FOOD& SERVICE CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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CJ CheilJedang has led the Korean food industry for the past sixty years since it started as ’s first sugar producer in 1953. CJ CheilJedang is the No.1 Food Company in Korea. It has grown into a global food and bio company by extending its business to include feed, livestock and bio. CJ CheilJedang undertakes consistent investment in research and development, succession and innovation as it moves towards the global market.

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CJ Foodville, whose name contains the words Food and Village, is a family restaurant where customers can enjoy a good time in a casual and homely environment, just as families and neighbors would enjoy in a village, where mealtimes are a chance to share happiness and love. CJ Foodville is committed to delivering a family-style service to our customers for mealtimes they will treasure.

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CJ Freshway is Korea’s leading food distribution&food service company. It started in the food ingredients distribution business in 1999, the first company in Korea to do so. Ever since, CJ Freshway has grown into a market leader, supplying over 20,000 food ingredients to food dealers, catering cafeteria, hotels, chain stores and general restaurants. CJ Freshway has leveraged its high quality infrastructure to position itself as a global food distribution&food service leader. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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BUSINESS OVERVIEW FINANCIAL HIGHLIGHTS CJ CheilJedang Weight of each business Sales by year (Unit: billion won) CJ CheilJedang Center, 330, Dongho-ro, as % of sales Jung-gu, / www.cj.co.kr (As of 2013) 2013 7,210 21.5% 2012 7,107.5 Global Food&Bio company CJ CheilJedang, 2011 6,538.2 26.2% 2010 5,777.8 encompassing processed , food ingredients, Food 52.3% 2009 4,994.5 feed&livestock, and bio. Bio Feed&Livestock CJ CheilJedang has led the Korean food industry for the past sixty years since it started as Korea’s first sugar producer in 1953. CJ CheilJedang is the No.1 Food Company in Korea. It has grown into a global food and bio company by extending its business to include feed, livestock and bio. CJ’s way over the past sixty years and beyond is consistent research and development, succession and innovation to promise the best for customers. BUSINESS AREA

Food Ingredients | The food ingredients business is at the heart of CJ CheilJedang and CJ Group. Food ingredients include raw and auxiliary ingredients of foods such as sugar, flour, and cooking oil. CJ CheilJedang has led Korea’s food industry with its wide range of food ingredients since it started sugar production in 1953. CJ CheilJedang is not HISTORY complacent with its status as leader in the Korean food industry. It focuses on high value functional food business areas, such as functional sweeteners, pre-mix products, processed products, ingredients business and function 1953 Established CheilJedang Industry Company 1998 Established Feed Technology Center maintaining products. CJ CheilJedang has expanded to and the by establishing a production plant 1953 Completed Busan1 Plant and started 1998 Launched the world’s third anemia treatment ‘Epokine’ to enter overseas markets as part of its mission to be a global food ingredients company. the sugar manufacture business 1998 Launched all-year-round ‘Dadam’ 1958 Started the flour manufacturing business 2000 Launched premium ham ‘Freshian’ 1963 Started the seasoning business 2002 Launched functional drink ‘Fat Down’ Food | CJ CheilJedang’s food business started with the sugar and flour manufacturing business, the success of 1965 Started using the ‘Beksul’ brand on household 2004 Acquired ShindongbangCP which helped CJ to flourish. It diversified its business into seasoning, fresh foods, processed foods, and functional sugar products 2005 Acquired the U.S.A. food company ‘Annie Chun’s’ foods, positioning itself as the best food company in Korea. CJ CheilJedang is not content with its current 1970 Completed Incheon 1 Plant 2006 Acquired SamhoF&G achievements and makes every effort to export and localize. CJ CheilJedang’s food business is going beyond Korea 1974 Launched ‘Poongnyun Feed’ 2006 Merged with Haechandle to bring new tastes to the world’s palate. 1975 Launched ‘Dasida’ 2006 Acquired the U.S.A. frozen food company ‘Omni Food’ 1978 Established Food R&D Center 2010 Distributed the local special Makgeolli Feed&Livestock | CJ CheilJedang’s feed&livestock business launched its first product, ‘Poongnyun Feed,’ in 1979 Completed Incheon 2 Plant on behalf of producer Busan in 1974. It has since grown into a global feed company through marketing leading products with the latest 1979 Launched ‘Beksul cooking oil’ 2010 Completed the world’s largest plant for natural sea salt technology. It manufactures special feed for fish farms and pets as well as general livestock feed for pigs, chickens and 1980 Launched ‘Beksul Ham’ 2011 Reached over 1 trillion won in global bio sales 1984 Established Icheon R&D center 2011 Launched lower sugar-absorption product cattle. It aims to be a global livestock company through entry into overseas markets. 1986 Launched hepatitis vaccine ‘Hepaccine’ ‘Xylose Sugar’ 1987 Launched Korea’s first sports drink ‘Iso Quick’ 2011 Renewal of the flagship brand ‘Beksul’ Bio | CJ CheilJedang’s bio business leads the global market with the top amino acid products globally for the feeds 1990 Completed Lysine plant in 2012 Launched the next generation sweetener ‘Tagatose’ and food additive business. Starting with the production of MSG in 1964, it manufactures a variety of bioscience 1991 Completed Busan2 Plant 2012 A groundbreaking ceremony for Lysine plant products, such as ‘Lysine,’ ‘Threonine,’ ‘Tryptophan,’ ‘Nucleotide,’ and ‘MSG.’ It will continue to spearhead efforts to 1991 Reached over 1 trillion won for the first time in Iowa, USA capture a greater share of the global market. in the food industry. 2013 Marked the 60th anniversary of ‘Beksul’ 1993 Declared independent management for CheilJedang 2013 Reached to 1 trillion won in global sales of (split from Samsung Group) the feed&livestock business. 1996 Launched CheilJedang Group 1996 Launched Korea’s first product ‘Hetbahn()’ CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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BEST BRANDS LIST GLOBAL CJ CHEILJEDANG

CJ CheilJedang entered the overseas markets for sugar and MSG in the 1960s and continuously promoted processed food exports throughout the 1970s by targeting Koreans living abroad in the U.S.A., and China. In the 1980s, products using nucleotide, L-Lysine and antibiotics as ingredients were added to its global repertoire SINCE 1953 SINCE 1996 SINCE 2010 to help CJ CheilJedang gradually increase the scope of its overseas business. Since the remarkable achievement of ‘Beksul’ is the flagship brand with sixty ‘Hetbahn(cooked rice)’ embodies the ‘Freshian’ is CJ CheilJedang’s premium 1 trillion won in sales in the 1990s, a first for the Korean food industry, CJ CheilJedang has bolstered its global years of history. It has grown into the spirit of CJ ONLYONE and created a new fresh food brand for chilled and frozen network. With the launch of the global Korean food brand ‘Bibigo’ in 2011, CJ CheilJedang has taken the next step largest food brand and encompassing market for instant rice when it launched packaged foods. Under the slogan in its move to enter overseas markets and achieve a ‘GREAT CJ.’ household sugar since 1953, as well as in December 1996. It maintains the flavor ‘Delicious Naturalism,’ ‘Freshian’ flour, cooking oil, seasoning and . of fresh rice by using Korea’s only self- continues to make healthy and tasty rice polishing mill and sterile process. food ingredients.

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NETHERLANDS U.K. MONGOLIA KOREA SINCE 1975 SINCE 1954 SINCE 1973 GERMANY FRANCE SLOVAKIA CHINA ‘Dasida,’ the taste of home, launched ‘Hasunjung,’ the Korean traditional ‘Haechandle’ makes paste and AUSTRIA CZECH TURKEY JAPAN U.S.A. in 1975 and became the favorite brand fermented food brand, was created by to have a deep taste by fermentation KUWAIT HONG KONG UAE of Koreans by bringing culinary tastes Korea’s first recipe developer, the late and ripening for over time including MYANMAR SAUDI ARABIA TAIWAN NIGERIA THAILAND to the next level. With convenience Ha Sun Jung. The brand keeps safe red pepper paste made from 100% PHILIPPINES to cook, it positions itself as ‘the over 50 years of traditional know-how Korean peppers, soybean paste, and KENYA SINGAPORE INDONESIA troubleshooter at the dining table.’ and natural tastes. Ssamjang. AUSTRALIA ARGENTINA

NEW ZEALAND

Food Ingredient Food SINCE 2000 SINCE 2002 SINCE 2011 Feed&Livestock ‘Petitzel,’ has been much loved for ‘Fat Down’ brought a paradigm shift ‘Bibigo’ is CJ CheilJedang’s global Bio As of Dec. 2013 various products such as ‘Fruit Jelly’ to losing weight for beautiful bodies Korean food brand. Customers around and ‘Water Jelly.’ The brand is building by reducing body fat. With the recent the world are impressed with the sheer a high-end culture with its latest launch of ‘Fat Down Outdoor,’ the brand range and diversity of Bibigo products, Weight of overseas sales product, ‘Petitzel Sweet Pudding.’ is moving forward to lead the functional including dumplings, seasoning, pastes, 41.5% as % of total sales diet product market. instant rice, , and Kim. 35.5% 34.4% 32.5%

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SINCE 1991 SINCE 1978 SINCE 2007

‘Lysine’ is an essential amino acid for ‘Nucleotide’ are a type of food ingredient ‘Perfect Meister’ is a high-functional feed animal growth. CJ CheilJedang is able that improves food’s taste and flavor. CJ product that delivers improvements in to maintain its top place in the global CheilJedang was second only to Japan in immunity, nutrition and disease control. Lysine market with supply plants around the successful development of nucleotide. It’s recognized as the feed product that’s the world, the latest technology, and the Currently, its nucleotide products are perfect for Korean pig farms. best in cost competitiveness. leading the global nucleotide market. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Beksul has been an indispensable part of Koreans’ kitchens for the past sixty years. The history of Beksul, which has transformation itself into the largest mega food brand, is the history of Korean dining table. Through it all, Beksul has not been complacent, but has continuously delivered an innovative food culture. The legitimacy and values it has pursued over the past sixty years have given Beksul the power to drive innovation. The history of tastes that are passed down from mother to daughter - this is the value of Beksul. The happiness shared with one’s family at dinnertime, this is the joy of Beksul.

Beksul Heritage Taste built up through generations

The change in Beksul’s brand identity(BI) was formulated by a female employee working at the sales department of CheilJedang Beksul’s BI in 1965. The BI image of a white snowflake implies rich purity and cleanliness. ‘Beksul’ renewed its BI in 2011 and announced a new logo that takes up the baton of legitimacy carried over the past sixty years.

1953 1965 1975 2002 2004 2006 2009 2011 CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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BEKSUL History The taste built up since 1953 Beksul

Beksul has always been with us. The taste built up since 1953.

CheilJedang Industry Company produced Korea’s first refined sugar in the immediate aftermath of the Korean War, when the nation was still reeling from a lack of basic provisions. Then in 1965, CJ launched ‘Beksul,’ a household sugar brand. CJ CheilJedang’s passion for food and taste started with ‘Beksul’ sugar and spread to food ingredients, including 1953 1958 1965 sugar, flour and cooking oil to room-temperature foods like sauce and pastes and fresh foods. The production of Korea’s first The production of Korea’s first The birth of ‘Beksul’ BI Companion of your dining table, Beksul refined sugar made purely with flour made purely with domestic Beksul’s products include: sugar glittering like Beksul snowflakes; flour ‘Beksul’ has been on Koreans’ dining tables domestic technology technology ‘Beksul BI’ of a white snowflake created which is the result of the advanced technology and knowhow built up since 1953. We see its sugar, flour, cooking When everybody thought it was impossible After its success producing sugar, CJ through internal competition. The BI over the past sixty years; cooking oil made with great ingredients; healthy oil, sauce, salt as part of our daily diet. CJ to manufacture sugar only with Korean manufactured flour with its own technology. symbolizes the cleanliness and richness of oligosaccharide; marinate sauce made from ten kinds of foods and CheilJedang aims to grow ‘Beksul’ into a mega technology, CJ became the first company to The flour was named ‘Samsung’ or ‘Miin,’ ‘Beksul’ sugar and flour and has become the brand with 3 trillion won in sales by 2015. produce Korea’s refined sugar in Busan with depending on the quality level. face of all CJ products. fruits; hams that have rewritten the history of domestic processed meat; its own technology. and many sauces that show the future of the brand. ‘Beksul’ has always been a food brand of the people and cure for hunger. Now, the quality food brand is leading a lifestyle. ‘Beksul’ has spread the joy of food since 1953. It now aims to be a brand you can keep close in the most delicious and novel way. With the legitimacy and trust built up over the past sixty years, ‘Beksul’ will always be part of your diet.

