ouralberta 2009www.ouralberta.ca
www.ouralberta.ca
ouDriving guirDe albefor Travellers rta2008 western adventures explore the best alberta has to offer
scenic road trips must-see attractions Farmers’ markets
High Level
Hotel Guide maps & mileaGe tables Published by summer events
In Province Travel Guide Maps • Road Trips • Attractions Festivals • Hotel Directory
Edmonton Campgrounds • RV Parks
13 Camrose CROWSNEST TRAIL The Crowsnest Highway (Hwy 3) is JASPER NATIONAL the oldest inter-provincial highway PARK BANFF 93 NATIONAL in Alberta. Take a 45-minute drive PARK LAKE 27 9 southeast of Medicine Hat to visit LOUISE DRUMHELLER 1A 56 the unmatched beauty of the BANFF Red Deer CANMORE CALGARY 1
Cypress Hills. The Hills are one of KANANASKIS 40 BROOKS COUNTRY 2 36 MEDICINE LETHBRIDGE BOW HAT the few areas in Western Canada BRITISH COALDALE ISLAND COLUMBIA 22 SEVEN PERSONS CROWSNEST BER unaltered by the last glacial period. PASS FORT TA CYPRESS HILLS MACLEOD PROVINCIAL PINCHER CREEK WARNER PARK From Medicine Hat, head west MILK RIVER on Hwy 3 through several of the USA Drumheller province’s agricultural towns such as Bow Island, the first Alberta Site. Detour northwest to visit town to operate its own natural Head-Smashed-In Buffalo Jump, gas well, and Taber, famous for a World Heritage Site and an its sweet corn. Lethbridge, built essential piece of Alberta history. on coal mining in the 1870s is The highway passes by the town a wonderful southern Alberta of Pincher Creek before entering town. Be sure to visit the Nikko the Canadian Rockies. Stop at the Yuko Japanese Gardens and the scenic Lundbreck Falls, and the Southern Alberta Art Gallery. site of the Frank Slide. In 1903, 91 About 90 minutes southeast of million tonnes of rock swept down Lethbridge is Writing-On-Stone Turtle Mountain burying part of Provincial Park, known for rare the coal mining town of Frank and petrogyphs and pictographs and killing 70 people. sandstone hoodoos. Fort Macleod Distances: Medicine Hat to is southern Alberta’s oldest Lethbridge 168 km (105 mi). settlement, and its downtown core Lethbridge to Crowsnest Pass 159 photograph: courtesy Travel Alberta is Alberta’s first Provincial Historic km (99 mi). All six TDR’s Covered Attractions & Events scenic drives accommodation Guide ouralberta 2009Information www.ouralberta.ca Our Alberta magazine has been published since 1996 as a collaboration between Where Calgary and Where Edmonton magazines. Using the ouDriving guirDe albefor Travellers rta2008 resources and expertise of Where magazine, Our Alberta has become the most comprehensive province-wide visitor publication distributed western throughout Alberta. adventures explore the best alberta has to offer Our Alberta showcases all parts of the province with essential information for travellers. Detailed listings promote attractions, activities, tours, scenic road trips must-see attractions accommodation, and more. Editorial features include the Ultimate Farmers’ markets Alberta, the must-sees, the hidden treasures and travel tips. Produced in a convenient pocket sized digest and sectioned in a geographical
Hotel Guide format, this is a reliable, easy-to-use reference source. maps & mileaGe tables Published by summer events
A comprehensive and portable digest-size magazine for travellers and visitors From the publishers of to the province, Our Alberta for travellers covers sights and attractions in every Where magazines in Calgary region plus an extensive guide to accommodations, local history and culture, and Edmonton adventure travel and more...
• Itemized tours of Alberta’s top ten road trips through all six regions, from Highway 1 through Banff National Park to a tour through Peace River country ouralberta • Descriptions of some of the province’s best golf courses • Top tours, excursions and adventures, from pack and fishing trips to whitewater rafting and extreme sports... plus 2009 • Highlighted sites around the province including hiking off the beaten path Advertising • Unique regional museums • Unusual information and spectacular pictures that works • Samples of Alberta’s heritage • Archeological Alberta • Activities just for kids and much more to experience. AS WELL, there are more than 300 annually updated descriptions of attractions, parks, museums, sports venues and viewpoints from every region of Alberta: The Rockies, Alberta South, Calgary and Area, Edmonton and Area, Alberta Central and Alberta North.
