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The Remarkable Practice Academy January Marketing Map

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The Remarkable Practice Academy January Marketing Map THE REMARKABLE PRACTICE ACADEMY JANUARY MARKETING MAP •Email; "Let's start a MOVEMENT in 2014!" •Special Reports •Landing page BEGIN •15/20 by 2015 •Free Reports on •Emails •Get in front of 15% of the Headaches, Back/ •Survey population in a 20 miles radius •Establish out talk Neck Pain, Allergies by 2015 •Invite to Launch Party •Screenings •Direct Mailer to Inactive List •Corp Wellness Leads JAN WEEK 2: LAUNCH PROMO CONTINUED JAN WEEK 1: LAUNCH PREPARATION & PROMOTION 1.1 1.2 1.3 1.4 1.5 2.1 2.2 LAUNCH GOOGLE LAUNCH 2 WEEK SEND OUT MESSAGING / TALK REACTIVATION WEEKLY COFFEE WEEKLY COFFEE ADVERTISING VIDEO TESTIMONIAL LAUNCH EMAIL TRACK FOR EVENT CAMPAIGN BREAKS BREAKS CAMPAIGN CHALLENGE JAN WEEK 3: JANUARY MARKETING PLAN & LAUNCH PARTY PREPARATIONS •Patient Orientation •Landing Page Gift Certificate •Emails •Brilliant OR •Continue Email Campaign •Social Media Foundations •Fliers 2.3 2.4 MONITOR 3.1 3.2 3.3 CONTINUE VIDEO REACTIVATION ANALYTICS/ WEEKLY COFFEE WEEKLY TESTIMONIAL CAMPAIGN ADJUST GOOGLE BREAKS WORKSHOPS CHALLENGE ADS CAMPAIGN JAN WEEK 4: FINAL LAUNCH PREPARATION JAN WEEK 5: LAUNCH PARTY •Screenings •"I Need Your Help..." •External Talks •Be a great PT, refer, screenings, talks.." •Generating Referrals •Teleseminars 4.1 FINALIZE 4.2 5.2 5.1 5.3 TALK TRACK - 5.4 PREPARATIONS EXPERT BUNDLES LAUNCH PARTY AT LAUNCH VIDEO CAPTURE ENERGIZE FOR LAUNCH FOR FEBRUARY THE OFFICE WITH JON BUTCHER TESTIMONIALS PATIENT BASE PARTY REVISION A LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY FEBRUARY MARKETING MAP •Enter to win a Raffle, Gift Certificate •Patient Appreciation Day •Landing Page BEGIN •Share the Love -Omelette Bar •Emails •Fliers •Social Media •Establish out talk •When someone refers 2 ppl they get 2 invitations to a •Screenings March dinner workshop •Corp Wellness Leads FEB WEEK 2: PAD PLANNING & PROMOS FEB WEEK 1: PLANNING, PREP AND PROMO FOR VALENTINE'S DAY PAD 1.1 1.2 1.3 1.4 1.5 LAUNCH 2.1 FINALIZE 2.2 CREATE LIST OF PLAN FOR HOLD A SPINAL WEEKLY COFFEE VALENTINE'S DAY VALENTINE'S DAY WEEKLY COFFEE BUSINESSES FOR VALENTINE'S DAY SCREENING EVENT BREAKS PAD REFERRAL PAD OMELETTE BREAKS EXTERNAL TALKS PAD CAMPAIGN BAR FEB WEEK 3: NEW YEAR, NEW YOU TELESEMINAR PLANNING •Patient •Landing Page, Emails Appreciation Day •Social Media •Share the Love •Fliers -Omelette Bar •Redistribution 2.3 2.4 3.1 3.2 3.3 3.4 LAUNCH PREPARE FOR HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL VALENTINE'S DAY NEW YEAR, NEW SCREENING EVENT EXTERNAL TALK BREAKS SCREENING EVENT PAD YOU TELESEMINAR FEB WEEK 4: LAUNCH NEW YEAR, NEW YOU TELESEMINAR •Dinner Workshops 4.1 4.2 4.3 4.4 4.5 4.6 FINALIZE HOLD WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES PREPARATIONS NEW YEAR, NEW BREAKS EXTERNAL TALK SCREENING EVENT FOR MARCH FOR TELESEMINAR YOU TELESEMINAR REVISION A