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The launch of a cooking oil brand, The launch of the processed meat Renewal of ‘Beksul’ BI The sixty years of Beksul is sixty years of new tastes

‘Beksul Cooking Oil’ brand ‘Beksul Ham’ The ‘Beksul’ brand was renewed with the The year 2013 marked the 60th anniversary of the foundation of CJ and the 60th ‘Beksul Cooking Oil’ was launched. Food ‘Fresh and soft’ tasted ‘Beksul Ham’ was original snowflake symbol. The renewed birthday of ‘Beksul.’ ‘Beksul’ celebrates 60 years of history from when it produced sample corners celebrating the launch in launched. It became a market leader within symbol focuses on the legitimacy and trust Korea’s first sugar and began innovating Koreans’ dietary life. Beksul’s history is the department stores and supermarkets were a year after its launch, setting a milestone for of ‘Beksul.’ It carries the message: ‘The taste history of Korean tastes. Based on legitimacy and trust, ‘Beksul’ will grow as a global overrun by housewives clamoring for a taste. the domestic processed meat market. is built, from 1953 onwards.’ brand and a brand close to Koreans’ hearts and their taste-buds. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Beksul products have changed the way our dining tables look Beksul products

Sweetener Sugar · Oligosaccharide Flour Flour · Pre-mix Sixty years of ‘sweet’ history since the first sugar production CJ CheilJedang has been producing flour with its own in Korea, ‘Beksul’ has produced a variety of sugar products technology since 1958. It has since launched flour, Pancake including white sugar, brown sugar, and oligosaccharide. In Mix, and frying mix as well as pre-mix products such as 2011, The brand launched ‘Xylose sugar,’ which is the ultimate ‘Brownie Mix.’ Pre-mix products are a combination of Beksul’s result of sixty years of knowhow. With ‘healthy sweetness’ that technology to make flour and pre-mix with ‘,’ decreases the absorption of sugar in the body, ‘Beksul’ has offering a variety of home-made products. reversed the trend of sugar intake and rewritten the future of the food industry.

Cooking Oil Cooking oil · Sauce Sauce · Seasoning ‘Beksul Cooking Oil’ rolled out in 1979. It is produced with good ‘Beksul’ sauce and paste are made from carefully-selected quality ingredients that include quality diverse healthy and tasty ingredients with its sixty years of knowhow. It helps you improve products such as soybean oil, olive oil, and canola oil. ‘Beksul your foods with rich and traditional flavors. Over 30 kinds of Sesame Oil’ brings your food to the next level in taste with its products are available for both Korean and Western foods, rich flavors and scents. including ‘Sariwon Seasoning,’ ‘BBQ Sauce’ as well as ‘Namhae Oyster Sauce’ and ‘Steak Sauce.’

Original Ham Beksul Ham Salt Salt ‘Beksul Ham’ was launched in 1980 as CJ CheilJedang’s ‘Beksul, the mystery of the five thousand years’ is a premium processed meat brand. It has been a national favorite for its natural sea salt that carries the long history and the magic of affordable price and good quality. ‘Beksul Ham’ was a key the mud flats of Korea’s West coast. Produced naturally, this player alongside Beksul Cooking Oil to position ‘Beksul’ as the premium sea salt contains abundant minerals and upgrades national brand with its diverse ham products, such as Vienna original food flavors and tastes. ham, Gimbab ham, and Franks.

Soup Base Dadam ‘Beksul Dadam’ is the perfect seasoning to help you make your food tasty without additional seasoning or food expertise. The effect is to make food taste as if cooked by a professional . Dadam includes basic soybean paste, clams, shrimps, anchovies, and all other kinds of seasoning. ‘Dadam’ products help even a beginner cook Korean food with ease. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Better than rice Hetbahn(cooked rice)

Like Mom’s Rice, it’s a Taste of Love

‘Hetbahn(cooked rice)’ was launched in December 1996 and, as if overnight, created a market for instant rice. This product is a shining example of the CJ ONLYONE spirit. It is Korea’s first instant rice that can be stored at room temperature and that has been made in a sterile environment, yet maintains the familiar taste of home. It has been a national favorite ever since its launch, continually leading the instant rice market. The secret to perfecting the taste of home is ‘polishing the rice within a day.’ CJ CheilJedang started using ‘rice polished within three days’ for The manufacturing process of Hetbahn(cooked rice) ‘Hetbahn(cooked rice)’ from 2006 and started using ‘rice polished within STEP STEP STEP STEP STEP a day’ from 2010, the first time this had been done in Korea. With strict 01 02 03 04 05 ingredient management and Korea’s only self-polishing facility, CJ cooks rice within a day after polishing and packs it aseptically. This is the secret Selection of quality rice Clean rinsing and soaking Rice cooking Packing and steaming Cooling and inspection The safe and clean production to creating freshly cooked rice. process of Hetbahn(cooked rice) Strict quality Preparation for the Using a pressure Packing with a sterile Sterile packing CJ CheilJedang’s ‘Hetbahn(cooked rice)’ brand has seen off competition standards high quality taste cooker environment system CJ CheilJedang invested 10 billion won in the instant cooked rice market. This success has allowed it to launch in building an aseptic packing process to Multi-grain ‘Hetbahn(cooked rice)’ products including Germinated Brown completely remove microorganisms in the plastic bowl in a clean room, the equivalent of Rice, Black Rice and Nutritional Rice, keeping up with the wellbeing food semiconductor plants, and pack it with a film trend. CJ tops the instant multi-grain rice market. CJ CheilJedang has sterilized by ultraviolet rays. The safe and clean launched ‘Functional Cooked Rice’ for 200 patients who are suffering process and the self-polishing facility is the from congenital metabolic disease that requires a diet with a strict protein secret to the excellent and differentiated taste of ‘Hetbahn(cooked rice).’ intake. In addition, it has launched functional instant cooked rice, known as 1 We carefully select only the best rice that meets the strictest 4 The cooked rice is packed in a sterilized environment. The quality standards. The rice is stored as rice grains in a chilled sealed pack is put in a steaming facility, which is the same ‘Rice which helps you to manage your blood sugar levels after a meal.’ CJ warehouse in order to preserve the quality until polishing to get process as the steaming done when we cook rice at home. CheilJedang, the established industry leader, is leveraging state-of-the-art rid of foreign substances. 5 After this, ‘Hetbahn(cooked rice)’ goes through a quick cooling technology to deliver a new vision for the rice processing industry. Based 2 After rinsing the selected and polished rice with water over period in cold water for 15 minutes, then the moisture and any two times, the washed rice sits in a soaking facility for an hour to foreign substances are carefully removed. ‘Hetbahn(cooked on success in Korea, ‘Hetbahn(cooked rice),’ which was sold over 7 million produce its premium taste. rice)’ is made using a sterile packing system so it does not suffer products a year in 24 countries including the U.S.A., Mexico, Australia and 3 ‘Hetbahn(cooked rice)’ is sticky and properly cooked using any change in quality when it is stored at room temperature for China, is now succeeding in the global market as well as in Korea. a pressure cooker. The soaked rice is sterilized in a high nine months. temperature sterilizer and put in a rice cooker with filtered water. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Premium fresh food brand Looking fresh is different from being fresh. 2010 Freshian Every product of ‘Freshian’ has freshness that you can see and Freshian’s philosophy and ‘The Healthy Ham’ efforts that you can feel by touching.

The basic factor of ham is to make a good to enjoy easier, and the basic of fish is to There is a way to be naturally delicious. collect meat of good fish to enjoy easier. Freshian provides you with delicious naturalism.

‘Freshian,’ a premium fresh food brand, was reborn in 2010 with the integration of CJ CheilJedang’s chilled and frozen foods. While fresh food 2011 products have typically focused on ‘no additives,’ this new-look brand focuses on combining ‘fresh and good ingredients for a properly-made ‘The Healthy Fish Cake’ ‘Freshian’ delivers the original freshness, and enjoyable taste.’ ‘Freshian’ promises customers three things: it only taste and the essence of the natural uses safe and reliable ingredients, it maximizes health and emphasizes ingredients in a ‘fresh’ way. the fun of the flavor, and creates ‘fun in life’ with cooking. This 'Delicious naturalism' brand is leading a healthy change in consumer lifestyles. It created the no-additive ham market by releasing ‘The Healthy Ham’ in 2011. Its release that same year of ‘The Healthy Fish Cake,’ in which the fish cake rather than being fried is steamed at a high- ‘Freshian’ is leading food culture temperature, was a first in Korea and brought a change to the fish cake As of 2013, ‘Freshian’ is positioning itself as more than just a fresh food brand: as the market in which have traditionally been the mainstay. forefront of food trends by releasing ‘Freshian In the frozen food category, ‘Freshian’ launched the ‘Freshian by VIPS’ Cheiljemyunso’ and ‘Freshian by VIPS’ that series that contains the knowhow of VIPS’ chefs in providing customers upgrades the taste and quality of food to the ‘Freshian’ believes that there is, definitely, a with high quality and tasty foods for the same feeling as being in a VIPS level of VIPS; ‘The Healthy Ham,’ which is no- additive ham for health-conscious consumers; way that natural ingredients can be tasty as it is. 2012 restaurant. CJ CheilJedang’s production and VIPS’ food expertise are ‘The Healthy Fish Cake’ for non-fried fish ‘Freshian’ will make the journey of finding the reflected in its burger steaks, pizzas and pork ribs, which don’t require cakes; a ‘Freshian Cup Bab,’ which reflects the way with the belief, efforts, and passion. ‘Freshian by VIPS’ special cooking to enjoy. Such dishes are leading a change in consumer trend for convenient, healthy food. ‘Freshian’ aims to be a consolidated lifestyle brand to lifestyles. ‘Freshian’ knows the happiness and joy that properly-made bring about a change in lifestyles and spaces, foods can bring. That’s why it pledges to continue delivering happiness as well as improving quality of life by 2020. with its products on ‘delicious naturalism.’ ‘Freshian’ is building a way to 2013 achieve ‘delicious naturalism.’ Freshian Sales Trend (Unit: billion won) Freshian’s promise 687.7 As our lifestyle changes, properly-made food 569 gets more important. That is why ‘Freshian’ 200.8 starts with ingredients in their natural status. Delicious Naturalism, ‘Freshian’ 2002 2010 2013 CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Freshian products carrying the freshness of the nature Freshian products

Ham Ham · · Bacon Soybean · sprout · Fried tofu ‘The Healthy Ham,’ No. 1 ham and sausage brand in Korea, Freshians ‘Happy Soy Tofu’ is a clean and natural tofu made created a no-additive ham market and did away with distrust from only Korean and natural coagulant for natural taste. on ham products. With eliminating unnecessary synthetic The tofu is produced at a low temperature through a slow additives and increasing the portion of meat up to 90 percent, process in order to keep the ‘zero additive’ principle, which The Healthy Ham realizes the original taste and texture of meat helps to maintain the original tofu taste. ‘Happy Soy Round Tofu’ and is beloved by consumers. Freshian has a variety of product was launched in 2012 as an effort to produce more healthier lineup including Vienna sausage, Frank Sausage, Gimbab Ham, tofu to enjoy easier, which gets popular among children and and Sandwich Ham. opens a new market for Tofu.

