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Sports Management Issue 1 2014 www.sportsmanagement.co.uk @Sportsmag Vol 18 issue 1 2014 OLYMPIC Levi’s Stadium GAINS A tech-filled venue Spending on sport: up 31% fit for Silicon Valley since 2010 Cover image: new series San Francisco 49ers star Tramaine Brock SPORT CSR David Stalker CLICK HERE TO SUBSCRIBE ukactive’s CEO TO THE PRINT EDITION www.sportsmanagement.co.uk/subs wages war on inactivity EDITOR’S LETTER SPORT CSR IS GROWING FAST As sport and exercise become a bigger part of people’s lives, there are more opportunities for corporations and businesses to get involved via their corporate social responsibility programmes, to the point where CSR is becoming another sector of the sports industry ith so much focus on the Olympic and Paralympic Runners are under the supervision of running leaders. These Games, Olympic and Paralympic sports, the UK’s are Sweatshop store staff members who take a UK Athletics powerful network of sports governing bodies course which has been specially designed for the company. W and voluntary sports clubs, you’d be forgiven Members build up their proficiency via a programme designed to for thinking that this represents pretty much the full extent of help people with no running ability move towards being able to meaningful sporting activity in the UK. run continuously, at their own pace, for five kilometres. But largely below the radar, sport is finding its way – via CSR Sweatshop values fitting – and not just for shoes – so staff programmes – into other parts of society to the benefit of all. are also trained to fit sports bras and attend a course in bra- In this issue we kick off a new occasional series looking at fitting and breast health at the University of Bedfordshire. In organisations which offer sporting addition, Sweatshop is working with opportunities to the public outside Portsmouth University on a research of the conventional channels. Although sports bras project on breast health and how We start with an organisation may seem a minor matter, sports bras can stop teenage girls that has 25,000 members – 3,000 giving up running. Although sports of which are taking part in weekly their advent has been bras may seem a minor matter when running clubs all over the country. transformational in getting compared with the huge challenge This organisation has set itself the and cost of providing facilities and aim of engaging up to 50,000 women and girls into sport sports infrastructure, their advent people in the next few years – yet has been transformational in getting it has no allegiance to any sports women and girls into sport, and it’s governing body and receives no government subsidies. A secret heartening to see that more mainstream bra manufacturers are society? A breakaway group of some kind? No – it’s a running- now moving into the sports bra market too. focused sport retailer called Sweatshop (page 36). Initiatives like Sweatshop’s Running Communities must be The company was established by London Marathon-founder embraced and supported, encouraged and studied for best practice. Chris Brasher in 1971 and now runs free-of-charge Sweatshop They’re not political and they’re a good model for creating robust, Running Communities across the UK for its customers. effective, much needed opportunities for people to take part in Sweatshop only launched its Running Communities in 2011, but sport in the community. We applaud Sweatshop for establishing there are already 120 in operation, with significant engagement them as a win:win for both the company and its customers. from members. Sweatshop MD Nick Pearson told Sports This is the most effective type of CSR and as Nick Pearson Management: “The groups are for everyone and whereas at says, doing anything less “would appear to be corporate BS”. running clubs, members come together to meet the goals of the organisation – winning a race, or doing well in the league, for example – in a Sweatshop Running Community, people come Liz Terry, editor, twitter: @elizterry together to pursue their own individual goals.” email: [email protected] To share your thoughts on this topic, visit www.sportsmanagement.co.uk/blog T: +44 (0)1462 431385 W: sportsmanagement.co.uk @sportsmag E: [email protected] sportsmanagement.co.uk issue 1 2014 © Cybertrek 2014 3 IN THIS ISSUE SPORTS MANAGEMENT 32 Research: consumer spending on the up 58 Change through sport – the Youth Charter is celebrating its 21st birthday 75 Fitness in sport – how