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Printmgr File THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE. THE INFORMATION IN THIS DOCUMENT MUST BE READ IN CONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT. GLOSSARY OF INDUSTRY TERMS In this Document, unless the context otherwise requires, explanations and definitions of certain terms used in this Document in connection with our Group and our business shall have the meanings set out below. The terms and their meanings may not always correspond to standard industry meaning or usage of these terms. “Anhui Satellite TV” Anhui Television (安徽衛視), a TV network broadcast from Hefei, Anhui Province; “average viewership rating” an index which indicates the audience size of TV programs, refers to the number of audiences of a particular program as a percentage of the total estimated number of audiences during the same time slot; “Beijing Satellite TV” Beijing Satellite TV (北京衛視), a TV network broadcast from Beijing; “Big Five Satellite TV Networks” the top five non-CCTV satellite TV networks in China in terms of ratings during the Track Record Period, namely, Jiangsu Satellite TV, Zhejiang Satellite TV, Dragon TV, Hunan Satellite TV and Beijing Satellite TV; “Bilibili” Bilibili (嗶哩嗶哩), a video sharing website themed around animation, comic and games, based in China; “BYD” a PRC automobile brand; “CCTV” China Central Television (中國中央電視台), the predominant state TV network in the PRC; “Douyin” Douyin (抖音), a social media short-form video app for creating and sharing short lip-sync, comedy, and talent videos; “Dragon TV” Dragon TV (東方衛視), a TV network of Shanghai Media Group (上海文廣新聞傳媒集團), broadcast from Shanghai; “Gree Electronics” a PRC air conditioning and household appliance brand; “Hunan Satellite TV” Hunan Satellite TV (湖南衛視), a TV network broadcast from Changsha, Hunan Province; “iQIYI” iQIYI (愛奇藝), a leading online video platform based in Beijing; “Jiangsu Satellite TV” Jiangsu Satellite TV (江蘇衛視), a TV network broadcast from Nanjing, Jiangsu Province; “Kuaishou” Kuaishou (快手), a social media short-form video app for creating and sharing short lip-sync, comedy, and talent videos; –25– THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE. THE INFORMATION IN THIS DOCUMENT MUST BE READ IN CONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT. GLOSSARY OF INDUSTRY TERMS “Kugou Music” Guangzhou KuGou Computer Technology Co., Ltd.* (廣州 酷狗計算機科技有限公司), a company established in the PRC with limited liability on February 20, 2006, primarily engaged in digital music services; “life cycle” the life cycle of a program commences when the program is first broadcast or released, typically undergoing a growth phase, mature phase and decline phase; for purposes of this Document, life cycle of our programs ends when we believe that we have generated most of the revenue associated with the program; “Mango TV” Mango TV (芒果TV), a leading online video platform; “master tape” the final tape of a program that is delivered to the media platform for broadcast; “primetime” refers to the block of time when audience viewership peaks for programming during a defined period of time. For PRC television, primetime usually means the 19:00 to 23:00 time slot; “program duration” the duration of a program generally begins when we begin to incur costs, making first payments to suppliers to produce the program after the program has been internally approved, and lasts through the entire marketing and production stages; “Satellite TV Networks” refers to non-CCTV satellite TV networks in China; “Shenzhen Satellite TV” Shenzhen Satellite TV (深圳衛視), a TV network owned and operated by Shenzhen Media Group (深圳廣播電影電視集 團), broadcast from Shenzhen, Guangdong Province; “Sohu Video” Sohu Video (搜狐視頻), a leading online video platform based in Beijing; “Tencent Video” Tencent Video (騰訊視頻), a leading online video platform owned by Tencent; “tie-in merchandise” a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie- ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility; “Unilever” a British-Dutch transnational consumer goods brand, with products that include food and beverages, cleaning agents, beauty products, and personal care products; –26– THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE. THE INFORMATION IN THIS DOCUMENT MUST BE READ IN CONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT. GLOSSARY OF INDUSTRY TERMS “variety program” a type of interactive audio-visual video content that can incorporate art forms such as musical performance, sketch comedy and storytelling; “video program producer” participants in the video content market who develop, market, produce and distribute video content (such as variety programs and drama series) for media platforms (including TV networks and online video platforms); “Ximalaya FM” Ximalaya FM (喜馬拉雅FM), a service website that enables users to share audio and personal radio stations; “Youku” Youku (優酷), a leading online video platform based in Beijing; “Zhejiang Satellite TV” Zhejiang Television (浙江衛視), a TV network under Zhejiang Radio and Television Group (浙江廣播電視集團), broadcast from Hangzhou, Zhejiang Province. –27–.
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