Fish Cake Fish Cake · Crab meat Frozen Food Frozen food · Freshian released a new concept of healthy fish cake product Freshian brings a premium trend to a Dumpling market by to break negative perception on the existing fish cake products. launching ‘Beksul Potstickers’ as well as authentic Chinese ‘The Healthy Fish Cake’ is not fried but steamed to make it not Dimsum such as ‘Hak ka hut’ and ‘.’ Its frozen food oily and keep the original flavor. ‘The Healthy Busan Fish Cake’ products like ‘Katsuya Rosekatsu’ and ‘The Healthy Hotdog’ has no added synthetic additives while keeping the original carry the principle of ‘Delicious Naturalism.’ Freshian launched taste, leading a healthier change in the fish cake market. with CJ Foodville’s ‘Freshian by VIPS’ series in 2012 to offer consumers to enjoy VIPS’ high quality and taste of foods at home.

Noodle · Cold Noodle() · Pasta Dressing&Sauce Dressing · Sauce Freshian’s ‘Gatsuo Udon’ has become the definitive Korean ‘Freshian Dressing’ is Korea’s first chilled dressing brand and Udon, ‘Freshian Cold Noodle’ achieves restaurant-quality was launched in 2004 with a variety of types of dressing, taste, ‘Freshian Cheiljemyunso’ contains the secret taste of including oriental, Caesar, balsamic, and honey . Ever ‘Cheiljemyunso’ for its own noodles, and ‘Freshian Spaghetti’ since its launch, it has topped the dressing market and led is rich with only the best ingredients for a fresh, rich flavor. All the wellbeing trend. In 2012, ‘Freshian by VIPS’ dressing was noodle products adhere to the principles of delicious naturalism. developed through close collaboration with CJ Foodville’s VIPS, introducing consumers to a new range of tastes that they had never been able to experience before. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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The deep and rich taste of home Famous Korean house DASIDA Hasunjung

Dasida is Korea’s first compound seasoning and has played the role of ‘Hasunjung,’ an authentic fermented brand, produces troubleshooter on Koreans’ dining table since its launch in 1975. Soybean Market Share over 82.9% each product under the philosophy of ‘Carefully selected fresh and high Market Share for Aekjeot paste, red pepper paste or other traditional ‘first-generation’ sauces were Annual Sales 22,000 tons quality ingredients prepared in a clean environment,’ reflecting the unique 60.8% used to give flavor to stock before the launch of Dasida, but it was cooking traditional knowledge of the late Ha Sun Jung stretching back always hard to achieve the desired level of flavoring. over 50 years. ‘Dasida’ combines natural ingredients including , , onion, and Korea’s top fermented fish sauce brand ‘Hasunjung Aekjeot’ is made other various vegetables and with fermented seasoning to with 100% natural ingredients that are carefully fermented with anchovies become a dining-room troubleshooter that can improve taste where and sun-dried sea salt picked through a strict screening process to traditional sauces can’t. It’s easy to use on any type of food, including soup, naturally enhance the taste of kimchi and other dishes. For ‘Hasunjung , stir-fried dishes, boiled down-food, and seasoned vegetable dishes. Kimchi,’ each and every ingredient is carefully selected from high quality ‘Dasida’ wrote a new chapter in the history of Korean dining and become produce grown in Korea. It contains natural fermented lactic-acid for an an indispensable product in Korean kitchens ever since with its friendly, all-year-round fresh taste. The ‘Hasunjung Crunchy Cut Kimchi with Low pure Korean name. In 2013, ‘Dasida’ launched ‘Dasida Premium Gold Temperature Matured 8 Natural Korean Spice Ingredients’ has a home- As of 2013 As of 2013 Beef,’ ‘Anchovy from South Sea,’ and ‘Korean-born Shellfish’ with carefully made taste, and uses the CJ Asak processing method to maintain the selected Korean ingredients to create a premium seasoning market. exotic crispness of kimchi for longer than ever before.

100% real natural ingredients Like the timetable of nature SANDRAE Haechandle

‘100% Raw Ingredients SANDRAE’ is not an artificial seasoning. It is Meaning ‘a field completely in the sunlight,’ ‘Haechandle’ makes a deep- a household name in healthy tasting food with no natural or chemical Market Share taste paste and sauce by fermenting and ripening ingredients over time. Market Share of consecutive 58.1% No.1for7 years additives. ‘100% Raw Ingredients SANDRAE’ contains the secret of The brand makes paste products that not only taste fantastic, but also rich flavor with real natural ingredients based on years of research and that you can trust. They include ‘Haechandle Taeyangcho Hot Pepper Market Share consecutive for No.1for11 years development by CJ CheilJedang. Paste(Gochujang)’ made from 100 percent Taeyangcho with fermentation ‘SANDRAE’ contains beef, radishes, mushrooms, beef leg bones, for a delightfully spicy taste, ‘Haechandle Soybean Paste(Doenjang)’ made Market Share consecutive for ssamjang No.1for7 years sun-dried sea salt, garlic, rice, cabbages and leeks that were dried as from traditional Korean fermented soybean blocks for a deeper taste, and is, then ground at the perfect ratio to maintain the original flavor of the ‘Haechandle Seasoned Soybean Paste(Ssamjang),’ which was Korea’s ingredients. It can be used both as stock and as seasoning. It upgrades first Ssamjang at its launch in 1983. the taste and flavor of food as the natural ingredients bring out the taste ‘Haechandle’ reflect the changes in food culture with diverse products of the food when boiled. ‘100% Raw Ingredients SANDRAE’ with 0% such as premium red pepper pastes made with 100% Korean ingredients chemical additives and even 0% natural additives has been warmly and ‘Sweet Red Pepper Paste(Gochujang)’ containing beef, shiitake welcomed by consumers as part of trend for wellbeing food. ‘100% Raw As of 2013 mushrooms, sunflower seeds and honey. ‘Haechandle’ is becoming the Ingredients SANDRAE’ helps you to protect your family’s health. brand representing Korea, carrying out a project to restore traditional pastes with masters of traditional culinary arts. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Leading the dessert culture, Healthcare Products Petitzel

As a compound of the words ‘petit’(French for small and cute) and ‘zel’(meaning jelly), ‘Petitzel’ made its debut in 2000 at a time when Korea had not yet experienced the emergence of a dessert culture. ‘Petitzel’ was heralded as a ‘dessert of a new concept.’ It launched a variety of , including jellies, puddings, and cakes as part of its new dessert concept. CJ CheilJedang has helped to shift the way consumers think of dessert products by building a leisurely and pleasurable high class dessert culture. ‘Petitzel’ was reborn in 2011 as a premium, stylish dessert brand through brand renewal and the enhancement of its product lineup. The new-look premium ‘Petitzel’ has launched a variety of dessert products, including Petitzel thought outside the box by making its bestselling ‘Fruit Jelly,’ as well as ‘Fresh Jelly’ that has fresh tropical ‘Petitzel Water Jelly’ in a cheer packs that 자연이 선사하는 건강에너지

comes with a cap, instead of consumers H.O.P.E. 는 자연그대로의 다채로운 식물영양소를 담아 우리 가족의 활기차고 건강한 생활을 유지해 fruits and ‘Water Jelly,’ which comes in an easy-to-carry container. 주는 건강기능식품 브랜드입니다 녹차추출물(카테킨) 두나리엘라(β-카로틴) 은행잎추출물(플라보놀) 23가지 항산화,체지방감소에 도움을 줄 수 있음 눈 건강, 피부 건강 기억력 개선, 혈행 개선에 비타민미네랄 having to eat it with a spoon. The cheer pack 도움을 줄 수 있음 최적 영양 균형 CJ CheilJedang has recently rebranded its fruity drink ‘Micho’ enables consumers to carry and drink jelly 243 g(81 g x90정) as ‘Petitzel Micho’ and has launched ‘Petitzel Sweet Pudding.’ ‘Petitzel while walking around. ‘Petitzel Micho’ is a 243 g(81 g x90정) 243 g(81 g x90정)

243 g(81 g x90정) Micho’ is fruity vinegar drink that contains no sweeteners or artificial dyes. healthy drink that contains 100 percent fruit 243 g(81 g x90정) juice that has been fermented three times, a ‘Petitzel Sweet Pudding’ has an authentic pudding taste that catapulted first for the industry. ‘Petitzel Sweet Pudding’ it to fame as soon as it was launched. Both new products are expected to has already received critical acclaim from lead a healthy dessert culture and beauty trends. famous chefs at high-end hotels.

Delivering the vibrant energy of life every day

CJ CheilJedang is a dominant player in the domestic functional food Accrued sales performance market for its ginseng and red ginseng foods, diet products, and multi- Five months since nutrients foods that are essential parts of a vibrant and healthy lifestyle. the launch of innerb Functional healthy food products like ‘Hanppuri’ made from ginseng and billion 15 won red ginseng, ‘EYESEEAN,’ and ‘H.O.P.E SUPERFOOD,’ diet and beauty For ten years since foods like ‘Fat Down’ and ‘innerb’ are the healthcare food products from the launch of Fat Down CJ CheilJedang that are leading the domestic healthcare food market. CJ billion won CheilJedang is working to expand its distribution channels into CVS and 250

hypermarkets for consumers to be able to purchase its product with ease. (based on a retail price of 2,000 won / bottle) CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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CJ CheilJedang’s healthcare foods Feed&Livestock for a vibrant life healthcare brands

Leaping forward as a global feed&livestock company

CJ CheilJedang started a feed business in 1973 and has launched over innerb — Filled with moisture from the inside, 'innerb' is an Fat Down — Launched in 2002, ‘Fat Down’ created a fitness inner-beauty health brand that marks the culmination of years drink market which helps consumers to reduce body fat while 120 types of feed products for pigs, cattle, chickens, fish and pet dogs. of research and technology by CJ. Its beauty solutions are working out. It has brought about a paradigm shift in the way Thanks to its sustained R&D efforts, CJ CheilJedang has bolstered its imbued with an inner-beauty philosophy that redresses bodily people think about weight, helping to create beautiful bodies by status as a global feed manufacturer home and abroad. The feed business imbalances to eliminate skin trouble. The kind of inner-beauty reducing body fat. The launch of ‘Fat Down Outdoor’ in 2012 is typically thought of as a low value industry with a high dependency on that achieves beautiful skin through more than superficial propelled the brand forward on its next step as a leader in the imported raw materials. CJ CheilJedang has continued to develop quality beauty; the kind of beauty that comes from within – this is kind functional diet product market. of beauty ‘innerb’ provides. feed products via consistent R&D to contribute to the production of quality livestock products. Building feed plants in Indonesia, the Philippines, Vietnam and China, CJ CheilJedang enter the overseas markets and secures high-quality raw materials at an affordable price to obtain price competitiveness. In addition, CJ CheilJedang becomes the established market leader with differentiated business model to operate a business

Hanppuri — Our ancestors enjoyed eating a whole ginseng EYESEEAN — ‘EYESEEAN’ is an eye health brand that that is making pig farming systematic. and red ginseng with roots, but it is becoming increasingly provides solutions for your eyes. It contains nutrients that can difficult to eat them whole. ‘Hanppuri’ contains the whole ginseng fundamentally benefit all ages and eye types. ‘EYESEEAN Core brands and red ginseng that are ground to preserve the nutrients 100 Rutein’ is designed for the eye health of the elderly, ‘EYESEEAN percent without any loss. Hanppuri’s micro grinding technology Misty Eyed’ is for tired and dry eyes, and ‘EYESEEAN Blueberry’ The core brands of CJ CheilJedang’s feed and livestock business include ‘Perfect Meister’ for pigs, ‘Milk Gen’ for cattle, ‘Egg Best Alpha’ for chickens, ‘Marin Tek’ for minimizes the destruction of ginseng and red ginseng nutrients and ‘EYESEEAN Blueberry Ade’ is made from blueberries which fish, and ‘O FRESH’ for pet dogs. ‘Perfect Meister’ is a highly functional feed that offers while preventing any residue and maintaining their excellent taste. are rich in Anthocyanin, which is good for the eyes. improved immunity, nutrient and disease control elements. ‘Milk Gen’ is a feed product for dairy farms that brings a big profit by enhancing the milk production of milk cows. CJ CheilJedang’s premium products include a feed for chickens which maximizes production, a high quality feed for fish, and the super-premium pet food for pet dogs ‘O FRESH.’