* 2001 Our Alberta Readers Survey. ouralberta 2009Information Your advertising can reach people who are susceptible to trying new things: www.ouralberta.ca • 8 out of 10 readers of Our Alberta said the It was good info. We had a really tough time magazine influenced Where they would travel in deciding Where to go and your magazine helped ouDriving guirDe albefor Travellers rta2008 the province.* us a lot. Thanks. Edmonton, Alberta A very interesting magazine which gives ideas for The load of information made us go to visit other western one to plan an itinerary. Dublin, Ireland places not planned for. Sudbury, Ontario adventures Your advertising can appear in a positive tourism environment: explore the best alberta has to offer • 81% of Our Alberta readers described the An excellent magazine! We picked this up for magazine as Extremely Useful (24%) or Very friends who were visiting with us, but learned a lot Useful (51%).* ourselves. Wonderful pictures!! This will help us plan our trip to southern Alberta. Sherwood Park, Alberta scenic road trips Found this booklet the best of all the information must-see attractions books we picked up. A wonderful publication! This magazine is the best we found on our travels! Farmers’ markets Rockhampton, Queensland Dresden, Germany
Your advertising can continue to work for you indefinitely:
• 95% of Our Alberta readers said they would keep it Great reference. Our copy is getting ‘dog-eared’. Hotel Guide for future reference.* Sylvan Lake, Alberta maps & mileaGe tables Published by summer events Very nice keepsake. I have passed it around the Will pass Our Alberta to fellow travellers. office. St. Louis, Missouri Schaumburg, Illinois
Distribution Cities & Towns receiving distribution (minimum 150,000 copies) Cranbrook, BC Vegreville c Slave Lake n Our Alberta is distributed throughout Alberta. Creston, BC Vermilion c Smoky Lake n Fernie, BC Westlock c Spirit River n Core distribution consists of: Golden, BC Wetaskiwin c Valleyview n Kimberley, BC Whitecourt c Banff r • Hotel distribution throughout Alberta Bonnyville c Calgary gcal Canmore r • Provincial Visitor Information Centres Camrose c Long View gcal Jasper r Drayton Valley c Devon ge Kananaskis r • Municipal & Chamber Visitor Information Edson c Edmonton ge Lake Louise r Centres in cities and towns province-wide Elk Point c Fort Saskatchewan ge Patricia r • Edmonton & Calgary International Airports Hinton c Spruce Grove ge Drumheller s Lloydminster c Beaverlodge n Fort McLeod s • Alberta Motor Association offices Millet c Cold Lake n High River s throughout Alberta Morinville c Fox Creek n Lethbridge s Ponoka c Ft. McMurray n • Train & bus stations in Edmonton & Calgary Medicine Hat s Red Deer c Grande Prairie n Milk River s • Selected RV campgrounds throughout Alberta Rocky Mountain House c Grimshaw n Milo s • Safeway and IGA stores in Edmonton, Sangudo c High Level n Oyen s St Paul c High Prairie n Vulcan s Calgary and selected cities throughout Alberta Swan Hills c Lac La Biche n Walsh s • Advertisers and major attractions Sylvan Lake c Peace River n West Glacier, Montana, US
throughout Alberta Legend: c - Central • gcal - Greater Calgary Area • ge - Greater Edmonton Area • n - North • r - Rockies • s - South 2009 Our Alberta Ad dimensions ouralberta Advertising Rates & Specifications Specifications 2009 AD Dimensions w/o bleed (width x depth)
Editorial Section – FOUR-COLOUR Display Ad Full Page $5,500 4.75" x 7.5" 2/3 Page $4,500 3.125" x 7.5" 1/2 Page Island $3,900 3.125" x 5.6" 2/3 Page 1/2 Page Horizontal $3,750 4.75" x 3.68" Vertical 1/3 Page Square $2,750 3.125" x 3.68" 1/2 Page Island 1/6 Page Vertical $2,000 1.5" x 3.68"
Special Position Double Page Spread $8,500 10" x 7.5" 1/2 Double Page Spread $5,900 10" x 3.68" 1/3 Double page Spread $4,900 10" x 2.3125"
Community pages Full Page $5,250 4.75" x 7.5" Double page Spread $8,100 10" x 7.5" Full Page 1/2 Page Space Closure: May 8 Final Art Approval: May 15
Trim size is 5.25" x 8.25" • BLEED SIZE for full page ad is 5.75" x 8.75" (includes 1/4" bleed) and 1/2" live area • BLEED SIZE for double page ad is 11" x 8.75" 1/6 (includes 1/4" bleed) and 1/2" live area & 1" gutter 1/3 Page * BLEED Not Available in Accommodation Section Page
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Phone 780 465 3362
Publisher Editor Rob Tanner Gregory Kennedy [email protected] [email protected]
Account Executives Listings Editor Doug Stirrett Cheryl Lindquist [email protected] [email protected] Gerry Liebel Art Director 1/3 Double 1/2 Double Full Double Page Spread Page Spread Page Spread [email protected] Clara Cheung [email protected]
Tanner Young Publishing Group t 780 465 3362 #4 Parkwood Office Centre f 780 448 0424 9343–50 St, Edmonton, AB T6B 2L5 www.where.ca/edmonton 04/09