THE LITTLE BOOK OF Introduction The category is growing and is bursting with new exciting innovation. Filled with insights, products, serving suggestions and recipes, this guide is here to help you create the perfect tea experience for your customers.

Contents THE OPPORTUNITY 04 TEA FORMATS 05 06 08

AFTERNOON TEA 11 12 TEA 14 CHAI TEA 16 BITS ON THE SIDE 19 THE PERFECT SERVE 20 ALL ABOUT VISIBILITY 22 GLOSSARY 24 ADDED EXTRAS 25 HOW TO ORDER 27

2 3 Opportunitea Tea formats

Tea became popular in Britain during the 17th century however the tea market is Loose Leaf changing and new premium are becoming more popular. With blends such Ideal for: providing a premium quality tea experience. as chai and matcha growing in popularity, plus fruit infusions and green tea booming….. it’s time to take tea seriously! Loose leaf tea allows the leaves freedom to unfurl and release their flavours. Loose leaf tea can come Improving in a variety of sizes or grades of quality. range, format, Loose Leaf Pyramids brand and Ideal for: Table service, counter service and premium serving experience 53% self-service. can command a These are pyramid bags that are filled with loose leaf tea that unfurls to release their flavour. Loose leaf significant profit 53% of consumers would pyramid bags offer all the quality and delicious taste of opportunity spend more on a premium loose leaf tea but with the convenience of a . for operators. tea experience.*

£3.00 Profit opportunity String & Tag Envelope Average Ideal for: Quick table and counter service or self-serve £2.50 £2.41 £2.38 profit areas to offer the convenience of a string and tag. £1.68† £2.00 £1.95 £1.94 These teabags come with a string and tag and can also £1.89 £1.85 come neatly wrapped in individual envelope pouches. £1.67 £1.54 £1.50 They are great for convenience, quality and cost. To prevent the string and tag from slipping into the brew, £1.00 wrap the string around the handle of the tea cup/pot or tuck the label inside the lip of a take away cup. £0.50

£0.00 Cream tea Chai Fruit tea Herbal Speciality Green Black Tea (with tea tea tea tea tea with Teabag or cake) milk Ideal for: Back of house, bulk brew and cost sectors. †Source: Allegra

Found in bulk packs with no string or tag, classic tea bags Did you know? It is estimated that the UK are often best for those conscious of cost. These tea bags will tend to release colour fast but may need a little longer drinks 165 million cups per day, that’s 62 billion £793m to brew the full flavour. cups per year! market worth £793 million * Source: Mintel Tea and Other Hot Drinks UK, July 2016 per annum*

4 5 Everyday Black Tea Tea Bag String & Tag Envelope 06554 Everyday Favourites 1 Cup Tea Bags 2x1250* 73266 Decaffeinated String & Tag Envelope 6x25 74681 Everyday Tea 1x1200 23358 Twinings Everyday Tea Tag & Envelope 6x50 64237 Tetley 1 Cup Tea Bags 2x1100* 08232 PG Tips Tag Envelope 1x200 Black tea 74726 Tetley for Caterers 1 Cup Decaf Tea Bags 1x440 55395 Tea Envelope 1x200 72915 Typhoo 1 Cup 2x1100 39890 Tetley Envelope 1x250 To make black tea, whole leaves are left to wither and ferment encouraging them to grow 56899 PG Tips 1 Cup Pyramid 2x1150* Loose Leaf Pyramid String & Tag dark and produce an intense, concentrated flavour. As soon as they are fermented, the 98935 1 Cup 2x1200* 85966 Teapigs Everyday Brew Tea 6x50* leaves are dried thoroughly, preserving their depth of flavour. By serving premium black String & Tag teas to your customers you can command a premium price and improve profits 23307 Twinings Everyday String & Tag 5x100 as customers are willing to pay more for a better quality experience. 21634 Tetley String & Tag Tea Bag 12x100*

