Industrials Imagine 2025
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Imagine 2025 Gearing up for the next Industrial Revolution EQUITY RESEARCH | SEPTEMBER 5, 2019 For required non-U.S. Analyst and conflicts disclosures, please see page 150. Disseminated: September 5, 2019 01:35ET; Produced: September 5, 2019 01:35ET Imagine 2025 A message from the Directors of Global Research We at RBC Capital Markets are constantly challenging ourselves to be differentiated and provide unique perspectives. We aim to add value to our clients and distinguish ourselves as thought leaders in our respective industries in which we conduct and provide research. We like to stimulate debates conducted by those with diverse perspectives, not for the sake of being provocative, but to initiate a more comprehensive discussion about our researched sectors and companies. This often involves forecasting projections and returns for the future, and then assigning a valuation based on those estimates. This type of analysis usually assumes no major structural changes of the external environmental forces that serve to shape the economic and business landscapes. We collectively decided to challenge ourselves to be more creative about what that future might look like. In 2017, RBC Capital Markets embarked on an ambitious six-month study of the global drivers of parabolic change. We began by identifying a fairly large number of “change forces” that we believe will catalyze a metamorphosis of the world around us. The six themes that emerged from this work – The Calibrated & Augmented Self, The AI Race, Collective Action, Escalating Uncertainties, The Agility Imperative and In Cloud We Trust – formed the outline of Imagine 2025. Following up on our Landmark Imagine 2025 Study and Additional Imagine 2025 Research, our Global Industrials Research team collaborated to provide a roadmap for investors and industry leaders alike to navigate the change forces determining the global industrial landscape for the future. Ultimately, we believe a new industrial revolution may be upon us, driven by six themes consistent with our Imagine Framework— where advancements in artificial intelligence, customization capabilities and cloud technology set against an uncertain geopolitical and environmental backdrop force industrial players to collaborate with competitors and increase their agility to survive. And while post industrial revolution advancements such as the combustion engine, assembly line and global trade have underpinned the industrial world over the past century, we believe artificial intelligence, autonomous transportation and cloud technology, among other significant innovations, could completely transform the industrial marketplace within the next 5-10 years and for the foreseeable future. Our call to action is this: with the pace of change accelerating, Industrials stakeholders must place increased focus beyond the next few quarters and into the years ahead. This way of thinking has already been well adopted by GM CEO Mary Bara and CN CEO Jean-Jacques Ruest, who joined our Imagine 2025 discussion. Our hope is that this report provokes a range of thinking that allows readers to proactively consider how emerging technologies, innovations and global trends will impact the industrial world and the fates of both companies and customers intertwined within it. We encourage readers to look laterally and think critically as they make their way through the report, reflecting upon how developments in one industry may influence others and developing a framework to anticipate which companies are blazing trails of change. We also hope to equip our readers with a thematic roadmap to develop new questions they should be considering and posing to management teams and industry leaders. As always, please reach out to us with your feedback, thoughts and questions. Graeme Pearson Justin Spitzer Rufus Grantham Andre-Phillipe Hardy Head of Global Research Head of US Research Head of European & APAC Research Head of Canadian Research September 5, 2019 RETURN TO TOC 2 Imagine 2025 Table of contents Executive summary .............................................................................................................. 5 Why we engaged in this study ................................................................................................... 7 Understanding “the law of accelerating returns” ...................................................................... 7 The Imagine 2025 Portfolio ........................................................................................................ 8 Theme I: The Artificial Intelligence (AI) Race ........................................................................ 9 What you need to know ............................................................................................................. 9 The Industrial AI Revolution ..................................................................................................... 10 Autonomous is coming and ready to disrupt transportation .................................................. 17 TrAIns and AIrlines ................................................................................................................... 27 They call me trashbot ............................................................................................................... 34 Seeing the forest for the trees ................................................................................................. 36 Theme II: The Calibrated and Augmented Self .................................................................... 41 What you need to know ........................................................................................................... 41 The disruptive forces of e-commerce and price transparency ................................................ 42 E-commerce to shape the future of delivery ........................................................................... 43 Advertising at your doorstep ................................................................................................... 43 Farming is only going to get smarter (and more precise) ........................................................ 45 Digital Agriculture: A Hungry Future ........................................................................................ 46 Introducing the personalized driving experience ..................................................................... 48 More in the trashcan than meets the eye................................................................................ 52 The personalized hunt for talent .............................................................................................. 54 Buying a house from the comfort of your living room ............................................................. 55 Printing buildings has never been this easy ............................................................................. 56 Theme III: In Cloud We Trust .............................................................................................. 57 What you need to know ........................................................................................................... 57 Connecting the Industrial Internet ........................................................................................... 58 House on a Cloud, but it’s not Quite Heaven Yet ..................................................................... 63 Driving mobility through cloud integration .............................................................................. 64 Building into the clouds together ............................................................................................. 68 Sensors out on the farm? ......................................................................................................... 69 Theme IV: Collective Action ................................................................................................ 73 What you need to know............................................................................................................ 73 Connecting the global labor force ............................................................................................ 74 Labor getting scarcer and margins getting narrower ............................................................... 76 Transitioning from auto enemies to frenemies ....................................................................... 77 ESG investing is here to stay, but who will the winners be? .................................................... 79 Renewable energy’s growing importance ................................................................................ 83 The ever-evolving waste stream .............................................................................................. 85 The next paper straw? ............................................................................................................. 87 Innovation and its implications for the future of farming ........................................................ 90 Banking on an infrastructure buildout ..................................................................................... 91 Consolidation in transportation could be coming .................................................................... 93 September 5, 2019 RETURN TO TOC 3 Imagine 2025 Theme V: Escalating Uncertainties ..................................................................................... 95 What you need to know ..........................................................................................................