Global sales of CJ CheilJedang To be a global Top 10 Feed&Livestock H.O.P.E. SUPERFOOD —‘H.O.P.E. SUPERFOOD’ is a Jeollipso — ‘Jeollipso’ is the first product to reduce bed- Feed&Livestock Business company by 2020 (Unit: billion won) functional healthcare food that is perfect for a daily drink to help wetting and improve the speed of urination for a healthy 23% 2013 Growth Rate CJ CheilJedang has its sights set on being a maintain nutritional balance. It contains five superfoods selected prostate in Korea approved by KFDA. The product has led the 1,033.6 global top ten feed and livestock company with global sales of 10 trillion won by 2020 by TIME Magazine(tomato, whole oats, broccoli, blueberry, and healthcare food market in Korea for the prostate for the past Weight of nuts), and it rich nutrients(lycopene, beta carotene, catechin, six years in a row. It only uses premium saw palmetto from 838.7 67% Overseas Sales through its competitive livestock expertise 704.2 anthocyanin, flavonol), and 23 types of vitamins and minerals. American ‘Valensa’ and contains four types of Vitamin B and and differentiated solutions, and has already Global achieved over 1 trillion won, growth of 23 It helps maintain nutritional balance and keep the eyes, skin, Zinc, which can be found lacking in older men. One tablet a day 2011 2012 2013 18 Production Base percent over the previous year. brain, and blood circulation healthy. will help protect the health of the prostate and revive the energy. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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Enjoy K-Food with Philosophy of ‘Bibim’ Bibigo A healthy, fresh food culture that resembles ‘nature’ Food for harmony and balance

Bibigo promotes the taste and style of Korean food on a global scale so that the world can eat Korean food once a week

The global Korean food brand ‘Bibigo’ by CJ CheilJedang reflects the ‘Bibigo’ in the world sixty years of pride in its history and its dream for the future based on ‘Bibigo’ launched Bibigo processed food with selected Korean foods such as dumpligs, deep understanding of Korean cuisine. It shares the natural healthy food BBQ Sauces, Fermented Sauces, Kimchi, and culture in the life and philosophy of Koreans conserved during the five Kim. With the entry into the U.S.A. market, thousand years. Bibigo’s processed foods include a range of products Bibigo has gained momentum as it seeks to such as dumplings, seasonings, pastes, instant rice, Kimchi and Kim, enter Japan, China, Singapore, and Hong Kong and even further to European markets which Koreans consider as their favorites. Bibigo’s products give the through the U.K. HEALTHY& world the opportunity to experience Korean cuisine at home. Entering the U.S.A. market in 2011, ‘Bibigo’ subsequently entered Japan, China, FRESH Singapore, and Hong Kong. In 2012, ‘Bibigo’ moved beyond Asia by being stocked at over 20 Tesco stores in London, the U.K. ‘Bibigo’ is gathering momentum with its introduction of Korean cuisine to Europe, KOREAN using the U.K. as a bridgehead. ‘Bibigo’ is meeting consumers at over 5,000 stores around the world. In 2013, ‘Bibigo’ launched six new FOOD products that were loved by the world at the Korean market. 2011 Launched a global Korean food ‘Bibigo’ aims to be a global Korean food brand in food and food service brand ‘Bibigo’ business by creating a new lifestyle based on a combination of traditional Launched Korean food products (frozen dumpligs, BBQ Sauces, and modern values. ‘Bibigo’ is at the center of a joyful Korean food Fermented Sauces, Cooked Rice, culture that the whole world can enjoy. Kimchi, and Kim)

Market entry to the U.S.A., China, Japan, Hong Kong, Singapore

2012 Entered Tesco, London, the U.K.

2013 Entered over 5,000 stores in 20 countries.

Launched six new Bibigo products in Korea.(Namdo Tteokgalbi, Bassack Bulgogi, Crispy Potstickers, Mini Wontons, Korean Traditional Steamed Dumpling, Korean Royal Court Dumpling) CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY

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For a joyful cooking class all year round, The R&D Center is at CJ’s heart, Beksul Cooking Studio leading the globalization of Korean food and the latest food service trends

www.cj.co.kr/cookingstudio

On the first floor of CJ CheilJedang in Seoul, a nice cooking CJ opened R&D Center, Korea’s largest research institute for studio catches the eyes of many passers-by. That cooking the development of innovative menu items, on the third floor studio is none other than ‘Beksul Cooking Studio,’ with its of the CJ CheilJedang Center on July, 2011. The R&D Center open glass windows, European-style interior and cutting- works closely with CJ subsidiaries to develop menu items and edge facilities. Opened at the CJ CheilJedang Center in July, products that reflect the capabilities it has built up over the 2011, Beksul Cooking Studio proudly carries the name of past sixty years. Beksul, which is the CJ CheilJedang brand that dates back to The R&D Center has over 100 full-time researchers working 1953. This place conveys the legitimacy and pride of the sixty in a space of 600 pyungs, and features researchers in the years of CJ’s history. F&B field. They work to develop products and menu items for Beksul Cooking Studio has three spaces: a big kitchen, CJ CheilJedang, CJ Foodville and CJ Freshway. The center a dining room, and a kid’s kitchen. The big kitchen develops menu items for brands such as ‘’ accommodates up to 18 people and is equipped with an and ‘TOUS les JOURS,’ giving training opportunities for this individual cooking facility for each participant. The kid’s kitchen and maintaining the high quality. The center is an outpost is a place for 4-6 year old kids to experience cooking. The of competitiveness for these three subsidiaries. It develops

dining room has a cafe atmosphere where you can eat the menu items that can create synergies for different brands. For CJ CheilJedang food you cooked while enjoying conversation with friends. The example, CJ CheilJedang launched ‘Freshian by VIPS’ that dining room can be used to host a seminar or a personal party. contains the knowhow of VIPS’ chefs. CJ Freshway’s supply The amazing Beksul Cooking Studio carries out regular of ‘China Factory’ menu items at canteens is yet another R&D center cooking classes led by a star chef and special audience example. Immediate feedback at ‘CJ Foodworld,’ which offers lecturers, including those drawn from among CJ’s customers, the new menu for consumers, is one of the advantages of employees, and the children who come on a field trip from ‘CJ this ‘R&D Center.’ The center works to lead the globalization CJ Foodville CJ Freshway The Farm,’ housewives who are interested in cooking, and of Korean cuisine and the latest food service trends on its foreigners visiting ‘CJ Foodworld.’ Beksul Cooking Studio is a mission to make the best K-Food for the world to enjoy. place to eat, cook, and enjoy the experience of cooking. CJ FOODVILLE CJ FRESHWAY

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Global CJ CheilJedang, competing in every corner of the world

CJ CheilJedang has, since the 1990s, aggressively entered overseas markets that include China, the U.S.A., and Japan. It has gained brand recognition within those markets and built a growth portfolio based around the global Korean food brand ‘Bibigo.’ The establishment of Qingdao Foods Co. in 1995 marked the entry into China of CJ CheilJedang. The company launched ‘White Jade Tofu’ and ‘Chicken Dasida’ by leveraging the deep understanding it had built up in Chinese food culture, and currently plans to grow ‘Dasida’ into a major seasoning brand in the Chinese market. Furthermore, the brand seeks to improve ‘Jixiangju Paocai’ as a healthier and tasty premium brand, and to achieve the full-fledge market entry of ‘Petitzel’ and other frozen foods, as well as ‘Bibigo.’ For the Japanese market, CJ plans to grow ‘Bibigo’ brand and focus on the growth of Kimchi, sauces and pastes. To this end, CJ is expanding its sales and logistics networks across Japan. It now plans to position ‘Bibigo’ as a healthy and trendy Korean food brand. CJ CheilJedang made an aggressive market entry in the U.S.A. by acquiring ‘Annie Chun’s,’ ‘Omni Food,’ and ‘TMI(Twin Marquis, lnc.)’ in the 2000s. Dumplings and noodles are the products it is focusing on in the U.S.A. market. To be the No.1 Asian food company in the U.S.A., CJ CheilJedang is expanding its product categories to include frozen ready- meals. Furthermore, it is focused on growing the ‘Annie Chun’s’ and ‘Bibigo’ brands. CJ CheilJedang will not stop in its efforts to ensure the whole world can enjoy Korean food as part of its everyday diet.

RUSSIA

EUROPE * KOREA MONGOLIA U.S.A. TURKEY CHINA JAPAN KUWAIT UAE MYANMAR HONG KONG TAIWAN SAUDI ARABIA VIETNAM MEXICO THAILAND PHILIPPINES NIGERIA MALAYSIA SINGAPORE INDONESIA KENYA BRAZIL AUSTRALIA ARGENTINA * U.K., GERMANY, FRANCE, CZECH, NEW ZEALAND NETHERLANDS, SLOVAKIA, AUSTRIA CJ FOODVILLE CJ FRESHWAY

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BUSINESS OVERVIEW FINANCIAL HIGHLIGHTS CJ Foodville Weight of each business Sales by year (Unit: billion won) CJ CheilJedang Center, 330, Dongho-ro, as % of sales Jung-gu, Seoul / www.cjfoodville.co.kr (As of 2013) 2013 1,096.8

42.7% 2012 962.8 CJ Foodville, offering the best taste and service 43.8% 2011 834.4 2010 761.3 CJ Foodville started in 1994 as the family restaurant ‘Sky Lark.’ It has since grown into a specialist food service Franchise 2009 649.0 company, successfully launching the unique western-style family restaurant ‘VIPS.’ CJ Foodville split from CJ Restaurant 13.5% Corporation in 2000 and has found its own feet as a specialist food service company. In October 2006, it was Overseas reborn as a robust integrated food service company through consolidation with CJ Group’s franchise business. CJ Foodville is a compound word combining ‘Food’ and ‘Village,’ pursuing a comfortable, relaxing, and enjoyable family restaurant as if families and neighbors are sharing happiness and love over foods This is a strong way of expressing of CJ Foodville to deliver family-like, touching service to our customers. BUSINESS AREA

Restaurant | CJ Foodville runs: My No. 1 Steak House ‘VIPS,’ the healthy&fresh Korean kitchen ‘Bibigo,’ the unconventional chinese casual dining ‘China Factory,’ the HISTORY noodle making master’s restaurant ‘Cheiljemyunso,’ the traditional New York style premium restaurant ‘The Steak 1994 Established CJ CheilJedang’s Food Service Business 2009 Launched the New York-style steak house house by VIPS,’ the healthy Korean food brand ‘Season’s 1994 Launched the ‘Sky Lark’ brand ‘The Steakhouse by VIPS’ Table,’ the Italian urban bistro ‘The Place,’ the Korean fine 1997 Launched the bakery brand ‘TOUS les JOURS’ 2010 Launched the global Korean food brand ‘Bibigo’ dining restaurant ‘Dadam,’ the premium Japanese restaurant 1997 Launched the premium steakhouse ‘VIPS’ 2010 Opened the first ‘Bibigo’ store in China, ‘Uo,’ and the dim sum& ‘Mongjungheon.’ 1999 Opened the 100th store of ‘TOUS les JOURS’ the U.S.A. and Singapore 2000 Separated CJ Foodville from CJ Corp. 2010 Launched the unconventional restaurant Franchise | CJ Foodville has 1700 franchise brands all 2000 Topped the KCSI(Korean Customer Satisfaction ‘Loco Curry’ over the country including the healthy bakery with different Index) with ‘TOUS les JOURS’ 2011 Launched the complex cultural space ‘CJ Foodworld’ ingredients ‘TOUS les JOURS,’ the premium dessert café 2002 Launched the premium dessert café 2011 Opened the first ‘TOUS les JOURS’ store ‘A Twosome Place,’ the trendy café specializing in ‘A Twosome Place’ in the Philippines and Indonesia ‘Twosome Coffee,’ and the premium ice cream ‘Cold Stone 2003 Selected CJ Foodville as the best food service 2011 Launched the noodle store ‘Cheiljemyunso’ Creamery.’ company by FMSOK 2011 Launched the burger restaurant ‘VIPS Burger’ 2004 Opened the first ‘TOUS les JOURS’ store in the U.S.A. 2012 Opened the first ‘CJ Foodworld’ store in China Complex Culture | CJ Foodville has launched a variety 2005 ‘TOUS les JOURS’ opened its first store in China 2012 Opened the first ‘TOUS les JOURS’ store in of F&B services, including the food and cultural complex 2005 Topped the NCSI(National Customer Satisfaction 2012 Opened the first ‘Twosome Coffee’ store in China ‘CJ Foodworld,’ ‘N Seoul Tower,’ ‘n.GRILL,’ ‘HANCOOK,’ Index) with ‘VIPS’ 2012 Opened the first ‘VIPS’ store in China ‘THE BEST BURGER IN SEOUL,’ ‘THE PLACE Dining,’and 2006 Launched the unconventional Chinese restaurant 2012 Opened the first ‘Bibigo’ store in the U.K. and Japan ‘N TERRACE’ – these spaces allow you to experience the ‘China Factory’ 2013 Opened the 30th ‘TOUS les JOURS’ store in Vietnam 2006 Launched the authentic seafood restaurant 2013 Opened the first ‘Bibigo’ store in Indonesia diverse brands of CJ CheilJedang and CJ Foodville. ‘Seafood Ocean’ and the seafood buffet 2013 Launched ‘Season’s Table’ as a brand which Concession | The concession division has entered F&B restaurant ‘Fisher’s Market’ represents healthy Korean cuisine and provides convenient facilities for major airports, KTX 2006 Launched the New York-style dining café ‘The Place’ 2014 CJ Foodville merged with CJ NCity railway stations, expressway service areas, Lotte World, and 2006 Launched the premium ice cream store ‘’ major hospitals. Its competitiveness in concession business 2009 Awarded Foodville with the True Company Award by development and creative space design differentiate it from the Minister of Labor for hiring the disabled the competition. CJ FOODVILLE CJ FRESHWAY

