1 1 1 , 1 ~ 1 - 1-2--T- en_n_e_s_s-ee____ : \ \ \ \ I \ \ i l ! l 23 Texas : l I I I \--,- ,- \ I : I ------11---,c----;-,-- - I ,- , - ,-1- I I I I 4 Utah 1 1 r 1 1 1 1 1· 1 1 ' 11 3 Vermont =-~-_: I \ I \ ------II I l111=l=\=I1= 1\ 1 I 1 11 Virginia _ 1 ___ I I 1 1 I I 1 1 1 , - 8--W--e-s-tV- ir_g_i_n-ia-- I I I l_ i_l_l __ --,-, -----:-----:---:---- - 8- -W- a_sh1_-.n-g_t_on____ "- -; i I ,-,- ,--,-- --: ; :----; ------11--,----I I ,- 1-·,- ,- - ,----,----, ,--- J2 Wisconsin 1 1 1 1 1 I I 1 1 1 1 ____ 3 Wyoming / I / -I /_ I_ I_ I_ : \ I I • --i-T~o=T ..,...,AL=----i1c-::T=o=Tc--;-AL~ - , =T=o=T -:--:AL=---+=T=o=T=A=:t-....,.1--:,- TOTAL ITOTA L IT OTAL ITO TAL Total Electorial Vote 531 - i- ,----, Needed To Win 266 November, 1948 THE MAINE BROADCASTER Page 3 MeBS 1948 Presidential Election Chart

TIME TIME

POPULAR VOTE ELECTORAL ELECTORAL VOTE VOT E

I r I l I -· ._ I. I I I I I I I I I I I I I _ i,___l_ 1__ .:_I --+- I - _. --...,.:,,.__,,l...._l ___ l,_ __l _l_l_ l_!_ -:-l---1__ 1 l--1= 1-1-1

I I _ ~I _,, _ _,,_l ----'-I-·'"'..:__ _;.._I __-..:- ___,__I _.;._I _ I_ I_ I i I I I I l I ---'-I- I I I I - I I I I I I -,---1 I I -1--1 I I ,-1- _ l__ ------'- l _ _ _l _ _ ----'-,I__ _ I ,-,- :- 1 I I I 1 - l- 1- 1 i I l- - i'------'l'---i---1:---1=1=1=1= - :-- 1--1--1 1=---1=---1-1 - -;-l__ l __ l _ _ ....:.,_l__ __,_l ____,__l ___ I,___ I I I I ___I __ _I ____ I I 1- 1-- 1- 1 I I I I I I I I_ I_ I_ I - l I I I ! J I I 1 I 1- 1= i l i I I l_l_l_ ===11=====•1:1_--_-=_-=1__ I 1- 1--1- 1 I I I l I I I I i--,- ,- I I I I I _ \_ __\_ I -~'-':-~l_ __l ___ l~_~I ___ I ___ I I I I___ I___ I I ,- ,--1-: I I I : I I l____ :l--= 1- 1_ 1_ - , I I I_ I - ,- r I I I I I l I I I_ I_I_ I I I 1- 1- I I I 1= 1= ----,l,------:-l ---,1--1-- 1- ·I - I- I - - I I I 1- 1--1- 1

I I '1 1' I I I I I I I - I I I I I I I --,-1 __----c-l --- '------!-1====-=-_.;-1_1 _1_1_ I I I I I I _ -;-1-1~-=--1== \ I \ 1: . 1- 11--\-,-1 I I ,- 1 I I- I I I l l l I I_I_ I_ I_ I I I I I - ' I 1- 1- l l 1 I I I : l i I I I \\ - ___I l_ l-_ ---clI ___ Ilc-- ___I _ _ ~ I ___ I1 _1I I • I -~I1 ___I1 ______I1 I I I 1 1 1 --;-1-;l,_I_ - -:-ll __--:l,---- __,.1____ 1___ 11 _ 1==1-=--- 1=-- __I 1 ,-,-i--,-_ I I I 1 1 I I I I l I I I I l I I --1----1-1- 1==--:-: -----, !---i---1---:=I= :--1--- II--:-!-----:--:-- :---1~-:==1- 1- --, - 1 I_11- l,---- -,--l__ I. __ I _ _ I_ I_ I I l I l 1- 1- 1 I _- --1-~I- I : I I l __ I If I _ I_I_ I l I l___ l il_l_ l__ l__:=:1=-=- l -=--=-~+1I== ===-- -!I_ __ l_ l_ l_ l_ I l_ l_ _ll-- :------'-1---I ,--1- I- 1- 1- ll---;l___ l I 1-- ..- 1 I I I . : I I l I I 1 :-l : : -~1--~:---i---l-~~,- :- 1- 1 I l I .,__ : ______;_l __ _ !--- :_: : l l=--=-:1-=--=--=--=-~~,- - -i- --, I ,-, I 1 1 1 I j I j : I I : : l i I___ I _ __I ___ I / 1 1 1 I I I I l l 1- , -,- , ---1 I ,--~--+--+-~- 1 -~-,---,'---:--1----:------:- 1- 1- :- l I I I I I I l I I : : l I I I I I I I_ _ _I _ I_I I 1 l I I I I I I I 1 --;--,---1' l- ----f1--+,-_!_1_ _!_1_ 1 1 \I I , : : l l- l- l- ~- l : :--~ _ 1_ 1 I __, ___ 1 _ _ _ 1______1 I I I I I I I I l I --,-i'- -;-l--;1--11 , I I I_I_ I _ I _ I 1' I I I I I -- - -·--•-l __, ___ 1 __ _ 1 ___ I I I I I I __ I I 1 1 1 I I I I I II ,- -"--'1--1 l --'--, - -•---,--1 ----:-1 ______I I I I I I I I I I I : \ \ \ ,- \- \_\_ I I I I --1 - ,- ,- ,- 1 I I 1 I l l :-:- :- :- l I l : I I I I - ,- 1- 1,- 1 1 I I , - , - , - , ~ I I I I I I I I 1 __' ___ I __ __,_I ___ I I I I I --,-1_ _ _,_ ___1 ___ 1,_ -----,1,_-c-1_-l-l _ _._l _ I I I 11 1 1 I 1 - , - , - , - I I 1I I I I I I I _ I _ I I I I I I I I --,-1-- --,-- - __;.,'_ _ _ I I I I I I I I I I I 1 ,- ,-, I I I I ___ I_ I _ I I

1 1 1 - , - - , - : : \ : l- l- \- l- --.:----!_---1---1- - - l- l- l - 1- __1 __ _ 1___ 1___ I I I I I - -,-'--__,;..__ _ I I I I I I 1 1 1 I ,- ,- I I I I , - , I I I I l ___ l_l_l I

I I I I I I I I I I I I ---'--- ' 1_ 1 I I -,1- I I I I I I 1-,- ,- ,- I I 1--1 1 -,-,- 1 __i _ __l ___ l ___ l _ __ l I I I ___1 ___ 1 1_ 1 _ 1 I i l I : : I I I_ I_ I_ I _ · ______I 1==-~_-_ I_ I_ I_ I_ 1 1 1 1- ,- I I I I I I 1 ' 1 1 I 1 1 I I I I I I I I I I I - I I I I I I I I I - 1TOTAL ITOTAL I TOTAL ITOTAL I I I I I ITOTA L- I TOT AL I TOTAL ITOTAL I I I I Page 4 THE MAINE BROADCASTER November, 1948 THE :MAINE BROADCASTER r HE .\'IA1NE BROADCASTER is published monchly b~• Radio Scacions \VCSH, Portland; \\ U3Z. Bangor: and \\"RDO, Augusta - Compri.ing che Marne Broadca~i:ing ~~ stem.

