FOOD&FOOD SERVICE CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY 1 CJ CheilJedang has led the Korean food industry for the past sixty years since it started as Korea’s first sugar producer in 1953. CJ CheilJedang is the No.1 Food Company in Korea. It has grown into a global food and bio company by extending its business to include feed, livestock and bio. CJ CheilJedang undertakes consistent investment in research and development, succession and innovation as it moves towards the global market. 29 CJ Foodville, whose name contains the words Food and Village, is a family restaurant where customers can enjoy a good time in a casual and homely environment, just as families and neighbors would enjoy in a village, where mealtimes are a chance to share happiness and love. CJ Foodville is committed to delivering a family-style service to our customers for mealtimes they will treasure. 61 CJ Freshway is Korea’s leading food distribution&food service company. It started in the food ingredients distribution business in 1999, the first company in Korea to do so. Ever since, CJ Freshway has grown into a market leader, supplying over 20,000 food ingredients to food dealers, catering cafeteria, hotels, chain stores and general restaurants. CJ Freshway has leveraged its high quality infrastructure to position itself as a global food distribution&food service leader. CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY 2 3 BUSINESS OVERVIEW FINANCIAL HIGHLIGHTS CJ CheilJedang Weight of each business Sales by year (Unit: billion won) CJ CheilJedang Center, 330, Dongho-ro, as % of sales Jung-gu, Seoul / www.cj.co.kr (As of 2013) 2013 7,210 21.5% 2012 7,107.5 Global Food&Bio company CJ CheilJedang, 2011 6,538.2 26.2% 2010 5,777.8 encompassing processed foods, food ingredients, Food 52.3% 2009 4,994.5 feed&livestock, and bio. Bio Feed&Livestock CJ CheilJedang has led the Korean food industry for the past sixty years since it started as Korea’s first sugar producer in 1953. CJ CheilJedang is the No.1 Food Company in Korea. It has grown into a global food and bio company by extending its business to include feed, livestock and bio. CJ’s way over the past sixty years and beyond is consistent research and development, succession and innovation to promise the best for customers. BUSINESS AREA Food Ingredients | The food ingredients business is at the heart of CJ CheilJedang and CJ Group. Food ingredients include raw and auxiliary ingredients of foods such as sugar, flour, and cooking oil. CJ CheilJedang has led Korea’s food industry with its wide range of food ingredients since it started sugar production in 1953. CJ CheilJedang is not HISTORY complacent with its status as leader in the Korean food industry. It focuses on high value functional food business areas, such as functional sweeteners, pre-mix products, rice processed products, ingredients business and function 1953 Established CheilJedang Industry Company 1998 Established Feed Technology Center maintaining products. CJ CheilJedang has expanded to China and the Philippines by establishing a production plant 1953 Completed Busan1 Plant and started 1998 Launched the world’s third anemia treatment ‘Epokine’ to enter overseas markets as part of its mission to be a global food ingredients company. the sugar manufacture business 1998 Launched all-year-round seasoning ‘Dadam’ 1958 Started the flour manufacturing business 2000 Launched premium ham ‘Freshian’ 1963 Started the seasoning business 2002 Launched functional drink ‘Fat Down’ Food | CJ CheilJedang’s food business started with the sugar and flour manufacturing business, the success of 1965 Started using the ‘Beksul’ brand on household 2004 Acquired ShindongbangCP which helped CJ to flourish. It diversified its business into seasoning, fresh foods, processed foods, and functional sugar products 2005 Acquired the U.S.A. food company ‘Annie Chun’s’ foods, positioning itself as the best food company in Korea. CJ CheilJedang is not content with its current 1970 Completed Incheon 1 Plant 2006 Acquired SamhoF&G achievements and makes every effort to export and localize. CJ CheilJedang’s food business is going beyond Korea 1974 Launched ‘Poongnyun Feed’ 2006 Merged with Haechandle to bring new tastes to the world’s palate. 1975 Launched ‘Dasida’ 2006 Acquired the U.S.A. frozen food company ‘Omni Food’ 1978 Established Food R&D Center 2010 Distributed the local special Makgeolli Feed&Livestock | CJ CheilJedang’s feed&livestock business launched its first product, ‘Poongnyun Feed,’ in 1979 Completed Incheon 2 Plant on behalf of producer Busan in 1974. It has since grown into a global feed company through marketing leading products with the latest 1979 Launched ‘Beksul cooking oil’ 2010 Completed the world’s largest plant for natural sea salt technology. It manufactures special feed for fish farms and pets as well as general livestock feed for pigs, chickens and 1980 Launched ‘Beksul Ham’ 2011 Reached over 1 trillion won in global bio sales 1984 Established Icheon R&D center 2011 Launched lower sugar-absorption product cattle. It aims to be a global livestock company through entry into overseas markets. 