Did you know? Black tea is still drunk 24727 Typhoo String & Tag Tea Bag 12x100

by 7 in 10 people, with 48% drinking 48475 PG Tips Tagged Tea Bags 12x100* it at least once a day. 50413 Yorkshire Tea String & Tag Bag 6x100* Source: Mintel Tea and Other Hot Drinks UK, July 2016 Speciality Black Tea ENGLISH EARL GREY String & Tag String & Tag Envelope 01484 Twinings English Breakfast String & Tag 5x100* 13524 Twinings Earl Grey Envelope 6x50* 26971 Twinings English Breakfast Decaffeinated 5x100* 01536 Taylors of Earl Grey Envelope 1x100 String & Tag 73267 Tetley Earl Grey String & Tag Envelope 6x25 74649 Tetley English Breakfast String & Tag 12x100* Envelope Everyday Favourites String & Tag Envelope 72526 Twinings The Earl Pyramid 4x20 23541 Coronet Breakfast Tea Tag & Envelope 1x250 09407 Clipper Organic Earl Grey 6x25* 1 Cup Tea Bags 73265 Tetley English Breakfast String & Tag 6x25 Envelope Loose Leaf Pyramid 01538 Taylors of Harrogate 1x100 74718 Twinings The Earl Pyramid 2x40 Envelope A smooth blend of English breakfast tea. 85979 Teapigs Earl Grey Strong Tea 6x50* 77451 Taylors of Harrogate Decaffeinated 1x100 English Breakfast Tea Envelope 2 X 1,250 Bags 06554 Loose Leaf Pyramid 72525 Twinings The Full English Pyramid 4x15

74721 Twinings The Full English Pyramid 2x40

Twinings The Full English Teapigs Tetley Pyramid Earl Grey Strong Tea Tagged Tea Bag Breakfast tea as it should be – a well rounded A blend of powerful Assam and Rwandan Ideal for front of house, behind counter or blend with full flavour. with the more delicate Ceylon and in-room service, the branded packaging Darjeeling to give the perfect strong tea proudly displays the Rainforest Alliance logo, base to compliment the zesty bergamot demonstrating the quality of this blend

2 x 40 Bags 74721 6 x 50 Bags 85979 1 x 250 Bags 39890

6 7 Twinings Infusions Thoroughly Minted Infusions are a blend of herbs, roots, flowers, fruits and leaves creating Pyramid refreshing alternatives to black tea. Most herbal blends don’t contain Everything you expect from the ultimate mint and are perceived to be healthier. They are a growing trend amongst experience - glorious peppermint, rounded 16-34 year-olds who prefer more experimental hot drinks and are with vibrant bursts of sweet spearmint. open to trying new flavours. Herbal and teas are the biggest area of growth in the tea category leading the way in customer trends. Offering a range of herbal and infusion teas 2 X 40 Bags 74737 on your menu can ensure you maximise your profit opportunity and please your customers with a wide variety of options.

Did you know? 30% of under 25 year olds have increased their tea consumption in the past 12 months

Teapigs PEPPERMINT TEA FRUIT TEA Super Fruit Tea Envelope Envelope Popped with real whole berries of cranberries 14723 Twinings Pure Peppermint 12x20* 14739 Twinings Cranberry, Raspberry & 12x20* and blueberries to give this fruit tea a super Elderflower 09399 Clipper Organic Peppermint Tea 6x25* fruity punch! 14725 Twinings Lemon & Ginger 12x20* 78403 Taylors of Harrogate Organic 1x100 String and Tag Envelope Peppermint 72530 Twinings Super Fruity Pyramid 4x15 6 X 50 Bags 86001 73269 Tetley Mint Infusion String & Tag 6x25 Envelope 72531 Twinings Pyramids Category Starter 1x6pk Case Loose Leaf Pyramid String & Tag 72532 Twinings Pyramids Flavours Selection 1x6pk 74737 Twinings Thoroughly Minted Pyramid 2x40 Case 85989 Teapigs Peppermint Tea 6x50* 73498 Taylors of Harrogate Lemon & Ginger 1x100 Loose Leaf Pyramid Envelope Envelope 73497 Taylors of Harrogate Blackberry & 1x100 72529 Twinings Thoroughly Minted Pyramid 4x15 Tetley Raspberry Envelope CAMOMILE TEA 73272 Tetley Lemon & Ginger String & Tag 6x25 Envelope Envelope Camomile String 38357 Twinings Camomile 12x20* 73276 Tetley Raspberry & Pomegranate 6x25 String and Tag Envelope String & Tag Envelope & Tag Envelope 73270 Tetley Camomile String & Tag 6x25 73278 Tetley Fruit & Herbal Variety Case 6x25 Envelope String & Tag A sip of naturally sweet, fresh camomile for a fragrant mellow cup of golden delight. Naturally REDBUSH TEA Loose Leaf Pyramid String & Tag caffeine free, made from delicate camomile flowers. Envelope 74738 Twinings Super Fruity Pyramid 2x40 98402 Twinings Redbush Envelope 4x20 86001 Teapigs Super Fruit Tea 6x50* 6 X 25 Bags 73270

