The Remarkable Practice Academy January Marketing Map

THE REMARKABLE PRACTICE ACADEMY JANUARY MARKETING MAP

•Email; "Let's start a MOVEMENT in 2014!" •Special Reports •Landing page BEGIN •15/20 by 2015 •Free Reports on •Emails •Get in front of 15% of the Headaches, Back/ •Survey population in a 20 miles radius •Establish out talk Neck Pain, Allergies by 2015 •Invite to Launch Party •Screenings •Direct Mailer to Inactive List •Corp Wellness Leads JAN WEEK 2: LAUNCH PROMO CONTINUED JAN WEEK 1: LAUNCH PREPARATION & PROMOTION

1.1 1.2 1.3 1.4 1.5 2.1 2.2 LAUNCH GOOGLE LAUNCH 2 WEEK SEND OUT MESSAGING / TALK REACTIVATION WEEKLY COFFEE WEEKLY COFFEE ADVERTISING VIDEO TESTIMONIAL LAUNCH EMAIL TRACK FOR EVENT CAMPAIGN BREAKS BREAKS CAMPAIGN CHALLENGE

JAN WEEK 3: JANUARY MARKETING PLAN & LAUNCH PARTY PREPARATIONS

•Patient Orientation •Landing Page Gift Certificate •Emails •Brilliant OR •Continue Email Campaign •Social Media Foundations •Fliers

2.3 2.4 MONITOR 3.1 3.2 3.3 CONTINUE VIDEO REACTIVATION ANALYTICS/ WEEKLY COFFEE WEEKLY TESTIMONIAL CAMPAIGN ADJUST GOOGLE BREAKS WORKSHOPS CHALLENGE ADS CAMPAIGN

JAN WEEK 4: FINAL LAUNCH PREPARATION JAN WEEK 5: LAUNCH PARTY

•Screenings •"I Need Your Help..." •External Talks •Be a great PT, refer, screenings, talks.." •Generating Referrals •Teleseminars 4.1 FINALIZE 4.2 5.2 5.1 5.3 TALK TRACK - 5.4 PREPARATIONS EXPERT BUNDLES LAUNCH PARTY AT LAUNCH VIDEO CAPTURE ENERGIZE FOR LAUNCH FOR FEBRUARY THE OFFICE WITH JON BUTCHER TESTIMONIALS PATIENT BASE PARTY

•Enter to win a Raffle, Gift Certificate •Patient Appreciation Day •Landing Page BEGIN •Share the Love -Omelette Bar •Emails •Fliers •Social Media •Establish out talk •When someone refers 2 ppl they get 2 invitations to a •Screenings March dinner workshop •Corp Wellness Leads

FEB WEEK 2: PAD PLANNING & PROMOS FEB WEEK 1: PLANNING, PREP AND PROMO FOR VALENTINE'S DAY PAD

1.1 1.2 1.3 1.4 1.5 LAUNCH 2.1 FINALIZE 2.2 CREATE LIST OF PLAN FOR HOLD A SPINAL WEEKLY COFFEE VALENTINE'S DAY VALENTINE'S DAY WEEKLY COFFEE BUSINESSES FOR VALENTINE'S DAY SCREENING EVENT BREAKS PAD REFERRAL PAD OMELETTE BREAKS EXTERNAL TALKS PAD CAMPAIGN BAR

FEB WEEK 3: NEW YEAR, NEW YOU TELESEMINAR PLANNING

•Patient •Landing Page, Emails Appreciation Day •Social Media •Share the Love •Fliers -Omelette Bar •Redistribution

2.3 2.4 3.1 3.2 3.3 3.4 LAUNCH PREPARE FOR HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL VALENTINE'S DAY NEW YEAR, NEW SCREENING EVENT EXTERNAL TALK BREAKS SCREENING EVENT PAD YOU TELESEMINAR

FEB WEEK 4: LAUNCH NEW YEAR, NEW YOU TELESEMINAR

•Dinner Workshops

4.1 4.2 4.3 4.4 4.5 4.6 FINALIZE HOLD WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES PREPARATIONS NEW YEAR, NEW BREAKS EXTERNAL TALK SCREENING EVENT FOR MARCH FOR TELESEMINAR YOU TELESEMINAR

•Landing Page •Emails •Create Branded PPT BEGIN •Fliers Presentation •Social Media •Direct Mail Invitations •Establish out talk •Create Marketing for other Biz to •Screenings promote Dinner Talk / Workshop •Corp Wellness Leads