1986 Launched hepatitis vaccine ‘Hepaccine’ ‘Xylose Sugar’ 1987 Launched Korea’s first sports drink ‘Iso Quick’ 2011 Renewal of the flagship brand ‘Beksul’ Bio | CJ CheilJedang’s bio business leads the global market with the top amino acid products globally for the feeds 1990 Completed Lysine plant in Indonesia 2012 Launched the next generation sweetener ‘Tagatose’ and food additive business. Starting with the production of MSG in 1964, it manufactures a variety of bioscience 1991 Completed Busan2 Plant 2012 A groundbreaking ceremony for Lysine plant products, such as ‘Lysine,’ ‘Threonine,’ ‘Tryptophan,’ ‘Nucleotide,’ and ‘MSG.’ It will continue to spearhead efforts to 1991 Reached over 1 trillion won for the first time in Iowa, USA capture a greater share of the global market. in the food industry. 2013 Marked the 60th anniversary of ‘Beksul’ 1993 Declared independent management for CheilJedang 2013 Reached to 1 trillion won in global sales of (split from Samsung Group) the feed&livestock business. 1996 Launched CheilJedang Group 1996 Launched Korea’s first instant rice product ‘Hetbahn(cooked rice)’ CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAY 4 5 BEST BRANDS LIST GLOBAL CJ CHEILJEDANG CJ CheilJedang entered the overseas markets for sugar and MSG in the 1960s and continuously promoted processed food exports throughout the 1970s by targeting Koreans living abroad in the U.S.A., Japan and China. In the 1980s, products using nucleotide, L-Lysine and antibiotics as ingredients were added to its global repertoire SINCE 1953 SINCE 1996 SINCE 2010 to help CJ CheilJedang gradually increase the scope of its overseas business. Since the remarkable achievement of ‘Beksul’ is the flagship brand with sixty ‘Hetbahn(cooked rice)’ embodies the ‘Freshian’ is CJ CheilJedang’s premium 1 trillion won in sales in the 1990s, a first for the Korean food industry, CJ CheilJedang has bolstered its global years of history. It has grown into the spirit of CJ ONLYONE and created a new fresh food brand for chilled and frozen network. With the launch of the global Korean food brand ‘Bibigo’ in 2011, CJ CheilJedang has taken the next step largest food brand and encompassing market for instant rice when it launched packaged foods. Under the slogan in its move to enter overseas markets and achieve a ‘GREAT CJ.’ household sugar since 1953, as well as in December 1996. It maintains the flavor ‘Delicious Naturalism,’ ‘Freshian’ flour, cooking oil, seasoning and sauce. of fresh rice by using Korea’s only self- continues to make healthy and tasty rice polishing mill and sterile process. food ingredients. RUSSIA NETHERLANDS U.K. MONGOLIA KOREA SINCE 1975 SINCE 1954 SINCE 1973 GERMANY FRANCE SLOVAKIA CHINA ‘Dasida,’ the taste of home, launched ‘Hasunjung,’ the Korean traditional ‘Haechandle’ makes paste and sauces AUSTRIA CZECH TURKEY JAPAN U.S.A. INDIA in 1975 and became the favorite brand fermented food brand, was created by to have a deep taste by fermentation KUWAIT HONG KONG UAE MEXICO of Koreans by bringing culinary tastes Korea’s first recipe developer, the late and ripening for over time including MYANMAR SAUDI ARABIA VIETNAM TAIWAN NIGERIA THAILAND to the next level. With convenience Ha Sun Jung. The brand keeps safe red pepper paste made from 100% PHILIPPINES MALAYSIA to cook, it positions itself as ‘the over 50 years of traditional know-how Korean peppers, soybean paste, and KENYA SINGAPORE INDONESIA BRAZIL troubleshooter at the dining table.’ and natural tastes. Ssamjang. AUSTRALIA ARGENTINA NEW ZEALAND Food Ingredient Food SINCE 2000 SINCE 2002 SINCE 2011 Feed&Livestock ‘Petitzel,’ has been much loved for ‘Fat Down’ brought a paradigm shift ‘Bibigo’ is CJ CheilJedang’s global Bio As of Dec. 2013 various products such as ‘Fruit Jelly’ to losing weight for beautiful bodies Korean food brand. Customers around and ‘Water Jelly.’ The brand is building by reducing body fat. With the recent the world are impressed with the sheer a high-end dessert culture with its latest launch of ‘Fat Down Outdoor,’ the brand range and diversity of Bibigo products, Weight of overseas sales product, ‘Petitzel Sweet Pudding.’ is moving forward to lead the functional including dumplings, seasoning, pastes, 41.5% as % of total sales diet product market. instant rice, Kimchi, and Kim. 35.5% 34.4% 32.5% 2010 2011 2012 2013 SINCE 1991 SINCE 1978 SINCE 2007 ‘Lysine’ is an essential amino acid for ‘Nucleotide’ are a type of food ingredient ‘Perfect Meister’ is a high-functional feed animal growth. CJ CheilJedang is able that improves food’s taste and flavor. CJ product that delivers improvements in to maintain its top place in the global CheilJedang was second only to Japan in immunity, nutrition and disease control.