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My No.1 Steakhouse

CJ Foodville is a family restaurant that creates family mealtimes as they should be, with a touching and memorable service for our customers within a friendly and warm-hearted atmosphere. ‘VIPS’ is the first place you think of when you want to have a good time with your family and friends in a comfortable environment. With its sophisticated interior, real steak on the menu and a fresh salad bar to enjoy, ‘VIPS’ is a place where you can enjoy a leisurely and stylish lifestyle. CJ FOODVILLE CJ FRESHWAY

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My No.1 Steakhouse VIPS

Korean Homegrown Premium Steakhouse

The Korean homegrown brand ‘VIPS’ is a no-royalty brand. ‘VIPS’ delivers The history of Korea’s family restaurant premium steak within a high-end steakhouse environment and offers a ‘VIPS’ has achieved splendid growth since its opening at the Deungchon branch in March fresh salad bar that changes to incorporate what’s in season. These are 1997. ‘VIPS’ reached 100 million customers in just some of the reasons that customers of all ages see ‘VIPS’ as the No. 2012 within 15 years after its launch. ‘VIPS’ is 1 Steakhouse. When ‘VIPS’ opened its first store at ‘VIPS’ Deungchon the nation’s favorite family restaurant. in 1997, it marked the start of a period of continuous growth and it has since been awarded the title of best brand for a family restaurant by the 1997 Launched ‘VIPS’ and opened VIPS’ first store(Deungchon) NCSI and KCSI. ‘VIPS’ makes every effort to deliver the highest levels of customer satisfaction through ensuring the best service. 2000 Reached over 1 million customers VIPS introduced the new concept of a ‘salad bar’ when it first launched 2005 Became No. 1 at NCSI back in 1997, and has continually innovated the items it features on its 2012 Reached over 1 million customers menus to include healthy, wellbeing foods and high-class items like salmon Opened China’s first VIPS and prawns. ‘VIPS’ reached 100 million customers by 2012, showing that restaurant(Beijing) it had reached the next level as an authentic premium steakhouse. 2013 Operates 90 branches in Korea Traditional New York Style Premium ‘VIPS’ became the No.1 family restaurant in Korea terms of sales in 2010, No. 1 Family restaurant (from 2010 to 2013) Restaurant, The Steakhouse by VIPS ahead of other foreign brands. ‘VIPS’ made the transition to a steakhouse Took No. 1 place at KCSI for when it opened the Dongtan Metapolis branch at the end of the same year four consecutive years with a renovated interior and featuring updated steak menus. To improve ‘The Steakhouse by VIPS’ is a fine dining restaurant that uses only the quality and expertise, only chefs who have passed the ‘VIPS Steak premium quality and New York-style steaks for a memorable dining Master,’ a rigorous 8-week training course, are allowed to cook steak at experience. ‘The Steakhouse by VIPS’ offers authentic New York-style VIPS. steaks, such as ‘Dry Aged Bone-In Ribeye Steak’ and ‘Porterhouse Steak.’ ‘VIPS’ entered the Chinese market in September 2012, the first Korean ‘Dry Aged Bone-In Ribeye Steak’ is made from quality meat that’s 5cm brand to do so. ‘VIPS’ puts every effort into being a leading brand by thick and that has been aged with bones attached for three weeks in an pursuing high-end service offerings and adhering to its strategy of exclusive aging cooler to improve the taste and flavor so that you can enjoy localization. The first ‘VIPS’ restaurant in China is in Lidu, Beijing, and it is crispy and soft ribeye steak that’s been roasted for a short time at high laying the groundwork for it to develop into No.1 family restaurant brand temperature. ‘Porterhouse Steak’ includes tenderloin and sirloin with the in the Chinese market, in which there remains no dominant western style T-bone at the center, so you can enjoy two types of meats with a single brand. steak. Sophisticated Italian cuisine and a variety of wine from all over the world are part of the authentic gourmet dining experience you can enjoy at ‘The Steakhouse by VIPS.’ CJ FOODVILLE CJ FRESHWAY

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Healthy bakery with different ingredients, TOUS les JOURS

We are making fresh and earnest bread and cakes preserving the natural flavors of the ingredients

‘TOUS les JOURS,’ meaning ‘everyday’ in French is a healthy bakery with different, carefully-selected ingredients ranging from flour to salt and sugar. As Korea’s first oven bakery producing fresh bread baked in the store, ‘TOUS les JOURS’ bread preserves the natural flavor of the ingredients. By using flour only for bakery, natural sea salt, and xylose sugar, ‘TOUS les JOURS’ takes care of your health with its fresh and earnest bread and cakes. With keeping its words that ‘we will bake healthy bread in an earnest way with natural ingredients and a traditional method,’ ‘TOUS les JOURS’ has grown along with the Korean Franchise bakery history. ‘TOUS les

JOURS’ uses its ‘ONLYONE flour’ which is a result of CJ CheilJedang’s flour ‘TOUS les JOURS’ opened the first production knowhow as a flour manufacturer with its own skill since 1958. store(Kyomoon, Guri) in 1997 and has grown into a Korean leading bakery brand with ‘ONLYONE flour’ improves the differentiated taste and texture of ‘TOUS les winning NCSI a few times. As of 2014, ‘TOUS JOURS’ bread. les JOURS’ runs 1,280 stores across the ‘TOUS les JOURS’ bread and cake are made out of natural ingredients and nation and becomes a world’s beloved global with sincerity and earnestness. ‘TOUS les JOURS’ selects all ingredients from franchise bakery. flour even to salt carefully. ‘TOUS les JOURS’ is proud of being a real bakery. 1997 Opened the first ‘TOUS les JOURS’ store(Kyomoon, Guri)

1999 Opened the 100th store in Korea

2003 Introduced a café-style bakery model

2004 Opened the 1st store in the U.S.A.

2005 Opened the 1st store in China

2008 Opened the 1000th store in Korea

2010 Launched a new BI

2011 Opened the 1st store in Indonesia and the Philippines

2012 Achieved No.1 brand status with the highest number of stores in Vietnam CJ FOODVILLE CJ FRESHWAY

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Leaping forward as Global No.1 bakery TOUS les JOURS

‘TOUS les JOURS’ opened its first overseas store in the U.S.A. in 2004. Global No.1 Bakery

It has since gone on to open a store in Udaco, Beijing, China in 2005, ‘TOUS les JOURS’ runs 134 stores in seven followed by a store in Ho Chi Min, Vietnam in June 2007. The bakery countries: the U.S.A., China, Vietnam, Indonesia, the Philippines and Malaysia. It opened stores in the Philippines and Indonesia in 2011. As of February aims to be the ‘Global No. 1 bakery’ by 2017 2014, the bakery runs 134 stores as direct branches, of which 26 stores through overseas expansion. are in the U.S.A., 45 stores in China, 30 in Vietnam, 15 in Indonesia, 3 in Cambodia, 13 in the Philippines, and 2 in Malaysia. stores countries ‘TOUS les JOURS’ enjoys tremendous popularity in Vietnam, in particular, 134 overseas in 7

where it has been dubbed the ‘Bakery Hallyu.’ Since the first store opened in Vietnam in June 2007, the bakery runs 30 direct branches

KOREA nationwide. It has come to dominate the market, after extending the U.S.A. CHINA foothold it established in the Vietnamese bakery market in 2010. ‘TOUS SOUTH CAMBODIA les JOURS’ implemented a plan in 2014 to be the bakery with the highest EAST ASIA VIETNAM

sales in the Southeast Asian bakery market and has been pursuing a MALAYSIA PHILIPPINES comprehensive strategy to achieve this. INDONESIA As of Feb 2014

L’ATELIER TOUS les JOURS

The premium bakery ‘L’ATELIER TOUS les JOURS’ was launched in 2011 with a mission to pursue the ‘TOUS les JOURS’ brand spirit. The bakery currently runs a store at CJ CheilJedang Center at Dongho-ro, Jung-gu, Gangnam station, and a store in CGV Cheongdam Cine City. The bakery offers various unique menu items that vary from store to store. Highlights include slowly fermented bread with natural fermentation species, with seasonal fruits on top, brazier pizza, sweet macaroons, various sandwiches and a popular brunch menu. CJ FOODVILLE CJ FRESHWAY

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Healthy&fresh Korean kitchen Bibigo

A Healthy and Fresh Food Culture Rooted in Nature. We share Korean Food with the Whole World.

‘Bibigo’ was launched based on the deep understanding of Korean cuisine that has CJ has built up over the past sixty years, a period in which Korean food culture has seen many developments. ‘Bibigo’ offers a variety of Korean traditional foods that it reinterprets in a modern way along with CJ’s will to bring modern values to traditional ways, sharing a healthy food culture with the world. Seasonal vegetables, foods that have been fermented over time, natural ingredients from the sea, hills and mountains, and traditional regional recipes are what make up the healthy ‘Bibigo’ menu items. One of the most popular dishes is , which is a mix of rice, vegetables, meat and fermented paste that delivers a perfect blend of nutrients. Leveraging the merits of Bibimbap, ‘Bibigo’ offered customers a way to select the details of its ingredient whether for taste or nutritional reasons such as the type of rice, whether white, brown, black or sticky barley rice; toppings ranging from Bulgogi, chicken breast, and tofu, to seasonal ingredients; sauces and seasonal vegetables to make thousands of different tastes of the Bibimbap as you want. Other menu items offered are a modern-style royal bibim myun ‘Goldongmyeon’ and ‘ Ddeokgalbi’ that gives the flavor of bamboo shoots. The store interior is designed with traditional roof tiles and woods that are fit for Bibigo’s natural concept, giving a Korean traditional atmosphere as well as conveying a modern and sophisticated sentiment.

‘Bibigo’ is a compound of the words ‘Bibida’(mix) and ‘to-go,’ conveying the meaning of food that’s easily enjoyable. + + You can choose from various types of rice, toppings, vegetables, and sauce to enjoy

rice topping sauce the taste you want, as well as being free to choose from established Korean menu items. CJ FOODVILLE CJ FRESHWAY

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With the opening of its first store in 2010, ‘Bibigo’ singlehandedly established an image of casual and enjoyable Korean food that the customers around the world could enjoy anytime and anywhere. ‘Bibigo’ delivers various Korean dishes through a range of business models, including Quick Service Restaurants that offer menus which vary by country and trend, Casual Dining that offers a diversity of Korean dishes, Bar&Dining that offers an on-trend bar menu, and The Grill that offers .