MAR WEEK 2: DINNER TALK PREP MAR WEEK 1: PLANNING, PREP AND PROMO FOR DINNER TALK / WORKSHOP

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH DINNER CREATE DINNER HOLD A SPINAL PLAN FOR DINNER WEEKLY COFFEE WEEKLY COFFEE BUSINESSES FOR TALK/ WORKSHOP TALK/ WORKSHOP SCREENING EVENT TALK/ WORKSHOP BREAKS BREAKS EXTERNAL TALKS CAMPAIGN PRESENTATION

MAR WEEK 3: PLANNING FOR APRIL'S LADIES NIGHT OUT

•Track Marketing •What is working •All Hands On Deck Call •What is not •Total Registrations

2.3 2.4 3.1 3.2 3.3 3.4 TRACK DINNER PLANNING HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL TALK / WORKSHOP CALL FOR APRIL'S SCREENING EVENT EXTERNAL TALK BREAKS SCREENING EVENT CAMPAIGN REGS LADIES NIGHT OUT

MAR WEEK 4: LAUNCH DINNER TALK / WORKSHOP •Spring Into Health •PADs

4.1 FINALIZE 4.2 4.3 4.4 4.5 HOLD PREPARATIONS WEEKLY COFFEE HOLD SPINAL EXPERT BUNDLES DINNER TALK/ FOR DINNER TALK/ BREAKS SCREENING EVENT FOR APRIL WORKSHOP WORKSHOP

•Landing Page •Patient Appreciation Day •Emails •Smoothie Bar BEGIN •Fliers •Spring Into Health Theme •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

APRIL WEEK 1: PLANNING, PREP AND PROMO FOR SMOOTHIE BAR PAD APRIL WEEK 2: PAD PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH SPRING HOLD A SPINAL PLAN FOR SPRING WEEKLY COFFEE PREP FOR WEEKLY COFFEE BUSINESSES FOR INTO HEALTH PAD SCREENING EVENT INTO HEALTH PAD BREAKS SMOOTHIE BAR BREAKS EXTERNAL TALKS CAMPAIGN

APRIL WEEK 3: CONTINUE PROMOS FOR SPRING INTO HEALTH PAD

2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL MARKETING DINNER TALK TO SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT PROMOS / EVENT PROMOTE PAD REGISTRATIONS

APRIL WEEK 4: FINALIZE PREPS SPRING INTO HEALTH PAD APRIL WEEK 5: LAUNCH

•Ladies Night Out

4.1 FINALIZE 4.2 4.3 4.4 4.5 5.1 LAUNCH PREPARATIONS WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES SPRING INTO FOR SMOOTHIE BREAKS EXTERNAL TALK SCREENING EVENT FOR MAY HEALTH PAD BAR PAD SMOOTHIE BAR

•Landing Page •Emails BEGIN •Plan for Mother's Day themed •Fliers Ladies Night Out •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

MAY WEEK 1: PLANNING, PREP AND PROMO FOR MOTHER'S DAY THEMED LADIES NIGHT OUT (LNO) MAY WEEK 2: LNO PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH HOLD A SPINAL PLAN FOR LADIES WEEKLY COFFEE PREP FOR LADIES WEEKLY COFFEE BUSINESSES FOR LADIES NIGHT OUT SCREENING EVENT NIGHT OUT BREAKS NIGHT OUT BREAKS EXTERNAL TALKS CAMPAIGN

MAY WEEK 3: CONTINUE PROMOS FOR MOTHER'S DAY THEMED LADIES NIGHT OUT

MAY WEEK 4: FINALIZE PREPARATIONS AND LAUNCH MOTHER'S DAY THEMED LADIES NIGHT OUT

•Father's Day Themed •Guys Night Out

4.1 4.2 4.3 4.4 4.5 5.1 LAUNCH FINALIZE WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES MOTHER'S DAY PREPARATIONS BREAKS EXTERNAL TALK SCREENING EVENT FOR JUNE THEMED LADIES FOR LADIES NIGHT NIGHT OUT

•Landing Page •Emails BEGIN •Plan for Father's Day themed •Fliers Guys Night Out •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

JUNE WEEK 1: PLANNING, PREP AND PROMO FOR FATHER'S DAY THEMED GUYS NIGHT OUT (GNO) JUNE WEEK 2: GNO PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH HOLD A SPINAL PLAN FOR GUYS WEEKLY COFFEE PREP FOR WEEKLY COFFEE BUSINESSES FOR GUYS NIGHT OUT SCREENING EVENT NIGHT OUT BREAKS GUYS NIGHT OUT BREAKS EXTERNAL TALKS CAMPAIGN