8 9 CREATE A NEW GENERATION OF TEA LOVERS Afternoon tea

Afternoon tea is said to have originated with one person; Anna, 7th Duchess of Bedford. In the early 1800's she launched the idea of having tea in the late afternoon to bridge the gap between lunch and dinner, which in fashionable circles, might not be served until 8 o'clock at night. This fashionable custom soon evolved into high tea among the working classes and is now the very popular afternoon tea served by numerous outlets in a variety of different themes.

THE FASTEST GROWING FORMAT WITHIN THE TEA CATEGORY +40% YOY*

Loose Tea - Mesh Pyramid Envelopes 72526 The Earl Mesh Pyramid enveloped tea bags 4x20's 72525 The Full English Mesh Pyramid enveloped tea bags 4x15's Why not serve a wide selection of tea choices for your customers and serve 72529 Thoroughly Minted Mesh Pyramid enveloped tea bags 4x15's in different crockery to add that feel of a special occasion. 72530 Super Fruity Mesh Pyramid enveloped tea bags 4x15's For more details 72528 Jasmine Petals & Pearls Mesh Pyramid enveloped tea bags 4x20's visit www.bidvest.co.uk 72533 Bollywood Chai Mesh Pyramid enveloped tea bags 4x15's

Twinings.co.uk/foodservice *Source: ACNielsen, July 2015 10 11 Green tea Steamed green tea and

The key to green tea is no fermentation. The leaves are roasted or steamed as soon as they are picked in order to give that signature fresh, pure taste. avocado smoothie Did you know? Green tea has been a major area of new product activity with green tea bags adding the most value to the market in 2015. This healthy natural smoothie is packed with fresh fruit Source: Mintel Tea and Other Hot Drinks UK, July 2016 and vegetables, with the added taste of green tea. String & Tag 79495 Twinings Pure Green Tea String & Tag 12x20* String and Tag Envelope 73275 Tetley Pure Green String & Tag Envelope 6x25 73274 Tetley Green Tea with Lemon String & Tag Envelope 6x25 73277 Tetley Green Tea with Mango String & Tag Envelope 6x25 97208 Taylors of Harrogate Delicate Green Tea Envelope 1x100 Envelope 09376 Clipper Organic Green Tea 6x25* Loose Leaf Pyramid String & Tag 74734 Twinings Simply 2x40 85997 Teapigs Mao Feng Green Tea 6x50*

Twinings Teapigs Taylors of Harrogate RECIPE Pure Green Tea Mao Feng Delicate Green Tea String & Tag Green Tea Envelope 1. Brew a cup of tea using 2 Twinings 3. Add 1 banana, 2 pealed pears, pure green tea bags (79495). a handful of baby spinach leaves, Brew the tea for no more than half an avocado, the cooled tea The ultimate green tea, pure A light, delicate and fresh green Gentle sencha steaming 3 minutes then remove tea bags. and the juice of 1 lime to a blender, and unadulterated, just as it tea. Tagged and wrapped for and pan firing brings a light and pulse until completely mixed toasty flavour for a cleaner, should be - even those who freshness and convenience. 2. Place the cup in the fridge until and smooth. refreshing taste. say they don’t like green tea it has completely cooled. enjoy this! 4. For added decoration pour the smoothie into stylish jars and 12 x 20 Bags 79495 6 x 50 Bags 85997 1 x 100 Bags 97208 decorate with celery sticks!