Public.:arion and cd1corial offices are ar \\.CSH. Porrl:md

Enten:J as i-ec.:oud-dass mancr April 12, 1946, at the Post Office 11t Pon­ land, .\ lainc, under the Ace of I\ larch 8, 1879. ·1 he subscripcwn price is tifcy cents a year, payable in adrnnce LINWOOD T. P IT 1\I_AN, F.ditor JOHN F. I !OGAN, Associ11te Rditnr

1\11A IIN IE. IFA IR.l\'11 lrO IPII CS BY " JAKE" B R OFEE

AGRICULTURAL OIAECT"OR • MAINE &ROACCAtlTING 8Y6TS:M

Grangers Coming To :Maiue Final preparations for the 82nd annual convention of the a­ tional Grange are well in hand and a great parade of Grange mem­ BACK P ROM PA R NORTH- Mrs. Donald B, MacMillon, wlfe of renowned bers w ill head for P ortland, for the opeµing on Nov. 10, to continue Arctic :~xplorer and scientist, tells A!!nes Gibbs and her radio listeners of ten days. Plans are choroughly organized and Portland is getting customs of people in Labrodur where she journeyed via A rctic schoom:r inco shape to take care of the 25,000 to 30,000 Grange v isitors con­ Rowdoin with her husband tl-e post ~umm;er. ~~ Thanksgiving" fidently expeued. Special trnins, all sorts of chartered buses and Mrs. MacMillan had entertained Mrs. Gihbs in Bowdoin'$ ~alley, morning thousands of private Grange cars will help to swell the total and be/ore schooner sailed from Bootl:hoy Harbor, for Philco's Main:e Kitchen \IAJ OR ER~EST A. MARSHALL b·road rnst, and at that time ;11J\reed rn visit Mrs. Gibbs when she rcturnied from will tax the t:icy's facilities to the utmost. Divisiu11al OfTirl!T, Salvation Army, Far North. Portlnnd fhe class of Seventh Degree in­ on rhe grounJ next to tbe base of Mrs. Gibbs hcilds cn1iy ol Mrs. MacMi llan's latest book, Green SC9s and itiates is expected to break all records, rhe tree. Of course, you'll have to Whit:., Ice, re: ently released, There is something significant in even the gre.it Columbus total of last use your judgment as ro how long the fact that rhe oliscrvancc of November which e11:ceeded 18,000, to leave the hose there. An hour or Thanksgiving precedes Christmas, yet, Each state has set up a so for three days should give the tree while year by year there is less separa­ definite quota of c:mdidates, and p re­ plenty of moisture for winter. tion between the two, somehow we li1mnary meetings to arouse enthus­ Incidcm:ally, you probably know A4G NIES 4G 11 IBIBS' llElrlrlE. IR. must keeJJ clearly in mind d1ac to be iasm smd confer the lower degrees are that a !or of your trouble in ever­ WCSH HOME ECONOMICS DIRECTOR prnperly conditioned for receiving 111 progress all over the northeastern greens dotes back to the time when you we must cultivate the vi rtue of grati­ rcrntory. planted chem. You neglected to Jo tude, Thankfulness implies rccogui­ P rominent ii'gures from \iVas hing­ a good job. The soil which you use Dear Friends: rion of our own insufficiency. Noth­ ron will address the convention and when planting evergreens should be Portland and .\'laine are \1·elcoming Gnmgers from all over the ing chills the benefactor so much as sc1·cral state governors arc expected about one-third peat moss or leaf United States this N!1vcmher. ~e hope thei!· visit will he a happy the casual acceptance of his gift nor to be honor guests. Pressing problem~ mold. Evergreens can be planted in one anJ that they _w ill come agam.. Popular m ew England these are life's blessings fully enjoyed or oi the hour will be up !or earnest the F,ill provided you get chem in so days are cranberncs and rn combme two of our favorites into a likely to be properly used when discussion and Grange pronounce­ that rhey'll have from two to four delectable dessert, try- casually accepted. \,Ve all know the ments will be awaited with keen in­ weeks before the roots freeze solid. joy of doing a service; giving a gift terest. On rhis weed killing business, ac­ Cranberry A ppl e Pie ncighborhoou get togcthers. Cider, or making a sacrifice for one who Maine Farm Topics will cover this apprec.:iaccs ic and shows ic by the use cording to rhe experts there'~ consi­ I 9-inch pie do11gh11ucs, our good Maine apples he makes of it, convention throughout the ten days, derable promise ahead. Many pro­ pastrv rcci pe and pop corn halls arc always popular hnng,ng you special pick-up broad­ Tbc value of c1'ery benefit also in­ mising weed killers arc being experi­ J l/4 cups sugar and are easy on you. H ere is :i gnod ca~,:s direct from the assembly hall creases in proponion to the gratitude mented with, but the expcrimcnccrs ½ cup water recipe for: and special guesrs on our farm pro­ wich which it is received and, loses wo11lcl prefer not co make r ccommen­ 2 cups apple . grJm each morning. Pop Com Boll~ i11 value co the ungrateful. God thus rlnriuns just :1c this moment. slices I lowever, one thing th:it can be re­ has a way of evening things up for F,eed C rain ~fficiently -I c11ps Cran­ 4 qrs. pnpped corn com111ended is the use of ammace in berries 111ost of us when che economic system I t, cup sugar w_v.dcs inj.usticcs an.d hardships. \Virh irr:iin price~ sn fo vnr~hli-., ir'i. killing •vied, gra•~. n crr,h~r seems '2 rnhh~sr=ns ., 1!1Ip \~ ---- w oe expected that many dairymen m lie the most cffecci ve time, although cornsta-rch ·'[k ye thankful'' is nm only a 3/ 4 cup corn syrup Christian injunction but an actual key w 1U want to feed enough grain for October J is usually a linlc better 2 rnhlcspoons I / 3 tsp. each, salt and ,·inegar to a golden treasure chest. maximum milk production this Fall. than the larter part of Ocober. The water I tsp. vanilla tlut dairy specialists have a word of only difficulty with ammate is that As we observe the traditional caution. T hey urge dairymen to feed it is rather expensive, bur it is never­ Prcpnrc pie crust as (lirecced. Rvll Boil sugar, water and com syrup Thanksgiving Day, patterned liy our gratn on an etficiem basis. They add theless effective. Use a mixture of ouc half of uough and fie into 9-inch wichnut stirring until mixture becomes Puritan forebears, let us emulate their chat you should feed che grain ac­ three-fourths of a pound co a gallon pan. Combine sugar, water, apple bricrle when tried in cold water; add piety in turning to our H eavenly cording to the daily need of each cow. ,1f water, and a gallon should be slices and Crnnberries in saucepan, remaining ingredients and cook two Father in graceful recognition of the Cook until cranberries pop- about JO minutes longer. lave com in large abundance we enjoy and in the prayer Dairy specialists say coo that the spread over at least JOO square feet, r minutes. Make a paste of cornstarch pan and pour on gradually the syrup, dtat our industriul, mechanical and pounds needed depend on che a­ For poison ivy, J une is the be~, and remaining water, stir into fruit stirring the corn gently so that it may scientific achievements will not give mount, kind and quality of roughage titTle for killing that weed pest. So remember ic when next J une comes and continue cooki11g until thick 1111d :ill be e,·enly coated. Sh:tpc in halls, us such a sense of self-sufficiency thot Jed-and on the cow's daily produc­ clcar- abom 5 minutes. Cool und around. let stand in a cool place to harden. we will lose di.is essential to grncious aon and butterfat test. pour into pie shell. Roll our remain­ and abundant living. IJn your Christmas planniDg early llere arc a few suggestions furJ ing crust ,rnd cue in scrips. Arrange "Giviug thanks always for all things anu until ncxr month- Good Bye dairymen: weigh the milk of each crisscross fashion over cop. Bake in unto God and the Father in rhc name cuw daily or weekly, or often e­ Belated Blooms 425of oven 25 minutes. - Ag11es Gibbs of our Lord Jesus Christ." Eph. 5:20. nvugh to know her production. Then Popular snngs like Spring In Squash and pumpkin pie a.re favor­ check carefuJly on the amount and December and June ln January are ites ri,1, with their spicy fragrance. quality of i:uughage she cars. And This recipe from rhe Toll H ouse not as fanciful as they might seem whe•~ you're Jeedmg gmin, use a if recent arrivals in the office of Cook Book is one of iny fovmites. p~ -;- '7/k &aUM'ct ~ feed cart and pnir of scales-or a I \VLBZ's J\ lainc Radio News Service Squash Pife ;,_,-.,..,_,..._,....,....,..,_,..._,....,....,..,_,..._,....,....,..,_.,.._,.....,....,..,_,..._,....,....,..,_,....,.....,....,..,_,....,.....,...~ ~ weigh scoop. ~re any indication. News editor Joe Mix: r n111sirinn from duties under the hearting of Srnt·e government to compil­ Scrap Mctnl Needed Eaton recemlv received a cluster of hlos.~mns fro111 a crab apple tree pick­ 2¼ c ups squash ing and editing material for T he Maine Broadcaster onct- again. hus brought t·hangcs in the rncmal processes and personal habit~ ,,f che editor, withia the Beerer take a look around your farm ~d hy vVilliam Boynton on his farm cups milk pasr month. \.Vhilc then: is no need nor urge tO nnrrate here in the experiences for any scrap metal. The hunt for in Mercer. Bovmon said the blos­ tsp. salt uf II J7-m11111h hiarns from brnudcasring while in rhc service of Governor scrnp iron and steel is on again. The soms were as ·fr.1gr:111t as :my that rsp. cinn:1mo11 1l vrace H ildreth and the State of Maine, a few recollections and thoughts nation needs additional mawrial for: e1·cr grew in Spring. The Indian tsp. ginger stimulated hy that experience 11111y be accepmble. steel output. And another general summer wcarhc.r also brought apple tbsp. molasses dri\'c to !ind and assemble aU avail­ blossoms to rhe cown of Carroll. Mrs. ¼ cup sugar. or more to rnstc Gm'ernor l lildrech, hy the way, has record statements 011 behalf of rublic ;il,Jc icon and steel scrap js u11dcrw.,y. Iola Oliver mailed sampks of apple 1 tbsp. butter. Beac slightly 2 egg shown himself co l.Je more cognizant service or bcncvolenc organi zations So don't wasre any time but look blossoms picked in Carroll to the yolks and of the place of radio iu modern in- during srntc-widc campaigns, such as around your property and see if you vVLBZ newsroom. The flowers were egg white. A drl to the abc11 c formation and communications ser- cancer fund drives, Red Cross cam- have any scrap metal. Theo contact picked October third and tenrh. mi.xt1-.!:c, Rea•. sritf vices than any of his predecessors. paigns and the like. a local dealer who'll be ready and egg white, '\dJ chis co th: mix­ On every occasion when time per- One sinccrclv interested in the o- willing tu take the scrap off your ture, u~ir1g rhe egg beater. lThis mitce(l of radio station reservations pcrations of Stace government and hands, Teacher Contest Early pre,·cnrs skin from forming over and public interest could he served, who has . the opportunity co rub cl- Many of you, I'm sure, found dam­ the top) the Governor rook co the micro- bows with public servants at various age this year co your evergreens, the The Quri Kids "Best Teacher" con­ Line a pie plate with plain past·:, phones to tell the citi7.ens the S1'Jry. levels must he impressed hy the ex- needles turning brown. This was ccsr, usually begun after the first of pour in the mixture and bake JO This was pn.rticulnrly emphasized ceptionally high caliber of the meo because they didn't have enough water the new year, is to start early this year n1inutes at 4500 an.d 30 minutes 3250, du.ring the forest fires of October and women who carry on the State's to last them through the winter. In and conclude before Christmas. H earty meals for w inter appetites 19471 when every day brought fresh business at Augusta. our neck of the woods, it looks as Sponsors of the NBC program, arc often a problem as we consider disaster and new problems. The Maine is fortunate to have as heads thnugh Mother Nature is repeating heard over MeBS stations Sundays at food costs. This simple recipe is rndio stations of l\lainc entered into of its various departments and agen- herself. The ground is very dry and, 4 o'clock, are offering 553 prizes to delicious and 1 first had it at Edith the emergency with fulJ cooperntion, c1es, men and w11me11 of such intelli- unless we get a lot of rain between students of high or elementary_ schools Martin's in Damariscotta. and enabled Governor H ildreth to gence, background and wholesome- 1111w and freezing-up time, evergreens for rhc best lerrcrs written on "the utilize a complete state-wide network ncss as these now in administrative :ire going to suffer damage next teacher who bas helped me most". Tuna nnd Noodles for each of his ti111ely reports and poses. Governor H ildreth has con- winter. Top award is a $1,000 U. S. Security Conk noodles and pm in layers with mcssages. triburcd no little to chis starus in his In other words, if you have a val­ bond. one can of nma in greased baking Too, the Govcnor has felt that :ippointments during his two cerms. uable evergreen, see co it that it has 'fhc w innjug teacl1er w ill receive dish. Pour over one can mushroom the State's annual financial report de- It would he no exaggeration to say plenty o f watc,r heforc the ground $ 1,500 for a full year of study plus soup. Bake until it bubbles-Top with served special creannen t and has used rhat a number of the men and wo- frezes. It's pretty hard to give any :111 n