JUNE WEEK 3: CONTINUE PROMOS FOR FATHER'S DAY THEMED GUYS NIGHT OUT

JUNE WEEK 4: FINALIZE PREPARATIONS AND LAUNCH FATHER'S DAY THEMED GUYS NIGHT OUT

•100 Day Challenge

4.1 4.2 4.3 4.4 4.5 4.6 LAUNCH FINALIZE WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES FATHER'S DAY PREPARATIONS BREAKS EXTERNAL TALK SCREENING EVENT FOR JULY THEMED GUYS FOR GUYS NIGHT NIGHT OUT

•Landing Page •Emails BEGIN •Plan for 100 Day Challenge •Fliers •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

JULY WEEK 2: 100 DAY CHALLENGE JULY WEEK 1: PLANNING, PREP AND PROMO FOR 100 DAY CHALLENGE PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH 100 DAY HOLD A SPINAL PLAN FOR 100 DAY WEEKLY COFFEE PREP FOR 100 DAY WEEKLY COFFEE BUSINESSES FOR CHALLENGE SCREENING EVENT CHALLENGE BREAKS CHALLENGE BREAKS EXTERNAL TALKS CAMPAIGN

JULY WEEK 3: CONTINUE PROMOS FOR 100 DAY CHALLENGE

2.3 2.4 3.1 EXTERNAL 3.2 3.3 3.4 TRACK HOLD A SPINAL PRESENT AN DINNER TALK TO WEEKLY COFFEE HOLD A SPINAL PROMOS / SCREENING EVENT EXTERNAL TALK PROMOTE 100 DAY BREAK SCREENING EVENT CHALLENGE CHALLENGE REGISTRATIONS

JULY WEEK 4 / 5: FINALIZE PREPARATIONS AND LAUNCH 100 DAY CHALLENGE

•Summer Fun Theme •Hawaiian Days

4.1 FINAL PREP 4.2 4.3 4.4 4.5 5.1 OFFICIAL FOR OFFICIAL 100 WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES LAUNCH OF 100 DAY CHALLENGE BREAKS EXTERNAL TALK SCREENING EVENT FOR AUGUST DAY CHALLENGE LAUNCH

•Landing Page •Emails BEGIN •Plan for Hawaiian Days •Fliers •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

AUGUST WEEK 2: HAWAIIAN DAYS AUGUST WEEK 1: PLANNING, PREP AND PROMO FOR SUMMER FUN: HAWAIIAN DAYS PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF HOLD A SPINAL PLAN FOR WEEKLY COFFEE LAUNCH HAWAIIAN PREP FOR WEEKLY COFFEE BUSINESSES FOR SCREENING EVENT SUMMER FUN BREAKS DAYS CAMPAIGN HAWAIIAN DAYS BREAKS EXTERNAL TALKS

AUGUST WEEK 3: CONTINUE PROMOS FOR HAWAIIAN DAYS

2.3 2.4 3.1 EXTERNAL 3.2 3.3 3.4 TRACK HOLD A SPINAL PRESENT AN DINNER TALK TO WEEKLY COFFEE HOLD A SPINAL PROMOS / SCREENING EVENT EXTERNAL TALK PROMOTE BREAK SCREENING EVENT HAWAIIAN DAYS HAWAIIAN DAY REGISTRATIONS

AUGUST WEEK 4: FINALIZE PREPARATIONS AND LAUNCH HAWAIIAN DAYS

•DD Palmer - Chiro Birthday Sept 18 •Back to School

4.1 FINAL PREP 4.2 4.3 4.4 4.5 4.6 OFFICIAL FOR OFFICIAL WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES LAUNCH OF HAWAIIAN DAYS BREAKS EXTERNAL TALK SCREENING EVENT FOR SEPTEMBER HAWAIIAN DAYS LAUNCH

•Landing Page •Emails BEGIN •DD Palmer's First adjustment - Sept 18th •Fliers •Back to School Event •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

SEPT WEEK 2: CHIRO BDAY & BACK TO SEPT WEEK 1: PLANNING, PREP AND PROMO FOR CHIRO BIRTHDAY / BACK TO SCHOOL EVENTS SCHOOL PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF PLAN FOR LAUNCH CHIRO PREP FOR CHIRO HOLD A SPINAL WEEKLY COFFEE WEEKLY COFFEE BUSINESSES FOR CHIRO BDAY / BDAY & BACK TO BDAY & BACK TO SCREENING EVENT BREAKS BREAKS EXTERNAL TALKS BACK TO SCHOOL SCHOOL CAMPAIGN SCHOOL EVENTS