Promoting the value of Korean food to the world, Bibigo

‘Bibigo’ began its overseas expansion by entering China in 2010. With its ‘healthy and fresh’ concept, ‘Bibigo’ has captivated consumers across the world. Its success has paralleled the spread of Hallyu fever, as Korean food has become trendy not only in Asia, but also at dining tables across the U.S.A. and Europe. After its first overseas store in China in 2010, ‘Bibigo’ went to LA, the U.S.A. and Singapore. It opened more stores in China in 2012 and successfully entered Japan and the U.K. It opened a store in Beijing Capital Airport, China on February, 2013, which marked its successful entry of the overseas international airport market. It opened the first store in , Indonesia in June of the same year. As of February 2014, ‘Bibigo’ runs 14 stores in six countries: the U.S.A., the U.K., Japan, Singapore, and Indonesia. It is planning to enter Vietnam and Shanghai, China, within the year. ‘Bibigo’ will keep working actively to promote Korean cuisine to the world.

stores countries Bibigo in the world China U.S.A. U.K. 14 overseas in 6 Indigo Mall (Beijing) LA Westwood UCLA(LA) London Soho(London) Since the first ‘Bibigo’ Gwanghwamoon Lidu (Beijing) Beverly Hills(LA) KOREA opened on May, 2010, ‘Bibigo’ has grown into U.K. a global Korean food brand by entering the Capital Int’l Airport (Beijing) Century City Mall(LA) U.S.A. CHINA JAPAN U.S.A., the U.K., China, Japan, Singapore, Guomao (Beijing) and Indonesia, which are in addition to its ten stores in Korea. ‘Bibigo’ opened its first store in SINGAPORE INDONESIA the Indonesian market at the center of Jakarta Japan Singapore Indonesia on June 2013, marking its aggressive entry Japan Akasaka Biz Tower(Tokyo) Nex Mall Pacific Place(Jakarta) into the Southeast Asian market. It is creating a Raffles City As of Feb 2014 healthy food culture that the world can enjoy. Marina Bay Financial Centre Suntec City Mall CJ FOODVILLE CJ FRESHWAY

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Premium Dessert Café Noodle Making Master’s Restaurant A Twosome Place Cheiljemyunso

‘A Twosome Place’ is a ‘happy place where two people can enjoy a ‘Cheiljemyunso’ is the best restaurant using traditional methods, as cup of coffee and sample Twosome’s unique desserts.’ You can enjoy the name implies – ‘Cheil’ implies the making ‘the best’ noodles, while deep roasting coffee with deep flavor along with real Italian tiramisu, a ‘Jemyunso’ carries the meaning of a place where noodles are made with variety of cakes and the French dessert macaroons, with soft the skill and spirit of a master chef. fresh chocolate that simply melts in your mouth. Authentic European- The noodle restaurant’s specialties are ‘Udon noodles’ and ‘Plain style desserts will lead you to a sensational new dessert culture. Sample noodles,’ both of which are made with traditions that span the 60 year the special experience akin to being in a high-end, luxurious salon. This history of CheilJedang’s Beksul flour. ‘Cheiljemyunso’ features diverse feeling of luxury in your surroundings, your dessert and your coffee – this noodle dishes, including ‘Buckwheat noodles’ and ‘.’ is what makes ‘A Twosome Place’ so special. ‘Cheiljemyunso’ is imbued with a sense of nostalgia and memories of times past that it infuses in its dishes to convey ‘the tastes that move the hearts of Koreans.’ Udon noodles are specially made in a noodle-making room with carefully selected flour, water, and natural sea salt for 24 hours before boiling them in a large cauldron. CJ FOODVILLE CJ FRESHWAY

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Korean Fine Dining Dim sum&Chinese Cuisine Dadam Mongjungheon

The authentic Korean restaurant ‘Dadam’ delivers the traditional taste ‘Mongjungheon,’ which literally means ‘the house in a dream,’ is a of Korean cuisine by reviving rare and valuable ingredients that have restaurant that features dim sum and Chinese cuisine. The restaurant long been forgotten. It serves seasonal and fermented foods made presents authentic cuisine from the Guangdong and Hunan provinces according to nature’s timetable with diverse natural ingredients from of China. It has the best dim sum which only a master can make, like Korea according to unique regional recipes. The interior of the restaurant ‘Steamed Chive Dumplings’(韮菜餃) and ‘Hak ka hut.’ You can enjoy recreates the traditional atmosphere and tastes traditionally found in diverse Chinese foods and well-made Chinese liquor in classical and Seongyojang in Gangreung, allowing you to feel more keenly the taste sophisticated surroundings. The open dim sum kitchen shows chefs and style of Korean cuisine. ‘Dadam’ serves gourmet food that has been preparing the dim sum and offers diners an exciting spectacle, giving you sincerely prepared for our customers’ enjoyment for the joy of gourmet the feeling of actually being in China. food.

Premium Japanese Restaurant Italian Urban Bistro Uo The Place

‘Uo’ delivers the authentic taste of by using only the best natural Casual Italian restaurant with the feel of Milan ‘The Place’ presents menus ingredients. For example, ‘Uo’ uses ‘Uo blending rice,’ which is a mixture of using ‘local fresh and Italian fine ingredients’ based on the philosophy of two types of carefully-selected rice. It is the first type of rice to have applied Italian cuisine ‘keeping the natural tastes of ingredients by using local and for a patent, proving the importance of rice to quality sushi dishes. fresh ingredients.’ The chairs, which embody the work of ‘Washi(Japanese Paper)’ director, We use the rich flavor of Italian cuisine by using Korean local ingredients are famous for their paper, luminal art, and kimono collars. Such features like beef, chicken, pork, Goheung , and Andong apples and Italian of the chairs make the sushi counter a special space in the restaurant. cheese and Italian premium pasta noodles obtained European certificate The interior, which is a modern reinterpretation of Japanese Ryokan and DOP. The ‘small plate’ concept that puts all menus from appetizer to gardens, was awarded the grand prize for the Space category at the dessert in a small plate presents the pleasurable experience of ‘sharing 2012 ‘Korea Design Awards.’ ‘Uo’ is not simply a place to eat, but rather a many various kinds of foods.’ space that offers new experiences and ways to interact. It is an authentic premium Japanese restaurant famous for being able to taste the food of master chefs with excellent service. CJ FOODVILLE CJ FRESHWAY

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Healthy Korean Food Brand Trendy Café specializing in Coffee Season’s Table Twosome Coffee

‘Season’s Table’ is a healthy Korean food brand that delivers the ‘Twosome Coffee’ is part of the family brand of ‘A Twosome Place.’ The happiness of a properly prepared meal made with fresh seasonal premium café specializes in only the most up-to-date types of coffee in ingredients. The restaurant uses seasonal ingredients from farmers to order to reflect changes to the modern lifestyle. Given that consumer benefit the local agricultural community and serves traditional Korean preferences for coffee have become more refined and diversified, dishes at a reasonable price, including fresh vegetables from Gwangju, ‘Twosome Coffee’ has expanded its range of hand-drip specialty Milyang and Muan, tomato salad made with Nonsan tomatoes, coffee beans and offers the world’s best COE-class coffee beans for an Ssambab with soft cabbage leaves from Heongseung, as well as improved lineup of high quality coffee. from the olden days, like Peung Ice Cream and Seed Hoddeok. For the food menu, sandwiches, salads, and desserts are served in a The ‘seasonal market’ that it runs allows farmers to come and sell their trendy “grab&go” fashion for customers who are always on the go. produces and processed agricultural and livestock foods. This is just In 2012, ‘Twosome Coffee’ went international with the launch of its first one of the ways ‘Season’s Table’ supports farmers for a virtuous circle of branch in China. It now runs cafes in 11 major Chinese cities. As the mutual growth. ‘Season’s Table’ presents customers the special tasting leader of Korea’s coffee market and the latest coffee trends, ‘Twosome food made from ordinary ingredients through our seasonal and naturally Coffee’ will continue to grow as a brand that appeal to young, classy produced healthy meals. consumers across the globe.

Unconventional Chinese Premium Ice Cream Casual Restaurant, China Factory Cold Stone Creamery

‘China Factory’ is an unconventional Chinese restaurant with a unique Opening in Arizona, U.S.A., in 1988, ‘Cold Stone Creamery’ is a global order system whereby customers can order as many dishes as they like, ice cream franchise brand that runs over 1,700 stores around the world. with unlimited dim sum and dessert bars, and unlimited tea. The open ‘Cold stone’ refers to cold granite and ‘Creamery’ is a dairy farm that factory-type kitchen shows the foods moving along a conveyer belt for a produces dairy products from fresh milk. unique viewing pleasure. You can enjoy crispy sweet and sour pork and You can make 1,150 flavors ‘only for you’ by selecting different flavors of chewy kkueobarou as well as 50 or more kinds of traditional and modern ice cream from 15 flavors of ice cream and 30 types of mix-ins on a cold Chinese dishes and freshly made dim sum. China Factory’s unique stone at -9℃, as the brand’s name suggests. Mixing rich and tasty ice system provides a fresh take on fine Chinese dining for an experience cream and selected mix-ins is not just a process of making an ice cream, you’ll treasure, whether it’s with your family, your friends, or your lover. but a creation. ‘Cold Stone Creamery’ delivers an experience which ‘China Factory Delight’ is a place that delivers all the benefits of ‘China satisfies the five senses as part of a unique ice cream culture that lives at Factory’ in a more casual and convenient way. its 40 stores nationwide. CJ FOODVILLE CJ FRESHWAY

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The complex cultural space to play with taste, CJ Foodworld

A farm that grows , a place for foods and natural ingredients, and diverse eateries where you can shop. This is CJ Foodworld.

‘CJ Foodworld’ opened at CJ CheilJedang Center in Dongho-ro, Jung-gu, Seoul in 2011 as a food and cultural complex where you can experience restaurants, food, shopping and even the opportunity to start your own business in a one-stop service. It is the food industry’s first flagship store. This is the first and only of its kind, not only in Korea, but also internationally. ‘CJ Foodworld’ is the first food and cultural complex. It features over 500 products from 17 CJ brands for tremendous synergies. In effect, it is a theme park for the culinary arts with the first, best, and most differentiated services and products, an integral part of the CJ ONLYONE spirit. Here, you can experience something that you could never have imagined CJ Foodworld with the major brands of CJ in a single place to lead a fresh, delicious CJ Foodworld CJ CheilJedang Center and healthy food culture. ‘CJ Foodworld’ offers a 360° experience where CJ Foodworld Yeouido IFC Mall you can take in an indoor farm where rice and beans are grown, shop CJ Foodworld Pohang for basic ingredients like flour, sugar, and handmade ham, desserts, and CJ Foodworld Lidu, Beijing in China www.cjfoodworld.co.kr other F&B products, a showcase of natural recipes, take a cooking class for direct learning, enjoy the differentiated food service on hand, and even receive business consulting. The pleasurable lifestyle that ‘CJ Foodworld’ promotes has received a hugely positive response from consumers around the world after it opened in 2011. CJ Foodworld Pohang and CJ Foodworld Yeouido IFC Mall opened within a year from its first release. The Pohang complex has become a local landmark for the latest in food and shopping culture. Yeouido IFC Mall complex has become a popular place for music, media, movies and restaurants. ‘CJ Foodworld,’ a pioneer in the food service industry, opened its first overseas store in Lidu, Beijing, China on Sept. 2012, helping to spread Korean food culture to the world. CJ FOODVILLE CJ FRESHWAY