LAST UPDATED: 12/27/13 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY MARCH MARKETING MAP •Landing Page •Emails •Create Branded PPT BEGIN •Fliers Presentation •Social Media •Direct Mail Invitations •Establish out talk •Create Marketing for other Biz to •Screenings promote Dinner Talk / Workshop •Corp Wellness Leads MAR WEEK 2: DINNER TALK PREP MAR WEEK 1: PLANNING, PREP AND PROMO FOR DINNER TALK / WORKSHOP 1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH DINNER CREATE DINNER HOLD A SPINAL PLAN FOR DINNER WEEKLY COFFEE WEEKLY COFFEE BUSINESSES FOR TALK/ WORKSHOP TALK/ WORKSHOP SCREENING EVENT TALK/ WORKSHOP BREAKS BREAKS EXTERNAL TALKS CAMPAIGN PRESENTATION MAR WEEK 3: PLANNING FOR APRIL'S LADIES NIGHT OUT •Track Marketing •What is working •All Hands On Deck Call •What is not •Total Registrations 2.3 2.4 3.1 3.2 3.3 3.4 TRACK DINNER PLANNING HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL TALK / WORKSHOP CALL FOR APRIL'S SCREENING EVENT EXTERNAL TALK BREAKS SCREENING EVENT CAMPAIGN REGS LADIES NIGHT OUT MAR WEEK 4: LAUNCH DINNER TALK / WORKSHOP •Spring Into Health •PADs 4.1 FINALIZE 4.2 4.3 4.4 4.5 HOLD PREPARATIONS WEEKLY COFFEE HOLD SPINAL EXPERT BUNDLES DINNER TALK/ FOR DINNER TALK/ BREAKS SCREENING EVENT FOR APRIL WORKSHOP WORKSHOP REVISION A LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY APRIL MARKETING MAP •Landing Page •Patient Appreciation Day •Emails •Smoothie Bar BEGIN •Fliers •Spring Into Health Theme •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event APRIL WEEK 1: PLANNING, PREP AND PROMO FOR SMOOTHIE BAR PAD APRIL WEEK 2: PAD PLANNING & PROMOS 1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH SPRING HOLD A SPINAL PLAN FOR SPRING WEEKLY COFFEE PREP FOR WEEKLY COFFEE BUSINESSES FOR INTO HEALTH PAD SCREENING EVENT INTO HEALTH PAD BREAKS SMOOTHIE BAR BREAKS EXTERNAL TALKS CAMPAIGN APRIL WEEK 3: CONTINUE PROMOS FOR SPRING INTO HEALTH PAD 2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL MARKETING DINNER TALK TO SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT PROMOS / EVENT PROMOTE PAD REGISTRATIONS APRIL WEEK 4: FINALIZE PREPS SPRING INTO HEALTH PAD APRIL WEEK 5: LAUNCH •Ladies Night Out 4.1 FINALIZE 4.2 4.3 4.4 4.5 5.1 LAUNCH PREPARATIONS WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES SPRING INTO FOR SMOOTHIE BREAKS EXTERNAL TALK SCREENING EVENT FOR MAY HEALTH PAD BAR PAD SMOOTHIE BAR REVISION - LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY MAY MARKETING MAP •Landing Page •Emails BEGIN •Plan for Mother's Day themed •Fliers Ladies Night Out •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event MAY WEEK 1: PLANNING, PREP AND PROMO FOR MOTHER'S DAY THEMED LADIES NIGHT OUT (LNO) MAY WEEK 2: LNO PLANNING & PROMOS 1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH HOLD A SPINAL PLAN FOR LADIES WEEKLY COFFEE PREP FOR LADIES WEEKLY COFFEE BUSINESSES FOR LADIES NIGHT OUT SCREENING EVENT NIGHT OUT BREAKS NIGHT OUT BREAKS EXTERNAL TALKS CAMPAIGN MAY WEEK 3: CONTINUE PROMOS FOR MOTHER'S DAY THEMED LADIES