Where Peggy Lee Goes Bill Stem Hubby Sure To Be There Bill Seem, host of the Spores News­ reel program broadcast on N BC Frj­ days at 10.30 p. m., has started his Peggy Lee, a aew singing stnr of tenth year of this popular spores re­ the Supper Club program Thu~day view, During the past nine years he nights at 7:00 o'clock over Mam~•s O'Keefe Picks has presented the top names in almo~ three NBC stations, has many fans Jn any field of sports imaginable, as !us various p:ms of the USA. But very Own Contestants few realize that she is part of a suc­ guests. cessful twosome. Though a starred For Quiz Show Babe Ruch was Stern's first guest vocalist in her own right, Peggy is an - and he naturally talked about base­ important member of a successf~ ball. Asked who some of his other CH ECKJNG THE ANGLES-Ed Pawley and Pron Carlon, who play tho song-writing duo. Her parmer 1s guests had been, Stern _quickly reeled roles of Steve Wjlson, editor, and Lorelei Kilbourne, reporter ; in NBC'a Bit her husband, Dave Bnrbour, who has off a roster of notables m many fields: Town dramas review phuses of tJ/eir latest crim e expose. Betcy Grable, Jimm~ Stewart, • fine reputation as a musician .. ~ave'.s T he role of a crusading newspaper P.iwlcy, coo, is a former film actor, \,Villiam Powell, f rank S1oat.ra, J ack mereir, in addition to composmon, 1s in exposing crime and in political re­ though his cinema experience was guitar-playing. Dempsey, Bobliy Jones, Joe D.iMag­ forms form~ the background of the gio, Joe Louis, Max Baer, .Eddie Ar­ somewhat happier, For years, Paw­ Together, Peggy and Da~e ar~ ~he new N BC drama series, Big Town, ley was a familiar figure .i.r.1 gangster caro, .Earl Sande, Eleonor Roosevelt, newest Supper Club a~racuons, JOIO­ heard over vVLBZ, WRDO and films. fncerestingly enough, he was Linda Darnell, George Raft, Booby ing , w(10 smgs Mondays, \,VCSH Tuesdays at 10.00 p. m. Feller, ilyron Nelson,. Donald Budge, always the villain, never the hero, Weunesdays and Fridays, and Jo ~taf­ The hero of Big Town is Steve very much in contrast to the side of Eleanor Holm and many others at the ford, who is the T uesday rught vVilson, crusading managing editor of the on which he stands in rate of one a week for nine years. law radic> hostess. "The Illustrated l'ress," 11 man with a roles today. During footbn.ll season, Stern fre­ polltic;il conscience an(! a firm pnssioa \Nherher singing or so~g-,~riti~g, Gets Top Role quently muse interview his guesrs by Peggy works in constant kinship with for law .ind order. This role hns been remote control. When he is nway played for the past fi1•e years by Ed In 1942, wearying of movie work, her husband. Dave is inevitably on to from New York broadcasting foot­ Pawley, .i husky six-footer whose de­ Pawley crime New York and was hand to arrange, condue( and ~ct tl~e b:1IJ pames he ori)?ioatcs the Sporrs co-srarrcd with Manha Scott in :l t.:mpu of the th) Lhm section wich his termine.-! chin and bcald1y _good looks Newbreel from NBC scaclons in cities piny, The Willow and l. His good guitar accumpanimcnt whenever Peg­ would qualify him to portray the cru­ where he is visiting. Sometimes he sading editor on tclevisioo. The cha­ friend Goodman Ace advised him to h'Y keeps a singing date. . Theater interviews one of the coaches on the stay in rhc c:isc and bide his time ia managers, record compa'.11es and a­ acrer was created by Edward G. eve of a big contest he is covering, Robinson, who had the role when the radio until nuothct good play turned gems are no longer surprised to find, but just as often his guest is in Chi­ ~how first went on the air. up. Pawley didn' t find a suitable :after sign.ing Peggy to a co~tract, that cago, H ollywood, New York or some play Luc he did win the role of Wil­ they also get her husband m the bar­ Helps the Boss other point far from the game site. son in Big Town in 1941, when it gain. True to fo_rm, Dave turns up FrnJJ Carlon in the part of Wilson's was being rec11sc following Edward r-egu.i:u:ly as musical conductor for star reporter, I .orelei Kilbourne, is G . Robinson's departure. Wulter O 'Kelefe Peggy's weekly NBC Supper Club ap­ C