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The complex cultural space CJ FOODWORLD MAP A New Lifestyle Created by CJ Foodworld to play with taste, CJ Foodworld ‘CJ Foodworld’ opened at Yeouido IFC Mall, the heart of Korea’s financial district, followed by opening ‘CJ Foodworld’ at CJ CheilJedang Center. Foods with natural taste, one- stop food ingredient shopping, movies, and business meeting places are all available as part of the pleasurable, joyful and practical space made to reflect CJ’s lifestyle. ‘Olive Market’ is one of the most unique places available. It A farm that grows rice and beans, a place for is a place for the best in food culture and was made by CJ CheilJedang and ‘Olive TV,’ which not only sells foods but also foods and natural ingredients, and diverse eateries gives the opportunity to experience the lifestyle contents of where you can shop. This is CJ Foodworld. ‘Olive TV’ alongside delicious foods. ‘CJ Foodworld’ has ‘The Steakhouse by VIPS’ where you can sample good wine from around the world and enjoy ‘CJ Foodworld’ opened at CJ CheilJedang Center in Dongho-ro, premium meat, making it a good place for business meetings, ‘Cheiljemyunso’ offers diverse menus for office workers, Jung-gu, Seoul in 2011 as a food and cultural complex where you can ‘M PUB’ for gatherings after work, ‘Twosome Coffee’ and experience restaurants, food, shopping and even the opportunity to start ‘Petitzel’ for after-lunch desserts. ‘CJ Foodworld’ contains your own business in a one-stop service. It is the food industry’s first all of these. Little wonder, then, that it has become Yeouido’s hottest place and created a new lifestyle. flagship store. This is the first and only of its kind, not only in Korea, but also internationally. ‘CJ Foodworld’ is the first food and cultural complex. It features over 500 products from 17 CJ brands for tremendous synergies. In effect, it is a theme park for the culinary arts with the first, best, and most differentiated services and products, an integral part of the CJ ONLYONE spirit. Here, you can experience something that you could never have imagined CJ Foodworld with the major brands of CJ in a single place to lead a fresh, delicious CJ Foodworld CJ CheilJedang Center and healthy food culture. ‘CJ Foodworld’ offers a 360° experience where CJ Foodworld Yeouido IFC Mall you can take in an indoor farm where rice and beans are grown, shop CJ Foodworld Pohang for basic ingredients like flour, sugar, and handmade ham, desserts, and CJ Foodworld Lidu, Beijing in China www.cjfoodworld.co.kr other F&B products, a showcase of natural recipes, take a cooking class GLOBAL MAP countries stores for direct learning, enjoy the differentiated food service on hand, and even 10 184 receive business consulting. The pleasurable lifestyle that ‘CJ Foodworld’ promotes has received CJ The Farm a hugely positive response from consumers around the world after it U.K. U.S.A. opened in 2011. CJ Foodworld Pohang and CJ Foodworld Yeouido IFC for a farm experience within a city KOREA ‘CJ The Farm’ inside ‘CJ Foodworld’ allows you to have first-hand CHINA Mall opened within a year from its first release. The Pohang complex has JAPAN experience of being in a farm, even within a city. CJ runs CJ The become a local landmark for the latest in food and shopping culture. Farm to increase awareness of the natural circle between production SOUTHEAST ASIA Yeouido IFC Mall complex has become a popular place for music, media, and consumption and the importance of taking care of the raw VIETNAM ingredients. CJ The Farm grows rice and beans with the proper movies and restaurants. ‘CJ Foodworld,’ a pioneer in the food service CAMBODIA

sunlight, temperature and moisture. It provides children living in the PHILIPPINES industry, opened its first overseas store in Lidu, Beijing, China on Sept. MALAYSIA city with a place to learn about the process of food production. The SINGAPORE 2012, helping to spread Korean food culture to the world. place resounds with CJ CheilJedang’s principles and puts farmers INDONESIA Others first. It is a symbolic place, full of CJ’s essence and spirit. As of Jan. 2014 CJ FOODVILLE CJ FRESHWAY

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Romantic Island in the City N Seoul Tower

N Seoul Tower gives you a whole new experience at the cultural complex with the best F&B and cultural service

‘N Seoul Tower’ is a must-see place in Seoul and a favorite haunt among The accrued number of visitors those who are courting. Located on top of Namsan, it sits atop Seoul at to N Seoul Tower its center. You can meet with nature here amid the downtown hustle and ‘N Seoul Tower’ was reborn after the seven month of remodeling with investment of bustle of the big modern city. 15 billion won. The Tower has become a Having been a landmark of Seoul ever since its opening in 1961, Namsan landmark of Seoul with a huge increase in Tower was handed to CJ in 2005 for renovation and commissioned visitor numbers since it was reopened in 2005. The number of foreign tourists has soared with management under the updated name ‘N Seoul Tower.’ every passing year, setting a record high in The tower has been reborn as part of Seoul’s symbolic cultural complex. 2009 as numbers increased by 300 percent Its many plus points include an observatory built at Seoul’s highest point over the previous year. to look over the city, the beautiful nature below, and the high technology around. Its F&B service displays CJ’s capability, knowhow and culture. (Unit: person) The French restaurant ‘n.GRILL’ on the fifth floor of the observatory is a 360-degree rotating hall that allows viewers to take in a panorama of 10,822,130 the beauty of Seoul while enjoying a creative French meal presented by 9,385,015 Michelin starred chef Duncan Robertson. ‘N Seoul Tower’ is an urban theme park with the best dishes prepared by 3,515,636 one of the world’s best chefs in a splendid space designed with special lighting and the latest media arts, and a place where couples can come 2008 2012 2013 for a date and leave with a trendy ‘N Seoul Tower’ gift. ‘N Seoul Tower’ is a successful example of a new cultural complex that gives pride of place to food and culture. It has become a landmark of Seoul and a must-see place for tourists. ‘N Seoul Tower,’ situated amid beautiful mountainside forests, will present you with an experience that you can treasure, whether with your family or Image Source your lover. ‘서울특별시 WOW 서울’ CJ FOODVILLE CJ FRESHWAY

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Traditional Korean style and tastes full of Homemade Italian cuisine that you can heart and elegance enjoy at special seating for couples

‘HANCOOK’ combines over 30 types of Korean buffet items ‘THE PLACE Dining’ offers homemade Italian cuisine using and formal menu items with the best view. The taste of Italian ham, cheese, sauce and oil that recreate the authentic traditional Korean cuisine coexists here with modern style. With taste of Italy. In the romantic ambiance of couple seating, you global yet traditional Korean foods, ‘HANCOOK’ has created a can enjoy a special moment with your lover while enjoying Italian new concept in Korean dining that is popular not only among dishes washed down with wine that has been carefully selected Koreans, but with international clientele as well. by our sommelier.

A contemporary grill restaurant with Michelin starred chef Enjoy a café and dessert with a view Authentic American-style homemade burger

‘n.GRILL,’ located on the highest floor of ‘N Seoul Tower’ is the ‘N TERRACE’ is one of the great places for dating. Here, you can ‘THE BEST BURGER IN SEOUL’ is the original homemade only restaurant in Korea where you can enjoy a full 360-degree enjoy great views and an incomparably romantic atmosphere. burger. It has a rich and deep taste from roasting the patties panoramic view of Seoul. You can have a memorable experience You can take in the splendid night views of Seoul and the Han prepared by a Michelin starred chef and directly baking the with loved ones while having classic prepared River through the clear glass windows, while enjoying various bread in the restaurant. An old American style interior from the ‘n.GRILL’s’ chef couple Kyu-Jung and Duncan Robertson. by our Michelin starred chef Duncan Robertson and watching drinks and simple desserts. 1930s is a new part of the attraction, giving you a way to enjoy Duncan Robertson is a Michelin starred chef. Seoul twinkle below you. various drinks including shakes and draft beers. CJ FOODVILLE CJ FRESHWAY

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Differentiated Wedding&Party Service 신개념 복합상업문화 공간의 창조 that Reflects the Latest Trends 컨세션 부문 Wedding&Party

Being with you at the most memorable time of your life

‘CJ Foodville’ offers a special place to be with those you love, ‘Apelgamo’ and the private first birthday&party house, ‘Prive’ as leaders in wedding and banquet trends. Both feature CJ’s business knowhow and excellence in food service. ‘Apelgamo’ means ‘the best moment in your life’ and is a wedding hall that offers a new concept in the pursuit of a ‘delicious wedding’ that goes beyond the limits of conventional wedding foods. You can meet creative menus by chefs for buffet items that represent the best in modern buffet dining with a private, luxury atmosphere. There is a finger food service for the bride and specially made blessing cards for the guests to highlight the sensitive service that ‘Apelgamo’ provides. ‘Prive’ is a private party house where you can celebrate your child’s first Delicious wedding, Apelgamo birthday in style. Delicious food cooked by a chef and sophisticated levels ‘Apelgamo’ translates as the best moment of your life, particularly of service will make your child’s special day even more so. for festivities. The wedding and party brand pursues the notion High quality catering and classic space combine with differentiated levels of a ‘delicious wedding’ and is led by a star chef who has been a of service to provide you with an experience you will treasure forever. leader in international fine dining. You can enjoy the best in private CJ Foodville is bringing wedding and party culture to the next level for and luxurious weddings with Apelgamo’s creative menus and moments you can remember for a lifetime. modern food styling.

Private first birthday party&party house, Prive

Party house ‘Prive’ provides a private space for your baby’s first birthday. Prive’s sophisticated and delicious food and service will make your precious child’s first birthday even more special. CJ FRESHWAY

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Creating a New Concept in the Commercial Cultural Complex Concession Business

Presenting differentiated menu items, expert business knowhow, a modern interior, and creative space design

The concession business involves F&B service at airports, express resting service areas, and shopping malls. It features diverse convenient food services and is rapidly emerging as a new growth engine. CJ’s concession business is categorized into ‘Food O Clock’ and ‘Food on Air,’ depending on the type of place at which the business is run. It currently operates F&B and convenient businesses at Incheon International CJ Foodville’s concession business Airport and major domestic airports(Gimpo and Gimhae airports), major runs ‘Food O Clock’ and ‘Food On Air’ depending on the location of the business. transportation facilities like KTX railway stations, expressway service ‘Food O Clock’ is operated at Gimpo areas(Cheongdo), cultural and leisure facilities like Lotte World, major Airport, KTX railway stations, and Ilsan hospitals(SNU hospital, Korea University Guro Hospital), CJ E&M Center KINTEX, while ‘Food On Air’ is operated at Incheon International Airport. and KINTEX. Differentiated menu items, expert business knowhow, a modern interior, and creative space design–together, they constitute the competitive edge of the CJ Foodville Concession Business. CJ Foodville is equipped with the knowhow that only an integrated food service company can have. It works with ‘CJ Foodworld’ to upgrade ‘The Bang’ is a unique gift shop that the concession business model. CJ Foodville works for the creation of sells carefully selected merchandise and souvenirs themed around stores at the a commercial cultural complex based on the best in spatial design and place. It is operated at ‘N Seoul Tower’ and development capabilities. Incheon International Airport. CJ FRESHWAY

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BUSINESS OVERVIEW FINANCIAL HIGHLIGHTS CJ Freshway Weight of each business Sales by year (Unit: billion won) CJ CheilJedang Center, 330, Dongho-ro, as % of sales Jung-gu, Seoul / www.cjfreshway.com (As of 2013) 9% 2013 1,805.2 2012 1,759.8 Global Food Network Creator, CJ Freshway 2011 1,602.6 2010 1,020.5 CJ Freshway is Korea’s leading specialist in the food distribution&food service. CJ Freshway became 91% 2009 779.6 the first company in Korea to be involved in food material distribution when it entered the industry in 1999 and Food distribution has since grown into a leading supplier of food materials. It now supplies 20,000 kinds of food materials to Food service food distribution agencies, canteens, hotels, franchised restaurants and general restaurants. CJ Freshway has established itself as a leader in the catering industry by consistently delivering a differentiated premium food service at canteens. It leverages the best infrastructure in the industry, including a regional logistics center, food safety center, and culinary training academy, to strengthen its position as a global leader GLOBAL SOURCING in food distribution and catering.