SEPTEMBER WEEK 3: CONTINUE PROMOS FOR BACK TO SCHOOL EVENT

2.3 2.4 3.1 3.2 3.3 3.4 TRACK HOLD A SPINAL PRESENT AN SEPT 18TH - HOLD WEEKLY COFFEE HOLD A SPINAL PROMOS / BACK TO SCREENING EVENT EXTERNAL TALK CHIRO BDAY EVENT BREAK SCREENING EVENT SCHOOL REGISTRATIONS

SEPTEMBER WEEK 4 & 5 : LAUNCH BACK TO SCHOOL EVENT

•Inside-Out Philosophy

4.1 4.2 4.3 4.4 5.1 LAUNCH BACK TO WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES SCHOOL EVENT BREAKS EXTERNAL TALK SCREENING EVENT FOR OCTOBER

•Landing Page •Emails BEGIN •Fliers •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

OCT WEEK 2: INSIDE OUT / PHILOSOPHY OCT WEEK 1: PLANNING, PREP AND PROMO FOR INSIDE OUT / PHILOSOPHY PROMO PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF PLAN FOR LAUNCH INSIDE PREP FOR INSIDE HOLD A SPINAL WEEKLY COFFEE WEEKLY COFFEE BUSINESSES FOR INSIDE OUT/ OUT / PHILOSOPHY OUT / PHILOSOPHY SCREENING EVENT BREAKS BREAKS EXTERNAL TALKS PHILOSOPHY EVENT CAMPAIGN EVENT

OCTOBER WEEK 3: CONTINUE PROMOS FOR INSIDE OUT / PHILOSOPHY EVENT

2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL PROMOS / INSIDE TALK TO PROMOTE SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT OUT / PHILOSOPHY PHILOSOPHY EVENT REGISTRATIONS

OCTOBER WEEK 4: LAUNCH INSIDE OUT / PHILOSOPHY EVENT

•Thanksgiving / Gratitude

4.1 4.2 4.3 4.4 4.5 LAUNCH WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES INSIDE OUT / BREAKS EXTERNAL TALK SCREENING EVENT FOR NOVEMBER PHILOSOPHY EVENT

•Landing Page •Emails BEGIN •Fliers •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

NOV WEEK 2: THANKSGIVING / GRATITUDE NOV WEEK 1: PLANNING, PREP AND PROMO FOR THANKSGIVING / GRATITUDE EVENT EVENT PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5LAUNCH INSIDE 2.1 2.2 UPDATE LIST OF PLAN FOR PREP FOR HOLD A SPINAL WEEKLY COFFEE THANKSGIVING/ WEEKLY COFFEE BUSINESSES FOR THANKSGIVING / THANKSGIVING / SCREENING EVENT BREAKS GRATITUDE BREAKS EXTERNAL TALKS GRATITUDE GRATITUDE EVENT CAMPAIGN

NOVEMBER WEEK 3: CONTINUE PROMOS FOR THANKSGIVING / GRATITUDE EVENT

2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL PROMOS / TALK TO PROMOTE SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT GRATITUDE EVENT GRATITUDE EVENT REGISTRATIONS

NOVEMBER WEEK 4: LAUNCH THANKSGIVING / GRATITUDE EVENT

•Christmas / Gift Giving

4.1 4.2 4.3 4.4 4.6 LAUNCH WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES THANKSGIVING / BREAKS EXTERNAL TALK SCREENING EVENT FOR DECEMBER GRATITUDE EVENT

•Landing Page •Emails BEGIN •Fliers •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event

DEC WEEK 2: CHRISTMAS / GIFT GIVING DECEMBER WEEK 1: PLANNING, PREP AND PROMO FOR CHRISTMAS / GIFT GIVING EVENT EVENT PLANNING & PROMOS

1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF PREP FOR LAUNCH PREP FOR HOLD A SPINAL WEEKLY COFFEE WEEKLY COFFEE BUSINESSES FOR CHRISTMAS / GIFT CHRISTMAS / GIFT CHRISTMAS / GIFT SCREENING EVENT BREAKS BREAKS EXTERNAL TALKS GIVING EVENT GIVING CAMPAIGN GIVING EVENT

DECEMBER WEEK 3: CONTINUE PROMOS FOR CHRISTMAS / GIFT GIVING EVENT

2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL PROMOS / GIFT TALK TO PROMOTE SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT GIVING EVENT GIFT GIVING EVENT REGISTRATIONS

DECEMBER WEEK 4 & 5: LAUNCH CHRISTMAS / GIFT GIVING EVENT

•New Year, New You

4.1 4.2 4.3 4.4 5.1 LAUNCH WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES CHRISTMAS / GIFT BREAKS EXTERNAL TALK SCREENING EVENT FOR JANUARY GIVING EVENT