Guido Cantelli Ernest Anserm•et A rturo Toscanini BBC VISITORS-Anthony McDonald of the BBC, London (left ), is interview­ ed on WCSH by news director John Hogan (right). Som Slate, BBC's Amer­ ican r-0prec;entative, produced the special feature. llan Of Renown Maestro Returns Youthful Find Two officials of the British Broad­ spent 15 days in New York and P hil­ Guido Cantelli, 28-year-old Italian A list of the composers whose works Feacuring a six - week cycle of casting Corporation visited WCSH, adelphia. Also scheduled on this, his conductor who will make his Amer­ have heen given wodd premiere per­ Brahms music, Arturo Toscanini, re­ Portland, in October during an eight first trip to America, arc stops at ican debut in January, 1949, as guest form:mces under the direction of the nowned Italian conductor, has opened week tour of American broadcasting Toronto, Canada, Adaot:a, Ga., and conductor of the NBC Symphony Swiss conductor, Ernest Ansermet, the 1948-49 season of the NBC Sym­ stations. Anthony McDonald, a senior several mid-west cities. Orchestra, comes to .America aud NBC reads like a contemporary who's who phony Orchestra. It is heard over producer for the BBC in LondoD, and Slnte, who accompanied McDonald as a "foscaoini discovery. in music. the three stacions of the Maine Broad­ Sam Slate, American representative of ro Maine, is program director for the He has given first performances of casting Syscem Saturday evenings at T oscanini heard him direct an or­ the BBC in New York, spenc three .BBC in the United States. H e is. :m days at the Portland station, during works by Stravinsky, Honneger, 6:30. D uring the opening concert diestra this past summer in Milan, American, who has represented the Ravel, deFalla, Martinu and many Toscanlni presented the distinguished Italy, and was so impressud that he which they supervisecl me rccorcling British radio system in this country others. Last year, as guest conductor piano virtuoso, Vladimir Horowitz, returned severnl times to hear his con­ of a special news commentary on the for the past three years. He was Amcrical political campaign. of the NBC Symphony Orchestra, he his soo-in-law. certs. Alter one concert, in July, formerly associated with the United directed the American premiere of This year marks Toscanini's 11th Toscanini went up to the youog con­ The commentary was written and Press and the Columbia Broadcasting System. Martinu's Symphony No. 5 and of season as permanent conductor of the ductor and pr-aiscd his performance. voiced hy J ohn f. H ogan, director of frank Martin's Symphony Concer­ N BC Symphony. H e will share it Dur Toscanini told him that he waved the Maine Network News Service, t:u1te for H r1rp, Harpsichord, Piano with two guest directors- Ernest An­ his arms too much. The maestro who outlined trends in New England It's moving rime for the Eddie and Strings. I le nlso directed rarely­ sermcr, distinguished Swiss conductor warned the young musican against political chinking. The program was Owens, again. The \NLBZ staff an­ perfo rmed music of Debussy and of the Orchestra de la Suisse Roman­ putting on a dance performance on short-waved to Londo11 for presenta­ nouncer, his wife and young son, T empleton Strong. de, and Guido C:mrelli, 28-year-old the podium which would t.listract the rion over a BBC network-one of four 1\1nrc arc posting a nc,v ad,lress at 144 lrt the 1948-49 season, as guest con­ ftalinn conductor discovered by Tos­ audience from the music. Cantelli such broadcasts, each from a different Garland Street in Bangor. duccor of the NBC ,Symphony for canini this past summer in Milan, cook rhe warning co hearc, but at the section of the country. four ccnc,m- 0cc. 19 arid '.!5 and Jan, Tosc~nini will dir