12 13 RECIPE 1 RECIPE 2 RECIPE 3 Matcha Matcha milkshake Matcha smoothie Matcha Latte 1 teaspoon Teapigs matcha 1/2 teaspoon Teapigs matcha 1 teaspoon Teapigs matcha This is a truly top trending product that can help 100ml skimmed milk 1/2 apple A little hot water grow your customer base and profit margin. 2-3 scoops coconut 1/4 stick celery A squirt of agave syrup ice cream 2 sprigs mint A sprinkle of cinnamon Matcha is 100% natural, organic green tea leaves 1/2 banana and/or nutmeg which have been carefully ground to form a fine 1/2 pear 250ml almond milk powder. Until recently, virtually all Matcha has been consumed in Japan, but it is now gaining huge popularity in the UK and can be found in 100% Matcha Powder 1. Add all the ingredients into 1. Add all the ingredients 1. Add a little hot water to cafes, health food shops and smoothie bars. Some Teapigs Organic Matcha a blender together in a blender matcha in your cup see matcha as a sort of superhero amongst teas, 2. Blend until it’s a thick liquid 2. Blend until it’s a thick 2. Whisk and add the agave 100% natural, organic green tea liquid packed full of goodness plus it can be adapted for 3. Add a little coconut milk to syrup and spices leaves carefully ground to a fine 3. Add a dash of coconut both drinks and baking. 3. Heat almond milk and powder. A super-concentrated green thin as desired water or fruit juice to thin whisk to make frothy tea packed with antioxidants and as desired nutrients, that is also really versatile 4. Add the milk to the Why not try vanilla ice cream so can be served in a variety of ways matcha and enjoy the instead of coconut with Light and fresh and ideal for yumminess! including lattes, juices or even in white chocolate or coconut porridge and yogurts. breakfast time or on-the-go. sprinkles on top! This is delicious iced too! 2 x 80 Servings 73950 Just make a paste with a little cold almond milk (instead of the hot water), add the agave syrup and spices and top with more almond milk and ice. 1 2

3

14 15 Chai

In India “Chai” simply means ‘tea’ but in the west it refers specifically to spiced Indian- Iced Chai Latte style tea. Chai is centuries-old and is generally made from rich black tea, milk and a 1. Put 4 teaspoons of Drink Me Chai Latte combination of spices to create a warm, soothing effect. Adding Chai to your hot into a blender drinks menu can elevate your offering and enable you to command a price premium 2. Add 300ml of cold milk and ice from customers who are looking to try something new and exciting. 3. Blend for 20 seconds and serve Did you know? Chai is one of the fastest growing areas in tea at 26.7% year on year Source: Nielson, Nov 2015

CHAI TEA DRINK ME SPICED CHAI LATTE Spiced chai latte powder, an aromatic blend of tea, milk and spices.

4 x 1kg* 73946

Classic Chai Latte 1. Put 3 teaspoons of Drink Me Chai Latte into a cup 2. Add hot water and stir well 3. For an extra creamy texture use half boiling water and half hot frothy milk

Morning Pick-Me-Up Chai Espresso 1. Place 1 scoop of Drink Me Chia Latte into a mug 2. Add a shot of espresso and mix to a paste 3. Add steamed latte milk and stir 4. Finish with dusting of cinnamon powder

16 17 Bit on the side Pair a cup of tea with a biscuit that complements the flavour for an enhanced customer experience. Here are our recommendations to get the most out of these two popular British classics.

“After my first taste of Chai during my travels to India, it was love at first sip! I was inspired to bring that same taste and Hob Nobs – the crisp Green Tea and chocolate digestives – The natural, earthy taste of the green tea back to the UK and with my authentic taste of Darjeeling black tea matches perfectly with the creamy milk chocolate complements the creaminess of the milk Tuk Tuk, that’s where the story began...” coating of this biscuit. chocolate and cleanses the palate. 34065 – McVitie’s Hob Nobs Milk Chocolate 86842– McVitie’s Milk Chocolate Digestives FOUNDER OF DRINK ME CHAI 12 X 205g 15 X 300g Love at first sip... Our Chai Latte is a deliciously aromatic blend of tea, milk & natural spices ...... Once Chai’d, Never Forgotten!