Salmon

NORWAY

Pork Beef, Chicken, Almonds Frozen Lychees, Carrots, Broccoli Walnuts, Dried Raisins HISTORY NETHERLANDS Squid, Frozen Pollack Jerky, Hairtail BELGIUM U.S.A. FRANCE AUSTRIA CHINA 1988 Established Samil Agriculture and Fisheries 2008 Renewed the flagship brand ‘It’s Well’ Shrimps Beef SPAIN Pork Corporation in the food material processing industry 2009 Concluded MOU with Euisung-gun APC and THAILAND Banana MEXICO Chicken 1994 Launched CJ CheilJedang Catering Division exported Euisung apple to Taiwan VIETNAM Shrimps Pork 1999 Entered the food material distribution industry 2009 Published Dietary Guide for Cancer Treatment PHILIPPINES BRAZIL 1999 Changed the company name to ‘CJ FD System’ (co-author with Yonsei Cancer Center) 2000 Entered the food material retailing industry 2010 Designated the Food Safety Center as the first AUSTRALIA/ NEW ZEALAND (Established Hanil Food Mart) Norovirus testing agency in the private sector

2000 Consolidated CJ CheilJedang’s catering business 2010 Awarded the Presidential Award for its excellence Kiwi, Beef Pork, Grapes 2000 Changed the company name to ‘CJ Food System’ in reducing food waste Salmon, Mussels 2001 Launched the food material brand ‘It’s Well.’ 2010 Opened the Icheon Integrated Logistics Center, 2002 Received HACCP certificates for 8 canteens, Korea’s largest low-temperature logistics center the largest number in the industry 2010 Awarded $1million Export Tower on 2003 Started an internal HACCP system for the first time the 47th Trade day in the industry 2011 Became the exclusive distributor of BUSINESS AREA 2003 Opened a Food Safety Center Unilever B2B foods 2004 Designated as a health inspection agency for livestock 2011 Collaborated with the Severance Hospital to Food Distribution | CJ Freshway, a leader in food Food Service | Korea’s leading food service company by the Korean Animal and Plant Quarantine Agency developed therapeutic menu items for foreign distribution, supplies over 20,000 food materials that CJ Freshway provides customized menus for offices, 2007 Acquired HACCP for its hospital canteen service patients, a first for Korea have been carefully selected by utilizing an advanced industries, hospitals, food courts and other different for the first time in Korea 2012 Concluded MOU for CJ Freshway on the Integrated 2007 Designated the Food Safety Center as an inspection Pre-Treatment Site for mutual growth at Hapcheon distribution system and by expanding its global channels from over 8,000 menu items. CJ Freshway agency for white and Distribution in Hapcheon-gun sourcing efforts. CJ Freshway’s total solution service successfully runs 400 stores nationwide by reinforcing 2008 Changed the company name to ‘CJ Freshway’ 2012 Acquired AEO for Trade Safety and Facilitation including logistics infrastructure that enables one day- the primary and core factors of the food service 2008 Acquired KOSHA 18001 for the first time in the food 2012 Launched the primary commodity brand ‘FRESHWAY’ delivery, sanitation and service training programs, business, including sanitation, safety and strict distribution and service industry for primary agricultural, marine and livestock products menu development and consulting on business management on QSC(Quality, Service, Cleanliness). operating systems, which helps ensure that the development and consulting on business operating businesses of customers remain successful. systems. CJ FRESHWAY

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A Food Network that’s Expanding Globally Food Distribution

From the rural towns of Korea to the coast of Asia and farms in Europe, CJ Freshway is expanding its presence worldwide

CJ Freshway launched its food distribution business in 1999, the first time CJ Freshway’s National a conglomerate had done so in Korea. Ever since, it has been a leader Logistics Network CJ Freshway has a system to deliver food in food distribution in Korea. The market, which is currently worth about ingredients quickly, no matter where in 33 trillion won a year, is seen as a blue ocean that is expected to grow Korea they are required to enable a fast and even further in the future. As the leader of the domestic food distribution differentiated logistics service, something industry, CJ Freshway seeks to develop various distribution channels, which only CJ Freshway can offer. This is thanks to it having the largest distribution network in reinforce its production development capabilities, enhance its purchasing the food material distribution industry. competitiveness, introduce sanitation quality management systems that are both scientific and systematic, and provide useful services through its infrastructure. CJ Freshway currently supplies over 20,000 agricultural, fishery and livestock products, processed foods, and kitchen appliances, including plastic wraps, detergents, paper cups, and food trays, to all , including food dealers, food service providers, franchised stores and general restaurants. CJ Freshway has established a global sourcing system that covers Vietnam(shrimps), New Zealand(kiwi fruit),

Gangreung Australia(beef), and France(pork) in order to supply quality food ingredients Gimpo Icheon at a reasonable price. CJ Freshway established Qingdao Foods Co. to Seoul Gyeyang Wonju include the Chinese food material market in its global sourcing system and Yungdeungpo Suwon Incheon Eumsung currently runs the Food Safety Center to test the food safety of ingredients Jincheon Gongju sourced from China. CJ Freshway is building momentum on its quest to Daejeon Nonsan Kyungsan be the world’s foremost food distribution&food service company. Junju Yangsan

Haman Pusan

Gwangju Jangrim

Regional center Sales center Manufacturing center Jeju Logistics center CJ FRESHWAY

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A Premium Canteen Service Leader Food Service

CJ Freshway’s exclusive total food solution leverages the best infrastructure to offer premium catering food in a comfortable environment

The food service business of CJ Freshway was launched in 1994 with CJ Freshway was selected in the CJ Group Food Service Business Unit, which has grown to lead the 2012 as the top food company in domestic market. CJ Freshway’s food service business actively manages Korea for safety the consignment of about 400 public canteens at government offices, office buildings, and factories. We provide trained staff and professional CJ Freshway chefs, a pool of over 8,000 recipes, and an excellent food safety/ 29.7% Samsung Everland 12.0% sanitation system, such as the Food Sanitation Lab which acquired Our Home 10.0% ISO22000 and KOLAS for the largest items in the industry. Dongwon Home Food 9.9% CJ Freshway is working to develop specialist therapeutic foods and menu Hyundai Green Food 6.3% items for foreign patients thanks to CJ CheilJedang’s Food R&D Center Daesang Best Co 2.9% and operates a hospital business team within the Food Service Project Foodmus 2.7% Division. Such guides include Food Guide after Stomach Cancer Surgery N/A 26.9% It’s Well FRESHWAY and Best Food Guide for Diabetes. The successful entry of CJ Freshway into Southeast Asia, including China and Vietnam, has been thanks to CJ Client: Hankyung Business ‘It’s Well’ is the flagship brand of CJ Freshway’s food distribution ‘FRESHWAY’ achieved a first for a B2B food distributor in Research Agency: Micromill Korea business. The brand constantly works to develop good Korea by launching ‘FRESHWAY’ as a private brand for Freshway’s food service business model and knowhow. Respondent: 1,000 consumers nationwide products that reflect its brand value that “Good food ingredients primary agricultural, marine and livestock products, for which enable chefs to feel the pride of their work.” It has grown into standardized and consistent quality are difficult to achieve. The a brand that has gained the trust of professional chefs. ‘It’s brand carries the name of ‘FRESHWAY’ as it contains the core Well’ purveys products regarded as unique and those that are message and pride in “supplying customers with the fresh and distinctively high in value in terms of price, sanitation, diversity trustful products that ‘CJ Freshway’ has carefully selected at and convenience. It offers the quality products of its partners to reasonable prices.” help it to grow as a leading B2B food material brand.

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Systematic and BUSINESS Advanced Infrastructure NETWORK

Food Safety Center | Founded in 2003, the Food Safety Center leverages the most outstanding food safety expertise in the industry to provide a comprehensive food safety service that customers want, including the execution of safety analyses, sanitation safety training and consulting for outside clients based on its accumulated capability and infrastructure. All CJ Freshway products are confirmed its safety and quality from the development to the distribution to customers. It conducts sanitation safety audits and training in food management for CJ Freshway, based on the principle of rigorous and preemptive quality management.

Regional Logistics Center | CJ Freshway possessed nationwide logistics infrastructure to enable one-day delivery to anywhere in Korea. With three logistics centers in three major cities(Icheon, Yangsan, and Gwangju), CJ Freshway utilizes leased warehouses strategically located at major logistics points nationwide to establish a systematic distribution system. It maintains excellence across its national distribution network by utilizing the regional logistics centers of CJ korea express, one of CJ subsidiaries and a specialist in logistics. CJ Freshway provides safe, high- quality food materials by maintaining its safe storage and distribution process.

Culinary Training Academy | CJ Freshway’s Culinary Training Academy offers regular and occasional culinary training to help culinary professionals such as chefs, nutritionists and menu developers strengthen their cooking techniques and ability to plan and develop menu items. It assists clients to develop and manage canteen menus. The academy provides not only culinary and product-related training for clients, but also a customized culinary training curriculum that takes account of the most pressing needs our clients face.

CJ Freshway distribution process with reliable quality, sanitation and safety

Warehousing Loading Loading a truck for the client Regular (Loading separately based on refrigerating and freezing) Daily delivery, training Overhead door to prevent the dissipation of the chilled room-temperature, Best Before / Note temperate environment Supplier cooling, freezing Appointing a loading location that varies depending on Customer Health license of a delivery driver Stocking by product product temperature Sanitation safety

Use of quality inspection calendar Inspection Sorting Picking by client Quality inspection based on quality Minimizing damage to packaging inspection standard 70

CJ Corporation CJ CheilJedang CJ E&M 12 CJ Center, 2 Gil, Sowal-ro, 330, Dongho-ro, Jung-gu, Seoul 66, Sangamsan-ro, Mapo-gu, Seoul Jung-gu, Seoul CJ CheilJedang Center CJ E&M Center TEL. 02-726-8114 TEL. 02-6740-1114 TEL. 02-371-5501 www.cj.net www.cj.co.kr FAX. 02-371-6340 www.cjenm.com CJ Foodville 330, Dongho-ro, Jung-gu, Seoul CJ CGV CJ CheilJedang Center 434, Worldcupbuk-ro, Mapo-gu, Seoul TEL. 1577-0700 Sangam IT Tower FAX. 02-6740-4349 TEL. 02-371-6660 www.cjfoodville.co.kr FAX. 02-371-6530 www.cgv.co.kr CJ Freshway 330, Dongho-ro, Jung-gu, Seoul CJ HelloVision CJ CheilJedang Center 396, Worldcupbuk-ro, Mapo-gu, Seoul TEL. 02-2149-6114 Nuri Dream Square Business Tower FAX. 02-2149-6098 TEL. 1855-1000 www.cjfreshway.com FAX. 02-376-6194 www.cjhellovision.com CJ Healthcare 330, Dongho-ro, Jung-gu, Seoul CJ E&C CJ CheilJedang Center 12 CJ Building, 2 Gil, Sowal-ro, TEL. 02-6740-2119 Jung-gu, Seoul FAX. 02-6740-2491 TEL. 02-726-9504 www.cjp.co.kr FAX. 02-726-9508~9509 www.cjenc.co.kr CJ O Shopping 870-13, Gwacheon Daero, CJ Systems Seocho-gu, Seoul Bundang First Tower, 55bun gil, TEL. 02-2107-0112 Bundang-ro, Bundang-gu, FAX. 02-2107-0562 Sungnam-si, Gyeonggi-do www.CJmall.com TEL. 031-776-5999 FAX. 031-776-5777 CJ korea express www.cjsystems.co.kr 53, 9 Gil, Sejong Daero, Jung-gu, Seoul TEL. 02-3782-0114 CJ Powercast FAX. 02-3782-0791 Vision World Building, 19, 180 bun gil, www.cjkoreaexpress.co.kr Seohyung-ro, Bundang-gu, Sungnam-si, Gyeonggi-do CJ Olive Young TEL. 031-780-0001 12 CJ building, 2 Gil, Sowal-ro, FAX. 031-780-0099 Jung-gu, Seoul www.cjpowercast.co.kr TEL. 1577-4887 FAX. 02-726-8799 www.oliveyoung.co.kr

CJ Educations 330, Dongho-ro, Jung-gu, Seoul CJ CheilJedang Center TEL. 02-2008-5800 FAX. 02-2275-8550 www.cjithink.com