top-level athletes are using resistance training equipment 54 A look at London 2012’s global legacy 3 Editor’s letter 24 Technology news 36 CSR series: Sweating the assets New app to encourage participation in In the first of a new series on corporate 8 People profiles sport; technology becoming increasingly social responsibility, Crispin Andrews speaks Lizzy Yarnold winning Olympic gold; Andy important in Olympic medal success to the people behind the wildly popular Murray on opening a luxury hotel; and Sweatshop running clubs Norman Foster on London’s SkyCycle 26 Talking point Two new high-profile initiatives aim to tackle 40 New opening – Levi’s Stadium 12 Mike Hall column physical inactivity in the UK – but will they Hot tech: San Francisco 49ers’ new home FaulknerBrowns Architects’ sports partner succeed where previous schemes haven’t? in Santa Clara has been touted as the most on the importance of inclusive facilities technologically-advanced in the word – 28 Interview – David Stalker fitting in with its Silicon Valley surroundings 14 Thought leaders CEO of ukactive, the trade association for Ruth Holdaway on the importance of making the active leisure sector, speaks about the 44 Stadium roundup women’s sport more visible; John Goodbody importance of becoming the government’s A look at current UK stadium projects: looks at UK Sport’s ‘no compromise’ approach delivery partner for health and wellbeing including a trio of Belfast venues and the ambitious plans of a non-league club 18 News 32 Research – consumer spending Prince Harry launches Paralympic-style A welcomed legacy of the London 2012 50 Architect profile – FaulknerBrowns games for injured soldiers; Etihad expansion Games has been an increase in consumer Mike Hall, sports partner, talks about approved; sports minister calls for more spending on sport. The Sports Industry FaulknerBrowns’ innovative designs for the opportunities for girls Research Centre presents the figures Aberdeen Aquatics Centre 4 sportsmanagement.co.uk issue 1 2014 © Cybertrek 2014 NEWS AND JOBS UPDATED DAILY ONLINE AT ISSUE 1 2014 WWW.SPORTSMANAGEMENT.CO.UK 50 Architect profile: FaulknerBrowns 40 The world’s most technologically-advanced stadium will open in Santa Clara this year 44 Tottenham’s £400m stadium plans and more – a roundup of the UK’s stadium projects 36 CSR series: Sweatshop running clubs 54 Exporting the legacy 75 Fitness in sport digital magazine The charity International Inspiration (IN) was Having resistance training equipment is still See Sports Management online www.sportsmanagement.co.uk/digital set up to deliver a global legacy from the important if sports facilities and venues London 2012 Games. We speak to Olympic want to accommodate elite athletes news and jobs: champion and IN trustee Katherine Grainger For jobs and news visit 78 GAME ON: A recap of the www.sportsmanagement.co.uk or sign up 58 Coming of age recent SAPCA annual conference; for e-news on www.leisuresubs.com The Youth Charter, which aims to tackle new technical committee launched; anti-social behaviour and inequality through Wheelchair Racing Academy named subscribe: sport, is celebrating its 21st birthday SAPCA’s sponsored charity Sign up for Sports Management at www.leisuresubs.com or 62 Sports structures 85 GAME ON: SAPCA directory call: +44 (0)1462 471915 Clubs and facility operators are increasingly SAPCA looking for flexibility within their venues 86 Sport-kit special Sports Management is a A roundup of the latest from the world partner of the Sports and Play 66 Natural turf improvements of sports equipment, compiled by Sports Construction Association Jason Booth on the push to improve Management product editor Kate Corney (SAPCA), the trade body for standards in the natural turf sector the UK’s sports facility construction industry. Sports Management and SAPCA 88 Sport directory work in partnership to promote high 70 Sport surfaces standards in the design, construction A round-up of recent installations 90 Diary dates and ad index and maintenance of UK sports facilities. sportsmanagement.co.uk issue 1 2014 © Cybertrek 2014 5 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson Sports Management... +44 (0)1462 471932 EDITORIAL TEAM Managing editor Tom Walker +44 (0)1462 471934 PRINT DIGITAL PDF Editor Liz Terry Sports Management is Read Sports The magazine is also +44 (0)1462 431385 available in glossy print Management free on available as a PDF on subscription. 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