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Condiciones Y Posibilidades De Internacionalización Del Libro Chileno

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Condiciones Y Posibilidades De Internacionalización Del Libro Chileno ESTUDIO SOBRE LAS CONDICIONES Y POSIBILIDADES DE INTERNACIONALIZACIÓN DEL LIBRO CHILENO Agosto, 2012 ÍNDICE 1. INTRODUCCIÓN ......................................................................................................................... 3 2. MARCO CONCEPTUAL DEL ESTUDIO .................................................................................... 5 2.1. Industria del libro, sector del libro y mercado del libro ........................................................ 5 2.2. El libro y el libro chileno ....................................................................................................... 6 2.2.1. Tipología de libros: por contenidos o materias ........................................................... 8 2.2.2. Tipología de libros: soporte impreso y digital .............................................................. 8 2.3. Autores y autores chilenos .................................................................................................. 8 2.4. Globalización e internacionalización ................................................................................... 8 3. METODOLOGÍA DEL ESTUDIO ............................................................................................... 11 3.1. Levantamiento de la información ...................................................................................... 11 3.2. Análisis de los Datos ......................................................................................................... 13 3.2.1. Análisis Comparado .................................................................................................. 13 3.2.2. Análisis de la Consulta a Editores ............................................................................. 14 3.2.3. Análisis de entrevistas ............................................................................................... 14 4. PERFILAMIENTO DEL SECTOR EN RELACIÓN A LOS PROCESOS DE INTERNACIONALIZACIÓN DEL LIBRO ........................................................................................... 17 4.1. Agentes involucrados ........................................................................................................ 17 4.2. Productos editoriales involucrados .................................................................................... 22 5. COMERCIO EXTERIOR DE LIBROS EN CHILE Y CARACTERIZACIÓN DE LOS PROCESOS DE EXPORTACIÓN DE LIBROS ................................................................................ 34 5.1. Comercio exterior de libros en Chile ................................................................................. 34 5.1.1. Evolución temporal de las importaciones y exportaciones ....................................... 35 5.1.2. Composición de las importaciones y las exportaciones ............................................ 39 5.1.3. Destino de las exportaciones y Origen de las importaciones del libro chileno ......... 42 6. ANÁLISIS INTERNACIONAL: EXPERIENCIAS DE POLÍTICAS DE INTERNACIONALIZACIÓN DEL LIBRO ........................................................................................... 44 6.1. Fichas de Programas, Planes y/o Políticas que fomenten e incentiven la internacionalización del libro por cada país .................................................................................. 44 6.1.1. Argentina ................................................................................................................... 44 6.1.2. Australia ..................................................................................................................... 48 6.1.3. Canadá ...................................................................................................................... 52 6.1.4. Colombia ................................................................................................................... 56 6.1.5. España ...................................................................................................................... 60 6.1.6. Francia ....................................................................................................................... 65 1 6.1.7. México ....................................................................................................................... 70 6.1.8. Reino Unido ............................................................................................................... 73 6.1.9. Tendencias Preliminares ........................................................................................... 75 6.2. Sistematización y resumen de la experiencia internacional ............................................. 76 6.1. Profundización en el análisis de políticas y programas de internacionalización de Argentina, Colombia y Francia. ..................................................................................................... 83 6.1.1. Argentina ................................................................................................................... 84 6.1.2. Colombia ................................................................................................................... 90 6.1.3. Francia ....................................................................................................................... 93 6.1.4. Principales conclusiones del análisis internacional ................................................. 102 7. CONDICIONES Y POSIBILIDADES DE INTERNACIONALIZACIÓN DEL LIBRO CHILENO 104 7.1. El sector del libro en Chile ............................................................................................... 104 7.1.1. Mercado interno de pequeña escala ....................................................................... 104 7.1.2. Falta de especialización en la cadena del libro ....................................................... 110 7.1.3. Desventajas de las editoriales chilenas frente a las transnacionales ..................... 114 7.2. Distribución y transporte de libros hacia el exterior ........................................................ 119 7.3. Instancias internacionales de difusión del libro y de negocios editoriales. ..................... 125 7.4. Traducciones de libros: intraducción y extraducción ...................................................... 135 7.5. Materias y nichos temáticos de la producción editorial ................................................... 139 7.6. Situación del libro digital y sus posibilidades .................................................................. 141 7.7. Coordinación institucional y gremial ................................................................................ 143 8. PLAN ESTRATÉGICO DE INTERNACIONALIZACIÓN DEL LIBRO CHILENO .................... 145 8.1. Estrategias Transversales ............................................................................................... 147 8.1.1. Promoción de la coordinación y la asociatividad .................................................... 147 8.1.2. Entrada al mercado del libro digital ......................................................................... 151 8.2. Estrategias Específicas ................................................................................................... 153 8.2.1. Fortalecimiento del mercado interno ....................................................................... 153 8.2.2. Potenciar participación del país en el mercado hispano parlante ........................... 156 8.2.3. Diversificación en el mercado internacional ............................................................ 162 9. REFERENCIAS BIBLIOGRÁFICAS ........................................................................................ 167 10. ANEXOS .............................................................................................................................. 182 10.1. Anexo 1: Matriz para identificar mercados objetivos para internacionalizar el libro chileno 183 10.2. Anexo 2: Pasos para la exportación de libros en Chile ............................................... 185 10.3. Anexo 3: Ejemplos de contrato de edición .................................................................. 189 2 1. INTRODUCCIÓN El presente documento corresponde a la entrega final del Estudio sobre las Condiciones y Posibilidades de Internacionalización del Libro Chileno, encargado por el Consejo Nacional del Libro y la Lectura (CNLL) y realizado por el Observatorio de Políticas Culturales. El objetivo principal de este estudio es el de indagar en las condiciones y posibilidades de internacionalización del libro chileno, generando conocimiento que tienda a orientar la toma de decisiones en relación a un Plan Estratégico de Internacionalización del Libro por parte del Consejo Nacional del Libro y la Lectura. Todo ello, enmarcado en el Programa de Internacionalización del Libro y la Lectura del CNLL, implementado en el año 2010. Esta línea de acción tiene como misión promover la presencia del libro y autores chilenos a nivel internacional, fortalecer el intercambio literario, cultural e imagen país y apoyar a la industria editorial nacional tanto en Chile como en el extranjero. El programa aborda de distintas formas las posibilidades de internacionalización de la industria del libro, promoviendo iniciativas de distintas naturalezas. Por una parte, impulsa programas literarios chilenos en las distintas ferias internacionales del libro, con el fin de participar no solo a través de la venta de libros, si no que también involucrando a los autores e industria chilena a través de conferencias,
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