SIT Graduate Institute/SIT Study Abroad SIT Digital Collections Capstone Collection SIT Graduate Institute Spring 2018 Consumer Perceptions of Social Business Practices in South Korea and Thailand Emily Gaynor SIT Graduate Institute Follow this and additional works at: https://digitalcollections.sit.edu/capstones Part of the Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, and the Other Business Commons Recommended Citation Gaynor, Emily, "Consumer Perceptions of Social Business Practices in South Korea and Thailand" (2018). Capstone Collection. 3100. https://digitalcollections.sit.edu/capstones/3100 This Thesis (Open Access) is brought to you for free and open access by the SIT Graduate Institute at SIT Digital Collections. It has been accepted for inclusion in Capstone Collection by an authorized administrator of SIT Digital Collections. For more information, please contact
[email protected]. Running Head: PERCEPTIONS OF SOCIAL BUSINESS PRACTICES IN SOUTH KOREA AND THAILAND 1 CONSUMER PERCEPTIONS OF SOCIAL BUSINESS PRACTICES IN SOUTH KOREA AND THAILAND Emily Lynn Gaynor SIT PIM 76 A Capstone Paper submitted in partial fulfillment of the requirements for a Master of Arts in Intercultural Leadership, Service, and Management at SIT Graduate Institute in Brattleboro, Vermont, USA. May 12, 2018 Advisor: Dr. Alla Korzh PERCEPTIONS OF SOCIAL BUSINESS PRACTICES IN SOUTH KOREA AND THAILAND 2 Abstract The global economy is shifting from Western capitalism towards more inclusive alternatives. Leaders like Muhammed Yunus are normalizing global social enterprise opportunities and cross-sector collaboration. International certifications like B Corporations, Fair Trade, Cruelty Free (The Leaping Rabbit), 1% for the Planet, and the Rainforest Alliance are rapidly growing their networks.