NIGHT OUT 2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL MARKETING DINNER TALK TO SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT PROMOS / EVENT PROMOTE LNO REGISTRATIONS MAY WEEK 4: FINALIZE PREPARATIONS AND LAUNCH MOTHER'S DAY THEMED LADIES NIGHT OUT •Father's Day Themed •Guys Night Out 4.1 4.2 4.3 4.4 4.5 5.1 LAUNCH FINALIZE WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES MOTHER'S DAY PREPARATIONS BREAKS EXTERNAL TALK SCREENING EVENT FOR JUNE THEMED LADIES FOR LADIES NIGHT NIGHT OUT REVISION ‐ LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY JUNE MARKETING MAP •Landing Page •Emails BEGIN •Plan for Father's Day themed •Fliers Guys Night Out •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event JUNE WEEK 1: PLANNING, PREP AND PROMO FOR FATHER'S DAY THEMED GUYS NIGHT OUT (GNO) JUNE WEEK 2: GNO PLANNING & PROMOS 1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH HOLD A SPINAL PLAN FOR GUYS WEEKLY COFFEE PREP FOR WEEKLY COFFEE BUSINESSES FOR GUYS NIGHT OUT SCREENING EVENT NIGHT OUT BREAKS GUYS NIGHT OUT BREAKS EXTERNAL TALKS CAMPAIGN JUNE WEEK 3: CONTINUE PROMOS FOR FATHER'S DAY THEMED GUYS NIGHT OUT 2.3 2.4 3.1 3.2 3.3 3.4 TRACK EXTERNAL HOLD A SPINAL PRESENT AN WEEKLY COFFEE HOLD A SPINAL MARKETING DINNER TALK TO SCREENING EVENT EXTERNAL TALK BREAK SCREENING EVENT PROMOS / EVENT PROMOTE GNO REGISTRATIONS JUNE WEEK 4: FINALIZE PREPARATIONS AND LAUNCH FATHER'S DAY THEMED GUYS NIGHT OUT •100 Day Challenge 4.1 4.2 4.3 4.4 4.5 4.6 LAUNCH FINALIZE WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES FATHER'S DAY PREPARATIONS BREAKS EXTERNAL TALK SCREENING EVENT FOR JULY THEMED GUYS FOR GUYS NIGHT NIGHT OUT REVISION - LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY JULY MARKETING MAP •Landing Page •Emails BEGIN •Plan for 100 Day Challenge •Fliers •Social Media •Direct Mail for Invitations •Create Marketing Campaigns for other Biz's to promote event JULY WEEK 2: 100 DAY CHALLENGE JULY WEEK 1: PLANNING, PREP AND PROMO FOR 100 DAY CHALLENGE PLANNING & PROMOS 1.1 1.2 1.3 1.4 1.5 2.1 2.2 UPDATE LIST OF LAUNCH 100 DAY HOLD A SPINAL PLAN FOR 100 DAY WEEKLY COFFEE PREP FOR 100 DAY WEEKLY COFFEE BUSINESSES FOR CHALLENGE SCREENING EVENT CHALLENGE BREAKS CHALLENGE BREAKS EXTERNAL TALKS CAMPAIGN JULY WEEK 3: CONTINUE PROMOS FOR 100 DAY CHALLENGE 2.3 2.4 3.1 EXTERNAL 3.2 3.3 3.4 TRACK HOLD A SPINAL PRESENT AN DINNER TALK TO WEEKLY COFFEE HOLD A SPINAL PROMOS / SCREENING EVENT EXTERNAL TALK PROMOTE 100 DAY BREAK SCREENING EVENT CHALLENGE CHALLENGE REGISTRATIONS JULY WEEK 4 / 5: FINALIZE PREPARATIONS AND LAUNCH 100 DAY CHALLENGE •Summer Fun Theme •Hawaiian Days 4.1 FINAL PREP 4.2 4.3 4.4 4.5 5.1 OFFICIAL FOR OFFICIAL 100 WEEKLY COFFEE PRESENT AN HOLD A SPINAL EXPERT BUNDLES LAUNCH OF 100 DAY CHALLENGE BREAKS EXTERNAL TALK SCREENING EVENT FOR AUGUST DAY CHALLENGE LAUNCH REVISION - LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved THE REMARKABLE PRACTICE ACADEMY AUGUST MARKETING MAP •Landing
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