l'l'J'ATK~ll:lNT or TUE O W .NEB S ffll', MANA Ol::~l l,:1'''1', CJ ROl H,ATIU:S ETO. IU!:CIU11U ,; o H l' THE ACT S OF CON­ the Maine Broadcaster O IU :ss ()I,' AUCJUST 24, 10 1~. AND i\ tAkCll :1, 103:! ANO. JULY 2, 11140 or THE MAlNI!: BHOA!)CASTER published m onthly at Portland, Maine, for Novembe1·, 1948. Stat e of Maine. The only publication of its kind! Devoted Count y of Cumberltmd, ss exclusively to good radio listening, giving lloforeme, a nutary public, In and ror Lhe Slaw and c"unty a.foresnld per­ its thousands of readers all the news about son... lly a 1>11earert l,1nwood T. Pitman, ,vho. havl11g Lieen dnly sworn according the radio programs they love and the to law, dul)o>1, 1o the best or his ly, the Maine Broadcaster also contains knowle,Jg,; and lrnl icC, rs I rue statement of the ownershiJ1, mnnagement (and COMPLETE radio program schedules of if a dallt pa.per. the c1roulaMon). etc., of tho aforesaid r,uhlicatlon for the the three stations of the Maine Broadcast­ dllte sJrnwn In the above caption. re­ quired by the Act or Aug,ust 24, 1912, ing System, WCSH, Portland, WLBZ, Ban­ ,,s amended t,y the Act of March 3, 1!133 and July 2, HJ46 embodied In sec­ gor, and WRDO, Augusta. It contains not tion l'i37, Po,.tal LAws and Regulations, to wit: * only news of your favorite NBC programs 1. '!'hat the names and addresses of th" puhllshel', editor, managing editor but little bits and anecdotes about the local and bu:;lness mnnagers are: Nnmo of Post Office Address people on your favorite Maine station. Publisher M11Jlne 13roadcastlng System ' Portland, Maine You'll know radio personalities better, l~dH,,,.: I ,in\Vc)Ocl ~r. t'llman, Portland, MAIile you'll enjoy your radio more by subscrib­ MM m.(J!lttJ::' ltdI.tor : Nnne Business Manager : "\."\cllllan\ H. Rines ing to the Maine Broadcaster. Portland, Maine 2. 'J'hat the owner Is: (lt owned by u corporation, Its name ancl address there undc-r tho names and addresses o! must he stated a.nd also Immediately stnckholdcrs owning or holding one per In i:ent of total amount or st ock. If not owned by u corpora~lon, the names a nd addr<:sses of the Individual owners n1ust bu given. Jr c)wned by a firm, compun.~t. or· oLher un1ncorpora.ted con­ Ct!rn, its na1ne u.nti address, as ,veil as lhosu of each Individual member must the Maine Broadcasting System be g,Jven.) Congl'esa Souare Hotel Company, 167 High Street, Portland, Maine A 11 voling s lo<'k of the Congress ::;qual'e Hotel Company Is held by tru:;te.;shlp composed or : : Adeline B . The Maine Broadcasting System serves Rln""· Portland, Maine; Mary R. Thompson . So. P ortland, a nd William Maine the State of Maine with programs in good H. Rl11 cs, Portland, Maine.) 3. That the known bondholders, taste . . fine music . . programs in the pub­ mortgagoo,;. a.nd other security holders 11w11ing or ho lding 1 per cent or more lic interest . . . comedy and drama to fit or totul amount of bonds, mortgages, vr othc1· seouritles at·e {It there are every ear. In short radio at its best for none. so stale.) Aul;urn Savings Bank Maine people. Within the Maine Broad­ South Paliis Saving Bank Biddeford Saving Bank casting System organization are men with Androscoggin County< Bank Brunswick Saving Bank 10, 15, yes, 20 years of broadcasting experi­ mrst National 13ank of Blddctoru * ence working together to bring you the best Live rmore Falls Trust Co. Rllcharclson Wharf CompanJ• Radio! Maine Savings Bank in radio. Frunklln County Savings Bank Merrill Trust Company Bath Savings lnstltutlon Norway Savings Bank 1-'liscataquis Savings Bank Peoples Savings Bank WaleJ"Vllle Savings Bank Portland Savings Bank Skowhegan Savings Bank Saco & Blddernrd Savings Bank Ma.chins Sa"1ngs Bank rcnobscoot Savings Bank Machias Savings Bank 4. Tha.t tho two paragraphs next above, giving the names of the owners. stoc>kholders, and security holilers If on~•. contain not· only the list of stock­ holclN'S and securltr h olders as they itPn<'ar upnn the books at the company WBSH hut also, in cases wl-nre the stock­ holder or secllrlh• holder apneara upon PORTLAND the hooks of the company as trustee or In any other fiduciary relation, the 11a.me of the person or cor poration for whom such trustee Is acting, ls given ~ lso that the said two paragraphs con­ t;, In stA.tem ents embracing affiln.nt's run knowledge nncl behalf ns to the circum­ stan ces a nd conditions under which stockholclerR and securlt)' h olde rs who do not appear uoon the books of the comnan y as trustees. hold stock and securlLles In a capacity other tha.n that nf honR. fide ownera; and this e,ffiant hi,s nn reason to believe that a.ny othc,. person. assoola.tlon, or corporation has nny int erest direct or Indirect In the said stock, bonds or other securities than ns so s t:ttccl l>Y him. BANGOR AUGUSTA LT!'."WOOD T. PITMAN, (slgna but·e or Editor) Swnm In and subscribed l1erore me this 28th da¥ nf SPntenaber, 1948, BESSJJi.l M . DLA T<.!') • rsealJ (My commission exntres .Tuly 23, 1~53) Page 10 THE l\1AINE BROADCASTER November, 1948 Television Topics - - - Video Views NBC Television To Provide Vaudeville Players Telecasters Pay Due Heed Election Returns To Midwest O.K. For Television To Small Fry Program Needs Says Willie Howard Small children occupy a big spot and starting at the end of the year Plans to expand its election night television coverage to the \ivillie Howard, veteran corruc and midwe..c,t w ith a seven-station network extending from Buffalo to St. in program plans of the infant tele­ will have a marionette show now be-­ dean ot vaudeville performers, is one vision mdustry. ing filmed jn H ollywood. Louis have been announced by John K. W est, public relations execu­ man who sees no bugaboos in tele­ tive for RCA Victor, and William F. Brooks, vice president in l he four East Coast networks alone Em<'ry will l>e rcmembe.rcd as "Big v1sio11. Critics have been wondering provide one and a qunrter hours of charge of news and international relations of the National Broad­ how some of the standard vaudeville llrother" of the radio club of that continuous entertainment for the very foe casting Co. and supper club acts would make out name broadcast successfully young set daily from Monday through 1 m several years du.ring the mid-1920 s Duplicating its arrangement for coverage of the N ovember 2 the new meclium. A celebrated Friday. Programs by individual sta­ returns in the east, N BC Television wiU set up telecasting head­ skit c.:an tour the rounds of the coun­ and later over WEEI, Boston. tions often stretch chis to nn hour and CBS follows at 6·: 15 with a 15- qliarters in the studios of Cleveland's ,tation WNBK. T here the try and overseas, too, year in and year a half or an hour and three-quarters. election studio will he outfitted with huge..,charls to depict the pro­ out without a change; but in tele­ minute puppet show entitled Lucky There also are numerous kiddies' Pup, conducted by Doris Brown. gress of che election. Commentators Afex Dreier of Chicago, vision, they argue, all that is changed shows on Saturdays and Sundays 1 Robert McCormick of Washington a!ld Ed Wallace of Cleveland since you can t come up with the both on the networks and individuu.l Both Small Fry and H owdy Doody will give a running account of the pro~sedings. same 01d material over and over on a stations. make liberal use of anjmated cartoons. celevisi01~ screen. The pcograms arc as popular with The puppet Howdy Doody came Starting at 8:00 p. m. EST, the tele­ True enough. Mr. Howard agrees. mothers as the children inasmuch as out a~ rhe kidrucs' c~didate for Pres­ cast will continue until the election ·•But who srud anything about being the shows keep the kids from under ident some weeks ago. Each child is decided. An elaborate system of Video Brings Out limited to one skit? '' he wants to fout whjle they're on the screen. The writing in was offered a campaign pickups from other cities in the mid­ know. "I've got a thousand acts, and only ttouble is J uruor aud little Alice IHmon. NBC had 2,000 prepared, but west network, includjng St. Louis, Music's Eye Appeal I could do any of them with a day's may invite so many of their friends they were exhausted by the first flood Derxoit and l'vlilwaukec, will be Music hus visual charms; it plays to rehearsal,'' he says. in that the living -room looks like a of mail. Before all requests had been arranged as cue-ins for the regular Howard, who has been featured nursery. fiJlcd, rhe total had passed 85,000. the eye as well ns the car. several times lately on the NBC Tele­ telecast. So states Orrin E. Dunlap, in The network programs start at 5:30 Jr .., vision 1 exaco Star Theater feels sure T o supplement its midwest news his new book - Understanding Tele­ p. m. EST. N BC's juvenile headliner staff, part of the N BC ·washington that ocher sensoned performers have at that hour is H owdy Doody, featur­ Television Provisions vision - just published by Greenberg. plcnry of material up their sleeves, news office will be moved co Cleve­ ..vV hen Arturo Toscanini first ing a mischievous puppet of that name coo. For Apartment Dwellers land to help supervise the operations. waved his baton across the television and master of cercmonjcs Bob Smith, Commentators from NBC Television's screens in directing the NBC Sym­ Mondays through Fridays. ABC com­ Many apanmcat bujJders arc mak­ affiliated stations in Sr. Lows, Detroit, phony Orchestra," Dunlap writes, petes for the romper crowd's atten­ ing provisions for television in their Mi.lwaukce und Butfalo also w ill be "he opened a new era in the evolution Bob Hope t:asual tion at that time with The Singing construction plans, with wiring inside hcadquarrnrcd in Cleveland during of musical performances." Lady, fcauriug lrene Wicker, J\100- the walls and outlets in each apart­ the cleaion night return coverage. In discussing Toscarj.ui's television Toward Television days and ,i\/edaesdays and Cartoon ment. A novel insrall.acion is being T o keep the midwcst network con­ Telecalcs <)n Tuesdays aod Thursdays. premiere of M.ireh 19, 1948, Ounlnp Boh I lope, one of few major come­ maJe by a Newark builder, Philip J. tinually abreast of election develop­ M)'S the lll-)'e!lr-old maestro proved dians to score pronounced success oo D umont comes on at 6 p. m. with Bowers, in a 178-unit project at Red ments in the east, Brooks said that ro lie tlrarnatic tclcvison personality, both radio and screen, is looking be­ the half-hour Small Fry Club con­ Bank, New Jersey. T he television special lines will be installed from ··for his face and hands were eloquent­ fore he leaps into the field of tele­ ducted by Bob Emery Mondays antenna$ will l>e in a loft space under. NBC's headquarters in New York to ly telegenic coupled with the grand­ vision. Actually, Hope. who has been through Fridays. It includes rwo nearh the roof to keep the .rooftop the midwest headqumers in Cleve­ animated cartoons in each program eur and grace of the rhythmic motion 11cclaimed 11 television "nanual" be­ from becoming a "Clothesline Alley." land. Special visual 11ids, films and of the bacon." cause of his proven audio and visual charts are now being created to en­ Dunlap"s l>ook breaks down, in lay­ appeal, has been keeping close tabs on able the viewer to follow the election man's tl'rms, the intricate story of de,•elopment.~ in the new field. To resulr wrrhout difficulty. what television is and how it works. get the feel of video, he has made Stutinns on the N BC television mid­ The author, a vice president of the several guest appearances in New west network which will curry this Radio Corporation of America, has York nnd on the West Coast and has Ideal For historic progmm indude N BC's own­ includcJ a relevision I. Q. test for the had his writers prcpnred experimental ed and operated St'.Jtions WNBK, reader as well as a glossary and bjl>lio­ scripts. Clcvefand. ~nd vVNBQ, Chicago. as graphy on the video Mt, But Bob's major activiclts for the .Christmas. Giving! well as affiliated stations vVBEN-TV, present are con.tined to his new Swan Buffalo; KSD-TV, St. Lows; WfMJ, Mary Lee Rohl> once wanted to be radio show, Tuesdays at 9:00 p. m., Mvwau.kee; WVVJ-TV, Detroit, and n dress designer, but is now concen­ over the N BC network and its Maine WSPD, Toledo. trating on her radio ca.reer since her triv of stations, W LBZ, WRDO and RCA Victor wi ll sponsor the en­ break recently when she was awarded \ VCSL-1. The revised format of his tire night's program over the fuJl the role of Marjorie on NBC's The new show is "so new that even I am rnidwesc network. Great Gildersleeve. ~c:m,d," he s11.ys. lJope says he will consider national television after he has his NBC show in gnnd order. "I'm like one of my C!evelancl lndi:m pitchers," he muses. "1 like to warm up before tossing the stuff to the big boys".