NATURAL & AUTHENTIC SPICES Earl Grey and ginger nuts - ginger 99% CAFFEINE FREE Traditional black tea and rich tea biscuits biscuits are best paired with Earl Grey – Rich tea biscuits are ideal for dunking as the bergamot and citrus flavours and are best served with classic black balance the ginger well. You can also try tea and milk to heighten the biscuits’ peppermint tea with ginger biscuits as 73946 Drink Me Spiced Chai Latte 1 x 1kg Offer price £9.99 creaminess. they will contrast with the cooling mint. 08354 – McVitie’s Rich Tea 04649 – Everyday Favourites Ginger Nuts 24 X 200g 18 X 300g

18 19 Tea in China was traditionally drunk from cups without handles. When tea became popular in Britain, there was high demand for cups with handles to suit British habits. This made for tremendous growth in the pottery and porcelain industry and our team at Bidvest Catering Equipment have a wide variety of choices, from classic white to The perfect serve pretty patterns and contemporary copper, there’s something to suit your business.

01584 Churchill With tea drinking growing as a trend, choosing the right crockery to serve 01635 Churchill Stonecast Stonecast Mug Duck hot beverages is imperative to wow savvy customers. Using unique crockery Barley White Beverage Pot Egg Blue from our extensive range will help grow your sales and give customers that true experience.

01638 Churchill Stonecast 01277 Utopia Mini Long Mug Barley White Island Tea Pot 15cl Black Tea & Rooibos Chai Lattes When serving black teas or roobios, The traditional way of serving a chai latte 41684 Churchill Menu classic china is an excellent is in a tall clear latte glass. This not only Beverage Pot option to give the traditional tea- shows off the colour of the chai, but also drinking experience. Always offer these the delicious layer of froth on top. varieties with a jug of milk.

Loose Leaf Teas & Speciality Teas, 41678 Churchill Menu Pyramids Infusions & Green Teas Flared Tea Cup Serving loose leaf teas in authentic The pleasant colours of green teas 50724 Churchill Retro Blue teaware adds ritual and ceremony to as they infuse are well-suited to glass Mug 10.5cm the customer’s tea experience. Use , cups and saucers or decorated 69168 Steelite Simplicity glass cups and saucers, as well as glass and colourful crockery as well. White Low Cup teapots to allow the customer to watch their tea infusing.

50726 Churchill Retro 69159 Steelite Simplicity Blue Saucer 16cm White Saucer 00042 Arc International Toughened Columbia Latte

for more inspiration on how to serve your tea visit www.bidvestcateringequipment.com

20 21 All about visibility

Did you know? 75% of purchasing decisions are made at point of purchase, and consumers will only ask for products that they can see on menus or counter areas

‘A pot of tea’ no longer provides a sufficient description on menus, ensuring that your menu promotes a range of teas is an easy way to satisfy both your customers and improve your sales! of consumers would like Make your menus impactful and include to see more descriptors to allow your customers to choices of tea make an informed choice about blends and 19% flavours. Also ensure your menus have an at their coffee equal split of tea to coffee as tea represents retailer* the same volume as coffee out of home.

Tea Menu

/ Breakfast tea / Decaffeinated tea / Fairtrade tea / Darjeeling tea / / / Peppermint tea / Green tea / Matcha tea / Fruit and Infusion tea / Camomile tea / Chai tea

*Source: Allegra Tea out of Home Report Dec 14 22 23 Glossary Added extras

Consumers’ taste palates are becoming more and more sophisticated No tea offering is complete without sugar sachets and milk jiggers! Piled up, so to keep up with them, here’s what you need to navigate the tea lingo! they can make an elegant display for your customers

