(FHDC) Shepway Town Centres Study 2015
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EB 07.60 Shepway Town Centres Study Volume 1 - Main Report Final Report On behalf of 30210 | Final Report | May 2015 Office Address: 16 Brewhouse Yard, Clerkenwell, London EC1V 4LJ T: +44 (0)207 566 8600 E: [email protected] Shepway District Council Shepway Town Centres Study Document Control Sheet Project Name: Shepway Town Centres Study Project Ref: 30210 Report Title: Final Report Date: May 2015 Name Position Signature Date Prepared by: Adam Bunn Principal Planner November 2014 Prepared by: John Parmiter Consultant to PBA November 2014 Prepared by: Mike Bodkin Senior Associate MB November 2014 Reviewed by: Peter Keenan Senior Associate November 2014 Approved by: Chris Quinsee Partner November 2014 For and on behalf of Peter Brett Associates LLP Revision Date Description Prepared Reviewed Approved A July 2014 Draft report for client comment AB/JP/MB PK/JP CQ B Nov 2014 Draft Final Report AB/JP/MB PK/JP CQ C May 2015 Final Report PK PK CQ Peter Brett Associates LLP disclaims any responsibility to the Client and others in respect of any matters outside the scope of this report. This report has been prepared with reasonable skill, care and diligence within the terms of the Contract with the Client and generally in accordance with the appropriate RTPI, RICS or equivalent Agreement and taking account of the manpower, resources, investigations and testing devoted to it by agreement with the Client. This report is confidential to the Client and Peter Brett Associates LLP accepts no responsibility of whatsoever nature to third parties to whom this report or any part thereof is made known. Any such party relies upon the report at their own risk. © Peter Brett Associates LLP 2015 ii Shepway District Council Shepway Town Centres Study Contents 1 Introduction ................................................................................................................................. 8 1.1 Introduction to the Study ............................................................................................... 8 1.2 Study Challenges and Terms of Reference .................................................................. 8 1.3 Structure of Outputs ...................................................................................................... 9 2 National Context for Town Centres and their Future ............................................................ 11 2.1 Introduction .................................................................................................................. 11 2.2 Published Research .................................................................................................... 11 2.3 Market Context ............................................................................................................ 13 2.4 Implications of These Changes ................................................................................... 19 3 Planning Policy Context ........................................................................................................... 21 3.1 National Planning Policy Framework (NPPF) ............................................................. 21 3.2 National Planning Practice Guidance (2014) .............................................................. 23 3.3 Shepway Core Strategy (2013) ................................................................................... 24 3.4 Folkestone Harbour & Seafront Masterplan ................................................................ 26 3.5 Other Studies and Evidence ........................................................................................ 27 4 Existing Retail, Leisure & Other Town Centre Uses in Shepway ......................................... 29 4.1 Introduction .................................................................................................................. 29 4.2 Folkestone ................................................................................................................... 29 4.3 Hythe ........................................................................................................................... 33 4.4 New Romney ............................................................................................................... 35 4.5 Lydd ............................................................................................................................. 35 4.6 Hawkinge ..................................................................................................................... 36 4.7 Cheriton ....................................................................................................................... 36 4.8 Out-of-Centre ............................................................................................................... 37 4.9 Competing Centres...................................................................................................... 38 4.10 Conclusions on Network of Centres ............................................................................ 40 5 Spending Patterns in Shepway ................................................................................................ 42 5.2 Definition of Study Area ............................................................................................... 42 5.3 Current & Future Spending in Study Area ................................................................... 43 5.4 Patterns of Comparison Goods Spending ................................................................... 44 5.5 Patterns of Convenience Goods Spending ................................................................. 47 6 Need for Retail Floorspace ....................................................................................................... 50 6.1 Introduction .................................................................................................................. 50 6.2 Quantitative Inputs....................................................................................................... 50 6.3 Other Claims on Expenditure ...................................................................................... 51 6.4 Over-Trading of Floorspace ........................................................................................ 52 6.5 Comparison Goods Needs Assessment ..................................................................... 52 6.6 Convenience Goods Needs Assessment .................................................................... 54 iii Shepway District Council Shepway Town Centres Study 6.7 Qualitative Need Assessment ..................................................................................... 55 6.8 Summary of Retail Need ............................................................................................. 58 7 Commercial Leisure Assessment ............................................................................................ 59 7.1 Introduction .................................................................................................................. 59 7.2 Expenditure Growth in the Leisure Services Sector .................................................... 59 7.3 Food and Drink Spending ............................................................................................ 60 7.4 Cinema and Theatre Visits .......................................................................................... 63 7.5 Other Commercial Leisure Activities ........................................................................... 65 7.6 Summary of Commercial Leisure Need ...................................................................... 65 8 Engagement ............................................................................................................................... 67 8.2 PBA Stakeholder Engagement .................................................................................... 67 8.3 Local Plan Places and Policies Local Plan Consultation ............................................ 69 8.4 Conclusions ................................................................................................................. 77 9 Recommendations .................................................................................................................... 79 9.1 Introduction .................................................................................................................. 79 9.2 Policy Recommendations ............................................................................................ 79 9.3 Strategy Recommendations ........................................................................................ 83 9.4 Monitoring & Next Steps .............................................................................................. 88 Figures Figure 2.1 - ‘C store’ Formats operated by Tesco, Sainsbury’s and Morrisons .................................... 14 Figure 2.2 - Image of Southwater, Telford ............................................................................................. 16 Figure 2.3 - Forecast of Non-Store Retailing (‘Special Forms of Trading’) Market Share to 2030 ....... 18 Figure 2.4 - Top 20 e-commerce Websites in the UK, 2013 ................................................................. 18 Figure 3.1 - Folkestone Seafront & Harbour: Existing and Proposed ................................................... 26 Figure 4.1 - Images of Folkestone Town Centre ................................................................................... 29 Figure 4.2 - Image