Top Ring Battles Revived "The Greatest Fjghcs of the Cen­ tury", film highlights of h.isto.ric ring baaleN, :ire being presented on the N BC T elevision network weekly on Friday evenings. Tbc five-min ute morion pictures follow the Friday night:; tclecascs of boxing bouts ;t Madison Square Garden.

Video Views NEW, SUPER-POWERED 560-WAff I low much du folks watch tele­ vision after the novelty of having a new sec wears off? A survey by the Hooper research organization shows ~PORTABLE~ viewing among chose who have had their sets a year or longer runs only six per cent le.'>S than those with new sets. Dr. Peter Langhoff, research The Macnavox Traditional ... director of the Young and Rubicam one of fourteen dfstinctively different Agency, says this shows "A high level A radiant, "picture-of-health" sun tan, right models. Flowless furniture with d hard surface" of sustained interest. mellow hdnd-rubbed finish to delight The Corning Glass Works has in­ through sun-stingy winter months. That's ihe magnifacenl what you give your family when your gift is the eye. Your edr will thrill to creas_e? its ~lass melting capacity for fresh horizons in musicdl enjoyment I tclevlsion picture rubes ten-fold since the amazing Spcrti Portable Sunlamp. Camera• size convenience. Yet it tans faster than man)r lncompdrablc Magnavox tone, the l>cginnjng of 1947 and still is hard bulkier lamps . .. faster than seashore sunshine. Magnavox fully automatic record changer with pressed to keep up with demand. noiseless feather•touch pickup, Genuine high-intensity mercury arc. Ari amazing value. Come in for 3-minutc demonstration. 12-inch Magnovox speokt'r, powerful 10-watt receiver dnd a,nplifler Alan Young: Last week my Aunt Approved by Underwritert' Laboratorie s. radio .. phonograph chassis. In mahog,,ny, walnut Sophie was 011 a quiz program and or maple . • 249.50 won a hou~e, a lot, free maid service for a yenr, a six-month cruise, a wash­ with FM . . . 298.50 ing machine, an eight-foot freezer GEO. C. FRYE CO. and four coconut bars. 116 Free Street- Corner Oak, Portland, Maine Dorothy Lamour: I'll bet she was Porteous, Mitchell and Braun happy. Tel. 2-0 108 Alnn: Right! She loves candy! Portland, M1ine - NBC's "Sea/test V1triety Tht!ater'' November, 1948 THE MAINE BROADCASTER Page 11 Accident Provides Turning ~~comes Naturally" American Album Of Familiar Music HOLLACE SBA W, ONE O F Point In Doris Day's Career A FAMILY OF MUSICIANS, Celebrates Start Of 16th Year GOT START IN CONTEST Doris w,1ited quite a while for her success to arrive, and then, in a sin­ gle year, she received a good share of it. During the past 12 months, she has played in two motion piecures, joined the r:111ks of recording featured vocal arrists and signed her contract to appear wir.h the Hope show. Things have not always been so Msy for Doris, as she well remembers. She started her profes.~ional career as Doirs Kappelhoff, dancer, A few years later, she was in an automobile aceidcnr, suffered a broken leg, and wore a case for 14 months. To avoid boredom, she studied voice while she recupemccd. Even­ tually she regained her ability to dance, but she had become such a fine vocalise that friends and critics convinced her that she was a better vocalist than dancer, So her singing career really began. She changed her name to Doris Day, sang "for free" on Cincinnati radio stations, then pmfessionnUy with a local band, She advnnced to better Hollace Shaw known 01·chestras-Bob Crosby's and Les Brown's, Then came greater H ollace Shaw, formerly heard as FIVE FAMILIAR VO ICE. The musical stars of the American Album of recognition - the movies, and now ''Vivian" with Phil Spiralny's all-girl Familiar Music pro~ram. Seolled', left to righr . Ma,rgaret Daum, soprano: she's in the spotlight as vocalist on orchestra and chorus, and now fea­ Gusu1ve H aenschen conductor and Evelyn MacGregor, contralto; ~landing, Doris Day the Bob Hope Show, tured on the Pet Milk Show with Vic Oonol d Dame, tenor, and J ean Dickenson, soprano. Miss Dickenson hos been Damone, had only co follow family llenrd in Portland in 11 community concert seriei;, tradition to become a singer of note. Mnine radio listeners now hear her on American Album of Familiar Music, gregor, conrralco; Bercrnnd Hirsch, Mary Lee Taylor Show Now the Damone program Saturdays at one of cl1e oldest musical programs on violinist; the Buckingham Choir and 7 .30 p. 111. over i\llcBS stations. Idle the air, started ii:s I 8th year during Gustave Haeoschco's orchescrn. On NBC No Radio Newcomer two ye1u-s after leaving the Spitalny the past month. Oxiginarcd in 1931 program in 1944 t0 become the wife l.ty Frank Hummert:, who still pro­ Southern Insight The Mary Lee Taylor Show, one of C. Turner Foster, an Air Forces duces the program, American Album uf ndio's oldest sponsored programs, colonel, she returned to radio in 1946 uf Familiar Music is l1eard over the Southern sports announcers seem to 1·ccently moved to the NBC network Quick for Vic on Saturday Night Serenade which three MeBS stations in Maine each be better forecasters than chose in and cunenrly is heard over WCSH, preceded the Pee Milk Show. Sunday at 9.30 p. m. In addition to other pares of cl1e couutry, according vVRDO and W LBZ Saturday morn­ Usher at 17, Damone Her brother, Robert Shaw, is wide­ being heard over the N BC coast to to incomplete records thus far com­ ings from 10 to 10.30. With the move Singing Hit at 20 ly recogr)ized as one of Ameci<.-a's coast network, it :ilso is carriec.1 by a piled by Eddie Dooley in his NBC the program began its 15th year on leading couductors of vocal groups, nation-wide network of Canadian sta­ Supper Club football prediction con­ the air. 1 his past summer, for instance, he tions. test. l\fary Lee Taylor, a native of St. was conductor of the Robert Shaw Listener requests determine what After three weeks, a check-up of Louis, · js an ardent housewife who Chorale on N BC Sunday nights. Be­ selections are included in the pro­ the predictions of local NBC and l,roughr to radio a program about fore that, he led choral groups for the gram's repertoire and, chances are affilfate ~-ports announcers who are buying, cooking ancl budgeting of maestro, 11\tturo Toscanini. you cannot listen rwo Sundavs in stacking their own predictions against foods bsck in N(>vcmher, 1933, and A sister, Anne Shaw Price, was a succession wirhouc hearing- oiie of Dooley's, teve11ls that Alien Stout of the program has remained on the air former soloist with Fred Waring, and your own favorite pieces of music. W ROL, Knoxville, Tenn., is top man. constantly since that time. now is a radio favorite in Peru, w'here A typical program often will include Stout has predicted the outcome of She offers test recipes, tips on how sbe livt:S with her engineer 1iusband. an aria frum opera, a Victor Herbert 78 percent of games correctly to date. ro avoid wasting foud and nutrition­ And a younger brother, J ohn, is composition or a tune by lrving Berlin. T op man at tl1e end of the 10-week period, closing Dec. 3, will win a trip ally sound menus. A staff uf five majoring in dramatics at Pomona Col­ T hat ii:s popularity continues, not full-time assismnb;, working in spe­ lege in California, which H ollace, al­ to the Rose Bowl game with all ex­ only with listeners but with music penses paid. cially-built kitchens, gives each dish so, nttended. 