58731 Coronet UHT Milk Portions 120x12ml General Terms Smell 58732 Coronet UHT Semi Skimmed Milk Portions 120x12ml 71637 Dairystix UHT Whole Milk Portions 250x12ml Liquor Tarry 71649 Dairystix UHT Semi Skimmed Milk Portions 250x12ml Not the alcoholic type! Liquor is the Describes a smoky aroma of tea. 04401 Coronet white Sugar Sachets 1x1000ptn name for the water after it has been Woody 04403 Coronet Demerara Sugar Sachets 1x1000ptn brewed with the ingredients. Describes the smell of tea and 71234 Coronet Sweetener Sachets 1x1000ptn Blend is usually associated with teas Blends are a mixture of teas usually processed very late in the season. from different origins. Nose High Tea A term used for the aroma of You’ve probably heard of afternoon brewed tea, if it has a good nose tea, but high tea is becoming more it has great quality. and more popular and is served late afternoon/early evening and is a mixture of afternoon tea and dinner. Want to know more Appearance Taste To view even more tea-rrific inspiration on how to seize opportunities in this Full Bodied Coppery trending product category contact your sales representative or visit A strong tea with good colour and no Associated with high quality black bitterness. It can be recognised by teas this refers to a tea infusion www.bidvest.co.uk the good drying sensation it creates that looks like the colour of a new copper penny. in your mouth. Rich Sappy Describes a tea liquor which is full of A tea liquor which has a full juicy flavour. quality and thickness of flavour. Hard Body A desirable quality showing pungency Describes tea liquor which is and strength, particularly common abundent in quality and thickness in Assam teas. of flavour. Pungent Gunpowder In the tea world, if your tea is pungent, it’s Refers to the look of green tea leaves a good quality tea. Used for tea liquor that that have been rolled into pellets. is brisk and astringent. The pellets unfurl gently in hot water when brewed.

24 25 How to order Our new own brand coffee CONTACT US At Black + White Coffee Co. we’re passionate about providing you with the best quality coffee at prices you’ll love. Our coffee blends have been carefully selected using the finest Basingstoke 0370 3663 800 beans, for a full bodied yet smooth finish. We have a range of roast levels, with single origin and Fairtrade options to suit all your customers, including both beans and filter coffee. Battersea 0370 3663 500 Bicester 0370 3663 285 Birmingham 0370 3663 460 Chepstow 0370 3663 295 Edinburgh 0370 3663 480 Gateshead 0370 3663 450 Harlow 0370 3663 520 Lee Mill 0370 3663 600 Manchester 0370 3663 400 Grown at over 1350m - the ideal Nottingham 0370 3663 420 altitude for the best balanceof Oban 0163 1569 100 citrus acidity and combination Paddock Wood 0370 3663 670 of fruity, smooth chocolate notes. Salisbury 0370 3663 650 100% Arabica. Slough 0370 3663 250 Stowmarket 0370 3663 360 Our full range of beans... Swansea 0370 3663 230 Wakefield 0370 3663 400 Black + White Coffee Co. Worthing 0370 3663 580 Costa Rican 100% Arabica Medium Roast Coffee Beans 86649 • 6x1kg

Black + White Coffee Co. Fairtrade Medium Roast Coffee Beans 86666 • 6x1kg

Black + White Coffee Co. Mobile Laptop Tablet Call Centre Medium Roast Coffee Beans 86670 • 6x1kg

Black + White Coffee Co. Call your local depot, or register Dark Roast Coffee Beans online with our easy to use website 86701 • 6x1kg that works perfectly on whatever device you use. Why not enhance your customers’ experience with exciting and engaging point of sale material? From loyalty cards to encourage repeat business, to attractive table talkers and posters to really show off the brand, we’ve got a great range available. www.bidvest.co.uk Call your local depot, or visit www.bidvest.co.uk

26 27 Bidvest Foodservice 814 Leigh Road Slough SL1 4BD

Tel: +44 (0)370 3663 100 http://www.bidvest.co.uk

Always refer to the product packaging for information on it’s contents. We do not warrant information provided by third party manufacturers. If you require further details please contact our Advice Centre on 0370 3663 000

Bidvest Foodservice is a trading name of BFS Group Limited (registered number 239718) whose registered office is at 814 Leigh Road, Slough SL1 4BD.

Item Code - 63566 Photographs are for illustrative purposes only.