1md rndio editors as well, is anested n thorough test before the recipe is H ollace's mother was once a well­ ------by the best of its kind on the 1tir for Harold Peary is preparing the cast presented on the air. known concert singer on the W est three ~uccessive years in the Musical Coast. Her father, the Rev. Shirley of T he Great Gildersleeve for tele­ Her idea is chnt mnximum nourish­ America magazine poll. vision by organi7ing them in a stock Shaw of Stockton, Cal., directs choirs ment and vnriety can be combined T he artists heard regularly on the company to do one and two-act plays with minimum expenditure und waste. and leads choral groups in his church. American cl\lbum of Familar Music this Winter in and around Los In 1937, "!;-lolly'' was astonished to The program is sponsored by the include D onald Dame, tenor; Mar­ Angeles. If successful, Peary plans co Pct Mllk Sales Corporation. learn that she had won a state-wide garet D aum, soprano; Jean Dicken­ put the show on the road next Sum­ singing contest over 5,500 competitors. son, coloratura soprano; Evelyn Mac- mer. Prior co that, she had suug publicly at recitals. Hogan To Preside Later, she joined the Marx Broth­ ers' show on the air, became a hit, and At National Parley came to i ew York for radio shows Vic Damone with Raymond Paige, Muk Warnow John f. H og:m, director of the Three years have seen a decided and H oward Barlow. T hen she play­ RIGHT at lunch time • • • • • Mnine Network News Service, will change in Vic Damon's economic ed in two Broadway musical comedy vresidc over the third annual conven­ starus. At 17 he obtained a job ns an successes, Higher and Higher and tion of the National Association of usher at Ne\¥'" York's Paramount Very Warm fox May, Radio News Directors in St. Louis, Theater, with a swanky uniform and Roland Martini is producer of th~ Nov. 12, 13 and 14. Hogan, who is S28 a week, Pet Milk show. Emil Cote and tile president of the organization, will 'today, at 20, Vic Damone is star Se1•enaders furnish the musical back­ MOTHER'S conduct the business sessions at the of the Pet Milk Show, heard over the grounds for Damone nnd Miss Shaw. meeting, which some 250 news di­ NBC network Saturdays at 7.30 p. m. rectors a're expected to attend. r\nd recently he was featured at that Enriched White Bread T he association will play host to same Paramount Theater with top College Math rhe news directors of three of the Sold by Independent Grocers nation's major networks-Frank Mc­ billing. His paycheck totaled many Cinch,·,For Joel times $28. Call of NBC, Wells Church of CBS The young man knew when he was lf Quiz Kid Joel Kupperman, 12, is and A. A. Schechter of the Mutual ever a problem-child to his eighth Broadcasting System. T hey will be ushering that he wanted to become­ an entertainer. H e was singing even grade reacher in Chi1.,-ago's Volta pub­ heard in a pnnel discuss.ion on eval­ -and then at church socials, ice cream lic school, it could be only because uation a1ld selection of news material he's so far ahead of his follow students for broadcasting. parties and the like, but not earning in mathematics, Mnjor topic for the convention, the income he wanted. H is cousin, Lou Capone, liked the Last yeur, J oel was an ,A student in however, will be television news and his spednl high school geometry rhe use of films in reporting events way Vic sang, and decided to help course which he took on 11 schol:i.r­ the of the day. A workshop period will him win public recognition. Lou, a ~~Korn Kohhlers" ship, nsidc from his other regular be conducted for the convention del­ businessman, appointed himself Vic's egates in the newsroom of KSD­ advisnr, manager and best friend. H e seventh grade subjects. T elcvision, St. Lonis. "talked him up" to people in the This Fall, he was invited to take the Monday thrn know in show business, and Vic began entrance examinations in mathematics 12 Noon Saturday to sing in night clubs. Recognition given by cl1c University of Illinois to Riley: Bruce! Bob! Don! Is this came quickly for the lad. H e made all incoming college students, and re­ why rm sendio' you to college, recordings, then appeared on radio quiring a thorough lmowledge of daughter? To flin with every Tom shows. algebra and geometry. Joel, who WLBZ Dick and Harry? ' Supporting Vic musically on the took the test along with a group of Mom: Now don't get excited. It's NBC show are Hollace Shaw, Emil adults, came out with an A - rarely only her first day at college. Be­ Cote and the Serenaders, and Custave accorded anyone on this difficult sides, she's bound to meet boys. r raenschen 's orchestra. exam! Riley: MC£tin' them• is one thing, The Pet Milk Show is carried by but she's collectin' them! • WLBZ, WRDO and WCSfi on Have you checked your subscrip­ BANGOR BAKING COMPANY -NBC',. " Life of R iley." Sarurdays at 7.30 p. m. tion date for the Maine Broackaster? PORTLAND PUBLIC LIBRARY 2 TO THE MAINE BROADCASTER PORTLAND,3 , Sec. 579, P . L. & R. ME. U. S. POSTAGE l wish to renew my subscription for-- PAID~ 0 One Year • SOc Portland, Ma.inc Permit No. 1009 0 Two Years . $1.00 Page 12 SAM p J◄ E CO py THE MAINE BROADCASTER November, 1948 The Brighter Day New Daytime NBC Serial Depicts Story Bangor Male Chorus Sponsored Westbrook Program Offers Prizes Qf Minister For Identifying ~~Mystery" Tunes ' Over WLBZ By Eastern Trust Bob Dargo as disc jockey. Begw1 in And Children mid-summer, the Westbrook program The story of a widowe.r minister, has aruacced competition of listeners father of sLx children, transferred from such outside communities as from a c hurch in a large city to a Biddeford, Saco, Freeport, Sanford, small town pastorate, is that of The Brunswick, Bath, Springvale, Gorham Brighter Day, new Monday through and other Maine towns, as well as Friday serial drama now heard on from Westbrook and Portland. MeBS stations at 10.45 a. m. The new The prize, offered by one of the program replaced Joyce Jordan, M. participatjng We~'tbrook advertisers D. on the NBC network. each program, is awarded to the The Brighter Day relates the day listener first correctly identifying the by day affairs of the Dennis family. mystery tune in a telephone call to Richard Dennis, called "Poppa" by the sponsor's place of business. his brood, finds life beginning anew Among the awards already made in his transfer to a small community. have been an electric mixer, traveling "Liz", his second daughter, is the clock, IO gallons of gasoline, $5 .00 principal personality of the drama. worth of cleaning service, 50 pounds She is 25 and has managed the family of flour, nylou hosiery, children's affairs foe the past six years. Margaret shoes, a dozen roses, two gallons of Draper plays this exacting role and ice cream and a lady's hat. One WiUiam Smith that of the minister­ vVestbrook family already has won father. cwo awards. • Other members of the Dennis Apart from entertainment, the pro­ family are Marcia, 28, marded to Ben gram is designed to promote the pro­ Banecbury and living in Los Angeles; gressive community of Westbrook as Grayling (Gray), 23, the only son; a desirable place to live and to shop. beautiful Althea, 19; Patsy, 16, a tom­ A myscery rune which remains uru­ boy but not a rowdy; and Barbara deotified after its first broadcast is (Bobby), 14, d1e baby of the family. played on succeeding programs with Orin Tovrov writes The Brighter additional prizes added until it is Day and Arthur Hanna directs. idemified, the winner taking the " jackpot". l 2 issues of the Maine Broadcaster EYEFUL OF TAL ENT- Bangor Male Chorus, h:eard weekly on Tuesdays over WLBZ. In foreground are Director Advertisers presently sponsoring for 50c. William Cupp and accompanist Harold Annas, at piano. rhc program are: Alice St. Pierre's Millinery, Beron's Specialty Shop, Music_ lovers of eastern and north- _ Feat:uring .::.Wy~ !J.!lll)S" each Cumberland- Cvcle and .Bardware. --- crn .\laine have a new program of broadcast with valuable prizes as Elmaplc Farm, L-.1 Fond & Company, distinct appeal on Tuesday evenings, awards to listeners correctly identify- The Men's Shop, Porrell's vVestbrook provided by the Bangor Male Chorus. ing them, Let's Have Music is build- Remnant Score, Rocheleau's Clothes As native to old Maine This organization, notable among ing extensive Listener interest and ad- Shop, Srulc-.G Auto Supply, Vallee's those of the state,. broadcasts from vertiser good will for its Westbrook Pharmacy, Westbrook farmers' \,v LHZ from 7.30 to 7 .45 w1der spon- sponsors. Let's Have Music is West- Union, and Westbrook Tire & Appli- as the chin1e of church bells sotship of the Eastern Trust and brook's own program and is heard ance. Jhnkmg Company of Bangor. • over ,;vcsH twice weekly, Tues- The chorus, organized in Decem- day and Thursday mornings at 8.15. ber 1937, gave its first concert the T o date 28 prizes have been awarded, NBC's Jim Jordan once was a quiz-­ following May 10th under direction to a total value of more than $140. master. In 1933, he was on the air of John White Thomas. In 1931 the Let's Have Music offers popular as "'l\llr. Twister," who asked ques­ talented group enjoyed the distinc- melodies, some old, some new, with tions. of the studio audience. tion of smging for Admiral Richard £. Byrd when he visited Bangor. The membership of the chorus now num­ bers 40. It has been the tradition to pre­ sent a combination of classical and SAVE MONEY AT MEALTIME popular music in four stated concerts during each year, and in various spe• cial programs. William Cupp is director, Harold Annas accompanist and H arold 1.. Miller president.

••. was the fragrance and familiar goodness Lambert Increases of real old-fashioned bread! Weekly Schedule At Organ and Piano It's always the busy man who has time for more work. Two new Try those Plump, Golden quarter hour programs of Console and Keyboard, featuring W LBZ's Yet Enjoy Loaves of Flavory Goodness musical director Norman Lambert, have recently been scheduled over the Supreme Bangor station to intensify a busy weeK for him at the Hammond organ Goodness and grand piano. Enjoy a big saving in your food In addition to the Monday, Wed­ costs by treating your family more nesday and Friday Console and Key­ often to supremely delicious feasts Ask for it board programs at 6.30 p. m., and the ofB & M Brick-Oven Baked Beans. I 1.45 a. m. sbows on Tuesdays and These top-quality, old-fashioned at your grocer's Thursday, sponsored by tl1e Maine flavored New England favorites Central Railroad, No.rman oow pre­ are baked (not steamed) an en­ s~nts another package of rhythm and tire day in famous B & M ovens melody on Tuesdays and Thursdays "Down E ast" in Portland, Maine. evenings at 6.30. vVhile all of the Console and Keyboard offerings afford the artist ample opportunity The Old Fashioned White Bread to display his versatility in novel and contagious arrangements of outstand­ ing song favorites of past and pre­ LISTEN TO TONY AND JUANITA with the AH-Grain Flavor sent, the two new shows are devoted entirely to familiar favorites, songs that TUESDAYS AND THURSDAYS 1:30 P. M . have been accepted as traditional or standard by music lovers everywhere. WCSH • WRDO • WLBZ ?ortland Puhl:~' ..,